Category Archives: South America

Merry Christmas, Mr. Cabbie

Leo Burnett Colombia and Coca Cola devised a special treat for taxi drivers who had to work on Christmas Eve. For one thing, their special passenger turned out to be a Mr. Santa. Additionally, he had a very familiar destination for each driver. Read more…

BGH Quick Chef Music

Always nice to see that after decades of marketing and advertising people still come up with great simple ideas.

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Coke Encourage-meter

I loved this work from Ogilvy Buenos Aires, the Alentometro (Encourage-meter), a screen disposed in Buenos Aires where fans could watch the next game of the Argentinean football team… if they make enough noise to keep the image on the screen. Very simple, very smart!

Twittercasting: football, tweets & infographics

Watching football on TV is no longer just an experience to enjoy with the friends that are physically in the same room or bar as you are. Over the last year or so Facebook, but most of all Twitter, have added a new dimension to live sports. I don’t know if I can dare calling it “Twittercasting” but the number of people who watch a game on TV and share comments and feelings about it with the rest of the world via Twitter is growing and growing. Read more…

The day the stadium spoke

Last Sunday, during the final of Copa America, this impressive Nike Argentina commercial was shown. The ad sees Boca Juniors players during training being encouraged by a stadium voice, which will make football fans shiver. Read more…

Paso de los Toros is back

Last year, while writing about the maturity of argentinean digital industry i came upon a campaign for Paso de los Toros, a bitter tonic water. This year they’re back, with some extended features that takes the user to an interesting online-offline-online-offline trip: The agency is BBDO Argentina.

The Apple Boy is looking for a job

Tito is The Apple Boy, a 22 years old argentinean looking for a job in New Zealand through his original and interesting view on apples: (via Fer Barbella)

Rexona and the ultimate Alter Machine

As part of a new campaign from Rexona (Sure in the UK, Degree in the US) launching a deodorant called V12 (which is based on the concept of cars, speed and tuning you into the best version of yourself), we released this Facebook app called “The ultimate Alter Machine” a few weeks ago, where you can complete a little quiz that allows you to see your personality in the form of a massively tuned car. If you ever wondered which car would you be, give it a try, you might like that

Andes Teletransporter

This is an hilarious and brilliant way to promote your beer in Argentina, by Del Campo, Nazca Saatchi and Saatchi for Andes. Any description i provide wouldn’t be worthy of the campaign itself, so check this video out to see what is it about:

Your line of fans

This one is a one from us that we did last autumn for Rexona Teens, a deodorant for teenagers that, being always the same product, changes its tagline every year, “Dance and teens”, “Love and teens” or, in this case “Fans and teens”. To support this last one we created a little promo using a Facebook app called “Your line of fans”, that allows you to show if you’re a better fan than others, and you’re required to create the longest line to support your favorite artist, inviting your friends to be formed in your line (and then the friends of your friends), so you could use the line to try it to be the longest and also to meet new friends that share with you the same interest in that artist. In the end, the longest line (whoever the artist is) could get some tickets to attend some shows from that artist (looks like Jonas Brothers rule for teens) Here’s a little video explaining the project: