Category Archives: Telecoms & electronics

Sony: take your best shot

To support the launch of its new K750 camera phone Sony Ericsson has launched an online photo competition. An international microsite, localised in several languages gives users the opportunity to learn tips and tricks to take an excellent picture. Magnum agency photographer Martin Parr unveils his secrets and invites people to submit pictures to win a seven days photo safari in Costarica and a series of his own photo in limited edition.

Hello Moto, Hello Mtv

New Media Age reports MTV and Motorola have signed a deal to offer free mobile content to its viewers. In Europe, people with a Motorola phone will be able to access a WAP portal and download videos, ringtones and wallpapers. Officially, the initiative aims at raising awareness of mobile video among end users, but rumors seem to indicate this is just a smart move from MTV to make the mobile channel attractive to advertisers.

Billy the Finger promotes Virgin Mobile

Help Billy the Finger escaping a life of crime and despair. And have fun. Billy the Finger or Pat le Doigt if you prefer the French version, is a viral idea to promote Virgin Mobile in Canada.

Stylish website for the new Nokia 9300

Nokia is getting ready to launch on the US market its new 9300 phone. It is raising curiosity with online ads on the New York Times (where I found the link) driving people to a very stylish black micro-site. To tell the truth, I believe people clicks on the 9300 ads because there is an online prize draw, which will give away a Nokia 9300 every two weeks starting from August 1st. Personally, I like the website more than the phone itself (maybe because now I’ve eyes only for my new 6680…)

Sony EU summer promotion not so pan-European

Sony is running a pan-European online summer campaign to promote its My Sony membership program. Visual communication agency Tonic created a series of online ads, an email marketing campaign and a micro-site available in 17 EU countries. I am astonished to note content has been localized for Slovenia, Bulgaria, Hungary and Romania, but not for Italy, Belgium and The Netherlands. I really wonder why the decided to ignore these countries.

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Unite for Victory

Telecom, a New Zealand fixed and mobile operator, is targeting rugby fans with the “Unite for Victory” campaign connected to the DHL New Zealand Lions Series. Telecom, which is the All Blacks sponsor, has set up www.uniteforvictory.co.nz where New Zealanders can express their support to the team, download goodies and win a wide range of prizes. The site, featuring a nice retro graphic, has been developed by BeWeb, while the agency behind the campaign is Saatchi & Saatchi.