Category Archives: Viral marketing

Aerobics for cats

Jane Fonda would be proud of these cats. Planks, abs crunches, leg lifts, you name it. Work it Kitty offers a full aerobics routine to get your cat back in shape. I’m not a cat lover, and this is probably the first Web video I’ve ever watched featuring cats doing silly things, but I must say it’s hilarious. Read more…

Rembrandt’s Night Watch comes alive for ING

This is a piece helped along by one of our former editors, Rocco Stallvord from Holland. At the heart sits an idea for promoting the re-opening of the famous Rijksmuseum in Amsterdam. This is how they announced it… Read more…

The Most Powerful Arm Ever Invented

Children with Duchenne Muscular Dystrophy suffer from progressive deterioration of their muscles. The kids lose the ability to use their arms and for example sign their name very early in their life. This is why The Most Powerful Arm, a bionic arm was created. With this robotic arm you can help them by signing a petition to the Australian government, asking them to start important research on the crippling disease.

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Skrillex and G-STAR in an excellent Brand & Band collaboration

Brand and Band collaborations are tricky because one of the two will suffer if the balance tips to either side. This is a beautiful example of how it’s done. A ridiculously awesome track and sound design to accompany the stunning visuals of a pair of jeans being made from scratch. Thanks to J.Viewz for bringing this to my attention. Please turn your speakers up! Read more…

Oreo Super Important Test : W+K = #WTF

Here comes a new UWO (Unidentified Web Object) from planet Wieden + Kennedy.

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Pepsi Max Test Drive. New hit, old recipe ?

Another test. Another prank.

With already 7M views in 2 days, you probably already watched it. But what does it tell ?

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Carlsberg put friends to the test

It looks like the beer industry is addicted to pranks. Carlsberg just did it again. The beer brand is using a trick that made itself and Heineken successful in the past years : put “real” people in the middle of the action and pull a prank on them. Does this one work ?

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Best Bus Stop Ever

If you haven’t considered taking the bus lately, you should think again. This charming stunt at a bus stop proves that using your phone can make your life a lot more exciting. Read more…

Porter and the Driving Dogs

Porter is a dog. But he can drive a Mini Cooper:

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Buyral professional clicking

The secrets of viral marketing are eventually unveiled. It’s so good to see that an agency decided to come out clean and tell the truth, with exclusive behind the scenes images and interviews with the professionals of the clicking industry. Read more…