Let me tell it straight, I am not a big fan of the approach. But the hook is quite good.
In order to promote the Galaxy Note (a smartphone and tablet rolled into one), Samsung’s in-house agency Cheil have teamed up with Notasso, a street artist from Barcelona. Since the Galaxy Note is a good tool to create drawings, this Facebook campaign lets you create your very own ‘Notasso’. Read more…
Always nice to see that after decades of marketing and advertising people still come up with great simple ideas.
Vodafone is going to provide fiber internet in The Netherlands. One of the first places to be connected is a quiet little village called Roggel. The introduction campaign centered around the question: “Is slow Roggel ready for fast fiber?” To get the answer, the smallest Grand Prix ever was organised, including Jenson Button. Read more…
If you thought Daft Punk’s gear looked cool, wait till you see these skaters don some funky cardboard helmets. Their only chance of seeing ahead is a visor in the shape of a Sony Ericsson Xperia Neo phone. Don’t try this at home, kids! Read more…
I guess there is no better post to follow my previous one about staying off Facebook. HTC’s smartphone ‘ChaCha’ wants you to share like there’s no tomorrow, simply by pressing the magic f-button at the bottom of its keyboard. And naturally HTC are promoting this feature within facebook itself. Install their app and ‘see what happens when you push it’ - the result is an extreme version of your own facebook existence. Have a look at my own version in which my dumb profile photo fits serendipitously. Read more…
MediaCom Australia offers Dell Alienware computers a great product demonstration. Considering gamers are looking to be transported away from their everyday lives to an other worldly, immersed fantasy experience, MediaCom’s strategy was to demonstrate that Alienware machines have the graphics and processing power to do this better than anyone else.
Samsung Mobile Japan decided to honour their Galaxy S II with a proper space project, sending the phone into our stratosphere today. The Galaxy is held by an astronaut doll tied to a space balloon. In contrast to Toshiba’s Space Chair project from 2009, this endeavour is more than a film. Produced by the mighty Bascule, it literally tests the outer limits of social media and shows that Android phones can indeed go further than iPhones. With Space Balloon you can watch a live Ustream (on your own Galaxy if you wish) and see your own tweets at 100,000 feet.
Lately i’ve become sort of an addict to The Feed, a place where Orange UK launches a weekly entertaining topic, game or competition related to the internet. This week the space turned into “The secret portrait”, where some illustration students from UCA take an arty look at your tweets and turn your Twitter personality into a portrait. The gallery of works, i must say, is pretty amazing
adidas advergame advergames advertainment advertising australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn netherlands nike nokia online ads online advertising online campaign online competition online marketing outdoor advertising print advertising rich media sms spain sweden twitter uk viral marketing viral video volkswagen Yahoo!