Category Archives: Tv advertising

Intel & the House of Flying Laptops

This post if for the fans of big productions, and I know we are quite a few out there. Directed by Daniel Kleinman, the man behind several title sequences in James Bond movies, the new Intel global campaign make “everything else seems old-fashioned”. A spaghetti western and a Crouching Tiger Hidden Dragon style TVC prove once again that Intel, despite behind a product behind a product, is a pretty cool brand who works hard to keep such coolness alive & kicky. Read more…

Video of the Day: Welcome to The Star

A new TV ad/Viral from The Monkeys for The Star casino. A lounge lizard gives a rolling tour of the casino on his piano belting out an 80′s rock classic. Read more…

Video of the day: It’s a hard life

You don’t necessarily have to be didactic (or worse, boring) if you’re asked to promote a product that is not fancy at all. Beautifully shot and enriched by a perfect soundtrack, this commercial is definitely worth watching. Nothing more to add, don’t wanna spoil the experience… Just watch it!

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The ripple effect without DIRECTV

I know I’m a few months late with this brilliant TV campaign by Grey New York for DIRECTV, but since the latest commercial of the series has been released two days ago, I have a good excuse to share them all.

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Video of the day: Sexy never takes a day off

This is not a running commercial. The Chase is actually the latest Agent Provocateur video, quite different from the usual sexy sophisticated style. Read more…

Axe: new generation boyfriends

I love the new global campaign for Axe Shower Gel created by BBH London. For once the usual sexist Axe approach (which, to be honest, sometimes I do find amusing) is replaced by the “celebration” of a new generation of boyfriends willing to do anything to please their girlfriends and conquer their hearts (yes, I’m being sarcastic). Of course the girls are portrayed in a stereotyped and extreme way (basically they are all rather bitchy in their own way) but I still think that, in the end the sense of humor in the five commercials prevails, and gives justice more to nowadays’ strong personality girls than to the Axe men.

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Sony Screen Story

As part of Sony’s global brand campaign Make.Believe, Japanese creative lab Party has created a pretty awesome TV commercial taken in one, continuous shot. The film, which tells the story of a woman from her childhood the birth of her son, was created with over 70 performers using more than 200 devices. Read more…

The way the Internet should be

No long-term contracts, no data usage limits. This is the way the Internet should be. And these TV commercials for Clear, a 4G internet service provider in the USA, support the case in a pretty funny way. FYI The Magician is my favorite. Read more…

The Guardian & the Three Little Pigs

British newspaper The Guardian is out with a major campaign to promote the concept of open journalism across media. The point of view chosen to deliver the message is absolutely surprising and fantastic. BBH London created an ad based on the Three Little Pigs, envisioning how the paper would cover the story of the pigs’ arrest for killing the Big Bad Wolf. Read more…

The Cartier Odyssey

To celebrate its 165th anniversary the legendary French jewelry house Cartier is releasing an epic mini-film today. Read more…