Digital advertising and marketing: only the best ideas worldwide, since 2003

“Dark Water” street campaign

on August 15, 2005 by Martina comments

Giovanni FCB to promote Disney/Buenavista movie “Dark Water” (Agua Negra in Brazil).

File under: brazil, dark water, entertainment, giovanni fcb

Brazilian agency Almap BBDO has created a series of Pepsi Twist icons to be used to personalize MSN Messenger. The emoticons are part of an online strategy in which Pepsi has used also rich media and email marketing to build awareness about its new drink.

File under: almap bbdo, brazil, emoticons, pepsi

Saddam: the wrong face on a calling card

on July 29, 2005 by Martina comments

Phone carrier Telefónica has been obliged to withdraw from the Brazilian market 200.000 pre-paid calling cards showing the image of Saddam Hussein with US soldiers running after him. The card belongs to the series “History of the World” and has generated a lot of negative reactions and a legal action which forced Telefónica to retire it from the market. I wonder how much a collector will be willing to pay to get one of the few cards that have been sold… [news via Noticiasdot]

File under: saddam hussein, telefonica

A collection of unpublishable ads

on July 28, 2005 by Martina comments

Three Brazilians, Victor Marx, Eduardo Dencker and Marcel Aires have launched Desencannes, a website collecting unpublishable ads. The idea is to engage the entire Brazilian advertising community, invited to submit the best of their worst ads (or viceversa?). Even if the site is in Portuguese/Brazilian, I’m sure you’ll find it wit and entertaining. The graphics is excellent, just click on “Perolas” on the left side menu to access the collected ads. Desencannes is also a festival which in the next months will assign its prizes.

File under: desencannes, unpublishable ads

Chevrolet and your style

on June 28, 2005 by Martina comments

In Argentina Chevrolet has launched an integrated campaign to target young adults. Adlatina (free reg.) reports MRM Partners has created a promotion which starts with the distribution of postcards in popular bars and restaurants in Buenos Aires and ends with a sort of interactive game on a dedicated microsite. The competition challenges visitors to build up a character that best reflects their personality using the available styles. As usual, iPod are the prizes. Probably (and hopefully) the offline campaign looks nicer than its online version.

File under: argentina, chevrolet

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