I can't decide whether it's a great viral or just a very silly idea by Perfect Fools and BBH London. What do you think? Maybe it's both...

I especially enjoyed the sound design and the interface, even I think it might result a bit confusing for the target audience of the car, who I believe might be not so Internet savy. But maybe it doesn't matter, the experience is impressive so casual clicks around will work as well.

Not sure if I like this idea, mainly because I don't feel it's in line with the Absolut brand. It's too artificial and it doesn't have the touch of class and beauty that Absolut usually has.

At first sight (and also at second sight), the website hasn't got anything special. The navigation interface, in particular, is a bit "disconnected" and could be very much improved. However I appreciated the enrichment of the interviews with simple yet nicely done animations that reinforce the story telling and help the viewer to keep paying attention to what the testimonials say.

I believe the agency behind all this is Wieden + Kennedy.

Through an interactive storytelling mechanism, visitors are asked to express their preferences and build up their ideal week-end, from Saturday to Sunday choosing from a range of different activities. At the end of the two days, they are presented with the Harley Davidson model that better fits their lifestyle and tastes.

Created by Born05, the website delivers a great experience, through an excellent sound design and an accurate art direction. The quiz presents you with five questions, if you get them right, you can win tickets for the Champions League final next May in Moscow.

So next time you feel like complaining because your client is not brave at all and just wants to have a "quiz", think again, remember of Destination Moscow and, as Elvis used to say, "do something worth remembering"!

Unfortunately, despite the promising premise, the site hasn't much to offer. It takes a long time to load and what you get is a slow motion/kind of enhanced version of the TV spot. I'm the first one who says that every campaign should have a digital part too, but in this case the result is disappointing and the Web part looks more like a waste than a good supportive idea.

Once again, given the language gap, I'm not able to tell you much about the campaign... As usual, it would be great if someone who speaks Japanese could leave a comment to explain what is going on. The whole thing looks quite weird and different, therefore it's very appealing for us curious interactive marketers.

I like the fact that this campaign doesn't present an ideal beauty, showing beautiful models and a sexy boy. Instead, you have puppets whose sex appeal is of course granted by the fragrance.

To find out more and get your ticket, this is the website to visit.

Created by BBH the site features the tagline "It's good to mix things up" and it's directly connected to a partnership Lynx has signed with MTV to give more visibility to the campaign and to the online competition that invites consumers to watch the Lynx "barman" mixing the fragrances, and then submit their own videos.

The Lynx Effect in this case is not as cool and innovative as we are used to. realize I'm not the target for Lynx' communication, but the site is nice to watch maybe once, when curiosity pushes you to explore it, but then the call to action for user generated content is not particularly compelling and it doesn't give you a reason to participate nor to spread the word. Too bad.