Digital advertising and marketing: only the best ideas worldwide, since 2003

IE Planning on a Comeback

on March 20, 2012 by Mark comments

I’m not sure this is entirely possible given the hate some people throw at the IE browser. In any case Microsoft have produced this graphical campaign to entice you back to ‘cool’. I dunno…!!! What do you think? Read more…

File under: ie, microsoft, print

Aruba’s Stop Time campaign

on November 29, 2011 by Mark comments

Beach and holiday ads have been done to death but it’s nice to see some ideas rather than JUST a beautiful beach with a hot couple. An IDEA. TA DAAA… Read more…

File under: aruba, travel

Print ads with sound

on October 17, 2011 by Martina comments

I realized we have become 99% digital communication geeks, and we have become a bit too picky, not really posting about print advertising anymore. This is kind of silly, I have to admit. Great ideas are great ideas. And great digital campaigns are not necessarily better than great campaigns for traditional media like print or outdoor. These three ads by Ogilvy Thailand made me realize we should not be “racist” with creativity. If it’s not founded on a good (possibly original) idea, advertising is garbage, regardless of the media. Print advertising is alive. And fights with us.

File under: print advertising

New technology, vintage ads

on September 23, 2011 by Martina comments

Vintage style poster advertising meets social networks and emerging technologies. I love this project by Lost at E Minor where illustrators created a series of vintage ads for Kindle, Facebook, Youtube and Segway. What I like in particular is the idea that it really feels like these products & services have been with us forever.

File under: best, print advertising, vintage

Reflect 9/11

on September 9, 2011 by Mark comments

A 9/11 tribute poster encouraging people to look back and reflect after 10 years.

File under: 911

Lego puzzle

on September 6, 2011 by Mark comments

Really like this print campaign from Lego. As always it’s the simplicity and design that make it fun.

Agency: TBWA, Costa Rica

File under: best, Costa Rica, lego, print, tbwa

Lanvin presents its collection in MTV style

on August 31, 2011 by Martina comments

Kind of unexpected from a luxury fashion brand like Lanvin. A catwalk that that looks like a music video. Or a music video filled with top models and amazing outfits. No matter what’s the angle you look at this idea, the result is pretty cool and incredibly powerful to connect with fashion victims wanna be teenagers. Read more…

File under: fashion, lanvin, luxury brands

Social media propaganda

on August 2, 2011 by Martina comments

Fantastic work by Aaron Wood who created a series of WWII propaganda style posters inspired to Twitter, Google+ and Facebook.

File under: facebook, google, posters, print advertising, twitter

Don’t drive and check-in

on August 2, 2011 by Martina comments

I love this print campaign by Top Gear that promotes road safety using a social media friendly approach. For once I feel that even if it doesn’t use shocking images it still speaks a language that connects with anybody from 16 to 45 (at least).

File under: print advertising, road safety, top gear

The first audio print ad

on June 14, 2011 by Martina comments

This is the first time I see something like this. A plug & play print advertisement. To promote a music festival in Brazil, F/Nazca came up with the amazing idea of embedding an audio message on the cover of Playboy magazine.

File under: brazil, print advertising

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