How can a small new business with zero brand presence on social media gain over 1.5 million impressions in one day? Well, looks like gambling is the answer… Pick five influential tweeters, put them around a poker table and broadcast the game on the Web, allowing their followers to help them playing their hands. The idea is damn smart, but I can’t help feeling disappointed the concept has nothing to do with the brand which, for your info, it’s a travel agency.

Young & Rubicam is the agency. Thanks Sebastián for sending this through.

Red Stripe’s “Make Art On The Street” released this animation of a special piece of street art. Scottish artist Spaceboy, helped by his graphic students from Edinburgh College of Art, animated his paste-ups on the shop shutters of Newhaven Harbour. It is a nice animation in itself, capturing and recording each frame of the paper installation. But what I really like about the film is that the interview with Spaceboy (talking in his heavy Scottish accent) is actually woven into the dubby Jamaican soundtrack. Ah sey one!

I think they could have done a bit more to connect this film to the rest of the campaign, to other videos and add e.g. the complete interview/voice over into the comment section. Go to their website to discover more arty, stripey things.

Agency: KK Outlet

In Singapore punctuality among young generations is not a very diffused virtue. To correct this bad habit and promote DHL’s ability to always deliver on time, Uni Lee a student at the LASALLE College of the Arts come up with the DHL Friend Express concept. Select friend, date and appointment time and send a DHL service to pick him/her up to be delivered perfectly on time to your date.

The concept is pretty fun, and I like that fact that it starts from a real local insight. I do miss the connection with the DHL brand and product a bit, as here the main target audience are everyday (young) consumers, while my feeling is that DHL might look more at the B2B market. Anyways the case study is presented in an awesome way, and it’s great to see that a student has received so much access to the brand and its assets.

Good tactical campaign from Ogilvy Brazil for Hellmann’s mayonaise.  A clever way to inspire new uses for Hellmann’s mayonaise above and beyond “the sandwich”.  What I like is that the brand goes beyond messaging and finds a nice way to bring value to the consumer.

Once Hellmann’s mayonaise was detected at checkout, some smart technology analysed the other ingredients purchased and dynamically printed a ready to use recipe at the end of the receipt.

Food delivery services used as an advertising media. At first, it doesn’t sound like a super innovative idea, but bear with me, because I’m not talking just about printing your promotional message on the cover of the pizza box. After the spectacular Alcatraz campaign in Spain, today we have another execution that uses food delivery to create an experience and not just deliver an advertising message. In order to make people understand how bad it feels to be hungry, the Food Bank Foundation in Paraguay made a deal with the two biggest pizzerias in Asunción: on a Friday night they were asked to deliver their pizza with significant delay. When the pizzas got delivered, complaining customers found this message in the box: when you’re hungry, you understand hunger. This pizza is free so you can contribute what you can to help the national food campaign.

The agency is TBWA/Oniria.

Not pure advertising but pure talent. This vid is a great compilation of style on a skate board. He really does not give a f*ck about who is around he just sees objects to skate across. Nice lookout on life and the chain-slides rock.

This post if for the fans of big productions, and I know we are quite a few out there. Directed by Daniel Kleinman, the man behind several title sequences in James Bond movies, the new Intel global campaign make “everything else seems old-fashioned”. A spaghetti western and a Crouching Tiger Hidden Dragon style TVC prove once again that Intel, despite behind a product behind a product, is a pretty cool brand who works hard to keep such coolness alive & kicky.

The agency is Venables Bell & Partners.

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Here is one for all the dads in the world. DDB London’s video pulls all the heart strings the father of a girl can possibly have. From the title you can guess how the story ends…

Agency: DDB UK

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We see a lot of brand content that promotes a product or shows the experience or lifestyle around using a product — but what I like here is that the brand content creates a new reason to use the product (in this case the Gothenburg tramway).

Forsman & Bodenfors turned the tramway service into a sightseeing service by launching a mobile app called “Tram Sightseeing” and for the price of a tram ticket you get a guided tour. You simply put your headphones on and listen to the app telling you about the sights as they pass outside the tram window. The sights are geotagged and thanks to the GPS in your phone, the app knows exactly where you are.

For their efforts they picked up a gold pencil at the One Show Awards.

Every advertiser’s dream – create a service that people actually want to use to in order to create their own content about your product and share it with all their friends.  The trick with this kind of approach is often brand relevance.  What I like about this launch campaign for “Just Dance 3″ is that the user generated content is so strongly linked to the product experience itself which is inherently social, (a little silly), but fun .

CP+B Gothenburg created a mobile app that proves that “anyone can dance”.  Users could record their friends doing stuff and the app syncs their movements to a choice of dance tracks from the video game resulting in a personalised clip that was ready to share.

It just picked up a gold pencil at the one show awards.