Adverblog

Interactive basketball on Youtube

Tue, 09 Feb 2010 14:11:59 +0000

It's a weird day today posting about campaigns from our competitors... Anyway, after Puma, check out what Adidas has done in basketball. An interactive video taking great advantage of Youtube's feature.

You can play with Dwight Howard slam dunks, make him fly higher or run faster or slower and therefore missing or completing the dunk. Quite nice also the possibility of changing the camera angle.

Football on Valetine's Day?

Tue, 09 Feb 2010 11:19:56 +0000

And if you want to go even more trash for Valetine's Day, try this website by Puma. What do you do when Valentine's Day falls on game day?

The English version is nice. The Italian one... not sure I want to receive a video that from my boyfriend... looks a bit too menacing...

A touch of romance

Tue, 09 Feb 2010 09:22:03 +0000

If you don't take Valentine's day too seriously, you might have fun with Romance Novel Yourself. Silly but quite viral online application that let you or your partner star on the cover of a romance novel.

Creative QR codes

Mon, 08 Feb 2010 21:27:01 +0000

I'm not a big fan of QR codes, but this idea is worth being shared because it's smart and buzzworthy, at least among us, creative geeks :-) See Frisk mints in action...

via

Agencies and the art of storytelling

Mon, 08 Feb 2010 13:36:24 +0000

Posting cool stuff on Adverblog is getting more and more difficult. I mean, I think the time of cool microsites is almost over. I was discussing the topic with some friends in Amsterdam the other day. To be successful and to be meaningful, you need to do more than a website. You need to connect it with the offline world, and surely you need to create a story worth being noticed and shared through social media. Paid media is no longer enough to drive traffic. And, in the same way a good/creative website doesn't make a campaign successful if you don't build an integrated action around it. So, getting back to the point, to become a cool campaign we can write about, you need to tell us a story that goes beyond sharing a link.

Wrangler Blue Bell, a delicious experience

Thu, 04 Feb 2010 17:34:20 +0000

Last weekend i received a link to this video, where somebody from supertalented KokoKaka showed how their new website for Wrangler was supposed to work, this was a hell of a teaser:

Then, the site came alive on Tuesday, and i must say that is one of the most delightful experiences i've seen lately. A simple idea with a beautiful execution, "delightful" is the word for me, as dressing/undressing the guy to the rhythm of the music is absolutely memorable.

Probably Martina has something to say related to the shopping experience (there is not) and there's no much more than that, but having the whole video or the song for download makes me say "yay!", it closes the whole experience and makes this jeans collection a one to remember for this year.

Ad Land

Tue, 02 Feb 2010 10:44:55 +0000

To launch the new identity of the Creative Circle awards in the UK, Mark Denton and the team at Coy! have produced this fantastic animated film referencing dozens of great ads from the last god knows how many years. Try and spot all of them, best score so far is 78...

Embrace Life

Fri, 29 Jan 2010 22:15:35 +0000

Absolutely moving, huge concept and simple yet brilliant making, this online ad to enforce the use of seat belt while driving is one of the most wonderful things i've seen in the latest times, brought in by Sussex Safer Roads Partnership. The happy consequences of using it, instead of the usual rawness showing what happens if you don't, made my day.

Aditionally, and not as a part of the campaign but because some users created it, a Facebook group gathers people for the cause, Embrace life, trying to get the most people involved trying to get the video on tv.

Paper, rock and scissors

Fri, 29 Jan 2010 18:15:51 +0000

Swedish magazine T-Post, distributed as a T-shirt (yes, check it out), has released an issue where the t-shirt itself becomes a "paper rock scissors" game to play against. A bit creepy, but also interesting as it keeps on unveiling new ways of interacting with physical products, as in the Adidas' sneakers augmented reality thing.

(via Tribal DDB Spain)

Andes Teletransporter

Fri, 29 Jan 2010 17:16:03 +0000

This is an hilarious and brilliant way to promote your beer in Argentina, by Del Campo, Nazca Saatchi and Saatchi for Andes. Any description i provide wouldn't be worthy of the campaign itself, so check this video out to see what is it about:

CCTV Ink animation

Fri, 29 Jan 2010 17:12:14 +0000

I can't help but loving this great ink animation done for CCTV (a chinese tv channel) by Troublemakers. Superb motion and art direction :)

(via Lunave Digital)

High end fashion loves (short) movies

Sun, 24 Jan 2010 21:56:28 +0000

It has become kind of trendy for the fashion industry to work with famous directors and movie makers to present the new collections. Prada and YSL are just the latest high end fashion brands that decided to go this way. It's a strategy I don't fully get as I miss a more integrated communication approach but I presume the "short movie" solution is paying back in terms of PR and possibly does a good job in filling the TV sets within the showrooms with content that goes beyond the usual catwalk.

Prada has worked with Chinese filmaker Yang Fudong to represent the new direction in its visual communication through a black & white journey in Shanghai during the 30s & 40s.

Text for Haiti

Sun, 24 Jan 2010 11:10:05 +0000

Very simple yet very strong ad to support donations via SMS for Haiti. The agency is N=5 Amsterdam.

The games we play

Sat, 23 Jan 2010 10:05:13 +0000

The Games We Play is a series of videos recently launched by Puma. It's an impressive job that combines playful live-action with a fully illustrated set. Puma's commitment in running, fitness, motorsports and golf is explored and visualized with a touch of colors and sense of humor.

I really look forward to see if there is going to be more around this campaign. Both the idea and the execution are so cool that I wonder how they are going to fully exploit such a creative boost.

Do you know the Quack?

Fri, 22 Jan 2010 09:30:59 +0000

Firstborn has recently launched a simple yet effective digital experience to explain common misconception about well-being and insurances in the US. It's nothing more, nothing less than a promo for an insurance company called Aflac, so it's good to see it's not the usual boring corporate website you would expect for such a client.

What I really like is the communication approach that starts with the "attract and engage" phase. If this first part proves effective, consumers will be more likely to stay on the website, listen to the additional facts or promotional info the brand wants to get through and possibly convert their attention into a quote request. It's as simple as that... but how often do we remember to follow this path when we plan a digital experience?