Category Archives: Viral marketing

AXE – The Cleaner

In Argentina, AXE runs an interesting online campaign featuring The Cleaner. This guy makes sure no evidence is left behind after that very wild night. The campaign is completely video based, and starts with a 3-minute long adventure. Read more…

Volkswagen 2012: The Bark Side

(via and by Jerome Austria)

Funny one, check VW’s 2012 SuperBowl Commercial teaser, a group of dogs barking the Imperial March from Star Wars:

LG unusual product demo

Let me tell it straight, I am not a big fan of the approach. But the hook is quite good.

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Get up! for gay marriage

Australian grassroots campaign organisation GetUp! has launched a film called “It’s Time” which in 3 days has racked up over a million views on YouTube. Nicely shot in beautiful Sydney it plays with your preconceptions of romance and partnership. Read more…

Christmas is coming

It’s early November, and the first Christmas commercial allready popped up. You might find that annoying, untill you see the actual commercial. It’s touching and fun, and set’s the bar for all others this season.  Read more…

Finger Parkour Viral Video

A few hours ago a pretty nice video has been released on Youtube.

You might remember the Hermes “Take a Ride” finger skate video. Kind of same inspiration here, except this one highlights cool finger stunts inspired by parkour, and although the video is not branded, Le Coq Sportif plays a leading role.

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Interactive trick or treat by Zoo magazine

Some festive fun here from Zoo magazine, with an inventive use of YouTube annotations to create their own twist on the much loved tradition of trick or treating.

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The T-Mobile’s Candid Camera

T-Mobile is out with a new unconventional campaign. Once again, more than the offline action itself, it’s the TVC like a “recap” video of the action that is aimed to generate word of mouth and awareness.

The concept to communicate here is pretty straightforward. Nobody likes nasty surprises when it comes to telephone bills. Same on the streets, nobody likes to receive an unexpected, unfair ticket, as a candid camera kind of action clearly shows.

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Rhian touches herself

How to get the attention of a male crowd for something dead serious, but somehow emberrassing. Easy, hire sexy Page 3 model Rhian Sugden. See how she can seduce and educate at the same time.

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Viral billboard

The upcoming movie Contagion got itself some nice viral attention by taking viral very literally. To promote the movie in Canada, they merged science and advertising by using actual bacteria in a billboard installation. Guess what happend.. Read more…