Digital advertising and marketing: only the best ideas worldwide, since 2003
Category Archives: Podcasting & marketing
Outdoor bluetooth podcasting
In the UK, the financial and business paper City AM has started delivering its podcasts to mobile phones taking advantage of Bluetooth technology. As reported on NMA “screens at Liverpool Street and Waterloo stations display a City AM commercial prompting viewers to turn-on the Bluetooth function on their phones to download an MP3 file of City PM, City AM’s daily 5-minute news podcast“. This is a really cool idea, it’s definitely an explosive mix of technology (bluetooth), media (mobiles + outdoor) and content (podcasts). Wow! Take note…
Amazon and Bacardi step into “audio” marketing
Get your marketing message delivered directly into people’s ears, and do it in a (rather) cheap way. Just launch a podcast service, or if you dare just a little bit more, create your own online and mobile (!) radio station. Two recent examples of “audio marketing” (I know it a bad naming! any better idea?): - Amazon has just debuted on the Web with Amazonwire, a podcast featuring exclusive interviews with authors, musicians, movie directors and other people behind the products they sell (via Random Culture). - Bacardi has just presented BACARDI B LIVE Radio which will stream exclusive music content 24/7 through the Internet and directed to mobile phones across the world. On Mobhappy you find a good analysis of this idea.
Creme Eggs and podcasting
In the UK, confectionery maker Cadbury has just launched a talent contest based on podcasting. The contest aims at discovering undiscovered talent, no matter in which field, as long as it can be expressed through audio. Singers-songwriters, poets and/or writers can submit their mp3 and be featured in a weekly selection distributed as podcast. The public will then be able to download the file and vote for the best work. I can’t tell you exactly why, but I very much feel like these guys just thought: what’s hot in online marketing? Podcasting. So let’s make something using podcasting, no matter if it’s not original nor funny… [news via NMA]
Podcasting is not a flash in the pan
A new study from market research agency BMRB suggests that over 10% of the adult population have already downloaded a podcast in the last six months and figures will continue to grow. Digital Bulletin reports that in the UK over 7.9m adults could be downloading podcasts over the next six month, representing a unique opportunity for brands to advertise on already successful podcasts or create new (high quality) branded audio content. BMW docet?
Coke Light starts podcasting
In Germany Coke Light is about to launch its own podcast as part of the “Live Life Light” campaign. The podcast will last about 15 minutes and will feature inspirational content to help people discovering the beautiful side of life and “think positive”. I can’t wait to download this… I definitely need Coke to inspire my life (of course I’m joking!)
BMW launches branded audiobooks
Remember when BMW said it was giving up its efforts on branded content? Well, maybe they were lying since they just launched a series of audio book podcasts… Leading authors at the publisher Random House have written 45-minute audio books, each one featuring a different BMW car. The audio books are available for free at www.bmwaudiobooks.com. The first podcast is Don Winslow’s The Beautiful Ride.
The beauty podcast
In France, Maybelline has launched a series of “beauty podcasts” featuring tips to get a perfect make-up. The podcast marketing effort is divided in two parts: a weekly video to download for the new iPod and a “traditional” audio podcasts section sharing make-up suggestions by Max Delorme (who?). [news via iPub]
The past of podcasting
If you know the past you can predict the future. This isn’t always true, but this post by Doc Searls really helps understanding how the podcasting business model can evolve. If you’re interested in the topic there is also a (very long) post on Ratcliff blog which, on the contrary, considers the “future” of podcasting. Be aware you need some time to read the discussion, and you will also have to skip some flames. But it’s worth reading to get a better idea of where the podcasting business can or cannot head.
How to make podcast pay
On Business Week Heather Green explores some of the possibilities to make money out of podcasting. Sponsorship is at the moment the most used business model and it’s usually based on a flat rate deal with the advertiser. Sponsorship implies a 15 or 30 seconds audio ad at the beginning of the podcast. Of course, as the article points out, if the ads are based on a flat rate, they can end up being a bargain or a total failure, depending on the number of downloads the podcast will receive. Prices per thousand downloads range from $10 to $25, with podcasters taking advantage of the fact they reach specific target groups. The more selected the audience, the higher the value for the advertiser. However, several podcasters want to stay “pure” and avoid advertising to make money out of their audio files. Some are asking for donations (even $2 can help) or charging subscription fees.
King Kong on your iPod
Through Apple’s website, the King Kong movie trailer is available for the iPod video also. I’ve found the link on iLounge, and I suggest you reading the entry because of the interesting comments users posted.
Popular posts
Latest jobs
Tags
adidas advergame advergames advertainment advertising australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn netherlands nike nokia online ads online advertising online campaign online competition online marketing outdoor advertising print advertising rich media sms spain sweden twitter uk viral marketing viral video volkswagen Yahoo!
Friends of Adverblog
Art, design & inspiring ideas
- Fubiz
- Swiss Miss
- We Make Money Not Art
- Wooster Collective
- [LSD]
Marketing & advertising
- A source of inspiration
- A/D Goodness
- ADivertido (br)
- Ads of the World
- Adverbox
- Bannerblog
- Best Ads on TV
- Brainstorm #9
- Brief Blog (mx)
- Buzzing Bees
- Campaign Brief
- Creative Classics (it)
- Digital Buzz
- DoubleBBlog (it)
- Hidden Persuader
- I believe in Adv (fr)
- Illegal Advertising (nl)
- Imlog (it)
- Joelapompe (fr)
- Marketing Facts (nl)
- Marketing Relationnel (fr)
- Minimarketing (it)
- New Work
- Osocio
- Random Culture
- Scamp
- SmartBrief
- Viral Blog
- Webbsverige (sv)
Trends & fashion
- PSFK
- Springwise
- Trends Now (fr)
