Digital advertising and marketing: only the best ideas worldwide, since 2003

Points of view

on June 17, 2005 by Martina comments

Bogart comunications C. A. for Fund. Venezolana de Donantes de Sangre. There are still people who believe oil is the most important liquid. Donate blood.

File under: blood donation, venezuela

Targeting the highway audience

on June 16, 2005 by Martina comments

The LA Times has an article on the new generation of street billboards. High-definition screens have recently appeared on urban freeways, raising concerns among safety groups and interest among advertisers.

File under: billboards, highways, los angeles

The perfect Coke

on June 14, 2005 by Martina comments

Springer&Jacoby (Hamburg) for Coca-Cola Light.

File under: coca-cola, germany, print advertising

Don’t think. Shoot.

on June 9, 2005 by Martina comments

Sony’s outdoor campaign in Switzerland (creativity by Fallon). [News via Persoenlich]

File under: sony, switzerland

The Kournikova billboard

on June 6, 2005 by Martina comments

The beautiful tennis player Anna Kournikova is the testimonial for a bra in The Netherlands. [via AntennoBlog]

File under: anna kournikova, bra, funny billboard

Sticky marketing for Sixt

on May 17, 2005 by Martina comments

“Sticky” used to be a buzz word in online marketing a few years ago. Now Sixt comes up with a “sticky” idea to promote its rental service in Germany. As you can see from the picture below, the outcome is certainly attractive even if the advertising text could have been better. It says: do it only with a top quality glue (which is not included in our extremely low renting prices). [News via Guerilla Marketing Blog]

File under: germany, guerilla marketing, sixt

Guerilla ice marketing

on May 16, 2005 by Martina comments

A definitely fresh guerrilla marketing idea for Volkswagen. The new Polo is promoted in London with any icy car parked in the city center. As we can guess from the picture below, the air conditioning works pretty well [link via Marketing Alternatif]

File under: guerrilla marketing, london, polo, volskwagen

The Big Poster is watching you

on December 8, 2004 by Martina comments

An old form of advertising (outdoor) is starting to take advantage of an new communication medium (the mobile phone). Love is in the air between street posters and cellular phones, giving a new meaning to the word interactivity. Netimperative talks about Hypertag and its recent marketing campaigns in London. The company that installs interactive devices on posters which allow passers-by to download information onto their handsets, is currently running a campaign for Transport for London.

File under: hypertag, interactive posters, outdoor advertising

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