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Category Archives: Viral marketing

The invisible advertising is born with the First Kiss

3 days ago by Ana Comments

The “First Kiss” video gets me every time. It doesn’t matter that, in addition to being the first kiss among two strangers, it is also a very very clever ad for a clothing company Wren. The video has gotten a considerable traction on YouTube (79 million views and counting).

Love both the idea and the execution. If people are excited about invisible technology, why shouldn’t they be excited about invisible advertising??

Follow me @andjelicaaa

Race your own track

1 week ago by Tim Comments

If you like racing games, what’s better than racing your own totally unique track? A track only you can create, at the flick of your wrist? Kia Europe introduced their high performance model pro_cee’d GT with a game that lets you create the course. Simply by moving your smartphone, whichever way you want. And then challenge your Facebook mates to race against you through these mad contraptions.

Read more…

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Five social kingdoms. One throne.

2 weeks ago by Jeremy Comments

How do you talk to a digital audience about something quite technical and geeky? Hootsuite have pulled off a very good example of how to be timely and relevant by appropriating the opening sequence of Game of Thrones to promote their social enterprise solution.

Read more…

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Do it for Denmark! – ovulation-based travel discounts

on March 28, 2014 by Nikolaj Comments

Danish travel agency Spies are back with yet another clever take on the positive side-effects of traveling. Last time they sent two Solar Charging Dummies on holiday – one in Denmark and one in Spain to prove that the latter would be more (sexually) charged after a week in the sun. Read more…

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The only website you need to know about today: Is Winter F%^&* Over?

on February 5, 2014 by Ana Comments

Forget about the Groundhog Day. The “Is Winter F%^&* Over” site, created by Digiday, tells you everything you need to know about the change of seasons – all in words of Twitter. The site crawls Twitter looking for disgruntled comments about winter, and aggregates the sentiment into a simple answer. So far, Wednesday February 5th, got a consistent “No.”

Follow me @andjelicaaa

To all who believe in Christmas – an Xmas prank

on December 17, 2013 by Nikolaj Comments

This is a project that I was involved in and I would love to hear your feedback. When we created the concept for this prankvertising for a Danish supermarket, we set out to play with the question: Does Santa exist? Well, of course he does. But what role should he play? (subtitles in English available) Read more…

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An Uber experience: ride with the DJ

on October 16, 2013 by Jeremy Comments

The mobile app, Uber, has partnered with Afrojack, one of its celebrity advocates to highlight the VIP credentials of the service.

The idea is simple. As Afrojack is taken to his own event in a Bentley Flying Spur, Uber will add Afrojack’s ride to their app service for one hour. Users of the service will then be able to select the option to ride with the celebrity DJ and one lucky winner (plus a friend) will be selected and picked up by Afrojack and taken in the same car and given a VIP ride to, and VIP access at the dance event. Read more…

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Adidas light up Leo Messi

on August 4, 2013 by Jeremy Comments

The best creativity is often about creating experiences and content that your consumers love. Adidas seems to have scored with some video content featuring Leo Messi kitted up in the latest gear – including the new F50 boots – and a few hundred LED lights. Read more…

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Sampling at it’s best – yawn-activated coffee machine

on July 29, 2013 by Nikolaj Comments

Admitted, I’m 100% addicted to coffee. Maybe that is why I absolutely love this sampling idea from Douwe Egberts. They set up a coffee vending equipped with facial recognition technology that’ll detect people yawning and serve free coffee as a response. They placed it an airport where lots of people are super tired – it makes so much sense. This would turn me into a loyal customer on the spot.

Via Mashable

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Experimental branding: Giving freshness a sound

on June 18, 2013 by Nikolaj Comments

This is a project that I was involved in and I would love to hear your feedback. It’s a collaboration between electronic music producer j.viewz and Irma.dk. It’s for the online shop of Irma, a high quality chain of grocery stores in Denmark. It’s been around for 127 years (making it the second oldest in the world), and is an institution here in Denmark that has always represented high standards. Read more…

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