Category Archives: Outdoor advertising

Mercedes nice outdoor execution

The Mercedes is actually parked. Simple. Nice. Read more…

Explosive Water Projections

For the launch of the new Jordan Melo M8 shoe Wieden+Kennedy New York came up with a pretty impressive execution in New York City last week (and you know that it’s not easy New Yorkers). Explosive projections on the water. The result is spectacular. As you can see from the video below, the projection features a three-story-tall dribbling, dunking and walking on water Melo, Jordan-branded helicopter and ultimately a live appearance of Melo himself.

Read more…

Viral billboard

The upcoming movie Contagion got itself some nice viral attention by taking viral very literally. To promote the movie in Canada, they merged science and advertising by using actual bacteria in a billboard installation. Guess what happend.. Read more…

Domino’s pizza’s tracker uncensored

Live tickers in Times Square have become such a decoration and I really wonder if brands use them to (try to) connect with consumers, or rather just to have a review on some industry press running out of cool news. In a Times Square media landscape kind of stagnating, this Domino’s pizza initiative is worth posting, it’s bravery makes it innovative. Read more…

Dell Alienware : Area 52

MediaCom Australia offers Dell Alienware computers a great product demonstration. Considering gamers are looking to be transported away from their everyday lives to an other worldly, immersed fantasy experience, MediaCom’s strategy was to demonstrate that Alienware machines have the graphics and processing power to do this better than anyone else.

Read more…

Blue Bloods transforms a billboard into a virtual shooting range

From Spain, an outdoor campaign that adds an new twist to interactive billboards. The McDonald’s OOH Ping Pong we posted last week generated a lot of attention. To me, this execution is even better, since the game is not just a gimmick but its concept is actually very well connected to the product (Blue Bloods, the TV series) it’s promoting.

Read more…

The male stripper blackmail

May is when the Advertising Awards season begins. We didn’t pay much attention to the One Show and Clios Awards, but on the way to Cannes it’s time to catch up and share some of the award winning campaigns. First for today I feel it’s a good balance with the sexist Axe Multiple Girlfriends app even if the media used here is an outdoor billboard. This campaign by Y&R Not Just Film, won the Gold at the Clios as best OOH campaign. Read more…

MINI-malism is recycling billboards

From Switzerland a nice impactful (paid) hijack of billboards. DraftFCB cut previously posted billboards to outline the shape of the MINI. The result is pretty impressive. Have a look at the making-of after the jump.

Read more…

OOH projections become interactive videogames

Outdoor projections taken to the next level: interactivity through 3D mapping. In London 188BET is building energy around the upcoming rugby game between the London Wasps and Bath Rugby with this interactive 3D mapping video-game that sees a group of players from the London Wasps take on a huge fire-breathing dragon, found lurking behind the North Stand at Twickenham Stadium. Read more…

Tropicana “juice” lights the billboard up

In Paris, Tropicana has illuminated a billboard using energy produced by oranges. The idea of using citrus to produce energy doesn’t sound new to me (my brother did an installation with lemons last year at Bread & Butter for Replay) but I love the connection between the execution and the product (orange + vitamins = life… did I really have to explain this? I guess not…

Read more…