Through Brand Republic I’ve found a new online game that wants to become a viral game… Operation Slaps. The idea is nice, but if you want to have fun you need to play against a friend, otherwise, if you play against the computer, the game becomes soon boring. The game has been created by NowWashYourHands, a UK company that has plenty of nice ideas.
Wendy M. Grossman, the author of Net.wars and online columist, has an interesting article today entitled: Viral marketing is dead: tell all your friends. She starts talking about a recent meeting run by IAB Uk, than she presents her opinions on online advertising and viral marketing. Even though I don’t agree with everything she says, I believe it’s nice to hear different points of view.
In today’s Digital Bulletin you can learn more about Sony’s recent campaign aimed to raise awareness of portable devices such as MD and CD Walkman. The campaing with the brand message “You make it a Sony” will run online but also through music festivals and other music channels all across Europe. The viral buzz will be spread by Cake Group, which has a very original Web site I reccomend to visit (even though I’m not sure that I like it . Pay attention to the “hot cakes” part… it can make you sick…
Two upcoming summer releases, “The Hulk” and “Legally Blonde 2″ will be promoted also using wireless marketing. As IAR reports, both Universal Pictures and MGM have decided to start mobile campaigns with text-messaging sweepstakes and themed ringtones. Since “word-of-mouth” it’s a key issue in a movie promotion, the decision to start using cellular phones to get people talk about movies appears to be particularly interesting. In my opinion, the problem, again, might become the spam. Mobile phones (and mobile users) gotta be handled with care, privacy respect is not an option.
As Brand Republic reports today, Virgin Mobile has created a new controversial viral campaign that includes “mangina” scene that was deemed too saucy for television. However the campaign can be watched online following this link. I saw it and I believe it’s a quite strong ad, if they wanted people to talk about it, I’m sure they’re gonna reach the goal.
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