Category Archives: Retail marketing

Is Pinterest The Next Hot Property In Digital Advertising?

Pinterest is the hottest thing in social content curation right now and has been billed as one of the top web properties in 2012, even though it still remains invite only. If you want an invite, leave a comment at the end of the article with your email and we’ll invite as many as we can! Read more…

IKEA Introduces Nursery for Men

Men with short retail attention span and shopping-averse men in Australia have now a solution to escape the pains of weekend shopping at Ikea. And it’s Ikea itself proposing a solution: it’s called Manland and it’s a day-care for husbands and boyfriends who want to take a break from the shopping. The space works exactly like the play-space for kids, wiht a dedicated area in the store offering free hot dogs, Xbox consoles, pinball machines and nonstop sports action on TV.

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Youtique for French Connection

I’m pretty sure that Martina is gonna love this Youtique channel done by Poke London for French Connection, where you can browse different videos using that new annotations that allows sending the user to an external content, in this case, the online shop, for every thing that you see in each video. A simple and smart idea on how to drive sales straight from an online content, there is further info here. Thx Emma!

Gap: the Lookbook

I just stumbled upon this beautiful Facebook app called Lookbook, developed by Gap to promote their 1969 Premium Jeans Collection. Using a simple interface to find the perfect match of your choice, the thing i liked the most was the availability of going to the GAP site in order to buy that outfit that you chose at the Facebook app.

Sleepless at Playground

“Sleepless at Playground”, a little taste of a Survivor contest for the hiking brand Playground, by Akestam Holst: (via AltNyttErFarlig)

Puma Lift

For the launching of the new and ultralight Puma Lift shoe, Droga5 teamed up with the whizs at Firstbon Multimedia for the online side of the campaign: this website that recreates a virtual fulcrum. I’m a long time fan of Firstborn’s work, even since the days of the old Yigal Azrouel or Madonna’s Music websites. Years later, they also have a strong basketball team and, besides of that, they remain really humble even when they’re one of the hottest and most talented digital shops out there.

The website itself is really simple, as it uses an idea from Droga 5 based on the main attribute of the shoe, its minimum weight, so you can test the weights of different things compared to the shoe and you quickly get the idea on how light it is.

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Hologram of French goalkeeper by Adidas

As you might be aware of, Princess Leia is no longer the only one to use holographic projection. Brands and media have been using this technology for some years now. The last one is Adidas. The brand put an hologram of Steve Mandanda (Olympique de Marseille and France goalkeeper) in a window of its Marseille store.

It kind of reminds me of a mix of the Nike Ribery live window in Munich and -in a different style …- the C&A hologram window. The Adidas stunt is nice but, from my point of view, not interactive enough. What is interesting though, is the way Adidas shot and edit a video exclusively designed for the web video plateforms to recount this event. That gives the opportunity to the brand to spread it and maximize its exposure. A lot of blogs are mentionning the information right now and are showing this video.

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The viral vinyl

From the UK, an unusual viral marketing idea. The British singer-songwriter Tallulah Rendall has decided to surprise and please her fans with a little gift. As explained on Cool Hunting the idea of the viral vinyl is that each person who walks through the door of Bush Hall in London on 6 August 2008 will receive a vinyl single wrapped in beautiful artwork with a little story attached. Each record comes with a unique download number that the recipient can then pass onto friends.

Surely an interesting idea that mixes the digital and the material word and definitely makes us remember that “viral marketing” or, better, “word of mouth” is actually older than the Web itself.

Topshop and The Newton Machine

In the UK Topshop has recently given customers the opportunity to star in their own iconic fashion shoots. Topshop created a series of temporary photo studios in three stores, using a set-up that fashion photographer Helmut Newton created thirty years ago. Customers received a print of their fashion shoot, and the images were also posted online.

If you think about it, the idea of having consumers photographed in a retail environment isn’t new, but TopShop managed to it differently, adding a strong fashionable and PR angle to the idea. Helmut Newton is an icon of fashion photography and the use of The Newton Machine, is an appealing opportunity young consumers looking for “gravanity” just can’t afford missing.

via Springwise.