Digital advertising and marketing: only the best ideas worldwide, since 2003

Mobile marketers, get ready!

on September 5, 2003 by Martina comments

CyberAtlas reports impressive data concerning mobile phones diffusion around the world. The worldwide mobile handset industry grew by 12 percent in 2Q03 over the same period last year, with Nokia continuing to lead the way. Furthermore Jupiter Research predicts the total Western Europe mobile market to reach 310 million subscribers in 2005, with Germany accounting for 63 million. Gulp! Mobile marketers, get ready!

File under: mobile market, mobile phones diffusion, subscribers

Book Virgin Atlantic with your phone

on September 4, 2003 by Martina comments

Customers can now book flights on Virgin Atlantic via their mobile. New Media Age reports, saying that user can browse the latest offers and then pick the one they prefer and collect the e-ticket at the airport. Interesting news, but it always sounds very strange to me when you don’t have a “paper” ticket in your hands before leaving to the airport… Am I too old for the wireless future?

File under: virgin atlantic, wireless booking

U.S. carriers hope to import text messaging

on June 29, 2003 by adverblog comments

Last year in Western Europe, SMS generated $15 billion in revenue. It’s not difficult to imagine that US carriers are trying to import the SMS fashion in North America as well. Peter Svensson reports on Mercury News about the American mobile market fears and hopes. It’s worked in Europe and Asia — why not here?

File under: mobile market, sms revenue

Charlie’s Angels mobile campaign

on June 26, 2003 by adverblog comments

MobileWay and Sony Pictures Mobile, have lauched: ‘Charlie�s Angels�: Full Throttle’. As explained in the press release, it consists of a premium mobile services package available to Charlie’s Angels fun in Australia, France, New Zealand, Italy, Spain and Singapore. The portfolio of services includes: polyphonic and monophonic ring tones including �Feel Good Time� by Pink; colour backgrounds with scenes from the film; MMS animations to forward onto friends; �Charlie�s Angels�: Road Cyclone,� a Java� game involving a motorbike chase against the evil Diva Indigo and her gang; as well as SMS trivia quizzes to win prizes or simply to test your calibre as an angel or your ability to charm one of the heroines. To learn more, you can also have a look at the official Website: Charlies Angel’s: Full Throttle.

File under: charlie's angels, mobile campaign, mobile marketing, ring tone, sms trivia

The ringtones business

on June 6, 2003 by Martina comments

IDC has release a Press Release that presents the results of a recent study on the US wireless market. Although the U.S. ringtone market is small in 2003, a combination of several key trends will drive the revenue opportunity for this market to more than $1 billion by 2007.

File under: IDC, ringtones, wireless news

Introducing wireless marketing

on June 4, 2003 by Martina comments

Len Ellis presents today on ClickZ an introduction to wireless marketing. Since mobile phones are getting popular and popular in the USA it’s time for the American marketer to start considering this powerful but tangled device. Wireless marketing can prove very effective both for declaring a brand victory or defeat. That’s why, as Ellis points out, every campaign needs to be guided by or collecting personal information face the same hurdles:

Permission: Consent to give personal information Privacy: Protection of personal information Relevance: Personalization and appropriateness Value: Receipt of some tangible benefit

File under: mobile marketing, sms marketing, wireless marketing

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