Category Archives: Outdoor advertising

Drag him away

Interesting media execution for a British campaign to raise awareness about how people can intervene to help put a stop to domestic violence. A series of interactive billboards have been installed at Euston Station in London, with the first big screen playing a video of a man violently shouting at a woman. The call to action prompted people to start interacting with the billboard by visiting a mobile site that gave them the possibility to control the characters and manually (and literally) drag away the man from the woman. Read more…

When the idea is invisible

It’s not often that you try to make your product invisible as part of your advertising. Dramatizing the new zero-emission technology, Mercedes literally made the car invisible to the environment through a pretty impressive cloaking effect.  I love it because the idea is simple, well executed and effective (so far it’s managed to get over 8 million people talking about F-CELL hydrogen fuel cells). Read more…

Swipe to unlock truth about Guantanamo

Amnesty International has repeatedly campaigned against Guantanamo, where the U.S. government holds detainees it suspects of terrorism. On the camp’s 10th anniversary Sweden’s AI campaign has cleverly used iPads and in particular the gesture of swiping to visualise support for the detainees. Read more…

Mercedes nice outdoor execution

The Mercedes is actually parked. Simple. Nice. Read more…

Explosive Water Projections

For the launch of the new Jordan Melo M8 shoe Wieden+Kennedy New York came up with a pretty impressive execution in New York City last week (and you know that it’s not easy New Yorkers). Explosive projections on the water. The result is spectacular. As you can see from the video below, the projection features a three-story-tall dribbling, dunking and walking on water Melo, Jordan-branded helicopter and ultimately a live appearance of Melo himself.

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Viral billboard

The upcoming movie Contagion got itself some nice viral attention by taking viral very literally. To promote the movie in Canada, they merged science and advertising by using actual bacteria in a billboard installation. Guess what happend.. Read more…

Domino’s pizza’s tracker uncensored

Live tickers in Times Square have become such a decoration and I really wonder if brands use them to (try to) connect with consumers, or rather just to have a review on some industry press running out of cool news. In a Times Square media landscape kind of stagnating, this Domino’s pizza initiative is worth posting, it’s bravery makes it innovative. Read more…

Dell Alienware : Area 52

MediaCom Australia offers Dell Alienware computers a great product demonstration. Considering gamers are looking to be transported away from their everyday lives to an other worldly, immersed fantasy experience, MediaCom’s strategy was to demonstrate that Alienware machines have the graphics and processing power to do this better than anyone else.

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Blue Bloods transforms a billboard into a virtual shooting range

From Spain, an outdoor campaign that adds an new twist to interactive billboards. The McDonald’s OOH Ping Pong we posted last week generated a lot of attention. To me, this execution is even better, since the game is not just a gimmick but its concept is actually very well connected to the product (Blue Bloods, the TV series) it’s promoting.

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The male stripper blackmail

May is when the Advertising Awards season begins. We didn’t pay much attention to the One Show and Clios Awards, but on the way to Cannes it’s time to catch up and share some of the award winning campaigns. First for today I feel it’s a good balance with the sexist Axe Multiple Girlfriends app even if the media used here is an outdoor billboard. This campaign by Y&R Not Just Film, won the Gold at the Clios as best OOH campaign. Read more…