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Category Archives: Viral marketing

When did doing something ‘like a girl’ become an insult?

on July 2, 2014 by Jeremy Comments

Purposeful branding has been a big theme over the last few years. The inspiring presentation from Bridget posted yesterday showed many examples where brand behaviours are aspiring to serve the world at the same time as growing business.

A small CPG/FMCG company called Proctor & Gamble have recently taken on self-esteem in an excellent effort for Always. Read more…

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How to let your campaign buzz with technology

on May 5, 2014 by Tim Comments

Here’s a question you may have heard before: Can technology be the sole ‘big idea’, the foundation for a whole campaign? And if so, can only technology brands run this sort of ‘tech buzzy’ campaign? The simple answer: Yes and No, respectively. Read more…

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Make Them Visible

on April 25, 2014 by Tim Comments

This social experiment tested if New Yorkers had become blind to the homeless who are forced to live on the streets. What if those we walk past every day were family members – siblings, spouses, and relatives – all dressed to appear homeless? The ones we claim to care about the most? Would you even notice them? Read more…

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The invisible advertising is born with the First Kiss

on April 20, 2014 by Ana Comments

The “First Kiss” video gets me every time. It doesn’t matter that, in addition to being the first kiss among two strangers, it is also a very very clever ad for a clothing company Wren. The video has gotten a considerable traction on YouTube (79 million views and counting).

Love both the idea and the execution. If people are excited about invisible technology, why shouldn’t they be excited about invisible advertising??

Follow me @andjelicaaa

Race your own track

on April 14, 2014 by Tim Comments

If you like racing games, what’s better than racing your own totally unique track? A track only you can create, at the flick of your wrist? Kia Europe introduced their high performance model pro_cee’d GT with a game that lets you create the course. Simply by moving your smartphone, whichever way you want. And then challenge your Facebook mates to race against you through these mad contraptions.

Read more…

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Five social kingdoms. One throne.

on April 7, 2014 by Jeremy Comments

How do you talk to a digital audience about something quite technical and geeky? Hootsuite have pulled off a very good example of how to be timely and relevant by appropriating the opening sequence of Game of Thrones to promote their social enterprise solution.

Read more…

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Do it for Denmark! – ovulation-based travel discounts

on March 28, 2014 by Nikolaj Comments

Danish travel agency Spies are back with yet another clever take on the positive side-effects of traveling. Last time they sent two Solar Charging Dummies on holiday – one in Denmark and one in Spain to prove that the latter would be more (sexually) charged after a week in the sun. Read more…

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The only website you need to know about today: Is Winter F%^&* Over?

on February 5, 2014 by Ana Comments

Forget about the Groundhog Day. The “Is Winter F%^&* Over” site, created by Digiday, tells you everything you need to know about the change of seasons – all in words of Twitter. The site crawls Twitter looking for disgruntled comments about winter, and aggregates the sentiment into a simple answer. So far, Wednesday February 5th, got a consistent “No.”

Follow me @andjelicaaa

To all who believe in Christmas – an Xmas prank

on December 17, 2013 by Nikolaj Comments

This is a project that I was involved in and I would love to hear your feedback. When we created the concept for this prankvertising for a Danish supermarket, we set out to play with the question: Does Santa exist? Well, of course he does. But what role should he play? (subtitles in English available) Read more…

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An Uber experience: ride with the DJ

on October 16, 2013 by Jeremy Comments

The mobile app, Uber, has partnered with Afrojack, one of its celebrity advocates to highlight the VIP credentials of the service.

The idea is simple. As Afrojack is taken to his own event in a Bentley Flying Spur, Uber will add Afrojack’s ride to their app service for one hour. Users of the service will then be able to select the option to ride with the celebrity DJ and one lucky winner (plus a friend) will be selected and picked up by Afrojack and taken in the same car and given a VIP ride to, and VIP access at the dance event. Read more…

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