Coke just launched their ‘Small World Machines’ which are aimed at creating simple moments of happiness between two nations at odds – India and Pakistan. They bring a live touch screen experience to the normal vending machines, letting Indians and Pakistanis interact with and engage across country borders. Very touching indeed.

As you would expect, interacting with your counterpart from the other country resulted in a free can of Coke for both. Interestingly, the whole experience was teased in March, with a sort of Making Of:

Agency: Leo Burnett Sydney

Heineken is making the most of their UEFA CHampions League sponsorship with this ‘hidden camera’ film. Can you convince your girlfriend or wife that you absolutely, positively NEED those red plastic stadium seats in your home?

Fanta drink “Saving the Source” combines storytelling and gaming to create a long-form playable HTML5 graphic novel. Games and Easter eggs are woven into the game that can be played on any device. It’s kinda fun but heavy loading. Not sure I have the time for heavy loading sites that deliver such simple games and return. What do you think? Here is the link to the site

You might remember the viral hit with stock shots forming an animation called ‘From Love to Bingo’? Here is the follow up, called ’85 Seconds’ which tells the love story of a couple who meet as children, separate after graduation and after some time reunite as adults.

And in case you forgot the ‘Love to Bingo’ spot

And in case you remembered this little video we posted earlier in the year…also a love story of sorts.

Agency for first two videos: AlmapBBDO

Jane Fonda would be proud of these cats. Planks, abs crunches, leg lifts, you name it. Work it Kitty offers a full aerobics routine to get your cat back in shape. I’m not a cat lover, and this is probably the first Web video I’ve ever watched featuring cats doing silly things, but I must say it’s hilarious. 80s music and improbable vintage outfits are the perfect mix for this original idea to promote cat’s food brand Temptations Cat Treats. Make sure to check out the downloads sections as well, you can find quite a few goodies there, including a set of animated GIFs.

This being said, the campaign has been out there for a couple of weeks now (yep, ouch we are a bit late with this!) but the video has only half a million views. Unusual disappointing result given the viral potential of the content. I wonder if and how the slow intro to the video (38 seconds before the music video actually starts) is affecting its performance.

The agency DDB Chicago.

Ever wondered what message are you implicitly sending when you use Comic Sans as a font? To (inappropriately) quote McLuhan, I’d say the font is the message, and this series of videos for Uniball does an awesome job educating us on typefaces and messages tone of voice. Want to make sure your note comes out really meaningful and personal to the recipient? Write it by hand. Using a Uniball pen of course…

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pSgKeMDqbA

The agency is TBWA South Africa.

Speed dating is meant to be thrilling: mystery, curiosity, a touch of adrenaline. Well, Renault combined these three elements to create an unusual and quite extreme test-driving experience. Caroline is not just a girl looking to try out speed dating. She’s also a professional stunt driver, she drives a Renault Clio, and she has her very own idea of “speed” dating. The result is pretty amusing, and for sure the men who went for a drive with her will not forget her and, hopefully will also remember the car they were in.

The agency is Publicis, Brussels.

This is a super clever way to use the potential power of social media for something good. Something truly good. I hope the Natalia Project gains worldwide recognition and wins a Nobel Prize. The objective of the Natalia Project is to provide human rights defenders at risk with a personal assault alarm in the shape of a heavy-duty wristband.  It allows the bearer to send out a distress signal in case he or she gets into trouble. That signal triggers a series of events that all aim to alert key contacts and as many people as possible though Facebook and Twitter.

Because, as the Civil Rights Defenders organization puts it, if there’s one thing that regimes and dictatorship want to avoid it’s international attention. Just the fact that the whole world could potentially be aware of an attack instantly creates virtual protection around civil rights defenders at risk.

The Natalia Project is named after Russian human rights defender Natalia Estimerova who was abducted and murdered in 2009.  It actually started as a school project but is now in production with the first 10 Civil Rights Defenders having received their personal alarm.

Please support the Natalia Project: http://www.facebook.com/NataliaProject

Credits: Client: Civil Rights Defenders Agency: RBK Account Handler: Mathias Wikström Creative Director: Johan Pihl Project Management: Fredrik Linder Traffic: Annelie Andersson Art direction: Tobias Snäll, Anders Sjönvall & Mathias Høst Normark Associate creatives: Daniel Rørbæk & August Segerholm PR: Lewis PR Film production: Bsmart 3D: Real Eyes / Imsa CAD Sound: Flickorna Larsson

This Mother’s Day have you remembered a little thing you always wanted to tell your mum and never have? Telco Oi gave Brazilians the opportunity to call their mothers (for as long as they wanted) and deliver a little loving confession. They also made it a fun and emotional event, with a panel of mothers praising each of the participants.

Make sure to activate the captions within YouTube to fully understand the touching little stories.

Agency: NBS

With the beginning of the warm season in the Northern hemisphere, insects like mosquitoes and flies start to annoy everybody. Orphea4D Protection, a powerful insecticide spray for exteriors, wanted to demonstrate how to fight this annoyance outdoors. Their ideas was to transform a normal billboard into a huge insect trap.

Transparent glue was applied on a portion of the billboard surface in the shape of the jet spray and over time flies and mosquitoes got trapped on it, making the shape visible.

Nice use of the soundtrack in the case movie.

Agency: Publicis Italy