Category Archives: Research & numbers

Online advertising in Italy

IAB Italy has recently released a report with some interesting numbers concerning the development of online advertising in “my” country. In the first quarter of 2003 online advertising spendings have raised of 7.7%. In particular, it appears that clothing, beverages and self care industry, together with public institutions have strongly started investing in the Internet as promotional media. Sponsorships are the preferred kind of advertising covering 21.6% of total investments. Email advertising is also on the rise (9.8%) while mobile advertising through SMS has suffered of a strong slowing down (-28.5%). If you want to know more about what’s going on in Italy, drop me a line, I’ll translate some more data for you

Content matters for Web advertising

The effectiveness of Web site advertising is directly and significantly impacted by the level of personal loyalty audience members feel toward the content of specific sites, according to the latest research released by the Online Publishers Association. The news is reported on Adage. I believe it’s a positive news for bloggers. In a blog content is king and, maybe, will become a revenue stream… Am I dreaming?

Online advertising has a bright future

As The Associated Press reports today on a wide range of news Web sites, U.S. online-advertising revenue showed a healthy increase in the fourth quarter of 2002, breaking a two-year declining trend. However, the industry remains below its revenue levels at the height of the boom. You can read the news, for example, on Bizreport. As Frank Barnako reports today on CBS.MarketWatch.com: “The growing success of “rich media” ads, which feature sound and video, is one reason online advertising climbed in the fourth quarter of 2002, according to Pete Petrusky, director of new media for PricewaterhouseCoopers”.

Futhermore, you can have a look at IAR where yesterday Brian Morrissey wrote an article presenting the research note issued Tuesday, where Goldman Sachs Internet analyst Anthony Noto doubled his forecast for the online advertising industry in 2003. Noto now expects revenue to increase 10 percent to $5.2 billion, up substantially from his earlier 5 percent growth forecast. In the article are also presented some predictions concerning Yahoo!, Overture and AOL revenue this year.

eMarketer’s Online Advertising Essentials

The new report on Online Advertising will be released by eMarketer at the end of this month. As the NYC based company revealed today in its daily newsletter, the report will also feature demographics concerning US Internet Users. For example, US Internet users spend online, on average, range from 261 hours to 702 hours per year and, according to eMarketer’s estimate, based on its analysis of all the relevant research data, each users spends online 7.6 hours weekly. I wish I was spending only 7.6 hours per week online. I guess this is my daily average�

The ringtones business

IDC has release a Press Release that presents the results of a recent study on the US wireless market. Although the U.S. ringtone market is small in 2003, a combination of several key trends will drive the revenue opportunity for this market to more than $1 billion by 2007.

UK advertising spend growing

According to Nielsen Media Research total UK advertising spend was up 4% in April and TV – the biggest medium in terms of expenditure – increased by more than 8% year on year. The news is reported today by Claire Cozens on Media Guardian.

Bigger is better

According to new research results released by the Interactive Advertising Bureau bigger ad sizes work better. The study has analysed the effectiveness of different online ad sizes used in the McDonalds’ campaign and has shown that larger larger rich media ads perform better in communicating brand attributes. The news is reported today by Marsha Geller on Mediapost.

Ad Spend Declines in Japan

According to a annual survey by Japanese advertising agency Dentsu, advertising hit hard times in 2002 with adspend falling for the year. All media sectors witnessed a drop, most of all online advertising which had a year-on-year decline of 15%.

What’s the frequency Kenneth?

A new research, released today by Advertising.com provides interesting highlights on online consumer behavior and interactive marketing. The study shows online ad performance by frequency of impression, creative size and format, daypart and industry category, as measured across Advertising.com�s network of over 1,900 websites. To learn more about the research, I suggest reading Marsha Geller today’s article on Mediapost.