Category Archives: Social campaigns

Mobile app harnesses positive peer pressure to stop your friends smoking

Remember the peer pressure at school to wear the right clothes, be seen with the right people and that it was cool to smoke? Students at the The Miami Ad School have created a mobile app to challenge that negative peer pressure and instead turn it around and use it to encourage smokers to quit.

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The Death Revealer, the app worth talking about

Over the last few months we have seen quite a few iPhone apps that using GPS and augmented reality try to take over the city landscape and tell stories on what happened in specific locations. AR to play games, AR to discover locations & movie scenes etc… This idea, named The Death Revealer, coming from Russia might strike you like a punch in your stomach. And that’s good. That’s its goal. Read more…

National Geographic: Remember 911

Few world events really stick in our collective memory, like the moon landing, the Fall of the Berlin Wall and September 11, 2001. As the 10th anniversary of the attack nears, National Geographic is asking its Facebook audience: “Where were you?”. Your personal story is placed on a map and additionally shared on your wall. Read more…

Nokia N8 – Gulp

After scoring big with the smallest animation ever shot (Dot), the Nokia N8 campaign returns with the largest stop motion set ever built. Their world record attempt called Gulp was shot on a real Nokia N8 and is the beautiful story of a fisherman being gobbled up by a monstrous fish – and luckily being spat out again. The whole endeavor is pretty massive. Read more…

HTC ChaCha pushes your Facebook button

I guess there is no better post to follow my previous one about staying off Facebook. HTC’s smartphone ‘ChaCha’ wants you to share like there’s no tomorrow, simply by pressing the magic f-button at the bottom of its keyboard. And naturally HTC are promoting this feature within facebook itself. Install their app and ‘see what happens when you push it’ - the result is an extreme version of your own facebook existence. Have a look at my own version in which my dumb profile photo fits serendipitously. Read more…

Isaiah vs Fabio: You decide the New Old Old Spice Guy

As you saw from the Mexican wrestling-style announcement, the duel between two Old Spice Guys is a ‘hand to hand in the bath’ (mano a mano in el baño) affair. We were promised a duel of wits, long flowing hair versus presidential abdomen, taking place in the ‘Internet Arena‘.  Having started at high noon in the US, both guys are now employing the best practices established by legendary Responses, working personal angles with influencers and courting link communities such as Reddit. Have a peek at the two “Rules of Engagement” videos and click on the overlay of your liking.

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Snickers Sessions: You are not You

Snickers in Australia are opening their global creative “You’re not you when you’re hungry” and applying it to music. Electro act Miami Horror and hip hop artist Phrase are challenged to cover a song from a completely different genre, and thereby be seen in a completely different light.

Every vote will raise a dollar for Heaps Decent – a not-for-profit initiative dedicated to finding and nurturing the creativity of underprivileged and Indigenous young people. The first 500 newsletter-signups get the songs for free, all other proceeds again go to Heaps Decent.

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Animated Tattoo for Ballantines

From WorkClub in London comes a series of live artistic events for Ballantines, called ‘Human API‘. Different artists create work (and leave an impression as per the brand’s positionng). The process is streamed live through facebook and influenced by the audience through facebook chat and Twitter. The example below shows a 100% permanent impression, done by tattoo artist K.A.R.L. As the video explains, the live interaction was rounded off with an animation video, triggered by a mobile marker within the tattoo.

I like the first person camera view and the expression “Powered by Human API” (which is after all the most complex yet ready-to-use interface available). Related live art projects in the past include Beck’s Live Studio by Dare which played user-remixed music to the artists and the 24hr Session with Maroon5 for Coke by W+K London. I find notable that the project’s doco is a vital part of the strategy. The videos are indeed the message and can achieve a bigger reach than the interaction itself.

Other ‘Human API’ events feature ice sculptor J.A.M.I.E. (below) and graffiti artist 45 R.P.M. (what’s with all the dots?) spraying interactively. I like how the user photos are incorporated into 45′s physical piece inside of those screens.

The doco of J.A.M.I.E. shows him cheerily hacking away at an ice robot. If you are of an impatient disposition, jump to 2:07 and see the melting ice robot dance. That’s something I hadn’t seen before.

50 years of Amnesty International

And an amazing 2 minute video to celebrate, directed by Carlos Lascano and musicalized by Hans Zimmer and Lorne Balfe.

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The Twitter Job Hustle

Dutch creative team Bas van de Poel and Daan van Dam (portfolio) set up 5 separate Twitter accounts and started following Creative Directors on Twitter. The simple message: HIRE US.

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