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Category Archives: Viral marketing

Adidas light up Leo Messi

on August 4, 2013 by Jeremy Comments

The best creativity is often about creating experiences and content that your consumers love. Adidas seems to have scored with some video content featuring Leo Messi kitted up in the latest gear – including the new F50 boots – and a few hundred LED lights. Read more…

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Sampling at it’s best – yawn-activated coffee machine

on July 29, 2013 by Nikolaj Comments

Admitted, I’m 100% addicted to coffee. Maybe that is why I absolutely love this sampling idea from Douwe Egberts. They set up a coffee vending equipped with facial recognition technology that’ll detect people yawning and serve free coffee as a response. They placed it an airport where lots of people are super tired – it makes so much sense. This would turn me into a loyal customer on the spot.

Via Mashable

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Experimental branding: Giving freshness a sound

on June 18, 2013 by Nikolaj Comments

This is a project that I was involved in and I would love to hear your feedback. It’s a collaboration between electronic music producer j.viewz and Irma.dk. It’s for the online shop of Irma, a high quality chain of grocery stores in Denmark. It’s been around for 127 years (making it the second oldest in the world), and is an institution here in Denmark that has always represented high standards. Read more…

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Aerobics for cats

on May 14, 2013 by Martina Comments

Jane Fonda would be proud of these cats. Planks, abs crunches, leg lifts, you name it. Work it Kitty offers a full aerobics routine to get your cat back in shape. I’m not a cat lover, and this is probably the first Web video I’ve ever watched featuring cats doing silly things, but I must say it’s hilarious. Read more…

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Rembrandt’s Night Watch comes alive for ING

on April 8, 2013 by Tim Comments

This is a piece helped along by one of our former editors, Rocco Stallvord from Holland. At the heart sits an idea for promoting the re-opening of the famous Rijksmuseum in Amsterdam. This is how they announced it… Read more…

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The Most Powerful Arm Ever Invented

on April 3, 2013 by Tim Comments

Children with Duchenne Muscular Dystrophy suffer from progressive deterioration of their muscles. The kids lose the ability to use their arms and for example sign their name very early in their life. This is why The Most Powerful Arm, a bionic arm was created. With this robotic arm you can help them by signing a petition to the Australian government, asking them to start important research on the crippling disease.

Read more…

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Skrillex and G-STAR in an excellent Brand & Band collaboration

on March 21, 2013 by Nikolaj Comments

Brand and Band collaborations are tricky because one of the two will suffer if the balance tips to either side. This is a beautiful example of how it’s done. A ridiculously awesome track and sound design to accompany the stunning visuals of a pair of jeans being made from scratch. Thanks to J.Viewz for bringing this to my attention. Please turn your speakers up! Read more…

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Oreo Super Important Test : W+K = #WTF

on March 18, 2013 by Laurent Comments

Here comes a new UWO (Unidentified Web Object) from planet Wieden + Kennedy.

Read more…

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Pepsi Max Test Drive. New hit, old recipe ?

on March 14, 2013 by Laurent Comments

Another test. Another prank.

With already 7M views in 2 days, you probably already watched it. But what does it tell ?

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Carlsberg put friends to the test

on March 13, 2013 by Laurent Comments

It looks like the beer industry is addicted to pranks. Carlsberg just did it again. The beer brand is using a trick that made itself and Heineken successful in the past years : put “real” people in the middle of the action and pull a prank on them. Does this one work ?

Read more…

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