Digital advertising and marketing: only the best ideas worldwide, since 2003

Nokia N8 – Gulp

on August 4, 2011 by Tim comments

After scoring big with the smallest animation ever shot (Dot), the Nokia N8 campaign returns with the largest stop motion set ever built. Their world record attempt called Gulp was shot on a real Nokia N8 and is the beautiful story of a fisherman being gobbled up by a monstrous fish – and luckily being spat out again. The whole endeavor is pretty massive. Read more…

File under: gulp, n8, nokia, nokia n8, stop motion, wieden, wieden + kennendy, wieden london

TomTom: KITT needs an update

on August 2, 2011 by Rocco comments

Last year GPS company TomTom used iconic Star Wars figures Darth Vader and Yoda to promote their services. Now they are back with another iconic figure: no less then Knight Riders’ KITT.

File under: gps, iconic, tomtom, viral

OK Go: All is not Lost

on July 28, 2011 by Tim comments

Google, OK Go and director Trish Sie have teamed up to create a spandex-heavy video clip for “All Is Not Lost”, the 7th single off their 2010 album “Of the Blue Colour of the Sky”.

If you fancy your own message to appear in the video, head over to All Is Not Lo.st It is only accessible through the Chrome browser, as part of Google’s strategy of exclusive web experiences. Using HTML5’s canvas technology you can marvel at browser windows resizing and milling about.

File under: all is not lost, browser, canvas, chrome, google, html5, music video, OK Go

The day the stadium spoke

on July 27, 2011 by Rocco comments

Last Sunday, during the final of Copa America, this impressive Nike Argentina commercial was shown. The ad sees Boca Juniors players during training being encouraged by a stadium voice, which will make football fans shiver. Read more…

File under: boca, boca juniors, copa america, nike

Isaiah vs Fabio: You decide the New Old Old Spice Guy

on July 27, 2011 by Tim comments

As you saw from the Mexican wrestling-style announcement, the duel between two Old Spice Guys is a ‘hand to hand in the bath’ (mano a mano in el baño) affair. We were promised a duel of wits, long flowing hair versus presidential abdomen, taking place in the ‘Internet Arena‘. Having started at high noon in the US, both guys are now employing the best practices established by legendary Responses, working personal angles with influencers and courting link communities such as Reddit. Have a peek at the two “Rules of Engagement” videos and click on the overlay of your liking.

File under: fabio, mustafah isaiah, old spice, old spice guy, responses, video

Fabio: the new Old Spice guy

on July 21, 2011 by Rocco comments

After the very succesfull video series with Isaiah Mustafa (and a few others), Old Spice is officially back with the new Old Spice guy. literally. W+K chose the famous Italian model, actor and allround weirdo Fabio.

Great guerrilla at Amsterdam Fashion Week

on July 18, 2011 by Rocco comments

Zeeman, a famous cheap clothing retailer from Holland, wanted to prove that looking good doesn’t have to be expensive. They chose the Amsterdam International Fashion Week as their ultimate stage to tell their story. The guerrilla stunt worked.

File under: aifw, cheap, fashion, guerrilla, zeeman

Heineken’s Handlebar Moustache

on July 16, 2011 by Rocco comments

Only two weeks after the launch of the Snakeskin Jacket commercial, another ad for Heineken Light pops up. The beginning of a new ad series?

File under: heineken, wieden + kennedy

Seagull stole GoPro

on June 28, 2011 by Laurent comments

You thought you finally got rid of the “Fake or Not” viral videos. Think again.

Greenpeace: Barbie is a serial killer

on June 7, 2011 by Rocco comments

Greenpeace just opened digital fire on one of the biggest toy producers in the world: Mattel. In the video, they describe Mattel product Barbie as a serial killer for destroying scarce rainforest (and wildlife) just to have cheaper packaging. Read more…

File under: greenpeace, mattel

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