Category Archives: Social campaigns

Drugs on a Facebook Timeline

McCann Digital has used Facebook’s new timeline in an interesting way. For Israel’s Anti-Drug Authority they told the story of fictional character Adam Barak’s two lives: one getting addicted to drugs, one staying clean. In a ‘split page’ style you can retrace Adam’s choices and stages of demise (or happiness). Read more…

Kleeenex helps you over the sneeze

Are you living in the Northern Hemisphere? Then chances are, you are fighting a cold and sniffle and sneeze your way towards 2012. Kleenex in Israel came to the rescue of 50 cold-stricken Facebook users and send them special care packages. Read more…

700 lives. 700 ice statues melting

Skin cancer is growing worldwide. And it is just one of those things people don’t talk about. Because you feel the sun cannot really hurt you. Unfortunately this is terribly wrong. And having a friend who survived this disease I’m super willing to support any campaign that helps raising awareness on this menace we are all exposed to. This outdoor campaign made in Spain is fantastic. The idea is super. And it delivers the message in such a strong and experiential way that it cannot get unnoticed.

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Toyota’s Social Network Racer

Japan’s hot shop ‘Party’ have launched a racing game that uses your social content as billboards along the track. It is an awesome execution with real game play value and an eerie distraction through the familiar photos whizzing past. Win the overall race and you could go to Japan, to see Toyota’s new sports car FT-86 unveiled. Read more…

Beck’s Sobriety Test

In Serbia, Beck’s beer has launched a mobile app as an extension of their “When I drink, I don’t drive” campaign. It’s a super simple sobriety test: prove you are sober by inserting a key into a moving keyhole (you need to keep the key in for 25 seconds). If you cannot make it, then the application will automatically call a taxi that will come to pick you up and drive you home.

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Rhian touches herself

How to get the attention of a male crowd for something dead serious, but somehow emberrassing. Easy, hire sexy Page 3 model Rhian Sugden. See how she can seduce and educate at the same time.

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A brief in under 140 characters

This is a nice idea. THEY is a creative agency in Amsterdam, and they are looking for an intern. They (hehe) have come up with a nice idea to get submissions. Using twitter they have posted three briefs that people can respond to. As the say on their twitter account… “a briefing should be brief. anything over 140 characters = bullshit. submit ur answer to a briefing as Reply or DM. best idea wins a 6mth paid internship”.

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When you’re drunk

Byturen is a great campaign from the Nordics that shows, in an entertaining yet confronting way, how different you act when you are drunk. A double layered video (that activates on mouseover) is used to get the comparison as close as possible.

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Mobile app harnesses positive peer pressure to stop your friends smoking

Remember the peer pressure at school to wear the right clothes, be seen with the right people and that it was cool to smoke? Students at the The Miami Ad School have created a mobile app to challenge that negative peer pressure and instead turn it around and use it to encourage smokers to quit.

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The Death Revealer, the app worth talking about

Over the last few months we have seen quite a few iPhone apps that using GPS and augmented reality try to take over the city landscape and tell stories on what happened in specific locations. AR to play games, AR to discover locations & movie scenes etc… This idea, named The Death Revealer, coming from Russia might strike you like a punch in your stomach. And that’s good. That’s its goal. Read more…