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Category Archives: Quick links
Quick links for August 16
- Emotional, not factual, ads win skeptical consumers, study shows (Medical News Today) - Do you know what women want? Urban South African women believe that advertisers don’t understand them as women (MarketingWeb South Africa) - Sears shifts advertising to one agency (Business Week) - Web: The great cookie debate heats up (Seattle Post-Intelligencer) - Internet causes ‘fundamental advertising shift’ (Financial Times) Sorry, I’m travelling, online quick links for today…
Quick links for August 15
- Charities begin at home – then they develop a brand name that corporates can only dream of (The Independent) - Big Brands Still Won’t Use Mobile (160 Characters) - Opt-In Emails Often Spam-Blocked (iMediaconnection) - WPP in front for control (The Australian) - What ever happened to one-to-one marketing? (NZ Marketing Magazine)
Quick links for August 14
- Adidas-Reebok merger provokes branding debate (PR Week) - Dunkin’ Donuts, Budget in Cross-Promotion Giveaway (Brand Week) - The Serious Cachet of “Secret Brands” (Business Week) - Television characters blamed for children’s unhealthy diets (Market Research Bulletin)
Quick links for August 13
- 3 launches mobile video dating (Netimperative) - Web design: sex differences matter on the Internet (Usa Today) - Take Email Marketing to the Next Level (iMediaConnection) - Ikea picks Mediaedge:cia and MediaCom for €200m global media task (Brand Republic – reg. req.) - ValueClick to buy Fastclick to expand online ad services (Internet Retailer)
Quick links for August 12
- Digital agencies hunt for video talent (ClickZ) - Aegis buys Glue London for £14m (Media Guardian) - Marketers wrestle with hard-to-control web content (AdAge) - Leo Burnett ad agency quits Morgan Stanley account (Reuters) - Calls for legislation to outlaw guerrilla PR tactics (Irish Examiner) - Brief, the impossible brief – an open letter to BMW (Jaffe Juice)
Quick links for August 11
- Smirnoff Ice starts ‘cool’ radio push (MediaWeek) - Coke’s latest marketing experiment: art (AdAge) - Pfizer Sets Guidelines on Its Advertising (Forbes) - The Blogosphere Offers More Advertising Reach (Destination CRM) - Quarter of Americans Have Downloaded a Ringtone (Cellular News)
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