Digital advertising and marketing: only the best ideas worldwide, since 2003

Category Archives: Viral marketing

Almost famous :-)

on April 5, 2004 by Martina Comments

Brandchannel features Martina Zavagno, founder and editor of, talking about viral marketing: �An advertising concept, in order to work in a viral perspective, needs to add value to the user�s experience. This value can be explicated in something entertaining, in something educational or in something rewarding.� Check out the article “Are you sick of viral marketing?“. Thanks to Abe Sauer

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Drink Vodka and find your bride

on March 16, 2004 by Martina Comments

Revolver Communications and Skive Creative have developed an online viral campaign for Stolichnaya, a Vodka brand. Based on a microsite called “Stoli Brides“, which mimics the many Russian Bride online services visitors can engage in a simulated matchmaking to find the genuine Russian spouse. In the press release Martin Ballantine, Creative Director for Revolver says:

“The light-hearted and humorous creative is a perfect fit for the Stoli consumers and emphasises the Russian roots of the brand – continuing its cult status as the only authentic Russian vodka”

The campaign is aimed at men aged 25-34 yrs, and is being seeded as entertaining and fun content via Skive�s online influencer network. It will also be placed on sites such as Lycos, TTR2 and a network of other viral Blogs and portals, and distributed to a relevant portion of the Maxim email database.

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Play Export Extreme

on March 9, 2004 by Martina Comments

Panlogic has developed a brand awareness campaign for UK Trade & Investment to promote the support the government body can offer to businesses exporting and importing. As explained on Digital Bulletin the campaign features a viral game (Play Export Extreme), advertising and a contact centre which will use an integrated database to increase the effectiveness of offline efforts as well.

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Valentine’s Lovetattoo

on February 4, 2004 by Martina Comments

I’ve received my first Valentine’s card from “a secret blog reader” or, better, I should say from “a smart marketer” (with a viral attitude . There isn’t much romance in the card, but it’s certainly able to get a woman’s attention and, most of all, to kickstart a word of mouth effect. There is an (almost) naked butt with a tattoo saying “Panlogic loves Adverblog”. If you go to you can get yourself a Valentine’s butt too. The initiative is branded Last Minute, while the creative has been developed by Panlogic.

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Polaroid launches Valentine’s buzz

on February 4, 2004 by Martina Comments

Digital Media Communications (DMC) is today launching Polaroid�s first online buzz marketing campaign, featuring a photo-alphabet full of suggestive and risqu� �love letters� in support of a new Valentine�s Day marketing promotion created by Euro RSCG London. Mark Farris, Polaroid Group Marketing Manager, commented:

“Polaroid has a unique attraction for Valentine�s Day and the �love letters� campaign highlights this. The online buzz marketing campaign will be key to driving awareness of the site.”

To see the promotion in action click on, it’s a sexy idea

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Learn driving thanks to a viral push

on February 1, 2004 by Martina Comments

Living in the Italian online advertising “swamp”, I’m always amazed to hear about the impressive use of interactive media that takes place in the UK. For example, the British School of Motoring (BSM) has a launched an online direct marketing campaign to engage young individuals and offer them free or discounted driving lessons. The viral video email campaign developed by Randommedia targets 16 to 21 year-olds with humorous video footage of a learner driver sitting in a car with his father imitating his bad habits.

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MG Rover launches viral video

on January 23, 2004 by Martina Comments

Celebrity Emma B stars in a new viral video created by Digital Media Communications to promote MG Rover. The news is reported on Brand Republic while the video can be seen here. It’s funny.

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Play Pictionary online

on January 18, 2004 by Martina Comments

In December, Mattel has launched an online version of its Pictionary. Developed my the agency Flare, the advergame allowed people to make a drawing and then invite three friends to guess what it is. There was also a competition connected to the game, but I believe it’s too late to enter. The

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Make-A-Flake, make a viral campaign

on January 10, 2004 by Martina Comments

During the Christmas season, apparel manufacturer Jockey has sponsored the advergame “Make-a-flake”, an interactive snowflake maker developed by Lookandfeel (have a look at their web site, the menu presentation is simply fantastic!). As Tessa Wegert writes on ClickZ, the advergame complemented an offline direct mailing campaign, driving visitors to a microsite. Thanks to the viral effect generated by the advergame Jockey’s microsite generated more than 1 million total visits. The campaign’s success can be explained in the branding effect generated by Make-a-flake through the positive and entertaining gaming experience an its association with Jockey’s name.

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Best viral clips of 2003

on January 7, 2004 by Martina Comments

On Adrants, Steve Hall talks about the best viral clips of 2003. Mastercard, with the “Priceless” campaign has been the most rated clip.

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