During the Christmas season, apparel manufacturer Jockey has sponsored the advergame “Make-a-flake”, an interactive snowflake maker developed by Lookandfeel (have a look at their web site, the menu presentation is simply fantastic!). As Tessa Wegert writes on ClickZ, the advergame complemented an offline direct mailing campaign, driving visitors to a microsite. Thanks to the viral effect generated by the advergame Jockey’s microsite generated more than 1 million total visits. The campaign’s success can be explained in the branding effect generated by Make-a-flake through the positive and entertaining gaming experience an its association with Jockey’s name.
On Adrants, Steve Hall talks about the best viral clips of 2003. Mastercard, with the “Priceless” campaign has been the most rated clip.
More magazine has launched a viral campaign in the UK in which it offers readers the chance to download a desktop boyfriend. The only problem is that you have to dump him after two weeks… A short but intense relationship Have a look at the microsite and decide if it’s worth it…
This title stands out on the entry page of a microsite launched by Smirnoff to support a viral email campaign recently launched in the UK. On the microsite users can create their own movie trailers, engaging friends and making them laugh. A very nice and funny idea that will probably help Smirnoff collecting quite a few new email addresses to target next campaigns. PS: If you want to build your movie trailer too, you need to cheat the entry page, by saying that you live in England and, of course, you’re older than 18
The British Airways advergame, supporting the Rugby World Cup, I�ve talked about a couple of weeks ago is now online, and you can win plane tickets, as well as dvd players and photo cameras. Just go to http://www.britishairwaysbigkick.co.uk/ , choose your favourite rugby character and try to kick the ball between the two jets as many times as possible. It�s not very easy, I�ve tried a couple of times and, as the speaker said, I�ve been embarrassing myself and the public� Anyway I appreciate the viral idea behind the game, send the game to your friends and increase your score in the game� smart!
Pfizer is looking for new from agencies on below-the-line projects such as guerrilla and viral marketing for its Viagra brand. AdWeek reports today. It will be an interesting challenge, given the fact that the target segment of Viagra is usually not young and therefore not very accustom to viral marketing practices.
Revolution Magazine reports that Medusa has decided to go viral in order to promote the movie “Naked Weapon”. There’s a viral game on the microsite that supports ties into offline advertising and promotions.
Someone says it’s humorous, someone else claims it’s cruel and not funny at all. The online video ad developed by Ford to promote it’s new SportKa has raised a lot of noise. It was supposed to be a viral marketing effort, so maybe this is the perfect result Ford wanted to reach… You can see the ad online at: http://www.the-eviltwin.co.uk/ Or read more on Revolution Magazine and Ananova. Sorry guys but comments are now closed. The discussion was going in the wrong way.
Revolution Magazine reports of a new integrated marketing campaign (guerrilla style) launched by Asics to promote its 70s basketball shoe “Fabre”. The idea has been developed by the Dutch Agency BlueberryFrog and features the “Afro Octopus” Fastbreak Olly, as main character in an online slam dunk advergame. The best player will win a pair of the shoes… A “must” for a basketball fan (and player) like me
Mazda goes online with a brand new viral campaign to promote Mazda 6 range of cars. Brand Republic that Mazda has created two entertaining, web-exclusive film clips that can be download and send friends. There’s also a competition to win a golfing break at St Andrews. As Maria McCullough, advertising and communications manager for Mazda Motors UK, has explained:“It provides 30-something males with more ‘advertainment’ film content that embodies the essence of Mazda.”
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