Category Archives: Social networking

Adverblog + Facebook + Delicious

Sunday is the perfect day for house and blog keeping. I’ve just restarted the group on Adverblog’s Friends Group on Facebook and I eventually remember to share with you the Adverblog’s profile on Delicious.

If you are looking for digital inspirations and food for thought, feel free to join both. But please remember I won’t accept any friendship request if you don’t introduce yourself at least with a line…

H&M catwalk and Facebook

H&M is online with a mini-site that presents and sells its Spring Summer Collection. It looks like a neverending catwalk, where users can change the models’ outfit just with a click.

The changing dress effect is quite amusing, as in the transition models magically get (almost) naked for a second.

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Comcast Town

I think one of the brands that uses interactive in a really wise way lately is Comcast. The awareness they’ve gotten since their 2005 fantastic Comcastic (not online anymore?) and other pieces like Tripleslanguage has made the brand being known even in places where Comcast services are not available, so i’m always kind of expectant what they will be releasing next.

These days, and again done by Goodby Silverstein and Partners, working together with Nexus Productions and Unit9, there is a new campaign called Dream Big. Presenting a fantastic website using a look-alike of isometric view Sims-style games, you can join the so-called Comcast Town, choose a neighborhood and then build your own space, using the capabilities of the Triple Play feature (tv, phone, internet) and inserting the product in a really smart way inside the experience.

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Rock hard and build your future

Though i’m originally from Spain i’ve spent the last three years of my life living in Mexico, so the first time I asked Martina about writing for Adverblog she told me that it would be nice reviewing a lot of digital cases coming from Central and South America, as to have a global vision of digital advertising in Adverblog. Not that I haven’t tried but besides a few things coming from Brazil, I haven’t found anybody in this region consistently generating first-class digital work (but maybe there is! if you think you or your company is doing it and you work in Central/SouthAmerica please drop me a line to dani.granatta AT gmail DOT com !) Well, the thing is that last week I was part of the jury for the first IAB Conecta Awards organized by Mexican IAB and I went to Mexico City for the voting, kind of prejudiced about what we were about to see. But once there, and in really good company, we found a few works worth to be noticed. I specially liked this one called “Rockea duro / construye tu futuro”, done by Substance for UVM, one of the universities of fastest growth here in Mexico.

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My chocolate tastes better than your chocolate

It’s interesting how a lot of these little apps that used to live in a microsite are now served in Facebook, so they can use directly the contents already existent and uploaded by the users. Axe Chocolatizer is a great (and funny, and tasty) example of this. I look good on chocolate, i’ve been told (thanks Emm!)

Whopper Sacrifice

Is a free Whopper worth as to remove ten of your friends from Facebook? That is the new dilemma raised by Burger King called Whopper Sacrifice (thanks Ne and sorry Pit, i needed somebody just to test )

(Update / January 14th: The app, “shutdown” by Facebook)

Poke your Sensible!

Being one of the most extraordinary uses of Papervision 3D i’ve ever seen, in this campaign done for Cadbury Schweppes Spring Valley (by George Patterson Y & R Melbourne + Digital Pictures Melbourne) you’re elected to receive one package in which you’ll find what is called a Neglected Sensible Shelter, a sort of Tamagotchi creature you have to feed with Spring Valley products.

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Viking Line launches Dance Match

I love this idea coming from Sweden. Viking Line, a ferry service between Finland, Sweden and Estonia, has launched an amusing website in which it invites users to send a video of themselves dancing in order to find their perfect dance partner.

Together with the video, users have also to submit a rating of their dancing skills in several types of dances from salsa, to disco, to boogie. All the videos are then uploaded in a gallery were other people can admire them and pick their ideal partner. Unfortunately my Swedish is not good enough to explain you exactly how the mechanism works, but I saw there are terms & conditions on the site, so I assume there is also a contest connected to the Dance Match project.

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Brands & Twitter

The guys at Fluent Simplicity have created the Twitter Brand Index, an impressive collection of links to brands and small/medium size companies that have joined the Twitter Mania. I anticipate I’m not a big fan of Twitter. I gave it a try here on Adverblog about one year ago, but I soon quitted when I realized my updates weren’t interesting for anybody, including myself. Despite the fact my Twitter is discontinued, I keep collecting “followers”. But this is another story.

The point of my post is that I don’t understand which the added value of Twitter for a brand. What I mean, is that Twitter is cool for personal messaging, to keep in touch with friends or even with blog readers at a personal level, but, if you have a look around, for a brand (or a publication) Twitter is just a duplicate of an RSS feed.

So again, I ask myself (and you): what’s the value of Twitter for a brand? It’s just a question of feeling cool and up to speed with the 2.0 era? Or there is (or there could be) more? Is there any brand out there using Twitter fully exploiting its conversational potentials or is it just another broadcast channel? Here’s the link to the AdAge twitter / and this is the Forrester’s one shown in the images above.

The Social Metropolis

The guys at GoViral got in touch with me to share some interesting stuff they have been recently working on. The first piece of content is a video of the presentation that Jimmy Maymann, GoViral’s CEO, gave in Cannes last June. It’s quite a long video, probably not very Web friendly, but it definitely offers good food for thought to understand how to get consumers attention online and how to activate your brand in the online media.

If you prefer reading to watching & listening, you are a lucky man (or woman) because GoViral also published a book with its research: The Social Metropolis. The book is available online in Flash version, but can also be downloaded as .pdf or, even cooler, it can arrive directly on your desktop at work… but you have to act fast… (and continue reading this post to the next page to find out what’s the deal)…

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