Digital advertising and marketing: only the best ideas worldwide, since 2003

All the Uniqlo projects

on January 11, 2010 by Daniel comments

A fantastic resource, a compilation of all the Uniqlo digital projects from 2007. (via @FWA)

Herraiz Soto and Ommwriter, the text editor

on November 23, 2009 by Daniel comments

I love the way Herraiz Soto & Co transforms every work into a dreamy and enjoyable experience, as they did, for instance, for Labuat or Camper earlier this year. Being copywriting one of their strongest virtues, now they’re coming up with a sweet tool developed to reinvindicate the joy of writing, a sweet text editor called Ommwriter, go check it out and play with it for a while (sadly, only for Mac ’til this moment) A little video explaining how it works:

Martini Moments

on October 22, 2009 by Rocco comments

Martini Netherlands released this entertaining film, featuring some pretty people having their ‘Martini Moments’. Interesting is the fact that it is a web only film, which is still pretty unique in Holland. When distributed right, such film can set the emotion around your brand, which can be very valuable. Hope to see more.. Music is by Dutch singer Caro Emerald. Via DutchCowboys

Kill the CPM?

on September 25, 2009 by Daniel comments

Maybe more for the media guys, but it’s countless times that i have had some discussions with the media agencies that work for some of our clients over the way a campaign of ours is published. Today, while reading Techcrunch, i found this article called “Let’s kill the CPM” by Shelby Bonnie, ex-CEO at CNET and now at Whiskey Media, about why he thinks the concept of CPM shouldn’t be used anymore when selling a campaign. It raises some questions without giving specific answers, but i think is worth reading, at least sets the tone for a conversation on the subject, wheter you agree with him or not.

A brief letter: happiness is just one smile away

on September 10, 2009 by Daniel comments

Dear brands: do something like this Then add your logo at the end or just in a corner, tiny size, i don’t care, you already got me. Let me embed and send it to my friends and i’ll make you rich and famous. I was just one smile away and i’m that simple. Yours respectfully, Daniel (an HD version here)

Adverblog