Digital advertising and marketing: only the best ideas worldwide, since 2003

Download your ‘desktop boyfriend’

on November 11, 2003 by Martina comments

More magazine has launched a viral campaign in the UK in which it offers readers the chance to download a desktop boyfriend. The only problem is that you have to dump him after two weeks… A short but intense relationship Have a look at the microsite and decide if it’s worth it…

File under: desktop boyfriend, viral marketing

If Smirnoff made trunks…

on October 30, 2003 by Martina comments

This title stands out on the entry page of a microsite launched by Smirnoff to support a viral email campaign recently launched in the UK. On the microsite users can create their own movie trailers, engaging friends and making them laugh. A very nice and funny idea that will probably help Smirnoff collecting quite a few new email addresses to target next campaigns. PS: If you want to build your movie trailer too, you need to cheat the entry page, by saying that you live in England and, of course, you’re older than 18

File under: smirnoff, viral campaign, viral email marketing

Kick and win with British Airways

on October 26, 2003 by Martina comments

The British Airways advergame, supporting the Rugby World Cup, I�ve talked about a couple of weeks ago is now online, and you can win plane tickets, as well as dvd players and photo cameras. Just go to http://www.britishairwaysbigkick.co.uk/ , choose your favourite rugby character and try to kick the ball between the two jets as many times as possible. It�s not very easy, I�ve tried a couple of times and, as the speaker said, I�ve been embarrassing myself and the public� Anyway I appreciate the viral idea behind the game, send the game to your friends and increase your score in the game� smart!

File under: advergames, british airways, rugby world cup 2003

Looking for a viral idea for Viagra

on October 13, 2003 by Martina comments

Pfizer is looking for new from agencies on below-the-line projects such as guerrilla and viral marketing for its Viagra brand. AdWeek reports today. It will be an interesting challenge, given the fact that the target segment of Viagra is usually not young and therefore not very accustom to viral marketing practices.

File under: challenge, viagra, viral marketing

Naked Weapon viral campaign

on October 3, 2003 by Martina comments

Revolution Magazine reports that Medusa has decided to go viral in order to promote the movie “Naked Weapon”. There’s a viral game on the microsite that supports ties into offline advertising and promotions.

File under: advergame, medusa, viral marketing

Ford: SportKA “Evil twin” campaign

on September 30, 2003 by Martina comments

Someone says it’s humorous, someone else claims it’s cruel and not funny at all. The online video ad developed by Ford to promote it’s new SportKa has raised a lot of noise. It was supposed to be a viral marketing effort, so maybe this is the perfect result Ford wanted to reach… You can see the ad online at: http://www.the-eviltwin.co.uk/ Or read more on Revolution Magazine and Ananova. Sorry guys but comments are now closed. The discussion was going in the wrong way.

File under: evil twin campaign, ford ka

Asics: guerrilla marketing push

on September 29, 2003 by Martina comments

Revolution Magazine reports of a new integrated marketing campaign (guerrilla style) launched by Asics to promote its 70s basketball shoe “Fabre”. The idea has been developed by the Dutch Agency BlueberryFrog and features the “Afro Octopus” Fastbreak Olly, as main character in an online slam dunk advergame. The best player will win a pair of the shoes… A “must” for a basketball fan (and player) like me

File under: advergame, asics, Fastbreak Olly, guerrilla marketing, viral marketing

Mazda: targeting thirtysomethings online

on September 24, 2003 by Martina comments

Mazda goes online with a brand new viral campaign to promote Mazda 6 range of cars. Brand Republic that Mazda has created two entertaining, web-exclusive film clips that can be download and send friends. There’s also a competition to win a golfing break at St Andrews. As Maria McCullough, advertising and communications manager for Mazda Motors UK, has explained:

“It provides 30-something males with more ‘advertainment’ film content that embodies the essence of Mazda.”

File under: advertainment, mazda, online competition, viral marketing

Virgin Mobile likes to make it viral

on August 21, 2003 by Martina comments

Digital Media Communications has just released a new online buzz campaign called “Red Academy” for Virgin Mobile. The campaign features a digital film clip called ‘Friends’ that pokes fun at the Orange campaign by introducing viewers to the Virgin Mobile ‘Red Academy’ and its childlike Machiavellian character Damien who compels naive trainees to “forget phone functions and simply phone friends”. You can have a look at the Friends film on DMC’s Web site. As reported today in Mobile Youth newsletter, recently Virgin Mobile has announced that it has reached 3,000,000 customers, confirming its position as the fastest growing network ever seen in Britain.

File under: friends, viral campaign, virgin mobile

Heineken viral campaign

on August 20, 2003 by Martina comments

Create fake headlines on magazines like Maxim or Sporting News and then send them to friends. This is the idea of Heinken’s recent viral campaign lauched in the US. Have a look at it on its web site. Nice!

File under: heineken, viral campaign

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