Digital advertising and marketing: only the best ideas worldwide, since 2003

Asics: guerrilla marketing push

on September 29, 2003 by Martina Comments

Revolution Magazine reports of a new integrated marketing campaign (guerrilla style) launched by Asics to promote its 70s basketball shoe “Fabre”. The idea has been developed by the Dutch Agency BlueberryFrog and features the “Afro Octopus” Fastbreak Olly, as main character in an online slam dunk advergame. The best player will win a pair of the shoes… A “must” for a basketball fan (and player) like me

File under: advergame, asics, Fastbreak Olly, guerrilla marketing, viral marketing

Mazda: targeting thirtysomethings online

on September 24, 2003 by Martina Comments

Mazda goes online with a brand new viral campaign to promote Mazda 6 range of cars. Brand Republic that Mazda has created two entertaining, web-exclusive film clips that can be download and send friends. There’s also a competition to win a golfing break at St Andrews. As Maria McCullough, advertising and communications manager for Mazda Motors UK, has explained:

“It provides 30-something males with more ‘advertainment’ film content that embodies the essence of Mazda.”

File under: advertainment, mazda, online competition, viral marketing

Virgin Mobile likes to make it viral

on August 21, 2003 by Martina Comments

Digital Media Communications has just released a new online buzz campaign called “Red Academy” for Virgin Mobile. The campaign features a digital film clip called ‘Friends’ that pokes fun at the Orange campaign by introducing viewers to the Virgin Mobile ‘Red Academy’ and its childlike Machiavellian character Damien who compels naive trainees to “forget phone functions and simply phone friends”. You can have a look at the Friends film on DMC’s Web site. As reported today in Mobile Youth newsletter, recently Virgin Mobile has announced that it has reached 3,000,000 customers, confirming its position as the fastest growing network ever seen in Britain.

File under: friends, viral campaign, virgin mobile

Heineken viral campaign

on August 20, 2003 by Martina Comments

Create fake headlines on magazines like Maxim or Sporting News and then send them to friends. This is the idea of Heinken’s recent viral campaign lauched in the US. Have a look at it on its web site. Nice!

File under: heineken, viral campaign

Alternative marketing for the SHARK WEEK

on August 7, 2003 by Martina Comments

Buzz marketing agency Interference, Inc. is helping Discover Channel promoting the upcoming 16th edition of the SHARK WEEK. The campaign runs multi-channel and is presented on national print, television, online and billboards. You can find Discovery Channel press release and some “scary” images on PR News Wire.

File under: buzz, multi-channel campaign, viral marketing

New viral game: Operation Slaps

on July 25, 2003 by Martina Comments

Through Brand Republic I’ve found a new online game that wants to become a viral game… Operation Slaps. The idea is nice, but if you want to have fun you need to play against a friend, otherwise, if you play against the computer, the game becomes soon boring. The game has been created by NowWashYourHands, a UK company that has plenty of nice ideas.

File under: slaps, viral game

Viral marketing is dead…

on July 25, 2003 by adverblog Comments

Wendy M. Grossman, the author of Net.wars and online columist, has an interesting article today entitled: Viral marketing is dead: tell all your friends. She starts talking about a recent meeting run by IAB Uk, than she presents her opinions on online advertising and viral marketing. Even though I don’t agree with everything she says, I believe it’s nice to hear different points of view.

File under: IAB, online advertising effectiveness, viral marketing

Sony goes viral

on July 22, 2003 by adverblog Comments

In today’s Digital Bulletin you can learn more about Sony’s recent campaign aimed to raise awareness of portable devices such as MD and CD Walkman. The campaing with the brand message “You make it a Sony” will run online but also through music festivals and other music channels all across Europe. The viral buzz will be spread by Cake Group, which has a very original Web site I reccomend to visit (even though I’m not sure that I like it . Pay attention to the “hot cakes” part… it can make you sick…

File under: cake group, sony, viral campaign, viral marketing

Mobile marketing goes to Hollywood

on June 23, 2003 by adverblog Comments

Two upcoming summer releases, “The Hulk” and “Legally Blonde 2″ will be promoted also using wireless marketing. As IAR reports, both Universal Pictures and MGM have decided to start mobile campaigns with text-messaging sweepstakes and themed ringtones. Since “word-of-mouth” it’s a key issue in a movie promotion, the decision to start using cellular phones to get people talk about movies appears to be particularly interesting. In my opinion, the problem, again, might become the spam. Mobile phones (and mobile users) gotta be handled with care, privacy respect is not an option.

File under: mobile marketing, viral marketing, wireless advertising, word-of-mouth

Virgin Mobile: controversial viral campaign

on June 4, 2003 by Martina Comments

As Brand Republic reports today, Virgin Mobile has created a new controversial viral campaign that includes “mangina” scene that was deemed too saucy for television. However the campaign can be watched online following this link. I saw it and I believe it’s a quite strong ad, if they wanted people to talk about it, I’m sure they’re gonna reach the goal.

File under: viral marketing, virgin mobile

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