Digital advertising and marketing: only the best ideas worldwide, since 2003

Twitter introduce user image galleries

on August 23, 2011 by Michael comments

Twitter now shows all the images that you’ve taken using external providers and then included in your tweets, in one organised gallery. Read more…

File under: gallery, images, photos, twitter

Move, Learn and Eat

on August 5, 2011 by Tim comments

Remember WalkUSA’s animation of the Walk Across America guy? These mates here have walked across the globe and assembled their shots into one continuous experience of our beautiful world. The three films have exploded on Vimeo, add to the view count of Move, Learn and Eat and wait for them to appear (modified) in an ad for STA Travel (specialist for student travel) soon. Read more…

File under: STA travel, Students, travel

OK Go: All is not Lost

on July 28, 2011 by Tim comments

Google, OK Go and director Trish Sie have teamed up to create a spandex-heavy video clip for “All Is Not Lost”, the 7th single off their 2010 album “Of the Blue Colour of the Sky”.

If you fancy your own message to appear in the video, head over to All Is Not Lo.st It is only accessible through the Chrome browser, as part of Google’s strategy of exclusive web experiences. Using HTML5’s canvas technology you can marvel at browser windows resizing and milling about.

File under: all is not lost, browser, canvas, chrome, google, html5, music video, OK Go

Mennen deo stick hunt : new models of co-branding

on May 10, 2011 by Laurent comments

I will let you judge the quality of production or acting in this new French campaign by H for deodorant Mennen. I just suggest that you be patient and get through the first sequence to get the full experience. You got it. A new hunt across the web, a story-telling across web windows like Magnum, Intel, and Arcade Fire brillantly did before. What is interesting here is how deep the advertising co-branding has been pushed.

Schick You Tube page takeover

on April 4, 2011 by Mark comments

Yet another YouTube page take-over… Love this as the quality of the shoot is awesome. Nicely shot youtube page takover launched today for Schick razors. Engine and JWT were the agencies.

Nissan Qashqai (very) rich media

on March 15, 2010 by Laurent comments

For once, my post won’t be around social media, neither brand content nor digital innovation. Today I am sharing a very nice online media campaign, very well executed by my friends from Duke. They did a great job for Nissan Qashqai. Have a look today on French Yahoo and Msn, and click on the banner, to get the full visual experience.

A permanent link for the demo here. As Martina says “either you create online media that make the difference, or you just invest your money somewhere else” !

Your tweet, your Volkswagen

on June 17, 2009 by Martina comments

Nice to discover interesting content via Twitter. Yesterday, for example @_RGA posted about this rich media banner that profiles your tweets and gets back to you with the reccomendation of the ideal Volkswagen for you.

File under: rich media, twitter, volkswagen

Victoria’s Secret widget

on December 9, 2008 by Laurent comments

To promote its website on its last and highly longed-for fashion show, Victoria’s Secret put a massive and rich widget forward. Loyal to the site it represents (fully developped in flash, with tons of materials), it offers a lot of content with videos, pictures and news feed.

I am convinced widgets could be a very good opportunity for brands, but they are too often used as shallow gadgets, with no marketing purpose, or just as an excuse to show your brand is up-to-date … Even if this one from Victoria’s Secret offers nothing innovative, it is well designed, and it can rely on the aspirational strength of the brand.

File under: branded content, victoria's secret, widget

Things to do in Halloween day

on October 3, 2008 by Daniel comments

One of the things i like the most about the digital work coming from DoubleYou is how they integrate storytelling in their advertising campaigns. Eight or nine years ago they established themselves as one of the most brilliant interactive agencies in the world, only being regrettable the fact that the medium itself (in Spain) wasn’t mature enough so i always had the feeling that DY was ahead of his time. Years later, they are still doing great things but they’ve managed to export all their digital knowledge in a more strategic mood, trying, being a digital agency, not to limit themselves in a 17″ screen. And because of that they created this clever trap done like if it was a physical banner (“it looks like this but then i roll over it and happens that”) for Port Aventura (a huge theme park in the Northeast of Spain) and its Halloween campaign in 2007. They built a wood stand and by the name of “Interactive Test for Cowboys” they simulated that it was another attraction in the park where the users could test their skills as a cowboy.

Poke your Sensible!

on September 29, 2008 by Daniel comments

Being one of the most extraordinary uses of Papervision 3D i’ve ever seen, in this campaign done for Cadbury Schweppes Spring Valley (by George Patterson Y & R Melbourne + Digital Pictures Melbourne) you’re elected to receive one package in which you’ll find what is called a Neglected Sensible Shelter, a sort of Tamagotchi creature you have to feed with Spring Valley products.

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