Category Archives: Outdoor advertising

MINI Brother is watching you

You can think of Orwell’s Big Brother or, as you prefer, of Dick’s Minority Report. Whatever the case, it’s no longer science fiction, it’s real. MINI Usa has launched a scary (sorry I must say it) outdoor campaign targeted at MINI owners. In cities such as Chicago and Miami they have installed digital billboards who are able to receive identification messages from the MINI’s passing by. As the car is tagged with information about the owner, the billboard is able to recognize the driver and greet him/her with a personalized message. This campaign sets a new frontier in 1to1 marketing, but it’s also important to say that the drivers involved in this promotion actually opted-in to be part of the game. Fools or curious it’s impossible (yet) to say. However the campaign is rising comments and polemics not only for the extremely personal yet public relationship MINI wants to establish with its clients, but also for the potential risks of such campaign in terms of driver distraction and road safety.

Whose that bag?

On Marco’s blog another great social campaign I feel like “stealing” and sharing with you. It has been created by the Miami Ad School for the Transport of London, and it aims at encouraging people to report unusal behaviours they might happen to see on public transportation. At first I’ve been attracted by the artistic side of the creations, but there’s actually much more than a nice illustration to observe and comment. Click on the images to read the story they portrait, and think about the feelings they trigger in you. I must say my reaction has been of sadness and conscious awareness of the world we’re living in. And it’s weird that one has to use art and poetry to get people’s attention on the dangers we might face and might help avoiding. Art and poetry should be used to celebrate love and happiness, not to force you to keep your eyes on your travel companion’s bag. In any case, the ads are lovely.

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Nike, Laser Engineered

From Paris, a cool outdoor campaign by DDB for Nike… the new shoes are Laser Engineered, you can really tell…

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Your ad makes me sick

In the age of consumer generated content, “tagging” moves to the real world, with this interesting initiative Sergei has just told me about. It’s a guerrilla action with the objective of raising the level of consumers’ awareness about the quality of outdoor advertising in a city. (I would say it’s also useful to advertisers to understand what people think about their ads) In Berlin and Seoul guerrilla “soldiers” have been tagging outdoor ads with personal evaluations delivering messages such as “this ad makes me sick”, “I like this ad”, “I find this campaign boring” etc…

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Hand Painted Ad for Brahma

Following up from the use of Street Art late last year with the commissioning of Speto, Brahma have created this hand painted Outdoor poster to advertise the Troco Brahma festivals in the UK. An extremely impactful execution which is only ruined by fact that still up despite the festival being over.

Mc Donald’s solar clock

Via Brainstorm #9 a great outdoor for Mc Donald’s created by Leo Burnett. Look at the sun, check the time and find your perfect McD snack!

The pleasure of writing

A lovely campaign by TEAM/Y&R, Dubai for Montblanc. “Rediscover the pleasure of writing“. I love writing, and I love my Montblanc. Even if I spend the whole day in front of a computer, I still believe pen & pencils are the best way to write down ideas and to communicate with the people we love. This campaign has won the Silver Lion at the Cannes advertising festival.

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All you need is Visa

Grey London for Visa. This award has won the bronze at the recent Cannes advertising festival (outdoor cat. Banking, Investment & Insurance). Sexy? Not really…

Drive safely, even on a bike

This is an outdoor campaign I recently saw in Switzerland. Don’t let accidents end in a horror. Wear a bicycle helmet. Very well executed and placed in key places for cyclists. If you know the agency, please leave a comment.

Controversial Nike

This controversial outdoor ad featuring England player Wayne Rooney has recently appeared in London. Nike, Just do it