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Football on Valetine's Day?
And if you want to go even more trash for Valetine's Day, try this website by Puma. What do you do when Valentine's Day falls on game day? The English version is nice. The Italian one... not sure I want...
Posted in Adverblog on February 9, 2010 11:19 AM
Creative QR codes
I'm not a big fan of QR codes, but this idea is worth being shared because it's smart and buzzworthy, at least among us, creative geeks :-) See Frisk mints in action... via...
Posted in Adverblog on February 8, 2010 09:27 PM
Agencies and the art of storytelling
Posting cool stuff on Adverblog is getting more and more difficult. I mean, I think the time of cool microsites is almost over. I was discussing the topic with some friends in Amsterdam the other day. To be successful and...
Posted in Adverblog on February 8, 2010 01:36 PM
Wrangler Blue Bell, a delicious experience
Last weekend i received a link to this video, where somebody from supertalented KokoKaka showed how their new website for Wrangler was supposed to work, this was a hell of a teaser: Then, the site came alive on Tuesday, and...
Posted in Adverblog on February 4, 2010 05:34 PM
Ad Land
To launch the new identity of the Creative Circle awards in the UK, Mark Denton and the team at Coy! have produced this fantastic animated film referencing dozens of great ads from the last god knows how many years. Try...
Posted in Adverblog on February 2, 2010 10:44 AM
Embrace Life
Absolutely moving, huge concept and simple yet brilliant making, this online ad to enforce the use of seat belt while driving is one of the most wonderful things i've seen in the latest times, brought in by Sussex Safer Roads...
Posted in Adverblog on January 29, 2010 10:15 PM
Paper, rock and scissors
Swedish magazine T-Post, distributed as a T-shirt (yes, check it out), has released an issue where the t-shirt itself becomes a "paper rock scissors" game to play against. A bit creepy, but also interesting as it keeps on unveiling new...
Posted in Adverblog on January 29, 2010 06:15 PM
Andes Teletransporter
This is an hilarious and brilliant way to promote your beer in Argentina, by Del Campo, Nazca Saatchi and Saatchi for Andes. Any description i provide wouldn't be worthy of the campaign itself, so check this video out to see...
Posted in Adverblog on January 29, 2010 05:16 PM
CCTV Ink animation
I can't help but loving this great ink animation done for CCTV (a chinese tv channel) by Troublemakers. Superb motion and art direction :) (via Lunave Digital)...
Posted in Adverblog on January 29, 2010 05:12 PM
High end fashion loves (short) movies
It has become kind of trendy for the fashion industry to work with famous directors and movie makers to present the new collections. Prada and YSL are just the latest high end fashion brands that decided to go this way....
Posted in Adverblog on January 24, 2010 09:56 PM
Text for Haiti
Very simple yet very strong ad to support donations via SMS for Haiti. The agency is N=5 Amsterdam....
Posted in Adverblog on January 24, 2010 11:10 AM
The games we play
The Games We Play is a series of videos recently launched by Puma. It's an impressive job that combines playful live-action with a fully illustrated set. Puma's commitment in running, fitness, motorsports and golf is explored and visualized with a...
Posted in Adverblog on January 23, 2010 10:05 AM
Fashion for dogs and ecommerce dogs (owners)
From Japan another great example of digital communication and a clear demonstration that the online media and online commerce are (more than) ready to support any brand or product (if the communication is done in the right way). Today we...
Posted in Adverblog on January 20, 2010 10:59 PM
Agains AIDS, condom
"AIDES graffiti": great animation work against AIDS, promoting the use of condom. Maybe NSFW, but really cool, from TBWA Paris: (via Creativity)...
Posted in Adverblog on January 20, 2010 06:25 PM
Be Stupid
Looks like Diesel is back to the great stupid campaigns of its glorious past. Be Stupid is a smart concept that offers a wide range of possibilities to be further explored and exploded with wit and irony. The idea is...
Posted in Adverblog on January 20, 2010 08:15 AM
Techno football
Great job by my friends Enrico and Colin in the latest Nikefootball video featuring Wayne Rooney and Fernando Torres. Make sure to watch full screen to fully enjoy it!...
Posted in Adverblog on January 20, 2010 07:56 AM
Panasonic 8x Life
How hard is to engage people to create what is called "user generated content". So many try, only a few accomplish, as in this simple yet brilliant campaign coming from AKQA London for the launch of the new Panasonic...
Posted in Adverblog on January 20, 2010 12:29 AM
Osocio Awards
I've been very proud to be part of the jury to select the Osocio 2009 Awards. Marc and his team do a fantastic job in showcasing and promoting creativity for social campaigns. The Osocio's Best Campaign 2009 and Osocio's Special...
Posted in Adverblog on January 17, 2010 01:13 PM
Nike True City
Nike True City is a really cool iPhone app where you can find some info about different european cities, provided by some "Nike experts", but leaving it open for you to update the content with your own suggestions of...
Posted in Adverblog on January 14, 2010 10:48 PM
Hellicopter boyz
The Nikon Coolpix is a new digital camera that not only takes photos or video, but also can project images over a surface, a really geeky and cool feature presented in this cool (and geek as well) video from GT...
Posted in Adverblog on January 14, 2010 12:03 AM
Coke "Happiness Machine"
Good way to create some interest in a vending machine. Found it some kind of funny :)...
Posted in Adverblog on January 13, 2010 07:09 PM
RayBan again
For two years now, RayBan is looking for viral success with it's Never Hide Films. All of them weird, funny, bizar and/or shocking, and all low branded with just an integrated Never Hide note. Huge viral succes came for films...
Posted in Adverblog on January 13, 2010 08:33 AM
Lego Click and the Big Ideas
Lego just released this very nice short film, directed by brilliant Leigh Marling / Blue Source, called Cl!ck : The movie celebrates the Eureka moment, the generation of great ideas, what Lego calls a Click moment, and invites you to...
Posted in Adverblog on January 12, 2010 02:12 PM
Jordan, Mars is back!
To celebrate the relaunch of an iconic hybrid shoe like the Air Jordan Spiz'ike, Brand Jordan has launched an amusing minisite that connects a great campaign from the past to the new shoe hitting the shelves. As Nicekicks.com points out...
Posted in Adverblog on January 11, 2010 10:24 AM
Levi's DIY closet
To win the attention of the editor in chief of fashion magazines is getting more and more difficult, especially if you are not an high end fashion brand like Gucci or Dior. This said, I really like Levi's PR execution...
Posted in Adverblog on January 9, 2010 10:07 PM
Audi's suicide commercial
Exactly four years after the controversial but very viral VW suicide bomber, Audi walks the same tricky road. A funny but disturbing commercial shows a man trying to kill himself in an Audi A5 TDi. Audi will probably deny being...
Posted in Adverblog on January 7, 2010 08:54 PM
French art of loving
I don't know if that's the best possible ending for such expectation as it was created during 10 days, but it looks interesting to me the way that Aubade used to create some buzz for the launch of their new...
Posted in Adverblog on January 6, 2010 08:00 PM
Take it to the next level at Firstborn
I love Firstborn's work since the days of the first Yigal-Azrouel site. Yesterday, a friend of mine sent me this fantastic spoof of the Nike ad, where they're looking for interns: (thx David Vale!)...
Posted in Adverblog on January 6, 2010 07:38 PM
Your line of fans
This one is a one from us that we did last autumn for Rexona Teens, a deodorant for teenagers that, being always the same product, changes its tagline every year, "Dance and teens", "Love and teens" or, in this...
Posted in Adverblog on January 6, 2010 02:40 PM
Give it a ponder
More or less one month ago, LG has launched a website to teach consumers the importance of pondering before texting. Bullying and harassment on the mobile are problems communities can no longer afford to ignore, therefore I really like the...
Posted in Adverblog on January 6, 2010 01:55 PM
Tony Hawk and the skateboard controller
The new Tony Hawk videogame, "Tony Hawk Ride", comes with a new controller that allows even your dog skateboarding now: A great piece of work by Droga5, and a standing ovation to Tillman, the skateboarding bulldog (famous because of this)...
Posted in Adverblog on January 6, 2010 04:09 AM
Mistery of the tree
13 Rue del Percebe (13, Barnacle Street) (an example here) has been one of the most traditional examples of surreal humor in Spain for ages. Following that kind of humor, Orange Spain released an interesting project (done by Binaria)...
Posted in Adverblog on January 5, 2010 10:34 PM
The Playboy Interview: Marshall McLuhan
This morning i came upon (via @pedroramirez, digital director at Grey Mexico) a fantastic link, an old Marshall McLuhan's interview published at Playboy Magazine in 1969. With assertions such as "Effective study of the media deals not only with...
Posted in Adverblog on January 5, 2010 07:26 PM
Night lights
As in the fantastic Big Shadow project, another good example that "interactive" doesn't mean "in front of the computer": Night lights, by YesYesNo Looks like lots of fun and engage, more info and full credits and explanations here :) (via...
Posted in Adverblog on January 5, 2010 03:24 PM
Augmented reality sneakers
Probably, in my position, I shouldn't say that it sounds cool, but it actually does, so to stick to my editorial line, I have to post about it. In February Adidas will launch five sneakers that will activate a virtual...
Posted in Adverblog on December 28, 2009 09:55 PM
The Furnace Christmas Card
We decided that there is always one idiot who gets super smashed at the Christmas party... in our case it was JJ - one of our designers. It's all real booze the silly dude took for the team. Check it...
Posted in Adverblog on December 21, 2009 07:30 AM
Instant creative solutions for advertising
Jeff Anderson and Isaac Silvergate are the creative team behind the multi-awarded and acclaimed 'Great Schlep' campaign that played a part in getting Obama into office. They've won virtually every advertising award, including a Titanium Lion, D&AD Black Pencil, Grand...
Posted in Adverblog on November 26, 2009 06:13 AM
Tiempo 94: New Legends
Very glad to share with you our latest work for Nikefootball. The Legend of Paolo Maldini strikes back... The video has been created to support the launch of the limited edition boot Tiempo 94 which is an "upgrade" remake with...
Posted in Adverblog on November 25, 2009 04:26 PM
Herraiz Soto and Ommwriter, the text editor
I love the way Herraiz Soto & Co transforms every work into a dreamy and enjoyable experience, as they did, for instance, for Labuat or Camper earlier this year. Being copywriting one of their strongest virtues, now they're coming up...
Posted in Adverblog on November 23, 2009 02:22 AM
Sony: Singing in the car
From Japan a super crazy and super cool campaign by Sony to promote a new vehicle navigation system. The idea is very simple an it is inspired by something we (almost) all do in the car when we drive with...
Posted in Adverblog on November 21, 2009 10:15 PM
The sexy pilgrim
A few days before Thanksgiving Day Muscle Milk has launched a music video clip to promote its energy drink. Unexpected. Amusing. Potentially very viral....
Posted in Adverblog on November 20, 2009 11:14 PM
Esquire uses AR gimmick to generate buzz
This week you might have heard already of Esquire's Augmented Reality issue. The video below explains the action. Basically the print magazine gets interactive: when you point the QR code to your webcam a world of additional multimedia content is...
Posted in Adverblog on November 20, 2009 06:50 PM
Weetabix powers Google's librarian
Did you know that behind Google there is an old, fast and wise librarian? See it yourself at www.insideyoursearch.com. Of course she's fast and effective because she eats Weetabix... I can't help having contrasting feelings about this campaign. At first...
Posted in Adverblog on November 19, 2009 09:15 PM
Adidas storytelling for a jersey
Since I work for Nike, I'm surely not in the best position to judge Adidas work but, as you know, my editorial line focuses on showcasing great digital creativity in a objective way with a personal touch. Nike and Adidas...
Posted in Adverblog on November 18, 2009 10:19 PM
Converse: buy, make play
Converse has recently launched a new brand website with ecommerce fully "embedded" in the experience. Navigation it's pretty straightforward: buy, make or play. The first option is to buy in-line product, the second is to customise your shoes and the...
Posted in Adverblog on November 18, 2009 09:30 PM
Toshiba Space Chair
Toshiba sent a biodegradable Space Chair up 98,268 feet using balloons and 4 GPS systems. It was filmed using Toshiba IK-HR1S cameras. I love the very end of the clip - freaked me out :)...
Posted in Adverblog on November 17, 2009 01:32 AM
Hit the bitch
Sorry for the strong language, but this is the title of a new social campaign from Denmark. The campaign is literally in your face as you have to punch the featured girl to get the message. Most disturbing is that...
Posted in Adverblog on November 16, 2009 07:46 PM
Samsung Mobile Explorers
In this viral-intended videos for Samsung... ... she CAN spin: and he CAN really hit the ball: (thx Pit!)...
Posted in Adverblog on November 9, 2009 08:59 PM
Jordan M6 video experience
I love the multimedia journey that my colleagues and Nike/Jordan created for the launch of the M6 model. I like it because it has a rather fresh approach with video product storytelling divided in small but effective pills. It's a...
Posted in Adverblog on November 5, 2009 10:13 PM
KRINK MINI
MINI claims to have a lot in common with street art. Both urban phenomenons, both part of metropolitan streets. That's why they teamed up with Craig 'KR' Costello. Craig created the KRINK brand, which stands for highest Quality markers and...
Posted in Adverblog on November 5, 2009 08:41 AM
Trivial Pursuit battle of the sexes
The touch of sense of humour you won't expect from such a traditional game like Trivial Pursuit: to promote the latest version of the game they launched an online challenge that cashes on a neverending rivalry. Can women prove they...
Posted in Adverblog on November 4, 2009 08:55 PM
Dunlop Volley
Old school x 10. I loved my Dunlop Volley's when I was 7. They are back... Campaign for Dunlop Volley - it's a shoe. Crazy campaign and worth a look....
Posted in Adverblog on November 4, 2009 11:13 AM
The answer is on Facebook, Mr Watson
The latest advergame that plays with your Facebook profile has been launched today to promote the upcoming movie Sherlock. Start here, "hire" a Facebook friend to help you out as Watson and start playing. I've just completed the registration and...
Posted in Adverblog on November 2, 2009 10:35 PM
The Big Warm Up
A lot inspirational digital project that promote social causes or educational content lately. My latest discovery (thanks to Osocio) comes again from the US and talks about the support we can give to homeless people in Boston. It's called the...
Posted in Adverblog on November 2, 2009 10:14 PM
Kitesurfing: emotions needed
Kiteboarding brand F.One has recently launched a new website to promote its Bandit kites. The site takes the users throughout the exploration of a virtual city where different shops offer different kind of information: the cinema shows a short movie...
Posted in Adverblog on November 2, 2009 07:39 PM
Cadbury one for you and one for me
Very often when we think about winning a (big) money prize we speak loud and declare that, if that would happen, we would give quite some money to a charity organization. In Canada Cadbury has decided to give us the...
Posted in Adverblog on November 2, 2009 12:41 PM
BK Dollar Menu Banner
No printing is necessary to activate Burger King's new augmented reality banner showcasing the fast food giant's Value menu. Viewers can hold up any old dollar bill to their web ams and get a taste of what the greenback can...
Posted in Adverblog on October 29, 2009 11:45 PM
The Human Race Day
October 24, the day the world runs in the second edition of the Nike+ Human Race. In Argentina, you can follow the race live thanks to an innovative idea that transforms selected runners' comments into text messages which get automatically...
Posted in Adverblog on October 24, 2009 06:55 PM
Vodafone Symphonia
Vodafone New Zealand just released a great follow up on the successful AKQA Christmas wish. In stead of microwaves, they used 1000 cellphones to play Tchaikovsky's 1812 overture. It took 53 different ringtone alerts to recreate the famous classical piece....
Posted in Adverblog on October 24, 2009 01:21 PM
I killed a friend
13eme rue is a French Tv channel specialized in thriller, action and supense. They just launched a provocative site which, for information and warning, is rated 16+. You start by hiring a professional killer (I suggest Monika or Oliver...) to...
Posted in Adverblog on October 22, 2009 06:00 PM
Martini Moments
Martini Netherlands released this entertaining film, featuring some pretty people having their 'Martini Moments'. Interesting is the fact that it is a web only film, which is still pretty unique in Holland. When distributed right, such film can set the...
Posted in Adverblog on October 22, 2009 08:56 AM
The YSL manifesto
I'm a big fa of Yves Saint Laurent so I definitely have to post about the manifesto they have recently launched. It's an online video experience, pretty rock and unexpected I would say that take us through the shooting of...
Posted in Adverblog on October 19, 2009 10:36 PM
Less garbage please
The title of this post could apply to a lot of situations. But this time we stick to the easiest link: garbage we produce in our daily life as consumers. Let's face it, it's a lot. It's a monster quantity,...
Posted in Adverblog on October 18, 2009 03:42 PM
On the (Google) Streets of London with The Editors
There's a lot of buzz today around the Editors smart use of Google Street Views to promote their new album In This Light And On This Evening. The whole thing is pretty simple: on their official website you can explore...
Posted in Adverblog on October 16, 2009 12:36 PM
Hand from above
Isn't it lovely or what?...
Posted in Adverblog on October 15, 2009 12:15 AM
Online media: think rich!
Tagging it #interactivemonday, Kubus shared a very nice online media campaign from France to promote a new crime TV series called Braquo. Two special execution, one on Youtube, and one on MSN homepage that prove really impactful. I know this...
Posted in Adverblog on October 13, 2009 10:12 PM
Birds vs Humans Pt 2
Pt 2 of Birds Vs Humans this afternoon. I was delivered a locked wooden box which had a tag on the front that asked me to revisit the website. Once I did that I was given a code to unlock...
Posted in Adverblog on October 12, 2009 05:20 AM
The Shisheido Manga
In Japan, Shisheido has launched a website featuring an interactive manga to connect with its young consumers. It's a kind of a weird experience for a Western European consumer as I am, but it's pretty interesting to see how beauty...
Posted in Adverblog on October 11, 2009 09:15 PM
Shocking Barack
Remember when automotive CEOs went to Washington DC asking for loans? This website called "Shocking Barack" from Brammo powercycles seeks to redo the same route but instead of asking for aid, they will try to show President Obama a...
Posted in Adverblog on October 11, 2009 09:06 PM
Put on a panto and become a star
Robinsons Drinks is one of the most famous juice brands in the UK, and now they're looking for a star making auditions all over the place. This website, "Put on a panto", is a fantastic place to start your...
Posted in Adverblog on October 11, 2009 09:00 PM
Shampoo for a good date
Luli Fernandez is one of the most beautiful stars in argentinean television and now she's also starring on this website called "Sin pelo no es lo mismo" ("without hair it isn't the same) done by BBDO Argentina for Head...
Posted in Adverblog on October 11, 2009 08:29 PM
Battle for Milkquarious
Probably you remember this fantastic work that was released almost a year ago for the new Mario game for Nintendo Wii. One of the most interesting things about it (beyond its quality) consists on the category schizophrenia under which this...
Posted in Adverblog on October 11, 2009 07:06 PM
2010 Andy Awards: Elect the Jury
JWT's Ty Montague and Big Spaceship's Michael Lebowitz are co-chairing 2010 Andy Awards, and with those two places taken, the rest of them are going to be chosen by public ballot. Go visit the site and vote for 5...
Posted in Adverblog on October 6, 2009 07:57 PM
Rolighetsteorin: Volkswagen and the happy people
In the first years of this decade, DoubleYou released an interesting project for Audi in Spain called Attitudes, Audi's commitment to protect the environment and enforcing road safety education in schools, so that's the context in which i can...
Posted in Adverblog on October 6, 2009 05:07 PM
Bravo Gustavo: Play Music Director
The exceptional Gustavo Dudamel has been appointed as new Music Director at LA Philarmonic Orchestra, and what a better thing to do than making people available the passion of conducting an orchestra in a Guitar Hero style. That is...
Posted in Adverblog on October 5, 2009 11:36 PM
Pupils, let's study maths
In the UK the government has launched an online campaign to encourage more children to study maths and science. It's a smart educational project, with a rare and strong practical focus. The website shows a series of cool aspirational jobs...
Posted in Adverblog on October 2, 2009 09:45 PM
Vote Earth
The team at Holler Sydney have created an iPhone app that is basic (as far as apps go) but huge as far as the environment goes. Just download it and do it... type Vote Earth into iTunes. It's free!!...
Posted in Adverblog on October 1, 2009 12:50 PM
Expense It
Steak restaurant Maloney & Porcelli aren't the cheapest restaurant in New York. They have come up with this fun and useful tool to get your bill past your expenses department at work. You simply enter the amount of your bill...
Posted in Adverblog on October 1, 2009 05:52 AM
Fifa 10 and the smart media partnership
Via @inakiescudero I discovered a very smart online promotion EA is currently running in Spain to drive awareness around the upcoming release of FIFA 10. Since the beginning of September (when the demo of the game has been released) on...
Posted in Adverblog on September 27, 2009 08:43 AM
5 Seeds
I just came across this cool new campaign for a new apple cider in Australia. To celebrate the release of Tooheys Extra Dry 5 Seeds, Holler Sydney have developed a teaser campaign, hiding giant apples all over Sydney for the...
Posted in Adverblog on September 27, 2009 04:19 AM
Social campaigns and the destination Web
The regional government of Catalunya (Spain) has launched a good initiative to explain citizens how small gestures make the difference in saving energy, protecting the environment, saving lives or simply building a nicer place to live etc... Using animated cartoons,...
Posted in Adverblog on September 26, 2009 07:48 PM
Paul Smith and Evian more than a bottle
Looks like some brands in fashion and luxury are eventually getting the new marketing model right. Some time ago we saw the simple and beautiful Louis Vuitton book trailer. Now it's the time of Paul Smith designing a bottle for...
Posted in Adverblog on September 26, 2009 12:42 PM
All to be safe
Very nice piece of work coming from Italy (weird but true). I'm very glad to share this video created to promote the Baseball World Cup finals currently taking place in Nettuno/Anzio. Anzio is a beach close to Rome where in...
Posted in Adverblog on September 26, 2009 11:35 AM
Matt Damon freaks out at Adrian Grenier
It's just funny!!...
Posted in Adverblog on September 26, 2009 04:56 AM
Kill the CPM?
Maybe more for the media guys, but it's countless times that i have had some discussions with the media agencies that work for some of our clients over the way a campaign of ours is published. Today, while reading...
Posted in Adverblog on September 25, 2009 10:20 PM
Sleepless at Playground
"Sleepless at Playground", a little taste of a Survivor contest for the hiking brand Playground, by Akestam Holst: (via AltNyttErFarlig)...
Posted in Adverblog on September 24, 2009 10:09 PM
Quique the head
Enrique (Henry), also called Quique the head, was born a head and in Argentina, now he's looking for a body in this clever campaign made by Shackleton, are you the donator he's looking for? This video tells his story...
Posted in Adverblog on September 23, 2009 11:34 PM
Sushipedia
Love sushi? then check this iPhone app called Sushipedia, developed by Tokiolabs, the pixel version of every roll i've ever eaten is fantastic :) (via Tony Novak)...
Posted in Adverblog on September 23, 2009 11:13 PM
Dixio real-time definitions
As i'm from Spain and i live in Mexico, i spend some time every day reading the online press from my country, trying to be aware of how the things are going and so on. One of the many...
Posted in Adverblog on September 23, 2009 08:47 PM
Die Fail Whale
If you're a Twitter user you're probably familiar with the fail whale that appears every time the site is down whatever the reason is. Here's an idea, that this simple shooting game, "Die Fail Whale", had been released by...
Posted in Adverblog on September 23, 2009 08:33 PM
NYC's Menu Labeling Law
NYC law requires restaurants with over 10 locations to label their menus with calorie totals. But, do you think you can estimate the right amount of calories in these places? Calorie Confusion is an interesting app done by Matt...
Posted in Adverblog on September 22, 2009 10:14 PM
Cadbury and Zingolo
Zingolo is the first single from Glass and a Half Full Records, for Cadbury, whose profits selling this song will go to Charity 'CARE'....
Posted in Adverblog on September 22, 2009 08:52 PM
Asylum 626
A year after the Hotel 626, Goodby and B-Reel team up again taking you to a scary asylum called Asylum626. With a similar quality of production but much less playable than the year before, it's more of a visual experience...
Posted in Adverblog on September 22, 2009 08:04 PM
Castrol and the right oil for your car
In London, Castrol has raised this interesting issue, providing some info to drivers while they're passing by some billboards with cameras that read vehicles' registration number. (via Adrants, thx Arturo!)...
Posted in Adverblog on September 21, 2009 05:55 PM
HBO Imagine
Two years after the superb HBO Voyeur campaign, HBO is coming up with a new and interesting narrative experiment called "HBO Imagine", where you can see some stories told from 4 different angles each, so you can see the...
Posted in Adverblog on September 21, 2009 05:17 PM
Lynx Party Across The Internet
Lynx in Australia has launched a new OTP/microsite that takes the user through a series of websites (although it's really just one faux site) that links in to the next site and so on... It's been very well produced and...
Posted in Adverblog on September 21, 2009 08:29 AM
It's #interactivemonday
Help the digital creative community starting the week with a boost of inspiration. Every Monday share the best piece of digital creativity you've seen the week before. Tweet #interactivemonday, the project URL and the agency name. And please, no self...
Posted in Adverblog on September 21, 2009 07:29 AM
H&M Fashion Studio
H&M is online with a new website to launch its Fall/Winter collection. Once again they do simple neat things that work very well to present a wide range of items while keeping the experience at least a bit inspirational. The...
Posted in Adverblog on September 20, 2009 09:03 PM
Nike Sportswear AW77 (France)
Today Nike Sportswear is releasing two new videos -Adverblog readers are the first to discover- to promote its Hoodie AW77, a sweatshirt. Each one presents the success story of a French athlete in a non traditional way. I accept I...
Posted in Adverblog on September 17, 2009 10:44 PM
Did you know 4.0
These "Did you know" videos are becoming kind of a tradition every year. Even if not about advertising, they are pretty interesting because they show some curious numbers about the changing media landscape in these days:...
Posted in Adverblog on September 17, 2009 02:45 PM
Upgrade a stranger
Vodafone just released a short but interesting online campaign in The Netherlands, called Upgrade a Stranger. Random people on the street are filmed (in pairs), and streamed live to the campaign website. Visitor of that site have 2 minutes two...
Posted in Adverblog on September 17, 2009 11:39 AM
Monopoly City Streets
Have a new version of your most famous table game and want to advertise it online? Make it playable online then, using Google Maps....
Posted in Adverblog on September 15, 2009 06:59 PM
The Index - Puma
Maybe you remember a site called "Sexy politics", a series of quizzes where earning points served for a stripper to do her virtual dance, and this project from Puma reminded me of that, but with an interesting twist, cheering people...
Posted in Adverblog on September 15, 2009 05:56 PM
Where's Dexter ?
Season 4 premiere of Dexter airs on September 27 on Showtime, and one of the ways for the American pay tv channel to announce it is quite fun and simple. Remember when you were playing "where is waldo?" ... That...
Posted in Adverblog on September 15, 2009 04:20 PM
MINI USA iPhone App
Pretty useful, just in case you're stuck in the road with your Mini car, great added value to the user experience:...
Posted in Adverblog on September 15, 2009 03:34 PM
Oops T-Mobile did it again
Remember the T-Mobile dance at Liverpool Street Station for their Life's for Sharing campaign ? Then there was the Trafalgare square karaoke, where they made 13 500 people sing Hey Jude. Well, it looks like the telecommunications brand is getting...
Posted in Adverblog on September 15, 2009 02:53 PM
Wicked Energy
From Australia, Wicked Energy is an energy drink whose bottle has been illustrated (don't know if just for this campaign) by different tattoo-related artists. Quite straight and simple, the site also includes beautiful downloads and even a game, so...
Posted in Adverblog on September 15, 2009 02:30 PM
The world's hardest job
Very nice job by my Nikefootball colleagues in Brazil to celebrate Luis Fabiano and the Brazilian team who qualified for the World Cup next June in South Africa. The video is part of the Make the Difference campaign launched worldwide...
Posted in Adverblog on September 11, 2009 08:59 PM
Antwerp Central in pixel art
The Central Station of Antwerp is at least a 100 years old and recently rebuild. To give the (online) world a peak of the results, Famous Brussels put the whole station in pixel art. You can now take a virtual...
Posted in Adverblog on September 10, 2009 01:00 PM
A brief letter: happiness is just one smile away
Dear brands: do something like this Then add your logo at the end or just in a corner, tiny size, i don't care, you already got me. Let me embed and send it to my friends and i'll make you...
Posted in Adverblog on September 10, 2009 06:06 AM
Audi: Electricity untamed
Some videos like this one appeared last week: (you can check the Youtube channel to see more of this)...
Posted in Adverblog on September 9, 2009 11:50 PM
Google Japan - Street View car
Cute video from Google Japan explaining how Google Street View cars work: (via Boing Boing)...
Posted in Adverblog on September 9, 2009 11:25 PM
Mercedes Benz "Let's talk" banners
In Australia, with the launch of the new Mercedes Benz E-class, something had to be done for the car dealers to get rid (in less than 60 days) of the still available 2421 cars in stock, and that is...
Posted in Adverblog on September 9, 2009 10:11 PM
Twilight Football
Have you heard about portuguese forcados? This Dare's video for Sony Twilight Football is as if they were playing football also: (thx Flo!)...
Posted in Adverblog on September 7, 2009 11:36 PM
When online is so important even if it's not that important
These days i'm judging LIA Awards and it's interesting that more and more often you can find a lot of digital entries submitted not as separate elements of the campaign (microsite, banners or whatever) but what is submitted is the...
Posted in Adverblog on September 7, 2009 09:01 PM
Blur the game and the Youtube mashups
A year ago, Weezer released a video for one of their singles paying homage to many different Youtube memes. That concept of mashing up different memes was what i was reminded with when i saw this video The Viral Factory...
Posted in Adverblog on September 7, 2009 08:18 PM
Need for Speed: Think fast, drive faster
After the Halo 3 one, another game with an energized teaser trailer, the new version of one of the most popular car racing games ever: Need for Speed. The formula, quite simple again, once you upload your picture (or...
Posted in Adverblog on September 7, 2009 06:54 PM
Mentos: the kiss kamasutra
In Brazil, Mentos has recently launched a retro style viral campaign to promote its Power Kiss candies. A teaser video posted on Youtube promotes a series of lessons to be learned following the "Kamasutra do Beijo" (kiss Kamasutra) instructions....
Posted in Adverblog on September 7, 2009 05:43 AM
Axe in the Dark
In Japan Axe is back with a new weird but cool campaign. Axe in the Dark is an amusing advergame inspired to horror movies full of monsters and with one hero who will (or could) rescue the girl. Everything takes...
Posted in Adverblog on September 6, 2009 09:13 PM
Amstel Teamlink: Football 2.0
Dutch beer brand Amstel just released an interesting brand utility, named Teamlink. It's an application designed for (Dutch) amateur football players, in support of their team and weekly matches. It features official local competition details as fixtures, tables and results,...
Posted in Adverblog on September 6, 2009 12:00 PM
Halo 3 "We Are ODST"
I love Halo 3 ads, it amazes me how they advertise a game in a film style and using the top places for gamers (like IGN.com on the net or at Xbox Live from the console itself), even better than...
Posted in Adverblog on September 5, 2009 10:54 PM
Big ideas begin on paper
A lovely work from Mexico. It's a paper world. Cru de Ladies and BBDO Mexico created this video in just two weeks to promote notebook brand Scribe. Big ideas begin on paper. Big ideas are damn simple. via Fubiz...
Posted in Adverblog on September 3, 2009 09:22 PM
WWF 9/11 commercial
There is a lot of controversy going on about the supposed ad from DDB Brazil for WWF, about the 9/11 and tsunami disasters. So far, it was only a print ad. But now a full commercial pops up, which doesn't...
Posted in Adverblog on September 3, 2009 08:16 AM
Saab: change perspective
In Sweden, Lowe Brindfors has launched a new brand campaign for Saab featuring a TV spot and a website that want to remember consumers how cool and fascinating the brand is. The starting point maybe is a bit ambitious, but...
Posted in Adverblog on September 1, 2009 07:13 AM
Placebo and the music videos industry
Being a band, there was a time when you needed MTV for broadcasting your music videos, because MTV was the place where everybody went to see videos. But a couple of years ago, a lot of bands started a...
Posted in Adverblog on August 31, 2009 10:19 PM
The profiler
Famous Brussels just created The Profiler, a Facebook based campaign for Belgacom. You can browse through papervision style visuals, typical for you or your friends since they are based on profile keywords. Love the idea and execution, but the results...
Posted in Adverblog on August 27, 2009 01:44 PM
J20 Mixed Up Session
This version of Soft Cell's "Tainted Love" is one of the weirdest (yet funny) things i've seen ever: trying to get some buzz for J2O (a fruit drink) and under the "it's better to mix things up" tagline, you can...
Posted in Adverblog on August 25, 2009 03:41 PM
The Killers and MTV EXIT
I'm not a big fan of MTV (also known as the tv channel where you could find music videos once) in the latest times. but this initiative called EXIT (End Exploitation and Trafficking) seems pretty interesting, using reknowned bands to...
Posted in Adverblog on August 25, 2009 03:23 PM
SAS Globe of (Facebook) Fortune
Viral marketing has new face. Now it's all about playing "with" your friends, and by "with" I mean "using" your friends to win something. The latest example comes from Northern Europe where the airline SAS has launched an online competition...
Posted in Adverblog on August 25, 2009 06:40 AM
The History of Sharing the Passion
Panasonic isn't the kind of brand I usually like. I mean I find it rather old and not so cool, but this time they managed to surprise me with a nice digital project, probably a bit nostalgic (like the brand...
Posted in Adverblog on August 24, 2009 09:43 PM
American Apparel: ecommerce meets Youtube
American Apparel has launched "Le Sac Dress". A drape dress with long, versatile straps you can wear in twelve different ways. Yep, it sounds a bit complicated, but don't worry, it comes with twelve videos posted on Youtube that teach...
Posted in Adverblog on August 23, 2009 08:39 PM
PlayStation, PlayFace
In Japan, Sony has recently launched an amusing project to drive attention around the upcoming release of the new PS3. How does you face look like while you play videogames? Have you got the best "game face"? You can start...
Posted in Adverblog on August 23, 2009 01:05 PM
Put Pocketing in the streets of London
I really like this simple and kind of viral idea by British carrier TalkTalk to promote its reduced phone rates. Other carriers make you pay more and therefore "pick" money out of your pockets. TalkTalk make you pay less for...
Posted in Adverblog on August 21, 2009 08:01 AM
The green viral
In Germany Deutsche Bahn (German railway company) some time ago has released a beautiful educational video that explains the benefits of an environmentally conscious behaviour. Or course the video suggests that travelling by train produces less CO2 than travelling by...
Posted in Adverblog on August 19, 2009 08:56 PM
IKEA, living in a box
Students and IKEA fans in general, will love this interactive website that offers a dorm room planner. Space Maker is (another) smart idea by the Swedish furniture brand that allows students (but not only) to understand how to exploit at...
Posted in Adverblog on August 18, 2009 07:00 AM
Advertising TV Show :30 Seconds
Here is another one about to launch in Australia called :30 Seconds. And all the vox pops of the characters are here....
Posted in Adverblog on August 15, 2009 09:05 AM
"Lemonade" movie, another movie about advertising industry
Looks like it's time for movies about advertising. After "Art & Copy" now here it comes "Lemonade" movie, a film about some advertising people losing their jobs in this global recession and how they've redirected their lives. As for the...
Posted in Adverblog on August 15, 2009 06:17 AM
MSI X-Slim Series
This video has been circulating the whole week, aparently the new MSI X-Slim Series laptop is so thin that... Maybe gross or maybe dumb, but shows really well the main attribute of that product in an undoubtely viral way :)...
Posted in Adverblog on August 14, 2009 08:14 PM
Megawoosh, the biggest waterslide in the world
"Mach es machbar" is the name of the website done to advertise Microsoft project management tools in Germany ("Mach es machbar" means "make it feasible"). And as to prove it elbkind released this video in which Bruno Kammerl, an austrian...
Posted in Adverblog on August 14, 2009 06:23 PM
Vimto's "High dive"
I laughed out loud when these suicidal fruits smashed against the floor to finish their jump in one of the levels of this "advergame" called "High dive" done for Vimto. It could probably be better art directed but i...
Posted in Adverblog on August 14, 2009 06:09 PM
Book trailer the Louis Vuitton way
On September 21st Louis Vuitton will publish a book on Art and Creation. It will cover fashion, art an architecture (and it is already in my shopping cart). Given the kind of readers this book wants to appeal, what is...
Posted in Adverblog on August 12, 2009 10:01 PM
V Australia invites Americans to tweet downunder
Following on from the recent success of its 4320LA.com twitter campaign, V Australia, via agency Droga5, Sydney is now throwing down the challenge to America for three of their countrymen or women to fly down-under and experience the best Sydney...
Posted in Adverblog on August 12, 2009 01:36 AM
Red Bull soap boxes Vs Rexona trolleys
Guess what ... Some other racing games ! But this time you don't drive usual cars. In the Red Bull one, you drive a soap box. This site is pretty nice and the 3D environment is very well produced. The...
Posted in Adverblog on August 11, 2009 06:00 PM
Johnnie Walker: the man who walked around the world
What's better than a scottish to tell the story of an scottish whiskey, 6 and a half minutes of Robert Carlyle and the story of Johnnie Walker, brilliant (by BBH London)...
Posted in Adverblog on August 11, 2009 05:04 PM
Ford Mustang 2010
When something is as desirable as muscle cars (for many people) it's a good move on the side of the brand building a community around that thing that everybody wants, and that's exactly what Firstborn has done for the...
Posted in Adverblog on August 11, 2009 04:05 PM
Volkswage EOS: The Open Cage
I'm always amazed of the quality and consistency of brazilian Almap BBDO's work. Their latest one is this interactive film to advertise the new Volkswagen EOS. The story is about "a car, a destination and some other little things in...
Posted in Adverblog on August 11, 2009 02:33 PM
User generated content that reaches people
A couple of interesting examples of user generated content that really touched me last week. The first one, probably you've seen this before, one of the best wedding entrances ever: The funny thing about that is that the sales of...
Posted in Adverblog on August 11, 2009 01:54 PM
The Honda Eco (and cheesy) Grand Prix
At first sight you would say it is just another racing game. Make sure not to skip the intro, and you will change your mind. Honda Formula E is an advergame launched in Japan to teach people how to drive...
Posted in Adverblog on August 10, 2009 08:50 PM
Nike Football: Fernando Torres' GPS
(via v.falcon)...
Posted in Adverblog on August 10, 2009 02:59 PM
CP+B's interns rap
Crispin Porter + Boguksy's 38 summer interns distill the humbling, often humiliating experience down to a tidy four minutes in this rap video. via AdFreak....
Posted in Adverblog on August 5, 2009 12:43 AM
Sara's secret: Stop vegetable abuse
I've never been involved in a brief for an erotic shop, must be exciting, this ad for Sara's secret made me laugh a lot: I think the agency is Dieste (thx Manuela!)...
Posted in Adverblog on August 4, 2009 10:08 PM
Pimp your Chevrolet virtually
From China, a website that in Italian I would call very "tamarro" (almost impossible to translate this in English - maybe it's "yobbe", any suggestion from an Italian who isn't on holiday yet, will be very appreciated!). It's for the...
Posted in Adverblog on August 4, 2009 07:19 AM
AR: scratch like a (virtual) DJ
Another post about augmented reality: the benchmark in terms of quality of execution and concept still remains AKQA's Priority Email, but this Wrigley's website is worth having a look, as it introduces additional elements of interactivity. Basically the 5 Mixer...
Posted in Adverblog on August 3, 2009 06:39 AM
Augmented reality shopping
In the US Best Buy has just launched Best Buy in 3D, an augmented reality application that allows users to see in 3D the products advertised on the retailer weekly publication. I don't have a webcam (as you can see...
Posted in Adverblog on August 2, 2009 11:15 PM
If the mood is right, we don't care about usability
It's Sunday, it's hot, it's perfect time to explore something a bit crazy, like the Beop Beam Central website. The Beop is a Japanese band with quite an original look and approach to communication to their fans. Everything is in...
Posted in Adverblog on August 2, 2009 03:50 PM
Samsung Jet, the phone in one minute
I like the website launched by Samsung to promote its latest Jet mobile phone model. Ready, Set, Jet is an interactive test that makes you discover the phone features. Good sound design, good pace, nice visuals. You click, go and...
Posted in Adverblog on July 31, 2009 08:40 AM
The banner always comes last
Let's be honest. How many times when we work on an integrated or even on a purely digital campaign we think about online media executions since the very beginning? What's your answer? I would say never, but ok, let's go...
Posted in Adverblog on July 31, 2009 07:45 AM
Agency sites and the world outside
Pioneers in many things as they are, a couple of years ago spanish agency DoubleYou came out with a new website in which they claimed that their website was not a website anymore, as a sign of the fact...
Posted in Adverblog on July 30, 2009 06:31 PM
Madmenize yourself
If you have contacts from advertising world in your Twitter account maybe have noticed that for the last three or four days the amount of similar avatars featuring some familiar characters has grown from a few to many, thanks to...
Posted in Adverblog on July 29, 2009 07:31 PM
Doritos ID3: this is entertainment
It looks like brands and agencies have been starting to get the best out of Facebook Connect. After Prototype or Frenzied Waters, here comes Doritos with its ID3 advergame. This campaign is to support the launch of Doritos new product...
Posted in Adverblog on July 29, 2009 03:30 PM
The new Wrangler isn't new
Wrangler Europe is online with a new website to promote its Fall/Winter collection. Having worked on denim websites myself, I know I have a very critic approach to these kind of projects. To be honest, I like the idea of...
Posted in Adverblog on July 29, 2009 07:34 AM
Freeze, I have a weapon
I think this is the very first time I see and I blog about a website built to promote a weapon. To be honest I'm not even sure if I like the idea of giving space to such a "product"...
Posted in Adverblog on July 28, 2009 10:16 PM
A couple of picks from #interactivemonday
A lot of submissions today for #interactivemonday. I love to see creative ideas coming in from all around the world, here a quick post with some of today's entries. The Lech Beer website from Poland, submitted by @Ftrevino....
Posted in Adverblog on July 27, 2009 04:55 PM
Meet Patapon, a "dangerous" game while at work
When i first saw "Sony Bravia's Play-doh" the first thing i though was "it could be done in 3D but it's much cooler doing it by hand". This is not new, but i wanted you to know this game just...
Posted in Adverblog on July 27, 2009 04:26 PM
EnergyLab, Pearl Jam and us solving puzzles in a 3D world
This one is a one of us and is a good excuse for talking about something else, so we're pretty happy that could release it in the end. The new product from Rexona in Mexico is called Rexona Energizing, it's...
Posted in Adverblog on July 27, 2009 02:55 PM
The Ministry in numbers (and illustrations)
As you might have noticed (!? :-) I'm a big fan of Japanese interactive works. I like their visual style, I like the attention to details and I also like the fact that in order to (try to) review them...
Posted in Adverblog on July 26, 2009 08:14 PM
Sony meets Kabuki
Casual Sunday surfing through my Asian bookmarks... Just discovered Sony meets Cinema Kabuki, an online art project by Sony which rediscovers a classical Japanese dance-drama. Very nice interface, and the content looks pretty interesting too. Too bad there is no...
Posted in Adverblog on July 26, 2009 05:16 PM
Nike SB "Chalk"
This is Nike SB's (newest 3 years old commercial feating Paul Rodriguez. It's pretty sweet, check it out....
Posted in Adverblog on July 24, 2009 11:42 AM
Your Facebook, your MoMA experience
Super brilliant website launched by the MoMA in New York to help visitors planning their visits at the museum. Your preferences, your lifestyle, your tastes, it's all written in your Facebook, right? Summer at MoMA connects to your Facebook profile,...
Posted in Adverblog on July 24, 2009 08:32 AM
The Harry Potter tweet
In the UK for the release of the latest Harry Potter movie, Warner Bros has decided to "use" Twitter. On a dedicated website Twitter users get the chance to send potions and cast spells on the people following them. Revolution...
Posted in Adverblog on July 22, 2009 09:47 PM
Hellmann's #Realfood infographic movie
Released earlier this month in Canada, here is a very nice film from Ogilvy Toronto and Crush for Unilever Mayo Hellmann's. Although the phenomenon of data visualization is far from new, this is a very well executed application for a...
Posted in Adverblog on July 22, 2009 12:25 PM
The IAM1 Journey
I'm very pleased to share with you one of Nike's latest work in Sportswear. The Air Max 1 Journey across five European cities to discover unusual urban spaces through the eyes of of designers, artists, musicians and media creatives. Enjoy...
Posted in Adverblog on July 21, 2009 09:15 PM
The social media guru and the Instant Campaign
After their absolutely hilarious Swear Word Dictionary, brazilian agency Gringo strikes back with this self-promotion site called "Campanha Instantanea" (Instant Campaign), mocking at the increasing amount of social media gurus (as their character Pai Pop Up -Father Pop Up-)...
Posted in Adverblog on July 21, 2009 08:47 PM
Today was a good day
Paul Rodriguez Jr. is one of the world's most famous skateboarders. Although he's not Tony Hawk, he's famous enough as to appear really often in series and videogames and as to have his own line of Nike shoes. To promote...
Posted in Adverblog on July 20, 2009 04:01 PM
Pizza Hut iPhone App
It really took so long having an app to configure and order your pizza from a mobile phone, which is kind of weird because in the US you even can order a pizza from TiVo. But last week, Pizza Hut...
Posted in Adverblog on July 20, 2009 03:14 PM
VW: real life interactive TV
Please tune in to the a new Volkswagen campaign, and witness some true real life interactive online television. It's part of the Pak De Polo (Get That Polo) campaign, which is currently running in the Netherlands to promote the latest...
Posted in Adverblog on July 20, 2009 09:36 AM
The energy giant
Jung von Matt and FIDO did an impressive work to tell the story about building the sustainable future for RWE. As explained on Motiongrapher, the project was originally conceived as an in-house corporate video, but the clip will premier in...
Posted in Adverblog on July 18, 2009 08:39 AM
Houston, we have a website
Relive the experience of the landing on the moon forty years ago with a dedicated interactive project launched in the Martin Agency and Domani Studios. Step by step, minute after minute you can watch and listen every single moment of...
Posted in Adverblog on July 17, 2009 10:24 PM
X-Girl: an example to follow
From Japan, a new fashion website I like for the good mix of brand and ecommerce experience. X-girl is teenagers brand with a pretty wide and colorful collection which cannot afford to communicate in a boring way to its consumers...
Posted in Adverblog on July 16, 2009 07:12 AM
Snoop Dogg is touring this summer
We've talked about "Heineken's walking fridge", its sequels and its spoofs, several times before, but this new one is worth mentioning too. Snoop Dogg is touring this summer and this is a video announcing it to the world (is that...
Posted in Adverblog on July 15, 2009 08:43 PM
Brands thanking God for spoofs
Funny thing that happened, i got sent this Palm Pre video, which is... creepy to say the least. While i was watching it I spent the whole time waiting for something to happen, in a Scary Maze style or the...
Posted in Adverblog on July 15, 2009 07:29 PM
Stockholm Pride
Stockholm Pride is a gay pride festival held since 1998 yearly in Stockholm (Sweden) that has grown to be one of Stockholm's largest events. In the latest couple of days i saw many friends at Twitter publishing posts about...
Posted in Adverblog on July 15, 2009 06:30 PM
The value of 5 Gold Lions is...
Boondoggle is the agency behind the extraordinary Axion Concerts banners campaign that have been awarded in every single competition this year. And they came up with this funny video to celebrate the Lions they've won......
Posted in Adverblog on July 15, 2009 05:28 PM
A chainsaw will save the world
The tiny little green line at the end of many emails "Do you really need to print this email?" is no longer enough to prevent us from printing tons of stuffs. It was time for a new viral message to...
Posted in Adverblog on July 15, 2009 07:46 AM
It's #interactivemonday
Help the digital creative community starting the week with a boost of inspiration. Every Monday share the best piece of digital creativity you've seen the week before. Tweet #interactivemonday, the project URL and the agency name. And please, no self...
Posted in Adverblog on July 13, 2009 07:52 AM
The coolest University website ever
I bet you have never seen a cool University website. I don't mean usable, useful and interesting, I really mean "cool". Well, in Japan Zokei University has recently launched a website and a recruitment campaign that are terribly cool and...
Posted in Adverblog on July 11, 2009 01:40 PM
Big ideas anymore?
It happens to me really often that following some interesting people in Twitter leads me to other people also interesting as well. So, if you read the post about Tour de France you could see that i found some...
Posted in Adverblog on July 10, 2009 11:15 PM
Tour de France and social media, tres bien
This is the first time in which the Tour de France is happening in the middle of social media tools being so mainstream, so there has been some interesting tools built, besides Lance Armstrong twittering from inside the race. First...
Posted in Adverblog on July 9, 2009 09:34 PM
My music, your webcam, our video
Very cool use of webcams and of interaction with consumers/fans. For the Sour's 'Hibi no Neiro" the cast was selected from the actual Sour fan base, from many countries around the world. Each person and scene was filmed purely via...
Posted in Adverblog on July 9, 2009 07:18 AM
Drinks & apps
On Facebook, a few months ago you sacrified your friends for a burger. Now it's time to get them back by offering them an icecream. Through the social network Starbucks is giving away 20,000 coupons for a free pint of...
Posted in Adverblog on July 8, 2009 11:05 PM
Travelling meets Radiohead: Atrapalo
One of the most representative cases of succesful online brand building in Spain is Atrapalo.com, an online travel agency that also promotes leisure activities. Their campaigns, run by DoubleYou, always have an interesting twist about how engaging people, from...
Posted in Adverblog on July 7, 2009 04:10 PM
Heineken Walking Fridge 4
After the 'Walk-in Fridge', the supposed user generated 'Walk-in Fridge' and the 'Walking Fridge', Heineken is back with a new episode in the Walking Fridge soap. This time it's a real 'user generated' version. Heineken teamed up with Brandfighters, a...
Posted in Adverblog on July 7, 2009 04:05 PM
4320 Tweets
V Australia has created a competition where users can win a weekend in LA. The idea is based on showing how much you can pack into an exciting 3 days. The catch is to win the major prize of a...
Posted in Adverblog on July 6, 2009 07:20 AM
Coke Lights sings a song
Here in Italy Coca-Cola Light has launched a karaoke website which invites women to sing a Duffy song in front of a webcam in order to share it with the world. Even if my very first reaction was pretty negative,...
Posted in Adverblog on July 2, 2009 09:34 PM
Make Love Not War...
...read the bumper sticker on my parents camper van. A stomach churning thought but a positive message i think we'd all agree. For a more contemporary adornment for your 'ride' look no further than Tweet My Bumper. A simple way...
Posted in Adverblog on July 1, 2009 10:45 AM
Lands End online store
Gimme a day to get body adjusted back to Sydney and I will respond to Martina's post. For now (via Digital Buzz) check this out. It's great to see brands doing something a little different with their online stores and...
Posted in Adverblog on June 29, 2009 02:02 PM
Pick your own cyberlions
Gulp! I've been offline for a week or, better, I've been using the Web for a week only for work or to read news about Michael Jackson death (that was really a shock as I was a big fan of...
Posted in Adverblog on June 28, 2009 10:28 PM
"The best job in the world" vs "Professional fan"
2009 Cannes CyberLions awarded (Mark will be posting a wrap-up for that in the next few days), now we are all waiting to know which entries will win Film category and the Grand Prix for Titanium and Integrated, which is...
Posted in Adverblog on June 27, 2009 02:45 PM
Philips vs Twitter
Philips is convinced of the quality and power of it's own products, so it decide to take on any challenge for any of it's product in a new campaign called Philips Versus. Interesting twist is that the campaign is running...
Posted in Adverblog on June 25, 2009 03:19 PM
Cannes Cyber Jury Update
Well today we spent 14 hours deciding on who gets the metal. It was a long and fantastic day with some great work getting just rewards. Tweeting was banned today so no updates there either..We continue from 9am tomorrow. I...
Posted in Adverblog on June 22, 2009 10:24 PM
IKEA's bedroom secrets
In the Netherlands, IKEA is setting a great example of useful consumer generated content with the 'Design Your Own Life' campaign. A few months ago, they've launched Open Kitchen, a user generated showroom of kitchens with IKEA products. With over...
Posted in Adverblog on June 22, 2009 02:54 PM
It's #interactivemonday
Let's begin the week with the right boost of inspiration. I know all your eyes are on the Cannes Lions, but don't forget to share the best piece of digital work you've last week. Tweet it and tag it #interactivemonday....
Posted in Adverblog on June 22, 2009 07:19 AM
A website from the Golden Age
I never expected to find a website which looks exactly like a Dutch painting from the Golden Age. But never say never, especially if the product to promote is a cheese called the Old Dutch Master. It's an advergame launched...
Posted in Adverblog on June 20, 2009 07:43 PM
MINI opens your mind (and your rooftop)
If you're based in the UK and you are always eager to find out new places to see and new things to do, MINI has the right tool to give you tips and inspiration. As part of the campaign to...
Posted in Adverblog on June 20, 2009 06:53 PM
Headache disappers in one click
In China, Bayer has recently launched a website to promote its Saridon medicine usually prescribed to fight headache. Of course language is an issue but I found the project interesting both for its tone of voice and, more in general,...
Posted in Adverblog on June 20, 2009 01:17 PM
Cannes Diary 2
Today was all about blowing into microphones and adding yourself into the scene via webcams - all good but no real ideas, just technology use. See a selection of tweets below from 5 different jury members which gives an insight...
Posted in Adverblog on June 19, 2009 09:56 PM
PSA: think "public", not "prize"
Marc and his team at Osocio (one of my favorite blogs, btw) just launched a campaign to raise awareness among the creative community on the importance of creating social campaign that do make sense to people and aren't just aimed...
Posted in Adverblog on June 18, 2009 09:40 PM
Cannes '09
Well here we are at yet another Cannes festival. It's sunny, it's 31 degrees, it's a town full of ad folk and Steve Ballmers boat is taking up the entire horizon. We're on the Cyber Jury this year so will...
Posted in Adverblog on June 18, 2009 08:29 PM
Konica Minolta: light and poetry
Weird enough, this is the second post in a few days that talks about digital and poetry. Dani wrote the other day about the BBC cool way to promote a poetry show online. Now I post about this piece of...
Posted in Adverblog on June 17, 2009 03:28 PM
Your tweet, your Volkswagen
Nice to discover interesting content via Twitter. Yesterday, for example @_RGA posted about this rich media banner that profiles your tweets and gets back to you with the reccomendation of the ideal Volkswagen for you....
Posted in Adverblog on June 17, 2009 07:48 AM
BBC Poetry
A funny one, BBC using an old William Blake's poem to advertise their Poetry Season beginning. Interesting that they're doing online videos for this, you can find more available here. (thanks James!)...
Posted in Adverblog on June 15, 2009 05:47 PM
Contribute to #interactivemonday!
Let's (try) to start a meme: #interactivemonday. Help the digital creative community starting the week with a boost of inspiration. Every Monday share the best piece of digital creativity you've seen the week before. Tweet #interactivemonday, the project URL and...
Posted in Adverblog on June 15, 2009 07:15 AM
Vodafone launches #ukhols map
I realize this is very geek, but I really like it: in the UK Vodafone has launched a website which combines Google Maps and Twitter to build the picture of where British people are going to spend their summer holidays....
Posted in Adverblog on June 12, 2009 01:27 PM
EA takes Grand Slam Tennis to Facebook
Advergames are moving to Facebook or, better, are moving where people are. EA Games has just launched "Quick Challenge", an interactive Facebook application, to support the release of its new title: EA Sports Grand Slam Tennis. Quick challenge is a...
Posted in Adverblog on June 11, 2009 07:27 AM
A house travelling for Vodafone
A while ago i posted about Vodafone in Spain doing some crazy stuff for their 3G solutions for small businesses. Time after that, they've created a follow-up of that campaign, consisting on a Vodafone employee (that spends some time...
Posted in Adverblog on June 11, 2009 12:52 AM
A new way of working auctions
I recently knew about this campaign done by BBDO Argentina for MasOportunidades.com ("More opportunities"), the case-study is enough self-explanatory and i found quite original the way of reaching audience:...
Posted in Adverblog on June 10, 2009 10:52 PM
Tosca Love by Daewoo
Brand Republic Asia reports that in South Korea Daewoo has launched an integrated campaign to promote its Tosca model. A Tv spot and a website try to get the attention of egoist potential first time buyers of the car. The...
Posted in Adverblog on June 10, 2009 01:24 PM
The Web thinks "green"
A few days ago, I posted about the Power to Change project launched by HP to remind people to switch the computer off every night in order to save power. Looks like HP is not the only one at the...
Posted in Adverblog on June 10, 2009 06:58 AM
Our World, Your Move
I'm not a big fan of global charities, like Unicef or the Red Cross, as I always have the feeling they invest too much money in advertising (money that could rather be spent on factual charity actions). I therefore have...
Posted in Adverblog on June 9, 2009 06:42 PM
Rubberduckzilla
If you want to destroy Tokyo then you should try this game developed by the smart guys from Poke London called RubberDuckZilla. Taking as starting point this Mother's TV ad for Oasis (a drink for people who don't like water)......
Posted in Adverblog on June 8, 2009 04:01 PM
Twitter and the fridge Big Brother
In Brazil, LG has launched an online campaign that puts Twitter at the center of the action to promote a fridge model called Top Mount. Four cameras capture live a fridge and the food inside it. Users can watch the...
Posted in Adverblog on June 7, 2009 02:34 PM
LG Cyon, "pop" rocks
I love the crazyness (close to nosense) of the website launched in South Korea by LG to promote its latest mobile phone model named Cyon Lollipop. Full of fluo colors and pop music the site doens't show much about the...
Posted in Adverblog on June 6, 2009 01:40 PM
Simple Machines
"Twitch", one of the most adorables characters i've ever seen on a website, stars this fantastic microsite done by Unit9 and Helpful Strangers for the Museum of Science and Industry of Chicago to teach children physics in a fun...
Posted in Adverblog on June 5, 2009 11:43 PM
Carlsberg: Where's the Party?
In Sweden, beer brand Carlsberg has recently launched a website and a mobile application that allows people to track parties and friends and make sure to hit the right spots for entertainment this summer. The whole mechanism is explained in...
Posted in Adverblog on June 4, 2009 09:53 PM
Wake up, Humans!
I recently received the link to the video recap of an integrated campaign run a few months ago in Belgium by Amnesty International. 60 years after the Universal Declaration of Human Rights was signed, human rights are still flouted. And...
Posted in Adverblog on June 4, 2009 06:20 AM
Aesop according to Nikefootball
The ant and the grasshopper fable by Aesop gets rivisited by Nike. An unusual yet lovely way to tell the Nikefootball message. Being worth wearing Brazil's #9 shirt is not a fairy tale. Great work by my friend Adam and...
Posted in Adverblog on June 3, 2009 10:28 PM
Start Thinking Soldier
More ambitious work for the British Army by Skive. Start Thinking Soldier is an interactive video piece that places you in the role of a commanding officer making decisions in the line of combat. The idea isn't new and the...
Posted in Adverblog on June 3, 2009 08:13 PM
Palmeiras, where's the shirt?
In Brazil, Adidas is running a Cluedo style game to support the launch of the Palmeiras replica. A video announced a few weeks ago that the Palmeiras shirts have misteriously disappeared. And the team supporters can help finding the guilty...
Posted in Adverblog on June 2, 2009 10:22 PM
Nissin Ufo Noodles
As usual, I don't understand a word, but I love the illustrations on the Nissin Ufo Noodles website launched Japan. It's also interesting to see such an unusual artistic approach to food marketing. No fancy perfect pictures of the food,...
Posted in Adverblog on June 2, 2009 09:35 PM
BooneOakley, a site within YouTube
What a wonderful idea, BooneOakley is a full service ad agency with a site that is not a site, everything is placed at YouTube, go check it out because it's quite original. Thanks Idamor!...
Posted in Adverblog on June 2, 2009 05:05 PM
HP and the Power to change with a widget
We have the power to change. We have the power to save power and make the world a greener place. It doesn't take much. Even just remembering to turn off your computer at night makes the difference. HP with the...
Posted in Adverblog on June 2, 2009 08:31 AM
The man who motivated Michael Jordan
According to the records, Leroy Smith was the kid that took the last spot for the varsity basketball team at Emsley A. Laney High School, leaving Michael Jordan out and being this the fact always said as the beginning of...
Posted in Adverblog on June 1, 2009 11:58 PM
Battlefield 1943 and the community challenge
Videogames marketing is fascinating because brands like EA and Ubisoft always try to take the promototion game to the next level, playing smartly with new tools and ideas. The latest example is related to the release of Battlefield 1943. EA...
Posted in Adverblog on June 1, 2009 09:20 PM
Using humour in finance
Getting people to engage with a financial company is not easy. UBank in Australia uses humour to get some financial lessons across. Called Money Box this episode looks at legitimate ways you can pay less tax, such as; Maximising your...
Posted in Adverblog on June 1, 2009 12:55 AM
Free your Dorito with augmented reality
Augmented reality is the idea of the month. Even if it has been out there for at least a year or so, in the last month the buzz around it has literally exploded. A lot of marketers are excited by...
Posted in Adverblog on May 31, 2009 09:25 AM
Fashion against AIDS by H&M
In Sweden, H&M has launched a project to collect funds and drive awareness around the HIV virus. Fashion against AIDS features a special t-shirt collection designed by a series of international music artists (Tokio Hotel and Cyndi Lauper among the...
Posted in Adverblog on May 30, 2009 10:44 PM
The earthquake quiz
In the US, the San Francisco Department of Emergency Management has launched a website to explain citizens what to do in case of an earthquake. Given the educational goal of the project, the experience is conceived as a quiz. Visitors...
Posted in Adverblog on May 30, 2009 02:46 PM
Mobile Apps according to Contagious
Recently, the guys at Contagious, sent me a complimentary copy of their latest report dedicated to Mobile Applications in 2009. Having developed an iPhone application myself (see Nike Goal post) I'm extremely interested in the topic and I have to...
Posted in Adverblog on May 29, 2009 10:31 PM
Ray-Ban yarn ball
Another Ray-Ban funny intended viral video, this time in San Francisco: And a Flickr gallery covering that....
Posted in Adverblog on May 28, 2009 06:54 PM
Tate Liverpool - Glenn Brown
Tough as is advertising a museum exhibition i found this way quite original, the Tate Liverpool gallery displaying the work of Glenn Brown through a series of 3D slide puzzles for visitors to play with the works....
Posted in Adverblog on May 28, 2009 06:32 PM
Prototype experience
To promote its next video-game developped by Radical Entertainment called Prototype (to be released in Europe in June), Activision makes you live a unique experience. You can check by yourselves by going on the dedicated website, where you will be...
Posted in Adverblog on May 28, 2009 06:24 PM
Uniqlo Tokyo Fashion Map
To begin this post I think i'll stole a quote from Agency Republic's Gemma Butler while voting last One Show Interactive: "There could be a Nike category in every festival". Being myself a big fan of Uniqlo's interactive stuff,...
Posted in Adverblog on May 28, 2009 04:40 PM
Huggies and the Mess Maker
Huggies has launched Messmaker, a mini-site that explains through video evidence how their tissues work against any mess babies can do. Too bad Slap the Mat did exactly the same thing 2 years ago with a better sense of humor....
Posted in Adverblog on May 26, 2009 11:18 AM
Nokia colorful emails
Nowadays to create an original, creative website to present a mobile phone is a hell of a challenge. We've seen (almost) everything. Like in the case of the automotive industry creativity seems to be the hardest word. Competition is fierce,...
Posted in Adverblog on May 24, 2009 10:26 PM
Socceroos World Cup Qualifier Viral
A viral campaign to promote the upcoming Fifa World Cup qualifying series in Australia is cool. Due to a widespread belief in Australia that the Socceroos are sure to qualify, they've have adopted an unorthodox strategy: to promote the opposition...
Posted in Adverblog on May 21, 2009 09:27 AM
More than a kitchen
From Brazil, another project that sees Colmeia involved and therefore shows a super use of video. It's a website to present Electrolux kitchen appliances. The experience is rather passive and not interactive, but I appreciate the attention to details and...
Posted in Adverblog on May 20, 2009 09:59 PM
Young Lions for Oxfam
Remember the Youtube Young Lions contest? Well, it's live. Young talents have produced their ads in 48 hours, and are now busy getting the word spread about their work. I'm happy to help building the buzz (if the work is...
Posted in Adverblog on May 20, 2009 08:25 PM
BBC Blast Studio
The BBC has launched a simultaneously digital and experiential event called Blast Studio It was conceived and produced by Fallon London . Behind the scenes here The project is a collaborative art installation which will be created in real time...
Posted in Adverblog on May 18, 2009 01:49 AM
Os Remotos explain us digital Tv
From Brazil, a great example of use of video to explain HD digital television. As ADivertido explains, Brazilians still have a lot of questions and doubts regarding HD and they end up not trusting (and therefore buying) the new technology....
Posted in Adverblog on May 14, 2009 12:58 PM
Pimp my Christmas
Last Christmas, Brasil Telecom launched many offers like cash bonuses, free calling minutes or free cell phones, so, as to say, they pimped out everybody's Christmas as it is showed in this hilarious website in which every single character is...
Posted in Adverblog on May 13, 2009 04:07 PM
Fiat Punto T-Jet, a real car inside a game
Last couple of weeks it was time for judging some iberoamerican festivals, such as FIAP (in Argentina) or Wave (in Brazil) and as usual, my main interest was to check, as agencies, which messages those festivals are giving when announcing...
Posted in Adverblog on May 13, 2009 03:46 PM
Terminator Salvation plays "with" Twitter
Here's another great example of online marketing in the entertainment sector - the twitter based Resistance2018 game. The premise is convoluted but it would seem that the "Resistance" is using Twitter to communicate, you can join the resistance and help...
Posted in Adverblog on May 12, 2009 09:28 PM
A contemporary beer
What is contemporary for you? Zoogami beer will probably reply: Contemporary is not caring about copyright. At first sight their website it's just another beer website, but if you choose to play their game you'll be surprised. The trick is...
Posted in Adverblog on May 11, 2009 10:10 PM
The GTI slot car race
In the UK Volkswagen has launched a cool advergame to promote its Golf GTI models. It's just another driving game, but you can expect to be at least a bit surprised. The coolness of the project stays in the game...
Posted in Adverblog on May 11, 2009 09:40 PM
The web of Chanel n. 5
The legend of Chanel n.5 lives again on the Web with a micro-site which tries to go beyond a TV spot that is such a dejavu. For such an iconic perfume I would have expected a touch of innovation that...
Posted in Adverblog on May 10, 2009 08:17 AM
I am unIQue
Papervision3D has already been overused and underdone. This site turns the tables back to cool. Foxtel in Australia has launched, via Lowe Sydney, a great new site that uses the best of the technology. Using all the "right now" tools...
Posted in Adverblog on May 7, 2009 01:06 PM
Fight the fur hunters
A few days ago I wrote advergames might have gone out of fashion. Fernando, from Argentina emailed me to deny my comment, and show that advergames are alive and kicky, and can be used also to drive awareness around sensitive...
Posted in Adverblog on May 6, 2009 08:41 PM
NY From Above
I'm sure this is not exactly new but I came across it today and was amazed. Absolutely fantastic view of NYC on this site. I really love the last image (select from bottom left) that has the dude hanging out...
Posted in Adverblog on May 6, 2009 10:47 AM
Visit (the other) Britain
Ogilvyone Worldwide Singapore has recently launched a brilliant website to promote Britain abroad and drive floods of tourists to the island. When you think about Britain, you usually think about The Queen, Buckingham Palace, the London Eye, Madame Taussauds and,...
Posted in Adverblog on May 4, 2009 10:40 PM
Young Lions: just make an ad
Young creatives out there, this is your chance to make to Cannes. Youtube is looking for young and fresh ideas to enter the Young Lions Film Award in Cannes. The brief will be released on May 15th and you will...
Posted in Adverblog on May 4, 2009 09:55 PM
Sometimes it's better to wear contact lenses
From Belgium, an amusing website to promote Pearle contact lenses. The message is simple and pretty straightforward: sometimes it is better to wear contact lenses rather than glasses! Choose the character you prefer (I recommend going for the opposite sex),...
Posted in Adverblog on May 4, 2009 09:39 PM
Futsal according to Adidas
In Japan, Adidas is promoting the 2009 edition of Sala Festa (a futsal tournament with an heavy touch of fashion and music) with a weird mini-website. Actually the online experience is all about an alienating animation with monsters and balls...
Posted in Adverblog on May 4, 2009 08:12 PM
Here come the mummies
From Canada, an interesting project that tries to digitally recreate the fascinating ancient Egyptian culture. The goal of the website is to attract people to an exhibition dedicated to Egyptian mummies currently being help in Quebec City....
Posted in Adverblog on May 3, 2009 10:59 PM
Voyage banners
Last year we saw a great use of "contextual" banners, updating the content in real-time so they were always updated to the information that the page containing the banner was displaying. Yesterday, while i was voting FIAP awards i found...
Posted in Adverblog on May 1, 2009 11:57 PM
Advergame under the Capri Sun
Long time I don't post about advergames. Is it a sign? Are advergames getting out of fashion? Maybe. The focus has shifted, we all now the new trend is called social media :-) Anyway... this post is about an advergame...
Posted in Adverblog on April 27, 2009 10:39 PM
Marcolini, the Web is not enough
If you love chocolate, you should have a look at Pierre Marcolini's new website. In my opinion, it's a clear example of how difficult it is to create an online experience around food. Great photographs and few words make the...
Posted in Adverblog on April 27, 2009 09:49 PM
Honda makes Vimeo shine
You've probably seen the Wii Warioland Shake it experience on YouTube. Vimeo, known as YouTube's high quality competitor, now takes these kind of site takeovers to a whole new level with the Honda Insight campaign. Below you see the commercial,...
Posted in Adverblog on April 27, 2009 08:55 AM
Running with James Jarvis
I'm a huge fan of James Jarvis toys. So I can't help loving the short animated video he created for Nike (yes, this is another reason why I like it :-) Interesting to point out how limited the presence of...
Posted in Adverblog on April 27, 2009 07:43 AM
Heineken Walking Fridge (follow up)
Heineken keeps walking on it's viral success of the Walk In Fridge commercial. Earlier we saw the 'user generated' spoof, and now they made an official follow up called Walking Fridge. Again, not as good as the original, but it...
Posted in Adverblog on April 24, 2009 04:00 PM
Coke Lives Positively
I just discovered the Coca Cola's corporate responsibility online project called Vivendo Positivamente. It's a website for South America where all Coke's social initiatives are reported and shared with the public. The cool thing about the site is the fact...
Posted in Adverblog on April 21, 2009 08:58 PM
We'd better shop online
Jungstil is a german online secure shop and this is an intended-viral video that was released a few days ago. I loved it because this is such a truthful insight, i've seen something like this several times (except for the...
Posted in Adverblog on April 21, 2009 08:33 PM
Lacoste gets cool
Strange but true, Lacoste is becoming (or coming back) as a cool brand, at least online, and/or at least for its latest website. The campaign was shot by Terry Richardson, and this is already a good start. The website visuals...
Posted in Adverblog on April 19, 2009 10:20 PM
Mythbusters and viral surfers
I'm sure it's fun releasing a video in which some waves are generated by a dynamite explosion and seeing that, time after that, Mythbusters try to prove if it can be done or not. (thx Andros!)...
Posted in Adverblog on April 19, 2009 05:17 PM
D&AD Tweets
This week I am judging the D&AD awards in London. I'll be regularly tweeting about this experience - and if you like it I'll do the same at Cannes in a few months time. twitter.com/issybella All the best sites and...
Posted in Adverblog on April 19, 2009 02:33 PM
Adverblog + Twitter
If Ashton does it, why shouldn't we? I'm dropping my old personal account (martiz) and kicking off the official/real adverblog account (twitter.com/realadverblog). Why "real"? Because someone has taken/stolen the adverblog username and is using it just to publish the feed...
Posted in Adverblog on April 19, 2009 11:44 AM
Vodafone UK: If i ruled the world
In this new campaign for Vodafone UK, Dare Digital created a little short film that only lives in Facebook so you have to go there to see and/or comment. Up to date, the video has over a thousand comments...
Posted in Adverblog on April 17, 2009 06:17 PM
Puma Lift
For the launching of the new and ultralight Puma Lift shoe, Droga5 teamed up with the whizs at Firstbon Multimedia for the online side of the campaign: this website that recreates a virtual fulcrum. I'm a long time fan of...
Posted in Adverblog on April 17, 2009 12:04 AM
Tweenbots
I don't know how to categorize this post because it's not advertising itself but i think that Tweenbots is one of the smartest projects that i've found this year regarding people interacting on their own and with the others for...
Posted in Adverblog on April 16, 2009 10:56 PM
What if outdoors could talk
This Jameson's (an irish whiskey) interactive-real-time-wall outdoor is fantastic: Thanks Pit!...
Posted in Adverblog on April 16, 2009 04:54 PM
Delicious Lolita
Shopping online for food has never been so cool (and even sexy). Check out the website of Les Gourmandises de Lolita Lempicka where food photographs, illustrations and animations mix in a sweet and engaging way. Food prices are also for...
Posted in Adverblog on April 15, 2009 10:45 PM
Mahou's Wikipeli, a 2.0 movie
In Spain, even though it's not as hard as advertising tobacco brands, when advertising alcohol there's always a limit that you can't push; for instance, on TV commercials you can show the product but no one can be seen...
Posted in Adverblog on April 15, 2009 10:09 PM
Philips: Cinematic Viewing Experience
Philips produces cinematic HD TV's with the 21:9 movie format. To get attention for the TV's and show all features (like Ambilight) at best, a website is launched which is definitely worth checking out. Not only for the TV experience,...
Posted in Adverblog on April 15, 2009 12:05 PM
While at the cinema...
This action developed by The Kitchen (part of Grey Paris) promotes VOD, a new film-selling service from MK2 in France (under the idea of "your computer and movies are no longer more than one thing"), taking away people attention while...
Posted in Adverblog on April 14, 2009 10:02 PM
Nestea Liquid Awesomeness
Steve is a typical teenager who has been granted (he thinks) several amazing powers due to the natural ingredients of Nestea, that is the main plot of this funny site called "Nestea Liquid Awesomeness" and developed by Venables, Bell...
Posted in Adverblog on April 13, 2009 09:44 PM
SlamWow: the bear that replaces everything
Vince Shlomi is also known in the US as the ShamWow Guy, a pitchman that succesfully peddles absorbent towels and food choppers, and that was arrested last month on the charge of assaulting a prostitute. So, due to the...
Posted in Adverblog on April 13, 2009 04:49 PM
BMW Z4 : Expression of Joy
As you might remember, BMW already played with 3D animation. Well, it seems that when the German automotive company gets into innovative projects, they never do things by halves. In UK, they 've adapted their "Expression of Joy" campaign on...
Posted in Adverblog on April 10, 2009 07:25 PM
Swap jerseys
Soccer and rugby players use to swap jerseys after every game and this is the main point for a new campaign released by Adidas in New Zealand. The Super 14 is the largest rugby union football club championship in...
Posted in Adverblog on April 8, 2009 04:17 PM
Baker Tweet
Done by Poke London, this is great. Albion, a bakery from London, is using something called Baker Tweet to announce what is being cooked in their kitchen. Check out the video: And the site for further information....
Posted in Adverblog on April 7, 2009 10:05 PM
Watchmen teaser
Yesterday I liked this site called "6 minutes to midnight", for the upcoming Watchmen film. I'm not very much a fan of these comic series but it looked interesting to me the way of displaying a teaser trailer, through...
Posted in Adverblog on April 7, 2009 06:56 PM
No two souls are the same
We just did this for Kia's new Soul car. The basic idea is that no two souls are the same. The face-flipping tool is cool and it makes some weirdo sets. I like flipping the individual panels to make my...
Posted in Adverblog on April 7, 2009 11:42 AM
Kitchen generated content
In The Netherlands, IKEA has launched a nice online campaign to promote its kitchens and drive loyalty as well as new customer acquisitions. Those who bought an IKEA kitchen are invited to share their setup and help building a "virtual"...
Posted in Adverblog on April 6, 2009 07:50 AM
Branded flash mobs
Looks like we've got a new trend here. Following the success of the New York based prank collective Improv Everywhere, brands now start to do their own branded flash mobs. In January, T-Mobile had a huge hit with it's Liverpool...
Posted in Adverblog on April 6, 2009 12:08 AM
The MS-DOS website
In Italy D'Adda, Lorenzini, Vigorelli, BBDO have launched the new agency website. Very very -2.0...The interface is conceived like an MS-DOS screen, and you have to type commands to access the sub-sections. My favourite part is the loader, with the...
Posted in Adverblog on April 1, 2009 07:18 AM
Adidas House Party - Simpsons edition
Just over a month ago, Adidas released their kick-ass Celebrate Originality "House Party" spot. This video included celebrity stars like David Beckham, Katy Perry, Kevin Garnett, Missy Elliott, and Mark Gonzales. UK television channel Sky 1 now made a hilarious...
Posted in Adverblog on March 26, 2009 11:11 AM
Mini Clubman goes viral
I don't want to spoil too much, but making fun of virals is making this Mini Cooper Clubman viral a real viral. At least, that's what I think. See for yourself.....
Posted in Adverblog on March 25, 2009 04:31 PM
Sofia Coppola and Miss Dior
In France, Dior is online with a website to complete the communication action around its fragrance Miss Dior Cherie. Since the key (and most expensive) part of the campaign is the TV spot directed by Sofia Coppola, the site is...
Posted in Adverblog on March 24, 2009 11:38 PM
Our song
We were at NYC last week voting One Show Interactive (I still havel to update that post!) when Iain Tait came up with one of the most funny and memorable quotes of the event: "i like this piece very much,...
Posted in Adverblog on March 23, 2009 06:26 PM
Chlorophyllo, mes que un heroe
Tribal DDB has recently launched a crazy advergame for Airwaves in France. In an interactive video, you play Chlorophyllo, a Mexican wrestler who gets his strength from the main ingredient you can get in Chloromenthol Airwaves gum. You need to...
Posted in Adverblog on March 23, 2009 05:06 PM
Adverblog + Facebook + Delicious
Sunday is the perfect day for house and blog keeping. I've just restarted the group on Adverblog's Friends Group on Facebook and I eventually remember to share with you the Adverblog's profile on Delicious. If you are looking for digital...
Posted in Adverblog on March 22, 2009 05:22 PM
H&M catwalk and Facebook
H&M is online with a mini-site that presents and sells its Spring Summer Collection. It looks like a neverending catwalk, where users can change the models' outfit just with a click. The changing dress effect is quite amusing, as in...
Posted in Adverblog on March 20, 2009 10:14 AM
Coach K and NIKEiD
If you're a (Nike) basketball fan and you admire coach K, then you'll love this NIKEiD video......
Posted in Adverblog on March 17, 2009 03:43 PM
The world of Watchmen
Watchmen, the movie, is generating quite some buzz online, not only among those who loved the graphic novel by Alan Moore. What is really at the core of the discussion is Warner Bros attitude towards spontaneous (and positive) word of...
Posted in Adverblog on March 16, 2009 02:31 PM
The year the whole world went away
One of the most known Mayan prophecies is the one that reads that the world will end in December of 2012, according to the end of the Long Count Calendar. I was about to watch a movie once and then...
Posted in Adverblog on March 12, 2009 12:45 AM
Speed lessons by HEAD
The popular racquet producer HEAD is online with a digital project to start driving interest around a new racquet that is about to hit the market. The website takes an amusing approach to tennis, with a cartoon and the support...
Posted in Adverblog on March 11, 2009 10:53 PM
Comcast Town
I think one of the brands that uses interactive in a really wise way lately is Comcast. The awareness they've gotten since their 2005 fantastic Comcastic (not online anymore?) and other pieces like Tripleslanguage has made the brand being known...
Posted in Adverblog on March 10, 2009 07:45 PM
Killzone 2: World Wide War
Sony Computer Entertainment recently released Killzone 2 on Playstation 3, and has been using quite an original way to promote this First Person Shooter videogame. Considering that Killzone scenario are more or less about repelling total invasion by enemies (Helghast...
Posted in Adverblog on March 10, 2009 12:28 PM
Uniqlo Barbie style
Uniqlo has just launched a new microsite to present it Women collection. The world they picture this time is all pink and you can't help thinking about Barbie with a touch of Pink Panther. The project focus is on delivering...
Posted in Adverblog on March 8, 2009 10:50 PM
The Frito Lay methaphors
Recently Goodby Silverstein & Partners created a website for Frito Lay. I must say I looked at it a few weeks ago and I consciously ignored it, because it took a long time to load, and then I didn't understand...
Posted in Adverblog on March 8, 2009 04:03 PM
Home shopping according to H&M
H&M has launched a new section of its ecommerce website to promote and sell its home collection. It's a pretty basic website, but it still represent a good reference as it contains all the elements that contribute to a positive...
Posted in Adverblog on March 8, 2009 02:46 PM
New look for K-Swiss
K-Swiss has refreshed the look of its Kspace website with the help of Perfect Fools. The website combines beautiful shots of K-Swiss' testimonials with video interviews where they explain their own style on and off the tennis court. The mood...
Posted in Adverblog on March 8, 2009 09:39 AM
Docomo plays with a pixel world
In Japan Docomo is online with a new advergame to promote its Prime series of mobile phones, especially created for maximum enjoyment of video, games and other entertainment by people who love to explore the latest multimedia. Of course given...
Posted in Adverblog on March 7, 2009 08:45 AM
Amazing tricks by French Nike athletes
(As a forewarning I have to make it clear this is a campaign I've been working on with my agency Mindshare Paris) Nike is currently running a campaign for Nike Sportswear called V is for Victory, to promote their Track...
Posted in Adverblog on March 5, 2009 06:52 PM
The one that spoke to me
In the UK the Tate Liverpool museum has launched a digital action to let visitors share their thoughts and feeling around the art pieces in its collection. It's an interesting project, first of all because it's a rare example of...
Posted in Adverblog on March 5, 2009 12:57 PM
Right Music Wrongs
Virgin Mobile, via Droga5 Sydney have created an amusing campaign titled Right Music Wrongs. The campaign has launched with a YouTube video of Vanilla Ice apologising for all the bad things he did when he was in his prime eg...
Posted in Adverblog on March 5, 2009 05:20 AM
Wi-Fi advertising
Yesterday, my friend and co-worker Arturo and myself found out a couple of brilliant cases of integrated advertising, done respectively by German agencies Lukas Lindemann Rosinski and Jung Von Matt. I think that both the image for the first case...
Posted in Adverblog on March 4, 2009 04:15 PM
Beams Women gets 25
Beams celebrates the 25th anniversary of its Women collections with a dedicated website. As it often happens with Japanese digital works, the product presentation is particularly interesting to check out, even if, at first sight (and not only), it strongly...
Posted in Adverblog on March 3, 2009 10:36 PM
The Cisco Superheroes
Cisco is online with a new campaign to promote its "super" security services. A bunch of super heroes (very much reminding me of the Fantastic Four) are ready to defend companies and individuals from a new generation of criminals acting...
Posted in Adverblog on March 3, 2009 10:11 PM
Blogging One Show Interactive 2009
This year i'm part of the jury for 2009 One Show Interactive competition, so needless to say how happy and excited i am, looking forward to meet some old friends and meeting some new people that i admire and...
Posted in Adverblog on March 2, 2009 10:46 PM
Bavaria spoofs Heineken walk-in-fridge
Dutch beer brand Bavaria just launched a commercial that leaves no mistake. It's a direct, professional and fun spoof on the popular Walk In Fridge commercial from competitor Heineken, which was released late December 2008. I bet this will be...
Posted in Adverblog on February 27, 2009 06:10 PM
HP wakes up your feelings
HP is online in Asia with a new campaign to promote its personal computers range. The experience on the site is very flashy and definitely a bit weird with a voice over that takes us around. As the agency explains...
Posted in Adverblog on February 25, 2009 09:46 PM
The Cortez Brothers
Discover the story of a Nike's iconic shoe and meet the Cortez Brothers created by Tokyo Plastic....
Posted in Adverblog on February 23, 2009 10:30 PM
The Adi lookbook
As part of the Spring 09 campaign Adidas Originals has launched a digital lookbook to present its women collection. The project is interesting as it smartly mixes products, colors and the brand logo....
Posted in Adverblog on February 23, 2009 10:02 PM
Beware of the false Vladimir
In The Netherlands Symantec has launched an infotainment website to explain users the risks of using the Internet and the its solutions to avoid problems with digital assets and sensitive data. You never know who's watching you when you are...
Posted in Adverblog on February 23, 2009 04:30 PM
It's better to travel in groups
From Belgium, an amusing Tv spot created by Duval Guillaume Brussels for De Lijn, the Flemish public transport company....
Posted in Adverblog on February 22, 2009 10:12 PM
Work is in the air...
The geniuses from Waskman came up with a very original idea to advertise the new Vodafone "Oficina Movil" ("Mobile Office") service, which main value is to avoid freelancers and small businesses being wire-dependant on mobile phones, office phones and data...
Posted in Adverblog on February 22, 2009 05:48 PM
The day i became a pariah
Barack Obama's campaign was so huge and had so many actions that even two months after the election day passed i'm still finding out about curious things that were done. This is from the day i forgot going to vote...
Posted in Adverblog on February 22, 2009 04:21 PM
Vamos, vamos, Argentina!
When talking about advertising in South America you're sometimes exposed to hear about certain (and false) cliches: for instance, "Brazil is really good at graphic work, and only at graphic work" or "Argentina is really good doing TV work,...
Posted in Adverblog on February 19, 2009 11:45 PM
The smallest advergame ever
German agency Jung von Matt has joined forces with French web developer Mathieu 'P01' HENRI to produce the smallest advergame ever. It sits in 16*16 pixels or, better, in a favicon. The progject has been conceived to promote a very...
Posted in Adverblog on February 19, 2009 10:18 PM
Rock hard and build your future
Though i'm originally from Spain i've spent the last three years of my life living in Mexico, so the first time I asked Martina about writing for Adverblog she told me that it would be nice reviewing a lot of...
Posted in Adverblog on February 19, 2009 02:40 PM
Uniqlo Parka Style 1000
I love the crazy and happy mood of the latest Uniqlo online marketing campaign. From the very first second the website is able to generate a positive vibe and the curiosity to checking out the product and the photos of...
Posted in Adverblog on February 18, 2009 09:19 PM
GE gets smart and real
GE tagline says "imagination at work". And this time they really prove with a website (and with the help of Goodby Silverstein & Partners and North Kingdom) that explains how their smartgrid can help reducing dramatically pollution and energy waste....
Posted in Adverblog on February 18, 2009 08:48 PM
Registering and the user experience...
I don't know if it's just me but this morning i step onto a couple of sites that asked me to fill in a twelve-fields form (each) before getting into the experience, which, by the way, one was really boring...
Posted in Adverblog on February 17, 2009 11:55 PM
Recession and a depression?
Odd but... The second webisode of MoneyBox covers the definition of a recession, why recessions happen, the best way to survive a recession and the difference between a recession and a depression. Kinda funny......
Posted in Adverblog on February 17, 2009 11:20 AM
Besties
Being a bestie is tough. Being a good flatmate/housemate is tougher. Mobile broadband carrier Unwired has a new campaign that asks renters to leave if the flatmate is not worth living with. Join the fb group and tell your story...
Posted in Adverblog on February 16, 2009 09:41 AM
The iPhone and the App Store contradictions
Marta Kagan recently put online a useful presentation on branded applications for the iPhone, considered as the next generation of immersive mobile branding. Her slideshow gives me the opportunity to spend a couple of words on the huge contradictions I...
Posted in Adverblog on February 15, 2009 06:34 PM
The Ultimate Joker
I always loved this topic on Dipity where you can find the latest Meme things storming the Internet, from the buzz generated by the Blair Witch Project to the moment in which George W. Bush is attacked with a shoe....
Posted in Adverblog on February 14, 2009 10:48 PM
Ceranco
Porcelanosa started its business a long time ago selling floor tiles and it became a huge force in that industry, specifically in Spain. Then, they evolved and created complementary brands to offer further services, like for instance interior and...
Posted in Adverblog on February 14, 2009 10:20 PM
Saxso Funny videos
Originally in portuguese and done by DDB, i found simple and fantastic the fact behind the claim "Toda imagem tem un son" ("every image has a sound") of this campaign for Saxso Funny, a sound-producing company in Brazil: (via: Semillero)...
Posted in Adverblog on February 14, 2009 10:03 PM
Let's learn from Japan
One of the things I like about the way Japanese brands (and agencies) approach digital marketing is the fact that blogs (and bloggers) are always on their mind. If you pay attention to most campaigns recently launched on the Web,...
Posted in Adverblog on February 9, 2009 10:25 PM
IKEA's storytelling
In Sweden IKEA tries a new approach to its digital communication, exploring storytelling with a mix of videos and illustrations. The goal is to introduce the new IKEA PS collection, a line of eco-focused products just launched on the market....
Posted in Adverblog on February 8, 2009 10:32 AM
Bjorn Borg, let's break up!
Swedish underwear brand Bjorn Borg is online with a new, amusing campaign that exploits the digital media at its best, providing visitors with witty sense of humor, interactivity, media integration and even a dating service! The concept is all about...
Posted in Adverblog on February 7, 2009 05:21 PM
Onitsuka Tiger launches the Zodiac Race
Onitsuka Tiger has recently launched a campaign to celebrate its 60th Anniversary and promote its new collection ispired to the Japanese Zodiac. Amsterdam Worldwide has created a short animation movie and has refreshed thewebsite and the print campaign according to...
Posted in Adverblog on February 6, 2009 02:41 PM
Heineken's user generated Walk In Fridge
Heineken booked a nice viral success with the recent Walk In Fridge commercial. Within a couple of weeks it got over 5 million online views. IllegalAdvertising.com is now pointing at a user generated Walk in Fridge, spoofing the commercial. Production...
Posted in Adverblog on February 6, 2009 12:59 PM
My chocolate tastes better than your chocolate
It's interesting how a lot of these little apps that used to live in a microsite are now served in Facebook, so they can use directly the contents already existent and uploaded by the users. Axe Chocolatizer is a...
Posted in Adverblog on February 5, 2009 08:03 PM
The Web is your playground
In the US, Allstate and the Olympic Committee have launched an online contest to spread the Olympic spirit and the passion for sport through the Web and in particular within the Chicagoland-area. Six to twelve years old children are invited...
Posted in Adverblog on February 5, 2009 07:36 AM
Augmented reality to locate the closest ATM
I'm extremely interested in branded mobile applications. As you might have read some weeks ago, with Nike Italy I have recently launched a football related app called Nike Goal, so my eyes are wide open to look for ideas and...
Posted in Adverblog on February 3, 2009 09:22 PM
Marketing trends for 2009
Marketers and account planners out there, have a look at the Leo Burnett predictions in marketing for 2009. A few things might not sound new, and on a few things you might disagree. But it's a good set of inspirations...
Posted in Adverblog on February 2, 2009 01:21 PM
The Playground Barometer
From Sweden, a great example of interactive banners that take full advantage of the power of online media. Depending on the weather conditions in the city where you are connecting from, you get a different recommendations on the jacket you...
Posted in Adverblog on February 2, 2009 08:54 AM
Closed Jeans is open to celebrities
Let's stay in Germany to have a look at Closed.com, another fashion/denim website that has some interesting aspects to highlight. First of all, if we start from the "collection" side... I like the fact that the experience of discovering the...
Posted in Adverblog on February 1, 2009 10:26 PM
Play(with)Muji and buy
From Japan, a very good project that mixes branding and e-commerce in a smart and creative way. The PlayMuji calendar displays everyday a different product, with a video that either shows its characteristics, how to use it or simply provides...
Posted in Adverblog on January 27, 2009 10:14 PM
Skoda Octavia Remote Control
In The Netherlands, Skoda is running a fun and very interactive campaign to promote their renewed Octavia models. Through a campaign website they made it possible to control a real car. On several locations throughout Holland, the car is parked,...
Posted in Adverblog on January 27, 2009 09:05 AM
Eyebrow Dance
Cadburry is getting famous for its weird but striking commercials. I'm sure y'all remember the Gorilla ad, and maybe even the trucks commercial. All on courtesy of A Glass And A Half Full productions. Just released is the follow up...
Posted in Adverblog on January 24, 2009 01:07 AM
MoneyBox Ubank Webisodes
Three Drunk Monkeys in Sydney have changed the way banks speak to customers via webisodes based on the current financial climate. They are produced in a 'tongue in cheek' way but also contain essential finance information in simple everyday speak....
Posted in Adverblog on January 22, 2009 06:57 AM
Dear Mr. President
You have something to say to the President of the United States? Then you can upload your video to Dear Mr. President, a nice action coming from Pepsi and R/GA. (via: TheFWA)...
Posted in Adverblog on January 21, 2009 02:46 PM
Experience a Volvo truck
This is an advergame for the boys out there who always dreamt of driving a truck (at least for a day). The Swedish developers at Muskedunder Interactive have created a game for Volvo Trucks to experience the challenges of driving...
Posted in Adverblog on January 21, 2009 07:00 AM
ING and the (a)live website
After the successful "I need to go" online campaign launched by ING Direct about one year ago, the bank is back with a new project characterized by sense of humour and a smart use of the digital media.. The amusing...
Posted in Adverblog on January 21, 2009 06:34 AM
What does it take to be an Interactive Producer?
I first reached iPro last December but i hadn't visited it since then, so i got really surprised this morning when i found out how much content is containing right now. In a few words, iPro is, above all,...
Posted in Adverblog on January 20, 2009 09:28 PM
Inauguration of Barack Obama
I'm following Obama's inauguration using this app done by CNN, kind of cool that you can feed your Facebook newsfeed and see others' so there's a logged conversation about the whole event. Update: There's also a new (and functional...
Posted in Adverblog on January 20, 2009 04:22 PM
Ikea gets tactical with Obama
I love tactical marketing actions as they are so much able to reinforce the coolness of a brand. Ikea latest action is a great example of smart tactical marketing. In the US they launched a guerrilla action and a website...
Posted in Adverblog on January 20, 2009 06:46 AM
Sony, Cam with me
In Japan Sony has launched a new, beautiful website to promote its Cam recorder. It's a virtual experience of a child's growth documented with a Handycam. The video experience is somehow poetic and sligthly interactive. While you watch the video,...
Posted in Adverblog on January 19, 2009 09:50 PM
Detective Stripes has just come into town
Sorry for the self-promotion post but this is a project that we were eager to talk about since October, when we started to work on it here at Grupo W. "Detective Stripes" is the main website in our new global...
Posted in Adverblog on January 19, 2009 01:02 AM
Get older with an MMS
The Epica Awards have been assigned recently. Among the others, you should have a look at the winner for the best mobile marketing campaign. The agency is one of my favourites, Forsman & Bodenfors very well know for a lot...
Posted in Adverblog on January 16, 2009 06:37 AM
These shoes are made for escaping
Taylor Momsen (from Gossip Girl TV series) escaping from paparazzi... in this viral intended video made by Nike (some comments for the video are hilarious and worth reading as people discuss whether it's advertising for Nike or for a movie-videogame)...
Posted in Adverblog on January 16, 2009 12:23 AM
60 years of Puma
Although the "upload-your-photo" thing is everywhere these days i found really funny this site called "I am 60" that Puma has just released to celebrate their 60th anniversary. So upload your photo once again and then you'll be able...
Posted in Adverblog on January 15, 2009 05:29 PM
Mobile soap opera to teach safe sex
In the UK the COI and Department for Children, Schools and Families (DCSF) have just launched a mobile drama series to teach teenagers the importance of using condoms. After signing up on Thmbnls' website users will start following the 22...
Posted in Adverblog on January 15, 2009 04:54 AM
That monster, love
After stunning cases such as "Big shadow" or "Rec You", japanese agency GT Tokyo can be considered as having one of the most original approaches on digital ways of communication. I think this campaign called Love Distance that they created...
Posted in Adverblog on January 14, 2009 10:39 PM
Virtual test drive for Toyota IQ
Toyota Europe has recently launched a virtual test drive for its IQ model. The website, created by the flash gurus at North Kingdom and Illianced allows users to drive the car through a futuristic landscape while discovering the main car...
Posted in Adverblog on January 14, 2009 09:13 PM
Lynx Roar Off
In the UK Lynx has launched an amusing online campaign to promote its fragrances. The concepts features sexyness back in the prehistoric era and is also brought to life through a Tv campaign....
Posted in Adverblog on January 14, 2009 08:32 PM
Durex balloon animals
So simple, so on product en and so funny. Love it. Update: Director Superfad points at some fun outtakes. Read further to watch....
Posted in Adverblog on January 14, 2009 03:30 PM
Nokia's Beautiful Connections
In the UK Nokia is online with a new website to present its E71 model. Wieden + Kennedy and Hi-res! are the agencies which commissioned four films to bring to life the concept of "Beautiful Connections" that characterizes the phone....
Posted in Adverblog on January 14, 2009 06:47 AM
A short history of marketing
"A short history of marketing", a little video done by Michael Reissinger for Scholz & Friends...
Posted in Adverblog on January 13, 2009 07:50 PM
A day in the life of a vagina
Lactacyd makes products for intimate care and I don't know for sure but I think that this video should be going viral in the next few days: The final copy reads: "Your vagina is vulnerable, Lactacyd helps protect" (as i...
Posted in Adverblog on January 13, 2009 07:25 PM
Never Hide in a cow
The Never Hide campaign for Ray-Ban has been very successful so far with several very viral video's. You'll probably remember the guy that catches glasses with his face and the same guy that is bobbing for glasses. This time the...
Posted in Adverblog on January 7, 2009 09:59 AM
Know the signs
Done by Unit9 and Ruby and based on the fact that some people turn into embarrassing characters when they drink too much, Heineken launched this experience site called "Know the signs" last December to recommend a moderate use of...
Posted in Adverblog on January 6, 2009 03:51 PM
Humanitarian Lions?
Hey! happy new year everybody! Not about interactive itself but i found this interesting: Do you think that there should be a category awarding the best practices to make this world a better place? Then maybe you're interested in supporting...
Posted in Adverblog on January 6, 2009 02:54 PM
Jag Jeans
Mattt sent me this link a couple of weeks ago in which Jag Jeans creates a short but nice experience to promote their new denim line. Choose your favorite model and take pics while he/she wears the clothing (as in...
Posted in Adverblog on December 30, 2008 11:30 PM
Heineken's Walk In Closet
It's been a while since we've last seen a proper Heineken commercial. A shame, since their ads had been grown out to a real trademark over the years. But with the just released spot below, aimed at the Dutch market,...
Posted in Adverblog on December 30, 2008 02:27 PM
Screensavers Race
Last October, Intel Brazil created probably one of the the most original screensavers ever, take this video as an example of what is it about: Then, you were sent to this site where you had available making one of your...
Posted in Adverblog on December 30, 2008 01:00 AM
YouTube Doubler
Last summer my friends Pit and Efrain sent me a link describing a strange experiment from the group Pop Levi using videos from YouTube for their single "Semi Babe". You had to open both videos (each one of them featuring...
Posted in Adverblog on December 30, 2008 12:20 AM
A nice Christmas card
I think when working in an agency everyone of us has faced that simple question that reads "what will we do for Christmas?". Although the main solution in the latest times has been uploading your face to customize some kind...
Posted in Adverblog on December 29, 2008 10:23 PM
Be a Real player
I'm a bit late with this, but the idea was nice, so I post about it anyway. Back in the beginning of December, to support Real Madrid in the challenge vs Barcelona, BWin, sponsor of the team, has put online...
Posted in Adverblog on December 29, 2008 10:02 PM
Party time
If you enjoyed Barack Obama winning US elections or simply you enjoyed George W. Bush leaving being the President of the United States then you'll maybe like this site created by the people at Shackleton called "Bush ByeBye Party". Simple...
Posted in Adverblog on December 29, 2008 09:44 PM
Merry Christmas the Coca Cola way
I know I arrive a few days later than due, but I'd like to wish Merry Christmas to everybody sharing this amusing website created by Gringo for Coca-Cola Brazil. The site allows you to send amusing animated Christmas cards wishing...
Posted in Adverblog on December 27, 2008 03:40 PM
All I want for Xmas is you
The Christmas tree gets personal this year, with the original Vodafone Christmas Clones idea coming from Australia. The website allows you to create personalized Christmas papertoys with your face to be sendt to your friends as greeting card via email....
Posted in Adverblog on December 21, 2008 05:43 PM
A Tom Tom is forever
This Christmas Tom Tom is trying to replace diamonds as the best gift to state your partner your love forever. From The Netherlands Black Magic Marker shares with us an amusing campaign were men promise neverending love to their girlfriends...
Posted in Adverblog on December 19, 2008 08:24 PM
Introducing... Nike Goal for the iPhone
I apologise, but I need again some space for self promotion... I'm very proud to share with you Nike Goal, an application for the iPhone that we at Nike Italy developed together with the Italian agency H-Art. Nike Goal has...
Posted in Adverblog on December 18, 2008 09:42 PM
Fanta plays with great mobile applications
Fanta (Coca-Cola Company) is about to launch a very innovative campaign on mobile across Europe at the end of January. Alongside the classic goodies (wallpapers, ringtones ...), and a game, the wap site will offer original applications too. The most...
Posted in Adverblog on December 18, 2008 06:52 PM
Scary inspirations on NIKEiD
Tonight a bit of healthy self promotion... I'm very happy to share with you my first digital commerce project which launched today on NIKEiD. Nine Italian bloggers and an amazing illustrator got together to reinterpret some of Nike's most iconic...
Posted in Adverblog on December 16, 2008 10:16 PM
Happy Christmas from AKQA
It's that time of the year again: agencies start releasing their creative Christmas wishes. And the first one I see immediately sets the standard. Simply a great piece of work by AKQA. If you come by any other great Christmas...
Posted in Adverblog on December 16, 2008 08:58 AM
Flemish Liberation Army Against Freedom
This year again, it's an army of supposed terrorists that warn the Dutch people for the dangers of their traditional New Years Eve fireworks. The L.A.A.F. army now joined forces with neighbouring Belgium, since they provide the Dutch with illegal...
Posted in Adverblog on December 15, 2008 01:43 PM
Simon's sister's dog
You've probably seen at least one of the Simon's cat video's - highly entertaining and successful animations about the oh so recognizable habits of a cat. The same creator has now been asked to help tackle pet obesity by creating...
Posted in Adverblog on December 15, 2008 08:32 AM
Zero DB the silent protest
In the UK, Zero DB, a charity association against the use of music in torture has launched a website and online petition to drive awareness and claim attention around the issue. Even if the UN and the European Court of...
Posted in Adverblog on December 14, 2008 09:52 PM
Say cheese!
If you love cheese as much as I do, here is a website with which you will fall in love at first sight. It's called Cheese Cupid (!?) and it takes you through a discovery experience of the cheese world....
Posted in Adverblog on December 14, 2008 09:30 PM
Survivors get interactive
In the UK BBC and Perfect Fools have launched an interactive version of the popular TV series Survivors. As explained on Brand Republic, the advergame "mirrors each episode and extends the entertainment experience for viewers while aiming to attract new...
Posted in Adverblog on December 13, 2008 11:02 AM
Red Bull settles in the Playstation Home
The Energy Drink brand is famous for its original way to communicate, delivering a lot of content around massive original events (Air Race, Flugtag, etc...). I am not gonna enumerate all the advergames developped by the Austrian company, that would...
Posted in Adverblog on December 12, 2008 11:50 AM
Goldenhook : choose your grandma
There 's a French common proverb (arrogant of course...) saying "In France we don't have oil, but we have ideas". And this new website is a cool idea. Nice and simple. It offers you to buy a special hat (bonnet)....
Posted in Adverblog on December 12, 2008 07:00 AM
Buzz of the Week : French Mario Kart
It has been days I've been hesitating to post on this ... MARIO KART (REMI GAILLARD)envoyé par nqtv It might be seen as pointless, and could have remained a funny local video. Except it has reached 1,200,000 views in one...
Posted in Adverblog on December 11, 2008 05:01 PM
Xmas shopping at IKEA
Who said you can't buy a Xmas present at IKEA? Maybe you won't get something fancy, but if you lack money and ideas I think you should still have a look at the shopping guide they launched in Sweden. Even...
Posted in Adverblog on December 10, 2008 11:31 PM
Kapsule by Karl
Karl Lagerfeld is back with a new fragrance and a new website. I think I already told how I feel fascinated by personality of the German fashion designer, so I can't help spending a few admired words for the Kapsule...
Posted in Adverblog on December 10, 2008 11:02 PM
Zuji: Helping holidays happen
I don't know how i didn't heard of this campaign before but thanks to my good friends Jesus and Ferran I've seen the light because I think it's fantastic. ZUJI is an online travel company who wanted to be positioned...
Posted in Adverblog on December 9, 2008 10:44 PM
NYTimes Conversations
I found very interesting this way of getting information in this site done by Your Majesty for the New York Times called NY Times Conversations. A nice and simple navigation to see interesting videos of people like John Leguizamo or...
Posted in Adverblog on December 9, 2008 10:26 PM
The end (and the beginning)
Don't worry, this is post is not to announce the end of Adverblog! I just couldn't find a better title to present you with a book and a photo collection on Flickr dedicated to opening and closing titles in the...
Posted in Adverblog on December 9, 2008 09:53 PM
Logorroic Sprite
From Brazil, a website that talks too much, but is amusing to explore. I must admit I didn't understand much a part from the fact that it promotes Sprite, but I can tell you I really like the design that...
Posted in Adverblog on December 9, 2008 09:37 PM
Let's currrl
What happens when a TV show meets a sport like curling? Easily find the answer checking out this amusing advergame launched in Canada by CBC. Choose your player among the cast of "little mosque on the prairie" and have fun...
Posted in Adverblog on December 9, 2008 09:22 PM
Victoria's Secret widget
To promote its website on its last and highly longed-for fashion show, Victoria's Secret put a massive and rich widget forward. Loyal to the site it represents (fully developped in flash, with tons of materials), it offers a lot of...
Posted in Adverblog on December 9, 2008 05:06 PM
Rexona Toys
A very nice TV spot for Rexona. Advertiser: Unilever Brand: Rexona Advertising Agency: VegaOlmosPonce, Buenos Aries Director: Nico & Martin Production Company: Primo, Buenos Aires Post Production: Bitt Animation / Che Revolution Post DoP: Cristian Cottet Editor: Patricio Pena I...
Posted in Adverblog on December 4, 2008 04:17 PM
Wowow : 15 Step, 12 angles, your rainbow
Wowow, a Japanese Tv station gives you the opportunity to direct a video of a Radiohead live track on a dedicated page. You can choose from 12 different angles to edit your video of 15 Step, played live during last...
Posted in Adverblog on December 4, 2008 03:15 PM
Best interactive case ever
Over the years we've seen a lot of great interactive cases come by on Adverblog. But the case I'm about to show you is definitely the best one ever. It's entertaining and interactive in many ways, it's got a very...
Posted in Adverblog on December 4, 2008 09:36 AM
Don't kiss the smoker
From New Zealand a basic yet quite nice advergame to keep youth away from smoking (and smokers). The insight is strong and simple: do you really feel like kissing a smoker? As said, don't expect anything fancy, I just feel...
Posted in Adverblog on December 3, 2008 08:55 PM
Bankers Stories
More than other banks Societe Generale went through difficult times during the last year or so. To regain credibility after the Jerome Kerviel affair, they decided to launch an online campaign to show the faces and tell the stories of...
Posted in Adverblog on December 2, 2008 09:00 PM
RedBalloon Jetfighter
The Christmas ads have started and in Australia they have a website where you can purchase extreme gifts. I thought this ad was a good parody and a good laugh. Take a look....
Posted in Adverblog on December 2, 2008 02:05 AM
Uniqlo meets Cirque du Soleil
Corteo is the new show from the Cirque du Soleil, done to commemorate their 25th anniversary. Seizing that, Uniqlo and Cirque du Soleil have teamed up to release this wonderful site called Uniqlo meets Corteo....
Posted in Adverblog on November 26, 2008 11:52 PM
Bruce Lee plays ping pong, own style, for Nokia
A successful viral video by Nokia to promote its N96 ... in China, and which has already crossed many borders. If you are lucky, have a good bandwith, or live in China, you might get access to the dedicated website....
Posted in Adverblog on November 26, 2008 02:10 PM
Pink is the new..
It looks like pink (football) kicks are going to be hot this season. Just days after each other, both Nike and Puma started to promote the shiny colored shoes. Nike launched the cool Mercurial Vapor Rosa Pink Panther commercial with...
Posted in Adverblog on November 26, 2008 09:18 AM
Hologram of French goalkeeper by Adidas
As you might be aware of, Princess Leia is no longer the only one to use holographic projection. Brands and media have been using this technology for some years now. The last one is Adidas. The brand put an hologram...
Posted in Adverblog on November 25, 2008 08:01 PM
Orange France : penalty duel
To promote its football broadcasting service on Orange TV and Orange mobile, the French Telco just launched a very nice micro site. It is a full window flash video, where Sebastien Chabal, a French rugby player, kind of an icon...
Posted in Adverblog on November 18, 2008 12:47 PM
Unload
I LOVE the idea behind Farfar's new site for Nokia - The Unloader. The problem is that the first five files I tried failed as they were not compatible. Shame. I tried a .xls a .swf a .vsd etc but...
Posted in Adverblog on November 18, 2008 10:23 AM
The Batak duel
One year after viral game Stare Out, O2 and the England rubgy team are ready for another challenge to the online audience. This time the game is called Batak and it tests your peripheral vision. The game is based on...
Posted in Adverblog on November 17, 2008 10:15 PM
Interactive love at first "site"
From Greece, a campaign for a chocolate bar that is proving very successful. As Panos from OgilvyInteractive explains us, "Love at first site" is a 17 minute interactive film, shot on the Greek island of Paros, and in Athens. It...
Posted in Adverblog on November 17, 2008 09:55 PM
Who let the dogs out?
I don't know why but i've spent the last two days watching these puppies through a live webcam, as well as the other 23.000 people watching them at the same time... even full-screen size... also, it's really funny the variation...
Posted in Adverblog on November 14, 2008 07:29 PM
Lego Fashion Show for JCDC
This season Jean Charles de Castelbajac has decided to unveil his Spring/Summer 2009 collection with an animated LEGO-populated fashion show video. The result is amazing (and amusing). via...
Posted in Adverblog on November 14, 2008 01:13 PM
Crime Medicine made in Sweden
Crime Medicine has nothing to do with CSI. Crime Medicine is a campaign launched in Sweden to inform citizens that more than 60 percent of prescription drugs sold on the internet are counterfeit and potentially dangerous, or substandard. The online...
Posted in Adverblog on November 10, 2008 10:13 PM
Art meets Google Street View
What I love about working in digital marketing is the fact that digital tools can be become even more powerful, cool and engaging if and when they are integrated with the "offline" world. You can apply them to marketing action...
Posted in Adverblog on November 10, 2008 09:00 PM
42 good things
Did you know there are 42 good things you can do with the Samsung Omnia mobile phone? You can discover each one of them by watching 42 short videos on the dedicated website. Yes, I know, at first sight the...
Posted in Adverblog on November 9, 2008 09:36 PM
The Eco Dance
As usual, I love to discover and present projects from all around the world. For example, today let's fly to Norway, to join The Eco Dance. Thomas, from King (the agency behind the project together with From STHLM with love),...
Posted in Adverblog on November 8, 2008 08:56 PM
No Hunger
I like very much the communication approach from the guys at Shackleton. Even when they've been the Direct Agency of the Year in Cannes Festival for the last couple of years, they do not limit themselves to one field and...
Posted in Adverblog on November 7, 2008 01:07 AM
Awesome widgetness
I really like this new site from Goodby. It just supports the product so well. Big idea done really well... Christian Haas, group creative director: 'We wanted to create something that was simple yet which demonstrated the full potential of...
Posted in Adverblog on November 5, 2008 11:03 AM
The QR dilemma
I've been fascinated by QR codes since the very beginning, a couple of years ago. And I've always asked myself the same questions: how many people have the QR reader software installed on his/her mobile phone? How many people really...
Posted in Adverblog on November 4, 2008 06:14 AM
Are you ready for the Emergence Day?
I realize it might sound weird for a young lady to sound excited for the upcoming release of a videogame but, you know, I'm an all around digital lady, and I therefore like videogames... A new episode of Gears Of...
Posted in Adverblog on November 3, 2008 09:38 PM
Sony Ericsson meets Bond
Another partner of the latest James Bond movie is Sony Ericsson which has also launched a website to highlight its connection with the 007 coolness. The website is available only in a few European countries, but the UK is there,...
Posted in Adverblog on November 3, 2008 07:46 AM
Kod: Zero
From Turkey, let's discover an advergame launched by Coke Zero to cash on its sponsorship to the movie Quantum Of Solace. Of course, everything is in Turkish, but Selim has sent us all the information in English, so that we...
Posted in Adverblog on November 3, 2008 05:16 AM
Have fun and learn with the Energuy
From Canada, a nice Web experience to understand how to save energy throughout your home. Meet the Energuy, drag him around by the hand he'll help you discovering all the stuff you can use more efficiently. It's a kind of...
Posted in Adverblog on November 2, 2008 05:04 PM
Vaseline, Prescribe the Nation
Lazy Sunday afternoon, perfect time to go a bit back in time and discover some of the most interesting projects of the last couple of weeks. The first campaign comes from North America, where BBH, New York (campaign strategy), Ogilvy...
Posted in Adverblog on November 2, 2008 04:23 PM
AC/DC rocks!
Q: What to do when some of your fans work in an office with a firewall that doesn't allow them to visit contents hosted at YouTube so you can't make your new work available to any of them? A: You...
Posted in Adverblog on October 31, 2008 11:05 PM
A "Contagious" offer you can't refuse
If you are looking for some good and fresh food for thought in marketing and communication, you can't miss the Contagious Communications offer. Only for this week, you can buy their reports with a 50% discount. This year they have...
Posted in Adverblog on October 28, 2008 11:46 PM
Have a virtual baby with VW
Gulp. I would like to meet the crazy mind that came up with the RoutanBabymaker3000 idea, and the Volkswagen marketer who approved it (what a brave man!). Not sure whether I have positive or negative feelings about the idea that...
Posted in Adverblog on October 28, 2008 11:23 PM
Escape the Bad Credit Hotel
Better late than never, the US Treasury has launched an online campaign to explain people the how to survive the credit nightmare. The Bad Credit Hotel is a gloomy black & white video based experience that helps citizends understanding the...
Posted in Adverblog on October 28, 2008 10:33 PM
McCain, surrender!
From the very first Will.I.am's "Yes we can" video I can't stop being amazed of how Obama and its campaign (whether if the contents are from the campaign itself or user generated) has connected to the new generation that grew...
Posted in Adverblog on October 26, 2008 07:03 PM
Meet The Beckers
If you haven't met the Beckers, you should now. In late September, a three minute video gave a look inside the life of the Becker family, preparing for their annual Thanksgiving tradition. Initiated by Audi, the family features several stereotype...
Posted in Adverblog on October 24, 2008 02:38 PM
Australian AFL and Parody
I love Australia and I love a great adverstising parody. Australia's main footboll game - AFL - had a major campaign this year with this original cool ad (11, 500 youtube views), the first ad below. But the parody is...
Posted in Adverblog on October 23, 2008 12:46 PM
Ballad for David
Not sure what to make of this... funny or trashy? You decide......
Posted in Adverblog on October 23, 2008 09:37 AM
Presidential Hot Air
Tequila in Sydney have once again produced a site that pokes fun at the USA Presedential race for the White House. Their last effort Slap The Candidate was very fun and had great user interaction that made you somehow laugh...
Posted in Adverblog on October 23, 2008 07:27 AM
Pull and Bear's eco touch
In occasion of the World Tree Day (last September) the Spanish fashion brand Pull and Bear has launched an eco-friendly online initiative to share its eco-responsible vision and engage/activate brand fans who care about the future of mother earth. First...
Posted in Adverblog on October 21, 2008 11:09 PM
Mobiles of the others
Back after a long break, I really don't know where to start from... There are so many projects I should catch up with! So bear with me if I will post about something that is a few weeks old. If...
Posted in Adverblog on October 20, 2008 08:37 PM
Axe Dry France : Canadairman
In France, Axe (Unilever) is launching today a website for its anti perspirant range: Dry . It is based on the same concept than the international TV spot, with a guy who sweats like a fire hydrant, and who needs...
Posted in Adverblog on October 20, 2008 09:02 AM
Sony Bravia: Domino CIty
It's been a while since we've last seen a new Sony Bravia commercial. But we've got news from New Zealand, where Domino City just got released. This commercial, in line with Balls, Paint and Bunnies, is showing domino stones falling...
Posted in Adverblog on October 16, 2008 12:23 PM
Things to do in Halloween day
One of the things i like the most about the digital work coming from DoubleYou is how they integrate storytelling in their advertising campaigns. Eight or nine years ago they established themselves as one of the most brilliant interactive agencies...
Posted in Adverblog on October 3, 2008 06:03 PM
Hotel 626
Last year here in Mexico, Doritos released a series of TV and YouTube spots to support a TV series called "13 miedos" ("13 fears") and in everyone of them people were chased by famous fearful creatures such as Nosferatu, Werewolf...
Posted in Adverblog on October 2, 2008 06:13 PM
Poke your Sensible!
Being one of the most extraordinary uses of Papervision 3D i've ever seen, in this campaign done for Cadbury Schweppes Spring Valley (by George Patterson Y & R Melbourne + Digital Pictures Melbourne) you're elected to receive one package in...
Posted in Adverblog on September 29, 2008 06:02 PM
Volvo's RUSH
On October 4th 2008, the Volvo Ocean Race will start off again in Alicante, Spain. Volvo, head sponsor of the global sailing event, just launched RUSH, a cool interactive film game to promote the event - and offcourse some of...
Posted in Adverblog on September 29, 2008 04:11 PM
A survival guide for young adults
In Australia the local government has launched an informative website to support teens finishing school and debuting in the adults world. The "Get out there" experience is dubbed "a survival guide for young adults" and it really offers a wide...
Posted in Adverblog on September 27, 2008 09:00 PM
The Hard Core Stuff Has Started
Check this weirdness out video Droga5 and Sarah Silverman have thrown their hats in the fierce political furnace that is the 2008 Presidential Election. Pro-Obama Jewish voters have organised to mobilise young Jews to go to Florida to convince their...
Posted in Adverblog on September 26, 2008 11:14 AM
Diesel's Dirty 30 party
To celebrate's it's 30 year anniversary, Diesel throw's a Dirty 30 party in 17 cities around the world. To promote the party, a 70's style porn movie has been re-edited into.. well, see for yourself :) Kudoos for The Viral...
Posted in Adverblog on September 25, 2008 10:19 AM
Wario Land - Shake it
The new Nintendo Wii game 'Wario Land - Shake It' is taking it's shaking very seriously. The game is controlled by shaking the Wii, which is nicely translated into the promotional website (shake buttons to load). But even better is...
Posted in Adverblog on September 23, 2008 03:17 PM
Sprite, don't lie
I like the way they approach advergames in Brazil, because they look at collaborative solutions, not only at fun for individuals. A few months ago we saw the example of Greenpeace and the award winning WeAtheR project, today we look...
Posted in Adverblog on September 22, 2008 09:42 PM
Diamonds (sometimes) are for men
Giorgio did it again. Armani just launched a new fragrance for men, and to keep the pace with the times as also launched a website to support it. With a dark, mysterious and sexy atmosphere as usual the site does...
Posted in Adverblog on September 22, 2008 09:14 PM
The Tutuanna Melody
From Japan, a new website that, if I understood it correctly (?! ;-) is extremely cool. But let's proceed with order... First of all, the link: Tutuanna is a Japanese underwear brand that has recently launched a virtual showcase of...
Posted in Adverblog on September 22, 2008 06:22 AM
The White Rabbit
The White Rabbit is a concept restaurant in Singapore with a lovely, illustrated book-style website. I like the idea of a trendy restaurant investing in its online presence as well. It's important to consider branding at 360 degrees, especially if...
Posted in Adverblog on September 20, 2008 02:48 PM
The Tax Office is your friend
Strange but true, the Tax Office can be your friend. Look for example at the Dutch case, the local "belastingdienst" has launched a campaign to explain to young people how they can get some money back if they fill in...
Posted in Adverblog on September 20, 2008 02:31 PM
The X Factor challenge
I love when media are well integrated delivering a rich and new experience. It's the case, for example, of The Carphone Warehouse X Factor Challenge website in the UK, that perfectly supports and enhances the TV show. The website has...
Posted in Adverblog on September 19, 2008 08:11 AM
The 501 is back
The iconic Levi's 501 denim is back with a global communication campaign dubbed "Unbuttoned" that on the Web takes two shapes: one for the US and one for Europe. In North America the site launched already a few weeks ago...
Posted in Adverblog on September 18, 2008 10:10 PM
So relaxed
Not classy, but amusing. Here you go with the latest commercial launched by Extended Stay Hotels. Thanks Anna for the tip....
Posted in Adverblog on September 17, 2008 06:27 PM
Free your instinct
If your goal is to promote a deodorant for men, you can base your concept on two options: a) the protagonist of your ad is a super sexy guy and all girls run after him (this is Axe, the latest...
Posted in Adverblog on September 16, 2008 04:54 PM
Ferrari, California dreamin'
If you are Italian (and also if you are not) you can't help falling in love with a Ferrari even if passion for cars are not on your agenda (like in my case). The Ferrari California website has been launched...
Posted in Adverblog on September 16, 2008 04:18 PM
Roll around the world
From Sweden a nice website to promote the online travel agency Travellink. It's an hybrid but interesting project that mixes an ability game with a quiz. Your goal is to race around the world balancing the cube where six different...
Posted in Adverblog on September 16, 2008 01:36 PM
Adidas' secrets of style
In France Adidas has launched a mini-site to promote its Low Pro Football collection. Even if these shoes are among the ugliest they produce, I like the project. Not really for the website (very basic and with the usual user...
Posted in Adverblog on September 16, 2008 12:39 PM
The Woman Whisperer
Just launched - A funny ad for Carlton Mild in Australia. The beer is mid-strength so you can stay longer at the pub drinking with your mates... well I am sure we have all seen this, been apart of it...
Posted in Adverblog on September 16, 2008 11:53 AM
Decathlon back to sport
Even if you have to create just a simple, low budget website that purely works as a retail traffic driver you can still do it with a touch of creative taste. Take Decathlon in France, for example. The sporting good...
Posted in Adverblog on September 15, 2008 11:30 AM
The science of sexiness
In UK and France Wonderbra launched today an online campaign starring Dita von Teese. In the video, the burlesque star becomes a scientist who discovers the gene for sexiness and transforms into the Burlesque version of herself. The action supports...
Posted in Adverblog on September 15, 2008 10:25 AM
The Clinique Scheelboute dilemma
Now, this is extremely weird. I can't find any other adjective to describe it if I want to keep an objective point of view at least in the introductory part of the post. In Belgium, the Flanders tourist board has...
Posted in Adverblog on September 15, 2008 09:52 AM
The Wild Ride with XM
I had no idea of what XM Radio. And I'm still not sure of what XM Radio is after looking at the website they recently launched. Don't get me wrong, the site is very nicely designed, the animations are lovely,...
Posted in Adverblog on September 14, 2008 08:29 AM
Run Cactus Kid, Run by Oasis
Strange, astonishing, rich, complete, surrounding, big. Here are the few adjectives I would use to describe the "run Cactus kid, run" campaign by Oasis (the fruity drink not the band ...). I let you read its Wikipedia page, the mechanism...
Posted in Adverblog on September 12, 2008 07:13 PM
Plastic Man, always connected
In Denmark TDC has launched a nice video website to promote its USB connect card. Created by In2media, the site features an ordinary young man who connects to the world from a bench in the park and becomes a sort...
Posted in Adverblog on September 12, 2008 05:24 PM
Re-charge your Nescafe
Introducing Nescafe Charge, directly from Japan, a product that, at first sight, looks absolutely useless or, better, superfluous: a recharge for your Nescafe stock. However, as usual, it's important to go beyond appearances. If you have a better look around,...
Posted in Adverblog on September 12, 2008 07:43 AM
Ocho reclutas by Rexona for Men
In Mexico, our friends at Grupo W made a qualitative and original website for Unilever's brand Rexona (aka Sure). To promote its Sportfan range, the brand invites you to compete through a series of different games. You'd better perfectly know...
Posted in Adverblog on September 11, 2008 05:55 PM
Agent Provocateur Experience
Lingerie brand Agent Provocateur just released "the most scandalous experience ever seen on a AP website". The interactive advermovie (or something like that) consists of a full browser movie, which leads you into a dark castle, full of mistresses in...
Posted in Adverblog on September 10, 2008 08:10 PM
Foot Locker Evolve (Nike Tuned 10)
Footlocker has launched a very nice website to promote its exclusive Nike model, the Tuned 10. It must be pleasant for a highly reputed brand like Nike to know it can rely on its distributors to maintain its high standards...
Posted in Adverblog on September 10, 2008 07:40 PM
Kit Kat Chunga
Laaaaadies & gentlemen, please welcome from Australia, the king of Chunga: Hans Fagerlund! Ok... What is Chunga? : an eatable and sugared version of Jenga a classic ability game, where you need to remove then stack blocks from a tower...
Posted in Adverblog on September 9, 2008 05:30 PM
Discover your Turbo Gene
Anothere cool interactive project coming from Sweden: it's called the Turbo Gene Test and it aims at discovering your personality as a driver and consequently, the car you should drive. It's a simple but amusing experience, very nicely designed with...
Posted in Adverblog on September 4, 2008 06:59 AM
HBO Voyeur 2.0
At first sight it looks exactly like HBO Voyeur (which is not a good thing), but if you have a better look you realize it's an enhanced version of the award winning Big Spaceship project. This website, launched in Sweden...
Posted in Adverblog on September 2, 2008 09:37 PM
Can you park a MINI Baby Racer?
From Germany an amusing advergame created by Interone for MINI. It's called Power Slide Parking and it challenges users to push a friend on a MINI Baby Racer right in a parking place. It's difficult and engaging enough to make...
Posted in Adverblog on September 1, 2008 09:59 PM
The Genesis of Hyundai
Hyundai has launched a new website to promote its Genesis model. I haven't found anything particularly fancy nor innovative (even if there is Goodby, Silverstein & Partners behind it), but still there are some details that make it a site...
Posted in Adverblog on August 31, 2008 07:52 PM
Samsung Omnia : out of the box
Clever job by Samsung which uses good recipes of a successful viral campaign for its last phone, the Omnia. Surely the South Korean company has the means to produce a fake video with SFX. And it makes it well. But...
Posted in Adverblog on August 28, 2008 02:48 PM
Bioshoked
I'm impressed by the site launched by Rokkan to promote the upcoming videogame for PS3 Bioshock. You navigate through the site using your mouse and keyboard (exactly like playing a game with a PC), and it really feels like playing...
Posted in Adverblog on August 27, 2008 08:54 PM
Fiat Bravo - Bravo!
In Holland, this very odd TV commercial is making its way around the web, while it hasn't been on TV yet. In a typical Dutch setting, a cow judges cars that drive by. The Volkswagen Golf and Ford Focus are...
Posted in Adverblog on August 27, 2008 11:27 AM
Nike+ Human Race in Rome
If you live in Rome, or you're planning to be there on Sunday 31.08, you can't miss joining me at the Nike+ Human Race. Carl Lewis is going to be there as well. And I'm not kidding! Plus, at the...
Posted in Adverblog on August 26, 2008 09:41 PM
Can you beat Bolt?
To celebrate the impressive perfomances of Usain Bolt at the recent Olympic Games, Puma Running has launched an advergame that challenges users to run faster than the Jamaican champion. It's a simple but amusing advergame, very nicely design with the...
Posted in Adverblog on August 25, 2008 02:17 PM
Viking Line launches Dance Match
I love this idea coming from Sweden. Viking Line, a ferry service between Finland, Sweden and Estonia, has launched an amusing website in which it invites users to send a video of themselves dancing in order to find their perfect...
Posted in Adverblog on August 24, 2008 10:18 PM
Nokia Music Almighty (monsters)
WK London and Firstborn have created a scary monsters generator for Nokia. As part of the Music Almighty campaign, the site allows visitors to pick their favourite music genre and then transform themselves in one of the weird characters called...
Posted in Adverblog on August 23, 2008 09:03 PM
It's Closed, but it's great
I'm becoming a big fan of full screen websites. Not always, not for all brands, but in cases like the Closed one, I think the full screen mode really makes the difference to deliver a great user experience. Especially when...
Posted in Adverblog on August 22, 2008 06:36 PM
Ikea, Wait until September
The Big Brother meets Ikea, but it has been done before. Warte bis September (Wait until September) is a website that streams 24h a day Nils, a young German who lives in an empty home waiting for the new Ikea...
Posted in Adverblog on August 22, 2008 01:12 PM
Listen to your next Volkswagen
In Australia, Volkswagen has launched a website that is all about sound design. In the Volkswagen R Range website there is nothing more than cool, deep, intense sounds. Cars don't move. You just hear the sound of their doors, their...
Posted in Adverblog on August 21, 2008 09:28 PM
Woods can walk on water
A year ago, a Tiger Woods PGA Tour 08 player posted a video on YouTube showing a new feature of the game: the Jesus shot. In the Jesus shot you see Tiger Woods hitting the ball while standing on water....
Posted in Adverblog on August 21, 2008 09:15 AM
The Paper Baron can't fly
The Paper Baron is a sweet black & white advergame launched by the Australian Defence Force to generate some buzz around the Airforce recruitment. There's nothing special in the gaming mechanism, it has been done dozens of times: your goal...
Posted in Adverblog on August 20, 2008 10:08 PM
Discover the Scirocco reliquary
Needless to say, in Germany they know who to build great cars, and how to build websites that present cars in the right way. The latest work we are talking about is by Tribal DDB Hamburg, that created an online...
Posted in Adverblog on August 20, 2008 06:18 AM
Vodka, a journey to America
A very nice work by Publicis London and Psyop to launch the new flavour of Stolichnaya vodka: Stoli Blakberi. At first sight, from a creative point of view, it might look not very original. To promote a russian vodka with...
Posted in Adverblog on August 19, 2008 01:17 PM
Coke Zero, Trust Your Buds
The Coke Zero tv spot featuring the two tongues talking to the eye is one of the ugliest things I've seen recently. The visuals to me just look disgusting and I can't find it amusing... Anyway despite the fact I...
Posted in Adverblog on August 19, 2008 06:00 AM
Online noodles marketing
From the UK, an interesting application of online geo marketing. Wagamama, an Asian chain with over 60 restaurants in the country, is about to start its first online campaign in partnership with Multimap. Their idea is to target anyone preparing...
Posted in Adverblog on August 18, 2008 09:24 PM
Wonderbra: D to G Mosaic
The latest Wonderbra outdoor campaign is all about user generated content. Conceived like a mosaic made of about 8000 images of women in their bras, the creativity forms the image of a close up shot of the bust of Wonderbra...
Posted in Adverblog on August 17, 2008 06:37 PM
Discovering Google Insights
After Google Trends, another great tool Google offers to online marketing professionals. It's called Google Insights for Search and it allows you to understand search behavior more and more in detail. Like Google Trends, you can just type in a...
Posted in Adverblog on August 14, 2008 10:52 AM
Some freshness in online fashion
I'm not exactly a fashion victim, but there are a bunch of fashion & lifestyle websites that represent a weekly must in my navigation agenda. Two of them, Yoox and Dazed Digital, have recently relaunched with a new look and...
Posted in Adverblog on August 13, 2008 04:48 PM
A splash into Crumpler's world
E-commerce websites are getting flashier and flashier, and fortunately also the user experience keeps improving with the time. For example, let's have a look at the new Crumpler website, developed by Reactive. I like it because it looks like a...
Posted in Adverblog on August 13, 2008 04:34 PM
Toshiba and the manga advergame
If you are a fan of Japanese cartoons you can't miss this advergame launched in Japan by Toshiba. I have no idea of the products it aims to promote, but it's fun to play and, most of all, is fun...
Posted in Adverblog on August 11, 2008 03:22 PM
The Muffin Man
I very much like this TV spot by BBDO Toronto and Nexus Productions for the Royal Bank of Canada. I like it because it's beautiful, it's as simple as that :-) A sweet & retro style for an animated piece...
Posted in Adverblog on August 8, 2008 01:09 PM
The Social Metropolis
The guys at GoViral got in touch with me to share some interesting stuff they have been recently working on. The first piece of content is a video of the presentation that Jimmy Maymann, GoViral's CEO, gave in Cannes last...
Posted in Adverblog on August 6, 2008 09:52 PM
Greenpeace, play and save the world
I like usually enjoy videogames, I said I followed the CyberLions but I really don't understand why I found out about Greenpeace - WeAtheR only today (maybe because their PR agency dropped me an email? ;-). After this silly premise,...
Posted in Adverblog on August 6, 2008 08:53 PM
The Truth About Smart
From the UK, a lovely piece of work by Agency Republic to promote the Mercedes-Benz Smart ForTwo. The truth about Smart is definitely a great example of interactive storytelling: simple, wit and even very informative. The experience is divided in...
Posted in Adverblog on August 5, 2008 10:51 PM
Banners: operation Battlefield
I realized I don't cover online advertising executions enough. Since the good old banners are getting more and more important also in my daily work I've decided to start taking them in more consideration also here on Adverblog. I personally...
Posted in Adverblog on August 5, 2008 01:23 PM
Axe, it's hot in Rio
Advergames with a sexy touch are an habit in Axe's online marketing strategy. The latest one comes from South America, it has been created by Lowe Mexico, but it's based in Brazil, in the hot Rio de Janeiro. Yes, Rio...
Posted in Adverblog on August 1, 2008 09:39 PM
Lost on the Corona Beach
I realize that looking at a beer website in a hot summer night with cannot produce an objective review... but I'll give a try anyway ;-) and if you read this post until the end you'll see... The destination is...
Posted in Adverblog on July 30, 2008 09:46 PM
Samsung: Follow your INSTINCT
Samsung just launched an online campaign to promote the supposed iPhone killer, the Samsung Instinct. First there is a campaign website including a fun product placement programm. But more innovative is the interactive short movie 'Follow Your INSTINCT', which can...
Posted in Adverblog on July 30, 2008 01:49 PM
The "We8" side of Coke
As part of its Olympics campaign Coca-Cola has launched We8 a collaborative project that brought together eight artists from the East and eight musicians from the West side of the world. The idea is a collaboration to create a bottle...
Posted in Adverblog on July 29, 2008 08:44 PM
Terminate-a-mate
From the UK, an curious case study about a Terminator campaign created by the guys at London 20:20. The action is a few months old now, but I'm sure you'll find it interesting anyway. Mobile played a key role in...
Posted in Adverblog on July 28, 2008 08:43 PM
This is not a jersey
User generated content meets nanotechnology in the "This is not a jersey" project launched in New Zealand by Adidas. The concept is based and inspired around the legendary All Blacks team, tapping into the love, the passion and the loyalty...
Posted in Adverblog on July 27, 2008 09:26 PM
Nokia: exclusivity for charity
Nokia has recently launched an interesting project that mixes charity and exclusivity. "Face the task" allows consumers to put their hands on an exclusive limited edition version of the Nokia N96 one month before the phone hits the market. There...
Posted in Adverblog on July 27, 2008 05:23 PM
Supervolley Brazil
The Brazilian volley team will be surely playing for the gold at the Olympics in China and Olympikus, on of the team's sponsors, is cashing on their popularity with the launch of an impressive 3D advergame. Visitors are invited to...
Posted in Adverblog on July 26, 2008 09:28 AM
BBC: Journey to the West
My previous post about TV marketing on the Web is just 2 days old, and the BBC is here again to surprise us with another impressive spot created to promote its coverage of the Olympic Games. As explained on the...
Posted in Adverblog on July 26, 2008 09:02 AM
Coke Zero and the NASCAR challenge
When I first read about this advergame on Creativity I thought it was a silly idea. But then I gave it a try, and I changed my mind. The Coke Zero Rooftop Racer is a simple, very well designed and...
Posted in Adverblog on July 24, 2008 08:48 PM
TV marketing on the Web
I am impressed by the quality of the promo the BBC has created to present its upcoming TV production dedicated to the story of Saddam Hussein and his family. The agency is Red Bee Media (+ Post), the production is...
Posted in Adverblog on July 24, 2008 05:10 PM
The Chanel 2.0 world
Chanel is a terribly fascinating fashion brand, and even I cannot call myself a fashion victim, I look at it with admiration and enormous respect. Their digital presence and ideas is exactly what you expect from them: a simple yet...
Posted in Adverblog on July 22, 2008 06:29 AM
Can you be THE driver?
Have you got what it takes to be a Formula 1 driver? In case you're asking yourself this question, Intel has recently launched a website that helps you finding the answer. Developed by Hello Design the site offers a bunch...
Posted in Adverblog on July 20, 2008 09:16 PM
Happy Birthday Chupa Chups
In 2008 the most famous lollipop brand in the world gets 50. Chupa Chups has decided to celebrate its important anniversary by launching a rich and colorful website. A very nice animation welcomes the users on the site, taking him...
Posted in Adverblog on July 17, 2008 08:39 PM
Absolut black & white
After the Absolut Colors campaign I posted about a few weeks ago, now it's time for a gloomy yet psychedelic yet cool Absolut 100 video recently launched in Germany. NoMoreSleep and Timo Boese from Lowerground are behind it. via...
Posted in Adverblog on July 14, 2008 09:18 PM
Ikea wardrobe experience
In Sweden Ikea and Forsman & Bodenfors are back with a crazy "in the wardrobe" experience. A great branding campaign where music plays a key role to entertain and drive further exploration of the site. The characters in each room...
Posted in Adverblog on July 14, 2008 01:46 PM
Cartier, love anaesthetized
Last month Cartier celebrated the day of love (on June 19th), launching a bracelet, a charity project and a website. Several artists who have been asked "How far would you go for love?" came back with music tracks and short...
Posted in Adverblog on July 13, 2008 02:36 PM
Wall-E pops!
Wall-E will debut at the end of the month in The Netherlands, and to promote it Disney & Pixar have launched a local version of the movie website working together with Jongenlui. The site isn't particularly cool as it looks...
Posted in Adverblog on July 12, 2008 02:04 PM
The Luchtmacht Experience
Armies around the world are taking online recruitment very seriously, even more than brands I would say. The latest example I'd like to share with you comes from The Netherlands, where the Luchtmacht has recently launched an online experience to...
Posted in Adverblog on July 7, 2008 11:00 PM
Converse, there is more than the Index
Converse has a new site or, better, has a series of new mini-sites on air since a couple of days as part of its "Connectivity" campaign. Everything starts at Thisistheindexpage.com where users are presented with a long lists of links...
Posted in Adverblog on July 7, 2008 10:38 PM
Be good to Mother Earth
DDB New Zealand has created a witty Tv campaign to promote Cadbury muesli bars and, at the same time, respect for nature. I like the old style animations that remember me of Disney movies such as Cinderella and Whitesnow. However...
Posted in Adverblog on July 7, 2008 09:57 PM
Choose Your Path
YouTube partner Corry Williams (SMP Films) just released 'Choose Your Path': a homemade interactive hunt for his cat Sparta. Using the YouTube platform and it's tools like annotations you'll have to find the shortest way to Sparta. Williams uploaded 64...
Posted in Adverblog on July 3, 2008 03:58 PM
Smart design & drive
In Japan Smart has launched an online project where it invites users to design their ideal Smart. At first sight the website reminds of a project MINI did a few years ago, when they asked consumers to design the cover...
Posted in Adverblog on June 30, 2008 09:09 PM
Russian Standard Vodka, nice website
From Russia, with love, here is the link to the new Russian Standard Vodka website, for the pleasure of your eyes. I like the idea that the first level of content is all video based and starts playing automatically when...
Posted in Adverblog on June 29, 2008 04:07 PM
Get a life, join Lamato
No matter if your enthusiastic or tired of Facebook, Linkedin and Myspace, there is a new social network you absolutely have to join. It's called Lamato, and it just launched in Canada, inspired by an idea by Tribal DDB and...
Posted in Adverblog on June 27, 2008 05:48 AM
Spain vs Russia
After the thrilling football match last night between Turkey and Germany (2-3), tonight the other semi final of the EUFA Euro 2008 takes place. It's Spain against Russia, with Spain as favourite. But they didn't win a Championship since 1964....
Posted in Adverblog on June 26, 2008 08:59 AM
Getty Images gets "moody"
Getty Images has launched a very nice application to inspire the creative community. It's called Moodstream and it's a tool that allow users to tap into Getty Images? creative palette of images, footage and music, to create a sequence of...
Posted in Adverblog on June 24, 2008 08:18 PM
Cyberlions: what do you think?
Winners are out. Uniqclock project by Projector and the Sol Comments project (first unveiled to the world right here on Adverblog!) and Year Zero won the Cyberlion. What is your feeling about the winners? Do you believe any good project...
Posted in Adverblog on June 23, 2008 06:30 AM
Iconic Britain looks pretty flat
To fight back Google Image Search dominance in image search on the Web, Msn has launched in the UK "Iconic Britain". The website encourages visitors to upload images that better portrait UK culture, architecture and tradition. Users are also (and...
Posted in Adverblog on June 21, 2008 11:44 AM
The Secret Location
Nice timewaster for a friday afternoon. This self-promotion for an interactive production company sucks you into an entertaining and interactive story about a men who's looking for The Secret Location. With this movie, the company proofs their ambition to tell...
Posted in Adverblog on June 20, 2008 01:45 PM
A new "Next Level" video
This is our latest work for the Italian Next Level campaign. A short film to celebrate Pirlo and his cursed free kick. Directed by Acne, produced by Filmmaster. Enjoy! At the end of the video the bumper says: "The cursed...
Posted in Adverblog on June 20, 2008 12:55 PM
The Right Code
This is not exactly new but if you haven't seen it yet it's very funny. The Poetic Prophet (AKA The SEO Rapper) is back with another marketing rap. This time he describes how web standards and proper design can affect...
Posted in Adverblog on June 18, 2008 11:48 AM
Cannes... Who????
Ok the Cannes Cyber shortlist is out. Who's going to win the Grand Prix this year? Got milk tonight or need to fight for a kiss before bed, just remember I have 3 halos while walking around my Ikea kitchen...
Posted in Adverblog on June 17, 2008 01:44 PM
Suzuki, the family car
Palette, the new car by Suzuki, is really ugly, but the Japanese site to present it is really nice (and weird). It's something between Mary Poppins and Charlie Chaplin, with animations and a story telling sweet and definitely unusual. As...
Posted in Adverblog on June 15, 2008 10:01 PM
The Mentos Kiss Fight
A month after the KissCam, Mentos is online with a new site: The Kiss Fight. As it's easy to guess, the challenge is to win a virtual kiss battle. It's a cool and amusing beat 'em up style advergame with...
Posted in Adverblog on June 15, 2008 09:35 PM
Pos or Not?
In the US, MTV has launched an online project to raise awareness of HIV among the youth public. The site, called Pos or Not, is conceived like a quiz game: visitors are presented with a series of profiles (like in...
Posted in Adverblog on June 15, 2008 09:05 PM
The virtual balloon race by Orange
Back from the neverending May campaigns and from a week off in Southern France, I feel I have so much to (re)cover. I'll do my best to write about the great interactive projects that have gone online around the Web...
Posted in Adverblog on June 14, 2008 08:21 PM
Offset the Evil
Sega's new title Condemned 2 is a brutally horrific game. You'll commit all kinds of unspeakable murderous acts and you'll see things you wish you hadn't. The experience could well leave your soul in tatters. That's why Sega is doing...
Posted in Adverblog on June 3, 2008 08:06 AM
Kobe jumps
Following a tradition of "sure it's a fake but wft" videos (i remember, right now, Ronaldinho's and Lebron James') presenting sports megastars now it's the turn of (for me) the best basketball player over the court right now: Kobe Bryant....
Posted in Adverblog on May 28, 2008 11:14 PM
How Nerdy Are you?
In Belgium, a weird website has recently appeared. How Nerdy Are You? is a project launched to state your level of "nerdiness" (my God what an awful word!). The site features a series of quick and amusing elements: a test,...
Posted in Adverblog on May 28, 2008 08:22 PM
Lastminute.com theatre tickets
Guerrilla marketing should be both smart and surprising. I think Lastminute.com scored a good point with an unexpected musical performance at London Stansted Airport. A good idea to catch the attention of bored passengers in the waiting room and a...
Posted in Adverblog on May 28, 2008 08:17 PM
Introducing Fulvio Varnacano
I apologise if my latest work I'm posting about is for Italians only... One of the funniest shooting I've ever done, a video for Nike Live starring Fabio Cannavaro (yes, that's him!). A bit of background to let you understand...
Posted in Adverblog on May 28, 2008 06:23 AM
The Gruen Transfer
Over the last few weeks Three Drunk Monkeys, Sydney has aired the first 'advertising campaign' on the Australian ABC. The campaign is part of the promotional drive for The Gruen Transfer. The show takes viewers inside the world of the...
Posted in Adverblog on May 28, 2008 01:39 AM
Levi's Mix it Up
I'm (positively) impressed by the number of interactive project Levi's is launching to push its Spring Summer Collection. After Copper Waste and Cut to Reveal You it's time for Mix It Up coming once again from Asia/Pacific....
Posted in Adverblog on May 27, 2008 10:38 PM
Future Tennis according to Lacoste
It's quite an unexpected move for a traditional and conservative brand like Lacoste to celebrate its 75th anniversary by launching a website that is all about the future. There is also a movie that imagines how tennis might be played...
Posted in Adverblog on May 26, 2008 12:39 PM
GHANA SEARCHES FOR AN 'H' IN OZ
Australia plays Ghana in a friendly exhibition match this weekend in Sydney. Unfortunately there aren't too many Ghana folk in Sydney so they have come up with a odd way to search for the missing H....
Posted in Adverblog on May 22, 2008 11:39 PM
Beck's goes blogging
Inbev's global beer brand Beck's is about to start a blog on their international homepage. They don't have a blogger yet, so they are now looking for "the ultimate, offbeat columnist with an uncompromising point of view who can connect...
Posted in Adverblog on May 19, 2008 05:19 PM
Siemens interactive showroom
From Sweden, a good example of how a kitchen appliance online showroom can become cool. The brand is Siemens, the agency is Ymer, the result is quite impressive....
Posted in Adverblog on May 18, 2008 10:07 PM
Prepare for Indy!
In Northern Europe a mini-site has been launched to promote the release on DVD of the Indiana Jones series. The advergame is not as cool as the Indy Lego version launched last February, but if you're a nostalgic of the...
Posted in Adverblog on May 18, 2008 09:48 PM
Stop The Aussie Invasion!
The advergame is extremely basic, but the idea behind is somehow amusing. Stop The Aussie Invasion challenges Kiwis to stop the invasion of Australian-owned banks that are getting more and more important in the country. Your mission is to hit...
Posted in Adverblog on May 18, 2008 02:50 PM
JetBlue wishes you Happy Jetting
In the US, JetBlue has launch an amusing nonsense website to explain which is the difference between flying and jetting. Their idea is to bring humanity back to air travel and they do it in a nice way, with the...
Posted in Adverblog on May 18, 2008 01:12 PM
Louis Vuitton Journeys
Even if the Louis Vuitton campaign shot by Annie Leibovitz, has been around for almost a year now, it's interesting to look at Web side of it. Via The FWA, I've just discovered the site the luxury brand has dedicated...
Posted in Adverblog on May 16, 2008 04:31 PM
Bob Ross is back
In the Netherlands, the Nobel Foundation matches young creatives with charities and other non-profits. To reach those creatives, painting guru Bob Ross is brought back to live. He's making a special painting with an important message. Video is created by...
Posted in Adverblog on May 15, 2008 09:42 AM
The Nike Live Show
As part of the Take It To The Next Level campaign we are producing a series of Tv shows dedicated to some of our top football players. Here in Italy I'm working on the "Fabio Cannavaro Show" that will be...
Posted in Adverblog on May 13, 2008 08:36 PM
Philips: The life of James
Quite remarkable commercial from Philips, in which a man tells about his life as transvestite. "The toughest part about looking like a women is all the hair", so says James, blessed with a nice pair of legs. "Being a man,...
Posted in Adverblog on May 13, 2008 03:59 PM
The AXE Cottage
AXE Canada just released a new commercial to promote the exclusive 'AXE Cottage'. As we can see on the website, this cottage is full of women, but there's a lack of men. And that's where the AXE buyer comes in....
Posted in Adverblog on May 6, 2008 08:18 PM
Heineken, the barrel and the comic strip
In Spain Heineken has launched a new campaign to promote its 5 liters beer barrel mixing music and comics. The TV spot very nice as it proposes different camera angles and text baloons like a comic book while playing a...
Posted in Adverblog on May 4, 2008 03:44 PM
The Mentos KissCam
Mentos has launched the KissCam. Web interactivity reaches new levels... Use your webcam to kiss the girl (or the man) in the video. I can't decide whether it's a great viral or just a very silly idea by Perfect Fools...
Posted in Adverblog on May 3, 2008 09:32 PM
The Absolut Line to the Top
In Australia, Tequila has just launched a new initiative as part of the Absolut World global action. It's the Absolut Line to the Top, a "secret view" on the office of Kevin Rudd, Australia's Prime Minister. Four CCTV cameras follow...
Posted in Adverblog on May 1, 2008 10:45 AM
An ad or a video clip? Whatever it is it's cool
A video clip that's an ad... Sydney agency colman rasic carrasco has just launched a music video for top UK band Radiohead. The single 'All I need', from Radiohead's critically acclaimed latest album 'In Rainbows', became a perfect fit for...
Posted in Adverblog on May 1, 2008 06:38 AM
Nike: Take It To The Next Level
Nike just released the full version (2 minutes) of a spot for the upcoming UEFA 2008 European Championship football. The 'Take It To The Next Level' commercial is directed by Guy Ritchy and shows a first person journey through several...
Posted in Adverblog on April 29, 2008 05:49 PM
Your perfect Harley Davidson weekend
In Benelux, Harley Davidson has launched a online marketing effort called "Your perfect Harley Davidson week-end". Through an interactive storytelling mechanism, visitors are asked to express their preferences and build up their ideal week-end, from Saturday to Sunday choosing from...
Posted in Adverblog on April 27, 2008 11:17 PM
Time for a new revolution
From Nordpol Hamburg, a great Tv spot for the new Dacia....
Posted in Adverblog on April 27, 2008 08:53 PM
Heineken Destination Moscow
The quiz is probably the simplest form of interaction you can use in online marketing. And most of the quiz often end up being also the poorest examples of interactive marketing you find around. But it doesn't have to be...
Posted in Adverblog on April 27, 2008 08:05 PM
Levi's Copper waste
Levi's Asia Pacific is offering us another weird digital experience. Metal Denim Passion is the destination website to discover the new Levi's Copper collection. Unfortunately, despite the promising premise, the site hasn't much to offer. It takes a long time...
Posted in Adverblog on April 27, 2008 04:21 PM
Axe Full Moon Party
From Japan, a new chapter in the Axe saga. It's now time for the Axe Full Moon Party, with a sexy Thunderbird look-alike trying to seduce the girls on the beach. Once again, given the language gap, I'm not able...
Posted in Adverblog on April 27, 2008 02:47 PM
Marketing 2.0 Conference
Over fifty experts from all around the world will gather next week in Paris to discuss the latest strategies and ideas in online communication and buzz marketing. The fourth edition of the Marketing 2.0 Conference will take place on May...
Posted in Adverblog on April 26, 2008 09:08 PM
Remix your Lynx
The Lynx Effect is on air again in the UK with a new website that encourages consumers to mix the Lynx fragrances. Created by BBH the site features the tagline "It's good to mix things up" and it's directly connected...
Posted in Adverblog on April 25, 2008 12:58 PM
Schweppes Balloons
I love this ad - done in Australia for Schweppes. If that's how it explodes when pouring the stuff into your glass then I am getting some!...
Posted in Adverblog on April 25, 2008 10:43 AM
Greenpeace vs Unilever
Greenpeace just released an interesting spoof on the popular Dove Onslaught commercial. (on)Slaughter reminds us that "Unilever, the makers of Dove beauty products, are buying palm oil from suppliers who destroy Indonesia's rainforests." Read here what Greenpeace has to say...
Posted in Adverblog on April 22, 2008 04:15 PM
Ngage: Get out & play
From Sweden, the latest Nokia campaign created by Far Far and HobbyFilms. Think about playing "Snake" in the real world... It's nice, but reminds me a lot of the great Nike "tag" commercial......
Posted in Adverblog on April 20, 2008 10:31 PM
Lexus launches luxury styleguide
It's not very clear to me what Lexus has in mind with the launch of Luxury Awaits. According to the press release of the agency who did the job, "the website is designed for the women who reach for the...
Posted in Adverblog on April 19, 2008 01:09 PM
Sony Foam City
Agency Fallon London once again managed to create a lot of buzz around an upcoming Sony commercial. This time they used foam in the streets of Miami to create an unreal scene. The commercial is for Sony's digital camera's. The...
Posted in Adverblog on April 14, 2008 12:43 PM
Iceland Socks
Iceland Express has recently launched an advertainment website to promote its flights. The project is called "Iceland Socks" (watch out, not "Iceland Sucks" ;-) and features a series of talking socks visitors can use to create custom mini-story. The concept...
Posted in Adverblog on April 8, 2008 10:05 PM
Adidas Celebrates Originality. Or maybe not...
Onitsuka Tiger made them OF Japan, Adidas made them FOR Japan. There is a subtle difference in the copy (and maybe even in the concepts) of the two footwear brands presenting their collections to the Asian and International market. It...
Posted in Adverblog on April 8, 2008 06:19 AM
The Volkswagen Snake
After the successful Juke Box launched last Autumn, Volkswagen and Achtung! are back with Snake. The advergame idea in itself is not as original as the previous project, but is definitely as sticky and engaging. Dick helps us understanding the...
Posted in Adverblog on April 7, 2008 09:40 PM
The New Balance of Running
This is the second ad about running I post in two days. I guess this means two things: either I work in the industry, or I need to start practicing to get in a good shape. Or maybe it means...
Posted in Adverblog on April 3, 2008 05:32 AM
Dive (and sink) into Samsung
I like when technology gets stylish, therefore I appreciate the look & feel of the new website launched by Samsung to present its Black Line to the Russian public. Unfortunately, after you pass behind the homepage and the animations are...
Posted in Adverblog on April 1, 2008 10:49 PM
The Run Revolution
From Japan, by Wieden + Kennedy Tokio, the latest Nike ad for Nike+. Ideal for runners looking for inspiration in spring....
Posted in Adverblog on March 30, 2008 10:13 PM
Damn Fuc**ing Tasty
In Holland, New York Pizza launched a series of commercials to promote their quality pizza's. Responsible agency Selmore came up with some fun spoofs on Italian Mafia movies like Scarface. Great timewasters on this lazy friday....
Posted in Adverblog on March 28, 2008 10:11 AM
Taste a different Fanta
I guess this Fanta website is out in the UK since quite some time, but I found it out only today, after reading on NMA about a mobile on-pack promotion the soft drink brand is about to begin. I'm not...
Posted in Adverblog on March 26, 2008 09:27 PM
Levi's Cut to Reveal You
I know from experience how difficult it is to always come up with new visual ideas to present a denim collection. Levi's did an interesting job with its latest Cut to reveal you website developed to present female Spring Summer...
Posted in Adverblog on March 24, 2008 10:55 AM
Exploring the ARG reality
I don't know much about ARG. At first sight, maybe because I'm kind of lazy as a user or too pragmatic as a marketer, I see them complicated, requiring too much of an effort to be really engaging. But I...
Posted in Adverblog on March 23, 2008 10:22 PM
100 tips to find a new job
If you're looking for a new job, and you can speak Japanese, you should definitely have a look at the 100 Cheer Girl project launched by Soft Bank Human Capital in Japan. The idea is quite simple, 100 girls share...
Posted in Adverblog on March 23, 2008 09:19 PM
The chocolate quiz
A web project coming from Norway, a celebration of a chocolate brand with a visual interpretation that reminds of Get the Glass (but the interactivity is definitely not that advanced). You have to answer a series of questions about the...
Posted in Adverblog on March 22, 2008 11:25 PM
Professor Layton and the Curious Village
The lovely illustration definitely makes the difference in the website launched by Nintendo to promote the videogame for DS "Professor Layton and the Curious Village". Developed by Pop the offers an immersive experience for kids who want to discover the...
Posted in Adverblog on March 22, 2008 08:58 AM
Help the Honey Bees
I didn't know honey bees are in danger. I found it out today through a nice website created by Unit 9 and Goodby, Silverstein & Partners for Haagen-Dazs. Honey bee populations are disappearing, endangering the all-natural foods they help pollinate...
Posted in Adverblog on March 21, 2008 02:42 PM
Run, Miss Piggy, run!
A mobile phone that can keep track of the calories you burn when you do sports is original (and weird). What is even more weird is the mini-site Casio has launched to support his cutting edge W61CA model. In this...
Posted in Adverblog on March 19, 2008 10:43 PM
Lynx Anti Soap Squad
Lynx have made male soap use a crime in Australia and created a squad of beautiful women charged with reducing male soap use and turning guys on to Lynx Shower Gel. The website launches with a contest where guys can...
Posted in Adverblog on March 19, 2008 12:46 AM
Damn soccer boots
I've never heard of Nomis before, but they did a great job to start getting noticed. Have a look at the video below, it's a lovely piece of work by Johannes Leonardo directed by Woof Wan-Bau (no, it's not his...
Posted in Adverblog on March 16, 2008 11:13 PM
Nokia, the world is your canvas
Farfar is behind a new weird initiative launched by Nokia to promote its new N82 model. The concept is based on "position art", which consists in creating works of art, by physically walking them, and then transferring it on to...
Posted in Adverblog on March 16, 2008 02:43 PM
Photoshop Disasters
A nice timewaster if you feel lazy on a Sunday morning like this... Photoshop Disasters a new, original blog collecting Photoshop errors from around the world. For example, I'm sure you will appreciate this great work of cloning coming from...
Posted in Adverblog on March 15, 2008 11:01 AM
Adidas Originals Games
Very nice work by 180 Amsterdam. I would like to participate in Cafe Ping Pong... and you?...
Posted in Adverblog on March 14, 2008 03:27 PM
Play With The City
Following the successful and multi award winning Nissan Qashqai 'skateboard' commercial, the car manufacturer just released the sequel. In this new ad the city literally comes to live with urban titans testing the Urban Proof statement. Pretty cool, if you...
Posted in Adverblog on March 13, 2008 10:40 AM
Fila Vintage White Line
Fila has produced a cool short online film, featuring its ambassadors Danny Dyer and Tamer Hassan. The film starts as a typical British gangster film, but turns out to be a promotion for Fila's Centre Court pre-distressed trainers. The film...
Posted in Adverblog on March 12, 2008 09:43 AM
Converse says Thank you!
To celebrate its 100th anniversary Converse has launched in Japan a "Thank you" project, to thanks its loyal customers and to involve them in a collaborative project to further promote its famous shoe model. But let's go into the details...
Posted in Adverblog on March 9, 2008 10:05 PM
AdiDiesel: 83 time wasters
After Stella McCartney and Yohji Yamamoto, Adidas signed a new agreement with another big name in fashion: Diesel. For now it regards the Originals collection, and it's going to last four years. With such iconic lifestyle brands connecting expectations are...
Posted in Adverblog on March 9, 2008 09:33 PM
The Showdown Interactive
Sorry, this one is one of us, but I have to talk about it as we've spent so much time working on this lately... :) Last year, One Show asked us to develop the image for their Interactive competition in...
Posted in Adverblog on March 3, 2008 05:14 PM
Bumllionaire
Once upon a time in the West... Toke Nygaard from K10K got his laptop broken, and so it was that the entrance to the portal became a page with a picture of that broken laptop and asking people to collaborate...
Posted in Adverblog on March 3, 2008 04:17 PM
Interactive baseball the Japanese way
As it usually happens when I post about Japanese websites, I have no idea of the reason why they did it, I guess just for self-promotion, considering that the only brand name on the site is the one of the...
Posted in Adverblog on February 28, 2008 10:53 PM
The Gap in the Sound of Color
The Sound of Color is a collaborative project launched by Gap. 5 colors, 5 musicians, 5 directors. Colors for inspiration, music for emotions, and videos to suggest a visual representation of such feelings. It's a very interesting and inspiring project....
Posted in Adverblog on February 28, 2008 10:07 PM
Adobe's cards without a soul
Adobe is online with a new, impressive website, launched to promote its Creative Suite 3. Everything starts with a card. Move the scroll bar at the bottom to unveil a world of amazing animations created by Goodby, Silverstein & Partners...
Posted in Adverblog on February 28, 2008 09:04 PM
Axe Pulse Tester
Another great Axe campaign, this time from Mexico. The Pulse Tester is a game in which you should hit the pulse button again and again, while you get distracted by stripping women. Tough decisions that will always end up in...
Posted in Adverblog on February 28, 2008 01:33 PM
Split the Risk
A refreshing Dutch online video game to raise awareness among youngsters for the risks they might take. The game checks how in control you are by sending out subliminal messages during intense videos about daily life situations. Remember the words...
Posted in Adverblog on February 27, 2008 02:23 PM
KLM: Stop the Hassle
KLM Royal Dutch Airlines recently launched a Pan-European campaign called 'Stop The Hassle'. The micro-website, based on a 'user generated content' concept, should raise awareness around KLM.com and their hassle-free service. You can see the teaser video below. Responsible agency...
Posted in Adverblog on February 27, 2008 12:46 PM
Old School Virals Return
In a return to old school virals ActionAid UK, have launched a viral campaign that allows their supporters to digitally dress up and make their own animation. It is designed to drive sign-ups to the ActionAid WhoPays? campaign, which is...
Posted in Adverblog on February 26, 2008 06:35 AM
Inside North Kingdom
So, i guess this is my first post here, thanks Martina... and hi mom! :) Not a project actually, but days after the launch of the very impressive Coke Zero Game my good friend Paulo found this really nice video...
Posted in Adverblog on February 25, 2008 10:10 PM
Leica's love stories
Scholz & Volkmer has launched an interesting website for Leica, the legendary compact camera brand that is currently trying to reposition itself and earn back the success of the past. Classical music, romance and a touch of mystery are the...
Posted in Adverblog on February 24, 2008 10:41 PM
The Coke Zero game
CocaCola raised the bar for campaigns around UEFA's Euro 2008 football championships with The Coke Zero Game in Germany. It's a huge and impressive video advergame full of girls, fire, cars and adrenaline. Responsible agency North Kingdom, known for many...
Posted in Adverblog on February 21, 2008 01:21 PM
Axe launches Maneater advergame
Axe is online in The Netherlands with a new advergame: Maneater. Don't worry if you're a zombie, if your deodorant is Axe Dark Tentation girls will chase you anyway......
Posted in Adverblog on February 20, 2008 04:24 AM
Indiana Jones LEGO version
I'm back blogging after sometime offline (too much work!!) and I know I have to meet a certain level of expectations given the long absence :-) So here I am, presenting you an advergame I just received from Argentina, from...
Posted in Adverblog on February 18, 2008 10:17 PM
Beatboxing with Tele2
Surprisingly fun sampler concept for Tele2 in Sweden. An almost real dog is beatboxing and you can tell him what to do. This results in your own doggy style beatbox. It's in Swedish, but you will get the message. Agency...
Posted in Adverblog on February 18, 2008 04:04 PM
The Interactive Fan
The football finals are in full swing in Australia and Sydney FC has come up with a novel way to get fans into the spirit. Using the 90 minutes, 90 emotions brand campaign idea as inspiration, they used actors to...
Posted in Adverblog on February 12, 2008 06:26 AM
Adidas: Adi Dassler
Adidas was founded in 1949 and named after its founder, Adi Dassler. Ever since the brand has been connected to global sports and lifestyle. Adidas is now the second largest sportswear manufacturer in the world. 180 Amsterdam just released an...
Posted in Adverblog on February 7, 2008 09:11 AM
Coca-Cola and the mystery of Ray
In Belgium the online buzz is all around Ray. Do you remember the Coke campaign in Grand Theft Auto style? Well, it looks like Ray is alive and kicky, and the "Reality Police" is chasing him. Anyone who has information...
Posted in Adverblog on January 31, 2008 06:11 PM
The NBA "navigates" through the life of Steve Nash
A GPS system becomes a tool for for storytelling, to "navigate" through the life of a great basketball player, Steve Nash. Definitely an amazing commercial for the NBA (where amazing happens). The agency is Goodby Silverstein & Partners, the animation...
Posted in Adverblog on January 30, 2008 10:13 PM
Onitsuka Electric Tiger Land
Strawberry Frog is back with a new lovely work for Onitsuka Tiger. It's the Electric Tiger Land, a Japanese metropolis in the heart of a sneaker. The video animation is very nice and definitely delivers an experience....
Posted in Adverblog on January 30, 2008 09:10 PM
Psychoanalysis for a cream egg
In the UK, Cadbury is online with a weird website called The Creme Egg Goo-ology Research Centre, which has the mission of helping"Creme Eggs release their goo, and fulfil their sweet, sticky, runny destiny". There is quite a lot of...
Posted in Adverblog on January 30, 2008 11:14 AM
The British Heart Foundation offers Food4Thought
In the UK the British Heart Foundation has recently launched the Food4Thought website with the aim of promoting healthy lifestyle to children. The site is a sort of adventure game, where children play exploring a virtual city full of junk...
Posted in Adverblog on January 29, 2008 09:50 PM
FIFA Street 3
To promote the new football game FIFA Street 3, EA Games just released this cool new viral. It shows some high quality extreme football from Mexico. They sure used some 3D add-ons, but that doesn't make it less interesting. Anyhow,...
Posted in Adverblog on January 29, 2008 11:44 AM
Ultimate KitKat break
Animated short movies to promote your brand. It's relatively new and can be, at least in terms of viral spread, very successful seeing Coca-Cola's Happiness Factory and Wilkinson's Fight For Kisses. KitKat France got the message and created their own...
Posted in Adverblog on January 28, 2008 01:34 PM
Lupin is back and online!
In Japan Lupin is still alive and kicky as in the Seventies. I've just discovered this site www.lupin-steal.com that I don't understand as it's in Japanese (once again it would be great if Shingo or someone else could explain me/us...
Posted in Adverblog on January 25, 2008 04:27 PM
Finnair launches Early Jack
If your boss flies with Finnair he might be back in the office earlier than you expect. You'll better take this into account before making the same mistake Joe did... EarlyJack is an amusing mini-site launched by Finnair to promote...
Posted in Adverblog on January 24, 2008 04:02 PM
Domino's Pizza Builder
In the US, Crispin Porter + Bogusky has recently created a "pizza builder" for Domino's pizza. Being Italian, I'm extremely conservative when it comes to pizza, since I believe the best is the simplest you can have (just mozzarella and...
Posted in Adverblog on January 16, 2008 09:33 PM
The joy of problems
In the UK Honda has launched a mini-site to support its upcoming new campaign dubbed "The Joy of Problems". The full site will launch next February (and again I personally find disputable the decision of going live with a work-in-progress...
Posted in Adverblog on January 16, 2008 09:11 PM
Agent Provocateur and KnickerPicker: lingerie 2.0
One year after the Heidies project it's again time to talk about creative lingerie related projects. KnickerPicker has recently launched an online dress room in which, even if the experience is virtual, models are real, they are presented in video...
Posted in Adverblog on January 14, 2008 07:47 PM
Bloody Omaha
Even if this is not a TV ad, I'm sure that you will enjoy it. It's the making-of montage of the Omaha Beach invasion of World War II re-created for a BBC Timewatch documentary. Even if you have a low...
Posted in Adverblog on January 14, 2008 01:58 PM
Burton: Sabotage Stupidity
I really like the bravery of the project launched by Burton in North America. It's called "Sabotage Stupidity" and it challenges snowboarders to poach inside one of the four US resorts which still don't allow snowboarding. Snowboarders are invited to...
Posted in Adverblog on January 9, 2008 10:00 PM
The McPoland site
Let's refresh ourselves with some web ideas from countries we don't mention very often. For example, today I point you to the new site of McDonalds in Poland, very nicely designed by Endorfine. My favourite part of the site is...
Posted in Adverblog on January 8, 2008 09:10 PM
SonyEricsson and the music trip deja vu
Sony Ericsson has recently launched a colorful global mini-site to promote its new W910i and W580 models. Everything is conceived around a rather psychedelic experience that mixes music and colors and allows users to create unique and personalized kaleidoscopes. It's...
Posted in Adverblog on January 7, 2008 08:51 PM
Ken touch this!
One year after "ze german costgard", it's time for another amusing Berlitz commercial... via...
Posted in Adverblog on January 7, 2008 08:36 AM
Meet The Pixels
FOXTEL in Australia has launched a new website to try and educate people on High Definition TV. Most HD sites are a mix of techie content and hard to understand diagrams. The Foxtel concept is all about entertainment with some...
Posted in Adverblog on January 7, 2008 05:47 AM
Adidas Originals, it's your Festival
From Australia, the OriginalsFestival, a online pixel graphics game by Adidas and Vice which lets you create your own music festival. You have a budget of 100k, that you have to use to a) put together your own dream festival...
Posted in Adverblog on January 6, 2008 02:06 PM
Hyundai, think about it
I'm not sure since when this website is live, but it delivers an immersive interactive experience (around Hyundai), so I post it anyway, even if I realize the Think About It campaign actually started last September. The site is rather...
Posted in Adverblog on January 6, 2008 12:44 PM
The commercial made of "recycled" film clips
If you're committed to save energy and support recycling, you shall start building your green credentials by recycling film clips to create your own commercial... In the UK, power supplier EDF Energy is launching today the TV ad above, created...
Posted in Adverblog on January 6, 2008 11:08 AM
Internship in Brand Communication
At Nike Italy we are currently looking for a young talent to join for six months our brand communication team. If you're interested and qualified for the position, your English (as well as your Italian!) is excellent and you are...
Posted in Adverblog on January 3, 2008 09:45 PM
Mercedes safety video experience
I love the site developed by Proximity BBDO Paris to present the safety features of Mercedes' cars. Video plays a key role in the experience. First, visitors are presented with a futuristic and inspiring video that showcases the Mercedes S...
Posted in Adverblog on January 2, 2008 09:57 AM
The sexy side of Orangina
Les 84 and Chewing Com have done a good job with the new website for Orangina. It's a Flash experience around the weird/sexy campaign "Naturellement Pulpeuse" recently created by Fred Farid Lambert (FFL) to reposition and refresh the soft drink...
Posted in Adverblog on December 31, 2007 02:23 PM
Sexy Santa comes from Norway
There are plenty of mini-sites out there to create branded and personalized Xmas cards and/or to promote exclusive Xmas deals. However, I bet you still haven't seen anything as mental as the Cupido site. Before giving you the link, I...
Posted in Adverblog on December 30, 2007 05:35 PM
A Facebook Xmas like no other
The guys at Nexum sent me over the link to a bunch of interesting applications they developed for Sony to celebrate Xmas inside Facebook. "Sony Christmas Suite" allows Facebook users to create personalized cards, snowflakes and snowglobes, and to frame...
Posted in Adverblog on December 30, 2007 09:53 AM
Truths about the Gol
As part of their campaign "Truths about the Gol" for the launch of the new Volkswagen Gol in Brazil, the extremely talented guys from Almap BBDO in Sao Paulo brought back the famous (and superviral) Chuck Norris' facts to create...
Posted in Adverblog on December 30, 2007 09:23 AM
The Ultimate Fight digital experience
Definitely this is not the kind of content I'm interested into, but the UFC 79 website for the Nemesis match tomorrow night is impressive. Interesting the idea of creating a mini-site for an event (also streamed live online), and very...
Posted in Adverblog on December 28, 2007 05:15 PM
Virgin Mobile launches Facebook Dooblebook
What value can Facebook provide to brands? What can brands do with Facebook? I'm sure a lot of questions like these have been buzzing in your mind in the last couple of months. I must say that until now I've...
Posted in Adverblog on December 24, 2007 05:27 PM
Mission 5v1, the razor mystery
In France, Gillette (ops! I've just spoiled everything ;-) is online since about a month with Mission 5v1, an investigation game to recover an object whose code name is 5v1. The hints to solve the crime are provided through a...
Posted in Adverblog on December 24, 2007 04:01 PM
The Flash side of the moon
Fans of the Pink Floyd will surely appreciate the site Bloc has just put live to promote "Oh By The Way" the limited edition box set launched to celebrate the 40th anniversary of the band. The work with Flash is...
Posted in Adverblog on December 23, 2007 06:09 PM
Advent calendar: Laura Jordan
Today, our very special guest is Laura Jordan, Head of Art at Glue London. 1) Which is the digital project that impressed you more this year and why? I absolutely love Get the Glass - it did the unthinkable and...
Posted in Adverblog on December 21, 2007 02:41 AM
Christmas wish from Christvertising
The US is known for taking their Christian believe very serious. But this initiative from Aberdeen tops it all. Check out the Christvertising website and learn about their brand targeted prayer which involves millions of people pray for your brand....
Posted in Adverblog on December 20, 2007 04:21 PM
The the housekeeping advergame
I love the fact that in France they use online marketing for everything. For example, if you remember, some time ago, we talked about an online campaign for a producer of heating systems. Today the guys from Virtuadz forwarded me...
Posted in Adverblog on December 18, 2007 09:30 PM
A lingerie collection and the peace in the world
Farfar did it again, creating an original/unusual/amusing campaign to promote a lingerie collection. One year ago it was Heidies time, now is Bjorn Borg at the center of the stage. The site is not very interactive, but there are plenty...
Posted in Adverblog on December 17, 2007 09:13 PM
Advent calendar: Nicholas Gill
Time to visit London again, this time to have a quick talk with Adverblog's friend Nicholas Gill, Business Partner at OgilvyOne Worldwide and blogger himself at [Bluurb] 1) Which is the digital project that impressed you more this year and...
Posted in Adverblog on December 15, 2007 10:31 PM
Advent calendar: Christophe Martin
We are back in France on this cold Friday afternoon, to meet with Christophe Martin, creative director at PublicisNet and founder of Computerlove (the site we all love :-) 1) Which is the digital project that impressed you more this...
Posted in Adverblog on December 14, 2007 04:12 PM
Fireworks from Holland
It's tradition in Holland to light up loads of individual fireworks during New Years eve. Due to this fact, a lot of accidents happen. The Dutch government called in the 'Liberation Army Against Freedom' to warn for the dangers of...
Posted in Adverblog on December 14, 2007 02:56 PM
Advent calendar: Heike Brockmann
Today for our daily Interactive Advent Calendar interview we visit Germany, where we meet Heike Brockmann, Creative Director at Scholz & Volkmer. 1) Which is the digital project that impressed you more this year and why? "The Chain" for Nikefootball...
Posted in Adverblog on December 13, 2007 10:28 PM
The Heineken Delivery Men
In The Netherlands, Heineken has recently launched a nice advergame based on geo tracking technology. The mechanism is quite original: players are challenged to spot and track the Heineken's Delivery Men driving around the country, and then guess their destination...
Posted in Adverblog on December 13, 2007 09:55 PM
AOL News: Where are they now?
How to get easy viewers for your viral message? Combine three recent internet hypes in one video. And that's exactly what AOL News just did. Dont Tase Me Bro, Miss Teen USA and Chris Crocker meet up in a shop....
Posted in Adverblog on December 13, 2007 10:14 AM
Advent calendar: Vincent Thome
We're back in Europe today, visiting London to meet Vincent Thome, strategic planner at Tribal DDB London and blogger. 1) Which is the digital project that impressed you more this year and why? Nike Plus was in 2006, right? Then,...
Posted in Adverblog on December 12, 2007 10:51 PM
Advent calendar: Christina Yu
Today it's time to travel overseas to meet Christina Yu, VP and Creative Director at Lowe Roche Canada. 1) Which is the digital project that impressed you more this year and why? First off, the caliber of work digitally is...
Posted in Adverblog on December 11, 2007 10:40 PM
Advent calendar: Laurent Buanec
We start the week in Paris aujourd hui, meeting Laurent Buanec Emerging Media Manager at MindShare France, who shares with us his point of view from the media side. 1) Which is the digital project that impressed you more this...
Posted in Adverblog on December 10, 2007 10:07 PM
Advent calendar: Giuseppe Mayer
Today my guest is also a countryman of mine, Giuseppe Mayer, Managing Director Interactive @ Saatchi & Saatchi Italy. 1) Which is the digital project that has impressed you most this year and why? I would say the Nokia Nonstop...
Posted in Adverblog on December 9, 2007 05:50 PM
Advent calendar: Panos Sambrakos
TIme to move South this week-end to find out the point of view of Panos Sambrakos, Business Unit Director at OgilvyOne Athens. 1) Which is the digital project that impressed you more this year and why? The website of Stella...
Posted in Adverblog on December 8, 2007 11:42 AM
Advent calendar: Martin Cedergren
Time to start moving South today... from the UK we flight to The Netherlands, to meet Martin Cedergren, Executive Creative Director at AKQA Amsterdam. 1) Which is the digital project that impressed you more this year and why? My favorite...
Posted in Adverblog on December 7, 2007 02:27 AM
Viral Harvey Nichols
This video has been recently shortlisted at the Eurobest Awards. Harvey Nichols brings you exclusive backstage footage from their Foodmarket AW07 catwalk show. I liked it at first sight, but there is definitely something disturbing in it... You might love...
Posted in Adverblog on December 6, 2007 02:32 PM
Advent calendar: Rob Ford
We don't have to travel today, as we stay in the UK to meet with Rob Ford the "brain" and the owner of the site we all love, The FWA. Here are his 5 answers... 1) Which is the digital...
Posted in Adverblog on December 6, 2007 11:06 AM
When banners become "alive"...
From Norway, a campaign that takes online advertising a step further, introducing the concept (a)live banners. Media couldn't be richer than this, since the message in the banner is updated live by a copywriter that adapts it to the news...
Posted in Adverblog on December 5, 2007 10:04 PM
Amnesty's online demonstration
In the Netherlands, Amnesty International just released a new platform where you can demonstrate for human rights. At the platform you'll find a virtual square where you can add your own avatar to show your involvement. It's in Dutch, but...
Posted in Adverblog on December 5, 2007 02:46 PM
Advent calendar: Daniele Fiandaca
I'm impressed by the enthusiasm the interactive Advent calendar is generating! I'm already thinking about publishing two Q&A per day, or to make the Advent last longer ;-) Today we travel to the UK, to meet Daniele Fiandaca, COO of...
Posted in Adverblog on December 5, 2007 10:26 AM
Meet@Teen Heart
From the UK, a nice project by the British Heart Foundation to explain young people how the heart works and how to keep it healthy. The topic is tricky, and the audience is even more complicated to reach and understand,...
Posted in Adverblog on December 4, 2007 10:34 PM
Advent calendar: Armando Alves
Today we go West (but we stay in Europe) and in Portugal we meet Armando Alves who is the Head Of Interactive at Draftfcb Lisbon. He also writes a blog, called A source of inspiration. 1) Which is the digital...
Posted in Adverblog on December 4, 2007 02:40 PM
Advent calendar: Gregory Pouy
Today the guest is Gregory Pouy, a French blogger, and the CEO of Buzzparadise an agency specialised in creating and deploying alternative marketing campaigns. 1) Which is the digital project that impressed you more this year and why? In fact,...
Posted in Adverblog on December 3, 2007 10:43 PM
Advent calendar: Mark Ashley-Wilson
My first guest in the interactive marketing Advent calendar project is not really a guest but, rather, a host, like myself. Mark, Ashley-Wilson who is the Head of Digital & Interactive Australasia for Lowe Worldwide, is in fact a regular...
Posted in Adverblog on December 2, 2007 12:33 PM
Interactive marketing Advent calendar
Eventually I'm back blogging. Apologies for the long break, I promise not to disappear again! In order to be back in a "proper", interesting way, I've decided to kick off December with a small project: everyday until Christmas I will...
Posted in Adverblog on December 1, 2007 09:56 PM
Christmas Ads Have Started
John Lewis is a UK online and offline retailer. I've just been in the UK and saw this spot and thought is was really clever and unexpected - in fact the first time I saw it I actually didn't even...
Posted in Adverblog on November 29, 2007 06:35 PM
Shave Everywhere 2
Philips has launched the second version of their successful site shaveeverywhere.com . It's a completely different approach to the first version and concentrates on the Second Puberty & You theme. A lengthy intro video shows a businessman in his bathroom...
Posted in Adverblog on November 27, 2007 06:41 AM
Mr. T goes WoW
Once again we see former A-team member Mr. T in an advertisement. This time he appears in a World of Warcraft TV Commercial playing as a Night Elf warrior with a mohawk. It's bizarre to see how popular this video...
Posted in Adverblog on November 22, 2007 10:13 AM
Intel gets cool
Intel (for me anyway) has never been top of my mind for cool interactive executions. Well I am now re-thinking as this brand new site from MRM in Hong Kong is really, really cool. The animations are very nice and...
Posted in Adverblog on November 19, 2007 08:44 AM
Virtual whisky tasting
In Spain, Jameson is online with a video site to introduce visitors to the world of whisky. A bartender explains the differences among Irish, American and Scottish whisky, proposing an interesting experiment of virtual tasting. I can't say the site...
Posted in Adverblog on November 17, 2007 10:05 AM
Move, don't get fat
From Germany, a lovely campaign created by Scholz & Friends, Hamburg for the German Olympic Sport Federation. You'll better do a lot of sports... Copy says: "If you don't move, you get fat"....
Posted in Adverblog on November 16, 2007 09:46 AM
Say a prayer
EA Games has launched a tease site for the new game, Crysis, a next-generation PC first-person shooter. The site is very dark and mysterious as you weave your way around (walkthrough-style) using your arrow keys to discover the portals that...
Posted in Adverblog on November 14, 2007 09:59 PM
W for Vodka
W + K Amsterdam is behind a black & white online project to promote Polish vodka brand Wodka Wyborowa. The site aims at launching a "W movement" claiming there is no "v" in the vodka distilled by Wyborowa. The original...
Posted in Adverblog on November 14, 2007 11:19 AM
The Canon Playground
Canon it's promoting online its Eos 400D camera model with a nice site that, of course, puts photography at the center of the stage. It's all about navigation and exploration of three different environments (playgrounds) where the camera features are...
Posted in Adverblog on November 13, 2007 02:47 PM
Tom Tom secrets (service)
From The Netherlands, an online campaign to explain users the (almost) secret functionalities of Tom Tom. The site highlights a series of features people might not expect to find in a navigator, features that can improve their social relationships and...
Posted in Adverblog on November 13, 2007 02:22 PM
The Wonderbra effect
I keep being confronted with great Wonderbra ads. Remember this one, and this one, and what to think of the print ads? All from 2007. Last week we had a nice spoof on Cadbury's drumming gorilla. And now the latest...
Posted in Adverblog on November 12, 2007 10:41 AM
Axe meets Durex
The new chapter of the Bom Chicka Wah Wah campaign sees Axe partnering with Durex for a cross-promotion in Germany. The initiative is taking place now in Germany, with an online contest based on a puzzle game. Don't expect...
Posted in Adverblog on November 9, 2007 10:35 AM
Fight for a "free magenta"
In The Netherlands, a social movement is born to protect the free use of the magenta colour in communication materials. The fight has begun recently, when mobile carrier T-Mobile has started a legal fight versus a series of Dutch brands...
Posted in Adverblog on November 8, 2007 02:46 PM
Social networking: where do brands fit?
I recently received a review copy of Contagious' report on Social Networking and User Generated Content, and I'd like to share the reading with you. SN and UCG are definitely among the most debated topics of the moment, both online...
Posted in Adverblog on November 6, 2007 03:54 PM
Red Bull contest misses some energy
In the UK, Red Bull has launched an online cartoon competition. The goal of the Red Bull Tall Story contest is to make people interact with the brand and to find new stories to be featured in the next TV...
Posted in Adverblog on November 6, 2007 02:35 PM
Welcome to Blackville
Rum Cacique is online with a new chapter of the Escucha la llamada story that first appeared on the Web two years ago. According to what I read on Marketing News (in Spanish), Blackville is a sort of cartoon adventure...
Posted in Adverblog on November 6, 2007 09:01 AM
Non-Stop Fernando
How long does it take to fly from Dubai to Sao Paulo? 14 hours and 40 minutes... it's a period of time long enough to discover everything (!) you need to know about Brazil, watching Fernando Ferreira in his non-stop...
Posted in Adverblog on November 5, 2007 01:17 PM
The Golf GT adventure
Volkswagen is online with a good branded entertainment project to introduce and promote its new Golf GT sport model. It's a video adventure game, engaging and interactive enough to make people discover the car's characteristics while having some fun. The...
Posted in Adverblog on November 5, 2007 12:57 PM
The Michelin Super G
If you loved playing the Winter Olympics ages ago on your Amiga, you will probably enjoy also the advergame Michelin has launched in Sweden. Everything it's in Swedish, and I miss the connection with the product, but I guess the...
Posted in Adverblog on November 5, 2007 12:38 PM
Axe, the spam effect
From Germany, an email marketing campaign that wanted to prove that even online, when you use Axe, you attract a lot of girls. Basically the user gets sent an email from a friend with a link to a site, after...
Posted in Adverblog on November 4, 2007 06:03 PM
Good Things Should Never End
From the UK, a very original website created by Poke London to promote Orange's "Speak Easy" pay as you go plan. Perfectly in line with the campaign's tagline "Good things should never end", the site offers an unlimited experience. At...
Posted in Adverblog on November 1, 2007 05:47 PM
Viral video showcase
In their latest newsletter, global seeding agency GoViral released an interesting viral video showcase. Since I had a share in putting together this list, I'm more then willing to point you at the downloadable pdf version :) "12 months, 20...
Posted in Adverblog on November 1, 2007 12:36 PM
Nivea and the Metro(sexuals)
In the Netherlands Nivea has recently launched an online competition featuring an advergame where the action takes place in the metro. Since the campaign it's targeted at Dutch metrosexuals looks like the brand has decided to play on words... and...
Posted in Adverblog on November 1, 2007 10:41 AM
eBay, TV advertising 2.0
In France eBay is about to launch its first advertising campaign on TV. The message they want to deliver it's "eBay c'est vous" (eBay it's you) and, together with the agency BETC EuroRSCG, they've come up with a very smart...
Posted in Adverblog on October 31, 2007 02:10 PM
Bacardi Murmansk Route
Four groups of friends are currently travelling across Europe paid by Bacardi to reach Murmansk, Russia. The project is called Bacardi Murmansk Route, the travellers have left early this month from the sunny Tarifa, they have more than 6.000 km...
Posted in Adverblog on October 30, 2007 06:29 PM
Audi, it's your turn
From Spain a very nice integrated campaign launched by Audi to support the new version of its A3 car. Below you can watch the TV spot created by DDB Barcelona, but if you visit the site you can also play...
Posted in Adverblog on October 30, 2007 02:45 PM
Ground level mapping
This is very cool. Using home-grown technology, a Chinese firm has upstaged the likes of Google and Microsoft with a mapping service featuring 360-degree street-level imaging of extraordinarily high resolution. The service, which is similar to features found on Google's...
Posted in Adverblog on October 30, 2007 07:58 AM
Don't call and drive
From the Czech Republic a great print campaign to promote road safety. Don't talk over the phone while you drive. Crash and Accident, the new fragrances for silly people. (click to enlarge) The agency is Saatchi & Saatchi Praha. via...
Posted in Adverblog on October 29, 2007 03:30 PM
How bionic are you?
The Tv series Bionic Woman has debuted a few weeks ago on NBC. To promote it, the network has launched an online Bionic Assessment Test (Bat) that consists of five mini-games to check your audio visual abilities. It's an amusing...
Posted in Adverblog on October 28, 2007 10:14 AM
EU starts NicoMarket
Today, the European Union started an interesting anti-smoking campaign. Via NicoMarket.com several spoof products, which will stimulate the negative side effects of smoking, are promoted. My personal favourite is NicoClean, a face cream enriched with tobacco extracts. "With Nicoclean, you...
Posted in Adverblog on October 25, 2007 02:33 PM
Halo for charity
From Austalia, a curious online action to raise money for charity. The tag line it's "You play, we pay" and it's basically just another smart way to promote the Xbox 360 game Halo 3, this time with an ethical marketing...
Posted in Adverblog on October 24, 2007 04:03 PM
Respect the rules
From France, an excellent campaign for road safety dedicated to scooter drivers. The copy in this ad actually makes the difference. It's quite a challenge for me to translate French into English, but I'll give it a try... You pass...
Posted in Adverblog on October 24, 2007 09:30 AM
ING Lion goes crazy
It's called "I need to go", one of the craziest digital campaigns I've seen this year. It comes from Belgium (where they usually do crazy things online) and it provokes exclamations ranging from "bright!" to "silly!" to "wtf???" to "disgusting"...
Posted in Adverblog on October 23, 2007 03:24 PM
3G changing history
I think this is the first ever campaign from Iceland I post here on Adverblog. Not sure whether I like it or not (after all I'm Italian and here we say "Scherza con i fanti ma lascia stare i Santi")...
Posted in Adverblog on October 22, 2007 03:03 PM
Virals for sports fans
It has been an intense week-end for sports fans, with the Rugby World Cup final on Saturday and the last race of the Formula 1 championship yesterday. I realize it's late to participate to the initiatives on "pinchalaruedadehamilton" and "Bless...
Posted in Adverblog on October 22, 2007 01:20 PM
The art of multitasking
Being original, when presenting and promoting technology products online, is getting harder and harder. We've already seen flashy websites, exciting animations and amusing video explanations, therefore coming up with concepts and presentations that impress us at first sight has become...
Posted in Adverblog on October 22, 2007 08:04 AM
Science Museum, edutainment 2.0
From the UK, an interesting example of online marketing used to drive teens to a museum. Created by Preloaded, the site supports the opening of the LaunchPad gallery at London's Science Museum in November. It consists of a series of...
Posted in Adverblog on October 19, 2007 11:36 AM
Warm up the house
From Sweden, a nice interactive experience. Actually I didn't understand a word since it's all in Swedish, but being a curious clicker I managed to find a way through the site and realize how it works... But let's proceed step...
Posted in Adverblog on October 19, 2007 10:40 AM
Assassin's Creed, the "experience" site
I like the way Ubisoft decided to split the content to present and promote online the upcoming release of Assassin's Creed. When you first get on the official website you can decide how you wish to discover the game: you...
Posted in Adverblog on October 17, 2007 04:47 PM
Andys
Meet your maker...or breaker. The Andy's new site gives your best creative a thumbs up or down. With the 'Instacritique Work System'. the 2008 International Andy's pits your best spot against five of the best creative judges in the arena--namely...
Posted in Adverblog on October 17, 2007 01:32 PM
Diesel's disco dance lessons
This video has gone live a few minutes ago... It's so funny, and the music is also cool. I guess this going to become a new viral hit. What a better way to revive Diesel shoes around the world?...
Posted in Adverblog on October 17, 2007 11:37 AM
Drive your Tiguan in the jungle
In France, Volkswagen is launching the new Tiguan 4x4 with a driving advergame in the jungle. I played the 30" demo, and it looks very nicely done and quite fun to play, especially because when driving you also have to...
Posted in Adverblog on October 17, 2007 08:38 AM
There's always a way out...
A young lady probably should not laugh at this... but I'm sure you will forgive my rudeness, and enjoy this spot by Duval Guillaume for Mio Digiwalker. via Adarena....
Posted in Adverblog on October 16, 2007 07:13 PM
Take the challenge and win the NBA
I'd like to share with you an online project we are currently running here in Italy. This year we are going to have two Italian Nike players in the NBA, so we've decided to celebrate them and allow two of...
Posted in Adverblog on October 16, 2007 04:07 PM
Milk friends for life
It's always fun to see what people do around the world to promote milk consumption. Today I point you to France, where they've launched a campaign featuring a weird (and kind of ugly) character that reminds me of Casper. There...
Posted in Adverblog on October 16, 2007 03:24 PM
The Volkswagen auditions
In Sweden, Volkswagen is currently doing an audition to hire the perfect auto seller. As a visitor, you are given from each character a presentation of a different Golf model, and each actor of course does the presentation with his/her...
Posted in Adverblog on October 16, 2007 09:27 AM
Facebook: think communication, not advertising
I enjoy Facebook and I love Slideshare. Enjoy a couple of presentations to understand Facebooks' marketing potentials. | View | Upload your own...
Posted in Adverblog on October 15, 2007 06:49 PM
Axe Busters made in Japan
The Axe Busters have arrived to Japan. Even if you won't understand a word, it's definitely an experience worth trying to have some fun, but also to discover a very good work with Flash. Fortunately the navigation is in English,...
Posted in Adverblog on October 15, 2007 10:33 AM
British Airways and Pam Ann
A post to begin the week with a laugh or, at least with a smile. Check out the latest British Airways online campaign, starring British comedian Pam Ann. Let's start by introducing Pam Ann with an hilarious video (not related...
Posted in Adverblog on October 15, 2007 09:12 AM
Book review: Profitable Marketing Communications
When the publisher asked me if I wanted to review "Profitable Marketing Communications: A Guide to Marketing Return on Investment" at first I declined the offer, fearing it could have been a book all about numbers and calculations. The publisher...
Posted in Adverblog on October 12, 2007 10:50 AM
The Pet Shop Boys, Orwell and the QR codes
There is a lot of buzz online about the new interactive video launched by the Arcade Fire. Surely a nice thing but, in my opinion, not as interactive and innovative as the Pet Shop Boys video inspired to Orwell's 1984...
Posted in Adverblog on October 11, 2007 04:24 PM
Les Nuits Des Clans (part 2)
It's time for an new episode of Les Nuits Des Clans, a mysterious adventure game launched in France by Nouveau Jour (this is the post about last year's edition). Everything is in French but it's definitely worth giving it a...
Posted in Adverblog on October 11, 2007 11:19 AM
MTV NZ Promax GOLD
We just won the GOLD award at Promax for our MTV NZ launch! It was a little while ago and such a fun shoot that I'd love to share with you. We also had a really cool site that supported...
Posted in Adverblog on October 11, 2007 10:29 AM
A smile for Unicef
User generated content can create value for charities as well. In Argentina, Oral-B (a P&G brand) is currently running an integrated campaign to sell more products for mouth health, but also to raise money for Unicef. The online part it's...
Posted in Adverblog on October 10, 2007 03:08 PM
Sony Bravia: Pyramid
A fourth Sony Bravia commercial just popped-up. Quite unexpected, since the buzz around Play-Doh is still on and we've had no teasers, making-offs or whatever to heat up the fire. Rumour goes that this is a local version for Egypt,...
Posted in Adverblog on October 10, 2007 01:02 PM
Nokia Nonstop Living
Nokia is online with a mini-site to introduce a new range of Bluetooth handsets. It consists of five video stories each presenting a different character and a Nokia handset fitting the context of his/her daily life. The whole thing at...
Posted in Adverblog on October 10, 2007 08:10 AM
Samsung, simply beautiful
Since a couple of months I'm thinking about buying a stylish LCD Tv. After having seen this Samsung website, the decision is taken. The whole experience it's extremely simple, extremely smooth, extremely beautiful, as the products presented. Sometimes you don't...
Posted in Adverblog on October 8, 2007 04:11 PM
Nike Supersonic: run faster to party
In the UK, Nike is launching an exclusive invitation only music & running event for 3,000 people in London. Tickets can be "earned" competing at four weekly 100m speed trials across London throughout October. Each trial will feature live DJs,...
Posted in Adverblog on October 7, 2007 03:31 PM
Human After All
Thanks to my Diesel friends Matteo and Richard for sharing these videos created for the Human After All campaign. Space dinner is definitely my favourite. They have been created for the Web, but probably they will find some air time...
Posted in Adverblog on October 7, 2007 09:55 AM
New Ikea kitchens to dream
Forsman & Bodenfors did it again: another set of Ikea dream kitchens is online to be explored. We've already seen the great idea to navigate through the images, so this time they've decided to surprise (and impress) us with a...
Posted in Adverblog on October 6, 2007 04:24 PM
Share your stress and win an award
If you're stressed and you do weird things during office hours (see video below), you probably need an holiday... Check the "My Stress Awards" website, share your oddities and earn the chance to win a few days off in Valle...
Posted in Adverblog on October 6, 2007 08:24 AM
Bravia Bunnies
Sony Bravia has launched their latest TVC called Play-Do which is a massive undertaking using a mountain of Play-Doh and stop animation. I really like it and think that it's a clever campaign addition to Balls and Paint. Fallon were...
Posted in Adverblog on October 5, 2007 11:24 AM
Silicon Commander
Intel Hong Kong, via MRM has built a pretty cool online game. Step into a futuristic era where technology is all-encompassing and Silicon is the lifeblood for any and all operations. You are the Superuser... An administrator holding unlimited access...
Posted in Adverblog on October 5, 2007 11:03 AM
All you need is cheese
From Canada, the Theatre of the Absurd applied to cheese. An advertainment experience to make you discover great Canadian cheeses. It's so silly that it becomes amusing... via...
Posted in Adverblog on October 5, 2007 10:25 AM
Desperate heating systems
Selling heating systems in France is a serious and creative business. A few days after "Winter is back", I've found another example of an heating system producer (Sauter) who decided to follow the advertainment trend to sell (and make people...
Posted in Adverblog on October 4, 2007 12:48 PM
The other lunch break
If you're based in London and you're tired of having everyday the same lunch, discover MINI's alternative proposals. On the other lunch break you will discover a series of activities organized to make you experience something new during lunch break....
Posted in Adverblog on October 4, 2007 08:06 AM
Can you Fifa 08?
EA Sports has launched a mini-site to promote the 2008 edition of the videogame Fifa. Can you Fifa 08? features a series of videos in which popular players like Ronaldinho, Ramos and Rooney are challenged to imitate themselves and replicate...
Posted in Adverblog on October 3, 2007 06:56 PM
Go green with Virgin Trains
Glue London has just launched a new integrated campaign for Virgin Trains with the claim "go greener, go cheaper". If you care about the environment, you should travel by train, and if you're not convinced yet this is the right...
Posted in Adverblog on October 3, 2007 08:53 AM
Thank you for (not) smoking
If you like science fiction and you’d like to quit smoking, this is the site for you: www.quitdoingit.com. A part from the good video interface and the sarcastic domain name, I can't say I found the experience cool and engaging...
Posted in Adverblog on October 2, 2007 08:10 AM
Dove launches Evolution follow-up
Following the success of the award winning Dove Evolution video, part of Dove's Campaign for Real Beauty, Dove is now launching the follow up: Onslaught. It's a short film featuring a young girl being bombarded with hundreds of images of...
Posted in Adverblog on October 1, 2007 12:37 PM
Winter is back
Who said that presenting home heating systems online can't be done with a touch of creativity? Have a look at "L'hiver revient" (Winter is back) launched in France by Leroy Merlin. It's nothing fancy, but it's well done and functional...
Posted in Adverblog on October 1, 2007 11:03 AM
A blind call, a great idea
A Blind Call is one of the smartest social campaigns taking advantage of technology I've ever seen. How often do you forget to lock your mobile phone keypad and you unknowingly start making calls to your friends Alice, Anna or...
Posted in Adverblog on October 1, 2007 08:36 AM
Book review: Adland
I never studied advertising at university, and even if I did, I think nobody would have told me the history of the agencies who made the history of advertising. I'm not even sure there is a school book telling the...
Posted in Adverblog on September 29, 2007 08:07 PM
Monopoly in the 2.0 era
Do you want your city to be feautured in the next Monopoly edition? Then you have to support it online, with your vote but also with grassroots activity using 2.0 (and not only) tools. For the upcoming release of Monopoly...
Posted in Adverblog on September 29, 2007 05:09 PM
Amazon and the Harry Potter mania
In Germany, it's Harry Potter fever, with the book set to be released in local language at the end of October. In order to allow the most passionate readers to receive the book immediately on the release date, Amazon DE...
Posted in Adverblog on September 29, 2007 09:15 AM
Sharp Aquos funky experience
Now I know that cool sites come in all languages but I am totally amazed and suprised by this site from Japan. It is so cool and I do not understand it, which somehow makes it even more fun. It...
Posted in Adverblog on September 28, 2007 11:20 AM
The other view on MINI
In about 16600 seconds the next MINIvideo will be played on www.theotherview.co.uk (counting from now, September 28th at 11.20 am CET). The exclusive, weird and, let me say, brave teaser campaign launched by Profero to promote the Clubman model to...
Posted in Adverblog on September 28, 2007 10:15 AM
30 Days of (scary) Nights
Sony Pictures movie 30 Days of Night will be soon released in theatres but the site is, of course, already live to start frightening viewers wannabe. Created by Big Spaceship, one of the best agencies in creating movies' related online...
Posted in Adverblog on September 28, 2007 09:40 AM
Are you ready for the Read Fruit Farm?
Girls, if you're looking for a new job, there's an open position as Managing Director at the Red Fruit Farm, a new branded entertainment website and competition launched in The Netherlands (but everything is in English) to promote the drink...
Posted in Adverblog on September 27, 2007 10:17 PM
The Good Food Fight experience
Can edutainment teach Americans (and not only them) how to eat properly? I don't know whether The Good Food Fight is going to achieve its educational purpose, but the whole thing is amusing and, what interests me more, comes up...
Posted in Adverblog on September 27, 2007 10:49 AM
Sony's Play Doh teaser
The new Sony Bravia ad promises to be impressive again. And it should be, to top Balls and Paint. The 60 second spot, including 189 2ft bunnies and a 30ft giant rabbit, is shot in New York and will be...
Posted in Adverblog on September 27, 2007 09:17 AM
Dexter, the creepy (advergame)
If you're looking for something creepy in a rainy Wednesday afternoon, check out the advergame launched by Fox to promote the Italian debut of Dexter. For those of you based in Italy, there's also a contest to join. The prize...
Posted in Adverblog on September 26, 2007 03:23 PM
Motorola meets Gondry
A few weeks ago Motorola debuted on TV with a spot to promote the Razr2 phone directed by Michel Gondry (Agency: Cutwater, San Francisco / Production Company: Partizan, Los Angeles / Visual Effects Company: Fly Studio, Montreal). The spot in...
Posted in Adverblog on September 26, 2007 11:05 AM
Adidas Football
I love football and was expecting Adidas's new site to deliver some killer content. The problem for me on the site is the navigation. It's just so non-intuitive and the rollovers on the "wheel" are really trying - just one...
Posted in Adverblog on September 26, 2007 09:13 AM
World's Greatest Dice Roll?
Using a helicopter designed for extreme conditions, Gnuf.com air-lifted huge dice, each over two meters tall and weighing half a ton, over a steep snow-packed slope in the mountains outside Nuuk, Greenland. By visiting Gnuf.com, users can view the film...
Posted in Adverblog on September 24, 2007 09:39 AM
Almost back...
Sorry for the slow blogging, repeated newsletter and the lack of replies to your emails this week, but I have a good excuse... I'll keep the story short, on Tuesday, while playing basketball I suffered a Achilles tendon rupture, I...
Posted in Adverblog on September 22, 2007 04:01 PM
Heavenly Halo
This site by AKQA for the launch of Halo 3 is just AMAZING! It's been created using a diorama (yes they actually hand built the entire set). It's a completely immersive experience and one that I really, really enjoyed. I...
Posted in Adverblog on September 20, 2007 06:42 AM
Stella in 1366
Stella Artois and Lowe Worldwide have launched a new site that takes a trip back in time to meet up with an eclectic host of characters and challenges, will you risk thwarting the gods of thunder in 1366 – or...
Posted in Adverblog on September 16, 2007 07:28 AM
The Schiphol experience
Dutch agency Achtung shows us again that they have great skills in creating 3D worlds. Their latest work is a website to explain and illustrate what happens in Schiphol, Amsterdam's airport. Everything is in Dutch, but you don't have to...
Posted in Adverblog on September 12, 2007 10:21 PM
Tom Tom hits the viral way
It looks like TomTom found its way to the viral marketing field. Couple of months ago they solved the hit series LOST in 30 seconds, and now there's a magic touch to the latest product feature Mapshare. With this (very...
Posted in Adverblog on September 12, 2007 10:15 PM
Crazy Norwegian food campaign
This is a crazy food related website, coming from Norway. I found it on Reklam Feber, I didn't understand a word, but I watched it for two minutes and it made me laugh a lot. The site has a video...
Posted in Adverblog on September 12, 2007 05:29 PM
Naughty 2 nice
A new episode in the ongoing feed of AXE campaigns. This time it's a (5 min) mockumentary about clean nice girls turning into naughty lustcrazed criminals when they smell AXE Vice. Result: overcrowded women prisons. Not as brilliant and well...
Posted in Adverblog on September 12, 2007 02:04 PM
Dim Dim girls: Rugby for women
At first sight I thought it was a sexist campaign, but after having visited the Dim Dim girls site for a few minutes I had to change my mind. Of course it's an opportunistic idea, but isn't this what we...
Posted in Adverblog on September 11, 2007 09:41 PM
Wilkinson Fight For Kisses
I believe Sigmund Freud might have something to say about the new Wilkinson campaign from France that exploits Edipus Complex to promote a razor. Ignoring psychoanalysis and concentrating on the pure entertaining/advertising side of the concept, watch the video below...
Posted in Adverblog on September 11, 2007 07:08 PM
Manning's Mind
Goodby Silverstein, San Francisco has created a website for Sprint inviting punters to pick the brain and engage trivial pursuit against Indianapolis Colts' superstar quarterback Peyton Manning. I'd imagine it would be fun if you knew your American Football knowledge...
Posted in Adverblog on September 11, 2007 04:05 AM
Milk Matters (and goes crazy)
If you're looking for a weird website, take a look at Cravendale's Milk Matters created by W+K London together with Unit 9. It's all about pure milk, but it actually looks like the three main characters of the TV spot...
Posted in Adverblog on September 5, 2007 11:03 PM
O2 Stare Out: you blink, you lose
From the UK, an original advergame to celebrate O2 as sponsor of the England's rugby team at the upcoming World Cup. It's called Stare Out, and you play it with your webcam. It's a challenge against three tough England's players,...
Posted in Adverblog on September 5, 2007 03:41 PM
Be a Millionaire (at least online)
From the Netherlands, Ruben sent me the link to a very cool project Redurban has created for De Lotto (dutch lottery). The Millionaire is an interactive film you play and live in first person as new uber-rich. The big question...
Posted in Adverblog on September 5, 2007 01:43 PM
Colin McRae DiRT great interface
At a friend's place last night I played the Xbox 360 version of Colin McRae Dirt, a nice rally game created by Codemasters. The reason why I share this with you is because I'm impressed by the game interface to...
Posted in Adverblog on September 3, 2007 10:08 PM
MTV educates teens with ME
In the UK, MTV has launched an educational advergame to guide teens through young life's sensitive issues. The edugame has been produced with the support of Y-Peer (the Youth Peer Education Network) and it represents a great example of online...
Posted in Adverblog on September 3, 2007 10:50 AM
Play with Lacoste and win
If you're based in the US, you have a few more days to play online against Roddick and win tickets for the Flushing Meadows final. Lacoste is online with a nice 3D advergame to connect its brand to the US...
Posted in Adverblog on September 2, 2007 11:40 AM
The Road to Enlightenment
Driving safety and driving tips for drivers seems to be a hot topic in the automotive industry. After BMW Re-learn to drive, now it's time for The Road to Enlightment by Smart. The approach to the topic it's quite different,...
Posted in Adverblog on September 2, 2007 09:47 AM
Dutch touch on Nike T90 campaign
The international 'Put It Where You Want It' campaign from Nike Football, promoting the Total 90 Laser kicks, landed in Holland this week. Several video's starring Ajax players Sneijder, Huntelaar and Emanuelson got released and made their way around the...
Posted in Adverblog on August 30, 2007 09:00 AM
Clearly Smirnoff
From JWT London, a great commercial for Smirnoff Vodka directed by Daniel Kleinman. Smirnoff Vodka is pure, and they go bombastic to state it. You can read more about the production of the commercial on Digital Arts. via Roycod....
Posted in Adverblog on August 28, 2007 10:28 PM
Wrigley's 5 and the sensory experiment
Wrigley's new gum has arrived from the future. It's called 5, and it has debuted online with a site in a Minority Report style. Don't ask me what the site is about, because everything looks so weird and futuristic that...
Posted in Adverblog on August 28, 2007 09:43 PM
Fuel for Life: are you alive?
Fuel for Life finally got legalized, the teaser phase is over and the new fragrance has been unveiled. If you go on Diesel.com you'll see how they've decided to take a new, unusual approach to communicate a perfum, with six...
Posted in Adverblog on August 27, 2007 11:49 PM
Lexus - well maybe...
Love this site but it took me ages........ and ages......... and ages..... just to load it. Then there's the navigation issue. Imagine the target market - a 38+ dude trying to access this site quickly for the facts. He or...
Posted in Adverblog on August 27, 2007 01:55 PM
Shakerboarding for pizza
Pizza meets breakdance and even pizza, in Yo Roto! the advergame launched by Cici's pizza to do some online branding. As I learnt from Contagious "shakerboarding is a bizarre combination of break dancing and advertising, traditionally used by local car...
Posted in Adverblog on August 26, 2007 10:19 PM
Night Driving experience by Golf
And all the people of the lulled and dumbfound town are sleeping now... This is the incipit of Under Milk Wood is a poem Dylan Thomas wrote over fifty years ago that has now become the main theme of a...
Posted in Adverblog on August 21, 2007 09:24 PM
The Daisy of Marc Jacobs
It looks like online marketing is becoming important for fragrances as well. A few months we talked about Calvin Klein, a few days ago we mentioned the mysterious Diesel campaign that apparently is going to introduce on the market a...
Posted in Adverblog on August 21, 2007 08:50 PM
Are you a Hondamentalist?
Test your passion for Honda in their newest site launched by Wieden + Kennedy London. The challenge is in 14 steps, at the end you get a unique hondamentalism signature and you can enter a competition to win exclusive racing...
Posted in Adverblog on August 19, 2007 02:49 PM
The legend of Heavenly Sword
Sony has recently launched a new game for PS3 called Heavenly Sword. As part of the related marketing activities they've of course put online also a multi-language website. Even if I don't like the style of the graphics, this is...
Posted in Adverblog on August 19, 2007 07:58 AM
Diesel, Fuel For Life
Fuel For Life is coming. And there's Diesel behind it. This time I have no insider's insights to share, as I don't know (yet) what Fuel for Life is about (maybe). I can just show you a beautiful video (by...
Posted in Adverblog on August 17, 2007 10:52 AM
Sim City DS, the advergame
A couple of months ago we posted about the advergame Electrocity, an educational version "made in New Zealand", of the popular Sim City. Now it's time to speak again about Sim City, a game we have been playing and playing...
Posted in Adverblog on August 17, 2007 07:54 AM
Meet Kawasaki and Mr Nigel "Salty" Graves
Sweepstakes and trivia are among the "saddest" tools in online marketing. Give me your data, answer a few silly questions and if you're lucky you'll win something. I realize for a lot of brands collecting consumers' information is crucial to...
Posted in Adverblog on August 17, 2007 07:30 AM
KFC launches Hunger Strike
Another pretty nice advergame if you don't feel like working in this hot summer afternoon... it comes from the UK and it has been developed by Naked Penguin Boy to complement the TV advertising campaign in which KFC promotes the...
Posted in Adverblog on August 16, 2007 02:40 PM
Microsoft Live Derby 2007
Microsoft has just launched an advergame to promote its Live Search Maps. Created by EVB, Microsoft Live Derby 2007 it's a sort of revisited "driving" version of PacMan. You can select to run in five different cities and decide among...
Posted in Adverblog on August 16, 2007 08:46 AM
Gillette Stealth, The Undetectables
In the UK Gillette has launched an integrated marketing campaign for the new Gillette Fusion Power Stealth range. Online, they have created a "spy game" called The Undetectables where users are challenged to recover the Stealth razor that has been...
Posted in Adverblog on August 16, 2007 07:12 AM
The "Protect your head" campaign
From Canada (via Freddy's blog), acampaign to raise awareness around the risks of brain injuries. The idea is to convince people to wear an helmet everytime the perform potentially risk activities, such as biking, skating, but also working in a...
Posted in Adverblog on August 15, 2007 07:06 AM
England's Real Passion
It's less than a month to go before the 2007 Rugby World Cup kicks off, so it's time to start seeing the first campaigns around the event. From England, we have Land Rover stressing its positioning as the official vehicle...
Posted in Adverblog on August 14, 2007 03:59 PM
Join the Adverblog's friends group on Facebook
An article about Facebook published yesterday on Advertising Age made me smile (and think). It says that “half of the biz is jumping on Facebook fanwagon, for ‘research’ of course”… Ops. I feel slightly “touched” by this sentence, as I’ve...
Posted in Adverblog on August 14, 2007 02:01 PM
Light graffiti artists
These days there is quite some buzz around the LichtFaktor crew, a group of German light graffiti artists, whose work is rather impressive. Color + Design blog has an interview with them, where they share some insights about their technique....
Posted in Adverblog on August 14, 2007 10:53 AM
Wait less, live more
To promote a new unlimited calling feature, Sprint has launched Waitless to give you an idea of how time passes in your life. The site presents two main sections: a time calculator and a series of "Sprintcuts". The time calculator...
Posted in Adverblog on August 14, 2007 07:58 AM
Sporting wants you
The new football season is about to begin (and in some countries has already begun), therefore for the teams it's time to train and work on their marketing activities to sell tickets and merchandise. In Portugal, Sporting CP has started...
Posted in Adverblog on August 14, 2007 07:17 AM
The newsletter is back
I’m at home (connected) for a week. It’s a good opportunity to relax, read, think and fix a few things here on Adverblog. First of all, the newsletter. It’s alive and kicky again since a few months, thanks to the...
Posted in Adverblog on August 14, 2007 07:11 AM
Twingo test drivers wanted
In Belgium, Renault Twingo is looking for a new test driver. The selection process is currently taking place in a Twingo Lab located somewhere in the countryside where a crazy professor and his humble assistant are testing the potential candidates....
Posted in Adverblog on August 12, 2007 09:05 AM
Don't You Forget About Me
Youtube tries to make itself useful not only to individual exhibitionists and brands seeking some Web 2.0 attention, but also to charity organizations that can benefit as well from massive exposure. Last week the channel DontYouForgetAboutMe has been launched in...
Posted in Adverblog on August 11, 2007 08:48 AM
Heeeeers Stella!
I'm happy to say that we had a great last weekend in Brisbane Australia recreating the famous bar scene from Stanley Kubrick's 'The Shining' and invited passers-by in for a drink, to promote Stella Screen's airing of the classic horror...
Posted in Adverblog on August 9, 2007 12:12 PM
Robotskin, the new Blade Runner
It's time for a new chapter in body grooming. Philips has just launched Robotskin, a campaign with a Blade Runner twist. Created by Tribal DDB London, the site features a series of mysterious, futuristic and sexy webisodes, starring an improbable...
Posted in Adverblog on August 8, 2007 09:45 PM
CEO Survivor?
Draftfcb in Sydney have just soft-launched an online business simulator for Macquarie Graduate School of Management (MGSM) to attract the best business minds to their MBA programme. Run a company and get advice from real-life CEO's. The site itself is...
Posted in Adverblog on August 8, 2007 08:42 AM
Vaio Life Remixer
Sony has launched a new site to showcase its Vaio range of laptops. Quiet an odd site for showcasing laptops but I like it. Remix Your Life is the campaign title and it's all about matching your personality to the...
Posted in Adverblog on August 7, 2007 02:32 AM
Green Tea Partay
With millions of views for Smirnoff's Tea Partay video, it was just waiting for the sequel. Well, here it is. This time it's the West Coast response on the East coast 'rappers'....
Posted in Adverblog on August 2, 2007 09:18 PM
Japanese Puma Tribes
From Japan, via the UK, the latest Puma's idea for football, called Puma Tribes. The site, created by Profero, allows users to create their personalized team uniforms (like NikeID already does ;-) touching and retouching all the possible details from...
Posted in Adverblog on August 2, 2007 01:21 PM
Sony Television
Sony Television has a pretty slick full-flash site. I am unsure of its launch date, however it's basic essence is to showcase the TV shows they produce - which it does quiet nicely. The nav interface is predictably a movie/tv...
Posted in Adverblog on August 2, 2007 08:26 AM
Love is not just a game
The summer is the best season of the year to fall in love. For a night or forever, doesn't matter, as long as you “protect” yourself. In France a new site has just been launched to spread the word about...
Posted in Adverblog on July 31, 2007 10:15 PM
Be the next Sharkrunner
To celebrate the 20th Anniversary of the Shark Week Discovery Channel has launched a sophisticated and fascinating advergame called Sharkrunners. Developed by area/code, the game reproduces online an oceanic exploration where players take on the role of marine biologists who...
Posted in Adverblog on July 31, 2007 10:25 AM
Office Olympics the Red Bull way
In The Netherlands, Red Bull has launched the Office Olympics, a website but most of all an event, that will take place in Amsterdam at the end of August. The concept is cool, as it challenges office workers to join...
Posted in Adverblog on July 30, 2007 10:26 PM
HP and the world of Toyrama
Valerie, creative director @ Arc Worldwide Singapore proudly sent me the link to their latest work: Toyrama. They've done an impressive job, creating a great, theatrical, setting around Peter Fowler's Monsterism Island toys. But don't get me wrong, the site...
Posted in Adverblog on July 26, 2007 09:59 PM
Junior Social Networking
Via Brandrepublic - Puffin, the Penguin Books imprint, and the WWF are the first partners to sign up for a new interactive online world aimed at 6-11-year-olds. WebbliWorld, launched this week, is a joint venture by Wallace and Gromit creator...
Posted in Adverblog on July 25, 2007 12:53 PM
Viva Viagra
I lost count on the numerous V I A G R A mails I received. Based on that you would think that advertising for this product is no longer necessary. But for official producer Pfizer it apparently still is. This...
Posted in Adverblog on July 25, 2007 10:46 AM
5 seconds are important
From Spain, an interesting example of a Youtube-like interface "hacked" to become part of the message. The campaign wants to draw attention on the importance of donating blood on regular basis. PS: click on the image above to watch the...
Posted in Adverblog on July 23, 2007 02:44 PM
Straws are back in town
Enfants Terribles is running a guerrilla marketing campaign placing straws around Italian cities. The action, carried out to promote soft drink Chinò has started last week in Turin with straws placed in fountains and other public spots, and will continue...
Posted in Adverblog on July 22, 2007 09:33 PM
T-Mobile: talk till you drop
From Germany, a tough challenge for those who love talking for hours and hours on their mobile. Organized by T-Mobile, the contest see teams of 2 people aged 18 to 25 constantly talk to each other, day and night. The...
Posted in Adverblog on July 22, 2007 09:14 PM
Ever chatted with a Transformer?
From the UK, an example of "bot marketing", an emerging way of targeting MSN's instant messaging users, interacting with them through the IM itself. The Transformers action kicked-off last week, with the creation of a "bot" (sort of an intelligent...
Posted in Adverblog on July 22, 2007 10:27 AM
Hamleys' advergame
Hamleys is one of my favourite stores in London, so when I read they were relaunching their site, the news got my attention, even if I'm no longer a kid since a "couple of years"... Their online marketing plan focuses...
Posted in Adverblog on July 20, 2007 09:33 AM
Stride Gum Factory
If you're a chewing gum brand, the latest trend is to put online a site that takes consumers "inside your factory". After the Trident (Europe) brilliant example a few months ago, now it's Stride Gum's turn to open the doors...
Posted in Adverblog on July 19, 2007 03:37 PM
BMW, relearn to drive
Relearn to drive is an amusing series of flashback videos launched by BMW to promote its Performance Driving School. Created by Juxt Interactive, based on a concept by GSD&M, the site features nine characters who provide you with advices on...
Posted in Adverblog on July 19, 2007 01:49 PM
Rexona Power Pamplona
On BuzzingBees I've discovered a very cool project launched by Rexona, which integrates online and offline without forgetting to be consistent with the brand positioning (unfortunately this is not so common). The project is called Extreme Pamplona and it moves...
Posted in Adverblog on July 18, 2007 11:52 AM
Mentos + Carlsberg
Here we go again with another "Oh my god, did that really happen?!" online commercial. This time it's Carlsberg that jumps on the (a bit outdated) Mentos+Coke hype. They created a very simple but cool spoof on the successful videos....
Posted in Adverblog on July 18, 2007 10:31 AM
The Ultimate Search For Bourne
Universal Pictures and Google have launched today The Ultimate Search For Bourne, an advergame to promote the third "Bourne" film, starring Matt Damon. In order to play the game, you need to have a Google account (and quite some patience)...
Posted in Adverblog on July 16, 2007 04:01 PM
Love and Hate Relationship
This site is soooo cool but so hard to love. It's for the X Games. The graphics and use of video and design are so lovely but the navigation is absolutely the worst. I really like what they do with...
Posted in Adverblog on July 16, 2007 11:27 AM
Diesel Denim Dating
Diesel is online with the Fall Winter Denim collection and it's all about dating. Ok, ok, I'm biased, but I like it a lot... I loved the campaign concept since the very first moment I heard about it, and now...
Posted in Adverblog on July 11, 2007 09:23 PM
Snoop as an Aussie
MTV in Australia (via Lowe Hunt Sydney) just launched the campaign for Snoop to become an Australian citizen. Considering the Australian government recently banned him from entering the country MTV and Lowe Hunt put together this campaign to get him...
Posted in Adverblog on July 10, 2007 10:18 AM
Click, and defeat malaria
Email marketing could prove a valuable tool not only to sell products, but also to raise awareness on social problems. On Houtlust I've found a very good example of email for social: a campaign to support an EMSI (Integral Health...
Posted in Adverblog on July 7, 2007 08:39 PM
The beautiful advergame
From Brazil a cool advergame that continues (and evolves) the trend set by Get the Glass. It's called Prisma Test Life, and it has been created for Chevrolet by NuYoung Creative. It's a "click" game, so you don't have to...
Posted in Adverblog on July 7, 2007 08:10 PM
Scion, the Web is a (creepy) cartoon
I've just finished (well, not really) an interesting experience on the new Toyota Scion's website. Little Deviant is a kind creepy fairy tale, mixing cartoons characters and 3D in a urban environment and recreating a sort of adventure game in...
Posted in Adverblog on July 3, 2007 01:10 PM
Simpsons Movie is coming
Simpsons: the movie will hit theatres around the world, starting from July 27th 2007. The marketing machine around the movie is getting started and already brought some interesting stuff. Illegal Advertising points at the video below, in which the Statue...
Posted in Adverblog on July 3, 2007 10:45 AM
Nintendo Sex Education
Nicole Kidman is using her DS for brain-training. Nice, but years ago Nintendo thought of a whole different kind of use for the console: sex education! Probably never made it any further than this (rare) demo, but that doesn't make...
Posted in Adverblog on June 29, 2007 02:28 PM
Crowd gaming revamps cinema advertising?
Human beings become “human joysticks” in the latest MSNBC.com invention to entertain spectators waiting for a movie to begin. Adage today has an article on what is called “crowd gaming” and looks like a group Wii experience. Motion sensors throughout...
Posted in Adverblog on June 28, 2007 12:07 PM
Inside the Happiness Factory
Silver Lion winning Coca-Cola commercial 'Happiness Factory' (from W+K Amsterdam) now opens it's doors and gives you a 'behind the magical scenes' in this e-documentary. Some of the voices are done by actual Coca-Cola employees...
Posted in Adverblog on June 28, 2007 10:12 AM
National Gallery street marketing
After the Expedia's Blue Sky Day, another interesting "art marketing" initiative that involves the National Gallery in London and a brand (Hewlett-Packard). It's called "The Grand Tour", it's a project to bring the art to the streets, to the places...
Posted in Adverblog on June 27, 2007 12:49 PM
The map of youth culture
Social networking sites and online communities are getting so popular and so crowded that I risk to loose my sense of direction among such a crowded space. A map, this is a solution! Thanks Xkcd! Since the map is probably...
Posted in Adverblog on June 26, 2007 05:45 PM
Expedia's Blue Sky Day
Another ambient/guerilla marketing idea to which I could somehow attach the same comments of the previous post: Expedia has organized in London and Edinburgh The Blue Sky Day. A good branding exercise to deliver Expedia's message "let yourself go". The...
Posted in Adverblog on June 24, 2007 10:53 AM
Broad shoulders for broad concepts
I received a submission from Portugal with a guerrilla campaign run for a mobile phone operator. The idea is interesting, and I'd like to share with you, most of all, because when I saw it my first question was "what's...
Posted in Adverblog on June 24, 2007 10:04 AM
Illegal advertising
I guess you all heard about Saatchi & Saatchi London being fired by Dr Martens for running an advertising campaign featuring dead rock stars Kurt Cobain, Sid Vicious, Joey Ramone, and Joe Strummer wearing the their Doc Martens boots in...
Posted in Adverblog on June 24, 2007 09:42 AM
The Shopping Boys
Since last fall Les Shoppen Boys are a marketing case in France. A bunch of men, wearing only red boxers act as models in Celio stores (a men clothing chain), and help women to choose clothes at the right size...
Posted in Adverblog on June 23, 2007 03:32 PM
What the SPAM!!??
Not sure how long this site has been up but it is absolutely hilarious! I guess when you get to the stage that SPAM is at with its brand you just have to give in and poke some fun at...
Posted in Adverblog on June 23, 2007 06:01 AM
The Polaroid experiment
Polaroid has launched an advertainment website to warn users about the dangers of "glare". Through a series of "scientific" (!!) experiments they show how useful polarized sunglasses can prove when you play tennis (for example...). The concept reminds me a...
Posted in Adverblog on June 22, 2007 10:08 AM
I've won the Cannes Grand Prix!!
Yes, yes, yes, we have won! Today is one of the happiest days in my career, the Cannes Grand Prix, the Cyberlion, I can't believe it!! Having been the project manager of this incredibly crazy idea, i'm so proud of...
Posted in Adverblog on June 21, 2007 08:45 PM
The Bavaria 3D tour
Dutch agency Achtung has launched this week the new Bavaria beer website. It's a (light) interactive experience delivered with impressive graphics, which takes the user through the brewing process. At first sight it reminds me quite a lot of the...
Posted in Adverblog on June 21, 2007 05:43 PM
Let the games begin...
Cannes has begun for this year. So what are your choices for the gold Cyber's? My guess is that this year a Cyber choice will be the Best of Show. Given the surge within our industry towards interactive and digital...
Posted in Adverblog on June 18, 2007 02:51 PM
Fill the hungry suitcase
Big Spaceship is behind a new advertainment website launched by Royal Caribbean to help and entertain holiday undecided. The site tells the story of a "hungry" suitcase, that is eager to go on holiday and asks you to be filled...
Posted in Adverblog on June 17, 2007 08:36 PM
Not So Shiny
What do you all think about Apple's new site? They've moved away from the excessively copied shiny plastic lolly aesthetic which was cool (once upon a time). The graduated reflective buttons that they used are gone and it's back to...
Posted in Adverblog on June 15, 2007 03:19 PM
BMW drives in 3D
The Perfect Race is not the only online driving challenge BMW is currently running. There is also the BMW eDrive Challenge 2007 recently launched in The Netherlands to show in practice which are the characteristics of the EfficientDynamics new features....
Posted in Adverblog on June 11, 2007 04:14 PM
Europe, show me the numbers
It's quite some time I don't write about research and numbers (maybe because before I didn't care much !!??!!) but now in my new position, I have to keep my eyes open on this aspect of the business as well...
Posted in Adverblog on June 11, 2007 03:36 PM
Addictive advergame for Dodge
Eventually an addictive advergame. Perhaps it doesn't have much to do with the product it's advertising (a car), but it's different, sticky and definitely worth generating some word of mouth. What shall we ask more to an advergame? Ok, now...
Posted in Adverblog on June 7, 2007 11:25 AM
Horror in Italian interactive
This is not a nice post. Once again I have to sadly point out how it’s rare and unusual in Italy to find innovative ideas in interactive. This morning I was reading Pubblicità Italia, and I found the news about...
Posted in Adverblog on June 6, 2007 12:54 PM
Don’t walk alone
Sony is currently taking over walls and public spaces in Paris to run its Donwalkalone campaign, which is also supported by a website www.dontwalkalone.com. Actually you understand there’s Sony behind this only if you read the post on Buzz is...
Posted in Adverblog on June 6, 2007 12:44 PM
Welcome Snoop
Looks like MTV are cashing in on the recent government rejection of Snoop into Australia. It seems as though he is going for full Australian citizinship. This looks like the teaser so can't wait for the full campaign... then again...
Posted in Adverblog on June 6, 2007 11:09 AM
Avoid the flying plums
From France, a mini-site to promote Moneo, a card that allows you to pay fast small amounts of money. The site is called Evitez le prunes which literally means "avoid the plums" but probably in French has a wider meaning...
Posted in Adverblog on June 5, 2007 03:59 PM
Say goodbye to the smelly fridge
It's quite some time I don't post print campaigns... this time I can't avoid sharing these ads I've found on Cool0r. The agency is DDB Paris, is Brandt, a refrigerator which prevents odors to mix. I think the illustration/characters' idea...
Posted in Adverblog on June 5, 2007 02:34 PM
Coughs for thought
Beware, this is kind of disgusting... It's a "viral" (in every sense) launched in Belgium by OgilvyInteractive for Pfizer and the World No Tabacco Day... the site, in French or Flemish, allows visitors to send "personalized" smoker's coughs to your...
Posted in Adverblog on June 4, 2007 06:01 PM
Today is your lucky day
From France, a weird interactive adventure game launched by Les Chinois for Groupe Lucien Barrière, which owns a series of Casino in the country. The site is all in French, therefore I owe you some explanations... Basically, what happens is...
Posted in Adverblog on June 4, 2007 05:36 PM
Toyota challenges Greek bloggers
Thanks to Panos, I've found out about an interesting "blog marketing" campaign carried out by Toyota in Greece. I'm glad to post about it since it extends the coverage on online marketing in Europe, but also because Panos shared quite...
Posted in Adverblog on May 31, 2007 10:48 AM
Your consumer cannot be found
While Mark is looking for ground-breaking and usable agency websites, Shedwa points at this great example. At first glance you think the page cannot be found, but a second look learns you so much more. The connection to your consumer...
Posted in Adverblog on May 30, 2007 08:43 PM
Spot the bull and win
From the UK, eventually a different advergame, something with a simple yet very original mechanism. Spot the Bull, created by Poke London for Orange invites players to guess where Derek (the bull) will find himself at a give time. The...
Posted in Adverblog on May 29, 2007 02:17 PM
Agency sites try too hard...
Have you noticed that 99% of major global agencies (and I mean the big five groups - not the independant agencies)have bad sites or a holding-page or nothing at all... I find it weird that as agency folk we don't...
Posted in Adverblog on May 29, 2007 01:13 PM
The Battle for the Bronchs
From Australia, a kind of social campaign to raise awareness on asthma (I wrote “kind of” because it’s sponsored by Glaxo Smith Kline). Created by Tequila, Battle for the Bronchs is an interactive comic book combining live action video set...
Posted in Adverblog on May 29, 2007 11:51 AM
Churches online in the countryside
It doesn't happen everyday that you get as a client a priest (or priesthood), especially when they ask you for a website. Padre Samuel Guedes asked for a Web platform containing, agenda, forms (to get online baptism certificates, for instance)...
Posted in Adverblog on May 28, 2007 05:28 PM
Save the planet (and vote for us)
From Belgium, a nice video to raise awareness on global warming and drive votes to the Green Party in the upcoming Federal elections. The agency is K&TKW Ghent....
Posted in Adverblog on May 28, 2007 09:28 AM
Batman advanced seeding
As you all know very well, seeding takes time, spreading an idea virally might require weeks if not even months. This is why Warner Bros has decided to start talking about the new Batman movie almost six months before its...
Posted in Adverblog on May 24, 2007 09:32 AM
Sprite goes kite
After the very successful Dynamite Surfing video from Quicksilver, I knew similar branded video's wouldn't take long to pop up. And indeed, here's the first. What seems to be a terrible kite surf accident, filmed by amateurs, turns out to...
Posted in Adverblog on May 23, 2007 01:29 PM
Essence Beach Showercam
It looks like the feed of cool AXE campaigns just doesn't stop. This time it's an RFID experiment with a beach showercam. You can adjust the shower temperature and see the effects on a hot beach girl. Easy and fun....
Posted in Adverblog on May 22, 2007 09:15 AM
Teaching them young
How is energy is generated? How much does it cost? How does it affect the environment? These are extremely important topics today, and are no longer just the domain of engineers and industry experts. ElectroCity was developed by Draft in...
Posted in Adverblog on May 21, 2007 08:16 AM
Ikea, be brave... not beige!
Being in the middle of a relocation, I definitely enjoyed the new Ikea online effort: Be brave, not beige. The idea is to give people inspiration to create their own colorful apartments, forgetting about flat colors such as beige. Explore...
Posted in Adverblog on May 18, 2007 01:04 PM
NOTHING to hide
Very amazing client to let this one through... in fact it supposedly is the client who is the star. The green screen streams are a bit average in transition but it at least brings "nothing" into the mainstream. In their...
Posted in Adverblog on May 16, 2007 09:20 AM
The interrogation of Leo and Lisa
If tomorrow you feel like doing something unusual and kind of stylish online, go to leoandlisa.iwc.com, and watch Kevin Spacey playing in "The Interrogation of Leo and Lisa" for your eyes only (or something like that...). At about 4 pm...
Posted in Adverblog on May 15, 2007 05:51 PM
The online effects of taking drugs
From Norway, a good example of social interactive marketing. Trydrugs is a website (obviously against drugs consuption ;-) which offers a visual simulation of what happens when you take cocaine or marijuana. The mouse cursor slows down terribly or starts...
Posted in Adverblog on May 15, 2007 02:25 PM
The Royal Navy gets the message
In the UK, Glue London has launched an interesting online recruitment campaign for the Royal Navy. Since the message has to be delivered to 15-24 years olds, they've decided to go for the media this group usually uses: email and...
Posted in Adverblog on May 14, 2007 04:40 PM
Havaianas and the feet dreams
Havaianas has gone global with a new colorful campaign. They've launched online a joyful video where they explore how feet dream when they fall asleep... you can find it on www.feetwantout.com, and I definitely hope they will add some additional...
Posted in Adverblog on May 14, 2007 03:12 PM
Axe, let the game continue
Axe is online with a new branded entertainment work: Let the game continue. It's an online movie, sticky, sexy and ironic as we expect Axe to be. Btw, it's so funny to see how men cannot resist, even in the...
Posted in Adverblog on May 11, 2007 10:53 AM
The Impossible Story
As part of the Impossible is Nothing 2007 campaign, Adidas has launched in the UK a website (and a sort of viral action) called The Impossible Story. The site allows users to upload their own photo, and then to be...
Posted in Adverblog on May 11, 2007 10:25 AM
Quick links for May 8th
I'm offline for a few days, moving to a new city, starting a new job, for now with no internet connection at home. Hopefully next Monday I'll be able to write again. In the meantime, I give you a few...
Posted in Adverblog on May 9, 2007 01:08 PM
Road Safety promoted online
It's an interesting exercise to observe the different approach to the online communication in a road safety campaign. The first, strong example, comes from Canada, where they have launched the 50000victimes.com website. The second example is Spanish, and it's called...
Posted in Adverblog on May 4, 2007 08:15 PM
I'm a Barbie Girl!
Mattel has recently launched an online community for 7-12 years old girls. I've found it out through Contagious, and even if when I was young(er) I never played with a Barbie (am I the only girl on earth who never...
Posted in Adverblog on May 4, 2007 04:30 PM
Historical cyber riot around HD DVD key
You must have noticed some of the buzz around the leaked and widely distributed secret HD DVD key. This string of 32 digits and letters in a specialized counting system is used by the technology and movie industries to prevent...
Posted in Adverblog on May 3, 2007 10:43 PM
The House of Horror
La casa del Horror, is a website created by Amnesty International Puerto Rico to draw people's attention on the big "battles" fought around the world by the no-profit association. They use a simple yet very emotional approach, asking the user...
Posted in Adverblog on May 2, 2007 09:34 PM
Millimetres Matter but online doesn't
I got send this "viral" video by Samsung Mobile (watch out, I don't call it viral), and I decided to post about it for two reasons. First, the macrophotography is great (or is it "micro"-photography???), The Viral Factory once again...
Posted in Adverblog on May 2, 2007 05:33 PM
Green marketing goes to Hollywood
Movies and websites get environmentally friendly on Get on Board, the initiative recently launched by Universal Pictures and The Conservation Fund to support the movie Ewan Almighty and, at the same time, reforestation around the world. The project is interesting,...
Posted in Adverblog on May 2, 2007 04:26 PM
For review: SecretFInal.com
While Martina is enjoying here spring break, I'm going to do a little experiment here on Adverblog. I would like to invite you to review the latest Heineken campaign: secretfinal.com. The campaign is part of Heineken's UEFA Champions League sponsorship....
Posted in Adverblog on April 26, 2007 10:42 AM
Get some nuts, you fool!
If that isn't good old Mr. T! While I thought he was retired long time ago, AMV BBDO London managed to dig him up and put him in a new online campaign for Snickers. Not very spectacular, but it is...
Posted in Adverblog on April 25, 2007 01:12 PM
Puma, don't slow down
Here in Europe, Puma has launched a mini-site to promote it's new Puma Ducati shoe. The action is the result of a significant co-marketing effort together with Ducati motorcycles to produce a shoe collection to be sold exclusively at Foot...
Posted in Adverblog on April 18, 2007 10:27 AM
BMW's perfect race across Europe
BMW has recently launched a sophisticated advergame called PACE - Pursuit Across Europe. You can also define it as an interactive movie, where you play the leading role driving the car. It is very beautifully designed and developed by Interone...
Posted in Adverblog on April 17, 2007 04:47 PM
Converse goes on USB
Great geeky little online commercial for Converse shoes that starts to cause a lot off buzz. Even Engadget picked it up. Yes, it's fake, but the idea attracts enough people to make it a success. Nice work....
Posted in Adverblog on April 16, 2007 09:27 PM
BA attractive (and artistic) prices
Wow, British Airways can be artistic and poetic with TV advertising. Too bad their website stays sooooo flat. What a disappointment....
Posted in Adverblog on April 15, 2007 09:37 PM
The interactive fridge
JCDecaux has introduced a new kind of interactive poster. In the video you can see the innovative installation to present the new Grolsch beer bottle to the people of Amsterdam....
Posted in Adverblog on April 15, 2007 08:57 PM
Slap the mat
Product demonstration meets advertainment in Splat the mat a mini-site to promote automotive floor mats stain and odor resistant. You can test the product's characteristics yourself, by throwing on the mats everything from ketchup to coffee and blueberry pie. Rest...
Posted in Adverblog on April 14, 2007 08:41 PM
Colours that stay longer
This is a very silly ad... but if you appreciate British sense of humour, you'll surely enjoy it. By Duval Guillaume Antwerp for Brother Innobella printers. via Netzkobol.de...
Posted in Adverblog on April 10, 2007 09:25 PM
Dutch SpinAwards announced
The winners of the annual Dutch SpinAwards (interactive marketing awards) were revealed last Thursday. After selecting a shortlist of 37 ads out of over 300 entries submitted, the jury awarded a total of 13 SpinAwards - 6 gold and 7...
Posted in Adverblog on April 7, 2007 03:24 PM
Rent a wife, for a better life
If you’re looking for a wife, have a look at this online service just launched in Belgium. Rent a wife it’s, obviously, a rental service, so after a while you can give it back, purchase is not required. The site...
Posted in Adverblog on April 6, 2007 03:45 PM
Le Duel
Probably inspired by the very viral Animator vs Animation, Club Internet released a surprising and entertaining campaign site that keeps your attention just long enough to get the commercial message. Club Internet sells Triple Play (Phone, TV, Internet) in France...
Posted in Adverblog on April 5, 2007 08:51 AM
It's Night Tennis time
Turn off the lights, and get ready to play tennis at night with Sony Ericsson. No, it's not an advergame, but it's a cool party concept they've launched in Spain last year and they recently replicated in Miami. It's called...
Posted in Adverblog on April 3, 2007 02:10 PM
Ikea's twins
Eventually a nice campaign "made in Italy" to share. The site is called "Operazione Gemellaggio" (which translates into something like "Operation Twinning") and it has been created by Profero to support the opening of a new IKEA store in Milan....
Posted in Adverblog on April 2, 2007 08:49 PM
Ford @ America's Cup
Simple but brilliant idea by Bassat Ogilvy (Spain) to present Ford as the sponsor of America's Cup kicking off in a few days in Valencia. via Briefblog....
Posted in Adverblog on April 1, 2007 05:33 PM
Brunettes vs Blondes
Are Brunettes better than Blondes, or is it the other way around? You decide by joining one of the two teams online, and participating in the challenge. You will be asked a series of questions and the points you will...
Posted in Adverblog on April 1, 2007 05:08 PM
First Joost commercial
For those who did not hear about Joost yet (where have you been!), here's a new commercial that explains it all....
Posted in Adverblog on March 30, 2007 11:44 AM
Get a (Third) Life
The new KitKat spot in The Netherlands, created by UbachsWisbrun/JWT. Amusing!...
Posted in Adverblog on March 29, 2007 01:52 PM
Don't play with your health
... Check your cholesterol. Two brillant ads by McCann Portugal to support the Campaign Against the Cholesterol. Thanks Fabio for the submission and congrats for the great work....
Posted in Adverblog on March 28, 2007 09:12 PM
Wonderbra is too big
Marketing Alternatif points at in interesting scrolling ad display. The Wonderbra ad seems to be stuck. Brilliant idea or a broken display? I say brilliant idea.. :)...
Posted in Adverblog on March 28, 2007 09:04 PM
Will my luggage arrive?
Look at this campaign created by AdmCom within the Venice Airport for the Venice Casino. Great use of an alternative media space, however since they use a concept based on luck and fortuity, I wonder what's the real means: come...
Posted in Adverblog on March 28, 2007 06:26 PM
CK "what are you in 2" missing piece
How do you launch a new fragrance in the youth market if not using new media tools and spaces? ck IN2U is a new parfume by Calvin Klein especially conceived for the technosexuals, a somehow scary word used to define...
Posted in Adverblog on March 28, 2007 01:03 PM
Do you really want to futurize yourself?
In France, ING Direct has launched a new online campaign called "Futurize You". The concept is not particularly original (do you remember the recent Age-O-Matic?) and also hasn't been developed with the same irony. I understand the goal of the...
Posted in Adverblog on March 27, 2007 09:28 PM
Meet the Michelin man
Thanks to an article on Imediaconnection I've discovered the world of Michelin. Definitely not a topic I'm interested into, but surely a website worth a visit from an interactive marketing and design perspective. First of all it's a rich experience:...
Posted in Adverblog on March 26, 2007 10:31 PM
New design, new ideas
As you might/should have noticed, Adverblog today has a new look. Once per year I feel I need some freshness, and I start designing a new version. Now that this blog is about to get four years old, I thought...
Posted in Adverblog on March 21, 2007 10:44 AM
MINI: fake is the new real
MINI is a cool brand, which invests a lot in presenting itself associated to lifestyle, art, innovation and music. I admire the way they communicate and the moderate bravery of their web efforts. A few weeks we saw the Hammer...
Posted in Adverblog on March 20, 2007 04:01 PM
Support the Food Bank
Being directly involved into some Food Bank initiatives I'm happy to share this campaign by FCB Lisbon. It's from last year, but I don't think that it really matters. It's a very good charity campaign which shows how it's important...
Posted in Adverblog on March 19, 2007 10:43 PM
Get the Glass & wait (but it's worth it)
If you have a couple of years to wait until the site loads, check out Get The Glass, the latest Got Milk? online campaign. The site is a Flash 3D advergame, an entertaining experience based on one of the most...
Posted in Adverblog on March 15, 2007 10:28 PM
Volksdragon, riders wanted
20th Century Fox has just launched a mini-site to promote the release on DVD of the movie Eragon. As in the Nokia example a few days ago, they've decided to take a surreal & ironic communication approach. The site is...
Posted in Adverblog on March 15, 2007 10:10 PM
Ray-Ban, Never Hide
Ray-Ban, the brand producing the coolest shades in the world (I'm talking about the Aviator model, of course), has just launched a massive global marketing effort (20 countries are involved) to target the young, brave and nonconformist consumer. Never Hide...
Posted in Adverblog on March 15, 2007 02:01 PM
The Wall Street Journey
The Wall Street Journal is online with a very nice campaign to drive subscriptions. They play with the concept "Life is a journey", picturing the life of nice celebrities, and at the end of the path they add the tagline...
Posted in Adverblog on March 14, 2007 11:35 AM
L'Amour, the Polish way
It's always interesting to see how global concepts/guidelines set by brands' headquarters are then developed on a local level. The example I bring you today is the one from Nokia and its L'Amour collection, see through the eyes of its...
Posted in Adverblog on March 13, 2007 09:51 PM
Levi's from the original
A beautiful Tv spot by BBH for Levi's. LEVI'S I know, maybe beautiful could sound like a banal definition, but it's really what I think, it's nice to watch, it shows Levi's history in '90 seconds and, on top of...
Posted in Adverblog on March 13, 2007 08:31 PM
The "viral" dilemma
Xerox and Kodak, two companies that focus their business around technology are both online with campaigns which they claim to be viral. Kodak has launched a blog with a sit-com (or it's a sit-com with a blog???) called Ink is...
Posted in Adverblog on March 12, 2007 11:57 PM
Logitech, jump for discounts
In Europe, Logitech is online with Jelly Jumper, a 50 levels advergames which challenges players to do their best with the keyboard. The game is quite sticky, and give the users one more reason to play: if the pass the...
Posted in Adverblog on March 12, 2007 11:27 PM
Tales of innocent fruits
From Sweden, a new TV spot for Innocent Smoothie by Peacock....
Posted in Adverblog on March 12, 2007 11:10 PM
Quick links for March 12th
In the UK, the Royal Navy has included digital promotion in its Life Without Limits recruitment campaign. The effort, developed by WWAV Rapp Collins London, has started with an emailing to over 13,000 recipients. Teasing days for Adidas, that is...
Posted in Adverblog on March 12, 2007 10:03 PM
Sex machine hits the road
From Italy, another clear example of urban spam... there's a car parked out of the Erotika sex shop, with all the windows covered by stickers representing hard scenes, looking carefully inside the car it seems there are 6 guys, 3...
Posted in Adverblog on March 10, 2007 09:08 AM
This Is Living
After a quiet and mysterious start last monday, more information gets available on the campaign around the European release of PlayStation 3. Shots.net has some interesting insights from responsible agency TBWA\London, including campaign strategies. Besides that we just have the...
Posted in Adverblog on March 8, 2007 02:09 PM
Quick links for March 6th
Tamba has recently launched an advergame to support charity organization Comic Relief. The game which is part of the "“Spread the Red" campaing so far has achieved over 130,000 plays and Comic Relief report over 28,000 clickthroughs to their donations...
Posted in Adverblog on March 6, 2007 11:22 PM
Give yourself a little thrill
NZ Lotteries new microsite for Instant Kiwi brand scratch cards has been launched on the back of great TV spot. The Little Thriller lets visitors create their own little thriller movie using slick animated cartoon samples and music. They are...
Posted in Adverblog on March 4, 2007 10:15 PM
PoP! Goes my heart
Nothing to do with interactive advertising, but I thought the girls in their thirties (like me) reading Adverblog would enjoy a break with this video... I saw Music & Lyrics a few days ago, and I can't stop watching this...
Posted in Adverblog on March 4, 2007 09:50 PM
Meet Mini, Hammer & Coop
MINI Usa has recently launched a new website very much focus on advertainment. It's called Hammer & Coop and it features a story which is something between David Hasselhoff in Knight Rider and Starsky & Hutch. It's all about video,...
Posted in Adverblog on February 26, 2007 09:47 PM
Snickers - don't stop
Check out this cool new commercial for Snickers in the United Arab Emirates. It's from Impact BBDO and directed by Joeri Holsheimer from http://www.czarevich.nl/director/9/joeri_holsheimer/show/commercial/" target="x">Czarevich. The local theme Don't Stop is worked out with red and green traffic-light images that...
Posted in Adverblog on February 26, 2007 05:32 PM
Nokia, The Passenger
Nokia has just launched on the market a multimedia car kit, and it's promoting it with a nice videoadvergame. The site is called "The Passenger", and from the very first sight it looks like every other branded entertainment site (I...
Posted in Adverblog on February 21, 2007 04:19 PM
Mission Zero for Pirelli
Actress Uma Thurman and director Kathryn Bigelow are the two stars involved in the second Pirelli online movie. Last year the tires brand debuted in branded online entertainment with The Call, starring John Malkovich and Naomi Campbell. The new movie,...
Posted in Adverblog on February 21, 2007 07:52 AM
The Royal Guard Cheese game
Can you make the Royal Guard laugh? Accept the challenge and give a try to the latest Eurostar campaign which just debuted in Belgium. You have got several tools at your disposal: you can tell jokes, or you can use...
Posted in Adverblog on February 14, 2007 10:33 PM
Quit smoking, start living
In the UK, the Department of Health is running an integrated campaign against smoke. Below you see some of the strong images which belong to the Get unhooked series of ads. On the Web there's of course more to discover....
Posted in Adverblog on February 13, 2007 09:02 PM
Change your perspective on strong hair
From JWT Frankfurt (via Ads of the World) a very "strong" campaign to promote Bayer Priorin, a product which increases the strenght of you hair. Tip: if you don't get the ad, step back and watch it from a few...
Posted in Adverblog on February 13, 2007 08:43 PM
Improve your image (and enlarge your p***s)
Oh yes, Photoshop can do wonderful things for you... as this spot by Jung von Matt Hamburg for Adobe tries to demonstrate... Via Adme....
Posted in Adverblog on February 12, 2007 10:50 PM
Dove, old yet still sexy but not sincere
Dove continues its campaign for Real Beauty launching a new series of ads dedicated to women in their fifties. The campaign is called Pro Age and aims at generating the same level of buzz of the previous effort with this...
Posted in Adverblog on February 12, 2007 10:25 PM
Young Frankenstein against music piracy
In Norway the Norwegian music industry has launched a campaign called "Piracy kills music". A short documentary in black & white created by McCann, explains the history of music piracy so far and analyses the effects on the industry. The...
Posted in Adverblog on February 11, 2007 10:01 PM
Jeep launches interactive comic book
I love reading comics (the latest I bought is the brilliant Shenzhen: A Travelogue From China by Guy Delisle) so I couldn't help spending a few minutes on the Jeep Patriot Comics site. A part from the fact they tried...
Posted in Adverblog on February 11, 2007 09:34 PM
Budweiser launches virtual currency
How much is a Bud Buck worth? Well, as it's a virtual currency, its value can change randomly and become anything ranging from $5 to $100... The Bud Bucks are the main gimmick used in the new Budweiser online campaign...
Posted in Adverblog on February 8, 2007 10:45 AM
The web is a reality show
From The Netherlands, the country where the Big Brother was invented, now it's time for WK (Webcam zitten), which I think translates into something like "sitting in front of a webcam". It's a reality show (this time it's real, not...
Posted in Adverblog on February 7, 2007 12:34 PM
Axe, crime scene investigation
In its new marketing effort to promote Axe Vice, the brand has come up with an idea which is half way between CSI and Kiss the girls. The campaign is not running in the major Westerne countries, but just in...
Posted in Adverblog on February 5, 2007 10:27 PM
Take it easy, John
In my January "madness" I didn't manage writing about this campaign Olivier from DDB Paris forwarded me. It's a series of in-store ads they've created thinking about John McEnroe's unique attitude on the tennis court. I'm not sure if they're...
Posted in Adverblog on February 5, 2007 09:57 PM
Love is just a game...
We're just ten days before Valentine's Day, and we have a big problem: apparently Cupid has decided to resign and stop helping people falling in love and/or solving their problems with their partners. The situation is dramatic, someone needs to...
Posted in Adverblog on February 4, 2007 09:21 PM
A short film called Hands
Believe me, this is not done on purpose... but here comes the third post in a row that talks about "hands" in advertising... This time it's a Guinness campaign ("Good things come to those who wait") by Abbott Mead Vickers.BBDO...
Posted in Adverblog on February 4, 2007 08:50 PM
Left vs right
Another advertising ideas which "exploits" hands. It's a a promotional website developed by Indusblue for Nokia Canada. "Push to start" features three advergames which challenge your right hand to play against your left hand. The games are extremely basic, but...
Posted in Adverblog on February 4, 2007 06:29 PM
Handmade perfection
A new TV spot for Volkswagen Phaeton, "handmade" by the German agency Grabarz & Partner....
Posted in Adverblog on February 4, 2007 05:30 PM
MINI Brother is watching you
You can think of Orwell's Big Brother or, as you prefer, of Dick's Minority Report. Whatever the case, it's no longer science fiction, it's real. MINI Usa has launched a scary (sorry I must say it) outdoor campaign targeted at...
Posted in Adverblog on February 2, 2007 08:57 PM
Whose that bag?
On Marco's blog another great social campaign I feel like "stealing" and sharing with you. It has been created by the Miami Ad School for the Transport of London, and it aims at encouraging people to report unusal behaviours they...
Posted in Adverblog on February 1, 2007 09:01 PM
Heidies are gone, now get a life
I just came back from XXX where I was staying (and working) next door to the Heidies. It has been an amazing and successful week, and I promise to share some back-stage photo and thoughts now that the project is...
Posted in Adverblog on January 30, 2007 09:20 PM
Heidies for successful living!
Didn't I tell you I was working on something cool & sexy? Check out www.diesel.com to see what's going on... It’s sexy, it’s ironic, but most of all it’s live ;-)...
Posted in Adverblog on January 22, 2007 07:41 PM
Beer, music and laughs
From Japan, via IdeenVerteiler the Sapporo Beer Musical. It's a little bit too long (and definitely inspired by the Stockholm's musical advertising idea) but it's quite amusing to watch, especially for those who are always curious to know what's going...
Posted in Adverblog on January 21, 2007 01:23 PM
Open your eyes on violence on children
You already know I'm always glad when I see online marketing applied to social campaigns. The new one I've been told about by Dick and his agency (Achtung!) has been launched to draw people's attention on children suffering in The...
Posted in Adverblog on January 18, 2007 12:42 PM
Fresh Footwork
Glue London just released a new episode in the online campaign for Virgin Money. It's an interactive, kinda strange but nicely simple video thing that shows a classical ballerina going wild and wilder after you hit the say yes button....
Posted in Adverblog on January 16, 2007 01:10 PM
Quick links for January 15th
How does Converse look like in Russia? The answer is in this super cool website by Red Ked Studio. (great they remembered of sound design!) From Brazil, an advergame for Natu Nobilis whisky. Quite funny they developed a driving game...
Posted in Adverblog on January 15, 2007 10:46 PM
Diesel Crime Reconstruction
This is what I'm currently working on......
Posted in Adverblog on January 14, 2007 09:20 PM
Fly me to the moon...
... but I can end up in France... there's a new online campaign, by The Moon Travel corporation, a fictional travel agency, to drive tourists to the Moon. Those who apply to reach this destination will actually arrive in Nancy...
Posted in Adverblog on January 11, 2007 12:09 PM
Steve Jobs 2007 Keynote
I guess you've all heard the news by now: Apple is introducing the long awaited iPhone. Steve Jobs announced this during his annual keynote speech at MacWorld. But there's more. In this spoofed keynote speech by Greenpeace we hear that...
Posted in Adverblog on January 10, 2007 09:28 AM
Have you got the Paris attitude?
Hold on a second, before your read further: this post IS NOT about Paris Hilton. C'Est So Paris is a brilliant website by BDDP & Fils agency for the Regional Tourism Committee of Paris Ile-de-France. They came up with a...
Posted in Adverblog on January 9, 2007 09:36 PM
When recycling becomes interior design
From Australia, a very nice campaign by HP. It's not really about recycling old printers (I mean, it's not really environmentally friendly), but surely helps with some ideas on how to find a new application for old hardwares. As Miel...
Posted in Adverblog on January 8, 2007 12:46 PM
Challenge the cat
The Great American Cat Stare-Off: a site for cats' lovers (and therefore not for me :-)... For how long can you maintain eye contact with a cat without blinking? Take the test, IAMS (and its cats testimonials) are challenging you!...
Posted in Adverblog on January 8, 2007 12:24 PM
The iPod Revolution
In late December, Discovery Channel (US) aired a great documentary about the history of iPod. Since it's introduction in October 2001, Apple sold over 70 million pieces worldwide. An amazing story....
Posted in Adverblog on January 7, 2007 02:19 PM
Advergames around the world
A lazy Sunday afternoon with some time to spend to look through the advergames submissions I've received over the last couple of weeks... From Argentina, an advergame by Three Melons for Sony, to promote their Home Theatre device called Muteki....
Posted in Adverblog on January 7, 2007 01:14 PM
Ignite the web
In Mozilla's ongoing campaign to promote their FIrefox browser, they get a lot of support from a fast growing Firefox community. But sometimes they make their own ads - and damn good too! Here's the latest TV commercial....
Posted in Adverblog on January 6, 2007 09:19 PM
The Truth In Ad Sales
At Cannes Film Festival 2001 we've seen the hilarious spoof on the advertising industry in the "Truth in Advertising" video. Now a similar video pops up. Get ready for "The Truth In Ad Sales"....
Posted in Adverblog on January 5, 2007 02:33 PM
Nike, Laser Engineered
From Paris, a cool outdoor campaign by DDB for Nike... the new shoes are Laser Engineered, you can really tell......
Posted in Adverblog on January 4, 2007 05:22 PM
Urban video spam?
Via Woostercollective, an interesting guerrilla marketing campaign done by chewing gum brand Sportlife in The Netherlands. Videos of a skateboarder got projected on the walls in the main Dutch cities with the goal of draw people's attention on the Sportlife's...
Posted in Adverblog on January 4, 2007 10:43 AM
Wonderwoman or Bewitched?
After the Rexona stuntmen, it's time now for the "Sure" Heroines. The TV ad, by Lowe London, is not as good as the Rexona one, but still does a nice job, more in Bewitched style I would say......
Posted in Adverblog on January 4, 2007 09:55 AM
One Green Bottle
Dutch Brewer Grolsch just launched a new green beer bottle. The introduction is backed by an online commercial inspired by the famous One Red Paperclip story. Good to see that more and more advertisers get inspired by remarkable online initiatives....
Posted in Adverblog on December 21, 2006 02:25 PM
Coke begins brand invasion on YouTube
Coca-Cola is online with one of the first YouTube co-marketing efforts. It's called Holiday Wishcast and it's a mini-site based on YouTube service which allows visitors to upload and share their video greetings. Among the users who have submitted content,...
Posted in Adverblog on December 18, 2006 09:36 PM
Year of the pig
In Holland, New Years Eve is traditionally celebrated with loads of family fireworks. It's also tradition that people ignore all safety precautions, which leads to hundreds of serious injuries, especially between the age of 10 to 19. To create awareness...
Posted in Adverblog on December 18, 2006 12:35 PM
Safe birthday at Mc Donald's
A nice campaign by TBWA\Frederick, Chile for Mc Donald's. I like the 70s style of the living room......
Posted in Adverblog on December 15, 2006 01:00 PM
Save energy awareness edugame
I've found an interesting advergame created within the 1E Energy Awareness Campaign. The concept is good: it's a game to make people understand how they can save energy in the office, by switching off the IT equipments when they don't...
Posted in Adverblog on December 14, 2006 03:13 PM
Happy Holiday, Charlie Brown
Original concept and excellent execution for this campaign by H2e for the Bundesverband Tierschutz, a German association which fights for Animal Rights. Found on Brainstorm #9 where you can find more ads belonging to the same campaign....
Posted in Adverblog on December 13, 2006 10:17 PM
It's Christmas, get a job
In Italy, jobs site Monster has launched an online postcard to wish his visitors Merry Christmas. Maybe it's not really a Christmas related postcard, but it's still a nice idea, which could work quite well in Italy, generating some viral...
Posted in Adverblog on December 13, 2006 09:34 PM
Sexy Otto knocks at your door
Via A/D Goodness a clever door-to-door marketing campaign for Otto, a huge mail-order company in Germany (and Benelux, I think). A sticker featuring model Eva Padberg, Otto's catalogue and the order number, was attached to the spyhole of thousands of...
Posted in Adverblog on December 12, 2006 11:09 PM
Guerrilla action finds new advertising spaces
From Israel, a guerrilla marketing campaign for denim brand Revero. Maybe it's not really groundbreaking, but given the product advertised, it's obviously interesting for me to take note. Actually what's relevant to notice is that they spotted a new advertising...
Posted in Adverblog on December 12, 2006 10:39 PM
Jacqmotte 's new Finest Selection
Jacqmotte, an excellent Belgian coffee brand, is about to launch a new gamut called Finest Selection. To give buzz Jacqmotte contacted (so it seems) Robert Hales for a video shoot. The whole concept of this promo is based on the...
Posted in Adverblog on December 12, 2006 05:46 PM
Dear Santa Claus
Less than two weeks to go... a lot of work to do... but it's still nice to think about some Christmas presents (i would like to receive)... below it's my wishlist... maybe it can be a source of inspiration for...
Posted in Adverblog on December 12, 2006 03:03 PM
Need an alibi?
Want to play games on your Playstation but got a deadline for an exam or report that didn’t match your gaming ambitions? Then File Destructor is the right place for you. Send trashed files and blame your faulty computer, instead...
Posted in Adverblog on December 6, 2006 02:22 PM
Keep the pace of "new" new media marketing
Advertising Age has been recently publishing a series of interesting articles about the evolution of new media communication. Especially for those of us who work on the client side, it's important to understand how consumers use the Web (and other...
Posted in Adverblog on December 5, 2006 12:31 PM
What were you playing with in the 80s?
A must-see website for all of you in your thirties: Good Game Good Game. I have no idea who Argos is, and the site isn't innovative at all in graphics and interactivity, but it's based around toys from the '80s,...
Posted in Adverblog on December 4, 2006 10:26 PM
The Bulldog Hotel
In Holland we're used to young foreigners that come over to Amsterdam to get totally wasted. So is The Bulldog, a big and famous coffee-shop in our capital. To give their intoxicated costumers a save place to sleep they also...
Posted in Adverblog on December 4, 2006 04:58 PM
Sam helps Samsung, or maybe not
Samsung is launching its new mini computer called Q1 with an interactive campaign featuring a huge dog called Sam. Sam is Saint Bernard dog who apparently has all the answers to your questions about the Q1. The first thing I...
Posted in Adverblog on December 4, 2006 02:01 PM
Go beyond the news
Here in Europe, a new international news channel is about to launch. The agency Marcel has created a beautiful TV spots which can also work as viral. Beyondthe news IIUploaded by FRANCE_24 The channel, even if it's international it's going...
Posted in Adverblog on December 1, 2006 05:24 PM
The interactive pediatrician
From Sweden, an unusual (and innovative) interactive tool to understand if your kid, who is sick at home with a cold, needs to see a doctor. Of course, as Martin explained me, F&B (together with B-Reel) developed the tool for...
Posted in Adverblog on November 30, 2006 09:10 PM
British Airways, come fly with me
British sense of humor arrives to France, with a new Publicis Dialog advertainment website for British Airways which makes fun of low cost airlines (link removed). Unfortunately my French is not good enough to appreciate the jokes, but I find...
Posted in Adverblog on November 30, 2006 11:18 AM
Barca and Unicef commercial
In September FC Barcelona officially agreed to donate about one and half million euros of it's normal earnings to UNICEF every year. First result of this exceptional collaboration is a commercial in a bit to create awareness for UNICEF's humanitarian...
Posted in Adverblog on November 27, 2006 09:58 PM
The Penguin Gallery: get real
Personalize your cover no longer applies only to mobile phones. Publishing company Penguin is currently running an online initiative which allows readers to design the cover of six masterpieces (The Picture of Dorian Gray and Crime and Punishment among the...
Posted in Adverblog on November 27, 2006 08:24 AM
Starbucks, it's Red, again
Starbucks is online with its new Christmas campaign: it's Red Again. The site is nice. I know this sounds like a simplicistic (silly) comment, but it's really what I think. I mean, it's nice in the sense that to me...
Posted in Adverblog on November 23, 2006 05:46 PM
The time traveller, great put-on or real?
From Sweden a weird story or, maybe, a great campaign for insurance company AMF Pension... I tell you the story as I received it... Some months ago a guy called Håkan Nordkvist started a blog telling the world that he...
Posted in Adverblog on November 21, 2006 09:33 PM
Discover Hotel Campari
Hotel Campari is a sexy online effort recently launched by MRM worldwide for the Italian beverage Campari. The site is quite mysterious, but it's getting ready for the big event which is going to happen on the 23rd of November....
Posted in Adverblog on November 21, 2006 08:56 PM
Fiat, it's cinema, but it's interactive
Fiat have gone interactive in the cinema. Developed by Brazil's Agencia Click the six-minute-long interactive movie is in the "choose you own adventure" style and generates 16 different endings depending on the choices of the audience. During the adverts the...
Posted in Adverblog on November 20, 2006 10:08 PM
Accessorize the city
From Switzerland, an ambient campaign by Saatchi & Saatchi Simko for Accessorize....
Posted in Adverblog on November 14, 2006 10:12 PM
Product experiments: Nike and Blendtec
Nike just launched a new site for their golf balls. Nike Juice 312. It shows cool daily experiments (including men in white coats) in which the strength of the new balls is demonstrated. This campaign follows the recent success of...
Posted in Adverblog on November 13, 2006 05:27 PM
Precognition marketing
Yesterday our local H&M store (Amsterdam) started selling an exclusive Viktor and Rolf haute couture line. As expected, it was overcrowded with hysterical women trying to get as much items as possible. Some clever advertiser (I don't want to spoil...
Posted in Adverblog on November 10, 2006 01:59 PM
An healthy edugame
A videogame character who very much reminds of Sonic make teenagers play and discover healthy foods. The project is called School Food Trust and features an addictive platform advergame. The agency behind it is Kerb....
Posted in Adverblog on November 9, 2006 10:22 PM
Schumi goes viral
Shell moves into viral marketing and it does it using its most famous testimonial, Michael Schumacher, who recently retired from Formula 1. What will Schumi do next? The answer is in three candid camera videos which are proving quite successful...
Posted in Adverblog on November 8, 2006 10:55 PM
Discover the Black Diamond
My friends at Publicis Net Paris just launched an online sensorial experience around the new Thomson's Black Diamond mp3 player. The site is available in three languages and aims at engaging the visitor with a unique elegant and sophisticated product....
Posted in Adverblog on November 8, 2006 10:12 PM
Run, sheep, run!
This is not advergame, it's an educational game (edugame?) I found on the BBC Science & Nature site. Sheep Dash! is simply a gimmick to test your reaction times and explain you how a cup of tea or coffee can...
Posted in Adverblog on November 8, 2006 02:18 PM
In the navy!
From Australia, a site which allows you to discover how's life in the Royal Australian Navy. As the Sydney Morning Herald points out, Australian Defence Force's key recruiting demographic watches less and less TV, preferring to go online or play...
Posted in Adverblog on November 8, 2006 10:13 AM
Splinter Cell and the morality test
I recently bought my first console ever, and Xbox 360 which was coming together with the videogame Tom Clancy's Splinter Cell: Double Agent. The game is quite challenging (and I'm a sloth) so I can't really say I'm having fun...
Posted in Adverblog on November 7, 2006 10:09 PM
Logitech and the webcam "secret"
Logitech is online with a viral marketing campaign to promote its webcams. Two short movies feature the conversations via webcam between a woman, who is at home, and her boyfriend, who is in the office. The viral potentials of the...
Posted in Adverblog on November 6, 2006 10:02 AM
Raving Rabbids invade the Web
Diplomatic Cover has recently launched the mini-site for the latest Rayman Raving Rabbids videogame. A very nice Flash design make the site worth a visit. If you're a rabbit fan, don't miss the videos section which is full of hilarious...
Posted in Adverblog on November 2, 2006 01:45 PM
Bad hair day with Opel Tigra
Car manufacturer Opel in Germany has launched a pre-campaign for the new Tigra TwinTop on www.total-verfoehnt.de (basically that means 'totally messed by blow-dryer'). Main objective is to test if your hairstyle stands the new Opel Tigra TwinTop. Clou is the...
Posted in Adverblog on November 1, 2006 11:14 AM
What's your alarmsignal tomorrow?
From Sweden another excellent digital campaign by Forsman & Bodenfors. Which alarm clock sound or music would you like to wake up with tomorrow morning? The Swedish Radio now offers you with a wide range of ringtones you can download...
Posted in Adverblog on October 31, 2006 10:26 PM
10061, Timberland gets into art
Fashion and art, fashion and technology. We are all doing (or trying to do) the same thing. Today I've discovered 10061.com a new site launched by Arnold Worldwide for Timberland which focuses on a series artistic efforts around the popular...
Posted in Adverblog on October 31, 2006 09:05 AM
KLM Fly for Fortune, and for fun
KLM has launched a new advergame, called Fly for Fortune. Before playing the game you are invited to watch a lovely Pixar-style game trailer (by Publicis Dialog9, which to a certain extent is even better than the advergame itself. The...
Posted in Adverblog on October 30, 2006 09:58 PM
Coke brings Australia to Scandinavia
A very rich (and nice) website by Emerge Wunderman for Coca Cola Zero. The Zero is More site supports an offline campaign currently running in the European Nordic region. As you can quite easily understand when visiting the site, Zero...
Posted in Adverblog on October 30, 2006 09:40 PM
Advertising ipse dixit
A new funny blog has been launched: Adverbatims. It collects the best (or should I say the worse) sentences ever pronounced by marketing and advertising professionals. I've grabbed a few sentences, but I'm sure all of us will be able...
Posted in Adverblog on October 30, 2006 09:16 PM
Tiger, taste it in this life
A (viral - you decide) video from New Zealand, for Tiger Beer (check out their site, it's worth a visit) The video is quite amusing (Saatchi & Saatchi New Zealand did it), even if I don't understand what happens to...
Posted in Adverblog on October 30, 2006 09:03 PM
Online Halloween for kids
National Geographic is online with a Halloween mini-site for kids. Nothing fancy if you're an adult, but your children will surely like it, as it gives them the chance to create personalized (scary) cards. Soap Creative is behind it, together...
Posted in Adverblog on October 30, 2006 08:46 PM
The Halloween soup
If you check my post earlier today, you will discover a campaign which takes the wrong approach to pre-cooked and/or frozen food promotion. While, if you look at the ad I post below, you see an ad addressing the same...
Posted in Adverblog on October 26, 2006 09:45 PM
Don't cook, work
From Romania, a campaign created by McCann Erickson for Maggi. Copy says: If only women spent less time cooking. At the very first I liked the ads (except the Padrino's one) which have a nice copy although the concept is...
Posted in Adverblog on October 26, 2006 01:42 PM
Shiny happy Samsung
Samsung has launched a new mini-site to promote its K5 phone. It's nicely designed and, as most of the sites going live nowadays, it tries to cash on user-generated content. The challenge is to create a music dance video uploading...
Posted in Adverblog on October 26, 2006 07:04 AM
Beware of the Mystery Fabric
America's Cotton Producers and Importers have launched a nice website to promote the one and only original cotton fabric. Developed by DDB New York, the site is extremely well done, with the attention to details I always love to see....
Posted in Adverblog on October 25, 2006 05:50 PM
Mobile advertising, opportunities & illusions
Standalone ads on mobile phones will not deliver results if they don't get integrated in a mobile strategy which also takes into account promotion, sales and customer services. This is one of the main outcomes highlighted in a Datacomm Research...
Posted in Adverblog on October 24, 2006 10:08 PM
MSN kills the SMS
In Austria, MSN and the mobile operator 3 are running an co-marketing campaign featuring the message "SMS ist tot – MSN am Handy lebt" (which means, SMS is dead - MSN on the mobile is alive). As you can quite...
Posted in Adverblog on October 24, 2006 09:37 PM
A for advergame, V for Vendetta
In France, Warner Bros has launched an advergame to promote the launch of the V for Vendetta DVD. As Guillaume wrote, the game play reminds of Streetfighter, but unfortunately is not as engaging. If you want to give it a...
Posted in Adverblog on October 24, 2006 09:25 PM
Clone your Heineken
Heineken Netherlands just launched a new TV commercial, backed by an online campaign. Overall theme is cloning. The online part takes this cloning very serious and makes it possible to actually clone beer products. Hold a can or a bottle...
Posted in Adverblog on October 24, 2006 12:47 PM
Sidewalks of Paris
A strong guerrilla campaign done in France by Médecins du Monde to get people's attention on the drama of clochards sleeping and dying on the streets every winter because of the cold. Copy says: Every winter, hundreds of homeless die...
Posted in Adverblog on October 24, 2006 09:29 AM
Love and automatic gears
Eventually, a nice tv spot "made in Italy". JWT Milano for Mazda. via I believe in Adv....
Posted in Adverblog on October 24, 2006 08:31 AM
Unravel Tiger's secret
Via Contagious, I've found out Tiger: unravel the secret, an impressive advertising project by Leo Burnett Singapore for the new Tiger beer campaign. Tiger: unravel the secret is a short movie which investigates the past and the secret of Tiger...
Posted in Adverblog on October 23, 2006 11:31 PM
My name is Bond, Interactive Bond
James Bond is taking the Web very seriously as you can tell from a series of online initiatives I've recently discovered. Unfortunately the outputs are not always as good as they could have been... Let's see in detail... To celebrate...
Posted in Adverblog on October 23, 2006 08:59 PM
Reuters, real news from the virtual world
Reuters news agency now has a correspondent from Second Life. His name is Adam Reuters and will be reporting from the virtual world. As explained on Three Minds @ Organic blog, his goal is to observe and report on the...
Posted in Adverblog on October 23, 2006 01:47 PM
Nivea, stay on the good side
The new videogame "Splinter Cell: Double Agent" features a series of in-game product placement by Nivea. The brand aims at reaching the male 18- to 34-year-old market by featuring its product in the main character's hotel bathroom as well as...
Posted in Adverblog on October 23, 2006 01:20 PM
Beware of counterfeit Viagra
This is not a joke, Pfizer, the campany which produces the "original" Viagra pills has just put online a website to beware consumers on illegal (counterfeit) purple pills. The site, launched in The Netherlands, features on the homepage the video...
Posted in Adverblog on October 20, 2006 08:40 PM
Advertainment for social responsibility
Internet can do a lot when it comes to social and citizen responsibility, and the new website launched in France by RATP (public transportation company in Paris) is one of the best examples I've ever seen. Called "Objectif-Respect" the site...
Posted in Adverblog on October 19, 2006 12:32 PM
Halloween, Virgin style
In France, Virgin Mobile has launched an Halloween promotional website called "Allowinner". It features a nice TV commercial (which you "have" to watch") and a slot-machine advergame. A simple but nice effort, even if I don't understand why you have...
Posted in Adverblog on October 18, 2006 01:50 PM
Mary Stuart, a conspiration and an advergame
It's not the Da Vinci Code, but the mystery is probably as intriguing, since it's based on the story of Mary Stuart. A give you a hint... the site is called Les Nuits des Clans at first sight it looks...
Posted in Adverblog on October 17, 2006 11:17 PM
Chiquita and the banana tycoon advergame
Close your eyes and imagine a SimCity made of bananas... then click here and play this weird but brilliant advergame just launched by Chiquita in Belgium, The Netherlands, Switzerland and Austria. The challenge, as in SimCity or in Railroad Tycoon...
Posted in Adverblog on October 17, 2006 10:55 PM
Viral. Like no other.
After many video and photo previews, the new Sony Bravia ad finally arrived this morning. It's big, it's spectacular, it's impressive, but it's not as groundbreaking as the Bravia bouncy balls commercial. A bit less friendly and spontanious, or am...
Posted in Adverblog on October 17, 2006 09:08 AM
Nestlé celebrates Ramadan online
Via Ad Blog Arabia, an interesting initiative Nestlé is currently running during the Ramadan: Ramadan Kareem is a project which aims at lighting 100.000 lanterns through the Arab world in order to donate an equivalent of SAR 100,000 (something more...
Posted in Adverblog on October 16, 2006 09:29 PM
United colors of Nokia
A world of pixels at your disposal, color it as you please, and become part of the Nokia 6131 community of ad-libbed artists. Created by Satama Interactive, the site presents in an artistic way the new Nokia phone, plus it...
Posted in Adverblog on October 16, 2006 09:40 AM
Cluedo, solve the mystery online
The classic board game by Hasbro is now online as an advergame. It's a lifetime I don't play the real Cluedo, so I didn't try very hard to remember the mechanism and play it online. In any case I must...
Posted in Adverblog on October 13, 2006 01:07 PM
Don't be cool
Carrying a gun can get you in the coolest places. An idea by Miles Calcraft Briginshaw Duffy for the London Metropolitan Police Service campaign "Stop the guns"....
Posted in Adverblog on October 12, 2006 06:56 AM
Halloween's outfits virtual collection
From Japan, an excellent example of how fashion items can be displayed in an online shop. Too bad they "forgot" to attach the e-commerce option. Basically, Japanese retailer LOFT has launched a mini-site to promote its Halloween collection, and it...
Posted in Adverblog on October 11, 2006 09:53 AM
Money isn't everything
An interesting campaign by M&C Saatchi for Red Cross of Australia. Unfortunately I cannot understand if this is a print ad, or it's actually a photograph of a box placed somewhere in a public space. Anyone can help? via Jazarah!...
Posted in Adverblog on October 11, 2006 09:23 AM
Your ad makes me sick
In the age of consumer generated content, "tagging" moves to the real world, with this interesting initiative Sergei has just told me about. It's a guerrilla action with the objective of raising the level of consumers' awareness about the quality...
Posted in Adverblog on October 10, 2006 09:37 PM
Can cheese be sexy?
Apparently the answer is yes, according to this French campaign Jean has recently posted about. The Association des Fromages de Terroires has launched a promotional calendar featuring 12 types of French cheese and 12 sexy girls. Cheese lovers (and not...
Posted in Adverblog on October 10, 2006 09:26 PM
Get ready for a new LynxJet adventure
Start packing your bags... LynxJet is about to relaunch with a new sexy campaign. Rumours say this time the entire campaign will run only online, and it will be centered around role playing and, of course, beautiful women. Video content...
Posted in Adverblog on October 10, 2006 09:12 PM
M&M's chocolate and movies challenge
After Virgin's "Exercise your muscle" and Absolut's "Bottle Search", it's now time for M&M to challenge us with "50 Dark movies hidden in a painting". Recently launched in the US, the advergame features a Rembrandt's style painting with a series...
Posted in Adverblog on October 10, 2006 10:58 AM
One more reason to love winter
From Norway, an ad campaign for the ski wear brand Missing Link. Amusing. Found on ZiritonE....
Posted in Adverblog on October 9, 2006 11:04 PM
Smart: an unbelievable offer
A series of print ads and some tv spots also posted on Youtube are the elements of a recent Smart campaign created by Contrapunto, Madrid. The offer is so incredible... no-one will be believe you......
Posted in Adverblog on October 9, 2006 10:08 PM
Learn English the right way
Two ads from a print campaign by Duval Guillaume Brussels for Group T language courses. Maybe I will not go for a "wow" for the creativity (it rings some bells), but I find them very amusing and very much able...
Posted in Adverblog on October 9, 2006 09:53 PM
Web-video spots, yes or not?
Putting or not putting a 20-seconds spot before a web video is one of the big dilemmas advertisers are currently facing in the online world. The Wall Street Journal published a (free) article last week investigating the topic. The article...
Posted in Adverblog on October 9, 2006 09:44 PM
Getty Images: what's your fantasy today?
Getty Images mixes psychology and photography in Gestalt, an advergame that offers creative people both "mental benefits" and rewards. Royalty free photographs from the Getty Images archives are transformed into inkblots, and players, sitting in the virtual therapist office, are...
Posted in Adverblog on October 3, 2006 06:56 AM
Geotagging: O Reader, Where Art Thou?
On Micropersuasion, there is an interesting post on Geotagging, very good to understand what geotagging is if you're not familiar with it, and you'd like to start discovering its marketing potentials. To see geotagging in action, I've decided to setup...
Posted in Adverblog on October 1, 2006 09:48 AM
The "Second Life" of Leo Burnett
Advertising creatives looking for a new opportunity in virtual world can now apply for a position at Leo Burnett's online agency in Second Life. Brandrepublic reports Leo Ideas Hub is a new "virtual" department which will connect over 1.600 creatives...
Posted in Adverblog on September 29, 2006 01:17 PM
Missed call marketing: wow!
On Textually, Emily has an interesting post on "missed call marketing", presumably a new form of mobile marketing spam. "Missed call' marketing is the term that has been given to the practice of calling a mobile telephone for such a...
Posted in Adverblog on September 28, 2006 11:25 AM
Beck's reinvents Tetris - why?
I agree that very often classic (video)games are always the most fun to play. But why should someone try to reinvent Tetris replacing bricks with chairs? Unfortunately this is the case in a new advergame launched by Beck's beer. Definitely...
Posted in Adverblog on September 28, 2006 10:52 AM
Europeans' perception of online marketing
BrandRepublic presents the results of the 13th NetObserver Europe report which found out French internet users are the most susceptible to online advertising and marketing. For example, in the last 6 months, over 50 percent of French Internet users had...
Posted in Adverblog on September 26, 2006 11:18 AM
Diesel is recruiting...
... Angels, archangels and a guardian angels. Too many angels have fallen from Heaven following our recent advertising campaign. We need new people to fill several open positions. If you feel you are "good" enough, click here to take the...
Posted in Adverblog on September 25, 2006 09:58 PM
KLM looks for online poets
Can you write some inspirational lines about KLM? Do you fancy a trip to California? Do you live in Scandinavia? If you answered Yes to all these questions, than visit Flying Words, a new microsite launched by KLM to promote...
Posted in Adverblog on September 25, 2006 01:59 PM
Windows evolves communication
Microsoft has recently launched a promotional website for its new Windows Live Messenger application. "Communication evolved" features three funny videos, created by Maverick, which show how difficult life is (or would be) without the new platform. A part from the...
Posted in Adverblog on September 25, 2006 11:38 AM
Lynx Towelboy stars on Myspace
I'm back from the holidays... (sigh!) and Lynx has become the first UK advertiser to launch a 'branded community' on MySpace (there is no connection between the two things, I just needed an incipit after 2 weeks off :-) As...
Posted in Adverblog on September 24, 2006 09:05 PM
Heineken Skypecast
We were just part of something refreshingly new. Heineken Netherlands hosted a live concert through Skype, using the new feature Skypecast. This feature makes it possible to talk online with 100 people at the same time. Dutch band Johan played...
Posted in Adverblog on September 8, 2006 04:32 PM
Tiger also likes Ajax
From Singapore another brand which looks for alternatives to full Flash websites: it's Tiger Beer, which also decided to opt for Ajax scripting. As Valerie explained me, ARC Singapore has recently developed a new website whose structure is based on...
Posted in Adverblog on September 6, 2006 09:53 PM
Guerrilla Lee in Paris
Kudos to TriBeCa for the nice guerrilla campaign they carried out for Lee Jeans in Paris. Last week-end, to promote the opening of a new store in rue des Rosiers, the French agency has disseminated denims (and denim accessories) all...
Posted in Adverblog on September 5, 2006 10:21 PM
Basketball advergame for Sprite
Wow, my first entry about something happening in Lithuania! Check out this advergame Lowe Age and Pet Punk have created for Sprite, for the recent FIBA World Basketball Championship. As Justas explained me, you have to click "Spausk" to play,...
Posted in Adverblog on September 5, 2006 09:39 PM
Gucci, welcome to Web 2.0
If I tell you that a very traditional, stylish and high fashion brand like Gucci has decided to build its new website without using Flash, the first thing you might think is: "my God, how conservative, old stylish (and boring)...
Posted in Adverblog on September 4, 2006 10:40 PM
C koi ce hold Up ?
In France, Publicis Net has recently launched a promotional website (C koi ce hold Up ?) for the mobile phone carrier SFR. Heavy use of Flash for a colorful and pleasant experience, especially designed to appeal the youngest consumers. I...
Posted in Adverblog on September 4, 2006 10:28 PM
Axe, click and seduce
From Venezuela, a nice seduction advergame for Axe. Watch the video with great attention and spot the girl when she's winking at you. The concept of this game is nice, I just had a few remarks on the size of...
Posted in Adverblog on September 4, 2006 10:09 PM
Never eat alone in the networking era
In business, "invisibility” is a fate worse than failure says Keith Ferrazzi, the author of "Never Eat Alone" a must read for guide to successful networking. I read it over the week-end and I was impressed by the quality of...
Posted in Adverblog on September 3, 2006 10:30 PM
Zero alcohol, very viral
It's online since a couple of weeks this funny viral commercial for Birra Moretti. Women, let's pay attention! :-)...
Posted in Adverblog on September 3, 2006 10:27 PM
Mini Cooper website rally
Mini UK has launched an online campaign to celebrate the Mini Cooper, called 'Follow the white rabbit'. Rather than following the standard banner - clicktrough - landing page scheme, the banners take you on a randomised tour of independent...
Posted in Adverblog on August 30, 2006 09:59 AM
MySpace and music
MySpace marketing potentials are very much questioned at the moment. Does advertising work on MySpace? Which is the right approach to the huge audience moving around the social networking website? The music industry has probably already found some good answers...
Posted in Adverblog on August 27, 2006 10:39 AM
Samsung and the lazy magician
In Russia, Samsung has launched a new website to promote its E900 phone. The hands of a magician invite the user to explore the phone and an excellent soundtrack creates a nice immersive experience. I appreciate the interesting way to...
Posted in Adverblog on August 18, 2006 10:36 AM
Wreck your racket
The Rogers Cup, an ATP tennis tournament currently being played in Montreal has launched (a few weeks ago) an advergame to promote the event and give away exclusive tickets. It's (of course) a tennis game, in pixel style, quite sticky...
Posted in Adverblog on August 18, 2006 08:23 AM
Summertime, mojitos and Jehro
It's summertime, it's music time, it's reading time so I've decided to start a new weekly post. It isn't really advertising related, but you know, talking about lifestyles is now so trendy, that I couldn't help joining the bandwagon. So...
Posted in Adverblog on August 17, 2006 03:20 PM
The Coke side of Grand Theft Auto
Several blogs have been already posting about the new Coke Tv spot inspired to the videogame Grand Theft Auto. It's a great work by Wieden + Kennedy and Nexus which I post also because (as per my previous post) it's...
Posted in Adverblog on August 17, 2006 07:59 AM
Online marketing with musicals
In Sweden, interactive marketers like musicals: after the amazing, award winning "Stockholm, The Musical" by Farfar for Visit Sweden, now we have Absolut Red Ruby by Great Works for Absolut Vodka. Video, animations, music and some interactivity to experience the...
Posted in Adverblog on August 16, 2006 09:07 PM
Snakes on the Internet
Snakes on the plane: send (voice) message to a friend from Samuel L. Jackson. It's supposed to be a viral idea. You decide......
Posted in Adverblog on August 16, 2006 09:00 PM
Barclays launches social advergame
Barclays is sponsoring the Transaid Challenge, an advergame to support charity group Transaid, which works (particularly in Africa) to improve the way that transport is managed and give people better access to basic services like healthcare and livelihoods opportunities. It...
Posted in Adverblog on August 16, 2006 03:09 PM
BBC launches the Musicubes
BBC Radio 1 has recently launched a new project called the Musicubes. Being behind a firewall I couldn't experience it at full, but looking at the interface and analyzing the concept it appears to be very interesting. As stated in...
Posted in Adverblog on August 16, 2006 01:48 PM
Jeans Take Shape
Gerald Mark Soto is the illustrator behind the GAP Fall Denim campaign "Jeans Take Shape". On his website the artists shares several aspects of the campaign, developed by Laird+Partners. The TV spot is (of course) available on YouTube also......
Posted in Adverblog on August 16, 2006 01:25 PM
Happy Maddenoliday!
Freestyle Interactive has launched Maddenoliday, an advertainment website as teaser for the upcoming release of the videogame Madden NFL 2007. The concept is extremely original, as it's inspired to the Christmas period and the Advent calendar. Maddenoliday is definitely very...
Posted in Adverblog on August 10, 2006 03:12 PM
5 Things not to Learn from Traditional Agencies (Creative Social)
A while back I told you what Creative Social (www.creativesocial.com) thought digital agencies should be learning off their traditional counterparts. Well here are the 5 things we don’t want to learn from the traditional agencies: Must always be open to...
Posted in Adverblog on August 3, 2006 05:37 PM
Mix your Beatbox online
R/GA has developed an interactive video and music tool that puts performances of famous beatbox musicians in the control of Web-site visitors. The Beatbox Mixer is part of Verizon's branding campaign "Richer, Deeper, Broader" launched more than one year ago...
Posted in Adverblog on July 26, 2006 12:46 PM
Online food marketing to children
In the US the Kaiser Family Foundation has just released an analysis of the nature and scope of online food advertising to children. The Washington Post takes a look at the results and generates some valuable comments on the issue,...
Posted in Adverblog on July 25, 2006 10:09 PM
The viral videos business
Would you like to seed a viral video? Get ready to pay. Bloggers will not talk about your video just because you're a nice guy or your video is actually funny... Read on Business Week how the business of viral...
Posted in Adverblog on July 24, 2006 09:44 PM
Consumer, where are you?
eMarketer features today an interesting chart based on Forrester's research on marketing channels used by US marketers. Once again it's a pity the results only reveal what's going on in the US, but still, it's good to know where the...
Posted in Adverblog on July 24, 2006 09:38 PM
Washing machine poetry
An inspiring TV ad created by Leo Burnett Milan for Ariston Aqualtis....
Posted in Adverblog on July 21, 2006 08:54 PM
Quick links for July 17
Good news for new media and "alternative" people: according to PQ Media, spending on alternative media strategies surged 16.4% in the first half of 2006 to an estimated $53.37 billion. Read more on Mediapost... The avatars invasion! For users and...
Posted in Adverblog on July 17, 2006 09:59 PM
Levi's and the news
The new spot for Levi's created by Bartle Bogle Hegarty - New York....
Posted in Adverblog on July 17, 2006 08:31 PM
Advertising and social-networking sites
Business Week has published today a very interesting article on the current trend several brands are following: advertising on social-networking sites. The idea is to look for new opportunities on in what's known as user-generated content. Apparently the possibilities are...
Posted in Adverblog on July 12, 2006 08:21 PM
Online advertising: think 360
From Australia, a new study by iFocus, web users are ignoring online ads because they are annoying and bear little relationship to the content they are reading. An article on Bandt (reg. req.) points out very often online ads aren't...
Posted in Adverblog on July 12, 2006 09:26 AM
Scrabble: everything is possible
From France a '50 style advertising campaign by Ogilvy to promote the national Scrabble tournament which will take place next September. As the Padrino used to say, keep your friends close, but your enemies closer....
Posted in Adverblog on July 10, 2006 09:26 PM
Yaris vs Yaris
A very nice advergame for Toyota Yaris created by Saatchi & Saatchi Los Angeles. The concept is not extremely original, but the quality of the result (I mean sound design and attention to details) is outstanding....
Posted in Adverblog on July 10, 2006 09:10 PM
Soccer should be... Adidas
In Europe, Ford says "Destination Football", in the US Adidas claims "Soccer is Adidas". I believe no football, sorry, soccer fan in Europe will be interested in visiting the new Adidas soccer section dedicated to the MLS championship. Even if...
Posted in Adverblog on July 8, 2006 07:49 AM
Ketchup against landmines: too strong?
A very strong communication idea by Publicis Mojo to support the CALM campaign (New Zealand Campaign Against Landmines). Open the ketchup small bags and discover the drama of landmines. Definitely impressive. In 89 countries walking on a mine is still...
Posted in Adverblog on July 7, 2006 10:33 PM
The pleasure of writing
A lovely campaign by TEAM/Y&R, Dubai for Montblanc. "Rediscover the pleasure of writing". I love writing, and I love my Montblanc. Even if I spend the whole day in front of a computer, I still believe pen & pencils are...
Posted in Adverblog on July 7, 2006 10:06 PM
Drive safely, even on a bike
This is an outdoor campaign I recently saw in Switzerland. Don't let accidents end in a horror. Wear a bicycle helmet. Very well executed and placed in key places for cyclists. If you know the agency, please leave a comment....
Posted in Adverblog on July 6, 2006 09:48 PM
Bloggers for Tibet Day
For over 50 years now, Tibetans are desperately trying to get international attention for the humiliating situation of Tibet and Tibetans. In their latest attempt, inspired by the successful Make Poverty History case, Friends of Tibet call upon bloggers worldwide...
Posted in Adverblog on July 6, 2006 02:45 PM
J&B Nightology: dance to the limit
In Spain, J&B whisky has recently launched the 2006 edition of its Nightology boat. There is going to be a big party on a boat outside the coast of Malaga in a few weeks. Not everybody is allowed to enter...
Posted in Adverblog on July 5, 2006 09:25 PM
Are you lonesome tonight?
From France, an advertainment website created by Draft Paris for SFR Entreprises (the business offer of SFR cell phone operator). Les moments de solitude (moments of loneliness) highlights the importance for managers of being always reachable. How can you live/survive...
Posted in Adverblog on July 3, 2006 10:08 PM
Clean it up
From Slovakia (via AdArena) a super funny commercial for dog owners. You might think it's just a viral for the Internet, but it has been actually broadcasted on TV. The ad for the Municipality of Bratislava City has been created...
Posted in Adverblog on July 3, 2006 09:37 PM
Blackberry marketing for Xerox
Brand Republic reports about "Business Colour", a branding campaign by Xerox to target BlackBerry users. Created in partnership with the Financial Times, the campaign delivers special ads to the users visiting the FT website for Blackberries. Henrik Aagaard Bustrup, European...
Posted in Adverblog on July 3, 2006 09:18 PM
Lost: Cannes Gold Lion
Winning a Golden Lion in Cannes is a great thing. But loosing it on a beach is even better. Especially if you shot a video to tell everybody your award has disappeared somewhere in the sand. Have a look, great...
Posted in Adverblog on July 3, 2006 09:11 PM
The pizza "voyeur"
One the winners of the recent Cannes Advertising Festival: Quorum/Nazca Saatchi & Saatchi PerúPapa John's, pizza service. Instead of the annoying leaflets left in the mailbox, the agency came up with this intrusive yet original idea: a sticker attached right...
Posted in Adverblog on July 2, 2006 09:19 PM
What time is it?
An excellent example of demonstrative advertising by Jung Von Matt, Hamburg for IWC watches. Of course, given the prize of the product, the ad has been placed on a bus servicing at the airport, not on a "regular" city bus....
Posted in Adverblog on July 2, 2006 03:23 PM
Coke’s Happiness Factory
Awesome commercial for Coca Cola, that takes an imaginative journey inside a Coke machine. The spot is part of their latest campaign: The Coke Side of Life. Psyop designed and animated the spot....
Posted in Adverblog on June 30, 2006 11:28 AM
Award for sale
The Brussels based agency Mortierbrigade and recent award winner at the Cannes Advertising Festival, has placed the Bronze Lion it won for sale on eBay. They won the award for a guerrilla campaign called "Moved to eBay.be" (made for the...
Posted in Adverblog on June 28, 2006 02:12 PM
The Barber Brigade
My friends at eRoi have just launched a new website called Barber Brigage for Sharp shaveres. A vintage design and some amusing interactions make the site worth a visit....
Posted in Adverblog on June 23, 2006 09:44 PM
Virgin Atlantic: How deep is your love?
A little bit gay, very funny. BBDO for Virgin Atlantic. via AdFreak....
Posted in Adverblog on June 22, 2006 10:21 PM
Stop racism, but change the ball
JWT Puerto Rico for Amnesty International. It's an ad against racism, too bad that, as Houtlog points out, this type of ball (black & white) is no longer used... this is too outstyle... Copy says: En este maravilloso juego, el...
Posted in Adverblog on June 22, 2006 09:51 PM
Calucci, the game
Dutch insurance company Centraal Beheer Achmea runs an interesting ‘game commercial’. The accompanying TV commercial tells the story of Mr van den Berg, who’s in a witness protection program. As soon as he arrives in his new house, the mayor...
Posted in Adverblog on June 22, 2006 08:57 PM
Movies are made to be seen
From France, a TV spot for Canal + to promote the movies channel and the movie The March of the Penguins (which in France was originally called The March of the Emperor). Amusing. I think BETC Euro RSCG, Paris did...
Posted in Adverblog on June 21, 2006 11:01 PM
Google Earth and AdWords
Dutch online marketing magazine Emerce has an interesting interview with Chikai Ohazama, Google Earth product manager. Google is releasing this week a new version of the 3D application which allows users to browse the world through satellite pictures. In general,...
Posted in Adverblog on June 20, 2006 10:08 PM
Play the advergame with your voice
Laurent sent me an interesting link to www.boooming.it, an advergame Cisco System has just launched for the World Cup. Guess what, the purpose of the game is to score some goals .... Hmmm not quite original I would say. Yes,...
Posted in Adverblog on June 19, 2006 11:15 PM
"Live with it" webisodes
On iMediaconnection, there is an interesting case study on an online campaign to support awareness of AIDS. "Live with It" is the first and only animated serial drama about living with HIV. Created by Ignite Health, the site is online...
Posted in Adverblog on June 19, 2006 10:49 PM
Adult content pinball advergame
In Australia, Soap Creative has just launched a (rude) pinball advergame for a new film called Beer league. Watch out it's not safe to play at work if you have the loudspeakers turned on... On his blog, Ashley shares some...
Posted in Adverblog on June 19, 2006 10:22 PM
The Absolut bottle search
Without any doubt the concept of the Virgin "Exercise your muscle" advergame has been an inspiration for many of marketers. Now Absolut vodka is online with a bottle search in New York City. I like it because it's quite challenging...
Posted in Adverblog on June 16, 2006 08:47 AM
The gardener advergame
In the UK, BBC celebrity gardener Chris Beardshaw has launched an advergame to support his "Growing for Life" online initiative, designed to revive interest in the profession in the UK. The game, which shows how gardening can be fun and...
Posted in Adverblog on June 15, 2006 09:59 PM
Can you beat Buffon?
Another video-advergame (after Beckham and Volkswagen) inspired to the World Cup: shot the penalty and try to beat Italy's goalkeaper Gianluigi Buffon. The tarantella plays in the background of this online marketing idea for Puma....
Posted in Adverblog on June 15, 2006 09:45 PM
The MINI metro station
A very nice outdoor campaign created by Jung von Matt/Limmat (Switzerland) for MINI. found at Coloribus....
Posted in Adverblog on June 15, 2006 04:21 PM
The beans' power
An amusing ad for Heinz Baked Beans. Found at Ads of the World. If you know the agency who did this, please leave a comment....
Posted in Adverblog on June 13, 2006 10:54 PM
Espn, US and football
A nice Tv ad by ESPN featuring Shevchenko to promote the World Cup related TV show. Probably Europeans, will find it funnier the Americans... ;-)...
Posted in Adverblog on June 13, 2006 10:11 PM
Online marketing, Poland and the World Cup
From Poland (via Jacek's blog) two online marketing initiatives around the World Cup: An advergame with football penalties and beautiful women... And the website of Tyskie beer, with a very basic (but sticky) advergame, and an excellent soundtrack....
Posted in Adverblog on June 13, 2006 09:56 PM
Pixel art advergame for Siemens
An interesting pixel art advergame created by OMDdigital Turkey for Siemens (Turkey). According to Musa, who sent me the link, "it's one of the biggest internet activities Siemens (Corporate not the appliances) has ever been involved". Unfortunately I haven't been...
Posted in Adverblog on June 13, 2006 09:42 PM
Are you ready to touch?
In Italy, Veet depilatories has launched a campaign on MTV targeting young girls. On www.mtv.it/veet there is a contest where users can vote for the funniest video and earn the chance of winning a trip to London to discover the...
Posted in Adverblog on June 13, 2006 09:33 PM
A sock too opaque
Funny campaign for Nur Die, "very very opaque sockings"....
Posted in Adverblog on June 12, 2006 11:01 PM
Clics d'Or 2006 winners
In France, le Clics d'Or 2006, the awards for the online advertising excellence have been announced last week. The Grand Prix du Jury has been assigned to the Netvibes aggregator. The other prizes have been assigned according to categories defined...
Posted in Adverblog on June 6, 2006 08:34 PM
Dutch Online Film Festival
The Dutch Online Film Festival is a new virtual festival in Holland. People can send in their short movies which will be shown on the website. Visitors will then choose the winners in several categories. Remarkable about the initiative is...
Posted in Adverblog on June 2, 2006 09:43 PM
Quick links for June 2
Sorry, I'm travelling, only quick links for a few days... Football, Brazil and beautiful women in an advergame for Skol beer (by F/Nazca Saatchi & Saatchi). From The Netherlands, BMW eDrive. The BMW infotainment, in Dutch....
Posted in Adverblog on June 2, 2006 01:45 PM
Quick links for May 31
Samsung "the slim" and the X-Men, a creation by Perfect Fools. Solve the three clues and come up with a good motivation why you should be the winner. Periscope built the mini-site for eBay Motors and Toyota, partnering in the...
Posted in Adverblog on May 31, 2006 10:29 PM
Becel, no panic
I like this ad for Becel Canada. I found it on YouTube, posted by the author himself....
Posted in Adverblog on May 31, 2006 10:08 PM
Stop Holland: funny or silly?
Don't let this nightmare become reality. Don't let Holland win the World Cup final against Germany. Electronic Arts has put online a controversial (and therefore viral) advertainment website to promote its Fifa World Cup videogame. The idea of Jung Von...
Posted in Adverblog on May 29, 2006 09:27 PM
The Beckham's interactive video advergames
Volkswagen is online with a new mini-site to promote its Touran model and its sponsorship of the David Beckham (football) Academy. The interesting thing to look at in this mini-site are the advergames. They are not particularly original nor challenging...
Posted in Adverblog on May 29, 2006 08:45 PM
Volkswagen launches Beetle Art
Volkswagen has just launched its special edition Beetle Luna and it's promoting it with a direct marketing action to drive traffic the Beetle Art minisite. Proximity London will distribute 90,000 packs to target female Volkswagen customers aged 25 to 49...
Posted in Adverblog on May 29, 2006 12:55 PM
Getting back money can be fun.
Open and caviar have created a viral campaign for the the Belgian financial newspaper De Tijd in order to promote their annual tax guide. Buy the newspaper next Saturday (03/06/2006) and enter the contest to win your taxes as first...
Posted in Adverblog on May 29, 2006 10:11 AM
Stella Artois: can you pull the perfect pint?
Lowe Worldwide and Lowe Tesch have created a video-advergame to challenge beer lovers pulling the perfect pint. The experience is quite engaging, also because it's very much in Stella Artois' mood. The action takes place in Le Cercle Bar et...
Posted in Adverblog on May 26, 2006 03:55 PM
Not the usual
Karl Spain, an extremely popular Irish comedian stars in the mini-site Smithwick beer has put online to promote its involvement in the sponsorship of the Kilkenny Cat Laughs Festival, an International comedy festival that takes place in Ireland every year....
Posted in Adverblog on May 25, 2006 08:42 PM
Catch them!
This ad by DDB Sao Paulo for Companhia Athletica won the Clio Award 2006. Do you like it? Personally I'm not very convinced. It reminds me of a much better commercial done by Nike a few years ago. Do you...
Posted in Adverblog on May 24, 2006 11:01 PM
Opel, prepare your hair
Laurens sent me the link to this viral campaign Opel is running in The Netherlands to support its Tigra Twin Top. In order to access the content you need to fill in your first name and last name plus a...
Posted in Adverblog on May 23, 2006 09:02 PM
Nike "Plus" Apple: wow!
Nike and Apple are always one step ahead. Look at what they have done together: the Nike+iPod Sport Kit which allows you to keep track of your running performance and also receive voice updates during your race. Simply amazing, also...
Posted in Adverblog on May 23, 2006 08:47 PM
Outdoor bluetooth podcasting
In the UK, the financial and business paper City AM has started delivering its podcasts to mobile phones taking advantage of Bluetooth technology. As reported on NMA "screens at Liverpool Street and Waterloo stations display a City AM commercial prompting...
Posted in Adverblog on May 23, 2006 03:05 PM
Hollands Secret Weapon
During the European Championship Football in 2004, the loudspeaker hat from Heineken Netherlands got banned from Portuguese stadiums due to sponsor issues. That’s the reason they now, for the upcoming World Cup in Germany, introduced a new premium: Hollands Secret...
Posted in Adverblog on May 23, 2006 09:33 AM
Everyday Fabulous with ikea
Ikea New York hosts a fabolous exhibition named “Everyday Fabulous Exhibit” They invite people to come and see how good design can transform the most ordinary day into something spectacular. More interestingly, their design team transformed NYC locations with Ikea....
Posted in Adverblog on May 23, 2006 09:07 AM
Expenses Invaders
Eventually an advergame from Italy which doesn't ask users for the registration up-front. It's called Spese Invaders (Expenses Invaders) and it has been developed by Olà for Fineco, an online bank....
Posted in Adverblog on May 22, 2006 10:28 AM
Book review: Mobile Marketing
Books on mobile marketing are extremely rare, therefore I was very curious when Elsevier sent me a copy of "Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology". It's a sort of handbook, so I read it pretty fast, also skipping,...
Posted in Adverblog on May 21, 2006 06:37 PM
What are you gonna do next?
What step will you take after finishing school? On whatamigonnadonext.com they share some ideas. An excellent illustration/design, but not all the career options are worth looking at. The site is kind of cryptic, you don't really understand what's behind it....
Posted in Adverblog on May 21, 2006 09:06 AM
Yellow Pages, in case of need
From Israel, a viral ad to promote the Yellow Pages....
Posted in Adverblog on May 20, 2006 06:59 PM
BIC goes viral with the students
Amusing viral ads by BIC, the pens producer. The students, interrogated by the teacher, make terrible spelling mistake, hence BIC comes up with its message: make sure that at least the written test is correct. Unfortunately, only those of you...
Posted in Adverblog on May 18, 2006 10:32 PM
The Levi's Truth Booth
Stay True is new Levi's campaign which OgilvyOne Singapore has taken online creating the "Truth Booth". If you have something to confess, to yourself or to the world, visit the website and record your message. You can send it as...
Posted in Adverblog on May 18, 2006 10:16 PM
The friends of Tele2
From Sweden, another interactive campaign that puts community building at the center of the stage: telephone operator Tele2 has launched The Friend Network, based on the Six Degrees principle. Invite a friend, who will invite a friend, who will invite...
Posted in Adverblog on May 18, 2006 09:42 PM
Wanna be an X-Men?
Google Maps to power an X-Men community site. From Australia, the latest idea of Soap Creative to promote the movie "X Men: The Last Stand". On the mini-site Xplanet.net the movie fans can post their picture and description and be...
Posted in Adverblog on May 18, 2006 09:14 PM
Happy birthday Adverblog!
Today Adverblog turns 3!!! Everything started on May 18th, 2003... Since I've started my new job at Diesel it's not easy to keep the pace of daily postings (I work too much :-). However, given the constant support you guys...
Posted in Adverblog on May 18, 2006 10:10 AM
Rexona Sport Fan and the World Cup
In Brazil, Rexona has launched a mini-site as part of a new campaign for Rexona Sport Fan. Of course the content is World Cup related: a video showing a Brazilian football fan at the stadium, a Sport Fan manifesto and...
Posted in Adverblog on May 18, 2006 06:24 AM
Fashion by post
DDB Barcelona for Venca, Fashion by Post....
Posted in Adverblog on May 17, 2006 10:02 PM
Are you a Fanimal?
AKQA is behind the new weird online campaign of Peperami: Fanimal. What is a Fanimal? As Amy explains in the latest issue of Out to launch, a Fanimal is a rubber toy that screams out rants, which football fans can...
Posted in Adverblog on May 17, 2006 09:34 PM
Drive your Ford in the Acropolis rally
I'm very happy to post about this advergame: first of all it's the very first interactive campaign I receive from Greece, and second Panos, who is the Director of Interactive Services at OgilvyOne, Athens sent me an email with "an...
Posted in Adverblog on May 17, 2006 09:19 PM
The trustworthy lawn mower
Thibault from Publicis sent me the link to this strange TV spot Viking is running in France for the release of a new lawnmower. The idea is of course to showcase the longevity and the trustworthiness of the product. It...
Posted in Adverblog on May 17, 2006 09:01 PM
Footballers Wive$, everybody plays dirty
If you like football and you're a fan of Desperate Housewives, you will probably enjoy this advergame, just launched by BBC America to promote the new Tv series Footballers Wive$. The game is quite challenging, since your goal is to...
Posted in Adverblog on May 17, 2006 08:33 PM
Life is too short for the wrong job
An excellent ad by Scholz & Friends Berlin for the website Jobdsintown.de. Definitely one of the best execution of the year. Found on the great A/D Goodness....
Posted in Adverblog on May 17, 2006 08:23 PM
Del.icio.us spam
Probably this is not a news, it's just me eventually finding out how silly and pervasive is spam :-(...
Posted in Adverblog on May 17, 2006 04:21 PM
Red Bull Flugtag mobile sold out
Next Sunday Red Bull will be in Rotterdam (NL) with the first edition of the Dutch Red Bull Flugtag. The tickets for the event have been sold only via mobile. In two weeks, HotSMS managed to distribute 12.000 tickets,...
Posted in Adverblog on May 17, 2006 12:56 PM
Lonely Planet presents not so original advergame
Guess the cities in the advergame launched by Lonely Planet. Very very similar to the popular Virgin "Exercise your muscle" advergame online at end of last year....
Posted in Adverblog on May 14, 2006 11:03 PM
Haagen-Dazs branded stamps
From Austria, a series of stamps sponsored by Haagen-Dazs. The icecream brand partnered with the Austrian Postal Service to produc a limited edition series of postal stamps featuring the images of their latest campaign. The idea is of TBWA Germany....
Posted in Adverblog on May 14, 2006 09:37 PM
An advergame for advertising agencies
From Denmark, an interesting advergame to promote Maconomy X, a financial solution for advertising agencies. Catch Time – on Time is about a challenge any agency executive will recognize: get your people to submit time on time. The Creative people...
Posted in Adverblog on May 9, 2006 09:56 PM
Missing Alvaro
Another cow starring in an online campaign: Manzo Scomparso (disappeared beef) is a teaser for something. They have been smart registering the domain name through Bulkregister, so at the moment I'm not able to tell you who's behind it. Let's...
Posted in Adverblog on May 9, 2006 09:43 PM
Danone: football for kids
In Spain Danone is running an integrated campaign to target kids who love football on the way to Germany 2006. They have created a site, danet.es in which users can navigate as if they were walking around a stadium (moving...
Posted in Adverblog on May 9, 2006 12:57 PM
Scary Movie advergame
Kill some monsters but spare the babes in an Australian advergame to promote Scary Movie 4. Excellent soundtrack BTW. The agency behind it is Spin....
Posted in Adverblog on May 8, 2006 08:48 PM
Plan your family
I like this ad to promote intelligent parenting. It has been created for a Ministry of Health. Unfortunately I don't know the country nor the agency, if you do, please leave a comment. via Reclamlar....
Posted in Adverblog on May 8, 2006 08:27 PM
Diesel-U-Music
One of the reasons why I've been so busy lately... Diesel-U-Music... we just launched it! It's a contest for unsigned talent, so if you know any good artist playing rock, hip-hop or electronic, tell him/her/them about the competition. We will...
Posted in Adverblog on May 8, 2006 03:14 PM
Where is was your 360?
In Singapore, Microsoft has just finished running an unusual treasure hunt based challenging players to find five hidden Xbox 360 through a webcam-enabled hunt. As explained in an article on Brand Republic (sub. req.), clicking into the microsite led contestants...
Posted in Adverblog on May 7, 2006 10:03 PM
Mystery Solved
So here we go. The constant consideration about how and when to utilize what part of the digital communication channels and how to glide that into the overall marketing to end up by giving the user one harmonic and elegant...
Posted in Adverblog on May 6, 2006 10:45 AM
A Cluedo advergame for B2B
In the UK, the The Business Software Alliance (BSA) has launched an advergame to educate businesses on the risks associated with software piracy. Inspired to the popular Hasbro title Cluedo, the game challenges the player to find out, as a...
Posted in Adverblog on May 5, 2006 09:17 PM
Pjotro -The man with the musical suit
A really interesting viral campaign from Nokia: www.pjotro.com. Play with Pjotro and create your own tune. Very brave campaign in the subtlety of the branding....
Posted in Adverblog on May 5, 2006 10:25 AM
The beginning of Blackberry marketing
I've found this some weeks ago on Micropersuasion, it's about "Blackberry marketing", a new or "another" form of mobile marketing. The news is that Columbia Pictures is offering a free game for Blackberries to promote “RV" a new movie with...
Posted in Adverblog on May 4, 2006 09:21 PM
The "alternative" online advertising channels
Research company PQ Media has released last month the "Blog, Podcast and RSS Advertising Outlook". According to the study, "combined spending on blog, podcast and RSS advertising bolted 198.4% to $20.4 million in 2005, and is expected to grow another...
Posted in Adverblog on May 3, 2006 04:26 AM
Cow parade ad spoofs Brokeback Moutain
Fabio from McCann Erickson Lisbon sent me this Brokeback Mountain spoof ad they created to promote the Cow Parade in Lisbon 2006. CowParade is a world-wide art tour with actual-size fiber glass cows painted by artists, designers, advertising creatives, students...
Posted in Adverblog on May 2, 2006 10:16 PM
Kiss my "six pack"
Sanex, a grooming range brand, has just launched a pan-European online campaign to promote its Sanex for Men website. As reported on NMA, a series of interactive ads on heavy traffic websites are taking visitors to sanexformen.com, which looks like...
Posted in Adverblog on May 2, 2006 09:32 PM
Hype or not: Nokia N91?
Soon, very soon Nokia releases a new phone in the N-series. The N91. Looking at it's features I can only say I am amazed. And, not taking the price into account, it looks like it's going to beat the iPod...
Posted in Adverblog on May 2, 2006 08:21 PM
You'll better learn some English
From Germany, a funny TV commercial for Berlitz......
Posted in Adverblog on May 2, 2006 04:16 PM
It's all about engagement... or maybe not?
On ClickZ, writes a very interesting article on the "engagement" idea in online marketing. I'm so happy to hear her point of view on this topic! One thing's for certain: engagement as the objective of your next marketing campaign doesn't...
Posted in Adverblog on April 20, 2006 09:13 PM
Woman, will you survive the World Cup?
In The Netherlands travel site EasyCamp has launched an online competition to target "Oranje Vrouwen" (Orange Ladies, aka the wives of Holland's football team supporters). The World Cup "survial quiz" challenges women to find out whether they will survive or...
Posted in Adverblog on April 19, 2006 10:27 PM
Frozen pizza and viral marketing B2B
Le Journal du Net (in French) features an interesting article on a B2B viral campaign launched in France to promote the new frozen pizza brand "Freschetta". The website Jaipleindetrucsdansmamalette.com has received about 1500 visits in a month. Not a good...
Posted in Adverblog on April 19, 2006 09:18 PM
Yutaka Loves London
A great campaign by Virgin Atlantic which uses the fictional character of Yutaka, a Japanese programmer, to showcase London through an amusing and slick site (yutakaloveslondon.com). My favourite part is the ability to raise London bridge in real time and...
Posted in Adverblog on April 17, 2006 07:01 PM
Dutch SpinAwards announced
In The Netherlands, the SpinAwards 2005 (aka interactive marketing awards) are announced. Thirteen winners in nine categories received either a golden or silver Spin. Interactive agencies Lost Boys and Media Republic both collected two awards, while Euro RSCG 4D received...
Posted in Adverblog on April 15, 2006 02:36 PM
Amazon and Bacardi step into "audio" marketing
Get your marketing message delivered directly into people's ears, and do it in a (rather) cheap way. Just launch a podcast service, or if you dare just a little bit more, create your own online and mobile (!) radio station....
Posted in Adverblog on April 12, 2006 09:24 PM
The milky viral
To promote milk you can either say it's healthy and good for your bones, or... you can go viral... See for example what POSTV has created in The Netherlands for Friesche Vlag. Funny or disgusting? You decide... Found on Marketingfacts...
Posted in Adverblog on April 12, 2006 09:09 PM
Coca-Cola, everybody wins
A nice Tv spot by Coca-Cola to celebrate the passion for football on the way to Germany 2006. I've found the ad (via YouTube) in two languages: French, to support France and Spanish to support Argentina. Probably there are even...
Posted in Adverblog on April 12, 2006 09:00 PM
Wet T-Shirt contest
Morningwood, an American retro/punk/new wave/garage band, found a whole new (and great) way of promoting their new single. They launched a Wet T-Shirt Contest advergame that definitely attracts many men (including me). It takes some time to load, but it’s...
Posted in Adverblog on April 11, 2006 10:13 AM
Digital storytelling meets Google Earth
Google Earth is turning into a multimedia educational tool but, most of all, into a powerful solution for online marketing. Recently we have been seeing a several campaigns using the Google Earth to challenge and entertain users (see, for example...
Posted in Adverblog on April 11, 2006 09:42 AM
Viral Marketing Hall of Fame 2006
MarketingSherpa.com has collected and reviewed over 100 viral campaigns, now it presents the top 12. Very interesting to read to get inspiration, but also to learn a few basic lessons on viral marketing: a) You can create a successful viral...
Posted in Adverblog on April 11, 2006 09:23 AM
Whose poo advergame !?
If you have 5 minutes to waste, and you aim at expanding your "poo-bililites" play the "Whose Poo" advergame on the Denver Zoo website. Sorry, not direct link, you'll find a small banner on the right side of the homepage....
Posted in Adverblog on April 10, 2006 11:19 PM
Date a Hot Scot
Sorry I'm a little bit late with this post, the competition actually finished last week, but it's too silly not to mention it. The Scottish Tourist board has been running an online competition called "Date a Hot Scot", which asked...
Posted in Adverblog on April 10, 2006 10:30 PM
e7 loves writing
From Germany, two brand new websites by Elephant Seven, both of them dedicated to the writing concept. The first is the new Montblanc site, created to celebrate the 100th birthday of the luxury pens (and not only) producer. A good...
Posted in Adverblog on April 10, 2006 10:06 PM
UK Army climbs The Everest online (but not only)
The UK Army is currently trying to have the first Briton on top of Mount Everest. The Everest West Ridge expedition is supported with a website featuring reports and footage from the three expedition teams as they climb three separate...
Posted in Adverblog on April 10, 2006 09:52 PM
Are U Starvin'?
A silly but cool website for Kraft Foods. Nice concept created by FCBi, it's a good example of interactivity using videos (see "this dude will eat anything). I love Flash 8! :-)...
Posted in Adverblog on April 10, 2006 09:06 PM
What's the time?
Jung von Matt, Germany for an exposition dedicated to Salvador Dali. [via A/D Goodness]...
Posted in Adverblog on April 10, 2006 08:36 PM
Samurai Kittens...
If you enjoy creepy websites and cats are NOT your favourite pet, have a look at Samurai Kitten, a crazy (advertainment?) website created by Cog1 to promote IFC's anime show Samuri 7....
Posted in Adverblog on April 9, 2006 09:41 PM
Are you Bamboocha?
In Germany Fanta has re-launched its to match its current promotional concept "Bamboocha". The site, created by Neue Digitale is colorful and rich of content, but could have been pushed more with audio and interactivity. In my opinion it has...
Posted in Adverblog on April 9, 2006 09:18 PM
Interactivity to help ill children
The guys at Zugara have been doing quite a lot of interesting stuffs lately (NFL Draft for Reebok, and Tourist Trophy Site for PlayStation for example), but my favourite is definitely Re-Mission.net for Hopelab. Why? Because it's great to see...
Posted in Adverblog on April 7, 2006 01:00 PM
Red Bull Flugtag advergame
The Barbarian Group has created an extremely simple but also very good advergame for Red Bull and its Flugtag. I like it a lot because it perfectly fits the Flugtag day concept. After playing it you will not say "wow!...
Posted in Adverblog on April 7, 2006 06:36 AM
New Megan, weird but interesting (link now ok)
If you're looking for something weird but funny and kind of creative, check out the Spanish site of the new Renault Megane. Everything starts from a cartoon style TV ad which becomes (a little bit) interactive and invites users to...
Posted in Adverblog on April 6, 2006 08:59 PM
Adidas, wanna play?
About two months before the kick off in Germany, football ads start inundating our TVs. I love this new ad by Adidas (done by 180 Amsterdam, I suppose) which really transmits joy and passion for playing. And it's also shot...
Posted in Adverblog on April 4, 2006 09:47 PM
Cabinet of Vision
Kudos to my colleagues of the Diesel online creative team and to Hi-ReS! for the new Cabinet of Vision website for Diesel Jewellery. Check it out and let me know what you think!...
Posted in Adverblog on April 4, 2006 03:09 PM
The best of interactive in The Netherlands
In The Netherlands, the Spin Awards (aka interactive marketing awards) are about to be assigned. Even is the language can be a problem, I suggest checking out the awards website, where all the top campaigns of 2005 are showcased. The...
Posted in Adverblog on April 3, 2006 09:53 PM
Freddy Krueger goes viral
From Italy a video (viral?) featuring Freddy Krueger (yes, the guy from Nightmare) eating chips. Sorry but I really don't like the association of such an horrible monster with food. I find it rather disgusting. In order to fully understand...
Posted in Adverblog on April 3, 2006 09:17 PM
Polo. Built to protect
Since I will receive my new Polo in less than a month, I definitely enjoyed this new ad by DDB London for Volkswagen Polo. A little bit sad, rather classy and very subtle....
Posted in Adverblog on April 2, 2006 10:09 PM
The home of Lamborghini
Welcome to Sant'Agata Bolognese, home of Lamborghini. An advert by Philipp und Keuntje GmbH recently awarded at the Art Directors Club Germany awards. [via Autoblog.it, thanks Filippo!]...
Posted in Adverblog on April 2, 2006 09:56 PM
24: The game it's not just gimmick
I loved watching 24 on TV so I've been immediately very curious when Mark emailed me the link to their new integrated campaign for 24: The Game. As you can see from the screenshot below, the teaser is simple but...
Posted in Adverblog on April 2, 2006 09:35 PM
Adidas Adicolor: a beautiful concept
I really like what Adidas is currently doing online with its Adicolor campaign. It's a rich and (of course) colorful concept they are devoloping with wit. The Adicolor mini-site isn't really a "mini" website, since it features a lot of...
Posted in Adverblog on April 2, 2006 11:54 AM
Mr Branson just wants to have fun
Via Campaign Brief a new viral campaign for Virgin Loans launched in Australia starring Mr Virgin himself (aka Richard Branson). The video is ment to be quite sexy, but it doesn't really have that "something" to become viral. Probably the...
Posted in Adverblog on April 2, 2006 11:16 AM
Heineken meets Google (again)
Heineken Netherlands once again hooks up with Google to promote their new product Tapvat (Draught Keg). This time Google Maps is integrated in the Tapvat World Tour 2006 campaign. Visitors are challenged to search the world for gigs from Dutch...
Posted in Adverblog on March 30, 2006 12:03 PM
Men's toilet guerilla marketing
Leif (thanks!) just sent me this guerrilla marketing campaign for Bild, a popular newspaper in Germany. During the German Art Directors Club awards show in Berlin last week, Jung von Matt Hamburg "decorated" the men's toilets with a special mirror....
Posted in Adverblog on March 28, 2006 09:43 PM
The house of tomorrow, the Web today
From The Netherlands another interesting website exploiting the potentials of broadband and Flash 8. Draft and Satama Interactive Amsterdam have created "Het Huis van Morgen" ("The House of Tomorrow") for KPN, the top telco company in the country. The site...
Posted in Adverblog on March 28, 2006 01:00 PM
Poverty is unfair, also online
Draft London is behind the new online marketing campaign launched by Oxfam to make people sensible to the world poverty issue. To deliver such an important and serious message, Draft decided to take an entertaining tone of voice, setting up...
Posted in Adverblog on March 28, 2006 12:34 PM
The Hills Have Eyes
I did a mistake the other day with this post. The website promoting the horror movie Hills Have Eyes features two advergames: 1. One (very scary) game for Australia, created by Soap Creative. 2. One (Schockwave) game for the US,...
Posted in Adverblog on March 28, 2006 11:39 AM
Are you a Friend of Bright?
Orbit is online with an advertainment website called "Friends of Bright" (created by EVB). Very American (smiling faces everywhere :-), very hippy (Brightness isn't a destination, it'a way of life) and "broadbandish" ( it's full of video and audio content)....
Posted in Adverblog on March 28, 2006 07:39 AM
New advergame for Pepsi
Pepsi Japan is online with a weird advergame in which you have to run and click to destroy a series of ice walls. Make sure you read the instructions before starting because they forgot to put the help option. It...
Posted in Adverblog on March 27, 2006 07:41 PM
Relentless virals ain't viral
Coca-Cola is supporting its new energy drink Relentless with an online markteting campaign (via Brand Republic). A website delivers the message "No half measures" through videos animations. I like the look & feel of the site kind of artistic and...
Posted in Adverblog on March 27, 2006 12:09 PM
Cereals ad The Matrix style
From Asia Israel, a commercial for cereals full of special effects. Can anyone help with agency name and the country this is from? Thanks!...
Posted in Adverblog on March 24, 2006 05:11 PM
Toyota Rav 4 and the War of the Roses
Toyota's new TV ad for Rav 4. A lovely car, a funny ad. Reminds me of the War of the Roses (the movie, I mean ;-)...
Posted in Adverblog on March 24, 2006 04:59 PM
Instant messaging advertising
On New Media Age (sub. req.) Sean Hargreave explores the state of the art of advertising on instant messaging services such as MSN or Yahoo! Messenger. If you want to target teenagers this seems to be the perfect channel to...
Posted in Adverblog on March 24, 2006 12:38 PM
Elegant in-bathroom advertising
A nice and unusual ambient marketing campaign by Saatchi & Saatchi (Sao Paulo) for Natan Jewelry Shop. [via Advergirl]...
Posted in Adverblog on March 23, 2006 10:39 PM
How evolved is mobile marketing in the US?
On ClickZ, Laura Marriott tries to find out whether North America is ahead or behind Europe when it comes to mobile marketing. It a quite interesting article to realize the differences among the two continents, and understand the solutions (not...
Posted in Adverblog on March 22, 2006 09:56 PM
Guerrilla World Water Day II
Another guerrilla campaign for the World Water Day. Intermon Oxfam placed king size straws on the sewers of Madrid, Barcelona and Zaragoza with the message "Would you drink from this water? Thousand of people haven't got other choice." The campaign...
Posted in Adverblog on March 22, 2006 12:56 PM
Add "loader games" to your heavy site
Juxt Interactive has recently created an advertainment website for Dannon's Spring Water. The site is definitely very well designed, with nice animations and a good navigation interface. What I really liked are the "loader games" to play while you wait...
Posted in Adverblog on March 22, 2006 12:19 PM
Trains & online marketing
I know it might sound like a naive comment, but it's so nice to see more and more extremely traditional businesses, such as postal and train services embracing online marketing. Yesterday I talked about The Royal Mail in the UK...
Posted in Adverblog on March 21, 2006 10:59 PM
Guerrilla World Water Day
For World Water Day, more than 500 of these Green Belgium stickers were stuck in washbasins in cinemas, pubs, restaurants, public toilets, universities and stations in nine Belgian cities and in Mexico City (where the 2006 World Water Forum was...
Posted in Adverblog on March 20, 2006 09:34 PM
Google celebrates football with Nike
Two giants recently got married: Google and Nike have partnered to launch Joga an online community for football fans "by invitation only". Since it applies the same concept of Gmail, I cannot exactly tell you what the site is about...
Posted in Adverblog on March 20, 2006 09:19 PM
New media marketing for postal services
In the UK the Royal Mail is giving customers the opportunity to personalise stamps with their own pictures. For about fifteen pounds you get 20 stamps with your own design to celebrate for any special occasion, marriage, birth or birthday....
Posted in Adverblog on March 20, 2006 08:57 PM
Harley Davidson's art-vertising
After Nike's "art"vertising, here we have another example of print ads inspiring and sophisticated. Created by Carmichael Lynch and found on Twenty Four....
Posted in Adverblog on March 20, 2006 08:26 PM
Don't take colors for granted
Lovely ads created by the students of the Miami ads school Sao Paulo for Canon. Copy says: "Don't take colors for granted"....
Posted in Adverblog on March 16, 2006 08:35 PM
Did your cow disappear???
Alien Cow Abduction is becoming a serious problem. Countless bovines keep disappearing from farms everywhere. Did your cow disappear? Share your experience here. This crazy idea is brought to you by Goodby, Silverstein & Partners as part of a teaser...
Posted in Adverblog on March 16, 2006 05:43 PM
Wish you were here! (or maybe not?)
If you haven't had dinner in the last hour, go and check the new creepy Playstation 2 campaign to promote the new "Getaway 2/Black Monday" game. I found it on TwentyFour, which also points out that "in New Zealand crime...
Posted in Adverblog on March 15, 2006 09:46 PM
Coke Light starts podcasting
In Germany Coke Light is about to launch its own podcast as part of the "Live Life Light" campaign. The podcast will last about 15 minutes and will feature inspirational content to help people discovering the beautiful side of life...
Posted in Adverblog on March 15, 2006 09:42 PM
The Mouse Files
From Sweden (via Reklamfeber), The Mouse Files a sort of online adventure (investigation) game created by DDB for OLWs Cheese Doodles. Very much in X-Files style, the site is very well done and interesting to explore, also for the strange...
Posted in Adverblog on March 15, 2006 09:12 PM
British Airways to relaunch its website
British Airways is about to relaunch its website to increase the ticket sales online. As explained on BrandRepublic, an internal team is working on the new site. The news site also reports BA is investing £200m in improving the travellers'...
Posted in Adverblog on March 15, 2006 07:54 PM
The PSP branded content opportunity
New Media Age has an interesting article (sorry, sub. required) on the business Sony has generated with the launch of the PSP. Brands like Nike and media giants like MTV and Conde Nast have started creating content specifically for the...
Posted in Adverblog on March 15, 2006 01:14 PM
The next Danette flavour: you decide
In France, Danette has launched an online public-opinion poll to decide which will be the new dessert flavour. On onvotetouspourdanette.com visitors are invited to choose among three tastes. By entering the poll, they also get the chance to win one...
Posted in Adverblog on March 15, 2006 09:48 AM
The BBC to launch interactive drama
Next autumn the BBC will launch an online only TV series, the Wannebes. Netimperative reports the show will be broadcasted through a website which will also feature related animations and games. The series will allow users to interact with the...
Posted in Adverblog on March 14, 2006 12:36 PM
Adidas launches branded RSS widget
On the way to Germany 2006, Adidas moves a further step into smart online marketing: they just launched a branded desktop RSS reader which will allow user to get all the latest football news (from Yahoo!, Radio 1 and Sky)...
Posted in Adverblog on March 13, 2006 09:13 PM
Dog's unconditional love
McCann-Erickson Romania for Anima Pro, a Romanian association for lost animals. Not politically correct, but amusing. Copy says: A dog loves you the way you are. Adopt one. [found at Houtlust]...
Posted in Adverblog on March 12, 2006 09:12 PM
Heineken, it's always the same
A nice Tv ad by Heineken. The world changes, the beer stays the same. If you know the agency who did it, please leave a comment. [found at Coolz0r]...
Posted in Adverblog on March 12, 2006 01:12 PM
Mammut Mount Everest Viral
Mary Woodbridge lives in Greenfield, UK, together with her dog Daisy. Mary is about to climb Mount Everest. On her site, Mary has a few video clips of the preparations she's been doing. There's a 'Tips for Mary' corner and...
Posted in Adverblog on March 10, 2006 10:49 AM
Depeche Mode sing in "Simlish" in the Sims
In-game product placement for music artists: Depeche Mode have made a special version of their single "Suffer Well" for the game “Sims 2: Open for business”. What is really funny (and smart) is that the song is sung in "Simlish",...
Posted in Adverblog on March 9, 2006 11:36 PM
SMS marketing challenge in The Apprentice
You can tell mobile marketing has arrived in the United States by the fact The Apprentice challenges candidates creating an SMS campaign. As Textually explains, in the second episode the candidates are challenged with developing a text messaging campaign to...
Posted in Adverblog on March 9, 2006 10:17 PM
Heineken pushes its new beer online
Heineken is currently investing about $50m in the launch of its new Premium Light beer. Part of the budget will be dedicated to online marketing and advertising. Online ads are already running on sites which reach 25 to 29 years...
Posted in Adverblog on March 9, 2006 05:34 PM
The brush bus
Students from the Miami Ad School for dr. Brush. [via Advergirl]...
Posted in Adverblog on March 9, 2006 01:47 PM
Want to be like Mike
Ok, if you stopped laughing after watching Volkswagen's commercials, now I will make you cry with this Nike ad. If you played basketball and loved Michael Jordan, this ad will take you back to the time when you "wanted to...
Posted in Adverblog on March 7, 2006 03:03 PM
Volkswagen unpimps your ride
I've been laughing for the last twenty minutes, now it's time to stop and get back to work. But first I have to share with you these videos by Volkswagen. German engineering in da house!...
Posted in Adverblog on March 7, 2006 02:08 PM
How much do you think you deserve to make?
From Argentina, and from my friend Fernando at Ogilvy Interactive, a series of nice campaigns they have been creating for Amex Shop, DHL and Clarin.com. The one I prefer is Salary-Matic, created to promote an online recruiting service. The minisite...
Posted in Adverblog on March 6, 2006 10:18 PM
Nike's blog not updated
Good news: Nike has started blogging (blog.nikebasketball.com). Bad news: Nike doesn't update the blog (last entry is dated Feb 21st). Good to know we are all human: even the online marketing "monster" sometimes does something wrong. Actually looking at the...
Posted in Adverblog on March 6, 2006 10:05 PM
McD and the cheating sharks
McDonald's is online with a weird advergame to promote its "Filet-o-Fish" sandwich. In the game, created by Moroch, players need to click as fast as they can to keep sharks away from a sandwich floating in the deep Ocean. The...
Posted in Adverblog on March 6, 2006 09:47 PM
Healthy eating calculator by McD
I believe it's really an hard job working as a marketer at McDonald's. As Seth Godin says "all marketers are liars" but trying to tell the story that eating at McD is healthy is very tough. Anyway, the news (via...
Posted in Adverblog on March 5, 2006 10:15 PM
Axe: The order of the Serpentine
Via Adrants, the latest crazy idea by Axe: "The order of the Serpentine, a sacred brotherhood helping young men overcome shame caused by questionable hook-ups". For every man aiming at having a clean body and a clean conscience, Axe has...
Posted in Adverblog on March 5, 2006 09:58 PM
Be kind to smokers, they already have a short life.
In Belgium Snow (a division of LG&F) launches a national campaign (TV, print, online) against smoking. The campaign is very funny and uses a different approach, depending on the medium. Also banners with different messages are created for online media...
Posted in Adverblog on March 5, 2006 09:58 PM
Vicks, your diary defender
Inbox Digital has just released a nice advergame for Vicks First Defence, a nasal spray that fights colds at the early signs. They have taken a very classic destroyer game and adapted the concept to Vicks' characteristics: you fly over...
Posted in Adverblog on March 3, 2006 01:02 PM
Red Card for American Express
American Express is using various rich media formats to generate awareness of its new Red card, designed to raise funds for charity. The campaign has been created by Poke, and drives traffic to a dedicated microsite which simply delivers the...
Posted in Adverblog on March 3, 2006 08:26 AM
Mercedes-Benz convertibles: Weather Generated Media
Mercedes-Benz in Germany has launched the campaign microsite Cabriotag (The day for a convertible). On entering the website, the user has to choose his location. The atmosphere of the website is then adjusted to the actual weather condition in the...
Posted in Adverblog on March 2, 2006 05:09 PM
Do you accept the kiss challenge?
My Dutch friends at Qi, have just launched the Kiss Off competition, a funny viral game for Stimorol Chewing Gum. Set your lip pressure, the tongue thrust and the moisture level and challenge a friend in sexy competition. You must...
Posted in Adverblog on March 2, 2006 12:56 PM
eBay's competitor advertises on eBay (guerrilla style)
Hebbes.be, eBay's competitor in Belgium, has just launched an online guerrilla campaign on eBay itself. Basically the agency, snow by LG&F, came up with the idea of selling some items on eBay complete with pictures saying "Sorry, already sold on...
Posted in Adverblog on February 27, 2006 10:30 AM
More public toilets in NYC!
Excellent guerilla marketing campaign by Saatchi & Saatchi New York to highlight the public restroom shortage in New York. Cardboard people were placed around certain locations to get people's attention to the problem. [via A/D Goodness]...
Posted in Adverblog on February 24, 2006 02:03 PM
Renault: pretty annoying
Barnes & Richardson Belgium created a viral campaign for Renault during the annual Car Salon to promote their special offers during this period. The way it works is that you can send a friend a message to let them know...
Posted in Adverblog on February 23, 2006 11:13 AM
Nike: Join Bode
Ryan passed me the link to Nike's Join Bode site, developed by Opus Creative together with Wieden + Kennedy Portland. Maybe it's already a little bit late to post about it, since the Olympics are almost over, but I believe...
Posted in Adverblog on February 22, 2006 04:58 PM
PUMA: Adopt a German
PUMA has started a microsite on www.adoptagerman.com, searching for 12 Germans as global ambassadors to promote football. The campaign "Adopt A German" wants to set the records straight with the 'Sauerkraut' and 'Lederhosen' stereotype of the worldcup hosts. The adoptees...
Posted in Adverblog on February 22, 2006 09:26 AM
The Brazilian Axe effect
From Brazil, an advergame to promote the Axe seductive effective. Don't expect anything sexy or daring. I'm posting about it because I believe it's good to see how different countries promote the Axe "effect" through advergames. Fbiz did it....
Posted in Adverblog on February 22, 2006 08:13 AM
IMvironments: New tool to engage people with messengers
InstantMessengers are may be youth generations’ biggest habit. They live online, and connect their friends via messengers. Replacing our brands on messenger is big challenge. Now, marketers have an innovative tool to engage people with messengers. IMVironments are instant messaging...
Posted in Adverblog on February 21, 2006 11:03 PM
The Ice Age is back (with a viral)
One of my favourite animated films ever "Ice Age" is about to come back with the second episode. To promote the upcoming movie release, Twentieth Century Fox has created a viral marketing campaign featuring one of the funniest characters, Sid...
Posted in Adverblog on February 21, 2006 01:39 PM
T-Mobile starts in-game advertising campaign
In the UK, mobile carrier T-Mobile has started an in-game advertising campaign to promote its Mates Rates pay-as-you-go tariff. As reported on New Media Age, the campaign targets 15 to 24 years old gamers, with in-game banners and ads displayed...
Posted in Adverblog on February 20, 2006 01:07 PM
Most successful advergames in Turkey
In Turkey, litespell has launched a new viral game for Gilette M3 Power. Name of game is kizarkadasiminarkadası (translation is "girlfriend of my girlfriend") Aim of game is to charm your girlfriend’s girlfriend with your eyes, but be careful don’t...
Posted in Adverblog on February 20, 2006 08:52 AM
Need more space?
Pioneer launches a second viral campaign to promote their DVD recorders with storage space up to 455 hours. Their first viral was mentioned here before. It was amusing but a bit too short. Also this viral is dubbed "Need more...
Posted in Adverblog on February 17, 2006 04:06 PM
Umbro, One Love: football
Umbro had launched the "One Love" campaign, to challenge the dominating communication by Nike and Adidas on the way to the World Cup in Germany. As explained on New Media Age (sub. req.), the football brand has partnered with media...
Posted in Adverblog on February 16, 2006 10:03 PM
The Glamour Stiletto Run
From the lovely Amsterdam a crazy idea by Bsur Concepting for Glamour: the Stiletto Run. On March 9th women will be challenged to race 75 meters in high heels, and the winner will be awarded with 10,000 euros. The event...
Posted in Adverblog on February 15, 2006 08:37 PM
Reading Humo can have serious consequences
From Belgium a good idea taken too far. The Humo Magazine campaign by Duval Guillaume Brussels started with an humorous ad (the one I publish, with Saddam), but then just became stupid (and sad) taking the concept to the extreme...
Posted in Adverblog on February 15, 2006 11:22 AM
The Adidas Unstoppable Game not so unstoppable
Adidas is promoting its new shoe, the Gigaride, with an online advertising campaign and a dedicated micro-site. It's a product mini-site so we shouldn't have to too many expectations on it, however it turns out to be rather disappointing. I...
Posted in Adverblog on February 15, 2006 09:23 AM
The PR audience is intelligent
A former top manager thinks that the U.S. and the rest of the world have much to learn from the Norgwegian PR-market.
Posted in Adverblog on February 15, 2006 08:31 AM
More bubbles... it's Schweppes
Duval Guillaume Antwerp is one of the brightest European agencies at the moment. This is an ambient campaign they recently created for Schweppes... yes, Schweppes it's sparkling!...
Posted in Adverblog on February 14, 2006 11:38 PM
IKEA and the Swedish Chef
Ikea is online with a new campaign to promote its kitchens. The Swedish Chef is a funny mini-site explaining the secrets of "meatballing" and pancakes. An ironic (but a little bit too long) video unveils the original receipe and a...
Posted in Adverblog on February 14, 2006 11:07 PM
Happy Valentine's day... from Ford
In Belgium, Ford allows users to send special Valentine's SMS with branded love messages for uninspired lovers. Actually Ford gives people the opportunity to send free personalized messages, but if someone is (sadly) out of ideas, some suggestions are provided....
Posted in Adverblog on February 13, 2006 10:03 PM
Guerilla Video Installation
Video installation of nuked boddies using Malin+Goetz products. From Press Release GORILLA KINGDOM is bringing a new level of fun to the (MALIN+GOETZ) flagship store in Chelsea. Every evening, young men and women will be showering together to show the...
Posted in Adverblog on February 13, 2006 09:54 PM
The Swedes don't love boobs
I don’t know if it was the intention, or not. The lingerie company Lindex has anyway stirred up the Sweden’s minds with its latest ad campaign. The purpose was anyway to get people (read men) to buy bras to their...
Posted in Adverblog on February 13, 2006 02:46 PM
Brands build our online identity
We are all aware of blog-buttons. But self-expressing ourselves with these buttons are new. Publicons.de offers people to choose bunch of buttons in different categories to strengthen their online identity. Here is mine. Tell me who am I? (via ad++...
Posted in Adverblog on February 13, 2006 02:06 AM
Lufthansa has the football nose in front
The Football World-Championships 2006 in Germany will be sponsored by Lufthansa. The airline wants to be seen as a Football-enthusiast in its home-country, so they came up with the idea of adorning the noses of 40 aircrafts as a black...
Posted in Adverblog on February 13, 2006 01:04 AM
The KA boys
In France, Ford gets inspiration from the movie "The Full Monty" to launch a series of funny videos and a micro-site to promote its KA model. The KA Boys campaign, created by Wunderman, gives a shake to the traditional Ford's...
Posted in Adverblog on February 12, 2006 07:45 PM
Fat missing
From Australia an original and ironic campaign to promote milk's benefits. By Marketforce, West Perth. [via Advertising/Design Goodness]...
Posted in Adverblog on February 12, 2006 07:34 PM
Branded Maps
Frappr is a Google map based application where you can create a map for your group and invite people to join. There are a lot of community maps on Flappr. Some of these maps are brand-based coomunity maps. For example,...
Posted in Adverblog on February 10, 2006 09:43 AM
MMS marketing worked for Samsung
The first MMS marketing campaign by Samsung Mobile proved to be a success with a response rate of over 15 percent and a conversion rate of 2. The campaign, developed by Enpocket, gave Samsung Fun Club members the possibility to...
Posted in Adverblog on February 9, 2006 08:22 PM
Urinal Playstation Ads
Experimental playstation ads on urinals. Increase your score with hitting icons. Messege is gaming philosophy is everywhere. Agency: Rafineri istanbul....
Posted in Adverblog on February 7, 2006 09:59 AM
Widgets as an advertising tool
The Yahoo! Widget Engine is a JavaScript runtime engine for Windows and Mac OS X that lets you run little files called Widgets that can do pretty much whatever you want them to. Widgets can be alarm clocks, calculators, can...
Posted in Adverblog on February 7, 2006 09:25 AM
Another idea: barcode marketing
NeoMedia has been awarded a patent covering the capture and processing of bar codes explicitly from camera cell phones. NeoMedia’s technology enables capturing the image of a bar code by the camera device on a Web-enabled cell phone, and processing...
Posted in Adverblog on February 7, 2006 08:35 AM
The biggest German football team ever
German telco provider and football world cup sponsor T-Com is starting a campaign to form the biggest German national team ever. The online special is powered by user generated content with photos of participants in the national dress. All the...
Posted in Adverblog on February 6, 2006 06:39 PM
A good presentation is crucial to gain an award
No online advertising campaign was good enough last year in the Middle East to win the Campaign awards in the "best online campaign" category. Strategiy reports according to the judges none of the entries in this category could garner enough...
Posted in Adverblog on February 6, 2006 01:47 PM
Land Rover pushes G4 challenge across new media
Land Rover has launched a new website to support its G4 challenge where finalists from 18 countries compete in extreme sports including rock climbing and kayaking over four weeks in April, across Thailand, Laos, Brazil and Bolivia, for a chance...
Posted in Adverblog on February 3, 2006 05:25 PM
The Olympic challenge with Google Earth (and Fiat)
To properly celebrate (and of course take promotional advantage) of the upcoming Olympic games, Fiat has partnered with Google Earth to launch an extremely cool online competition. Under the snows of Turin and the Olympic valleys Fiat has hidden an...
Posted in Adverblog on February 1, 2006 10:00 PM
Europeans spend more and more time online
According to a new research by the European Interactive Advertising Bureau, the average European internet user spends 10 hours and 15 minutes online a week; a 17 per cent rise on 2004 and a 56 per cent rise on 2003....
Posted in Adverblog on February 1, 2006 09:57 PM
5 seconds of fame
Integration. Integration. Integration. This is what interactive marketing is about: it helps you integrating different media channel. And any marketer should learn to take advantage of such opportunity. This SonyEricsson campaign probably doesn't have the most original concept ever, but...
Posted in Adverblog on February 1, 2006 09:33 PM
Online communication against junk food
The Food Commission Research Charity (a non governmental organisation) has recently launched a site to warn young consumers about the risks of junk food. As explained on BrandRepublic (sub. req.) the site also unveils the marketing and advertising strategies junk...
Posted in Adverblog on January 31, 2006 09:03 PM
The Lemmings are back
How many hours did I spend as a kid playing the Lemmings videogame? I can't tell or, better I should not tell... anyway, for anyone with a PSP, Sony has just (re)lauched the game for such platform. A mini-site (full...
Posted in Adverblog on January 31, 2006 08:49 PM
Take the SuperBowl ads with you
This year the SuperBowl ads could arrive on your iPod also. Of course, you need to actively download them, but brands will make everything possible to make them available to portable video-capable devices. According to USA Today the new small...
Posted in Adverblog on January 31, 2006 08:28 PM
The Hilton journeys
If you think of Hilton just as "Paris" Hilton, click here and experience something new: the Hilton Journeys created by Blitz. It's an emotional website going created around three concepts: travel should empower, travel should pamper, and travel should entertain....
Posted in Adverblog on January 30, 2006 05:34 PM
Music in Every Direction
Konami is online with a dedicated website to promote its music video games. My friends at Eroi are behind Music in Every Direction which features an advergame (Ultimate Club Promoter) and also a text-2-win competition....
Posted in Adverblog on January 29, 2006 09:43 PM
Du bist Deutschland
Jung von Matt "Du bist Deutschland" campaign (You are Germany), to self-promote Germany among Germans....
Posted in Adverblog on January 29, 2006 06:17 PM
The crazy lovely football by Onitsuka Tiger
Thanks to Ozgur I've found out about this crazy online campaign by Onitsuka Tiger: it's called Crazy Lovely Football and it's an online karaoke competition which invites users to sing and send in their recorded performance in order to win...
Posted in Adverblog on January 27, 2006 06:31 AM
Gatorade power
Garwich BBDO (Ecuador) for Gatorade. Very simple, but effective to explain the product's potentials....
Posted in Adverblog on January 26, 2006 09:22 PM
The SN Brussels wake-up call
In Belgium SN Brussels Airlines is currently running a very successful and funny campaign to promote its low fares for early bookings. Based on the idea that if you're early to pay less, Snow by LG&F come up with a...
Posted in Adverblog on January 26, 2006 08:59 PM
The Brera Machine Warriors
Alfa Romeo has is online with "broadband" campaign to present its new Brera model to the international audience. There is a teaser website (MachineWarriors) featuring a mysterious movie trailer starring the car. Unfortunately since I'm on a UMTS connection I...
Posted in Adverblog on January 26, 2006 08:45 PM
Join the LynxJet Club
A new sexy and ironic campaign by Lynx. In Australia, they have launched the LynxJet, a fictional airline full of virtual (?) sexy hostesses who will grant men a lot of fun. Lowe Hunt is behind the campaign (Interactive Creative...
Posted in Adverblog on January 25, 2006 08:27 PM
The bowling city
Duval Guillaume Brussels has created a guerrilla marketing campaign for “Overpoort Bowl" a popular bowling alley right in the hart of the Ghent’s student neighbourhood. As you can see from the pictures, all kinds of round objects in the scenery...
Posted in Adverblog on January 24, 2006 06:36 AM
Puma and The Velocity push
Puma is running a pan-European online advertising campaign to promote its Velocity boot (v1.06). The online effort is strictly connected with above-the-line ads inspired to the African Nations Cup. Rich media ads using Eyeblaster technology are currently running in the...
Posted in Adverblog on January 23, 2006 09:50 PM
Nestlé launches Kit Kash 2006
Nestlé UK has launched the Kit Kash 2006 marketing campaign, supported by the company’s largest online ad spend to date. Rich media ads are running through a series of UK portals promoting the daily prizes assigned online. In order to...
Posted in Adverblog on January 23, 2006 09:01 PM
Talking shoes from K-Swiss
Dutch based Lemz runs an interesting online campaign for a new line of K-Swiss shoes. The ‘Stripe Shifter’ has five stripes on the side. Each is changeable in color and height, creating unique combinations that can be used to convey...
Posted in Adverblog on January 23, 2006 11:20 AM
Mobile gaming, an opportunity for advertising
eMarketer has recently published an article on the market potentials of mobile gaming. It's no big news, there's a lot of money out there, but what is interesting for us is that advertisers can also take advantage of the situation....
Posted in Adverblog on January 18, 2006 10:58 PM
Mobile marketing for Stephen King
Textually reports Stephen King is about to launch a new media campaign to promote his new book "Cell: a novel". Thousand of Stephen King's fans who opted-in to receive promotional information on their mobile phone will receive the following SMS:...
Posted in Adverblog on January 18, 2006 10:42 PM
Ford revamps your job
In Belgium, Ford has launched a viral effort to promote its corporate offer. If your daily life in the office is boring, it means your company doesn't have a Ford... The campaign site features three videos showing typical (emphasized) office...
Posted in Adverblog on January 18, 2006 10:27 PM
Alternative solutions
I received this ad last week. It has been created by Jaab/Concept Alliance for BaByliss Nasal Hair Remover in Singapore. Why am I posting about it? Basically just because I didn't know such a product could exist......
Posted in Adverblog on January 18, 2006 10:14 PM
The Paparazzi advergame
Pod Design once again proves to be extremely smart in creating viral games. Their new game, developed for Peerflix, a new DVD trading service is called "Paparazzi- Adventures On The Red Carpet". Players play the role of red carpet-stalking Paparazzi,...
Posted in Adverblog on January 18, 2006 07:26 AM
Be fresh, ski better
In France, SNCF, the National Railway company, has launched an advertainment campaign to promote its Corail Luna trains to the mountains. Four viral videos and an advergame to emphasize the importance of being "fresh" when skiing. The idea is that...
Posted in Adverblog on January 17, 2006 10:39 PM
My name is Bond, Young Bond
Last year Ian Fleming Publications has launched "Young Bond" a series of books telling the story of James Bond in his youth. The second book of the series "Blood Fever" has been released recently, and is currently being promoted with...
Posted in Adverblog on January 16, 2006 11:09 PM
Adidas plays with Google Earth
Google Earth is eventually available for Mac. Thanks to this post on Rhizm I immediately have the chance to test it to play the new online game launched by Adidas Australia. The +10 Playoffs campaign idea is extremely cool: it's...
Posted in Adverblog on January 16, 2006 05:45 PM
Guerrilla marketing for Unicef
In Belgium, fashion chain C&A has run inside its stores a guerrilla marketing campaign to support Unicef. The initiative, created by Publicis Belgium, aimed at collecting money for the young victims of the recent terrible earthquake in Pakistan. As you...
Posted in Adverblog on January 11, 2006 03:44 PM
Keep Oscar awake
From Brazil, a viral game created by DM9 for Telefonica. Oscar stays up at night to spare on Internet connections, he needs your help to stay awake at work: use a microphone and your mouse to avoid him falling asleep....
Posted in Adverblog on January 11, 2006 02:41 PM
"Viral Oscars" announced
Maverick Media has won the Oscar at the Channel 4's Ideas Factory viral competition. The video, created for the videogame "Juiced" shows two men in a car who discover their videogame console can cause a young woman to lose her...
Posted in Adverblog on January 11, 2006 08:07 AM
Wash me
Yes, ok, "sex sells", but Lynx is always so smart in creating original and funny campaigns... I've found this ad on AdHunt, I guess Bartle Bogle Hegarty did it, but I'm not sure. It was created by Lowe Hunt Sydney....
Posted in Adverblog on January 10, 2006 02:17 PM
Click & call banner tested
In The Netherlands, Marktplaats (an eBay company) is testing a "click-and-get-called" banner. Basically, when you click on a special banner, a pop-up opens asking you to fill in your telephone number in order to get called by the advertiser. As...
Posted in Adverblog on January 10, 2006 01:46 PM
Switzerland "for women only"
The Swiss Tourism Board has created a tv-spot "for women only". The video (opens .mpg) shows a series of good-looking and kind of sexy men welcoming the viewer to the country. As explained on Persoenlich (in German) the campaign idea...
Posted in Adverblog on January 6, 2006 10:08 PM
Go, before it's too late
Saatchi & Saatchi Copenhagen for Kilroy Travels, Epica Award winner in 2005 for best Transport & Tourist print campaign....
Posted in Adverblog on January 5, 2006 11:29 PM
Karate Kid school
From India, an ad created by Publicis for a local karate school. [via Twenty Four]...
Posted in Adverblog on December 30, 2005 10:06 AM
The bike advergame
In The Netherlands we (LaComunidad) have just launched an advergame for the insurance company AnderZorg. You can play it here and win every day an exclusive bike. The game features the Company's testimonial, Mr AnderZorg, riding his bike on a...
Posted in Adverblog on December 30, 2005 07:08 AM
Amnesty Makes Some Noise
In the UK, Amnesty International is running an online campaign to drive awareness around its association. As reported on New Media Age the "Make Some Noise" promotion offers online exclusive songs by The Black Eyed Peas, The Cure and Snow...
Posted in Adverblog on December 28, 2005 01:46 PM
2 Kilo of Kessels Kramer eventually out
The Kessels Kramer book is (eventually) out. It took almost four months to have it available on Amazon... Here in Amsterdam it's sold out in stores, and this tells a lot about the book. 2 Kilo of Kessels Kramer is...
Posted in Adverblog on December 23, 2005 10:04 AM
The streakers game
In the UK, T-Mobile is online with an advergame with an amazing viral potential. It's called The Beautiful Game, and challenges users to perform their best as streakers... It's sexy (maybe not in the first level :-), it's funny and...
Posted in Adverblog on December 22, 2005 02:51 PM
Don't believe in fairy tales
Here in The Netherlands NGIZ (Nationaal Instituut voor Gezondheidsbevordering en Ziektepreventie) has launched a campaign to explain people what organ donation is really about. There are a lot misleading information on the issue, that's why Leo Burnett decided to use...
Posted in Adverblog on December 22, 2005 02:32 PM
Pimp your mobile
In France, Nokia is online with "Pimp mon mobile" a viral campaign to promote its 6660 Smartfun phone. Imitating the MTV "Pimp My Ride" concept, Nokia helps Igor revamping his crappy mobile phone. Kind of funny concept created by Culture-buzz....
Posted in Adverblog on December 22, 2005 12:51 PM
The Rumormaker
What about creating a scandal starring your best friend? Just go to The Rumormaker and they will help you out. You can use their custom made text, or you can set your evil spirit free writing the scandal details yourself....
Posted in Adverblog on December 22, 2005 10:08 AM
Uneasy when it gets steep?
A great print ad by Advico Young & Rubicam (Switzerland) for Suvretta Snowsports. Copy says:"Uneasy when it gets steep?"....
Posted in Adverblog on December 20, 2005 12:17 PM
Virals of the year
BrandRepublic has an article on the most downloaded virals of the year. According to BoreMe the controversial suicide bomber viral created without the knowledge of Volkswagen has become the most downloaded viral campaign of the year, with over 2.3m downloads....
Posted in Adverblog on December 19, 2005 09:22 PM
No politically correct advergames for Xmas
After the Elf Zapper, another Christmas advergame not politically correct but definitely funny: the Brat invasion by T-Viral. The kids cannot open the presents before Christmas, and you have to stop them. No matter how......
Posted in Adverblog on December 19, 2005 03:13 PM
Keep your mouth shut
Saatchi & Saatchi Poland for Amnesty International. Here you can read more about the campaign (in English, of course :-) [via Houtlog]...
Posted in Adverblog on December 19, 2005 10:23 AM
Shell: keeping gears in motion
JWT Amsterdam for Shell Lubrificants. Art: Albert Vegers. Copy: Tomas Minken. Photography: Simon Warmer. (click the ad to enlarge it and fully appreciate it)...
Posted in Adverblog on December 16, 2005 03:02 PM
FedEx viral: even an MBA can do it
FedEx Express has launched a viral marketing campaign (Relax, we'll manage) across Europe, key Middle East markets and India. FedEx' idea is to target middle and junior management with (five funny videos) which showcase FedEx services in sketches set in...
Posted in Adverblog on December 15, 2005 01:58 PM
You really need to get away
S-W-H, Amsterdam for Expedia. Copy says: "You really need to get away"....
Posted in Adverblog on December 14, 2005 10:44 AM
Forsman & Bodenfors reveal the bluff
In Sweden, Forsman & Bodenfors has created an interactive animation for the Ministry of Health and Social Affairs to show how easy it is to change someone’s appearance in an advertising campaign....
Posted in Adverblog on December 13, 2005 09:55 AM
The FIFA fever
AdFreak reports Yahoo! and MSN are getting ready for the 2006 World Football Championship in Germany. Yahoo is sponsoring the official FIFA website, while MSN has signed some top players (Brazil’s Ronaldinho, England’s Michael Owen, Italy’s Gianluigi Buffon etc...) to...
Posted in Adverblog on December 13, 2005 09:41 AM
Help Joe brushing his teeth
Robby from Nascom sent me an email to share the advergame they have created for Theramed. The idea is to help Joe brushing his teeth during 7 days. Why 7 days? The product claims that it only takes seven days...
Posted in Adverblog on December 12, 2005 10:31 AM
The Tampax ringtone
Ops, sorry if the post's title sounds a little bit rude, but actually the news is really about P&G giving away a ringtone to promote its Tampax brand. As New Media Age (sub. req.) reports, Tampax is running an on-pack...
Posted in Adverblog on December 11, 2005 09:12 PM
Body building GrandMa
In the UK Virgin Mobile is online with a viral campaign featuring a body building grandma. Actually the Superbuff is not as funny as other Virgin campaigns created to generate word-of-mouth (see for example Happy Chrismahanukwanzakah)....
Posted in Adverblog on December 11, 2005 08:56 PM
Coke: the advertising future is mobile
New Media Age reports Coca-Cola UK is planning to invest more and more money in mobile advertising. Coke claims mobile phones are potentially more powerful than TV in reaching its target audience. Quoted in the article, Coca-Cola marketing manager James...
Posted in Adverblog on December 11, 2005 06:37 PM
Change Me by Getty Images
Getty Images has launched a world wide project to support One: The Campaign To Make Poverty History. A mini-site named “Change Me – The power of imagery to create change” invites visitors to select an image from Getty’s Creative or...
Posted in Adverblog on December 11, 2005 05:21 PM
The Elf Zapper
WebTrends has launched a Christmas advergame (developed by Inbox Digital). The Elf Zapper is an extremely addictive game, you shouldn't start playing at work... since you will "waste" too much time and, you know, in Q4 this cannot happen :-)...
Posted in Adverblog on December 9, 2005 10:35 AM
The Coke side of Life
BBC News reports Coca-Cola will introduce a new marketing campaign based around the slogan "the Coke side of Life". The soft drinks giant will start using the slogan in North America from February to coincide with 2006 Winter Olympics in...
Posted in Adverblog on December 8, 2005 10:00 AM
What women want (from mobile)
LimeLife has revealed the findings of a research examining the mobile motivations, usage patterns and content interests of women. LimeLife predicts that the number of women ages 15-45 who download mobile content will grow to 20 million by 2007. 1....
Posted in Adverblog on December 7, 2005 08:31 PM
Honda, The Impossible Dream
On TV there is still room for brand advertising. The Impossible Dream, a great ad created by Wieden + Kennedy for Honda, clearly shows there is still life after the 30" spot....
Posted in Adverblog on December 5, 2005 04:56 PM
Nokia promotes N90 phone on blogs
Nokia is currently running a blog relations campaign to promote its new N90 phone. Brand Republic reports the Finnish brand sent the N90 phone for review to 50 bloggers with focuses as broad as gadgets and as narrow as following...
Posted in Adverblog on December 5, 2005 03:21 PM
What's your idea of Belgium?
Belga, Belgian Press Agency is online with a curious campaign to understand what's people's idea of Belgium. On Piclala.be visitors are invited to submit their photos interpreting the Belgium concept. The top ten pictures will win one night (only one???)...
Posted in Adverblog on December 5, 2005 02:37 PM
Ignore obstacles
Ogilvy & Mather Hong Kong for The Economist. A difficult placement, an excellent idea. [ad via Advertising/Design Goodness]...
Posted in Adverblog on December 5, 2005 01:49 PM
Ideas for Christmas gifts
It's only three weeks before Christmas and I'm sure you're busy (like I am) tring to figure out which presents you should buy for your colleagues, employees, clients and friends. So I've decided to help you listing a few books...
Posted in Adverblog on December 5, 2005 10:36 AM
Another "Red Cup" for Starbucks
This year Starbucks is again online with its Christmas minisite named "The Red Cup". Created by Wieden + Kennedy the site presents every day a fresh Xmas related tip. From tree decorating to fire building and ice skating, Starbucks provides...
Posted in Adverblog on December 4, 2005 07:42 PM
An Absolut Christmas
John pointed me to this nice online campaign by Absolut: select your favourite Absolut Christmas ad from the past, send it as e-card to friends and win a stay at the IceHotel in Sweden. I like the idea because it...
Posted in Adverblog on December 1, 2005 08:32 PM
Merry Xmas, from Coca-Poland
In Poland, Coca-Cola is online with an advergaming site to celebrate the Christmas period. The site features a total of six advergames. I managed to play only a Xmas-Coke version of the popular Chinese game Mahjong, then my score wasn't...
Posted in Adverblog on November 29, 2005 05:37 PM
Find the treasure with TomTom
TomTom, the GPS satellite navigation system, has launched in France a reality-show style challenge, in which two teams need to survive a travel around France just using the TomTom technology. The Ch'ti Brothers are competing in the TomTom Raid against...
Posted in Adverblog on November 29, 2005 02:51 PM
Don't flood games with ads
A new report by Mediaedge:cia analyzes in-game advertising warning about the risks of flooding videogames with promotional branded messages. Mediaweek warns "using videogames simply to 'reach' or interrupt people cannot be regarded as an effective use of a channel with...
Posted in Adverblog on November 29, 2005 07:24 AM
Prince of Persia wannabes...
To promote the videogame "Prince of Persia: the two thrones" Ubisoft has launched a viral video where two guys try to train for the game in real life. Unfortunately they didn't learn by heart the game manual, so you can...
Posted in Adverblog on November 28, 2005 10:34 PM
The Samsung D600 Mystery
Samsung is online in Scandinavia with an interactive adventure game starring its D600 phone. Exploring the phone features, users are provided with tips to solve a mystery. The game is quite interesting to play, and surely does a good job...
Posted in Adverblog on November 27, 2005 10:15 PM
Virgin, exercise your muscle
Thanks to Chris, I've found this advergame created by Virgin on Heavy.com. Using a magnifying glass the challenge is to name the 74 music bands represented in the crowded image I show below. The Eagles and B'52 are probably the...
Posted in Adverblog on November 27, 2005 01:28 PM
MSN, the ethical search engine
Who said MSN is the bad guy online? In Spain, they are about to launch a project called "Buscador Solidario". The idea is to provide users seeking information on drugs, child abuse and depression, with relevant links to charities that...
Posted in Adverblog on November 24, 2005 11:52 PM
Forget Pacman, now it's Pakman!
In The Netherlands, the new agency !Achtung, has developed "Pakman", an advergame for Suitsupply, an unconventional manufacturer and retailer of (business) suits. In Dutch PAK means SUIT hence the name of the game. It's a funny revisited version of the...
Posted in Adverblog on November 24, 2005 11:19 PM
New advergame for Panasonic
In the UK, Panasonic is online with an advergame to promote its Lumix technology for digital cameras. The game has been developed by Inbox Digital and is nicely placed within the camera display (see below). It is quite funny to...
Posted in Adverblog on November 24, 2005 11:01 PM
The ashtraymouth advergame
The Washington State Department of Health has launched an online youth anti-smoking campaign. Developed by Seven2 with Sedgwick Rd. the advergame challenges players to throw as many disgusting things as possible at a doll's head. The selection of items includes,...
Posted in Adverblog on November 24, 2005 10:46 PM
Agency-advertiser, it's an hard life!
The New York Times reports a recent survey found out the relationships between agencies and clients are going pretty bad, preventing the parties to work more productively. As Nancy L. Salz, a consultant based in New York explains, there are...
Posted in Adverblog on November 24, 2005 11:18 AM
How Google saved us from pop-ups
Since the introduction of text-based advertising from Google a few years ago, the usage of pop-ups has started to decline. As the IHT writes, thanks to Google, there are no more monkeys to punch. "Without intending to do so, the...
Posted in Adverblog on November 24, 2005 07:50 AM
Guerrilla Marketers of the Year
Brandweek has named the top guerrilla marketers of the year. In Brandweek vision, guerrilla is based on the concept "let us entertain you". Among the winners we find Chicken Little, Audi, Qwest and Peta. A nice report with brief case...
Posted in Adverblog on November 23, 2005 05:49 PM
Guerrilla marketing for eBay
A guerrilla-style campaign for eBay Belgium created by Mortierbrigade. The stickers where placed on empty shops windows around Brussels....
Posted in Adverblog on November 22, 2005 11:06 PM
Online, against alcohol consumption
From Sweden, Dear Mr Barroso, one of the best examples I've ever seen of interactive online storytelling. It's a video animation featuring an open letter from the Swedish Alcohol Retail Monopoly to Mr Barros, the EU President, to act in...
Posted in Adverblog on November 22, 2005 09:57 PM
Gamevertising network launched
In the US, AtomShockwave has launched the Shockwave.com Immersive Network, a platform that will place multiple advertisers within the company’s popular games. As AdAge reports, the AtomShockwave has already signed Sprint and Sony Pictures to sponsor the first available title...
Posted in Adverblog on November 22, 2005 12:13 PM
London, the cheap way
Leg, Paris for Eurostar. [via Advertising/Design Goodness]...
Posted in Adverblog on November 21, 2005 10:37 PM
Users look at online ads
According to a research recently released in Spain, 61 percent of surfers actually look at online ads. Alt64 Digital carried out a study to understand what users look at while reading online newspapers such as ABC, El Periodico, El Mundo...
Posted in Adverblog on November 21, 2005 10:22 PM
Absolut second skin
Absolut is an "absolute" benchmark in online marketing. Their new "Second Skin" minisite is simply amazing. Four singing bottles in a perfect Christmas style. Congrats to Great Works for the excellent idea. I especially love the singing tell-a-friend. [via Adrants]...
Posted in Adverblog on November 21, 2005 10:01 PM
Young Europeans favourite sport? Surfing!
A good news for online marketers, a bad news for healthy living: according to a new report by Forrester Research, about a third of all Europeans see surfing the Internet as one of their favorite leisure-time activities (it's more popular...
Posted in Adverblog on November 21, 2005 09:51 PM
Google launches Onsite Advertiser Sign-up program
Reuters reports Google has launched a new feature which will allow advertisers to sign up for AdWords ads directly on the site the want to advertise on. The feature is called "Onsite Advertiser Sign-up" and will surely advertisers looking for...
Posted in Adverblog on November 21, 2005 09:41 PM
The sleeping beauty (guerrilla style)
A great outdoor campaign in Barcelona by Match.com. Copy says: "Don't wait for the love of your life. Find him on Match.com" Unfortunately I don't know the agency, if you do, please leave a comment or email me. [via Marketing-Alternatif]...
Posted in Adverblog on November 17, 2005 11:26 AM
Product placement gets smarter
Product placement evolves and meets online video. Mediapost reports CBS will put a bonus scene from CSI: Miami on its website featuring a plot twist that will not be revealed to television viewers until later in the season. This is...
Posted in Adverblog on November 16, 2005 09:23 PM
A challenge for bloggers
Ok, this is the challenge: make Joseph Jaffe's book "Life After the 30-Second Spot: Energize Your Brand with Bold Alternatives to Traditional Advertising" a bestseller with the help of the blogs. Joseph will issue a free copy of "Life after...
Posted in Adverblog on November 16, 2005 08:02 PM
The past of podcasting
If you know the past you can predict the future. This isn't always true, but this post by Doc Searls really helps understanding how the podcasting business model can evolve. If you're interested in the topic there is also a...
Posted in Adverblog on November 15, 2005 10:55 PM
Merry Christmas with Harry Potter
Yahoo! is running a special promotion for the upcoming release in Europe of the new Harry Potter movie (on Nov. 18th). Ads for "Harry Potter And The Goblet Of Fire" are appearing on Yahoo's homepage in the UK, Germany, Italy...
Posted in Adverblog on November 15, 2005 10:25 AM
Fineco, online marketing the poor way
Italian online bank Fineco has just kicked off an Internet campaign asking users "what's your excuse not to have Fineco?". Fnac already launched the "excuses" a few months ago in France; what's the incentive for users to submit their excuses?...
Posted in Adverblog on November 11, 2005 09:40 AM
You're faster than you think
With this ad for Nike TAXI Toronto won the London International Awards in the category "Billboard advertising". An eight foot extension of Canadian hurdler Perdita Felicien was attached to the top of the billboard. (click to enlarge) These ads are...
Posted in Adverblog on November 10, 2005 11:59 AM
Take the babes to the limit...
Motorcycle insurance company Bennetts is online with a racing advergame to drive brand awareness and generate sales. The game, challenging players to "takes the babes to the limit" has been developed by Dig For Fire. Red Line Racer is rather...
Posted in Adverblog on November 10, 2005 08:37 AM
Predictions for online advertising in 2006
It's November and it's time to start with the predictions on what will happen next year in the advertising world. Will online advertising surpass outdoor? Will mobile marketing eventually take off? Will it be possible to find a reliable business...
Posted in Adverblog on November 10, 2005 06:56 AM
Do blog ads generate buzz?
Yesterday at Ad:Tech New York industry experts debated the issue, presenting different opinions. Mediapost collected the points of view in a brief article: Nick Denton, founder and publisher of Gawker Media said he can't really point to any examples of...
Posted in Adverblog on November 9, 2005 09:58 PM
It's all a game for Nescafe
New Media Age reports Nescafe is online in the UK win an advergame called "Lift your cups" supporting the TV campaign starring fashion gurus Trinny and Susannah. The game has been created to build awareness around an on-pack promotion (text-to-win)...
Posted in Adverblog on November 9, 2005 12:56 PM
Always report a crime
A bus shelter ad created by JWT Amsterdam to draw people's attention to the importance of reporting even commonplace and relatively minor crimes. The ad contains several objects (bags, mobile phones etc...) recovered after a crime was reported....
Posted in Adverblog on November 9, 2005 10:01 AM
Drive the shopping cart!
An unusual (and smart) ad for Yahama placed on a supermarket shopping cart in Sweden. Don't tell me you never played driving shopping cart :-) [via Reklamefeber]...
Posted in Adverblog on November 8, 2005 12:14 PM
Take a walk on the wild side
Again, Net#Work BBDO for Designer Group (South Africa), bronze winner for print advertising at the The Loerie Awards 2005. Copy says: Tames the wildest hair. Lovely ads, especially the first three presented here....
Posted in Adverblog on November 7, 2005 09:57 PM
The football search quiz by MSN
MSN has launched an interactive quiz to promote its search engine. The idea in the "Search Supremo" campaign is to challenge users to find answers to a set of football-related questions by using the search engine. As Netimperative points out,...
Posted in Adverblog on November 7, 2005 03:36 PM
BBC Wannabes, the interactive youth soap
Wannabes is the title of the interactive soap opera the BBC will launch in 2006. BBC News explains two episodes of the web-only soap opera will be available every week. They will feature interactive elements enabling viewers to influence the...
Posted in Adverblog on November 7, 2005 03:06 PM
Nike launches video podcasting push
Nike has just launched a multimedia campaign starring Ronaldinho and the new Tiempo Legend shoe. As NMA explains, the campaign includes mobile, online and video podcasting push. Nike is going to be the first brand to enable consumers to download...
Posted in Adverblog on November 7, 2005 02:57 PM
Diesel Society of Nature Lovers
Kesselskramer, Amsterdam for Diesel. [via Adverbox]...
Posted in Adverblog on November 4, 2005 09:54 AM
Yahoo and the Big Brother for creatives
A crazy idea from Yahoo! Australia & New Zealand. As Bandt (reg. req) reports, Yahoo "will send rotating teams of creatives to live and work in a transparent box as part of an innovative experiment to champion the "power of...
Posted in Adverblog on November 3, 2005 10:27 PM
Hello Moto, 3G is here!
OgilvyInteractive Paris just lunched this campaign for Motorola EMEA with a dual-site operation (first click here and then click on the "3G is Here" promo at the bottom right of the page). The splash page allows users to self-select their...
Posted in Adverblog on November 3, 2005 09:58 PM
Pioneer: Need more space?
Belgian agency These Days has just launched a viral video for Pioneer to promote its DVD recorders that can store up to 455 hours of data. Dubbed "Need more space?" the video is a little bit too short (doesn't create...
Posted in Adverblog on November 3, 2005 09:45 PM
It's Beaujolais Nouveau time (online)
Thursday Nov 17th the 2005 Beaujolais Nouveau will be released on the market and even it's a wine, and by definition a very traditional product, there is an online campaign to promote it. I love the idea (and I love...
Posted in Adverblog on November 3, 2005 09:29 PM
MTV Europe Music Awards 2005 on mobile phones
MTV has partnered with Warner Music to allow mobile subscribers in most European countries to download or stream to their phones a unique short-form mobile package of WMG and other world-renowned artists appearing at the awards. Included in the mobile...
Posted in Adverblog on November 3, 2005 08:58 PM
American Pie 4: do it yourself sexy videos
If you're younger than 18 years old, they say you're not allowed to enter. But if you're younger than 18 years old, you also belong to the American Pie target group, so forget about the warning sign and click. This...
Posted in Adverblog on November 3, 2005 08:31 PM
Buzz marketing ideas Adidas football
In France (via JDN), Adidas is generating buzz around its brand by targeting football fans with an integrated campaign. A website with some funny content featuring popular comedians Omar & Fred is at the center of the stage, but the...
Posted in Adverblog on November 3, 2005 01:32 PM
Heineken, online marketing with Google Image Search
Here in The Netherlands interactive agency Qi has launched an innovative campaign for Heineken taking advantage of Google Image Search. To promote the Heineken's Tapvat (a sort of portable beertender) they have created a personalized postcard generator and a competition...
Posted in Adverblog on November 2, 2005 07:55 PM
Vodafone and The life of the Mayfly
In the UK Vodafone is online with a website featuring The life of the Mayfly competition. The concept is based on a Tv campaign created by Bartle Boble Hegarty/London. The idea is to allow people sharing their view on how...
Posted in Adverblog on November 2, 2005 12:48 PM
Create your own hot guy with Thermasilk
In Canada, Unilever brand Thermasilk has launched "Hit On My Hot Guy" a site that tries to answer every girl’s dream - give her the ability to create the perfect "hot" guy. The site offers dozen of possibilities to teenagers...
Posted in Adverblog on November 1, 2005 10:06 PM
Verizon branded entertainment films
R/GA has just created a website for Verizon to showcase the three winning short films on the transformative power of broadband created for the ProMotion Pictures' Film Competition. Verizon's sponsorship of the films is part of its 2005 branding campaign,...
Posted in Adverblog on November 1, 2005 09:50 PM
Viral marketing drives videogame sales
My friends at eRoi did a good job for Konami to promote their first videogame for Sony PSP. The Death Jr. advergame generated over than 1.5 million unique visitors in its first month online, getting traffic most of all through...
Posted in Adverblog on November 1, 2005 09:24 PM
Cheerioke, Cheerios' karaoke
Yogurt Burst Cheerios is being introduced with the support of an integrated campaign that touts the cereal's burst-into-song goodness with a "Cheerioke" theme. Print and TV ads feature real people crooning "I'm Into Something Good" into a spoon. This concept...
Posted in Adverblog on November 1, 2005 07:12 AM
Is podcasting just a bubble?
On Blogspotting Heather Green questions whether podcasting is just a bubble or it really has business potentials. Recently Yahoo! released a report (RSS—Crossing into the Mainstream) in which 28% of the people surveyed said they were aware of podcasting, but...
Posted in Adverblog on October 28, 2005 10:27 AM
User generated content and 3G phones
In the UK, the BBC has just launched "Your shout" a trial service which allows football fans to send in 3G video messages with their opinions on football. The best video comments will be shown on Saturday's Football Focus and...
Posted in Adverblog on October 28, 2005 09:44 AM
Meet Honda and her friends
Thanks to Cleo I've found out about the The (Honda) Element and Friends Web Site. It's a nice videogame-style interactive experience where you drive around your Honda to meet strange but cute animals like the platypus and the opossum. I...
Posted in Adverblog on October 27, 2005 02:46 PM
Online marketing to kids: Nestlé Picoland
In France, Nestlé has recently launched a website for its Chocapic brand to engage kids and build a relationship with them online. It's an heavy Flash website created by Touche Etoile, full of goodies to entertain young consumers and introduce...
Posted in Adverblog on October 27, 2005 10:52 AM
BMW: cut & paste your dream car
In Thailand, BMW allows visitors to its website to download, cut & paste their dream car. A nice idea to let kids know about the BMW brand. Here for example it's the popular BMW Isetta. 16 BMW models are available...
Posted in Adverblog on October 27, 2005 09:12 AM
Mentos Sheep Volley
In Germany Mentos is online with a funny advergame: the Sheep Volley! You can play & train or play to win, and in this case you need to register. You can also choose to challenge a friend, sharing the same...
Posted in Adverblog on October 26, 2005 04:30 PM
Mercedes, The Wind Maker
Lowe Roche for Mercedes (Canada)....
Posted in Adverblog on October 26, 2005 01:55 PM
King Kong eats Pringles
The movie King Kong is currently being promoted throughout Europe with an co-marketing campaign together with Pringles. A mini-site (by Grey Interactive) is online featuring the trailer, some downloadable goodies and a few e-cards which aren't really worth sending. Try...
Posted in Adverblog on October 26, 2005 01:39 PM
Behavioral targeting: less clicks more conversions
A new study by Advertising.com found that behavioral targeted ads produce lower response rates than run-of-network placements, but deliver higher conversion rates. The study examined three advertiser campaigns targeted to Advertising.com's personal finance, automotive and education behavioral populations. For each...
Posted in Adverblog on October 26, 2005 12:03 PM
Accounts of the week
Coca-Cola has hired AKQA as its global digital agency. The business should be worth about £3m. Wieden & Kennedy Amsterdam has been appointed by UPC Broadband (owned by Liberty Media) to reposition its brand throughout Europe. Leo Burnett has won...
Posted in Adverblog on October 26, 2005 10:27 AM
Pepsi to launch football reality show
Pepsi is working on a branded content campaign that will involve 12 countries on the way to the World Football Cup in Germany next year. They are planning a football reality Tv-show called the "Pepsi Max World Challenge" which will...
Posted in Adverblog on October 26, 2005 09:41 AM
Wallace & Gromit for Renault
Publicis France has created a campaign for Kangoo taking advantage of Wallace & Gromit characters. They produced a funny Tv-spot and put online a nice website. Check it out, I think the interface (althought not very usable) is really cool....
Posted in Adverblog on October 25, 2005 09:45 PM
Mobile marketing proves successful for SME
Small and medium size companies using mobile marketing are reporting good results. Brandrepublic quotes a new research by Textalert saying that 72% of SMEs using text messaging reported a rise in turnover of over 10%. The article also reports the...
Posted in Adverblog on October 25, 2005 02:08 PM
Wanna be a football star?
Electronic Arts has launched a viral campaign to promote its Fifa 2006 videogame. Users have the chance to personalize a 45-seconds film becoming a football striker in their favourite team. As Bloc Media explains on its site the personalised Flash...
Posted in Adverblog on October 25, 2005 12:18 PM
AOL: branding campaign for AIM
AOL has launched a campaign to promote its Instant Messanger system to college students. According to Mediapost (reg. req.) online ads will also be supported by outdoor ads at 40 college campuses. This is basically a branding campaign to depict...
Posted in Adverblog on October 25, 2005 11:39 AM
Viacom Outdoor to test bluetooth ads
Slashphone (via Textually) reports Viacom Outdoor will be the first major U.S. vendor to offer outdoor ads enabled with Bluetooth technology. A series of trial projects is scheduled to begin in November. "MobiPoints" will be placed in a variety of...
Posted in Adverblog on October 25, 2005 11:17 AM
A Midsummer night's advergame
7NK Murder Mystery Game (by Littleloud) is a gothic horror story inspired to Shakespeare's plays. The BBC has just launched it to support its Shakespeare drama season this autumn. At the moment only a preview is available, but the game...
Posted in Adverblog on October 25, 2005 08:02 AM
Lexus, it's just an hologram
Outdoor advertising enters a new dimension... holograms... Check out this video featuring a Lexus campaign in the United States. They used holograms (created by Vizoo, Denmark)to grab people's attention in Times Square and other top locations....
Posted in Adverblog on October 24, 2005 08:49 PM
Ten football advergames for MBNA
Launchfire Interactive has developed a series of ten advergames for the for MBNA U.S.A. 2005-06 NFL sponsorship. Each game functions the same but is uniquely branded to the participating NFL team. In addition each game broadcasts short rich media ads...
Posted in Adverblog on October 24, 2005 08:40 PM
Blaupunkt: advergame and viral video on MTV.it
In Italy Blaupunkt is running an online campaign through MTV's Internet and mobile sites. The campaign takes advantage of the popular Bunny&Benny characters, who proved incredibly successful in the viral video released early this year. Users can download the video...
Posted in Adverblog on October 24, 2005 04:06 PM
Norwich Unionlaunches nicely cheesy quiz
In the UK insurance company Norwich Union has just launched Memory Meltdown, a nicely cheesy advergame to engage users and drive policies' sales online. The game is promoted through email marketing and tries to take advantage of the viral effect...
Posted in Adverblog on October 24, 2005 01:20 PM
Should chief execs feature in their own ads?
The Sunday Herald asks the question, providing the answer in two articles supporting the opposite answers YES/NO. Tina Korup (managing director of edoMidas Leadership Development) supports the NO party, saying CEO should not link their personality to a product. First...
Posted in Adverblog on October 23, 2005 09:15 PM
Online ads grow in Germany and UK
In the first nine months of 2005 online advertising has reached a 279 million value in Germany. According to the numbers released last week by Nielsen Media Research, there has been a 36,3% increase since September 2004, with online and...
Posted in Adverblog on October 23, 2005 08:31 PM
Is condom advertising appropriate?
Here you find three ads created by McCann Erickson Communication House for Durex condoms. The first is brilliant and, as it's easy to understand, it was created for a campaign running in December....
Posted in Adverblog on October 22, 2005 05:33 PM
Murders, she wrote
A great outdoor/guerrilla campaign created in Spain by JWT Barcelona for La Librería Negra y Criminal (Noir & Crime bookstore)....
Posted in Adverblog on October 21, 2005 12:20 PM
Stylish golf advergame for HSBC
A new golf advergame from the UK targeting 25-60 years old (affluent) golf fans. Panlogic created a Golf Global Challenge to support HSBC sponsorship to the world golf championship. The game, as it should be, is not very easy to...
Posted in Adverblog on October 21, 2005 10:57 AM
Blogs and the micromedia model
A good article on Business Week investigating the micromedia model introduced by blogs. It explains why blogs produce value to advertisers, in two words: they serve niche audiences and they boost word-of-mouth. But if you're a blogger, don't automatically make...
Posted in Adverblog on October 21, 2005 07:16 AM
Nine fads to ignore
Through Randomculture I've found this interesting article on Business 2.0. It's a month old, but it's still worth reading since it lists nine fads marketers/business people should ignore. One of the overestimated buzz at the moment is about podcasting. According...
Posted in Adverblog on October 20, 2005 09:00 PM
Bluetooth marketing for Nike
In Barcelona, in Plaza Cataluña, Nike has installed a huge outdoor ad featuring tennis player Rafael Nadal, and powered with Bluetooth technology. By turning their Bluetooth connection on, users can download the new Nike Pro Tv spot and an exclusive...
Posted in Adverblog on October 20, 2005 04:43 PM
"Absolut-style" branded entertainment
Escucha la llamada. An interactive, immersive experience. A black & white cartoon with an excellent sound design and powerful animations. Mysterious (the brand name is seldom mentioned) but fascinating. You'll enjoy it at full only if you can understand Spanish,...
Posted in Adverblog on October 20, 2005 03:22 PM
The Irish Dancing Game
Here in The Netherlands, the Irish Tourism Board is running an online game that allows players to win flight tickets to Dublin, Cork or Belfast. It features a series of lovely cartoon characters dancing the typical Irish dance. Your goal...
Posted in Adverblog on October 20, 2005 01:10 PM
Chateau Frank: play & win a castle
In the Netherlands we (LaComunidad) have just launched an online game for Marktplaats/eBay. Since I worked on the project, I simply give you one good reason to go and play the game: you can win a stay with 5 friends...
Posted in Adverblog on October 20, 2005 09:02 AM
Bus shelter relax
A nice outdoor ad by Frederik Samuel....
Posted in Adverblog on October 19, 2005 10:27 PM
Ambient toilet marketing
An original ambient marketing idea from an hotel in New Zealand. The 5 stars Sofitel in Queenstown is getting a lot of attention for its new boys room, where models look at guys while they do their stuffs. Some people...
Posted in Adverblog on October 19, 2005 03:29 PM
Sadomaso viral made in Italy
Which are the characteristics of a successful viral idea? Make it sexy and your chances of driving traffic will definitely increase. This is surely what Ebola Industries had in mind when it started working on a new campaign for Matura.it...
Posted in Adverblog on October 19, 2005 01:41 PM
Thanks for your feedback
This Air Sickness Bag has been created by Scholz & Friends Berlin to promote low cost flight operator Hapag-Lloyd Express. It is part of an award winning campaign (Effie Award 2005) that run last year in Italy and Germany. With...
Posted in Adverblog on October 19, 2005 07:49 AM
Guerrilla marketing in a coffin
A guerrilla marketing idea has been used in Rome to Gargoyle's horror books. Four "vampires" have walked around the city holding a coffin full of Robert McCammon's books. A lot of people liked the idea but some, as it's common...
Posted in Adverblog on October 19, 2005 06:59 AM
Making banks look human
In the UK Barclays is about to launch a campaign to position itself as a customer-friendly bank (via Brandrepublic). It is going to be the biggest advertising campaign in four years and it will basically focus on making the bank...
Posted in Adverblog on October 18, 2005 09:35 PM
Infra-red mobile marketing
We recently talked about bluetooth marketing, and now it's time to make another step ahead (or behind?) and say something of mobile marketing via infra-red. New Media Age (reg. req.) reports that currently in the UK the movie Goal! is...
Posted in Adverblog on October 13, 2005 09:53 PM
Could you be cleaner?
A lot of readers complained for three ads recently appeared in several UK newspapers to promote Andrex's Moistened toilet paper. One of the creative showed a woman wearing yellow knickers with a cartoon monkey printed on the fabric holding its...
Posted in Adverblog on October 12, 2005 02:16 PM
Smile, you're on a branded speed camera
Emily from Textually pointed me to this curious news coming from the United Arab Emirates: in Dubai, speed cameras on highway are sponsored. The BBC reports Hewlett Packard is the first brand associating itself to the device. Analyst doubt this...
Posted in Adverblog on October 11, 2005 07:32 AM
Visa Olympic advergame keeps Mac users out
Do you know the Hard Rock Café motto "Love all, serve all"? I think any interactive agency should always keep it in mind. Even if we (Mac users) represent just a tiny 4-5 percent of the online population, you need...
Posted in Adverblog on October 10, 2005 10:33 PM
The water drop advergame
It took six months to develop it, but it's really worth playing. The water drop advergame has been created by Polish agency Max Weber for Sanitec Kolo, to promote a special sanitary surface called Reflex. The core idea was to...
Posted in Adverblog on October 10, 2005 10:04 PM
O2: trick or treat?
Bus shelters are receiving a lot of attention lately. Today Brian pointed me to an interesting campaign his agency (Meridian Outdoor) did for the UK mobile carrier O2. Bus shelters around the country have been transformed in candies distributors branded...
Posted in Adverblog on October 10, 2005 09:25 PM
Adidas, it's football time!
A few days ago I posted about a disappoiting web site created by Adidas to promote a shoe. Now I'm glad to write a good online campaign the German brand is running on the way to the World Cup 2006....
Posted in Adverblog on October 10, 2005 08:24 PM
Interactive posters for New Look
Fashion brand New Look has launched an interactive outdoor campaign in the UK which allows users to get mobile vouchers through "hypertagged" billboards. 96 bus shelters nationwide are powered with bluetooth technology provided by Hypertag. Revolution Magazine reports customers were...
Posted in Adverblog on October 10, 2005 12:15 PM
Love and inspiration
Not a Tv spot, but a lovely animated cartoon to start in the right way the week and inspire your creativity. A quoi sa sert l'amour? The music is an Edith Piaf and Theo Sarapo duet....
Posted in Adverblog on October 10, 2005 06:37 AM
Home Improvisation spoofs DIY shows
They named the site "Home Improvisation", and at the very first sight it might seem it's an home-made web page. But after 10 seconds browsing you realize it's a brilliant online marketing concept, surprising, entertaining and yes, with an healthy...
Posted in Adverblog on October 9, 2005 09:52 PM
Advertising for peace
The Peace Campaign is a public service campaign created by a group of Israeli and Palestinian advertising professionals to promote mutual understanding and peace between their two peoples. As Ian explained me, in the winter of 2003, The Peres Center...
Posted in Adverblog on October 9, 2005 09:16 PM
The garlic (credit) card
How do you get the best out of garlic? Just grate it with a credit card... or buy a Garlic Card... Usually strange gadgets come from Japan/Asia, but this time I'm proud (?) to say this is European! It has...
Posted in Adverblog on October 9, 2005 09:02 PM
Fire and flames
BBDO Austria for Bayer Levitra. Brings back fire and flames....
Posted in Adverblog on October 9, 2005 02:53 PM
Bling my bomb
To generate buzz around "Explode" new magazine for men coming out in Australia on Oct 12, Soap Creative has created "Bling my bomb". Visitors are invited to create their own customized "bom", adding details, engines and even "the babe who'll...
Posted in Adverblog on October 7, 2005 10:29 AM
New technology by Motorola for mobile ads
Motorola is about to launch on the US market a new dynamic idle-screen technology dubbed "Screen 3". It's a technology that pushes Internet information to the mobile phone's screen. With Screen 3 users can get news updates or any other...
Posted in Adverblog on October 6, 2005 09:00 PM
Fnac, what's your excuse?
In France, Fnac is online with a buzz marketing campaign to sign up new clients for its Carte Fnac. At www.bonnesexcuses.com visitors are invited to submit their good excuse to buy technology at Fnac. The best excuses will win mobile...
Posted in Adverblog on October 6, 2005 10:48 AM
Yoga interactive posters
Leo Burnett China for Y+ Yoga Center. This campaign just won the Silver Drum at the Golden Drum advertising festival in Slovenia. It is really interactive! :-)...
Posted in Adverblog on October 5, 2005 09:30 PM
Ikea: there is life outside work
Take a look at this nice campaign by Ikea launched to promote their kitchen range in the UK. The website idea is that the cheaper the kitchen, the less you have to work to pay for it. So, basically, the...
Posted in Adverblog on October 5, 2005 08:49 PM
BMW drops branded entertainment and signs the Pope
My title is bizarre but the news is true: BMW has donate Pope Benedict XVI a brand new SUV. Last April a German magazine questioned who was going to build the new Popemobile, and it presented a sketch based on...
Posted in Adverblog on October 5, 2005 02:34 PM
Citroen resurrects the Fonz
From "Happy Days" to a Citroen Tv ad, The Fonz is back in a £1m TV ad campaign, created by Euro RSCG London. Brand Republic reports the spot will debut next week also starring other characters from "Happy Days" (but...
Posted in Adverblog on October 5, 2005 11:12 AM
Adidas Megaride, mega disappointment
Adidas is online with a pan-European campaign to promote its new shoe Megaride. Carat Interactive planned and created the ads currently appearing on the main European websites with young audiences. Daily Media reports the Megaride campaign is part of an...
Posted in Adverblog on October 5, 2005 09:51 AM
Top 10 web design mistakes of 2005
This post is about usability, and yes, the (arrogant) usability guru Jakob Nielsen is the guy who listed the Top 10 web design mistakes of 2005. No matter what's your role in the agency, remember usability does affect online marketing....
Posted in Adverblog on October 4, 2005 11:54 AM
Campina Optimel: that's slim!
KNSK for Campina Optimel (Germany)....
Posted in Adverblog on October 4, 2005 09:41 AM
BMW pulls out of branded entertainment
This is one of those news that can really change the life of an agency: BMW has decided to end its branded entertainment strategy. They have been the pioneers in the sector, with the online short-film The Hire, starting a...
Posted in Adverblog on October 4, 2005 09:27 AM
In-game advertising increases awareness
A joint study by Nielsen Interactive Services and Israeli-based in-game advertising firm Double Fusion found that an in-game ad campaign inserted into the downloadable game "London Taxi" increased awareness of some featured products by as much as 60 percent. Read...
Posted in Adverblog on October 3, 2005 10:16 PM
Vatican angry over new Playstation ad
La Repubblica reports the Vatican got really angry after seeing the new Playstation ad appeared on Italian newspapers. The ad (see below) portrays a young man as Jesus Christ during his Passion, with a crown of thorns representing Playstation buttons....
Posted in Adverblog on September 29, 2005 10:52 PM
The Garnier "beauty-hangman"
In the UK Garnier is online with a "beauty-bar" website. A part from the fact that the idea reminds me the Coca Cola UK site (but Garnier is online with this since 2001), what actually got my attention is the...
Posted in Adverblog on September 29, 2005 03:14 PM
Bumvertising against KFC
Animal rights group, People for the Ethical Treatment of Animals (PETA), is paying homeless people in London £5 an hour to keep customers out of KFC restaurants. Brand Republic explains they hand out leaflets during the busiest times of the...
Posted in Adverblog on September 29, 2005 09:32 AM
Quick links for September 28th
- Norwich Union embarks on Web campaign (on Netimperative) - Reach "Ad Skippers" Via Online Word-of-Mouth (on ClickZ) - MSN takes on Google AdWords (on CNET News.com) - RSS-Sense (on iMediaConnection) - Dove team discusses Real Beauty campaign (on Brandrepublic...
Posted in Adverblog on September 28, 2005 10:34 PM
What's the best day for email marketing?
Quoted on eMarketer a new research by ExactTarget suggests that the "best days for opens are not necessarily the best for clicks". Of course, maximizing open rates is important for brand exposure, while generating clicks is the key if the...
Posted in Adverblog on September 28, 2005 08:44 PM
Renault "viral" safety campaign
IB left a comment here on Adverblog pointing to a nice online marketing campaign run in Germany by Renault. On sicher.de (which means Safety) you find a funny video (click Crash! Boom! Bang!) promoting French cars, which the spot claims...
Posted in Adverblog on September 28, 2005 11:41 AM
Window shopping and bluetooth marketing
Another Bluetooth marketing campaign using Hypertag technology. This time it comes from the UK, where bookshop chain Waterstone's has partnered with Macmillan Children's books to promote the upcoming title All American Girl: ready or not. New Media Age (sub. req.)...
Posted in Adverblog on September 27, 2005 10:01 PM
Boom time for food ads in the UK
Once the "obesity" crisis has passed, food companies in the UK have decided to invest £70m in advertising. About one year ago the government was about to issue a ban on food ads to provide a solution to the obesity...
Posted in Adverblog on September 27, 2005 09:27 PM
Lost in translation aka the decline of Hollywood stars in Japanese ads
Do you remember Bill Murray flying to Japan to promote a whiskey brand? Well, the happy hour for Hollywood stars starring in Japanese Tv commercials is almost over. They haven't disappeared yet, but they aren't as requested as in the...
Posted in Adverblog on September 27, 2005 10:02 AM
That's a vacuum cleaner!
Young & Rubicam Copenhagen for Electrolux Vacuum Cleaner (Denmark). Winner of the Clio Award for best outdoor ad in 2004....
Posted in Adverblog on September 27, 2005 07:08 AM
What Australian women really want
My friend Mike sent me an excellent article published on Bandt which unfortunately I cannot link because it requires a subscription. It's about what (Australian) women really want, and it's written by Catherine Heath, strategic planner at Young & Rubicam....
Posted in Adverblog on September 26, 2005 09:42 PM
Pepsi's sense of humor
In Australia, over 160,000 people visited a web site called heapspoor.com which is spoofing the new Pepsi Max Heaps Rich campaign. As Adrants points out, Pepsi Australia is actually behind the spoof. In the end, it's not important how people...
Posted in Adverblog on September 26, 2005 08:53 PM
Mercedes promotes the new R-Class with rich media
A car for rich people promote with rich media. Excuse my silly joke, but this is actually what MediaPost points out today talking about a new online campaign Mercedes is about to launch in the US to promote its R-Class...
Posted in Adverblog on September 26, 2005 08:46 PM
Exploring the digital media landscape
If you're still wondering where digital marketing is going, I strongly suggest you reading Eric Picard today's article on ClickZ. Probably he doesn't say anything new, but he really helps keeping the eyes on the ball in the crazy world...
Posted in Adverblog on September 26, 2005 08:25 PM
Piggies for London commuters
BrandRepublic reports reward-based consumer website Pigsback.com is giving away anti-stress piggies to London commuters. At Tube and railway stations field marketing teams dressed in pig suits are looking for 25-35 years old women who represent the target audience for this...
Posted in Adverblog on September 26, 2005 11:05 AM
A cup, a soup and a hug
The weird image below belongs to the new website launched in the UK by Bachelor, to promote its Cup-a-Soup brand. The site presents all the range of Cup a Soup products, the Hug Buddies (a series of sandwiches that perfectly...
Posted in Adverblog on September 25, 2005 09:54 PM
P&G and "the first moment of truth"
Dominic Basulto on Corante New York points to a very interesting article on the WSJ discussing the importance of in-store product placement. According to Proctor & Gamble shoppers make up their mind about a product in three to seven seconds,...
Posted in Adverblog on September 25, 2005 03:32 PM
Hollywood marketing through Churches
This is really weird: Hollywood has started advertising at churches. For example, The Walt Disney Co. is currently marketing "The Greatest Game Ever Played" to faith-based groups, saying the film is about values (family, courage, dreams) which reflect secular virtues,...
Posted in Adverblog on September 25, 2005 08:56 AM
Yahoo! goes hard gay
Yahoo! isn't really behind it, but this viral video is generating a lot of buzz in Japan. The comedian Razor Ramon Sumitami has created "Hard Gay" a character parodying stereotypical homosexuals. Hard Gay claims the “Hoo!” in Yahoo! is stolen...
Posted in Adverblog on September 24, 2005 07:02 PM
Bumvertising gets trademarked
Mr Rogovy the "inventor" of bumvertising (which means paying beggars to attach advertising stickers to their signs) has trademarked the name. Despite the undiscussed originality of the idea, concerns and polemics remain as far as ethics is concerned. Quoted in...
Posted in Adverblog on September 24, 2005 06:03 PM
Goodbye Mr Jeeves
Ask Jeeves has decided to sack Mr Jeeves. They say it generates confusion over what the butler character represents. BBC News reports it is still unsure when the character will disappear from the Ask site, but it will soon stop...
Posted in Adverblog on September 24, 2005 09:10 AM
The old woman and the bike
Yes, in Amsterdam bikes do get stolen. In a way, it's part of the daily life, Amsterdammers are used to it usually don't care reporting to the police their bike has disappeared. So the police this spring started an integrated...
Posted in Adverblog on September 23, 2005 09:11 PM
Advertising to dogs
A great outdoor ad created by Leo Burnett (Germany) for Affinity Petcare. [ad via Advertising/Design Goodness]...
Posted in Adverblog on September 23, 2005 02:53 PM
Vodafone introduces the MMS shortcode
Eventually, at least in the UK, brands will be able to launch MMS campaigns taking advantage of MMS shortcodes. New Media Age reports Vodafone has introduced the service this week, enabling mobile marketers to advertise the ability for consumers to...
Posted in Adverblog on September 22, 2005 09:52 PM
The first World Cup advergame
With less than a year to the World Cup in Germany, Inbox Digital has launched a lovely advergame to promote the videogame Sensible Soccer. It's the Sensible Soccer Kick Up World Cup, and it's really cool: you can pick your...
Posted in Adverblog on September 22, 2005 09:46 PM
Book samples to your mobile phone
In Australia, Harper Collins Publishers have partnered with Legion Interactive to offer customers book chapter samples directly to their mobile phone. The service is called MobileReader and it was created to fulfill the needs of booklovers who don't have the...
Posted in Adverblog on September 22, 2005 09:57 AM
Virgin Mobile and the Parental Enlightenment Kit
Mother New York and The Barbarian Group have created the "Parental Enlightenment Kit" a series of tools kids can use to persuade their parents to buy them a Virgin Mobile phone. The kit includes a "Pressure Point Presentation", t-shirts, posters,...
Posted in Adverblog on September 22, 2005 08:38 AM
Mobile marketing, lemon and... Tequila
From the UK, the news of a successful mobile marketing campaign run by Tequila brand Cuervo. According to Netimperative it achieved a surprising 80 percent response rate in a promotion giving away tickets for a night-club party. The call to...
Posted in Adverblog on September 22, 2005 07:14 AM
Online campaign for the BBC
The BBC is about to launch its biggest ever online marketing campaign to promote its news site bbcnews.com. New Media Age explains the campaign will last six months and will target users across Europe and the United States. What is...
Posted in Adverblog on September 21, 2005 09:26 PM
Top city brands in the world
Strategiy reports global ad agency Leo Burnett has conducted research with leading pollster YouGov among 4,000 adults in the UK to understand their perceptions of 50 global cities, on a number of dimensions developed specifically to determine brand health. New...
Posted in Adverblog on September 21, 2005 06:33 PM
The Eurostar viral casting
Patrick pointed me to another Eurostar online campaign. This time it comes from France, where the train company has launched an "online casting" to promote its Business Premier service. A series of strange characters presents the main features of the...
Posted in Adverblog on September 21, 2005 10:36 AM
Vodafone to change its "How are you" strapline
Vodafone is getting ready for a global branding campaign to change its strapline and reinforce its brand position as world's biggest mobile operator. Brand Republic (sub req.) explains the campaign will debut in October, featuring the new message "Now". JWT...
Posted in Adverblog on September 21, 2005 08:37 AM
The Easycruise advergame
Advergames' specialist Korb has just created an online challenge for EasyCruise, the new cheap cruising service launched by Stelios. The game tests your skills in docking a ship. Don't expect anything special, actually I doubt people in the Easy target...
Posted in Adverblog on September 21, 2005 07:56 AM
Ford billboards: look who's talking now
Thanks to an hint from Philip I've found out that today Ogilvy (Alain Caviggia is the creative behind it) introduced in Belgium an interactive outdoor campaign for Ford. The "Ford Miracles" ads consists of interactive posters that look at people...
Posted in Adverblog on September 20, 2005 09:29 PM
Amsterdam, the new capital of advertising
Having recently moved to The Netherlands to start a new job, I was particularly happy to read that Amsterdam is emerging as a plucky player in the global advertising market. An article on the IHT points out the advertising market...
Posted in Adverblog on September 20, 2005 04:15 PM
The Australian banner blog
From Australia, a blog to showcase and review online advertising coming out of the country. Banner Blog is edited by Ashley Ringrose who works at Soap Creative, a small & friendly independent agency and Ashadi Hopper who works at RMG...
Posted in Adverblog on September 20, 2005 09:31 AM
Nike Football: the vending machine
An excellent outdoor/guerrilla campaign for Nike Football in Singapore to promote the idea of football anytime/anywhere. Footballs vending machine placed were placed in high-traffic urban spots, such as metro stations. The agency is Kinetic....
Posted in Adverblog on September 19, 2005 11:16 AM
Bus shelter advertising for Sony Ericsson
Dan passed me this ad currently showing in London. It's a huge Sony Ericsson Walkman embedded in a bus shelter. You can watch real videos from it. Certainly a good example of how outdoor advertising can evolve....
Posted in Adverblog on September 16, 2005 01:31 PM
Leo Burnett for Amnesty International
Leo Burnett Budapest for Amnesty International (Hungary). Copy says: "Join Amnesty International today. There are many things in the world that require our urgent action."...
Posted in Adverblog on September 16, 2005 09:13 AM
Bacardi abandons the Latin Quarter
Bacardi has abandoned its controversial Latin Quarter advertising and replaced it with an advert featuring ugly people. Media Guardian reports the new ad is a response to the criticism towards the idea of mixing sexy people and alcohol. Robert Senior,...
Posted in Adverblog on September 16, 2005 08:44 AM
BMW Italy: new campaign, old mistakes
In Italy BMW, is presenting its Serie 3 with a Tv spot directed by Spike Lee (D’Adda, Lorenzini, Vigorelli, BBDO is the agency) and an online campaign which takes advantage of (rather intrusive) video ads. The video ads present exactly...
Posted in Adverblog on September 15, 2005 02:57 PM
Text and recycle in London
Mobile marketing is not just for brands, it can prove effective and powerful for public administrations also. In London residents will be able to request details of when their recycling is collected or where their nearest recycling facilities are, all...
Posted in Adverblog on September 15, 2005 09:29 AM
An alternative to "bluespamming"
Bluetooth marketing is raising concerns since it is basically based on an opt-out, rather than an opt-in principle. Since the technology offers interesting opportunities, but consumers are sensitive and brands don't want to spoil their relationship with them, NTT DoCoMo,...
Posted in Adverblog on September 15, 2005 08:17 AM
Virgin Express: pee & win campaign
In Germany, Virgin Express is online with a "pee & win" advergame to promote its new Berlin-Brussel route. The game is inspired to the popular Belgian "Mannekin Pis", and challenges players to do their best to hit a fly and...
Posted in Adverblog on September 14, 2005 02:06 PM
Viral (and scary) teasers for The Corpse Bride
Boston based Pod Design created three viral teaser promotions for the launch of the new animated Tim Burton film The Corpse Bride, starring Johnny Depp and Helena Bonham Carter. The first one is Post Mortem where you ask questions of...
Posted in Adverblog on September 14, 2005 12:43 PM
A great video challenge for Saab
Random Culture points to another (see the KFC entry) online video adventure (but I suspect this is online since May). This time the automaker Saab is behind the challenge on the streets of London. The smart idea is to promote...
Posted in Adverblog on September 14, 2005 10:18 AM
Accounts of the week
Leagas Delaney has won the creative account for Blackberry. EasyJet has shortlised five agencies to handle its pan-European account: Omnicom's AMV BBDO, Interpublic's Lowe, WPP's Ogilvy & Mather and Publicis' Saatchi & Saatchi. AdAge reports Lowe's has awarded its $315...
Posted in Adverblog on September 13, 2005 02:48 PM
Word-of-mouth for the new Renault Clio
The new Renault Clio is promoted in France with three short clips, quite funny and a little bit mad. The ads will only appear online, pushed with an online campaign and word-of-mouth. Publicis Net is behind this campaign, which is...
Posted in Adverblog on September 13, 2005 02:39 PM
The commercials' colonization
USAToday reports marketers have started placing products in other marketer's commercials. You might say this is just a natural market evolution, a new way of coming up with co-marketing ideas. Someone calls it the commercials' colonization, but the point is...
Posted in Adverblog on September 13, 2005 02:08 PM
Tommy Hilfiger on air in Europe
In Europe Tommy Hilfiger has launched its first TV campaign ever to promote its Hilfiger Denim collection. The 45 seconds spot debuted on MTV last week and will be presented in cinema theatres across Europe during September and October. Toursurlacom...
Posted in Adverblog on September 13, 2005 08:55 AM
MTV UK, another step towards interactivity
New Media Age reports MTV Networks UK & Ireland is about to launch an interactive service that will allow viewers to interact with the program MTV Hits using their mobile phone. With an SMS music fans will be able to...
Posted in Adverblog on September 13, 2005 07:08 AM
Download Yahoo! IM and win your family
In order to promote the Yahoo Messenger with Voice, the portal has launched an international competition in eleven countries. Each time a user downloads the new IM version or refers a friend, he collects points to win a travel somewhere...
Posted in Adverblog on September 13, 2005 07:05 AM
AdAge: The (advertising) Terminal
Remember the movie The Terminal where Tom Hanks got stuck in an airport for weeks? Well, the same thing will happen to an AdAge journalist, Greg Lindsay who will spend the next three weeks reporting on advertising from airports and...
Posted in Adverblog on September 13, 2005 06:51 AM
Coup-a-soup, grab a prize
In The Netherlands Cup-a-Soup is running a successful online challenge at www.cupasoup.nl. The game combines online and offline elements, with users able to collect extra credits by using the unique codes they find on the product packages. In five weeks...
Posted in Adverblog on September 12, 2005 09:11 PM
Mobile users want mobile coupons
Mobile marketing is gaining popularity among marketers, but it will become a killer application only if not used as a stand-alone solution but rather if integrated in the marketing mix. From Germany two studies from the Instituts für Mobile Marketing...
Posted in Adverblog on September 12, 2005 11:44 AM
Olympic advertising: forget about de Coubertin
Advertisers targeting Chinese people at the next Olympic games in Beijing in 2008 will have to think different and forget about the traditional "soft and fuzzy". Quoted on The Guardian, Tom Doctoroff, the chief executive of advertising agency JWT greater...
Posted in Adverblog on September 12, 2005 10:26 AM
Bruster's ice-cream and charity
Bruster's ice-cream is online with an advertainment website targeting young surfers. The virtual visit allows users to interact with a series of cartoon characters and find out about the Bruster's promotions. Among the features offered, coupons to get discounts on...
Posted in Adverblog on September 12, 2005 07:17 AM
Fan Club Germany, an advertising challenge for Germans
Product: Germany. Target: Germans. Looking at the surveys, 89 percent of French and 79 percent of Russians have a favorable view of Germany. Unfortunately, the same surveys say only 64 percent of Germans perceive their own country in a positive...
Posted in Adverblog on September 11, 2005 09:20 PM
Chooseyoursauce, the KFC video adventure
Foote Cone & Belding is behind the $35 million campaign to revamp KFC appeal. It's the biggest campaign ever for KFC and even The New York Times has an article on it. A website, the chooseyoursauce.com features a video adventure...
Posted in Adverblog on September 10, 2005 06:39 PM
Online campaigns for Sony Playstation
Exposure Digital is behind two interactive pan-European campaigns now online for Sony Playstation. The first one is to support the release of 24 - The Game. The site currently online offers just a trailer of the new game, further content...
Posted in Adverblog on September 10, 2005 06:14 PM
A bloody viral...
From Belgium an online blood analyzer... If you want to see how it works, enter your name and email address after clicking on "pieger un ami" (yeah, it's complicated understand how the see the site's content, but this actually is...
Posted in Adverblog on September 9, 2005 12:25 PM
Quick links for September 8th
- Samsung aims to be elite brand name (via CNN) - Digital gamers reduce TV viewing further (via AdAge) - Carat International expands to Asia (via MediaBulletin) - Canadian Online Advertising Grows Dramatically in 2004, 2005 (press release)...
Posted in Adverblog on September 8, 2005 04:47 PM
Viral marketing for e-commerce
Onedegree points to a really smart (viral) idea to drive t-shirt sales. It's The Cyborg Name Generator, where you fill in your name, select an avatar and get a personalised t-shirt. If you like it, you buy it and probably...
Posted in Adverblog on September 8, 2005 04:37 PM
Harry Potter on your iPod
Harry Potter goes digital: J.K. Rowling has decided to make all six novels available for audio download. The files will be sold on iTunes for prices ranging from $32.95 for a single book to $249 for the whole series. Not...
Posted in Adverblog on September 8, 2005 10:34 AM
Lee Jeans, viral ideas for you career
If you're looking for tips to skyrocket your career, you should check out the new Buddy Lee Guidance Counselor website. You can watch funny videos, find out how much you will make if you start a new career as sheep...
Posted in Adverblog on September 8, 2005 09:41 AM
Find Ricola's mystery cougher and win
In the US cough drop maker Ricola is about to launch an integrated campaign and a competition to celebrate its 75th anniversary. Through radio spots and on-pack ads consumers will be invited to find Ricola's mystery cougher in their city,...
Posted in Adverblog on September 8, 2005 08:45 AM
New accounts for Crispin Porter & Bogusky
Crispin Porter & Bogusky Miami, one of the most talked about agencies of the year has won to big accounts: soft drink Sprite and automaker Volkswagen. Consequently to the Volkswagen account assignment, the agency announced it has resigned its account...
Posted in Adverblog on September 8, 2005 08:03 AM
Husbands for sale for Desperate Housewives
Desperate Housewives in debuting in France and Canal + is promoting it with a smart idea which will probably generate quite a lot of word of mouth among women: www.husbandsforsale.com. Buy and sell your husband online. You can select him...
Posted in Adverblog on September 7, 2005 02:48 PM
Feel the fear!
French agency Megalos is behind the new teaser website for the videogame Fear. Try moving around an office discovering corpses and watching a lot of strange things happening. The videogame will be launched in Europe in October, and the site...
Posted in Adverblog on September 7, 2005 01:59 PM
Digital advertising on London buses
Digital animated ads will soon appear on London red buses, MediaGuardian reports. Viacom Outdoor will install digital screens on the side of 25 buses. given Transport for London's safety fears that the ads could potentially cause traffic accidents, the screens...
Posted in Adverblog on September 7, 2005 01:45 PM
Scan the barcode and win with your camera phone
Camera phones are taking mobile marketing a step ahead. Text & win will soon become history now that competition can be run inviting people to scan a barcode with their camera phone and send it as MMS to a special...
Posted in Adverblog on September 7, 2005 01:23 PM
Enpocket and Tequila, partners in mobile marketing
Big advertising and direct marketing agencies are getting ready for the mobile challenge. Tequila, for example, has announced today it has joined forces with Enpocket to integrate mobile in its direct marketing activities. The alliance, which is thought to be...
Posted in Adverblog on September 6, 2005 12:47 PM
Looking for advertising talents in Ibero America
"El Ojo de Iberoamérica Award" aims at recognizing and awarding the best advertising works in Latin America. Submissions are now open for young talents, so if you feel you have created something really cool, you have time until September 30th...
Posted in Adverblog on September 6, 2005 07:59 AM
Blogging from Amsterdam
Hello readers, just a brief, personal message to let you know I'm now blogging from Amsterdam. I've recently joined the digital agency LaComunidad. I still haven't an Internet connection at home (apparently it takes weeks here in The Netherlands...) so...
Posted in Adverblog on September 5, 2005 04:33 PM
SMS and win Beckham
Italy, Gillette has started a mobile competition tergeting football fans. On the Gillette gels and razors packaging buyers find a code to be texted to a special number with the answer to a quiz question. Winners are notified immediately and...
Posted in Adverblog on September 5, 2005 04:06 PM
What's your travel personality?
Travelling company Thompson (in partnership with Tickle) has launched an online campaign in the UK to engage users and provide them with personalised travel destination suggestions. Until the end of Octorber surfers are invited to take a test to find...
Posted in Adverblog on September 2, 2005 01:08 PM
Taking a break
I'm currently relocating to Amsterdam with a limited access to the Internet. Adverblog's posts will be back in a few days. Martina...
Posted in Adverblog on August 29, 2005 11:38 PM
Advertisers and the Generation Y
The Sydney Morning Herald (free reg.) investigates the net generation which proves cynical towards advertising messages. Cashed-up and brand-conscious, teenagers and young adults born between 1979 and 1994 are heavily involved in family purchases, and the spend money on DVDs,...
Posted in Adverblog on August 26, 2005 09:30 AM
Cry Wolf, a movie and an online challenge
Random Culture reports about an interesting online game created to support the launch of an upcoming horror movie "Cry Wolf". In order to play the Cry Wolf Game you need an AOL Instant Messenger account, because you will have to...
Posted in Adverblog on August 26, 2005 09:08 AM
Nike, fresh Air Max viral videos
In France Nike is online with a micro-site to promote its Air Max shoes. It is features four excellent (viral?) videos created by Olivier Megaton (a friend of Luc Besson) and an online competition which allows people to win the...
Posted in Adverblog on August 26, 2005 07:49 AM
Ben Affleck the new face for Lynx
Sometimes strange things happen. Today, for example, Brand Republic reports that Bartle Bogle Hegarty signed up Ben Affleck as face for Lynx. The handsome but not so good actor will star in a commercial shot in Los Angeles....
Posted in Adverblog on August 25, 2005 09:47 PM
Is link selling legitimate?
On his Searchblog John Battelle writes about link selling. Quoting a post on O'Reilly Radar John questions whether it's appropriate to sell text links on a popular website just to help the advertiser taking advantage of the site Page Rank...
Posted in Adverblog on August 25, 2005 05:53 PM
Text your worst ever fashion mistake and win with Nivea
With the support of MindMatics and Cognito, Nivea has launched a mobile marketing campaign offering customers the chance to win £1,000 cash to spend on a spree with celebrity stylist Hannah Sandling. Entrants are asked to text in their worst...
Posted in Adverblog on August 25, 2005 03:02 PM
Nokia 20Lives, surround sound advergame
Following the success of Nokia Game, on September 19th Nokia will introduce a new interactive adventure, Nokia 20Lives (the site doesn't work yet), combining the online and mobile experience in a unique challenge. Nokia 20Lives uses video and animated images...
Posted in Adverblog on August 25, 2005 02:47 PM
Germany 2006: a mobile marketing opportunity
In less than one year football fans from around the world will have only one thing in mind: the FIFA World Cup. As Ahmed Siddiqui writes on New Media Age the event offers tremendous opportunities to mobile marketers. Germany 2006...
Posted in Adverblog on August 25, 2005 09:24 AM
Levi's and Warhol, marketing american icons
Apparel maker Levi's is about to launch the Andy Warhol Factory X line hoping to attract young (and wealthy) customers. The new collection will be presented next week in Las Vegas, and will include $250 jeans and $300 jackets. The...
Posted in Adverblog on August 25, 2005 08:53 AM
Five tips for email marketers
On ClickZ an article provides five tips to improve the performance of email marketing campaign. Basically it says: be nice and be clear (about privacy, unsubscribing procedures, personalization options) and people will read your messages....
Posted in Adverblog on August 25, 2005 07:15 AM
The golden age of British creativity is over
On The Independent Peter York writes an article entitled "How the weight of the world killed British creativity". British agencies still win prizes, but they no longer dominate the scene as it used to be in the past. Globalization is...
Posted in Adverblog on August 24, 2005 10:06 PM
Renault Scenic, where is the interactivity?
In The Netherlands Renault is online with a campaign and a micro-site to promote its Scenic model, featuring the message "Live it with Scenic". The site looks very nice at first sight, but when you explore it, it disappoints you....
Posted in Adverblog on August 24, 2005 10:01 PM
Overexposure kills TV ads
Tv advertising is dying or even worse, is already dead. Everybody talks about this tragic event, complaining and looking for alternative solutions but, most of the times, avoiding to investigate the causes of this mortal disease. Today, thanks to an...
Posted in Adverblog on August 24, 2005 07:18 PM
JWT and The Future of Men
Remove from your mind the stereotypes connected to advertising targeting men. The time for sexy ads is over: the new masculinity requires a different approach. In an upcoming book, JWT Worldwide unveils the "M-ness" a new form of masculinity that...
Posted in Adverblog on August 24, 2005 10:28 AM
The Irish Job viral
Viral marketing agency Asa Bailey is behind "The Irish Job" a video created to generate buzz around Lucky Charms, a General Mills brand. The video has been initially seeded to a sample of 250,000 student and 20 something in the...
Posted in Adverblog on August 24, 2005 09:33 AM
Online campaign for Revolver movie
Revolver, the new movie directed by Guy Ritchie (Madonna's husband) is ready to debut on the UK market. Its launch will be supported by an online campaign created by Greenroom Digital, featuring a micro-site, interactive ads and a viral video....
Posted in Adverblog on August 23, 2005 09:32 PM
Mobile marketing response rates up to 49%
According to a new study by Spanish mobile marketing company i-Touch Movilisto, mobile marketing campaigns receive an average direct response rate between 5 and 20 percent. When we talk about direct response, we refer to an active behavior where the...
Posted in Adverblog on August 23, 2005 06:27 PM
The unperfect: advertising gets real
Even fat women and ugly men can be the models in advertising. After years of sexy bodies and beautiful faces, eventually "normal" people starts starring in ads, ending the age of perfection in advertising. Business Week points out that just...
Posted in Adverblog on August 19, 2005 04:42 PM
MTV: join the Kabuki Battle!
My friends at LaComunidad are behind the MTV's Kabuki Battle, an advertainment website (in english) recently launched by the music network in the Netherlands and Belgium. On the website you can meet Foolio (?) and a series of curious characters...
Posted in Adverblog on August 19, 2005 01:55 PM
Virgin Mobile: are you normal?
In the US Virgin Mobile is running an advertising campaign (tv, radio and Internet) targeting the Hispanic market. The campaign's theme is "No Soy Normal" ("I'm Not Normal") and it encourages people not to suffer the consequences of the typical...
Posted in Adverblog on August 19, 2005 09:12 AM
Tv ads no longer work to promote movies
The Wall Street Journal writes about the disappointing summer movie season and its tight relationship with network-television advertising which appears to be no longer able to deliver results in promoting new films. It would be too simplistic to blame TV...
Posted in Adverblog on August 19, 2005 08:10 AM
Quick links for August 17
- Will spray-on salad dressing stick with consumers? - On Advertising: Hey, that was my idea! (The International Herald Tribune) - To Market a Magazine, Fill It With Celebrity Gossip (New York Times) - iVillage to Launch Web Search and...
Posted in Adverblog on August 17, 2005 04:57 PM
Quick links for August 16
- Emotional, not factual, ads win skeptical consumers, study shows (Medical News Today) - Do you know what women want? Urban South African women believe that advertisers don't understand them as women (MarketingWeb South Africa) - Sears shifts advertising to...
Posted in Adverblog on August 16, 2005 03:25 PM
Quick links for August 15
- Charities begin at home - then they develop a brand name that corporates can only dream of (The Independent) - Big Brands Still Won't Use Mobile (160 Characters) - Opt-In Emails Often Spam-Blocked (iMediaconnection) - WPP in front for...
Posted in Adverblog on August 15, 2005 04:58 PM
The new customer demands control in advertising
Podcasts, blogs and online social networks have created a new kind of consumer, the one who wants to control the medium and the message, to create its own ads and engage with a brand when and how he prefers. On...
Posted in Adverblog on August 15, 2005 03:22 PM
8th AFA Effectiveness Award Winners
Last week the AFA (Australia) announced the winners of the 8th AFA Advertising Effectiveness Awards. The Virgin Mobile campaign by HOST and The Glue Society won the ‘best of show’ award from a total of 72 entries. The campaign delivered...
Posted in Adverblog on August 15, 2005 11:34 AM
"Dark Water" street campaign
Giovanni FCB to promote Disney/Buenavista movie "Dark Water" (Agua Negra in Brazil)....
Posted in Adverblog on August 15, 2005 08:01 AM
Table top cricket advergame
Online betting service Cantor Spreadfair has launched a table top cricket game. The idea, of course, is to attract cricket fans and convert them to clients: anyone who opens a Cantor Spreadfair account through the game gets a £50 first...
Posted in Adverblog on August 15, 2005 07:30 AM
Quick links for August 14
- Adidas-Reebok merger provokes branding debate (PR Week) - Dunkin' Donuts, Budget in Cross-Promotion Giveaway (Brand Week) - The Serious Cachet of "Secret Brands" (Business Week) - Television characters blamed for children's unhealthy diets (Market Research Bulletin)...
Posted in Adverblog on August 14, 2005 06:48 PM
Sony Ericsson "Soundtrack to your life" campaign
Sony Ericsson has launched an online global campaign to promote its its first Walkman-branded mobile phone/music player, the W800. New Media Age reports the ads, created by Bartle Bogle Hegarty in partnership with Dare, will premiere online, and then debut...
Posted in Adverblog on August 14, 2005 03:29 PM
Quick links for August 12
- Digital agencies hunt for video talent (ClickZ) - Aegis buys Glue London for £14m (Media Guardian) - Marketers wrestle with hard-to-control web content (AdAge) - Leo Burnett ad agency quits Morgan Stanley account (Reuters) - Calls for legislation to...
Posted in Adverblog on August 12, 2005 08:04 PM
"Memorable movie moments" mobile competition
Moblog.co.uk and Sony Ericsson are launching a mobile camera phone competition. It's called Memorable movie moments and it has already received a lot of funny submissions. To enter re-enact your favourite moment, snap with your cameraphone and send your images...
Posted in Adverblog on August 12, 2005 09:38 AM
Quick links for August 11
- Smirnoff Ice starts 'cool' radio push (MediaWeek) - Coke's latest marketing experiment: art (AdAge) - Pfizer Sets Guidelines on Its Advertising (Forbes) - The Blogosphere Offers More Advertising Reach (Destination CRM) - Quarter of Americans Have Downloaded a Ringtone...
Posted in Adverblog on August 11, 2005 09:35 PM
2 Kilo of Kessels Kramer
This is the book everybody with a "passion for advertising" should have. 2 Kilo of Kessels Kramer is a 880 pages book with 9 years of Kessel Kramer work. To get an idea of how genial Kessel Kramer is, just...
Posted in Adverblog on August 11, 2005 04:38 PM
Viral game to promote music single
Digital agency Holler has created a viral advergame to promote The Mitchell Brothers' new single "Excuse my brother". In the game you are a drunk brother trying to walk as far as you can, avoiding bins and collecting more pints....
Posted in Adverblog on August 11, 2005 12:32 PM
CheapSmells.com and a stinky advergame
Fuel Games Blog points to Sammy the Salmon, the advergame GCcubed created for Cheapsmells.com. Well, CheapSmells (what a name!) sells perfumes so I'm sorry, but I don't see how a swimming fish advergame could help their business. They also give...
Posted in Adverblog on August 11, 2005 09:14 AM
HarperCollins promotes novel via SMS
The publisher HarperCollins will promote Meg Cabot new children's novel with mobile marketing. ClickZ reports the promotional messages will be delivered to the fans who subscribe online to the Meg Cabot Mobile Club. Online advertising will be used to drive...
Posted in Adverblog on August 10, 2005 10:14 PM
The Virgin Atlantic phobias
If when you fly you suffer of "Sansbarophobia", "Rigamortaphobia" or "Inclinaphobia", Virgin Atlantic has the cure for you. Adrants points to an advertainment (or edutainment?) microsite created by Australian agency NetX to promote Virgin's business class benefits. The site humorously...
Posted in Adverblog on August 10, 2005 06:17 AM
The Guardian targets US users with satyric ads
Tribal DDB London has created an online campaign for The Guardian Weekly publication, geo-targeting US users with the objective of raise subscriptions from overseas. Using animated banners and skyscrapers Tribal DDB satirises the egocentric agenda of America's largest television broadcasters....
Posted in Adverblog on August 9, 2005 08:57 PM
The MSN Creative Awards 2005
MSN has assigned its third annual MSN Creative Awards. Eight agencies received a total of $50,000 to honor their groundbreaking work in four categories of online advertising for campaigns that appeared on MSN sites over the past year. The winners...
Posted in Adverblog on August 9, 2005 07:54 PM
The Mercedes-AMG online experience
Avenue A / Razorfish has created a new website for Mercedes-Benz AMG. Mercedes-AMG's website takes users on an interactive drive of the AMG brand, automobiles and its unique headquarters in Affalterbach. The site's design and handling mirrors the AMG racing...
Posted in Adverblog on August 9, 2005 04:02 PM
Advertiser, don't be late
In the UK, the Association of Online Publishers is considering to start charging penalties to advertisers who deliver late copy. The association will meet next month to work on a series of guidelines for advertisers. It complains that in many...
Posted in Adverblog on August 9, 2005 10:51 AM
Von Matt jury president at Eurobest 2005
Jean-Remy von Matt founder and chairman of the independent Germany agency Jung von Matt has been named jury president for the Eurobest Awards 2005 competition. This year, for the first time the category "interactive" has been added to the competition....
Posted in Adverblog on August 9, 2005 09:21 AM
IAB: four companies comply with the global guidelines
CNET Networks, Univision, Weather.com and Yahoo! have announced yesterday they have started implementing the Global Ad Campaign Measurement and Audit Guidelines issued by the IAB last November. The guidelines offer a detailed definition for counting an online ad impression and...
Posted in Adverblog on August 9, 2005 08:32 AM
RSS and publishers' confusion
On the Blogspotting blog, Heather Green questions the potentials of RSS advertising, moving from an article Bill Flitter, co-founder of Pheedo, wrote on CNET. Flitter pointed out most media companies haven't yet understood the impact of RSS on web site...
Posted in Adverblog on August 8, 2005 09:23 PM
Search engine advertising drives the growth
Jupiter Research forecasts that online advertising will continue to growth in the next five years, reaching $18.9 billion in 2010, compared to $9.3 billion at the end of 2004. Search engine advertising will generate more revenue than standard display advertising...
Posted in Adverblog on August 8, 2005 09:12 PM
Advertising in the age of terrorism
On The Guardian, Tess Alps writes an excellent article on advertising in the age of terrorism. Commercial sense and sensibility investigates the relationship among advertising and tragic news, looking at the reaction in the UK media industry following the July...
Posted in Adverblog on August 8, 2005 05:08 PM
BT Broadband bets on iTunes
In the UK BT Broadband will invest £6m pounds to promote its agreement with Apple iTunes music store. Agency.com will create an online campaign, while Ogilvy will work on direct marketing and Abbot Mead Vickers will take care of the...
Posted in Adverblog on August 8, 2005 04:51 PM
Advertising campaign for Bausch & Lomb
Bausch & Lomb starts today in the US a multi-channel advertising campaign to promote its soft contact lenses Pure Vision. A TV spot will run on US network and cable stations and will also be available online. Along with the...
Posted in Adverblog on August 8, 2005 04:07 PM
Snickers satisfies you with irreverent advergames
If you're looking for "real" satisfaction, and the farting pig is not enough, then check www.snickerssatisfies.com. Every day an irreverent game created by Atmosphere BBDO and sponsored by Snickers will provide you with an unforgettable experience. The game changes every...
Posted in Adverblog on August 8, 2005 01:22 PM
Lack of technology knowledge impacts online marketing
We know why you fail... Netimperative reports the results of the Internet Campaign Effectiveness Study from Web testing firm SciVisum which found out a lack of technology knowledge is the key factor impacting successful Internet campaign planning. According to the...
Posted in Adverblog on August 8, 2005 08:13 AM
Kellogg's spot in Almodovar style
Lapiz Advertising for Kellogg's Frosted Flakes, looks like an Addam's family video filmed with a touch of Almodovar style. This TV ad won the silver ad at the Effie Awards 2005 in the category "hispanic"....
Posted in Adverblog on August 8, 2005 06:57 AM
LG revamps its outdoor ads
The Korea Herald reports LG Electronics has started renovating its 5,000 outdoor ads around the world. To emphasize high-end, cutting-edge images as an information technology company, LG Electronics will focus its ads on two groups of products: plasma display panels...
Posted in Adverblog on August 5, 2005 04:57 PM
The (fart) flying pig advergame
Mobile content provider Zed has asked interactive agency Panlogic to create an advergame to connect with its young audience. Panlogic, whose tagline is "Intelligent Digital Marketing" come up the "brilliant" idea of Pig Blast, a fart flying pig... If you...
Posted in Adverblog on August 5, 2005 03:53 PM
A mobile advergame for Range Rover
In the UK, Land Rover is promoting its new Range Rover Sport Tourer with a mobile game created by Blue Sphere Games. The game takes drivers to some of the world's most famous landmarks such as Mount Rushmore, the Pyramids...
Posted in Adverblog on August 5, 2005 03:31 PM
Batman Begins on WAP site
On New Media Age (reg. req.) Hugh Burrows, commercial director at Que Pasa, reviews the WAP portal Warner Bros has created to support its movie Batman Begins. The m-site, created by Minick, offers few free and a lot of paid...
Posted in Adverblog on August 5, 2005 01:03 PM
Ethnic mix to boost agencies' performance
As an Italian soon relocating abroad to start a new job, I certainly enjoyed this article published on Mediaweek, presenting the the Ethnic Representation in Agencies report authored by COI senior campaign manager Mehboob Umarji. According to the study published...
Posted in Adverblog on August 5, 2005 11:03 AM
Vauxhall Tribes promoted online
Manchester-based agency magneticNorth is behind the online push for Vauxhall Tribes, a series of three London urban events featuring music, games and other funny stuffs....
Posted in Adverblog on August 5, 2005 10:46 AM
Coldplay's mobile promotion proves successful
Revolution Magazine reports the results of the Bluetooth marketing campaign carried out last June by Parlophone to promote Coldplay's new album. The promotion allowed music fans in London to get free mobile content such as song excerpts, video clips and...
Posted in Adverblog on August 5, 2005 08:07 AM
Advertising agencies blogging
The list of marketing and advertising blogs has been updated. Now I've started collecting links to advertising agencies blogging. If you have a suggestion, just drop me a line. Hi-Res! London has Hi-Res! Feed. Mediacatalyst blogs The irresistible force. TBWA\Lisboa...
Posted in Adverblog on August 4, 2005 03:18 PM
MSN's Creative Showcase: June winners
The IAB and MSN have awarded UK agency Wheel with the Creative Showcase for the US launch of Brahma beer. The campaign "You add - we multiplay" created by Poke London for the Christian Aid Week received an honorable mention...
Posted in Adverblog on August 4, 2005 02:51 PM
The mobile marketing revolution is about to begin but...
Brand Republic writes about the future of mobile marketing now that smartphones are becoming more and more popular. Pasi Leino, managing director at BrandHand, for example, declares: "The sector is ready to take off. The smartphone handset market has previously...
Posted in Adverblog on August 4, 2005 02:30 PM
3G, music and money
Another article on the "lovely" relationship among the music and the mobile industry: Cingular ads ring with sounds of music on Usatoday. Ringtones, music videos and music downloads are generating a huge business. According to the International Federation of the...
Posted in Adverblog on August 4, 2005 11:35 AM
Yahoo kicks off the battle for bloggers
The alternative to Google AdSense, the advertising program for (big) and small publishers is just around the corner: Yahoo! has started testing its own solution inviting 2,000 bloggers to join the program. The New York Times reports Yahoo says its...
Posted in Adverblog on August 4, 2005 07:56 AM
007 will drive a Fiat Panda
The International Herald Tribune reports Italian automaker is investing in product placement. The new Grande Punto will be featured in a new video game and another Fiat car, the Panda, will make an appearance in the next James Bond movie....
Posted in Adverblog on August 4, 2005 07:49 AM
Family photo
Forte for Priorbank (Belarus) to promote real estate credit services. Copy: Even very friendly family sometimes feels lack of space....
Posted in Adverblog on August 3, 2005 04:28 PM
Sony Ericsson studying the chameleon-phone
New Scientist reports Sony Ericsson has filed a patent application to sell phones which automatically change the way they behave, depending on the time, date and place. Barry Fox explains the technology will allow, for example, to display a Christmas...
Posted in Adverblog on August 3, 2005 12:49 PM
A new era for IAB Europe
IAB Europe is preparing for an evolution in its role, acting as a pan-European reference point for agencies, media owners and advertisers. The idea is to work on new international standards as well as on research projects to help the...
Posted in Adverblog on August 3, 2005 10:22 AM
"Hot" online marketing
Warning: before clicking on the links in the post, make sure your volume is low. Lynx Lips, discover the Lynx effect and a series of sexy moans... When she's hot, it's sexy. When you're hot, you stink... Another viral idea...
Posted in Adverblog on August 3, 2005 09:15 AM
Advertising and music: love is in the air
Advertising and music: love is in the air iPods have changed the way we enjoy music and advertisers are adapting to our new habits. But will we like commercials in our playlists? Reuters has a good article on advertising meeting...
Posted in Adverblog on August 3, 2005 07:51 AM
Make sure it's a Mini
Can you spot a fake Mini? This is the challenge launched in the "Make sure it's a Mini adventure" advertising campaign. As reported on New Media Age, MINI is running an integrated push in the UK to target 24 to...
Posted in Adverblog on August 2, 2005 04:50 PM
Accounts of the week
BBC World has decided to review its advertising accounts in India. Currently Euro RSCG (for creative) and The Media Edge (for media buying) are in charge. Sony is looking for a digital agency to take care of the launch of...
Posted in Adverblog on August 2, 2005 03:31 PM
Ask Jeeves starts advertising network
Competition is getting fiercer among in the paid search market. After Google, Yahoo! and Microsoft, now also Ask Jeeves has launched its own advertising network. As Usatoday points out, the problem is Ask Jeeves is currently a partner of Google....
Posted in Adverblog on August 2, 2005 02:54 PM
Garage goals for Adidas
Adidas Football is online with a new advergame created by Preloaded. It's called "Garage Goals" but don't ask me how it is, it takes too many clicks and a registration to play it. Why does Adidas make things so difficult?...
Posted in Adverblog on August 2, 2005 10:11 AM
TV advertising still has a future
The Guardian (free reg.) quotes a report by media-buying agency Starcom which claims Tv advertising still drives advertising awareness among viewers. Apparently, the main problem with TV spot is that often non relevant ads are shown. So the discussion is...
Posted in Adverblog on August 2, 2005 08:09 AM
Zippo Love Tour
"Come on baby light my fire" says Zippo launching in France its "Love Tour". With a mix of dating and club music Zippo celebrates online its 73rd anniversary, inviting single consumers to find their soul mate at the its parties....
Posted in Adverblog on July 31, 2005 08:53 AM
Top advertising agencies in the UK
A survey carried out by the Institute of Practitioners in Advertising's 44 Club questioned 276 people (with less than six years in the advertising business) to find out the best UK agencies. artle Bogle Hegarty and Wieden & Kennedy where...
Posted in Adverblog on July 29, 2005 03:55 PM
Saddam: the wrong face on a calling card
Phone carrier Telefónica has been obliged to withdraw from the Brazilian market 200.000 pre-paid calling cards showing the image of Saddam Hussein with US soldiers running after him. The card belongs to the series "History of the World" and has...
Posted in Adverblog on July 29, 2005 08:51 AM
MMS, eventually the deal
Good news for US mobile users and mobile marketers: MMS interoperability is now possible among most of the carriers. Bad news for US mobile marketers: here in Europe we're still trying to make sense of MMS (and to make money...
Posted in Adverblog on July 28, 2005 09:15 PM
The Chemical Brothers promogame
Matt passed me the link to the Chemical Brothers advergame. Created by Starvingeyes the game has a simple but unusual gaming mechanism which together with the soundtrack (CB music of course!) delivers well the Chemical Brothers' promotional message and brand....
Posted in Adverblog on July 28, 2005 07:10 PM
Brick wall: campaign for road safety
Lowe Paris for DSCR French Road Safety (France) winner of the bronze lion at the Cannes Advertising Festival....
Posted in Adverblog on July 28, 2005 03:34 PM
The Jaguar advergame
Shall we call it a luxury advergame? In the UK, Jaguar has launched an online Urban Golf challenge, an advergame created by Skive Creative and seeded by Cake New Media at Eatmail. Jaguar's idea is to promote it's S-Type R...
Posted in Adverblog on July 28, 2005 02:56 PM
Brands and testimonials news
T-Mobile has signed a partnership with Robbie Wiliams for an advertising campaign promoting mobile music downloads. Electronic Arts has chosen football player Wayne Rooney (Manchester United) as global brand ambassador. Vodafone has decided to stop "using" David Beckham's image in...
Posted in Adverblog on July 28, 2005 01:45 PM
Advergame proves successful for Lastminute.es
MarketingDirecto reports about a successful advergame campaign run in June by Lastminute Spain. The game, created by eMascaró Consulting was associated to an online competition giving away free travels to London, New York and Maldives. It reported 39,000 registered players...
Posted in Adverblog on July 28, 2005 09:25 AM
Young users are the future of US mobile marketing
MarketResearch.com has release a new report "The U.S. Youth Market: How 15- to 24-Year-Old Consumers Are Transforming the Marketplace" in which it investigates the role of young users in shaping the future of mobile marketing. Teenagers and young adults are...
Posted in Adverblog on July 27, 2005 02:42 PM
L'Oréal launches an advergame party on MSN
In Italy, L'Orèal Paris is promoting its new Party Proof gel with an advergame on MSN.it. In order to play, users need to register, and automatically access a draw which will give away 1000 music credits on MSN. The game...
Posted in Adverblog on July 27, 2005 10:54 AM
The soft drinks battle is online
Le Journal du Net (in French) investigates the importance of the Web for soft drinks brands. In France, but not only there, Coca-Cola, PepsiCo, Orangina-Schweppes and Unilever are fighting to get people's attention online.
Posted in Adverblog on July 27, 2005 10:12 AM
A message for my Dutch readers
Dear Dutch friends, from Sep 1st I'll be relocating to A'dam. As you know, housing over there is a little bit problematic, so if you know of an apartment available for (at least) six months, please drop me a line....
Posted in Adverblog on July 27, 2005 09:25 AM
Space Boy, a mobile tamagotchi for your brand
If you're considering to extend your brand on mobile phones, and teenagers are your target, think about "Space Boy". "Space Boy" is an interactive mobile mate, introduced by Vodafone and Player X, that responds to practically everything a user does...
Posted in Adverblog on July 27, 2005 08:25 AM
Coca-Cola, a World of refreshment
Coca-Cola, despite the fact it has been named once again brand of the year by BusinessWeek/Interbrand, feels it is loosing touch with the UK market. This assumption derives from an article published today on Bran Republic announcing the "World of...
Posted in Adverblog on July 26, 2005 01:59 PM
Peroni, beer and football
Italian beer Peroni has launched a competition to engage football fans and make them win tickets for the National team matches. "Peroni Stadium" is promoted with print ads and a website which unfortunately just provides the information on how to...
Posted in Adverblog on July 26, 2005 10:06 AM
Peugeot: Life shouldn't be this easy
Life is not as easy as stated by Peugeot 1007. The new UK online campaign moves from the tagline concept "Life shouldn't be this easy" but, in my opinion does not fully deliver what promised. First of all, the automaker...
Posted in Adverblog on July 26, 2005 08:28 AM
Sony: take your best shot
To support the launch of its new K750 camera phone Sony Ericsson has launched an online photo competition. An international microsite, localised in several languages gives users the opportunity to learn tips and tricks to take an excellent picture. Magnum...
Posted in Adverblog on July 26, 2005 07:30 AM
Hello Moto, Hello Mtv
New Media Age reports MTV and Motorola have signed a deal to offer free mobile content to its viewers. In Europe, people with a Motorola phone will be able to access a WAP portal and download videos, ringtones and wallpapers....
Posted in Adverblog on July 25, 2005 10:21 PM
BMX: ride everywhere
Saatchi & Saatchi London for BMX Rider Magazine. I think this is a print ad, but it would have been cool also if adapted to outdoor. [ad via Advertising/Design Goodness]...
Posted in Adverblog on July 25, 2005 09:40 PM
Ferrero and the kids' online paradise
In Italy, Kinder and Ferrero have launched an advertainment website to target 4 to 12 years old kids.
Posted in Adverblog on July 25, 2005 02:27 PM
Vodafone targets cynical mobile users
In Australia, mobile carrier Vodafone has launched an integrated advertising campaign to target consumers who show cynicism and distrust towards the "mobile deals" offered on the market. Rosie Gray-Spencer, General Manager, Brand and Communications at Vodafone, explains the concept: "People...
Posted in Adverblog on July 25, 2005 10:20 AM
Viral and advergame for Sunsilk Styling
OgilvyInteractive has created a viral video and a pan-European website to promote Sunsilk Styling (hair) products. The viral video featuring a "man behaving badly" has been distributed to 55,000 women via email. Digital Bulletin reports the campaign has launched in...
Posted in Adverblog on July 25, 2005 07:16 AM
Get ready for Mercedes Benz World
Mercedes Benz has recently launched two campaigns to target the British market. The first effort is dedicated to the new B-Class model which will arrive on the market at the beginning of September. Tv and print ads aim at building...
Posted in Adverblog on July 22, 2005 03:07 PM
Bluetooth marketing and privacy concerns
Bluetooth marketing is a risky business, with the spam menace just around the corner. New Media Age has a good article on the privacy issues connected to the use of Bluetooth technology to deliver promotional messages. Big brands like Nokia...
Posted in Adverblog on July 22, 2005 08:08 AM
Talk it easy: put the jargon away
RSS, blog, podcasting and other Internet terms we might consider popular and widely accepted, actually sound weird to a lot of Internet users. A study by the Pew Internet and American Life Project found out 87 percent of US Internet...
Posted in Adverblog on July 22, 2005 08:05 AM
RSS advertising: will it deliver?
My point is, the shorter text in the feed the less effective (and the more annoying) the ad will be. It's a question of relevance, because with a short text it's more difficult to deliver a relevant contextual ad.
Posted in Adverblog on July 21, 2005 09:57 PM
Manchester United to launch mobile campaign
Another football team is using mobile phones to connect with its supporters: Netimperative reports Manchester United has launched a mobile campaign to sell its mobile content on the Internet or through their WAP portal (wap.mumobile.co.uk). Manchester United is very strong...
Posted in Adverblog on July 21, 2005 08:56 PM
Smartphones and mobile advertising
According to the numbers recently released by Gartner, smartphones will represent one fifth of all mobile handset sales by 2008. 3G eventually appears to be around the corner, and we need to start thinking about the real opportunities on a...
Posted in Adverblog on July 21, 2005 08:54 PM
Blogs and copyrighted content
MarketingSherpa's publisher, Anne Holland, wrote an article on bloggers cutting and pasting the entire text of her publication's content in their blogs. Apparently it's an emerging trend and I'm experiencing it too (even if fortunately on smaller scale)....
Posted in Adverblog on July 21, 2005 05:07 PM
The angels of toilet paper
Adverblog's reader Ashley Gillam points us to the new Angel Soft advertainment website. I find somehow weird just the idea of a toilet paper doing online marketing, but I also think taking an advertainment approach is the best way do...
Posted in Adverblog on July 20, 2005 09:27 AM
How well do you know Marilyn Monroe?
Dutch beer Grolsch, which declares to be the "Blonde Legend" is running an online test taking advantage of Marilyn Monroe's image. The game asks you to compare Marilyn's pictures and find the differences. The prize for the "MarilynQuiz" is a...
Posted in Adverblog on July 20, 2005 09:05 AM
Do-it-yourself online marketing
It is getting more and more common to engage prospects with "do-it-yourself" online marketing ideas. Here you have two good examples of what I mean where, as you will see, it's the end user who adapts and creates a marketing...
Posted in Adverblog on July 20, 2005 08:34 AM
Beers and advergames for men (and curious women ;-)
I usually don't like the use of stereotypes in advertising but this time I make an exception pointing you to the Milwaukee's Best Light beer micro-site. Mother/N.Y. and The Boston's Barbarian Group created a site full of stuffs which will...
Posted in Adverblog on July 19, 2005 10:16 PM
Dangerous (but sexy) holidays...
A cool tv ad for Kuoni Switzerland.
Posted in Adverblog on July 19, 2005 09:42 PM
Raid Kills Bugs Dead
This ad is two years old now, but it's still a good example of outdoor advertising. Giovanni FCB for Raid Aerosol (Brazil, 2003). I guess you already now the tagline... Raid Kills Bugs Dead....
Posted in Adverblog on July 19, 2005 09:26 PM
Stylish website for the new Nokia 9300
Nokia is getting ready to launch on the US market its new 9300 phone with a stylish dedicated micro-site.
Posted in Adverblog on July 19, 2005 08:30 PM
Sony EU summer promotion not so pan-European
Sony is running a pan-European online summer campaign to promote its My Sony membership program. Visual communication agency Tonic created a series of online ads, an email marketing campaign and a micro-site available in 17 EU countries. I am astonished...
Posted in Adverblog on July 19, 2005 10:13 AM
Pepsi online strategies in France
Le Journal du Net explores (in French) PepsiCo online strategies in France, talking with Martine Pelier, a marketing executive at the soft drinks giant. Pepsi is investing more and more money in online advertising, reducing at the same time its...
Posted in Adverblog on July 19, 2005 09:28 AM
Save the account!
I know it might sound weird, but what I'm gonna talk about now is apparently the first example of viral marketing in Italy. Save the account is a provocative idea by ebolaindustries to promote the advertising agency Enfants Terribles. Enfant...
Posted in Adverblog on July 19, 2005 08:40 AM
Dead man walking (in the ad)
In this post I point you to "In search of the right dead celebrity", an article where Anna Heinemann investigates the use deceased entertainers as stars in TV spots. Marketing Evaluation even compiled a chart of "dead celebrity likeability", with...
Posted in Adverblog on July 18, 2005 11:00 PM
An MMS soap opera for a football team
The St. Pauli football team has launched an MMS based soap opera, starring his midfielder Benjamin Adrion.
Posted in Adverblog on July 18, 2005 09:43 PM
Logitech launches it's "bLogitech"
Logitech probably has the best brand name to launch an online business blog... and it didn't miss the occasion launching the bLogitech blog in Germany. The corporate blog is accessible through the Logitech Cordless Club portal and gets entries from...
Posted in Adverblog on July 18, 2005 09:27 PM
Ryanair partners with Lastminute.com to sell ads
Ryanair, probably Europe's most popular low cost airline, which states having Europe's no.1 travel site, has decided to take advantage of the huge amount of traffic it gets to start selling advertising spaces. Ryanair.com generates 20 million unique visitors per...
Posted in Adverblog on July 18, 2005 08:37 PM
A mobile trivia for Cry Wolf
Cry Wolf is not only a song by A-Ha, but it's also an upcoming movie which will be promoted through a mobile initiative called "IM in the Hunt". AOL, Chrysler Corporation and Rogue Pictures have joined forces to create a...
Posted in Adverblog on July 18, 2005 03:24 PM
BBC ready to start selling online advertising spaces
The BBC is about to start selling advertising spaces on its website, but only to overseas visitors.
Posted in Adverblog on July 18, 2005 02:46 PM
Win with American Airlines
In the UK American Airlines is running an online competition to give away a series of prizes. Visitors are invited to match pictures with US destinations, upon completion of the (silly) game, anyone automatically enters a draw to win flight...
Posted in Adverblog on July 17, 2005 09:13 PM
The Kangaroos have arrived
Del Campo Nazca Saatchi & Saatchi for the Buenos Aires Zoo (Argentina), winner of the Bronze at the Clio Awards 2005 for Entertainment Promotion. The Kangaroos have arrived....
Posted in Adverblog on July 17, 2005 02:14 PM
The value of search engine marketing in Europe
According to Forrester Research, in Europe the search engine market will generate 1.4 billion Euros of spending in 2005. While search marketing’s share in online advertising will increase for another two years, Forrester believes it will start decreasing in 2007.
Posted in Adverblog on July 16, 2005 06:38 PM
Mobile marketing for the Herbie Parade
On July 30th Berlin will host the probably longest "Herbie Parade" in the world. On the occasion of this very special event, MindMatics has created an SMS campaign with a prize draw for Volkswagen, which invites Beetle and New Beetle...
Posted in Adverblog on July 15, 2005 03:10 PM
An advergame as preview of a videogame
If you enjoy shooting videogames (I loved playing Call of Duty and Medal of Honor with my colleagues), you will surely enjoy the "mini" version of Bet On Soldier created by Inbox Digital. The graphics is excellent and the online...
Posted in Adverblog on July 15, 2005 02:53 PM
Advertising spaces in mobile games become available
Mobile content provider Infospace will start selling advertising space during its "For Prizes" multiplayer game tournaments. Since consumers are increasingly relying on mobile phones for entertainment, this looks like an attractive opportunity to advertisers who want to reach not only...
Posted in Adverblog on July 12, 2005 05:46 PM
Online advertisers running more global campaigns
If the Internet is everywhere and allows you to reach customers and prospects from Alaska to Andorra (guess where this country is ;-), why should a brand limit its marketing efforts to the US? The globalization of digital marketing isn't...
Posted in Adverblog on July 12, 2005 05:33 PM
Marketers discovering the "third screen"
Big brands are launching this summer mobile marketing campaigns in the US. Bringing with them the experience of similar initiatives run in Europe in the last few years, companies like Coca-Cola, McDonald's and Heineken have started using mobile elements to...
Posted in Adverblog on July 12, 2005 05:10 PM
Lacoste promotes online its fragrances
Lacoste has decided to use online marketing to make people discover its new fragrances. Clark McKay & Walpole North developed a campaign which takes advantage of a micro-site where visitor can request to receive perfume samples. Of course anyone who...
Posted in Adverblog on July 12, 2005 04:04 PM
Save Gerard!
This campaign has been online for a few weeks now, but it's worth posting anyway. Save Gerard (Sauvez Gerard) is an advertainment site launched by Discovery Channel in France. The idea is to save Gerard and his bunny who still...
Posted in Adverblog on July 12, 2005 07:34 AM
Find it on the Yellow Pages
BBDO Guatemala for the Paginas Amarillas de Publicar (Yellow pages in Guatemala)....
Posted in Adverblog on July 11, 2005 08:42 PM
Crazy Frog leads the "Ads That Make News" chart
BrandRepublic has an article on the most talked ads on the UK scene, the ads which get the most editorial exposure on national newspapers. The Crazy Frog created by Jamster continues to obsess everybody, but also KFC ad ("Staff talking...
Posted in Adverblog on July 11, 2005 12:50 PM
Mobile marketing, it's a question of trust
I know text2win is just the simplest way to try mobile marketing and it's doesn't help much in building a relationship, but I do like it as a "way-in". On-pack promotions and SMS codes are a good solution to educate both advertisers and the public to the potentials of wireless marketing.
Posted in Adverblog on July 11, 2005 11:53 AM
Meet Chuck Porter
I have an idea has an interview with Chuck Porter, Chairman of Crispin Porter + Bogusky. He talks about the "Truth" campaign against smoke launched in 1997, which proved to be one of the most effective social marketing campaigns ever....
Posted in Adverblog on July 11, 2005 10:50 AM
The Pentax camera and the fish
Viaduct Hamburg (Germany) has created this funny ad for Pentax digital cameras which are water resistant. The copy says: "For extreme sportsmen, danger seekers and parents with curious children. [thanks to Der Markenlotse]...
Posted in Adverblog on July 11, 2005 10:22 AM
A new G Unit site for Reebok
Reebok has launched a micro-site to promote its 50 Cent's new GxT II line. Zugara did the job, also creating a stickball advergame. The site also presents the TV spot and a "behind the scenes" special, the RBK ringtones will...
Posted in Adverblog on July 11, 2005 10:16 AM
Festival Buddy, smart viral idea for Virgin Express
Another smart viral campaign from Belgium, with offline marketing integrated with online and mobile. Virgin Express has launched Festival Buddy, allowing Belgian music fans to win free flights. This is how the idea works: you sign up via SMS or...
Posted in Adverblog on July 11, 2005 09:18 AM
Ready for the Pinky Panty Poker?
Crispin Porter + Bogusky Miami is the agency behind the Pink Panty Poker Victoria's Secret PINK has just launched. The campaign targets 18-24 women, but I'm sure a wider public will enjoy the game ;-) Scott Linnen, VP Creative Director...
Posted in Adverblog on July 11, 2005 08:16 AM
Pepsi unveils global mobile strategy
Pepsi is about to launch a global mobile campaign, with a WAP portal at the centre of its activity.
Posted in Adverblog on July 9, 2005 07:37 AM
Look me in the eyes, baby
Ogilvy has signed a deal Eyetools to test email campaigns by looking at what people looks or ignores. Ok, I'll say it better: using a camera embedded in the monitor, OgilvyOne will follow eyes movement patterns of people reading commercial...
Posted in Adverblog on July 8, 2005 03:06 PM
Magnum, 5 Senses worth £6.5m
Magnum 5 Senses ice-cream is currently being supported in the UK with a marketing campaign worth £6.5m. Unilever has decided to invest a lot in online marketing, asking MRM Partners to create an online competition to make ice-cream lovers happy....
Posted in Adverblog on July 8, 2005 02:49 PM
Got Milk? around the world
Two outdoor ads promoting milk consumption in Canada and Switzerland.
Posted in Adverblog on July 8, 2005 02:02 PM
3G mobile marketing for Audi
The Audi TT Quattro Sport model is currently being pushed with a rich media mobile marketing campaign designed to run on 2.5G and 3G smartphones on UK networks.
Posted in Adverblog on July 8, 2005 10:52 AM
Win a wish with Fish Fingers
In the UK Unilever is celebrating the 50th anniversary of Captain Birds Eye (but he looks older, doesn't he?? ;-) with a competition that allows parents to win a wish for their children among the 50 selected. A microsite supports...
Posted in Adverblog on July 8, 2005 10:25 AM
Small pieces for a big ad
One of the best print campaigns of the year created by Creative Juice/G1 for Tamiya Assembly Toys (Thailand). This series of ads won, among the others, the Best Print award at the Asia Pacific Advertising Festival and the Gold Lion...
Posted in Adverblog on July 8, 2005 08:46 AM
London 69, a sexy campaign for Eurostar
Eurostar is running an integrated marketing campaign in Belgium to promote its summer connection to London. The price for a two-way ticket it's 69 Euros, so the advertising concept rotates around the 69 (sex) position. Outdoor advertising invites those who...
Posted in Adverblog on July 6, 2005 04:18 PM
Land Rover like Batman
Rainey Kelly Campbell Roalfe/Y&R for Land Rover Defender. Defender. Go beyond. [ad via BrandRepublic]...
Posted in Adverblog on July 6, 2005 01:40 PM
Cingular Wireless "Raises the Bar" with a photo contest
Within its "Raising the bar" advertising campaign, Cingular Wireless has launched a photo contest. Cingular subscribers are invited to send pictures of "five bars" images as seen in their daily live. Every week a $500 prize is given away, while...
Posted in Adverblog on July 6, 2005 10:35 AM
The Knorr barbecue season
JWT + Hostettler + Fabrikant for Knorr Barbecue sauces in Switzerland. Attention! The Knorr barbecue season has begun. This Knorr's campaign looks much better than the one they did in Spain... [ad via Persoenlich]...
Posted in Adverblog on July 6, 2005 08:42 AM
Manu Ginobili testimonial for Movistar
Mobile operator Movistar has signed a deal with the NBA champion Manu Ginobili who will now be the company's testimonial in Argentina. As pointed out on Brief Blog (in Spanish), the San Antonio Spurs player is very well known in...
Posted in Adverblog on July 6, 2005 08:24 AM
"Tag to win" with Transavia
Dutch airline Transavia has launched an online competition which allows Europeans to win 2 plane tickets to Amsterdam. "Tag to Win" is a sort of slot machine game in which users need to put a tag on the right picture...
Posted in Adverblog on July 6, 2005 07:59 AM
Consumers are receptive to in-store audio advertising
Arbitron has recently released the results of a study on the Impact of Retail Audio Broadcasting. The idea behind this research is to analyze consumer awareness and attitudes toward grocery and drugstore music broadcasting, in order to understand the benefits...
Posted in Adverblog on July 6, 2005 07:50 AM
Le Déjeuner sur l'herbe in Wien
Lowe GGK for Wien Stadtwerke, an ad clearly inspired to the famous painting by Manet "Le Déjeuner sur l'herbe". In Wien, one can enjoy the future. [ad via Der Standard]...
Posted in Adverblog on July 6, 2005 07:03 AM
Comparison shopping in a banner
eMiniMalls is a new online marketing solution created by Chitika which allows users to browse products and prices through a banner that provides contextually targeted content on the the Web page. Shopping.com is among the e-commerce sites testing the eMiniMalls,...
Posted in Adverblog on July 5, 2005 01:23 PM
Peugeot 1007: watch the car door
Peugeot has recently launched the new 1007 model with an unusual style of doors. To promote it, it has created an advertainment micro-site with a series of funny videos and an advergame. A nice soundtrack completes the effort....
Posted in Adverblog on July 5, 2005 09:07 AM
Not everything is as nice
BBDO Guerrero Ortega (Philippines) for Loperamide Imodium. These print ads won the bronze at Thailand's Adman Awards. The copy says: Because diarrhea isn't as pretty....
Posted in Adverblog on July 5, 2005 09:00 AM
Take a break with SN Brussels Airline
Take a break now (in French) allows people to win a week-end in one of the cities served by SN Brussels Airlines. The game mechanism is really cool.
Posted in Adverblog on July 5, 2005 08:28 AM
Samsonite: beware of pickpockets!
This is a 1999 ad created by TBWA\Belgium for Samsonite. It's old but cool.
Posted in Adverblog on July 5, 2005 07:53 AM
Making money out of podcasts
All eyes are on podcasting now that Apple has integrated this function in its new iTunes release. We start feeling we could make money out of podcasts, but somehow it is still early to realize which way one has to follow.
Posted in Adverblog on July 5, 2005 07:36 AM
Introducing the Vespa blog
The Vespa blog we talked about a few weeks ago has been eventually launched in the United States. Customer blogs can prove extremely powerful in building communities among existing customers.
Posted in Adverblog on July 5, 2005 07:18 AM
Accounts of the week
British Airways is looking for a new agency after ten years of love with M&C Saatchi. Strawberryfrog has been named agency of record for Harris Direct. Saatchi & Saatchi has opened a new office in Kuwait. Hotels.com has named Avenue...
Posted in Adverblog on July 4, 2005 08:09 PM
Virgin: The return of the train (and of Cary Grant)
Virgin Trains has launched a new advertising campaign to explain the changes they have brought to revolutionize train travel in the UK. Cary Grant and Jack Lemmon star in the Tv spot.
Posted in Adverblog on July 4, 2005 03:10 PM
Panasonic VS3: what a bad example
Panasonic has launched a pan-European campaign to promote its new VS3 phone. A micro-site with an advergame represent the core of an online activity which absolutely needs some usability and strategy lessons.
Posted in Adverblog on July 4, 2005 02:30 PM
Aegis expects satisfactory results this year
Aegis Group, the owner of the independent media-buying network which includes Carat and Vizeum, said today it expects to increase its profits in 2005. Aegis didn't show off too much enthusiasm, but confirmed this year is proving satisfactory. Americas, Central...
Posted in Adverblog on July 4, 2005 02:15 PM
Win a private jet with Carlsberg
In Spain Carlsberg beer is running an online competition which will allow a lucky winner to get a 7 days travel with 7 friends on board of a private jet. To enter the draw, people just have to buy a...
Posted in Adverblog on July 4, 2005 01:58 PM
4 agencies against global warming
The Guardian has challenged four top agencies to develop a concept to convince people global warming is a serious issue. Click here to read what did TBWA\London, Saatchi & Saatchi, Strawberry Frog and Soul came up with....
Posted in Adverblog on July 4, 2005 01:47 PM
Coke runs "hypertagged" outdoor campaign
Coca-Cola is targeting the youth segment in Australia with an outdoor advertising campaign using the "hypertag" technology. The ads promoting Coke with Lime allow teenagers (ehm... anyone...) walking in the streets of Sydney to download ringtones and pictures to their...
Posted in Adverblog on July 4, 2005 01:33 PM
MSN France and search engine advertising
Journal du Net (in French) has an interview with Gregory Salinger, Director of MSN France, with a special focus on the MSN Search and its sponsored links offer.
Posted in Adverblog on July 4, 2005 09:23 AM
Online creativity speaks Brazilian
At the advertising festival in Cannes Brazilian agencies performed extremely well, especially in the Cyber Lions, where they won 25 of the 93 awards handed out (among the others DDB Brasil won the Grand Prix). The International Herald Tribune explores in an article the Brazilian online advertising phenomenon
Posted in Adverblog on July 4, 2005 08:12 AM
Movistar hacks the "m" on Messenger
Apparently, if you're in Spain and use MSN Messenger, everytime you type "M" in the chat box the Movistar logo magically appears, as shown below. [news via Ninjamarketing // AdLand]...
Posted in Adverblog on July 1, 2005 09:13 PM
Brazil wins and makes fun
Football fans probably know Brazil won the Confederation Cup last Sunday defeating Argentina in the final match. The victory has been celebrated also through advertising, as these ads taken from Voxnews clearly show :-) The first ad for...
Posted in Adverblog on July 1, 2005 07:26 PM
Crest launches "Brush the Vote"
Crest, the toothpaste brand owned by Procter & Gamble, is asking Americans to cast their vote and select their favorite flavor.
Posted in Adverblog on July 1, 2005 10:25 AM
Axe takes you to Ravenstoke
An excellent viral campaign for Axe/Lynx.
Posted in Adverblog on June 30, 2005 10:28 PM
Mobile marketing for dummies
DMNews explains the basics of mobile marketing. Nothing special, but if you don't know anything about it, take note.
Posted in Adverblog on June 30, 2005 10:08 PM
Sony Pictures: escape "The Cave"
Sony Pictures is building curiosity around its upcoming movie "The Cave" with a graphically advanced advergame.
Posted in Adverblog on June 30, 2005 09:43 PM
Podcast marketing campaign for Lexus
Automotive company Lexus has signed a deal to sponsor for 26 weeks the podcasts at KCRW, a public radio station in California.
Posted in Adverblog on June 30, 2005 04:32 PM
Euro Effies finalists announced
Over 40 campaigns have been selected to access the round two of the European Effies which will take place in Brussels at the end of July.
Posted in Adverblog on June 30, 2005 04:03 PM
Kotler's tips for marketing success
Everybody, everywhere needs a marketing strategy. The CNN has an interview with marketing guru Philip Kotler in which he provides five tips for marketing success. Among the things he says, he stresses the importance of "knowing your customer" and "owning...
Posted in Adverblog on June 30, 2005 06:48 AM
Nike Women: take sport, add music
Scholz & Friends Stockholm is behind the new Nike online marketing effort to support the Women Moves campaign. The agency has created a website to present the Nike Women Moves concept with a series of animated dancing silhouettes. Infotainment content...
Posted in Adverblog on June 29, 2005 02:58 PM
MTV prepares to sell in-game advertising
MTV has signed a deal with game publisher Midway Games to sell in-game advertising, collaborate on game soundtrack development, and develop complementary television programming. This should be the first of a series of agreements MTV has planned to strike in...
Posted in Adverblog on June 29, 2005 09:56 AM
Peugeot 107 tests your parking ability
To present its new 107 in France Peugeot has launched a microsite with a nice graphics and a few goodies. Given the target this car tries to reach, I liked the advertainment approach Euro RSCG 4D has decided to choose....
Posted in Adverblog on June 28, 2005 02:41 PM
Dannon Frusion: advergame & coupons
Dannon has launched Frusion Breakfast Brawl, an advergame to promote Frusion, its drinkable yogurt. The microsite created to present the new product also features the TV spots and allows visitors to download and print a coupon to get a Frusion...
Posted in Adverblog on June 28, 2005 02:10 PM
Virgin Atlantic starts podcasting
Virgin Atlantic has started podcasting offering audio travel guides to its destinations. The first podcast is dedicated to New York, to celebrate the 21st anniversary of Virgin's first flight to the Big Apple. The first podcast is a guide to...
Posted in Adverblog on June 28, 2005 01:29 PM
Pedigree: it's a dog's life
TBWA\Paris with these ads for Pedigree (dog biscuits) won the Gold Lion for the best Outdoor campaign in the "Miscellaneous" category. The copy says: "Because dogs don't always have it easy"....
Posted in Adverblog on June 28, 2005 10:37 AM
Chevrolet and your style
In Argentina Chevrolet has launched an integrated campaign to target young adults. Adlatina (free reg.) reports MRM Partners has created a promotion which starts with the distribution of postcards in popular bars and restaurants in Buenos Aires and ends with...
Posted in Adverblog on June 28, 2005 09:27 AM
Bell and the "Moving Day Madness"
Canadian telcom operator has launched "The Moving Day Madness" an advergame to promote its Online Moving Centre. [news via Ipub.ca.cx]...
Posted in Adverblog on June 28, 2005 07:53 AM
Male-targeted ads: think different
On Reuters Jeffrey Goldfrab writes "The Marlboro Man is having an identity crisis" commenting a study (Metros Versus Retros: Are Marketers Missing Real Men?)conducted by Leo Burnett which found out most of the men (about 74 percent) think images of...
Posted in Adverblog on June 28, 2005 07:24 AM
Labatt and "la fiertè quèbècoise"
Infopresse reports Canadian beer Labatt Bleue has launched an advertising campaign (print & tv) to promote its brand and "la fiertè quèbècoise". A website is also part of the effort. Online, Canadians are invited to share their photographs with a...
Posted in Adverblog on June 27, 2005 08:17 PM
An iPod and a viral for Alfa 147
Alfa Romeo has setup a microsite to promote its new Alfa 147 Pack Techno. A series of viral videos entertain the visitor on the homepage, featuring the messages "how to pack 60 hours of music in a 147?" and "why...
Posted in Adverblog on June 27, 2005 04:47 PM
Win a Diamond a day with Appletiser
Soft drink brand Appletiser has launched this month in the UK an on-pack promotion to drive sales and engage consumers in a mobile relationship. Steam and Netsize have created a text to win competition which allows entrants to win diamond...
Posted in Adverblog on June 27, 2005 04:27 PM
Sugarshots advertising behind the scenes
On iMediaConnection Doug Schumacher takes us behind the scenes of the online campaign Basement has created for Sugarshots. The case study is very interesting because it debates whether an ad should feature a visual of the product, or some other...
Posted in Adverblog on June 27, 2005 04:03 PM
Levy from Publicis: the best, not the bigger
The CNN presents an interview with Maurice Levy, president of Publicis, the world's fourth largest advertising company. Talking to Todd Benjamin, Mr Levy shares his ideas on leadership, personality and atmosphere and when asked whether Publicis wants to be the...
Posted in Adverblog on June 27, 2005 03:53 PM
Dare to board?
Amsterdam Advertising for the National Geographic Channel. [ad via Advertising/Design Goodness]...
Posted in Adverblog on June 27, 2005 03:46 PM
Games falling in love with advertising
The Yankee Group quoted in an article on eMarketer, predicts in-game advertising will be worth $562.5 million by 2009, while advergames will account for $312.2 million in ad revenues in 2009, compared to $83.6 million in 2004. The research also...
Posted in Adverblog on June 27, 2005 03:45 PM
Consumers are in control: what's the future?
AdAge (reg. req.) reports on the Cannes section entitled "Building a Better Mousetrap" in which Martin Sorrell, Howard Draft, Chuck Porter and Lachlan Murdoch debated the challenges for the media and advertising industry in a consumer-controlled, on-demand world. The battle...
Posted in Adverblog on June 27, 2005 01:36 PM
Knorr: effective or disgusting?
The controversial ads created by DDB Spain for Knorr Pasta Sauces have been awarded with the Bronze Lion in the category "Press advertising: savoury foods". The tiny copy says: "Not all sauces are tomato sauces". The idea might be good...
Posted in Adverblog on June 27, 2005 09:17 AM
The Samsung "Fantastic Four" movie
Samsung products will "invade" the upcoming movie (and videogame) "Fantastic Four" with a massive product placement. To support its sponsorship the Korean brand will also launch an integrated campaign with online ads appearing on over 425 consumer websites, a tv...
Posted in Adverblog on June 27, 2005 06:41 AM
Frankenheim sponsors handball advergame
In Germany beer brand Frankenheim and the German Handball Federation are the sponsors of the first handball advergame, ever created by Branding Solutions. Players who decide to leave their personal data become eligible to win prizes are connected to the...
Posted in Adverblog on June 24, 2005 01:35 PM
Accounts of the week
Zed Media has won the British Telecom online media account worth 15m pounds. Wieden & Kennedy has been selected by Procter & Gable to take care of the global Eukanuba (pet food) account. AdLink will be selling ads for ViaMichelin.co.uk....
Posted in Adverblog on June 24, 2005 08:38 AM
Ehm... what's your condom style?
Olla condoms is running a nice outdoor campaign in Brazil. Visit Marketing de Guerrilha to see all the billboards. If you're interested in condoms' production process, take the "virtual factory visit" on their website....
Posted in Adverblog on June 24, 2005 08:16 AM
Not impressed by Hilton
Webliquid is behind the viral campaign launched by Hilton Hotels to promote its brand in the UK. Have a look at www.impresshilton.co.uk and tell me if you're impressed or disappointed. Given Hilton's target audience, I wonder what's the value of...
Posted in Adverblog on June 24, 2005 08:03 AM
Show, don't tell
DDB Belgium for Pfizer Viagra, winner of the Gold Lion for best magazine print campaign in the Healthcare & Prescription Drugs category....
Posted in Adverblog on June 23, 2005 02:24 PM
The Cyber Lions winners
The full list of Cyber Lions winners is now available (download .pdf), let's have a look at the entries that received the Gold. Interone Worldwide (Germany) won with Mini Relauch in the websites automotive category. Korean agency D.O.E.S. won in...
Posted in Adverblog on June 23, 2005 01:48 PM
Celebrities missing in UK ads
In the United Kingdom the use of celebrities in advertising is declining. A new report by WPP research points out only one in eight ads now feature a celebrity, marking a decline in usage from 21 to 13 percent in...
Posted in Adverblog on June 23, 2005 10:15 AM
Do you love Fiat? I don't...
In the UK Fiat is running an advertising campaign to push its models to the women segment. Revolution Magazine reports the Italian car brand has set up a micro-site featuring the message "I love Fiat" with the aim to provide...
Posted in Adverblog on June 23, 2005 09:49 AM
Crispin Porter & Bogusky and DDB Brasil win the Cyber Lions Grand Prix
The Cyber Lions Grand Prix winners have been announced: Crispin Porter & Bogusky has been awarded for the "Come Clean" website for Method brand, while DDB Sao Paulo won for its "Reality Advertising" site for Henkel's Super Bonder Instant Glue....
Posted in Adverblog on June 23, 2005 09:17 AM
New marketing & advertising blogs
I've just updated my list of blogs dedicated to marketing and advertising issues. Among the new blogs added, I'd like to mention Brutal Clarity by marketing expert Krishnan Menon who has been, among the others, consulting futurist, focusing on marketing...
Posted in Adverblog on June 22, 2005 07:09 PM
Digital storytelling competition for Nokia
In Switzerland Nokia is running an online competition to promote its new 3230 smartphone. Visitors to the 3230 microsite are challenged to create an online MMS story uploading their pictures and texting some sentences using an interface which also allows...
Posted in Adverblog on June 22, 2005 06:33 PM
Campari and the Red Passion Tour
Campari has partnered with MTV for the promotion of the "Red Passion Party" a series of music events which will take place this summer around Europe. The initiative is supported by a dedicated microsite www.redpassionparty.com which hosts a competition to...
Posted in Adverblog on June 22, 2005 01:30 PM
Best use of Outdoor: the Impossible Sprint
TBWA Japan has won the Media Lion for the Best use of Outdoor in the Impossible Sprint campaign for Adidas which featured a vertical 100m dash. John Merrifield is the creative director/copywriter behind the ad that was placed last year...
Posted in Adverblog on June 22, 2005 12:57 PM
General Mills launches "Choose Breakfast" campaign
General Mills has announced today the launch of a new television "nonbranded" campaign targeting children. The initiative is called "Choose Breakfast" and has the goal to promote healthy breakfast with cereals. The campaign was created by Saatchi & Saatchi New...
Posted in Adverblog on June 22, 2005 12:24 PM
Online marketing is cheaper: take your risks!
If you can read French you'll surely enjoy today's article on Le Journal du Net dedicated to the new trends in online advertising. Brands have started understanding the role the Internet can play in the media mix, they are discovering...
Posted in Adverblog on June 22, 2005 11:42 AM
Just the highlights
DDB New Zealand for Sky - The History Channel. This campaign won the gold at AXIS 2005 Awards in the category "magazine advertising"....
Posted in Adverblog on June 22, 2005 10:31 AM
First winners announced in Cannes
The Media Lions and the Lions Direct have been announced one hour ago. In the Media Lions, the Grand Prix has been assigned to MediaCom Tel Aviv (Israel) for the "Clothing Donation" campaign for Procter & Gamble. In the Lions...
Posted in Adverblog on June 22, 2005 10:16 AM
Ben & Jerry Lick Global Warming
Ice-cream brand Ben & Jerry has created the "Climate Change College", a mix of workshops, lectures and internships with leading industry professionals, and based on the WWF Global PowerSwitch campaign, that aims at helping young adults (18-25) to develop environmental...
Posted in Adverblog on June 22, 2005 09:56 AM
Monopoly pays your rent
The popular board game Monopoly is celebrating its 70th anniversary with an incredibly original initiative. DDB London and Tribal DDB have created a real-life Monopoly that allows people to play online or via SMS. As Netimperative reports, the game will...
Posted in Adverblog on June 21, 2005 03:47 PM
Kermit for BMW
You might have already heard of "Prinzip Freunde" a site packed with advertainment/infotainment content created by BMW to connect with its customers. It was launched one year ago to promote the BMW 1er and it's nice to see it's still...
Posted in Adverblog on June 21, 2005 02:02 PM
Cyberlions: the shortlisted campaigns
The shortlisted entries for the Cyber Lions have been announced a few minutes ago. Agencies from Brazil, USA, the UK and Germany dominate the scene, but the battle for the awards is still very much open. I'm surprised to see...
Posted in Adverblog on June 21, 2005 10:44 AM
Spain to regulate food advertising to kids
In Spain over twenty companies have signed an agreement for the autoregulation of food advertising targeting the youth market. The initiative aims at diminishing the obesity among adolescents, and it's the first move in this direction within the European Community....
Posted in Adverblog on June 21, 2005 09:04 AM
Mobile marketing not just for teens
New market segments are opening their doors to mobile marketing. If we look at the results of the recent Ogygen Media initiative for Mr Romance, we see conversion rates where pretty good also among young women (18-33 years old). The...
Posted in Adverblog on June 21, 2005 09:01 AM
CNN: free videos, longer ads
Chase and General Motors are the first sponsors of the new CNN free video service. The interest of users towards online video is growing and so is the appeal of the format to advertisers. CNN's broadband video used to be...
Posted in Adverblog on June 21, 2005 08:41 AM
Volkswagen celebrates Mother's Day
Gramma FCB for Volkswagen (Bolivia)....
Posted in Adverblog on June 21, 2005 08:37 AM
Competing for consumers' attention and time
Consumers today are exposed from 3,500 to 5,000 marketing messages a day. On the street, on Tv, in the newspapers, online. Ads are everywhere but most of the people simply don't notice them or worst, notice but don't register them....
Posted in Adverblog on June 21, 2005 08:32 AM
Online advertising in Poland
The Internet is booming in Poland and, as a natural consequence, online advertising is getting a big business. The Warsaw Business Journal has an article (in English= on the effect broadband diffusion is having over the Internet's popularity. The online...
Posted in Adverblog on June 21, 2005 06:27 AM
Subaru blogs at the Tour the France
A sweepstake to win the chance to ride around France and blog live from the Tour de France. In Race to the Tour awo bloggers will be selected to follow the last Armstrong's race and the performance of the Discovery...
Posted in Adverblog on June 20, 2005 07:56 PM
An ecological advergame for Totalgaz
Crossvalue has created an advergame for Totalgaz with the aim of explaining the advantages of its ecological GPL Premier. The game challenges players at saving the city from pollution by discovering the GPL Premier logos around the streets. The initiative...
Posted in Adverblog on June 20, 2005 09:26 AM
Vespa picks KraftWorks
KraftWorks has been selected by Piaggio USA to create a targeted advertising program for the Vespa brand in the US. The campaign will include traditional media but also viral marketing promotions (blogging should be already part of the effort). Neil...
Posted in Adverblog on June 20, 2005 07:57 AM
Automotive ads on auto websites increase purchase intent
Automotive brands wanting to affect the purchase intent need to advertise on car sites which proved to be much more effective than business, news and sports Web sites. This is what comes out from a research conducted by Dynamic Logic,...
Posted in Adverblog on June 20, 2005 07:43 AM
What about buying ads in RSS feeds?
A recent report by Forrester Research ("US Online Marketing Forecast 2005 to 2010") found out that 57% of marketers are "somewhat" or "very" interested in RSS advertising (64% expressed the same opinion on blogs advertising). Despite the forecast, at the...
Posted in Adverblog on June 17, 2005 09:38 PM
Site Targeting debuts on AdWords
Inside AdWords announced yesterday Google has eventually launched a new Adwords feature that allows the targeting of ads by site. It will be now possible to: - target sites and not just keywords - animated image ads are available within...
Posted in Adverblog on June 17, 2005 09:11 PM
Guess what does Batman drink and eat?
Did you ever wonder what does Batman drink? Well, he has his own drink "Mirinda Batman Blast Berry Fusion", a soft drink just launched by PepsiCo in India, Malaysia and UAE. A commercial just debuted on Indian television to promote...
Posted in Adverblog on June 17, 2005 05:40 PM
Sony Ericsson goes to Wimbledon
Sony Ericsson has signed a sponsorship agreement with the Daily Mail to run a series of ads during the upcoming Wimbledon tennis tournament. Mediaweek reports Sony Ericsson will sponsor the online journal section dedicated to Wimbledon as well as a...
Posted in Adverblog on June 17, 2005 05:13 PM
Germany discusses soap opera product placement
Germany seems to have a problem with product placement. An article on Deutsche Welle (in English!) points out that is getting more and more difficult to distinguish editorial content from advertising. Recently a polemic has emerged when it became clear...
Posted in Adverblog on June 17, 2005 04:13 PM
Paris 2012: play the Baguette Javelin
Paris 2012 has launched a lovely advergame to entertain and engage the supporters of its candidacy to host the Olympic Games. Pick your Japanese-style character (this is kind of strange for a French production...) and compete in four different events...
Posted in Adverblog on June 17, 2005 08:51 AM
Points of view (2)
Prolam (Young & Rubicam Chile) for Laboratorios Andrómaco Chile. Now your feet and your nose can live together....
Posted in Adverblog on June 17, 2005 08:11 AM
Cinzano looking for an agency
Cinzano is getting ready for a pan-European marketing effort. Brand Republic reports the Italian drink brand is looking for an agency to create the campaign. Cinzano, which is part of the Campari group, is currently among the sponsors of the...
Posted in Adverblog on June 16, 2005 09:12 PM
Targeting the highway audience
The LA Times has an article on the new generation of street billboards. High-definition screens have recently appeared on urban freeways, raising concerns among safety groups and interest among advertisers....
Posted in Adverblog on June 16, 2005 08:35 AM
The Tropicana Breakfast Club
In the UK Tropicana is running an on-pack loyalty promotion in association with British Airways, Classic FM and The Sunday Times. In August the juice brand will start giving away a BA Club Europe weekend break for two, to one...
Posted in Adverblog on June 16, 2005 08:19 AM
The "One" campaign goes online
ClickZ reports today the "One" campaign is debuting on the Web. The initiative, with the creativity by @radical.media, aims at raising awareness among Americans of global issues like Aids and poverty. Viewpoint created the rich media ads driving traffic to...
Posted in Adverblog on June 16, 2005 07:19 AM
Unite for Victory
Telecom, a New Zealand fixed and mobile operator, is targeting rugby fans with the "Unite for Victory" campaign connected to the DHL New Zealand Lions Series. Telecom, which is the All Blacks sponsor, has set up www.uniteforvictory.co.nz where New Zealanders...
Posted in Adverblog on June 16, 2005 07:04 AM
Lancia: United_Against_Ugliness
United_Against_Ugliness is the tagline used by Lancia to promote its new Ypsilon car. The campaign is now online with a series of ads and a microsite created by Testawebedv, packed with content (image gallery, interactive tv, screensavers, car configurator etc...)....
Posted in Adverblog on June 15, 2005 04:40 PM
Cornetto's standard-free ads
Cornetto, probably Italy's most popular icecream is online with an advertising campaign to promote its Free Music Festival. MRM Partners developed the micro-site presenting the concerts and the ads appear on Tiscali's portal in the Music and Entertainment sections. Pubblicità...
Posted in Adverblog on June 15, 2005 04:04 PM
Targeting by weather for Yell.com
In the UK Yell.com has launched an online advertising campaign which will target users according to the weather. Ads appearing on local sites like This is London, will change according to the current weather conditions in the city. Revolution Magazine...
Posted in Adverblog on June 15, 2005 08:47 AM
The Republic of Lauda
Niki Lauda is a former Formula 1 pilot. Lauda Air is the airline company he founded in Austria about twenty years ago. The Republic of Lauda is an original marketing concept and a virtual world created by JWT Wien. The...
Posted in Adverblog on June 15, 2005 08:22 AM
The perfect Coke
Springer&Jacoby (Hamburg) for Coca-Cola Light....
Posted in Adverblog on June 14, 2005 08:36 PM
Verizon and the broadband stories
R/GA has created the web experience for the new Verizon corporate campaign promoting its broadband connection. A robust online campaign featuring traditional, rich media and video banners is driving traffic to www.richerdeeperbroader.com which hosts an interactive community of broadband enthusiasts....
Posted in Adverblog on June 9, 2005 03:14 PM
MSN Spain supports Madrid 2012
Where will the Olympic Games take place in 2012? London, New York, Paris or Madrid? To promote candidacy of Madrid, MSN Spain has created a special section where visitors are asked to write a supporting message which will be forwarded...
Posted in Adverblog on June 9, 2005 02:56 PM
Orangina: where's the fire?
Patrick has a post about the Orangina Fire & Ice online marketing campaign in France. He reports the Voila.fr homepage has been branded with the Orangina colors (I can't see it, maybe it's due to my IP or the initiative...
Posted in Adverblog on June 9, 2005 02:08 PM
That's Hardly Legal!
To promote the Young Guns International Awards, Crispin Porter + Bogusky Miami has created "Hardly Legal", a sexy and irreverent site featuring "almost" naked young creative (last year's YGAward winners). Of course the agency cannot be responsible for upset wives,...
Posted in Adverblog on June 9, 2005 10:30 AM
Pepsi Lime and the Straw Fight
Tribal DDB Dallas is the agency behind the Pepsi Lime online presence. The site has a nice advertainment style layout, with a fresh music in the background. Of course there is also an advergame, the "Straw Fight", to complete the...
Posted in Adverblog on June 9, 2005 09:57 AM
Coca-Cola: mobile marketing the old way
Do you remember the times when "mobile marketing" used to mean getting around with a sponsored car, drive from one city to another to present a product and maybe give away samples? Well, Coca-Cola is back on the streets again,...
Posted in Adverblog on June 9, 2005 09:33 AM
Don't think. Shoot.
Sony's outdoor campaign in Switzerland (creativity by Fallon). [News via Persoenlich]...
Posted in Adverblog on June 9, 2005 08:10 AM
Ireland Tourism and the Taxi Challenge
If you're dreaming a vacation to the Emerald Isle, you might be attracted by the competition the Ireland Tourism board has just launched. reports McCann Online is the agency that created the site (with a viral touch!) and the ads...
Posted in Adverblog on June 9, 2005 08:06 AM
GM and the "No Worries" campaign
ClickZ reports General Motors will launch a print and online advertising campaign in the US to create awareness of the GM Certified Used Vehicles. The ads feature the tagline "No Worries" and use a series of images to explain that...
Posted in Adverblog on June 8, 2005 11:43 AM
Don't cry for me Argentina
Details matter (the tiny copy says: water resistant). Quintana Comunicación for Olympus (Argentina)....
Posted in Adverblog on June 8, 2005 10:10 AM
Accounts of the week
German agency InteractiveMedia has won the Toshiba Europe digital account for Germany and Austria. Scandinavian Airlines has selected Liquid Communications to handle its direct marketing account. Napster has hired Boston agency Modernista to take care of Tv, print and online...
Posted in Adverblog on June 8, 2005 09:15 AM
Dan'up and win
Danone targets the youth market in Spain launching a new site and a competition connected the Dan'Up yogurt brand. Diario IpMark (free reg.) reports Genetsis Partners is the agency that took care of the digital initiative. The site design integrates...
Posted in Adverblog on June 8, 2005 09:12 AM
The importance of being small
One of my favourite marketing gurus, Seth Godin, has an excellent post on the importance of being small. What Seth points out is that big is no longer a synonymous of success. Small companies are performing better than big corporation....
Posted in Adverblog on June 7, 2005 10:46 PM
Get ready for the "Chaos Scenario"
The Omma West is currently taking place in San Francisco. Among the presentations Mediapost reports about, the one by Bob Garfield (editor-at-large at Advertising Age) sounds particularly interesting. Mr Garfield talked about the "exodus" from Tv to online advertising, adding...
Posted in Adverblog on June 7, 2005 10:39 PM
Can you imagine a world without Nutella?
Usually I don't post much about food brands, but this week, maybe because I'm on a diet, I'm finding a lot of interesting news about ice-cream, cookies and now chocolate! Yes, this post is about Nutella the faboulous creamy, chocolaty...
Posted in Adverblog on June 7, 2005 10:17 PM
Volkswagen launches the FoxGame
In Switzerland Volkswagen is online with an advergame to promote the new Fox. The Foxgame challenges drivers to avoid a series of green mosquitos appearing in the middle of the street. The car can be personalized choosing between the nine...
Posted in Adverblog on June 7, 2005 01:41 PM
Eat the cookies online!
As you might have understood from what I wrote about the ice-cream competition yesterday, I'm rather greedy... so this post is not about digital cookies, but on real, backed, yummi cookies... In Germany, Bahlsen has decided to follow the advertainment...
Posted in Adverblog on June 7, 2005 11:12 AM
Timotei and the women battle
Shampoo brand Timotei has launched an advergame in Spain in which blondes "fight" against dark hair women. The game is called "Rubias contra Morenas" with the subtitle "Defend your color". You pick a girl and then you're challenged to throw...
Posted in Adverblog on June 6, 2005 09:32 PM
Cluedo and the police mistakes
AdForum presents a provocative TV spot (opens .mpg) created by DDB Paris for Hasbro and its game Cluedo. The copy in the video says: Last year, New York Policemen arrested 3854 innocent people. Maybe they need more practice. Cluedo. The...
Posted in Adverblog on June 6, 2005 09:05 PM
Ice-cream marketing
In the UK Unilever has hired MRM Partners to create an online campaign in order to build brand loyalty towards the Carte D’Or ice cream brand. Netimperative explains the agency has created a website with the best competition ever: a...
Posted in Adverblog on June 6, 2005 05:07 PM
The sexy Red Cross
The French Red Cross (Croix Rouge) has been running a viral campaign to find supporters and spread the word about its service. The video is funny and sexy, probably something you don't expect from a charity. [Link via Marketing Alternatif]...
Posted in Adverblog on June 6, 2005 10:51 AM
The Emmessennys Winners
MSN has named in Europe the best interactive campaigns of the year giving away the The Emmessennys Awards. The Nike MSN Messenger football game created by MindShare/ mOne and creative agency Framfab received the ‘best in show’ prize for the...
Posted in Adverblog on June 5, 2005 08:35 PM
Boeing blogs (again)
Boeing has opened a new blog, "The Flight Test Journal" dedicated to the new 777 plane, currently under construction. Since January Boeing has Randy Baseler, vice president of marketing for Boeing Commercial Airplanes, blogging about the company's perspective on commercial...
Posted in Adverblog on June 5, 2005 07:09 PM
Coca-Cola's Summer Battle
In Spain Coca-Cola has launched the multiplayer advergame "Summer Battle" to support its online marketing effort through the official site www.cocacola.es. The Summer Battle has been created by BetyByte, I didn't test it because you need to download it and...
Posted in Adverblog on June 5, 2005 04:13 PM
First Direct invests in affiliate marketing
UK online banking service First Direct has reviewed its affiliate marketing program, making it easier to future partners to sign up. E-Consultancy explains the program will run through OMG UK, which currently takes care of the affiliate business of several...
Posted in Adverblog on June 5, 2005 04:01 PM
Strawberry Frog wins Heineken and Tiscali
Dutch agency Strawberry Frog has won two important accounts this week. They will take care of Heineken, which has recently become the Uefa Champions League sponsor, and they will work for Tiscali, to promote their new "care free" Internet service....
Posted in Adverblog on June 3, 2005 02:06 PM
Will Cooper (Tradedoubler) on affiliate marketing
E-Consultancy has a good interview with Will Cooper, CMO at Tradedoubler, one of the biggest affiliate networks on the market. Mr Cooper provides us with some good tips and insights, explaining financial services have experienced a huge growth thanks to...
Posted in Adverblog on June 2, 2005 02:37 PM
Peugeot prepares online push the UK
E3 is going to create an online campaign to promote Peugeot new diesel engines. Netimperative reports the effort will debut in July, with a micro-site to support the offline marketing activities. As Matt Ramsay, director at E3 explained, Peugeot's idea...
Posted in Adverblog on June 2, 2005 02:01 PM
Sun Microsystems promotes StarOffice in Spain
Digital agency Marketing Jazz has created the first online campaign for Sun Microsystems Ibérica to promote StarOffice 7. Featuring the message "La otra forma de trabajar" (the other way of working) ads and targeted emails introduce the software to Spanish...
Posted in Adverblog on June 2, 2005 01:45 PM
Web ads will grow in 2005
According to Goldman Sachs the online advertising industry is expected to increase by 28 percent to reach $12.3 billion in 2005. Online advertising is growing, but it's also getting more and more complicated as Bambi Francisco explains: "Successful online advertising...
Posted in Adverblog on June 2, 2005 01:09 PM
Opinions on AdSense image ads
At the end of April Google's AdSense program started serving graphic banners in addition to the sponsored links service. Furthermore, AdSense advertisers now have the possibility to select the sites where they want their contextual ads to be served. Le...
Posted in Adverblog on June 2, 2005 12:55 PM
TV advertising must evolve
Is the standard 30" commercial becoming obsolete? Newsweek has an interesting article on the future of Tv advertising. More and more brands think it is becoming too expensive and, most of all, the results are difficult not only to measure...
Posted in Adverblog on June 2, 2005 12:08 PM
Not all clicks are alike
Not all click-through traffic is equally good traffic. I enjoyed this article on DMNews about the different importance of clicks in the world of search. The authors point out we need to consider the keywords users have clicked before landing...
Posted in Adverblog on June 2, 2005 08:36 AM
LG kicks off the "Six Degrees" campaign
LG Electronics debuts this week in the US with an integrated campaign to promote its mobile phones and educate consumers about their innovative features. The campaign, whose theme "six degrees" illustrates the many ways in which LG mobile phones ensure...
Posted in Adverblog on June 1, 2005 08:06 AM
McD: what's the fruit buzz?
McDonald's is running a six weeks online campaign to promote its new Fruit & Walnut Salad and target African-American women. ClickZ reports the creativity is by ImagineThat which together with McD's multicultural marketing agency Burrell, developed a series of engaging...
Posted in Adverblog on May 31, 2005 09:27 PM
Banners & advergames: roll over and play
Last week, I blogged about Kellog's banner with an advergame inside and I thought wow, this is really cool and innovative, I've never seen this before! Well it is not that I've changed my mind about it, but I've found...
Posted in Adverblog on May 31, 2005 09:09 AM
Video ads for Charles Schwab
Founder and CEO Mr Charles Schwab, sorry Mr "Chuck" Schwab, will "star" in a series of online videos for the Schwab "On the side of the investor" campaign. Havas' Euro RSCG New York has created seven video clips in which...
Posted in Adverblog on May 31, 2005 08:29 AM
Branding online for the IHT
The International Herald Tribune has launched an online branding campaign targeting business users in the UK, Germany and France. The ads, featuring animations of the dingbat which composes IHT's logo, will appear on other international news sites such as The...
Posted in Adverblog on May 31, 2005 08:17 AM
Axe: test your seduction skills online
Sex sells. Don't waste your time saying this is not true. And the game Axe, a deodorant bodyspray for men, is about to launch confirms marketers strongly believe a beautiful, sexy woman (no matter if real or virtual) appeals to...
Posted in Adverblog on May 30, 2005 03:39 PM
Volkswagen and the 100 Million Mission
Volkswagen is celebrating the production of its car number 100 Million with an online game named 100 Million Mission. On the company's portal Internet users and fans of the Beetle can play in five languages, competing in the production of...
Posted in Adverblog on May 30, 2005 10:08 AM
Take off with 7UP
Adfreak reports about an unusual campaign 7UP (the soft drink) is running in the US: they are holding a promotion which will allow a lucky winner to get a free ticket for a space trip. Just visit the 7UP site...
Posted in Adverblog on May 30, 2005 07:13 AM
Affiliate marketing for Yahoo! Europe
Yahoo! Europe has signed a deal with Tradedoubler to run an affiliate marketing campaign across the Old Continent. Netimperative reports the agreement aims at driving traffic to Yahoo's search site, as well as to Overture and Kelkoo. The affiliate programs...
Posted in Adverblog on May 30, 2005 07:00 AM
Getting ready for the Lions
Advertising is growing or advertising agencies believe the they've done a better job with respect to last year. Entries are up 18 percent at the upcoming Cannes Lions International Advertising Festival with 22.101 campaigns competing for the Lions. The entries...
Posted in Adverblog on May 29, 2005 03:38 PM
Playstation and the "Summer of Freedom"
"Summer of Freedom" is the new digital campaign by Sony Playstation created by Greenroom Digital. As Julian Smith, analyst at Jupiter points out on his blog, innovation and integration are the main characteristics of the effort which is focusing on...
Posted in Adverblog on May 26, 2005 09:21 PM
The new Doctor Who in an advergame
New Media Collective has created an advergame for the BBC to promote the new "Doctor Who" series currently on air. Digital Bulletin says the game is attracting players from all around the world, providing an amazing feedback both to the...
Posted in Adverblog on May 26, 2005 08:50 PM
Nokia and Lycos promote the 3230
Nokia is promoting its 3230 model in Italy with an online marketing effort together with Lycos. The Lycos chat (which counts on 800.000 registered users) will be personalised with the Nokia's brand, and will promote in particular the "Street Stuff"...
Posted in Adverblog on May 26, 2005 08:38 PM
Vertu picks Agency.com
Agency.com has been appointed by Vertu to handle its digital account. Vertu is luxury a mobile phone manufacturer which has recently presented its new website (by Agency.com) and the exclusive special edition Ascent Pink phone, especially designed for women. The...
Posted in Adverblog on May 26, 2005 08:19 PM
Wanadoo starts online campaign in the UK
Life is too short not to have broadband: this is the message Wanadoo is delivering through its first online campaign created by Dare Digital. As it's easy to understand, the promotion aims at acquiring new broadband clients in the UK....
Posted in Adverblog on May 26, 2005 08:42 AM
The Clio Awards winners
The "Subservient Chicken" campaign created by Crispin Porter + Bogusky has been voted the "best of show" at the international Clio Awards. The campaign was awarded for the was for excellence in the brand building and its fresh approach. If...
Posted in Adverblog on May 26, 2005 08:05 AM
Videogames advertising: get ready
Do you want to reach young males? Advertise in videogames, that's the best place to get their attention. The Seattle Post has a good article by Gary Gentile reporting on the recent E3 videogames trade show where it has become...
Posted in Adverblog on May 24, 2005 06:00 PM
Which value do online competitions bring to a brand?
Online competitions are one of the trends of the moment in consumer marketing. Recently I’ve been posting a lot about online quizzes, sweepstakes, on-pack promotions connected to a Web site, advergames with prizes, contests, lotteries etc... No matter what’s the...
Posted in Adverblog on May 24, 2005 07:34 AM
Kellogg's: a banner with an advergame inside
rmg:connect Australia has developed an interesting campaign for Kellogg's Nutri-Grain. It' a rich media ad with an advergame inside. As Ashadi Hopper, creative director at rmg:connect, explained me, they have transformed a standard banner ad placement, which would normally give...
Posted in Adverblog on May 23, 2005 10:34 PM
Mitsubishi rebrands as "J.Cool"
Mitsubishi Motors debuts this week in the United States with an advertising campaign to promote its new Eclipse sport coupe and present its a fresh look for its brand. The company's new tagline is "Driven to thrill" which is designed...
Posted in Adverblog on May 23, 2005 01:24 PM
Dear agency, wake up!
Is the Golden Age of advertising over? Reading today's article by Stuart Elliott on The New York Times, I guess the answer is YES and I should probably look for a job in another industry. To tell the truth, the...
Posted in Adverblog on May 23, 2005 11:49 AM
The ads of the 3(G) generation
In the United Kingdom, 3G carrier Hutchinson has announced it will start offering mobile video ads. As a good article by Mike Masnick on The Feature points out, the benefits of this service are, for now, questionable both, for advertisers...
Posted in Adverblog on May 22, 2005 10:15 PM
iCoke, attempts of interactive youth marketing
New Media Age reports this week Coca-Cola is getting ready for the global launch of iCoke, an highly interactive youth marketing program. The initiative has already debuted in China and Canada and should be supported by on-pack promotions to drive...
Posted in Adverblog on May 22, 2005 10:30 AM
Clerasil punishes the 2 idiots
In Belgium Clerasil has launched a rather disgusting viral campaign to promote its products against pimples. Luc and Sara star in the "In your face" video. They're two (idiot) teenagers full of pimples, because the don't use Clerasil, who have...
Posted in Adverblog on May 20, 2005 08:33 PM
BA Makes Travel Easier with an interactive guide
British Airways has launched a new series of online services and Agency.com has created an interactive guide to explain customers what has changed or improved. E-Consultancy explains the demonstration named "Make Travel Easier" shows customers how to use ba.com website...
Posted in Adverblog on May 20, 2005 01:40 PM
Interactive accounts of the week
FCBi has won the interactive account for Motorola. Cadbury Schweppes has appointed The Digital Edge (TDE) to handle its future digital campaigns for its beverages brands, Dr Pepper, 7 UP and Snapple among the others. Sony Pictures has selected Spinnaker...
Posted in Adverblog on May 20, 2005 01:21 PM
Deutsch loses Monster
AdWeek reports Monster has decided to change its advertising agency, saying goodbye to Deutsch. Both parts declined to provide details about the decision, but we can expect Monster to announce its intentions in the upcoming weeks....
Posted in Adverblog on May 20, 2005 07:55 AM
Grab. Gulp. Win for Nesquick
Nestlé has partnered with m-Qube to launch a mobile marketing initiative connected to its Nesquick brand. The cross-carrier campaign will run in the United States targeting teens and young adults with an instant-win game connected to an on-pack promotion. The...
Posted in Adverblog on May 20, 2005 07:35 AM
Sony Ericsson presents "The Shame Academy"
Sony Ericsson is promoting its K300i with the "snap, send and shame" idea, an invitation to students to send embarrassing photos of themselves and their friends taken on their phones. Young mobile users will then be able to vote...
Posted in Adverblog on May 19, 2005 10:01 AM
Viral video for Audi
A viral video is main promotional concept Audi has created to promote its new A4 model. Revolution Magazine points out that Audi has decided to prefer online advertising to TV spots to push the new car (smart decision). The Internet...
Posted in Adverblog on May 19, 2005 09:56 AM
Ogilvy PR wins "Best Non-Profit Online Campaign"
The Web Marketing Association has awarded Ogilvy Public Relations Worldwide (Ogilvy PR) the "Best Non-Profit Online Campaign" in the 2005 Internet Advertising Competition (IAC) Awards. Ogilvy PR won for its interactive marketing campaign that promoted Oxfam America's HungerBanquet.org. Organic and...
Posted in Adverblog on May 19, 2005 09:30 AM
Saab targets young (rich) families
In the UK Channel 4 is hosting an exclusive online campaign from Saab promoting its new 9-3 Sportwagon due to be launched in July. New Media Age (reg. req.) explains the agency behind the ads is Draft London which decided...
Posted in Adverblog on May 19, 2005 08:59 AM
Easy Fridays for Nivea
Skive Creative is behind the new online marketing initiative by Nivea. The cosmetics brand is advertising its moisturising cream for young women through a microsite that allows girls to create a personalised "invitation" for a night out with friends. As...
Posted in Adverblog on May 18, 2005 09:18 PM
New campaign for LA Gear
davidandgoliath has created the "Discover Team" campaign for LA Gear. ClickZ reports the initiative targets women in their twenties, and consists of roadblock on Yahoo! Mail homepage, a new web site and a series of rich media ads....
Posted in Adverblog on May 18, 2005 08:51 PM
3M: interactivity at its best
3M UK has launched a massive integrated digital campaign with online advertising, email marketing and online PR, plus a dedicated website: www.3meverywhere.com. The site showcases 3M's products but most of all hosts an online competition with an advergame to be...
Posted in Adverblog on May 18, 2005 07:49 PM
Online advertising revenues for news sites get shaky
Advertising programs like Google's Adsense have revamped the PPC model and provided new revenue streams for news sites. Apparently we are now living in a perfect world where even small publishers can earn some money serving contextual ads, and advertisers...
Posted in Adverblog on May 18, 2005 08:55 AM
Sony, like.no.other
Sony has launched in the UK the online version of its "like.no.other" campaign, designed by Fallon London to promote the new range of Walkman Mp3 players. The creativity focuses on the fact that Walkman's batteries last longer than the iPod's...
Posted in Adverblog on May 17, 2005 09:37 PM
The Mazda "Car Wars"
DMC London is planning, seeding and tracking a new viral buzz for Mazda. The campaign, called "Car Wars" features a web-exclusive film created to raise brand awareness and boost demand for the Mazda B-Series pick-up. The video shows three men...
Posted in Adverblog on May 17, 2005 01:27 PM
Nivea launches text to win competition
To support its new Aqua Cool Spray for Men, Nivea has launched a text to win competition targeting movies fans. The game has been created by Text Marketer together with Nivea's marketing agency Makari which planned also a free product...
Posted in Adverblog on May 17, 2005 08:17 AM
One Show Awards: and the pencil goes to...
The One Show Awards have been assigned! Here are some of the winners... Best banner campaign: - gold award to OgilvyInteractive/Sao Paulo for CNA-English School - silver award to Goodby, Silverstein & Partners/San Francisco for Hewlett-Packard, and to OgilvyInteractive/Frankfurt for...
Posted in Adverblog on May 16, 2005 09:50 PM
Podcasting makes condoms' marketing easier
Marketing condoms is not an easy job. The target is young and therefore it's difficult to get its attention, furthermore the product is "delicate", because of ethics and religion. Trojan did great last year creating the award winning viral campaign...
Posted in Adverblog on May 16, 2005 09:16 PM
Video advertising: a new way to connect with customers
When a magazine like Business Week picks up a story about a business or a trend, you can bet that trend is getting serious. It has happened a few weeks ago when the article on blogs (that will change your...
Posted in Adverblog on May 16, 2005 08:59 PM
Send a Sheep Mail
Advergamer has created a nice viral idea to promote the Toast Festivals which will take place next June in London, celebrating New Zealand and Australian food, wine, music and culture. Sending a Sheep Mail to your friends (fleece your message...
Posted in Adverblog on May 16, 2005 01:43 PM
Store Wars: the Organic Rebellion!
The Organic Trade Association is running a viral campaign with vegetables starring in a Star Wars parody. The idea is to promote healthy food, produced without using toxic and persistent pesticides which poison water, soil and, of course, food supplies....
Posted in Adverblog on May 16, 2005 01:23 PM
Lipton Ice Tea launches "rich" campaign
In Switzerland Lipton Ice Tea is getting ready for the crucial season for its sales with an advertising campaign which includes Tv spots, billboards and in-store promotions. Persoenlich (in German) reports mobile marketing is also part of the effort, with...
Posted in Adverblog on May 16, 2005 11:20 AM
Framfab acquires Oyster
Framfab has probably become the UK largest interactive full service business following the acquisition last week of Oyster Partners. Both companies have competed in the UK market for several years. Now operations in Oyster and Framfab UK will be fully...
Posted in Adverblog on May 16, 2005 08:27 AM
Rich text&win game for Lipton Ice Tea
In Switzerland Lipton Ice Tea is getting ready for the crucial season for its sales with an advertising campaign which includes Tv spots, billboards and in-store promotions. Persoenlich (in German) reports mobile marketing is also part of the effort, with...
Posted in Adverblog on May 16, 2005 08:01 AM
FedEx targets Europe with an advergame
Pick the parcels, transport them to the airport and then get ready for their delivery. Simple and perfectly in line with FedEx business, this is the advergame CWA has developed to promote the brand and the delivery services from Europe...
Posted in Adverblog on May 13, 2005 10:03 AM
Fresh look for Heineken in Italy
Heineken has just refreshed its online look in Italy, putting online the new site created by rmg:connect. Two hands dominate the navigation which takes users through corporate content and a few goodies like the e-cards. A special section is dedicated...
Posted in Adverblog on May 13, 2005 09:59 AM
Xbox runs promotion full of interactive videos
AKQA has created a special website, launching today in 11 European countries, to promote the new Xbox Forza Motorsport videogame. Digital Bulletin explains the site is packed with interactive video content. The game is pushed an online campaign (rich media)...
Posted in Adverblog on May 13, 2005 07:48 AM
The future is rich (media)
On Mediapost Joel Gehman (senior vice president of client services for Refinery) writes an interesting column about the role of rich media in online brand marketing. Nowadays banners still hold a relevant position in media planning, but in the near...
Posted in Adverblog on May 10, 2005 02:02 PM
Philips targets affluent adults
Philips is again online (and offline) with a corporate campaign to promote its approach towards technology characterized by "Sense and Simplicity". Daily Media (in Italian) explains the pan-European campaign targets affluent adults over 30 years old. DDB London did the...
Posted in Adverblog on May 10, 2005 11:26 AM
A (copied) virtual bartender for Bavaria
Bavaria Beer has launched a viral interactive video to promote its brand in Brazil: interview a sexy bar tender. Unfortunately, as Marketing de Guerrilha points out, the idea lacks of originality... The original virtual bartender is here - the Bavaria's...
Posted in Adverblog on May 10, 2005 08:34 AM
Nissan goes online in Sweden
Last month Nissan has introduced two new car models (Pathfinder and Murano) in Sweden. To support the launch the automaker has asked web agency Paregos to create its first online campaing in the country. Although there are certain differences between...
Posted in Adverblog on May 10, 2005 08:04 AM
The Buildy Game for Siemens
Siemens has launched in Italy the "Buildy Game" an online game targeting business professionals. The game, created by an advergame specialist like Adacto, is a simulation which takes users through four different scenarios, presenting them with the whole range of...
Posted in Adverblog on May 10, 2005 07:52 AM
Cool advergame, poor corporate site
Dutch auto-service company Carglass has launched an advergame as part of a multi-channel campaign to promote its new Mobile Services. Emerce reports it has already been downloaded over 160,000 times over the first week it was online. The advergame is...
Posted in Adverblog on May 9, 2005 02:12 PM
The (Audi) A4 sum of the parts challenge
While visiting Reuter's website, I've found out of Audi's "A4 Sum of the parts challenge". It's an online competition challenging users to find and collect nine different banners that compose the new A4. There are two ways to play: you...
Posted in Adverblog on May 9, 2005 07:48 AM
Webby Awards winners announced
The winners of the 9th Annual Webby Awards have been announced (opens .pdf) this week. Over 200,000 people voted for the People's Voice awards, which have been assigned, among the others to Boing Boing (best blog), BBC News (best news...
Posted in Adverblog on May 5, 2005 04:01 PM
The soap search challenge
Colgate-Palmolive is going to implement search engines strategies to promote its brands and dedicated web sites through Europe. The company has just appointed Agence Virtuelle to run campaigns in the UK and 13 other European countries, in eight different languages....
Posted in Adverblog on May 5, 2005 03:55 PM
A viral movie for BMW
Steve Hall posts about the film "Respect" launched by BMW to promote its new K1200 R motorcycle. I would say "Respect" to BMW for such a brilliant idea, engaging, entertaining and why not, innovative. Creating a movie for a motorcycle...
Posted in Adverblog on May 5, 2005 03:45 PM
Vespa starts blogging in the US
Steve Rubel announced this week on his blog that Vespa, probably the world's most famous scooter, has launched its own corporate blog. Vespa is an Italian brand which probably became famous in the US through Fellini's movies, and after a...
Posted in Adverblog on May 5, 2005 03:27 PM
Personal touch needed in email marketing
The solution to get better results with email marketing? Add a touch of personality! According to Jupiter Research, the vast majority of email marketers are getting poor results because they fail to target engaged customers, not sending personalised email based...
Posted in Adverblog on May 5, 2005 09:43 AM
O2 pushes MMS in Ireland
Digital Bulletin reports 02 Ireland has launched an interactive campaign with a competition to promote MMS. The creative, by Agency Republic, invites user to give their own interpretation of a famous movie title, representing it with an digital mobile picture....
Posted in Adverblog on May 4, 2005 08:18 PM
Online campaign for RAS Insurance
Italian insurance company RAS has launched an online campaign to present its new car insurance options. The creativity (by Nurun) is focused on the idea of "moving protection" and the ads will go live on Virgilio, MSN, Libero and Tiscali....
Posted in Adverblog on May 4, 2005 02:19 PM
The Peperami Noodles Army for Unilever
AKQA has created an insane microsite for Unilever to promote its Peperami Noodles and virally push the new brand extension. Revolution Magazine highlights the innovative aspect of the campaign which features exclusive online video content. The videos present an unlikely...
Posted in Adverblog on May 4, 2005 01:54 PM
The Hitchhikers Guide to the Galaxy
Even if you aren't a science fiction fan, you might have a lot of expectations towards the forthcoming movie "The Hitchhikers Guide to the Galaxy". Netimperative reports the first official European movie site has been launched in the UK last...
Posted in Adverblog on April 26, 2005 09:01 PM
Play the advergame and drive safe
Antoine Gilbert blogs about a new advergame launched to promote safe practices when driving SUV (sport-utility vehicles). The Esuvee Safety Campaign, is a $27 million yearlong education program launched in the US to reduce SUV's rollovers. In The Esuvee Challenge...
Posted in Adverblog on April 26, 2005 07:37 AM
Rich Media: At the Tipping Point
In 2004 rich media advertising accounted for less than 10 percent of all online advertising. Despite the fact there is always a lot of talk about this solution and the growth of broadband Internet access, investments are still limited. But...
Posted in Adverblog on April 26, 2005 07:25 AM
High interactivity for Adidas
New Media Age reports today of an highly interactive campaign launched by Adidas to promote its F50+ football shoes. The creativity includes tv spots, video ads, email marketing and "mobisodes", short video episodes especially designed for mobile phones....
Posted in Adverblog on April 25, 2005 05:12 PM
Ikea online with Profero
Ikea has launched an online campaign in Italy to let people know about its new and bigger store in Brescia. The campaign is online since mid-April, with ads delivered only to people connecting to the Internet from the regions close...
Posted in Adverblog on April 25, 2005 01:45 PM
Havana Club: success via email
In Belgium Barnes & Richardson developed last year an email marketing campaign for Havana Club, to promote the "Anejo Especial" Edition. As explained on Digimedia (in Dutch) 15.000 email messages were sent to people aged 24 to 35 living in...
Posted in Adverblog on April 25, 2005 01:32 PM
Fanta: fun & SMS
Genetsis has created in Spain and Portugal a new online campaign for Fanta, Fun & Wave. The initiative targets young consumers, with an online promotion which gives away vacations around the Mediterranean. Users can enter the competition by submitting the...
Posted in Adverblog on April 25, 2005 09:35 AM
20th Century Fox targets "silver surfers"
Revolution Magazine reports 20th Century Fox has decided to celebrate its 70th anniversary with an online campaign targeting collectors and "silver surfers". The creativity by Greenroom Digital invites surfers to explore classic movies on DVD, such as Hello Dolly! or...
Posted in Adverblog on April 21, 2005 02:40 PM
Sony, the new Walkman is online
On April 11 Sony has launched an online campaign in Italy to promote its new Walkman. DailyNet (in Italian) reports online ads have been planned by MD International to go live on MTV, Lycos, Tiscali, Libero and Yahoo!. The campaign...
Posted in Adverblog on April 21, 2005 02:21 PM
Political viral games in the UK
The elections will take place in the UK in 14 days and as it could be easily expected the Internet is playing an important role in campaigning and attracting voters' attention. Randommedia has created "Political Mudslinging" for BBC Radio 1,...
Posted in Adverblog on April 21, 2005 02:10 PM
Yahoo! Europe appoints OgilvyOne
Yahoo! Europe has appointed OgilvyOne Worldwide to create interactive campaigns in order to promote Yahoo!'s image and services through France, Germany, Italy and Spain. Netimperative reports also Maher Bird Associates (MBA) has been selected as Trade Marketing agency for Europe....
Posted in Adverblog on April 21, 2005 01:55 PM
Siemens gives away blogs
Amiel reports Siemens has launched in France an online quiz to give away three SK65 phones and 10 subscriptions for one year to Typepad, the popular blogging service. The domain name that presents the competition doesn't appear to be very...
Posted in Adverblog on April 21, 2005 01:43 PM
Peugeot 206: "Sweet Years", sad ideas
Euro RSCG 4D has created an online push for the new Peugeot 206 Sweet Years edition. A micro-site supports the Tv campaign recreating an atmosphere inspired to the '70 and Starsky & Hutch in particular. The site is nothing special,...
Posted in Adverblog on April 15, 2005 05:19 PM
7 Sins and an advergame
Atari is promoting its new videogame "7 Sins" with an advergame on Studenti.it Italy's most visited students portal. In the game players are invited to go shopping in the Apple City to buy or steal sexy product with the aim...
Posted in Adverblog on April 15, 2005 02:54 PM
"Be cool" and the strange promotion
The new movie with John Travolta "Be Cool" is debuting this week in Italy. 20th Century Fox is promoting it with an online campaign featuting banners and pop-ups (!?!) on the main Italian portals Virgilio, Msn, Repubblica and on Radio...
Posted in Adverblog on April 15, 2005 02:03 PM
Microsoft promotes "The New Era" for Office
Over 7 million pounds have been invested by Microsoft to promote the new Office version. New Media Age explains the campaign has a "viral nature" and includes streaming video clips, banners as well as print and outdoor ads. The creativity...
Posted in Adverblog on April 15, 2005 01:27 PM
IAB Spain: the best online ads on a DVD
In an effort to push the use of online advertising, IAB Spain has created a DVD with the best Spanish and international interactive ads. Diario Ipmark (in Spanish) explains the DVD also features a wide range of examples of online...
Posted in Adverblog on April 15, 2005 10:38 AM
The horror is online
New Media Age reports today Twentieth Century Fox the remake of 'The Amityville Horror' online. The creativity is by Lean Mean Fighting Machine which developed a series of banners and skyscrapers inspired to the original movie released in 1979. Ads...
Posted in Adverblog on April 13, 2005 05:09 PM
A sweepstake for American Airlines
American Airlines has partnered with Blockbuster to promote its web site and the online DVD rental service through a series of online sweepstakes. As ClickZ reports, the idea for AA is again to invite users to bypass travel agencies and...
Posted in Adverblog on April 13, 2005 12:47 PM
Top online planners in France
Check out Le Journal du Net today to find out who manages the online advertising money in France. SNCF's budget for, example, is managed by Publicis, MPG Media Contacts takes care of France Telecom, Orange, Wanadoo and Citroen, while Carat...
Posted in Adverblog on April 13, 2005 10:43 AM
The "other side" of IBM
Ogilvy & Mather has created a multi-channel campaign to promote the "other side" of IBM and enhance the company's image which is currently very much focused on technology. IBM is opening to consulting and therefore is seriously working on branding...
Posted in Adverblog on April 12, 2005 03:38 PM
A site for Donkey Kong
How many hours did you spend playing Donkey Kong with your C64 or Amiga? I can't tell you... Now the game is available for Nintendo GameCube and there is also a microsite promoting it. The online push has been developed...
Posted in Adverblog on April 12, 2005 01:27 PM
Pepsi Handball an advergame for young football fans
The UK Pepsi portal dedicated to football has a new advergame developed by Graphico. The game, called Pepsi Handball, aims at promoting the Pepsi Soccer Schools. It looks like Tetris... If you're looking for advertainment ideas, I suggest you browsing...
Posted in Adverblog on April 12, 2005 01:07 PM
MMS marketing for Pixmania
One of Europe's e-commerce leaders in electronics, Pixmania, is running an MMS campaign with the support of PhoneValley. The French company has decided to include mobile marketing in its multi-channel strategy in order to build a closer relationship with its...
Posted in Adverblog on April 12, 2005 08:14 AM
MSN Messenger, new opportunities for advertisers
MSN has announced the 7.0 version of its IM application Messenger and a new service called MSN Spaces through which millions of consumers can share their stories with their friends and family or the entire world. The advertising opportunities offered...
Posted in Adverblog on April 11, 2005 02:27 PM
Two codes of conduct are better than one (maybe)
Email spam is a big problem everywhere. Someone is taking it seriously, some others just ignore it. In France it seems like they preferred to take a strong position against a plague with is affecting email marketing. Last week the...
Posted in Adverblog on April 9, 2005 11:48 AM
"Naturally Beautiful" campaign launched
The Milk Development Council (MDC) in the UK has launched an integrated campaign with the support of the European Commission to promote milk consumption among 11-16 years old girls. It encourages them to increase their dairy intake, and hence calcium,...
Posted in Adverblog on April 9, 2005 08:20 AM
The advertising future is mobile
The Guardian reports the opinion of Andrew Robertson, recently appointed CEO of BBDO agencies' network, who believes mobile phones will soon start playing a key role in advertising. The article also quotes a BBDO report which found out consumers would...
Posted in Adverblog on April 9, 2005 08:11 AM
In the Navy!
The Royal Navy in the UK has launched an online campaign to recruit aircrew. Netimperative reports the initiative is managed through COI and developed in partnership with Glue London and I-Level. Email marketing will play a key role, with target...
Posted in Adverblog on April 8, 2005 03:34 PM
No party? No Vodka...
The web agency Interwall has created an online campaign in Germany to promote the vodka brand Puschkin. The new web site, as the ones any other vodka brand, is packed with advertainment style content, ranging from cocktail recipes to ads....
Posted in Adverblog on April 8, 2005 02:42 PM
A shootout for Samsung
Samsung is running a basketball advergame called the Shootout to engage users and give away Tv sets. If you're interested, be sure to play today, since the contest will finish tonight. Since March 15th ads have been running, among the...
Posted in Adverblog on April 8, 2005 02:14 PM
Italy, search engines... what?
Ad Maiora, one of the top European agencies specialized in search engine marketing has just released the results of study on web site visibility of the top 100 Italian ad spenders that invest in traditional media. According to the analysis,...
Posted in Adverblog on April 7, 2005 01:37 PM
An advergame for le TGV
Given the excellent results obtained last year from an online campaign, TGV the ultra-fast French train, has decided to launch an online competition to support the special ticket prices they are currently offering. By playing online, users can win one...
Posted in Adverblog on April 7, 2005 11:03 AM
Fanta: Ice, Lemon and jokes
Fanta is running a viral campaign in Belgium through a microsite connected to its IcyLemon brand. The idea, developed by Ogilvy Interactive, has been launched on MSN on April 1st, and includes a series of advertainment jokes to engage friends...
Posted in Adverblog on April 7, 2005 09:51 AM
Adobe: Everything but the Idea
Adobe has launched a new campaign to promote its Creative Suite 2. As reported in the press release the ad campaign aims to create a deeper, more emotional connection with graphic artists, designers and other creative professionals. It was developed...
Posted in Adverblog on April 6, 2005 04:08 PM
A viral video to look for an advertising idea
Ogilvy & Mather (Alexander Zelmanovics Executive Creative Director) has created a multichannel campaign for Raiffeisen Bank targeting young users in Austria. The initiative includes TV and print ads, billboards and internet advertising. The key in the campaign is an absurd...
Posted in Adverblog on April 6, 2005 03:05 PM
Win a trip to the Loire Valley
The Pays de la Loire have launched an online competition to attract tourists to the region. I've found the ad on Le Monde, it had an attractive graphic so I clicked on it and found this nice cartoon style advergame...
Posted in Adverblog on April 5, 2005 09:53 PM
Don't put your banner on the wrong site
There is a polemic going on in Australia about big brands advertising on websites that facilitate piracy of software and movies. Companies like Foxtel and ING Direct, which had ads running on sites like Pirate Bay, said it is not...
Posted in Adverblog on April 5, 2005 03:05 PM
Online push for T-Mobile
U-Fix is a new billing service now available from T-Mobile in the UK. In order to promote its launch, the carrier has created a massive online campaign. Digital Bulletin reports the creativity is by Saatchi & Saatchi and Glue London....
Posted in Adverblog on April 4, 2005 09:14 PM
Tickle the girl and discover Axe
Axefeather is a website created to promote Axe (Lynx in the UK) among young people. Feather is part of a series of brand building executions aimed at a male target audience of 16- to 20-year-olds. Rather than promoting a specific...
Posted in Adverblog on March 16, 2005 09:04 AM
Don't delete that cookie!
You could fool a lot of work from advertising and marketing firms... A new study by Jupiter Research found out that nearly 40 percent of Internet users delete cookies from their computers at least once a month. If this is...
Posted in Adverblog on March 14, 2005 05:25 PM
Discovery Channel promotes the "Dragons"
Discovery Channel has launched an interactive campaign to promote the two-hours special "Dragon" which will air on March 20. The campaign, created by Agency.com, will last three weeks, targeting science fiction, dragon and fantasy fans aged 25-44. Read more on...
Posted in Adverblog on March 13, 2005 02:28 PM
Quick links: online advertising stats
- Automotive, health, travel and household goods will lead the online advertising market (according to Jupiter Research) - Broadband boosts advertising surge, the Financial Times reports - Beauty brands get the best results online (a new research by Dynamic Logic...
Posted in Adverblog on March 10, 2005 08:00 PM
Quick links: St. Patrick's Day
- iPod aids Irish pub crawl [from MacWorld] - Beechwood creates a St. Patrick's Day integrated campaign for Jameson Irish Whiskey....
Posted in Adverblog on March 9, 2005 08:28 PM
New rich media formats presented
Eyeblaster has introduced the VideoStrip ad format, a teaser video within a banner unit that quietly grabs users' attention and enticing them to interact. Upon rollover or click, the video expands to its full size, remaining perfectly in sync as...
Posted in Adverblog on March 7, 2005 09:05 AM
There is life beyond Google
According to Nielsen//Netratings Google is the leader among search engines, but users have started using other major engines also. A new research (opens .pdf) only a small number of users use only one search engines. Nielsen//Netrating explains that 58 percent...
Posted in Adverblog on March 1, 2005 03:00 PM
Gran Turismo, "gran sito"
Zugura has developed a website for the new Sony Playstation game Gran Turismo 4. The site features a lot of information, giving a comprehensive picture of the game's characteristics and potentials. The content is divided into four sections: the car...
Posted in Adverblog on March 1, 2005 02:43 PM
Sony Ericsson presents the WorldQuest.05
Sony Ericsson has presented WorldQuest.05, a global online reality game where players will compete to become the "Master of Mobility" using the latest Sony Ericsson devices. The challenge will last twelve weeks, to win players must be the first to...
Posted in Adverblog on March 1, 2005 07:41 AM
Kill the vampires and win with Blade Trinity
Eagle Pictures has launched an advergame connected to an online competition to promote the Italian release of the movie "Blade Trinity". A special section on the popular website Tuttogratis presents the game, which isn't particularly engaging. Anyway, users that manage...
Posted in Adverblog on February 28, 2005 02:08 PM
A viral video for "Lost"
The ABC tv series "Lost" is coming to The Netherlands. It will start on March 4th on NET 5. There is an interesting video promoting the show. Digital agency LaComunidad developed the viral 'Lost' concept and the micro site, it...
Posted in Adverblog on February 28, 2005 10:53 AM
Atari pushes (too?) it hard
A new video ad by Atari is entitled "The Jefferson Parliament Bomber Footage" and is supposed to promote the new videogame "Act of War". I'm not sure how many people will actually enjoy this video, but as the fact that...
Posted in Adverblog on February 28, 2005 08:03 AM
Sony: videogames and pizza for lazy players
Sony has built in the ability to order pizza in its latest multiplayer game "Everquest II". By typing the command "/pizza" players are taken to the Pizza Hut website where they can place an order. Dailypress reports Sony plans to...
Posted in Adverblog on February 27, 2005 03:13 PM
WAP ads: handle with care...
24/7 Real Media will provide the platform to deliver WAP advertisements across Vindigo's suite of mobile products. Robert Tas, senior vice president, technology and media for 24/7 Real Media commented: "Mobile marketing is the next evolution of online advertising. As...
Posted in Adverblog on February 27, 2005 08:12 AM
Cupid's Catapult
Hiton Worldwide Resorts has launched an advergame to promote its 46 romantic retreats. There is a game, called Cupid's Catapult' game, in which players help Cupid deliver gifts to their lover, who awaits them on the balcony of a cartoon...
Posted in Adverblog on February 26, 2005 11:28 AM
It's a Bagel Bonanza!
Bagel Factory has launched a viral game called ''Bagel Bonanza' produced by SugarShaker. The game themed on a game-show and is giving away 25,000 free bagels and cups of PG2GO as prizes to encourage trial and footfall into Bagel Factory...
Posted in Adverblog on February 25, 2005 01:59 PM
Welcome to Akuel City
Condoms brand Akuel has launched a new advertising campaign featuring Tv spots and co-branded websites with MSN.it and Virgilio.it. Akuel City has an advertainment approach aiming at attracting and entertaining visitors. Given the kind of product they had to promote,...
Posted in Adverblog on February 25, 2005 01:47 PM
Cisco's new campaign hacks the hacker
Ogilvy Interactive Frankfurt has created a new online campaign for Cisco Systems, starring a fictional hacker named Bruno H. By clicking on a Cisco banner, users virtually connect to Bruno's desktop where they find his blog notes about a so...
Posted in Adverblog on February 25, 2005 10:25 AM
Trivial Pursuit, the challenge is online
Celebrating its 20th birthday, Trivial Pursuit has created an online challenge. Players are asked with six questions, at the end of the quiz they can submit their score and a draw to win a Trival Pursuit 20th Anniversary Edition Game....
Posted in Adverblog on February 25, 2005 09:01 AM
MSN (tries) to go viral
MSN has taken extremely seriously the recent launch of its new search engine. The have produced tons of ads appearing on Tv, radio and internet web sites. Now, following the current fashion "if it isn't viral it won't work", they...
Posted in Adverblog on February 25, 2005 08:44 AM
Two campaigns for Olà
Italian ISP Tin.it has launched an online campaign to promote its new ADSL offer. The creativity is by Olà, the planning is by Media Italia, with dhtml, screen-ad, pop-under and banners running among the others on Virgilio.it, Msn and Mtv....
Posted in Adverblog on February 24, 2005 02:18 PM
Feed me better
This post's title has nothing to do with RSS, this time "feed" is related to "food", and to the new campaign launched by Jamie Oliver (a famous English cook) to promote healthy nutrition. The idea is to ban the junk...
Posted in Adverblog on February 24, 2005 01:54 PM
The love search engine
Lycos Dating Service is a new search engine based on database containing millions of profiles and photos. The data come from iMatchup.com, LoveAccess.com, Tickle, True.com, and Lycos' own Matchmaker.com. The index of Lycos Dating Search will be refreshed daily and...
Posted in Adverblog on February 24, 2005 01:38 PM
Speedy Relief for Comic Relief
Comic Relief has run a viral challenge for Red Nose Day 05 and thirty agencies pitched ideas for viral games and movies. Inbox Digital was one of five agencies chosen to produce viral work that appears on the Red Nose...
Posted in Adverblog on February 24, 2005 08:23 AM
Transport for London: online it's better
Transport for London (TFL) will change marketing strategy over the next two years, shifting most of its annual advertising budget online. New Media Age (reg. req.) reports TFL will launch in April two integrated campaigns, to promote the Journey Planner...
Posted in Adverblog on February 24, 2005 07:35 AM
Colt: the perfect rendez-vous is online
The new Mitsubishi Colt is promoted in Belgium with an emotional touch, which reminds the LoveMarks concept introduced by Saatchi & Saatchi. Digimedia (in Dutch) reports the agencies Hypervision and Tequila have worked together to create the campaign which takes...
Posted in Adverblog on February 23, 2005 02:41 PM
Discover the 407 apartment
Marketingfacts (in Dutch) reports about an interesting campaign run by Peugeot in Poland to promote its new 407. 407 is the number of an apartment to discover where users can interact with a wide range of objects corresponding to different...
Posted in Adverblog on February 23, 2005 08:39 AM
The Quiz Queen for the Red Cross
Nancy Dell’Olio, the girlfriend of Sven Goran Eriksson, trainer of the England football team, is the host of a new online quiz created by Midasplayer for the British Red Cross. In the game, called "The Quiz Queen" Nancy introduces the...
Posted in Adverblog on February 22, 2005 09:21 PM
Shortlists for the Revolution Awards 2005
The shortlists for the Revolution Awards 2005 have been announced. Eight companies are competing to win the Agency of the Year award: Dare Digital, Glue London, Grand Union, i-level, Profero, Quantum, The Usability Group and Unique Digital. Among the others,...
Posted in Adverblog on February 22, 2005 08:10 PM
All Things Video
All Things Video is a beta program launched by Viewpoint to measure the effectiveness of online video ads. The initiative aims at comparing video ads with other conventional advertsing solutions, Tv included. Several big names (Hyundai, Microsoft Office, Pepsi, and...
Posted in Adverblog on February 21, 2005 09:12 PM
O2: a quiz for rugby fans
Mobile carrier O2 is sponsoring the English rugby team in the Six Nations Championship and it's promoting its support with an online initiative. Revolution explains rugby fans are challenged with an interactive quiz. The campaign, developed by Agency Republic, is...
Posted in Adverblog on February 18, 2005 09:00 PM
Best campaigns targeting gay online users
The winners of the annual PlanetOut Advertising Awards, have been announced this week. The PlanetOut network is a leader in gay media with over 3.3 million active register users, and the awards are assigned to the campaigns showing innovation and...
Posted in Adverblog on February 18, 2005 07:12 PM
Black & Decker prepares to run email campaign
Black & Decker has appointed Mailtrack to create a pan-European email campaign in order to learn more about its customers and prospects. Mailtrack will create a series of competitions to win products and to profile people through a questionnaire. The...
Posted in Adverblog on February 13, 2005 11:59 AM
Be my Valentine
There isn't much out there to "celebrate" Valentine's day online. After last year's Love Tatoo I would have expected to find more viral ideas playing with the Valetine's concept. I just found out about this online game by Indian agency...
Posted in Adverblog on February 13, 2005 11:06 AM
Nintendo gets ready for European online push
Nintendo is working on a multichannel campaign to promote its new console. Emerce reports the Internet part of the effort will be created by Dutch Agency Media Monks. The gaming platform will be launched in Europe at the end of...
Posted in Adverblog on February 12, 2005 08:58 AM
P&G promotes online the new Tide Coldwater
Procter & Gamble's Tide Coldwater detergent is currently promoted with an online effort with a viral touch. DMNews.com explains the site tide.com lets visitors sign up for a free sample of Tide's newest detergent for washing clothes in cold water...
Posted in Adverblog on February 11, 2005 10:46 PM
Valentine's Day on Lycos
Valentine's Day searches have increased 172 percent over the past week. It seems like women are short of ideas for this year's presents. Lycos says while Valentine's gifts for him made the top 10 list of most popular Valentine's Day-related...
Posted in Adverblog on February 11, 2005 03:41 PM
Shark Tale dvd promoted online
Dreamworks has partnered with Tiscali to promote the release on dvd of the movie "Shark Tale". Digital Republic reports Tiscali will host an exclusive movie clip across its broadband service and promote the initiative via email....
Posted in Adverblog on February 11, 2005 09:33 AM
Two blogs better than one
Starting from today I've decided to split Adverblog's content in two parts: interactive marketing will still be featured on Adverblog, while mobile marketing and other issues related to the mobile world will have their on space on Mmoom.com. Making Money...
Posted in Adverblog on February 10, 2005 02:07 PM
Chocolate and Valentine's Day
Chocolate brand Ferrero celebrates Valentine's Day in Italy with a dedicated web site. The site presents Ferrero's products Valentine's special edition (Mon Cheri, Rocher, Raffaello), a love trivia, and some editorial content with excerpts from famous love stories in the...
Posted in Adverblog on February 4, 2005 03:10 PM
The Absolut Hold'em Poker
It's winter time for Absolut Vodka which recently launched its Absolut Winter advertainment site. It features drink recipes, new screensavers and The Absolut Hold'em Poker where ten players can play at the same time. Absolut Ads' blog reports you can...
Posted in Adverblog on February 3, 2005 03:24 PM
Nivea proves successful in targeting gay people
An online campaign run by Nivea For Men targeting gay consumers proved to be extremely successful in increasing brand awareness. The effort was launched in the summer of 2004 with ads on Gay.com and PlanetOut.com. The goal was to show...
Posted in Adverblog on February 3, 2005 03:13 PM
La Caixa targets young users
Spanish Bank "La Caixa" is targeting its young customers with a mobile marketing initiative. In order to strenghten the relationship with over 940.000 people among 18 and 25 years old, La Caixa has launched "LKXA" (it's the way mobile phone...
Posted in Adverblog on February 3, 2005 02:47 PM
Relax, it's Virgin
On Adfreak Tim Nudd posts about Crispin Porter + Boguskys online advertising for Virgin Atlantic. In particular, Tim refers to the "inflight beauty therapy" that Virgin is promoting with unsual rich media ads, with sounds and animations to recreate the...
Posted in Adverblog on February 3, 2005 09:18 AM
A soup, a snowboard and a mobile phone
Virtu Mobile and Campbell Soup have launched "Soup at Hand 3D Snowboarding", a mobile game which apparently should help the food brand getting in touch with young adults. In the press release it is explained that this is a demographic...
Posted in Adverblog on February 3, 2005 08:59 AM
Word of mouth: love it or hate it
You can love it, you can hate it. But surely you can't stop it. It's the word of mouth, the viral effect that can damage (or even destroy) your brand or can make you a star in a few days....
Posted in Adverblog on February 3, 2005 07:14 AM
Nike + Brazil: it's Tiempo
Adrants reports Nike has launched a new football, pardon, "soccer" site called "Tiempo". Created by Odopod and ourcommon, it is focused on the Brazilian culture, featuring the message "We are Brazilian. We play happy.", and on the promotion of a...
Posted in Adverblog on February 2, 2005 10:14 PM
P&G launches mobile video game
Procter & Gamble has hired Aerodeon to create a mobile video game to promote its Head & Shoulders shampoo. Revolution explains the campaign is currently running in France and it's supported with Tv ads and online advertising. The mobile game...
Posted in Adverblog on February 2, 2005 08:19 PM
Text & Win with Rexona for Men
My Alert Marketing has created in Spain a mobile marketing campaign for Rexona for Men. As Diario Ipmark (in Spanish) reports, the initiative is promoted with on-pack messages and will run until the end of March. Users have to text...
Posted in Adverblog on February 2, 2005 08:16 PM
Samsung looks for the best mobile gamer
German Agency Planetactive has just created an online pan-European campaign for Samsung to discover the "European Mobile Games Champion". The ads will run in Germany, Italy, UK, Belgium and The Netherlands until February 13th. The campaign includes an email marketing...
Posted in Adverblog on February 2, 2005 02:35 PM
MMS pictures will become stamps in Switzerland
Swisscom Mobile, the Swiss Post and The Communication Museum have launched a cool initiative to engage users with MMS. In English it would be called "Swiss Mobile - A Country on the Go" in German it's "Swiss mobil - Ein...
Posted in Adverblog on February 2, 2005 02:15 PM
Enjoy the Afternoon Spirit
Pickwick Tea has decided to take another step in advertainment promoting its "Afternoon spirit" with an integrated campaign which takes advantage of a tv commercial and an advergame. As Emerce (in Dutch) reports, the campaign is a result of a...
Posted in Adverblog on February 2, 2005 01:22 PM
Master new sensations (aka Kamasutra on your mobile)
Indian newspapers have dedicated a lot of space to a news coming from Russia where the biggest carrier, Mobile Tele Systems has started offering Kamasutra tips to its subscribers. Russian mobile phone users can listen to the ancient Indian art...
Posted in Adverblog on February 2, 2005 11:31 AM
Text to vote during the Super Bowl
Football fans watching the Super Bowl this Sunday will able to use their mobile phones to vote for the best Tv ads. There is always a lot of talk around the TV spots aired during the match, and this is...
Posted in Adverblog on February 1, 2005 09:53 PM
There is life on Mars
Are you ready to enter the Martian online space? If your answer is yes, than click here and find out the latest advertainment experience offered by the snack Mars. The site, Life on Mars, developed by Tequila\Sydney features some advergames...
Posted in Adverblog on February 1, 2005 08:50 PM
Lufthansa flies high with Profero
Lufthansa is currently running a two-months online advertising campaign in Italy to promote flights with special prizes. Nicola Silvestri, managing director at Profero Italia, explains on Daily Media (in Italian, free reg.) they have decided to use large rich media...
Posted in Adverblog on January 31, 2005 05:04 PM
One Show Interactive: deadline extended
You have one more week to submit your work to the One Show Interactive Awards. The deadline has been extended to Monday, February 7. You can compete in twelve categories: Banners, Beyond the Banner (Jump pages, interstitials and mini-sites), Promotional...
Posted in Adverblog on January 31, 2005 07:18 AM
Mobisodes go live
Cell TV, as the Washington Post (via Yahoo!) calls it, is ready to go live in the United States. It's the "the latest diversion that wireless carriers are marketing to mobile American". Sprint, Cingular Wireless and Verizon Wireless have started...
Posted in Adverblog on January 30, 2005 07:11 PM
Blogger, sell your ads on eBay
Russell and TJ came up with a cool idea for bloggers: selling advertising space on eBay. Russell in a few days has collected 41$ to place a 120 x 90 banner on his blog. If it works, it might be...
Posted in Adverblog on January 28, 2005 08:07 PM
24 on mobile: a success (of course)
According to Fox, "the prop master on drama 24 got more than 50,000 calls on his cell phone after his number appeared on-screen in the Jan. 17 episode of the show". As Emily on Picturephoning brilliantly points out: "The news...
Posted in Adverblog on January 27, 2005 08:26 PM
A4, a car for every (interactive) season
iMediaconnection presents the recent Audi's campaign promoting its A4 on the US market. The ads are extremely interactive, taking full advantage of rich media features. The creative agency behind them is Mckinney & Silver (by the way, they have an...
Posted in Adverblog on January 27, 2005 03:31 PM
McD to offer wireless content
Mc Donald's moves into the US mobile arena offering ringtones, wallpapers and coupons to its clients. It will happen in restaurants in the Pacific NorthWest for a limited period of time. The Internet will also play a role in the...
Posted in Adverblog on January 27, 2005 02:42 PM
Kia Motors gets "richer"
Kia Motors is launching a rich media campaign to promote its Kia Sportage SUV. Revolution reports the ads will run for a month on Autotrader, Fish4Cars and eBay. As it happened last year Kia is taking advantage of Eyeblaster's overlays,...
Posted in Adverblog on January 27, 2005 02:26 PM
Gene Kelly: The original, updated
A few years after Steve McQueen and Humphrey Bogart another Hollywood actor revives in a Tv spot. It's Gene Kelly who stars in the new Golf campaign performing some breakdance in the famous "Singin' in the Rain" scene. The ad,...
Posted in Adverblog on January 27, 2005 02:20 PM
Ringtones parade in Germany
A mobile ringtones parade will be launched in Germany next April. It will be presented on the magazine "Musikwoche" thanks to the cooperation with the Mobile Entertainment Forum (MEF). The German top-twenty follows the steps of a same initiative launched...
Posted in Adverblog on January 27, 2005 02:01 PM
Online campaign to support Tsunami's victims
Genetsis has created an online campaign for Cruz Roja Espaa (Spanish Red Cross) to drive fundraising to help Tsunami's victims. The initiative includes banner advertising and a dedicated micro-site featuring all the news about the disaster and the opportunity to...
Posted in Adverblog on January 27, 2005 07:47 AM
New online push for Mini
New Media Age reports (sorry no link available) Meme Digital has created an online campaign for Mini which will be running in the UK until mid-February. The interactive ads aim at branding, raising awareness especially among young men (ads will...
Posted in Adverblog on January 26, 2005 08:14 AM
Good news for US mobile marketers
Mobile marketing is emerging as a highly successful medium for advertisers. A new research from Frost & Sullivan found that the revenue in the US mobile marketing market was worth $11.5 million and it will reach $69.3 million by 2007....
Posted in Adverblog on January 26, 2005 08:01 AM
A special heart for Valentine's Day
The British Heart Foundation has launched an online campaign to rais money in order to pay 30 new specialist nurses who will help over 10,000 peoplea year. As Revolution reports, there is a dedicated microsite which presents real-life stories about...
Posted in Adverblog on January 25, 2005 03:07 PM
Volvo: Life on Board
Volvo has started last week a campaign featuring the message "Life on Board". The online effort integrates the tv spots currently running on the main European tv channels. On the site www.volvocars.it/_campaigns/LifeOnBoard (for the Italian version) users can see the...
Posted in Adverblog on January 25, 2005 12:16 PM
Disney to celebrate Disneyland with advergames
Disney will celebrate this year Disneylands 50th anniversary with a series of advergaming campaigns. The kick-off for the promotions on a global scale will be on May 5th with the launch of a free multiplayer game called Virtual Magic Kingdom....
Posted in Adverblog on January 25, 2005 12:12 PM
Play it safe
Play it safe it's the slogan used by eCOGRA in a campaign to communicate the benefits (?) of honest and hassle free online gambling. The campaign will run for the first quarter of 2005 featuring opt-in emailing, PR and banner...
Posted in Adverblog on January 25, 2005 10:55 AM
KitKat presents KitKash
Buy a snack, get a code, collect points and win a prize. The concept behind KitKat mobile marketing campaign recently launched in the UK is pretty simple and therefore appealing. Instead of sending product wrappers as in traditional campaigns, "KitKash"...
Posted in Adverblog on January 24, 2005 05:34 PM
The right time for the time of your life
Virgin Atlantic is running a viral email campaign to promote its new website. Featuring the message "The right time for the time of your life" the agency Start has created an online lottery which allows a lucky winner to enjoy...
Posted in Adverblog on January 24, 2005 05:24 PM
A mobile for Lassie
According to Pc Magazine Petscell will try to take advantage of a market worth $34bn per year in the US alone, by selling mobile phones for cats and dogs. Dog owners will be able to track their pets through a...
Posted in Adverblog on January 24, 2005 05:20 PM
MSN Italia promotes Messenger
MSN Italia is running an online campaign to promote its IM service in order to increase the brand awareness and acquire new users. A competition is connected to the initiative giving away over 600 prizes. Pubblicit Italia reports the campaign...
Posted in Adverblog on January 22, 2005 05:22 PM
Marge Simpson stars in Dove campaign
Sick of watching wonderful and unreal women starring in beauty products campaigns? Then you might appreciate the ads created by Ogilvy & Mather Chicago for Dove Styling which presents a series of cartoon's women with an original hair makeover. Wilma...
Posted in Adverblog on January 21, 2005 09:19 AM
Video ads ready to explode
Accoring to a research report on online ad trends by Avenue A/Razorfish 2005 will be the year of online video advertising. Thanks to the broadband's diffusion it will be possible to deliver richer content and to enhance ads' capabilities. In...
Posted in Adverblog on January 21, 2005 09:05 AM
People on the move (in Europe)
Dan Watson will guide the European strategy team at MSN. Lianne Heite has joined as Dutch agency Bookmark coming from an experience at TBWA\Interaction. Carol Potter will be in charge of leading Unilever's account unit at JWT Worldwide. Frank Leprou...
Posted in Adverblog on January 19, 2005 09:50 PM
Poor Leonardo, great viral idea
I loved this advertainment micro-site Steve forwarded me... The world's most famous face is now 500 years old and badly in need of some restoration. You can use botox, collagen, a face lift, even breast augmentation. Mona Lisa Makeover was...
Posted in Adverblog on January 17, 2005 08:40 PM
The Tigra TwinTop goes viral
Thanks to Igor, I've found out of Tigra's latest campaign launched in The Netherlands. Opel has presented an online viral commercial as a pre-launch for its Pan European TV campaign. The new Tigra TwinTop is promoted in a funny way....
Posted in Adverblog on January 17, 2005 08:27 PM
It's Almost Hollywood
Almost Hollywood it's the title of an MMS-based soap opera launched in Denmark. The episodes last about two minutes and feature both audio and action. According to Flemming Lund, director at Inmobia, quoted on BT Mobil (in Danish), it's a...
Posted in Adverblog on January 17, 2005 03:40 PM
Mobile marketing in The Philippines
I didn't know The Philippines were the SMS capital of the world. Or at least this is Arthur Policarpio, CEO at of Global Wireless Connections (GWC) said. Of course his company is in the field and it's trying to expand...
Posted in Adverblog on January 17, 2005 03:21 PM
It's Sunny!
Fort Lauderdale is running a multi-channel marketing campaign to attract tourists during the winter season. As The Sun Sentinel reports, last week a "Beach Mobile", a heated, glass-enclosed trailer with a palm tree, beach sand, lifeguard stand and two bathing...
Posted in Adverblog on January 17, 2005 11:32 AM
Clics d'or 2005
Le Grand Prix De l'Internet has assigned its awards (Clics d'Or 2005) last week, recognizing the best French online works. 379 sites and campaigns have been submitted to compete in seven different categories. For what concerns interactive marketing, in the...
Posted in Adverblog on January 14, 2005 02:51 PM
Delta easy fares, easy traffic
Delta Airlines has introduced a simplified fare structure promoting it wiht a multi-channel campaign that includes outdoor advertising, direct mail, newspaper, radio and, of course, online marketing. As a result, in a few days traffic to Delta's site increased by...
Posted in Adverblog on January 14, 2005 02:11 PM
The TGV runs online
A couple of months ago, we talked about TGV, the ultra fast French train, promoting itself with an online marketing effort. Now Le Journal du Net (in French) provides us with some campaign's insights. The initiative (creative by TBWA Interactive)...
Posted in Adverblog on January 13, 2005 02:28 PM
Making sense of mobile video
2005 has started since less than two weeks and I'm glad to find out we already have a buzz word that will take us through the (wireless) year: "mobile video". Sorry about the sarcastic approach to the issue, but I...
Posted in Adverblog on January 13, 2005 10:09 AM
A new "Va Va Voom" for Clio
Football player Thierry Henry stars in the third stage of Renault Clio's integrated push. The campaign includes Tv and cinema advertising as well as online marketing. Digital Bulletin reports Publicis Dialog has created a micro-site featuring a virtual hotel and...
Posted in Adverblog on January 13, 2005 08:13 AM
Hollywood movies on 3g phones
conVISUAL will be soon offering Hollywood Blockbusters to UMTS users around the world. The news might sound cool at first, but then you find out that only the movies' key scenes will be available. Furthermore, if you go through the...
Posted in Adverblog on January 13, 2005 08:05 AM
Ing Direct Italia: 3m Euros online
At the end of December Ing Direct Italia has started an online marketing campaign to further enlarge the clients' base of its "Conto Arancio". Creativity and planning have been delivered by Fullsix, which is showing ads, among the others, on...
Posted in Adverblog on January 12, 2005 09:17 PM
People on the move in Europe
Following the depart of Danny Meadows-Klue, the IAB UK has appointed Guy Phillipson as new CEO. Phillipson, who looks like Hugh Grant's brother, has been head of advertising at Vodafone since 1999. Yahoo France has named Carole Dubourg-Touati Sales Director....
Posted in Adverblog on January 12, 2005 09:01 PM
Something new at Espotting Spain
Espotting Spain has created a new department of "Estrategias online" in order to better serve the local market. The new company's sections is the result of the merging of the Customer Support and the Editorial teams. The solution aims at...
Posted in Adverblog on January 12, 2005 04:15 PM
Cossette hires "sandwiches" for McD
McDonalds is launching a new turkey sandwich in Canada and has hired a bunch of "sandwich-men" to promote it. The campaign, created by Cossette Communication-Marketing, also includes print, radio and tv advertising and a web effort. Cossette is currently doing...
Posted in Adverblog on January 12, 2005 03:47 PM
Mobile phones as a fashion statement
... for men. A new research by Idc found out that young adult males are more likely than females to purchase mobile phones as fashion statements. The study, "What Makes Mobile Users Tick? The Underlying Factors of Mobile Phone Usage...
Posted in Adverblog on January 11, 2005 09:09 PM
Yahoo! the Life Engine
Marketers listen up: Yahoo! targets specific online audiences like no other does (or, at least, this is what they say). Medipost says a new print and online campaign will target media buyers and marketers explaining the precision of Yahoo!'s advertising...
Posted in Adverblog on January 11, 2005 02:21 PM
Click or trick?
Frauds in PPC advertising are just around the corner, as Pete Lerma explains today on ClickZ. In the article you can find out who is usually behind the stolen clicks and a few companies that can help you detecting the...
Posted in Adverblog on January 11, 2005 01:54 PM
Volvo thinks about mobile marketing
Volvo is no doubt a Company that believes and, most of all, invests in new media marketing. We have seen excellent Volvo's campaigns on the Web, and now we find the car manufacturer testing mobile marketing's potentials. In December they...
Posted in Adverblog on January 11, 2005 01:28 PM
Osama gets a new haircut
"If you are too busy to come to us, we will come to you". Belgian agency Scholz & Friends Antwerp has used an unusual "star" to promote Beauty Services a personal hairstyling firm in Brussel. Swiss news site Persoenlich reports...
Posted in Adverblog on January 10, 2005 08:05 PM
Viral campaign for "The Imperatives"
UK online magazine Netimperative has launched a viral campaign to promote its digital awards "The Imperatives". Created by Skive Creative, the viral quiz enables users to determine what kind of awards attendee they are. The awards will be assigned in...
Posted in Adverblog on January 10, 2005 02:38 PM
SMS mania around the world
Mike Grenville at 160 Characters did a great job collecting info worldwide and building up a page with the number of text messages sent worldwide on New Year's eve and New Year's day. I can add a number from Italy,...
Posted in Adverblog on January 10, 2005 02:23 PM
Bridget (Jones) blogs via mobile
Malaysian loyalty marketing expert Bonuslink has collaborated with United International Pictures to launch a mobile campaign promoting "Bridget Jones: The Edge of Reason". As explained on Cinema Online, the initiative features a mobile blogging section which allows fans to have...
Posted in Adverblog on January 10, 2005 01:58 PM
The fall of French lovers' myth
2005 has begun in an "exciting" way in the French advertising market. ToutSurLaCom reports about the launch of two print campaigns to promote Chambre 69 and Yoba, sites dedicated to "women pleasure". The ads for Chambre 69 have been created...
Posted in Adverblog on January 10, 2005 01:36 PM
Kyocera: blogs and advergames
Kyocera has inaugurated a new advertising network on blogs launched by Burst! Media. Kyocera Wireless ads, created by Media Revolution, will start running this week on Screenhead, Gizmodo, and Defamer. As explained in the press release, the leaderboards promote the...
Posted in Adverblog on January 7, 2005 10:28 AM
Don't cheat us with irrelevant numbers
Nielsen//NetRatings has launched this week its online advertising tracking system AdRelevance. The first report points out that the number of banner advertisements run on European websites has increased by 24%, from 76,375 in November 2003 to 94,939 in November 2004....
Posted in Adverblog on January 7, 2005 09:16 AM
Gaming and advertising
The Journal of Interactive Advertising is now out with a special issue on "Gaming and its Relationship with Advertising, Marketing and Communication". Among the others, the following papers are particularly interesting: "Advertainment or Adcreep? Game Players� Attitudes toward Advertising and...
Posted in Adverblog on December 22, 2004 10:51 AM
Top Australian agencies named
Australian magazine B&T has named the top agencies in the country for 2004. Clemenger BBDO Sydney has been awarded with the "National Agency of the Year" recognition. M&C Saatchi received the prize for "Integrated Agency of the Year", while M&C...
Posted in Adverblog on December 21, 2004 11:53 AM
SMS push for Interflora
Interflora is running its first ever direct marketing campaign, using direct mail and SMS. As DM Bulletin reports, the campaign, by WWAV Rapp Collins Leeds, includes elements like an advent calendar, which reminds customers that Interflora takes orders up to...
Posted in Adverblog on December 17, 2004 11:53 AM
Epica Awards winners
The Epica Awards have been recently assigned. In the interactive categories the following winners have been named: - Best website: Clockwork (Amsterdam) for "First8, Foundation Against Poverty" - Best online film: The Viral Factory (London) for Trojan Condoms Weight Lift...
Posted in Adverblog on December 17, 2004 11:19 AM
Piaggio offers free music
Buongiorno Vitaminic has created a pan-european campaign to promote the new Piaggio NRG Power. The initiative will run in Italy, France, Germany and Spain with the aim of driving traffic to the site www.nrg.piaggio.com and then building the NRG Community....
Posted in Adverblog on December 17, 2004 10:47 AM
Videogames advertising will be measured
Nielsen will provide third-party measurement for a videogame advertising network. As MediaPost the service will be available from the second quarter of 2005 providing reports to the Massive Video Game Advertising Network....
Posted in Adverblog on December 16, 2004 01:35 PM
Money rings in The Netherlands
Emerce (in Dutch) reports the ringtones market in The Netherlands has generated a business worth among 20 and 30 million euros in 2004. The difference in the evaluation depends from the provider to talk to (for the article Emerce got...
Posted in Adverblog on December 15, 2004 10:27 AM
Orange king for a day on MSN
International mobile carrier Orange will run a pre-Christmas campaign for a day on Msn network. As Revolution Magazine explains, tomorrow, December 16th, Orange's brand will "invade" Msn's portal as well as Hotmail and Messenger. Advertising focuses on the Orange pay-as-you-go...
Posted in Adverblog on December 15, 2004 10:06 AM
The perfect virtual showroom
If you are an automaker and you'd like to take full advantage of the Internet's potentials, you should follow Saturn's example. Goodby, Silverstein & Partners have created one of the nicest micro-site in the industry to promote Saturn's Relay model...
Posted in Adverblog on December 14, 2004 02:44 PM
Consumers ready for LBS
According to a new report by In-Stat/MDR US consumers are ready for wireless location-based services. 2005 will be a banner year for carrier deployments of LBS, driven initially by the integration of location capabilities into existing services such as mobile...
Posted in Adverblog on December 14, 2004 01:23 PM
Nordic Christmas for Coke
Swedish agency Perfect Fools has created the Coca-Cola Christmas Tournament 2004. Running in Denmark, Finland, Sweden and Norway the competition features three advergames (Castle Climb, Triple Trouble and Knight Flight) and allows users to win an mp3 player. The initiative...
Posted in Adverblog on December 14, 2004 08:22 AM
Marvel Universe goes wireless
Mforma has signed a deal with Marvel to distribute its entertainment content worldwide, except for Japan. MFORMA will also co-publish selected Marvel-based mobile games with Activision. The offer will include heroes as Spider-Man�, X-Men�, Fantastic Four�, Incredible Hulk�, Captain America�,...
Posted in Adverblog on December 13, 2004 09:03 PM
Text & get the discount
Cosmetics brand Maybelline New York has launched a mobile-based campaign to distribute discount coupons in The Netherlands. Emerce (in Dutch) explains the initiative is supported by online banners where users can find the number to text their request to in...
Posted in Adverblog on December 10, 2004 09:30 AM
Spot the Vegan
Spot the Vegan... It sounds like a menace, but it's simply the tagline of a new viral campaign launched by the Vegan Society to promote the benefits of a vegan lifestyle. Revolution Magazine reports the campaign invites users to choose...
Posted in Adverblog on December 10, 2004 09:19 AM
Burger King offers coupons on the Web
Burger King has started an online campaign to distribute coupons through the German portal Web.de. The initiative allows surfers to download and print coupons to redeeem a metal poster cards branded Coca-Cola in Burger King's restaurants. The campaign also includes...
Posted in Adverblog on December 10, 2004 08:56 AM
Napster goes Mobile
Napster and Dwango have signed a deal to launch �Napster Mobile� across major North American carriers. The service will allow users to choose ringtones that fit their lifestyle, musical tastes and mood from an extensive song catalog while they earn...
Posted in Adverblog on December 10, 2004 08:44 AM
Disney Mobile lands in Spain
Telefonica Moviles Espana and the Walt Disney Internet Group have signed a wireless content distribution agreement to launch Disney Mobile in Spain. Disney Town site will become part of "MoviStar emoci�n", Telef�nica M�viles Espa�a content portal. Disney Town offers video,...
Posted in Adverblog on December 10, 2004 08:34 AM
Mobile marketing for immediate results
MindMatics is helping Pitcher & Piano (a bars' chain) with a mobile marketing campaign. It will be divided into three phases, with the aim of gathering data and strengthening the relationship with existing customers. Tristram Hillier, marketing manager at Pitcher...
Posted in Adverblog on December 9, 2004 01:26 PM
Starbucks: The Red Cup
We don't hear often about Starbuck's ads, usually they prefer to market their products in other ways, but this time they have decided to take the Christmas season seriously. As Lewis Lazare wrote on the Sun Times about one month...
Posted in Adverblog on December 8, 2004 10:40 PM
The Big Poster is watching you
An old form of advertising (outdoor) is starting to take advantage of an new communication medium (the mobile phone). Love is in the air between street posters and cellular phones, giving a new meaning to the word interactivity. Netimperative talks...
Posted in Adverblog on December 8, 2004 10:20 PM
It's ringtones mania (for now)
Ringtones will generate a huge business also in the United States, where now there are about 40 million cell phones capable of downloading such a content. Mercury News dedicates an article to the ringtones mania in the US, providing a...
Posted in Adverblog on December 8, 2004 10:08 PM
Porsche runs online ads
iMediaConnection presents in its "Creative Showcase" one of the few luxury brands that have decided to invest in online advertising: Porsche. To introduce the new 911 Carrera Porsche has asked Eyewonder to create a video banner that could deliver their...
Posted in Adverblog on December 8, 2004 04:47 PM
Nike presents the "Chamber of Fear"
NBA player LeBron James stars in Nike's latest campaign "Chamber of Fear," which promotes James' Air Zoom LeBron II shoe and are based on the 1978 Bruce Lee flick "Game of Death." The Tv ad has been banned in China...
Posted in Adverblog on December 7, 2004 10:01 PM
Boston.com: let's plow
Boston.com has launched "Snowplow Game" a catchy online feature to engage New Englanders. Players steer a snowplow through Boston after a blizzard, whizzing by popular city landmarks such as Fenway Park, the Citgo sign, and the John Hancock tower, in...
Posted in Adverblog on December 7, 2004 09:32 PM
Mobile soap opera arriving to Australia
"My Kind", a six-month series, is arriving to Australian mobile phones. Iconmobile and Media Republic will try to replicate the success of the made-for-mobile drama which is succesfully runnning in The Netherlands. You can read more on The Age....
Posted in Adverblog on December 7, 2004 02:18 PM
Mobile greeting cards
Enpocket has signed an agreement with Hallmark Cards to create, distribute and market mobile greeting cards. The mobile applications, available in Java and Symbian applications, make it easy to interact and share images using underlying technologies that users are not...
Posted in Adverblog on December 7, 2004 01:34 PM
Mobile Application Awards 2004
Ericsson has announced the winners of the Mobile Application Awards 2004. The purpose of the Awards is to find the best, market-ready mobile applications focusing on services that add value, create convenience and make daily life and work easier and...
Posted in Adverblog on December 6, 2004 01:12 PM
Star Wars goes wireless
THQ Wireless has signed a deal with Lucasfilm which grants THQ Wireless to develop and distribute a comprehensive offering of Star Wars branded content for mobile phones. Fans worldwide will be able to interact with and personalize their mobile phones...
Posted in Adverblog on December 6, 2004 11:16 AM
Internet Advertising Competition Awards
The Web Marketing Association today announced the launched of its third annual Internet Advertising Competition (IAC) Awards, a program to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The...
Posted in Adverblog on December 6, 2004 11:03 AM
Sexy content for US mobiles
Adult entertainment for mobile phones branded Playboy will hit the US market early next year. Playboy has just signed a deal with Dwango Wireless to distribute custom content including Playboy-themed games, images, video clips, voice clips and ring tones. With...
Posted in Adverblog on December 5, 2004 09:54 PM
Chase the paper...
Australian agency Channel One has just launched PaperChaser, an online game created for Double A paper to compliment the current TV and outdoor campaign. The game centres around the female character from the TV ad, whos job it is to...
Posted in Adverblog on December 5, 2004 09:44 PM
Esso targets hockey lovers
Without their beloved NHL Canadian hockey fans are looking for hockey content of any kind. Imperial Oils Esso brand, a long time hockey sponsor in Canada, has launched www.essopowerplay.com. The micro-site, developed by Launchfire Interactive, features an NHL trivia advergame...
Posted in Adverblog on December 5, 2004 05:03 PM
MuLiMob, Multilingualism and Mobility
If you work in the wireless industry, you might be interested in the MuLiMob project. Funded by the European Commission as part of the IST programme, MuLiMob SSA aims to make the most of Europe's multilingual and multicultural diversity for...
Posted in Adverblog on December 4, 2004 10:03 PM
Branding campaign for Meetic
Dating site Meetic has invested 10 million euros in a pan-european campaign. They have decided to change their marketing approach differentiating the brand image from the competitors by avoiding the "classic" boy & girl image. Journal du Net (in French)...
Posted in Adverblog on December 3, 2004 01:36 PM
New web look for Campari
Tribal Ddb has developed the corporate web site for Campari. The site, a part to the information for investors, distributors and journalists, allows users to download a desktop version of the calendar 2005, get e-cards and screensavers and read the...
Posted in Adverblog on December 3, 2004 01:22 PM
McDonald's: an "incredible" promotion
Following the success of last year's campaign connected to the movie "Finding Nemo", McD Italy has decided to repeat the "text & win" initiative with "The Incredibles". Everyone buying a soft drink at McDonald's will get a code to text...
Posted in Adverblog on December 3, 2004 12:56 PM
Heineken engages Thai mobile users
Mobile React reports about the successful conclusion of Heineken's recent mobile marketing program in Thailand. The two month activity adopted a sales-linked loyalty rewards program and generated a participation rate in access of 17%, probably the highest measured response rate...
Posted in Adverblog on December 3, 2004 11:49 AM
Speedy Santa!
It's Christmas time and, as usual, the online world gets ready for the event with games, goodies and jokes. Speedy Santa is a cool viral game by Inbox Digital where you have to drag Santa Claus around a track. The...
Posted in Adverblog on December 3, 2004 09:23 AM
o2 promotes the "Bundesliga"
"Bundesliga", the German football championship is been promoted through a mobile marketing effort by o2. The initiative takes advantage of a dedicated micro-site, where the available mobile content is presented. Football fans can sign up to receive MMS and video...
Posted in Adverblog on December 1, 2004 01:52 PM
Make love, Not Spam (and beware of hackers)
Swedish agency Starring has developed cool online campaign for Lycos Europe. On the site www.makelovenotspam.com users can download a screensaver which makes visits to spammers' sites. By generating a lot of traffic spammers' servers slow down and face higher bandwidth...
Posted in Adverblog on December 1, 2004 12:02 PM
Advergames for BBC Radio 4
BBC Radio 4's web site is launching two advergames developed by Magneto Interactive. As New Media Age reports, the games are a crossword with audio clues and an online quiz to complement the 'Round Britain Quiz' radio show....
Posted in Adverblog on December 1, 2004 10:49 AM
MMS casting by Tim
To become famous, all you need is a mobile camera phone. Italian carrier Tim has launched an MMS based casting to discover new "movie talents". The competition is divided in two parts: users can text a 20 seconds video with...
Posted in Adverblog on November 26, 2004 11:28 AM
Business models for 3G players
3G Americas has published a white paper (.pdf) which identifies the development approaches and business models for consumer wireless applications as well as substantiates the opportunity of this growing wireless data market with the GSM family of technologies....
Posted in Adverblog on November 25, 2004 08:51 AM
Support Adverblog
Dear reader, if you enjoy Adverblog and you feel like supporting the site, please consider making a donation through PayPal. This will help me paying the bills and launching new features in the next future. Despite the fact this is...
Posted in Adverblog on November 24, 2004 10:24 PM
Discover the RBK Streets
Zugara has created a new site for Reebok. RBK Streets is a cool site where users can hang around, interact with the environment to discover Reebok's shoes and an impressive range of goodies. The site works for branding, since it...
Posted in Adverblog on November 24, 2004 09:33 PM
Eurostar celebrates its birthday online
Glue London has created a micro-site and a viral game to promote Eurostar's 10th birthday. As Brand Republic reports, the site is connected to the tv spot by TBWA\London....
Posted in Adverblog on November 24, 2004 04:56 PM
Xmas push for BBC's digital radio
Digital-Lifestyles.info reports thee BBC will be launching a multi-format campaign to promote Digital Radio. The ads, created by Fallon, will run until Christmas on tv, radio and the Internet....
Posted in Adverblog on November 24, 2004 04:44 PM
Text 2 win when the Knicks play
TextnWatch2Win100K is an initiative launched by Unwired Appeal and Insite Media Group to engage spectators during NY Knicks basketball matches. During the first quarter of select Knicks games, fans are broadcast questions via television ads, radio spots, and SMS. After...
Posted in Adverblog on November 24, 2004 04:36 PM
Uniroyal presents the Fun Cup
Tire manufacturer Uniroyal has launched an advergame to support its online marketing efforts. The Uniroyal Fun Cup is a realistic web race developed by the German agency WM Team. The game has an impressive graphics (that can even make you...
Posted in Adverblog on November 24, 2004 04:24 PM
Tips to market mobile games
There is a big buzz around mobile gaming, consumers want to play, and developers want to make money out of it. On Wireless Developer Network Jim Harvey of Pinpoint Networks shares a few suggestions to make the mobile gaming business...
Posted in Adverblog on November 24, 2004 04:07 PM
Crazy Xmas advergame
Blockdot has released a new holiday game called, Attack of the Mutant Artificial Trees. The game is a 'point and shoot' style game in which mutated artificial trees burst out of their boxes with sounds like "bah humbug" and eerie...
Posted in Adverblog on November 23, 2004 09:48 PM
Mobile gaming boom in India
In-Stat/MDR reports Mobile gaming is emerging as one of the fastest-growing and most popular applications in India's digital consumer economy. The Indian mobile gaming market will generate $26 million (US$) in revenue in 2004, and will increase to $336 million...
Posted in Adverblog on November 23, 2004 09:42 PM
Opera's predictions for 2005
The Opera Economic & Media Forecast 2005 (.pdf) predicts online advertising will overtake radio. The report analyses in particular the UK advertising economy, compares different media and anticipates a series of trends for 2005. Opera predicts the online advertising marketplace...
Posted in Adverblog on November 23, 2004 10:37 AM
Text & listen at Jay-Z concerts
In an innovative in-venue campaign, ThumbPlay has partnered up with Swagger Wireless to provide concertgoers to the current national 'Jay-Z and Friends' tour with an on-screen chat application, in which text messages are displayed on large video screens installed in...
Posted in Adverblog on November 22, 2004 12:08 PM
The Hot Dog revenge
Nike has created an online follow-up ad for its Shox shoes. At www.nikeshox.com people can see the second part of the tv spot by Wieden & Kennedy Amsterdam in which a man a man chases the hot dog stand through...
Posted in Adverblog on November 22, 2004 10:13 AM
Melody Card by Ferrarelle
Italian carrier Tim and Buongiorno Vitaminic have created "Melody Card Ferrarelle", a card inside the 6-bottles pack of Ferrarelle mineral water, with a code to get a free ringtone. Pubblicit Italia reports about the initiative which will run until the...
Posted in Adverblog on November 18, 2004 12:07 PM
Mobile entertainment propels 3G
Mobile entertainment services will propel 3G to become a high-volume, high-revenue industry. Doug Rasor, Texas Instruments' Vice President and Manager for Worldwide Strategic Marketing, is convinced that ringtones, 3d games, video and multi-megapixel cameras will drive the growth of 3G....
Posted in Adverblog on November 18, 2004 09:54 AM
Sony: Sleep Tomorrow
Sony Ericsson has launched a multi-channel effort to promote its new K500i camera phone. The "Sleep-Tomorrow" campaign by Mec Digital will be featured through the Lycos European network until February 2005. A competition giving away a five-days vacation is associated...
Posted in Adverblog on November 17, 2004 09:33 AM
Travel with taste with Europcar
If your rent a car from Europcar for three times, you get a guide to the best restaurant in Italy. The initiative "Travel with taste" is supported by an online campaign (by Slash) which employs about 7 percent of the...
Posted in Adverblog on November 17, 2004 08:30 AM
The power of CNN Under Your Command
It sounds like a menace, but it's just the title of CNN's branding campaign launched online and on Tv. iMediaConnection explains the initiative features CNN on-air journalists such Christiane Amanpour,and Paula Zahn in humorous promotional spots....
Posted in Adverblog on November 16, 2004 09:48 AM
It's time for the "Digital Joy"
I'm sorry I can't be positive when I read about such campaigns. I have nothing against Microsoft or Intel, I just believe the theme they have chosen is rather depressing. The "Digital Joy" concept summarizes the negative aspects of contemporary...
Posted in Adverblog on November 15, 2004 07:55 PM
The new Honda Fr-V is online
The promotion in Italyof the new Honda Fr-V has started last week and will last for about ten days. As Pubblicit Italia (in Italian) refers, the creativity is by Ata De Martini, while ZenithOptimedia Interactive managed the planning. The campaign...
Posted in Adverblog on November 15, 2004 11:46 AM
Catch the Tigra with an MMS
The launch of the new Opel Tigra TwinTop has been promoted in Switzerland with a multi-channel campaign created by Trio. The initiative has included an advergame and a smart MMS-based guerrilla marketing game to engage people around the country. People...
Posted in Adverblog on November 14, 2004 09:02 AM
Dutch online advertising market flourishing
Emerce (in Dutch) reports the online advertising market has grown by 62 percent in the third quarter (with respect to the same period of 2003). According to IAB NL and BBC De Media en Reclamebank which examined datas provided by...
Posted in Adverblog on November 12, 2004 09:30 PM
Nestl promotes cereals among teenagers
Nestl is promoting the launch of its new cereals in France with an integrated marketing campaign developed with the support of Phonevalley and Business Interactif. On the cereals' packs consumers find a code they can use on the dedicated web...
Posted in Adverblog on November 12, 2004 08:55 PM
Pfizer's online video campaign
Pfizer has decided to extend its streaming video advertising campaign with MSN Video through the end of 2005. The news is reported on ClickZ, explaining that the decision has been taken after reading the results of a study conducted by...
Posted in Adverblog on November 12, 2004 10:38 AM
Branding campaign for Kotex
An advergame (Poppit?) and a quiz have been launched by Kimberly-Clark to promote its Kotex brand. MediaPost explains the internet effort will include a video of an animated ad, which will be shown on sites visited by women aged 18-24....
Posted in Adverblog on November 11, 2004 01:48 PM
Sweet online ads
Swiss chocolate producer Lindt is running an online campaign in Italy to promote its products. The creative has been developed by Ol and aims at highlighting the quality of Lindt chocolate by stimulating all the senses. As Pubblicit Italia refers,...
Posted in Adverblog on November 11, 2004 09:49 AM
Come on, let's fly
Easyjet is running today a one-day campaign on MSN to promoted its brand and its 187 destinations. The creative has been developed by OMD Digital....
Posted in Adverblog on November 10, 2004 03:19 PM
Motorola learned the online lesson
If you integrate online and offline in your viral marketing campaign it would turn out far more effective. This is one of the lessons learned by Motorola in two years of online marketing. An interesting article on ContentBiz.com tells more...
Posted in Adverblog on November 10, 2004 02:46 PM
Snapple successful with Enpocket
About one month ago I posted about Snapple's mobile marketing initiative in the US. The results of the campaign have been presented last week in a press release: the campaign was successful at generating brand awareness among a hard to...
Posted in Adverblog on November 10, 2004 02:30 PM
Robbie Williams "Misunderstood" on 3
3 and EMI have announced last week the exclusive release of Robbie Williams' new video, 'Misunderstood' to 3 mobile phones before it is premiered on TV or web. 3G.co.uk quotes the opinion of Doug Lucas, Vice President, Digital Development &...
Posted in Adverblog on November 9, 2004 04:52 PM
A new screen for marketers
Someone says mobile video represents the fourth screen, some other believe it's just the third (read the article published today on the NY Times). Anyway mobile videos and mobile marketing in general are getting more and more attention from advertisers....
Posted in Adverblog on November 9, 2004 10:14 AM
Contextual sponsorships for mobile phones
Vindigo and Cadillac have partnered to launch the first contextual sponsorships for mobile phones. Cadillac Hot Spots, a sponsored channel on Vindigo city guides, provides wireless subscribers with an exclusive insider's guide to the best in shopping and restaurants in...
Posted in Adverblog on November 9, 2004 10:06 AM
Grolsch wants to invest more online
The beer brand Grolsch has decided to invest more in 2005 in new media communication. They will focus on online marketing and mobile channels to create an active relationship with their customers. As Nicola Young, head of relationship marketing at...
Posted in Adverblog on November 9, 2004 09:56 AM
Wanadoo promotes Bridget Jones 2
Bridget Jones is back with a sequel debuting next week in the UK. The new movie will be promoted online on the portal Wanadoo with a dedicated channel. The campaign has been created by Zed Media. Read more on Netimperative....
Posted in Adverblog on November 4, 2004 03:17 PM
The Bourne Supremacy's mobile challenge
Universal Pictures is launching a mobile marketing campaign to promote the release on DVD of 'The Bourne Supremacy'. Revolution Magazine says the campaign, run by Flytxt will invite people to join the five day "Do you have what it takes...
Posted in Adverblog on November 4, 2004 11:59 AM
Unilever presents the 'Health Hub'
An online nutrition guide connected to its frozen food brand "Birds Eye". This is Unilever's idea to connect with its consumers in the UK. NewMediaZero explains online ads will support the site, which will allow visitors to create their daily...
Posted in Adverblog on October 20, 2004 09:02 AM
The pizza advergame!!
German advergames maker adgame-wonderland has developed the "Salto Pizza Spiel". It's a nice advergame with jumping ingredients (in Italian "Salto" means jump...) created to promote the new Salto Pizza from Rewe supermarkets. A competition is associated to the game, players...
Posted in Adverblog on October 19, 2004 11:44 AM
Eventually some cash
The numbers coming out from a research by Price Waterhouse Coopers show online advertising in the UK is eventually gaining credibility. As an article by Owen Gibson on The Guardian points out "after years of trying, and in some cases...
Posted in Adverblog on October 19, 2004 11:26 AM
BrownCo targets active traders
BrownCo, the online brokerage offering of J.P. Morgan Invest, announced yesterday a new advertising campaign aimed at active traders. The integrated campaign consists of television, print and online ads with a total budget of $15 million. Online ads, developed by...
Posted in Adverblog on October 19, 2004 11:13 AM
BA flies high (online)
British Airways has launched a new campaign to promote its online check-ins, pre-flight seat selection and flight information services. Revolution reports BA spends 5m on digital marketing. The new campaign, created by Agency.com, features three series of online ads named...
Posted in Adverblog on October 19, 2004 11:08 AM
In game advertising for videogames
Video games advertising is hot, and will probably get even hotter following the launch of a cross-platform video games ad-serving. The new technology developed by Massive Inc. allows advertisers to simultaneously reach an aggregated audience of gamers through real-time delivery...
Posted in Adverblog on October 19, 2004 08:24 AM
Viral push for O2's Friends
Agency Republic (check out their site, the videos idea is great...) has created an interactive campaign to promote the O2's "Friends" service. As Brand Republic explains, a viral push will be part of the initiative, with a quiz created to...
Posted in Adverblog on October 12, 2004 08:36 AM
Ikea advertises online in Italy
Ikea has launched an online advertising campaign to strengthen its brand and get the attention of new potential customers in Italy. Pubblicit� Italia says the campaign has been developed by Profero. The ads, which highlight the huge range of Ikea's...
Posted in Adverblog on October 8, 2004 02:04 PM
You couldn't ski to save yourself
"Save yourself" is a web site created in Australia by Soap Creative to promote three 20th Century Fox' DVD releases: The Day After Tomorrow, Alien vs. Predator and I, Robot. There is also an advergame associated to the initiative: You...
Posted in Adverblog on October 8, 2004 01:32 PM
First Kelkoo, than buy
Kelkoo Germany gets ready for Christmas launching an online advertising campaign with the claim "Erst Kelkoo dann kaufen" (First Kelkoo, than buy). The agency which carried out the planning and the creative is Springer & Jacoby....
Posted in Adverblog on October 7, 2004 08:32 AM
Mobile marketing growing in Ireland
A new report released by the Mobile Marketing Forum highlights a strong growth for the mobile marketing industry in Ireland. As explained in the press release the survey shows that mobile marketing is gaining significant ground on more traditional advertising...
Posted in Adverblog on October 6, 2004 10:06 AM
Viral marketing B2B for KLM
Emerce (in Dutch) reports about a new viral campaign launched by KLM with the claim "Join BlueBiz and win a company airplane!". The effort aims driving members to KLM's BlueBiz loyalty program, dedicated to medium and small enterprises. BlueBiz members...
Posted in Adverblog on October 6, 2004 09:32 AM
Blogs for smokers (willing to quit)
The British Heart Foundation is online again with another anti-smoking campaign. The ads, featuring the message "give up before you clog" as well as a dedicated web site, have been developed by DNA. BHF's site gives users the possibility to...
Posted in Adverblog on October 5, 2004 09:17 PM
Branding online for the TGV
SNCF, the French railways' company is promoting its famous ultra fast train "TGV" with an online effort and a viral campaign. Le Journal du Net (in French) explains SNCF has produced three web movies which have been seen by more...
Posted in Adverblog on October 5, 2004 09:02 PM
ThinkUknow?
British government (the Home Office) has launched a web and radio campaign to warn kids about net paedophiles. As reported on The Register, there is a dedicated web site (www.thinkuknow.co.uk) which aims to build awareness of online dangers in kids...
Posted in Adverblog on October 5, 2004 12:55 PM
Philips' sense and simplicity
At the beginning of September Philips has started a re-branding campaign promoting the concept "Sense and Simplicity". Eighty million Euros have been invested in the campaign, with ten percent of the budget dedicated to online activities. Philips President and CEO...
Posted in Adverblog on October 5, 2004 12:44 PM
Candidates don't invest online
A new survey of online advertising by President Bush's and John F. Kerry's campaigns found that both candidates haven't invested much in online ads. The Washingtonpost.com reports about a study, conducted by the Pew Internet & American Life Project, which...
Posted in Adverblog on October 4, 2004 11:49 AM
Wireless anti-spam committee formed
The Mobile Marketing Association has announced the formation of an anti-spam committee, a second step in the battle against wireless spam, after the release of the Code of Conduct in 2003. As explained in the press release, with 165 million...
Posted in Adverblog on October 1, 2004 07:55 AM
SMS movie quiz game for the US market
ILoop Mobile has introduced in the US the first Instant Win and SMS Movie Quiz Game. The entertainment experience is crucial in the mobile environment, as Michael Becker, President and COO, ILoop Mobile explains in the press release announcing the...
Posted in Adverblog on October 1, 2004 06:15 AM
Mobile gaming growing in Asia
According to IDC's latest report,"Asia/Pacific Wireless Gaming 2004-2008 Analysis and Forecast: Ready to Play?", the wireless gaming market in Asia/Pacific (ex Japan) reached US$237.4 million in 2003, and is expected to reach US$1.3 billion in 2008 with a 40% CAGR....
Posted in Adverblog on September 30, 2004 05:02 PM
Evaluating the future of MMS
Frost & Sullivan has recently released an Analysis Of European SMS and MMS Markets. The press release briefly summarizes the findings, quoting the opinion of Research Analyst Ashish Maheshwari: "MMS is expected to step in as a value-added service that...
Posted in Adverblog on September 30, 2004 04:50 PM
Van Helsing's DVD promoted online
Interactive agency New Media Maze has developed an online advertising campaign to promote Universal Pictures' movie Van Helsing, which will be soon released on DVD and video. As explained in the press release the campaign aims to drive pre-orders and...
Posted in Adverblog on September 30, 2004 04:26 PM
Renault Modus is online
Publicis Dialog - Interactive has developed the online presence of Modus, Renault's latest car. The Italian microsite features games, web movies and other goodies promoting the car with an impressive advertainment approach. What is interesting (or strange?) to note is...
Posted in Adverblog on September 30, 2004 10:57 AM
Pre-paid ringtones
A new service has been launched in the US allowing users to purchase ringtones, graphics and mobile games with a pre-paid DuoCash card. The �micro-payment� solution removes the need for an online credit card transaction. Instead, web purchases are made...
Posted in Adverblog on September 29, 2004 09:16 PM
On the way to 2005 optimism grows
A new study, Marketing & Media Snapshot: 2004, by Millward Brown expects marketing budget to grow in 2005. Among the report's key findings what is interesting to note is that: - Online marketing is growing the most as a share...
Posted in Adverblog on September 17, 2004 10:30 AM
Webawards assigned
The Web Marketing Association has assigned its awards for the year 2004. Arc Worldwide won the Best of Show award for its "Behr Paint Interactive", which also won Best Interactive Services Website. Arnold Worldwide was named Top Agency 2004, receiving...
Posted in Adverblog on September 17, 2004 08:23 AM
Learn English via SMS
RTV China is launching a new service allowing people to learn English in an integrated way. The company is launching a "Cool English" service that will include a radio program, interactive tv, and the �Slang of the Day� via SMS,...
Posted in Adverblog on September 16, 2004 04:56 PM
Contextual toilet advertising
There was a time when restrooms where a peaceful and private place. But now we are living in the toilet advertising era, and there's no place where we can hide from promotional messages. Ad Age (free reg.) dedicates an article...
Posted in Adverblog on September 16, 2004 04:44 PM
"We know why you fly"
... Says American Airlines introducing its brand repositioning campaign. The company wants to reinforce its brand in the marketplace with a comprehensive integrated, bilingual marketing program. The advertising program includes television, radio, print and online ads in both English and...
Posted in Adverblog on September 15, 2004 04:49 PM
Contextual email marketing
Buongiorno Vitaminic has signed a deal with Overture to integrate sponsored links in its wide range of newsletters. They are going to launch an innovative advertsing model, connecting contextual advertising and email marketing....
Posted in Adverblog on September 15, 2004 03:24 PM
Porkers, Grazers and Nibblers... (???)
Bango, a mobile content technology provider, has revealed the buying patterns of over two million users and identified the three most common types of mobile content consumers - Nibblers, Grazers and Porkers. As explained in the press release there are...
Posted in Adverblog on September 15, 2004 03:05 PM
Sid the Slug against salt consumption
In order to reduce salt consumption in the Uk, the Food Standards Agency has launched a multi-channel campaign which also takes advantage of an online presence. The FSA's salt website features an advergame starring Sid The Slug. As Revolution Web...
Posted in Adverblog on September 15, 2004 09:29 AM
Konvergenz Award 2004
The Konvergenz Awards will be assigned in Germany at the end of September. 175 campaigns have been submitted, the shortlisted running for the award are available online (.doc)....
Posted in Adverblog on September 13, 2004 09:12 AM
And the mobile winner is...
The 2004 Australian Mobile Marketing & Advertising Awards have been assigned yesterday. The campaign Bathurst SMS Showdown (5th Finger, Imagination Entertainment, LogicaCMG) won the first prize in the categories "Best interactive Tv" and "Best out-of-home and events", while Warren �...
Posted in Adverblog on September 10, 2004 07:36 AM
Expedia "Creates Your Perfect Trip"
Expedia is launching in the UK a new advertising campaign to promote its customised trip service. Ads will appear on tv, radio and press, as well as on interactive tv and online. Revolution Magazine tells more about the campaign idea...
Posted in Adverblog on September 9, 2004 07:57 PM
Miles & Prizes with Air Dolomiti
Air Dolomiti is promoting its loyalty program (in partnerships with Lufthansa) with an online competition. Through "Winner Class" on www.airdolomiti.it people can sign up for Miles & More and get the chance to win air miles or a final prize:...
Posted in Adverblog on September 9, 2004 05:31 PM
New emotional look for Audi
Audi has redesigned its North American sites in order to increase conversion rates, from browsers to buyers. Quoted in the press release Steve Glauberman, CEO of Enlighten, the agency which carried out the redesign, explained: "As broadband adoption climbs past...
Posted in Adverblog on September 9, 2004 05:12 PM
SMS and Tv shows
The wireless market is more mature (and is growing faster) in Europe than in the US. This is no big news, so I wonder why Mediapost puts so much emphasis on this fact in an article published today. It debuts...
Posted in Adverblog on September 9, 2004 04:00 PM
Mobile gaming for masses
Another report, this time by Instat/MDR confirms gaming is going to be key contributor to wireless data usage and revenues. A couple of days ago the same indication was provided by Strategy Analytics. According to Instat by 2009, mobile gaming...
Posted in Adverblog on September 8, 2004 03:52 PM
Campari Mixx on the Web
In Italy Tribal DBB has developed a new site to promote Campari Mixx and its related parties and online campaigns. The site supports Campari Mixx Music & Fun Tour 2004 presenting the events and featuring an online competition to win...
Posted in Adverblog on September 8, 2004 03:45 PM
Viral marketing for parents
V.Smile, an educational game console for young children will be promoted with a viral marketing campaign developed by Big Picture Interactive. A viral email campaign will target parents with children aged 3-5-year-old, inviting them to visit the microsite launch.vsmile.co.uk. The...
Posted in Adverblog on September 7, 2004 08:52 AM
SMS To Pick Top Players
Cingular Wireless is launching a system to vote All American Football Players via text messaging. WirelessWeek.com reports the news, saying that the voting campaign will be open to subscribers from all other wireless networks. Cingular believes SMS messages are becoming...
Posted in Adverblog on September 7, 2004 08:45 AM
Heineken gets ready for Halloween but...
Pubblicit� Italia reports that Heineken is preparing a huge marketing campaign in Italy connected to the Halloween Night. On October 31st there will be 1400 Heineken parties around the country celebrating the night. The events will be promoted with tv...
Posted in Adverblog on September 7, 2004 08:17 AM
Heinz Bienstar integrated campaign
In Spain MyAlert Marketing Interactivo and Cool Lines have developed a campaign for Heinz Ketchup integrating e-mail, web and mobile marketing. The microsite for "Heinz Bienstar" features a competition giving away a stay for 2 people in fantastic Spanish Spa's....
Posted in Adverblog on September 7, 2004 07:49 AM
The Only Brand in Every NFL Locker
Zugara and Beyond Interactive have developed Reebok's latest campaign: "The Only Brand in Every NFL Locker". The site features original theme music created by Zugara as well as video of NFL athletes giving Pro-Tips to consumers....
Posted in Adverblog on September 6, 2004 04:58 PM
Maxim partners with Vodafone Live
Thanks to a deal with Vodafone, Maxim Magazine (the men weekly) will license its content in 30 countries. Brand Republic reports the mobile service will be launched in France, Italy, Portugal, Spain, Australia and Sweden by the end of the...
Posted in Adverblog on September 6, 2004 02:17 PM
Play it again, Uncle Sam
According to the The Yankee Group the U.S. audio accessory market, which includes ringtones, ring tunes and calling tones, will be worth $1 billion. Today's global market is more than $2.5 billion. The Daily Herald dedicates today a good article...
Posted in Adverblog on September 6, 2004 02:03 PM
Absolut Raspberri debuts online
Absolut Vodka is launching a new flavour "Raspberri" and it's promoting it with an integrated campaign supported by a microsite. DMNews.com explains online banners will be part of the marketing mix, aiming to get users interact with Absolut's brand. The...
Posted in Adverblog on September 6, 2004 11:04 AM
Toyota "Puts It in Play"
Toyota is taking a a test-drive festival around the US. A website supports the initiative, with a typical advertainment approach Putitinplay.com presents the driving games people can play in the playground at the "Put it in Play" Festival". It also...
Posted in Adverblog on September 3, 2004 11:51 AM
MMA Awards: finalist announced
Finalist of the 2004 Mobile Marketing and Advertising Awards have been announced this week. The awards will be assigned on September 9th. Among the others, Tribal DDB Sydney is a finalist in two categories for one client (McDonald�s �Sip �n�...
Posted in Adverblog on September 3, 2004 11:29 AM
AOL Germany: why wait?
On September 1st AOL Germany has launched a new campaign to promote its broadband service. W&V reports the initiative includes Tv spots and online advertising, the latter developed by Scholz & Friends. Rumours say their are spending about one million...
Posted in Adverblog on September 3, 2004 11:06 AM
Levi's Anti-Fit Fall campaign
Levi's� Europe launches the digital part of the 501� with Anti-Fit Fall campaign which incorporates TV, Print, OOH, Cinema, and Retail. The 501� with Anti-Fit message has been promoted online throughout the year through continuously enhanced content and features, across...
Posted in Adverblog on September 3, 2004 10:57 AM
Mobile gaming boom
A new report by Strategy Analytics ('Carrier Retail Channels Control $8 Billion Mobile Game Opportunity') expects an impressive growth of the mobile gaming market, with downloadable games generating 82 percent of this dynamic $8 billion market. Strategy Analytics expects that...
Posted in Adverblog on August 30, 2004 11:46 AM
The 'Mystery of the Black Shadow'
Pepsi MAX launched its new promotional website last week featuring the �Mystery of the Black Shadow�. Graphico designed and developed the site which backs a tv campaign that began on the 23rd August. Within the website there are a range...
Posted in Adverblog on August 30, 2004 08:50 AM
Impulse: Love Every Bit
Impulse is running Love Every Bit, an integrated responsive marketing campaign to encourage 15- to 24-year-olds to 'Love Every Bit' of themselves. The initiative, created by Claydon Heely Jones Mason, takes advantage of a web site developed by Glue London,...
Posted in Adverblog on August 30, 2004 08:24 AM
Integrated mktg action for Vin Diesel
'The Chronicles of Riddick' will be promoted in the UK with an integrated marketing campaign. As Revolution Magazine reports, mobile marketing will be part of the media mix. An MMS campaign will target men aged aged between 16 and 34...
Posted in Adverblog on August 27, 2004 05:37 PM
Pinnacle Distance Challenge online
Integrated marketing agency Alexander + Tom has announced the launch of an online marketing campaign for Pinnacle Golf. The campaign introduces Pinnacle's new Exception golf balls, and their nationwide grass roots golf contest, The Pinnacle Distance Challenge. The campaign also...
Posted in Adverblog on August 27, 2004 10:36 AM
Polling feature for Point Roll
Rich media ads are getting new functionalities. Point Roll has announced its new polling feature, Pollster�, further enhancing the ability of advertisers to deliver interactivity with online advertising. Survey users have the ability to share opinions and attitudes, while advertisers...
Posted in Adverblog on August 27, 2004 10:24 AM
The new "Swiss Army knife"
Guess what's the 21st century Swiss Army knife equivalent? The answer is on Reveries in an article by Scott Goodson, co-founder of advertising agency StrawberryFrog. It's the mobile phone, whose growth in functionalities and popularity seems to be unstoppable. The...
Posted in Adverblog on August 26, 2004 01:02 PM
Chew & win with Wrigley's
Advergames' gurus at Skive Creative have created a new online promotion for Wrigley's: ChewandWin.com (the promotion is now over). It's a platform game with a built-in level editor with allows users to create their own levels and get the chance...
Posted in Adverblog on August 26, 2004 12:53 PM
Follow your own star: a success
Mercedes-Benz' campaign "Follow your own star" launched to promote the new A Class has been a success: it generated more than 20 thousand unique visitors and 362.000 page views. Emerce provides details concerning the Dutch results of a campaign that...
Posted in Adverblog on August 26, 2004 11:20 AM
Branding is back
Online branding "died" a couple of years ago, with the New Economy's crash, but now is set to come back thanks to rich media and engaging creative ideas. On E-Commerce Times Sarah Lacy talks about brand advertising on the Internet,...
Posted in Adverblog on August 24, 2004 02:31 PM
"Race the Pros" builds awareness
Dodge brands received a boost in awareness thanks to an advergame, "Race the Pros" created by Wild Tangent. As ClickZ reports, awareness of Dodge brands was up 27.6 percent among Internet users who had played a new online branded game....
Posted in Adverblog on August 5, 2004 09:18 AM
Sony's Olympic videogames
Sony has developed the official video game for the PS2 of Athens' Olympic Games, and is promoting it with a dedicated web site in 23 versions (about 17 languages). Randommedia did the an excellent job also creating mini-games based on...
Posted in Adverblog on August 3, 2004 10:31 AM
Audi A3 Sportback Dream-Island Trophy
The new Audi A3 Sportback is coming out in September, but Audi is already promoting it with a viral marketing initiative. On a dedicated micro-site full of interactive info about the car, is also hosted the "Audi A3 Sportback Dream-Island...
Posted in Adverblog on August 3, 2004 09:33 AM
The "Beanz" are online
Digital agency Swamp has created a new site for Heinz' baked beans "Beanz". The product is currently being promoted through Tv and online ads. On Revolution Magazine Simon Breckon, senior brand manager for Heinz Baked Beanz, said: "Online is a...
Posted in Adverblog on July 30, 2004 04:21 PM
Telstra's sexy keywords
If you look for "sex" on Google, you might get a text ad by Telstra promoting its fetchmemovies.com.au DVD rental site. ZDNet Australia reports the campaign has unexpectedly led the telecommunication company into the murky waters of porn advertising. Basically...
Posted in Adverblog on July 30, 2004 04:05 PM
Olympic advergame for Europcar
German agency Denwerk has developed an advergame for Europcar inspired to the upcoming Olympic Games. There is also a competition associated to the game, which gives users the chance to win Lufthansa's air miles and, therefore, plane tickets, three days...
Posted in Adverblog on July 30, 2004 01:50 PM
Anti-smoking campaign for kids
Craik Jones Digital has developed an online campaign on the account of the British Heart Foundation in order to prevent teenagers from starting smoking. Brand Republic explains there are two micro websites targeting teens and under 11. Given the target,...
Posted in Adverblog on July 29, 2004 01:12 PM
No text & win for Muslims
Text & win competitions are regarded as a form of gambling, therefore Muslims are banned from sending SMS to get prizes. In Malaysia, as Telecom Asia reports, the ruling by the National Fatwa Council means Muslims caught sending SMS messages...
Posted in Adverblog on July 29, 2004 10:30 AM
Online ads for Pickwick Ice Tea
Dutch agency .Bone has developed an online campaign for Pickwick Ice Tea. As Emerce explains there is also a competition giving away a travel to Jamaica. It's the first time the company uses online advertising, an initiative that supports tv...
Posted in Adverblog on July 28, 2004 04:01 PM
Online ads' market growing
A new forecast by JupiterResearch predicts that online advertising will more than double over the next five years. The press release explains the online ad market will grow from $6.6 billion in 2003 to $16.1 billion in 2009. While paid...
Posted in Adverblog on July 28, 2004 03:09 PM
Rich media for KIA
Kia Motors is running a rich media campaign to promote its cars in the UK. The marketing effort is supported also by press, tv and point-of-sale activity. The ads, created by E3 Media are displayed on sites such as I-Village,...
Posted in Adverblog on July 27, 2004 05:06 PM
Beep! It's getting hot
In France, Jetmultimedia.com in cooperation with Nice's town council, has launched an alert system (Contacteur Hyperphone) to tell elderly people about upcoming hot days. The service will also be able to deliver health and practical information. Messages can be transmitted...
Posted in Adverblog on July 27, 2004 04:27 PM
Daily motor news via SMS
Legend Mobile has updated Racemobile.com adding new features to its mobile service delivering news regarding stock car racing, top drivers and teams, points standings, race results and other breaking updates. For $3.95 per month, race fans with virtually any mobile...
Posted in Adverblog on July 27, 2004 11:29 AM
Allianz Formula 1 Quiz
German agency Phase 4 has developed an online quiz for Allianz. The insurance company is sponsor of the Formula 1 BMW Williams team, and will run the quiz until October, giving away a Grand Prix weekend in 2005...
Posted in Adverblog on July 27, 2004 10:53 AM
Audi presents "I, Robot"
German agency Elephant Seven developed a journey to the year 2035 to promote the upcoming movie "I, Robot" and the futuristic Audi Sportcoup� RSQ. On the website www.audi.de/irobot Audi presents a special featuring videomessages, games, ringtones, screensavers and further spectacular...
Posted in Adverblog on July 26, 2004 04:07 PM
Caribbean mobile life for Bacardi
Mobile marketing agency Yoc has developed an sms-based interactive campaign for Bacardi. The initiative takes advantage of Tv spots on MTV promoting Bacardi's parties. Sending an SMS with the word "Bacardi" German mobile users receive a password to log on...
Posted in Adverblog on July 26, 2004 03:17 PM
Going beyond business
Engage your clients and partners in a relationship that goes beyond the pure business. This is basically the idea that brought Doubleclick to organize the first golf tournament among interactive agencies. As MarketingDirecto reports, at the end of June in...
Posted in Adverblog on July 26, 2004 01:33 PM
Norwich Union presents "desktop athlete"
Insurer Norwich Union will support UK athletics at the upcoming Olympic Games and has developed a "desktop athlete" to let users know about the sponsorship. Brand Republic explains the application provides sports news alerts and services, while leaping, jogging and...
Posted in Adverblog on July 26, 2004 10:35 AM
Let The Dreams Begin
NYC2012, the committee leading New York's bid to host the Olympic Games in 2012, today announced the relaunch of its Web site, www.nyc2012.com, and promotional blitz by interactive agency R/GA, as part of NYC2012's marketing campaign titled "Let The Dreams...
Posted in Adverblog on July 25, 2004 10:22 PM
Play Mutator and quit smoking
Templar Studios (their website is brilliant) have launched an interactive Flash-based online game, Mutator on www.thetruth.com as part of the American Legacy Foundation's multi-platform anti-smoking campaign with creative directed by Arnold Worldwide of Boston and Crispin, Porter + Bogusky of...
Posted in Adverblog on July 25, 2004 10:16 PM
Online campaign for Vodafone Spain
The agency Wysiwyg has developed an online campaign to promote Vodafone Wireless Office in Spain. The promotion features different ads' format, personalized emails and a micro-site presenting all the information about Vodafone's offer. Read more on Noticiasdot.com (in Spanish)....
Posted in Adverblog on July 24, 2004 02:42 PM
Samsung: 'Get 2 � Pay 1'
German agency Planetactive has developed an online campaign for Samsung Telecommunication Europe. As WUV explains the initiative 'Get 2 � Pay 1' will last four weeks and will target mobile users around Europe with email marketing, search engine advertising and...
Posted in Adverblog on July 23, 2004 03:01 PM
Saab pushes it hard online
Saab is launching a massive online marketing campaign to boost awareness of its cars in the UK. Draft London developed a series of rich media ads which can be explored by users to find out the model name, prices and...
Posted in Adverblog on July 23, 2004 02:00 PM
Bacardi's online MixAbility
Italian agency E3 has developed an advergame for Bacardi also supported by an online competition. Going to Bacardi.it users enter a virtual bar where they can test themselves as barmen, mixing drinks with Bacardi rhum. The initiative is called "Bacardi...
Posted in Adverblog on July 22, 2004 02:38 PM
Olympics' medal alert
Dutch sports' fans will have the chance to be immediately informed about any medal won by Dutch athletes at the upcoming Olympic Games. ANP, DataWireSport and Mobillion have introduced an "sms-medal-alert" which will deliver a message with the news directly...
Posted in Adverblog on July 22, 2004 08:18 AM
Ferrero and Shrek 2 on mobiles
In Germany 12Snap has developed an on-pack promotion for Ferrero and the movie Shrek 2. From July to September, on the snacks Duplo and Hanuta, consumers can find codes to get java games, mms movies, sms postacards and other mobile...
Posted in Adverblog on July 21, 2004 10:37 AM
What's your "Yepp" attitude?
The interactive agency Keblow has developed a nice web site for Samsung to present and promote its Yepp series Mp3 players in France. The mini-site is characterized by an advertainment approach which aims to appeal a young audience. It features...
Posted in Adverblog on July 15, 2004 09:57 PM
Lastminute's summer marketing
Summer time is vacation time, so Lastminute.com is launching a series of marketing initiatives. Revolution Magazine reports today of an high-street marketing campaign in partnership with the hairdressing chain Toni & Guy. On the Web there is "Bikini Bounce" an...
Posted in Adverblog on July 15, 2004 02:14 PM
Product placement in online games
MUD, MMOG, videogames, there are a lot of new places where you can place your ads on. Online video game advertising hasn't just come in the form of product placements, says Tessa Wegert on ClickZ, analysing the opportunities for advertising...
Posted in Adverblog on July 15, 2004 10:58 AM
Text ads work for branding
According to a recent study, conducted by Interactive Advertising Bureau (IAB) and Nielsen//NetRatings, sponsored text advertising is very useful for online branding. iMedia Connection, commenting the news reports the opinion of Marc Ryan, senior director, analysis of Nielsen//NetRatings: "This research...
Posted in Adverblog on July 15, 2004 10:32 AM
FedEx promotes Kinko
Online advertising is part of the media mix planned by FedEx to reinforce its Kinko's business services. DMNews.com explains the "Our Office Is Your Office" campaign will take advantage of tv spots created by BBDO New York as well as...
Posted in Adverblog on July 15, 2004 09:44 AM
Viral againg Tv ads
On New Zealand News Peter Griffin writes about new forms of advertising that try to replace Tv spots. Big brands are investing in particular in viral marketing. Among the examples quoted in the article, the cyber tree "Ecotonoha" created by...
Posted in Adverblog on July 14, 2004 03:48 PM
Mentos' text & win
Mobile marketing agency As Interactive has developed an sms based campaign to promote Mentos's candies. The initiative, co-branded with Sony, will last until the end of November, allowing German entrants to win 100 Sony mp3 players. Looking at Mentos' web...
Posted in Adverblog on July 14, 2004 03:09 PM
SMS Marketing for SMEs & Retailers
Web-based and low-cost: these are the main characteristics of a new technology developed to allow inbound and outbound automated sms marketing campaigns within reach of more than 1 million Australian businesses. As explained in the press release setting up an...
Posted in Adverblog on July 13, 2004 02:52 PM
Tic Tacs' mobile push
Ferrero has recently launched its first text & win campaign in Germany to promote Tic Tacs. As Brand Republic reports, entrants can win camera phones by texting a shortcode printed on the pack. The initiative is proving very successful and...
Posted in Adverblog on July 13, 2004 02:41 PM
King Arthur on T-Mobile
T-Mobile USA subscribers will be able to download exclusive content to their wireless phones from King Arthur. As announced in the press release subscribers with capable devices (I love this clarification :-) can download select Disney Mobile ringers, graphics and...
Posted in Adverblog on July 13, 2004 12:15 PM
Skive scores with Euro 2004
The advergame Skive Creative created to promote betting on Euro 2004 with Tote Sport proved extremely successful, achieving 6,000,000 plays. The game, developed with Shockwave is still online. Skive has also created another excellent advergame for SkySports and T-Mobile, it's...
Posted in Adverblog on July 13, 2004 11:30 AM
Supporting "Clicks for cancer"
PinPoint Interactive Media, a full-service interactive advertising agency, will help the fight against childhood cancer by donating 2 cents for every banner click that was placed through the agency on selected campaigns during the month of September. The press release...
Posted in Adverblog on July 13, 2004 10:22 AM
Try with media-neutral ideas
Through Gary Stein's blog I've found out an interesting article about Proctor & Gable's approach towards advertising. The Australian quotes the chairman and chief executive of Procter & Gamble, Alan "AG" Lafley who said that the fast-moving consumer goods marketer...
Posted in Adverblog on July 13, 2004 08:18 AM
The "verano" on MSN Spain
MSN Spain is heavily investing in its Messenger services, signing co-branding deals to make its IM service more and more attractive to its 6 million users. At the moment they are promoting Movimiento Coca-Cola (which features online dating and games),...
Posted in Adverblog on July 12, 2004 08:47 PM
3: money for nothing?
Everytime I see an new 3's campaign I can't help asking myself: why are they wasting their money like this? They keep on signing up celebrities who apparently can't live without making video calls. As it often happens for tv...
Posted in Adverblog on July 12, 2004 08:13 PM
Healthy online communication
The Dutch government has started an online communication campaign to promote its health test. On the website www.nationalegezondheidstestonline.nl they invite people between 16 and 70 years old to take a test and get personal health reccomendations. As Communicatie Online explains,...
Posted in Adverblog on July 12, 2004 02:50 PM
Preventing premium rate spam
The Mobile Data Association (MDA) has joined forces with UK mobile content players and network operators in a scheme that will protect users from premium rate spam text messaging. The news is reported on New Media Age adding that the...
Posted in Adverblog on July 12, 2004 02:36 PM
Family First signs Value Click
Female First, women�s lifestyle magazine launched in the UK in 2001 has signed an agreement with Value Click, which will now take care of its advertising. As Mediaweek reports, ValueClick said the arrangement opens up opportunities for integrated marketing campaigns...
Posted in Adverblog on July 12, 2004 11:28 AM
UK: online advertising boom
The World Advertising Research Centre reports advertising expenditure in the United Kingdom is set to rise by 4.8% this year reports the nation's Advertising Association in its quarterly Advertising Forecast. Internet advertising is expected to be the single fastest growing...
Posted in Adverblog on July 10, 2004 04:17 PM
Mobile marketing awards 2004
The Australian Direct Marketing Association will assign this year the MMA Awards, to the best mobile marketing initiatives. The deadline for campaigns' submissions is July 23, while the winners will be announced in September. To find out more, go on...
Posted in Adverblog on July 9, 2004 06:35 AM
Lateral: weapon of mass awareness
Lateral has created a fun but smart email/letter generating tool for the RSPCA as their latest weapon of mass awareness, that will alert the UK Prime Minister of the growing support of the new Animal Welfare Bill (AWB). The RSPCA...
Posted in Adverblog on July 8, 2004 12:50 PM
Europe's first "advergaming" event
Thanks to Michael, I've found out about this interesting event which is going to take place in London on July 20th. The Branded Content Marketing Association (BCMA) is hosting Europe�s first �Advergaming� event: �Advertising Through Games�. A panel of experts...
Posted in Adverblog on July 7, 2004 10:26 PM
Brand building: the experience economy
On MediaPost Cory Treffiletti is worried no one commented his article about building a brand online. Is it possible nobody is interested in building a brand anymore? Cory thinks this is not the case, then he starts an interesting but...
Posted in Adverblog on July 7, 2004 04:14 PM
Euro 2004 bitter for T-Mobile
According to a TNS survey commissioned by Marketing Week, of the eight main Euro 2004 official sponsors, only fast-food chain McDonald's and soft drink giant Coca-Cola performed well for what concerns brand recognition. CNN Money reports mobile phone operator T-Mobile...
Posted in Adverblog on July 6, 2004 01:16 PM
"Impossible is nothing" worked
Yahoo! Italia together with Carat Interactive have investigated the results of the "Impossible is Nothing" campaign Adidas planned on the portal during last spring. According to Pubblicit� Italia (in Italian) the campaign awareness raised to 229% help the brand reposition...
Posted in Adverblog on July 6, 2004 12:52 PM
Alitalia likes the cherries
The airline Alitalia is running an online advertising campaign in Italy to promote its electronic ticket service. The ads, created by IconMediaLab, show a cherry with a message basically saying "you can't get just one", aiming to be light and...
Posted in Adverblog on July 5, 2004 09:02 PM
Australians search & click
The Australian search market will be worth 70$ million this year and will grow to $250 million in 2008. The Australia IT says "the appetite for pay-per-click advertising is growing", quoting the results of a recen analysis by Frost &...
Posted in Adverblog on July 5, 2004 07:18 PM
Tim condemned for spam
Italian carrier Tim has been condemned to pay a 1000 � fine for having spammed a user from Naples. It's the first time in the country that a firm is charged for mobile unsolicited messages. Actually, Tim has been fined...
Posted in Adverblog on July 3, 2004 07:56 AM
V-Rod is a success online
The integrated marketing campaign developed by 7seven for Harley Davidson V-Rod has won the Grand Prix Strat�gies de la Publicit� 2004 in the category "Internet". Launched in France, V-Rod's microsite, has been supported by email marketing and a press campaign...
Posted in Adverblog on July 2, 2004 12:07 PM
Experience the fear (online)
The Grudge is a Japanese horror movie opening today in the UK. To promote it, Egovision has developed a viral campaign to make people "experience the fear". There is a dedicated micro-site (I preferred not to explore it :-) which...
Posted in Adverblog on July 2, 2004 11:47 AM
R/GA leads the way
Forrester Research has recently release a report entitled "Web Design Agency Shootout" which compares the work of 17 firms that build consumer-facing Web sites.The report reviewed two types of engagements; one concentrating on building brands and another looking toward conversion...
Posted in Adverblog on July 2, 2004 11:29 AM
"Message in a bottle"'s triumph
12snap has won the Gold and Silver award in the International Advertising Festival in Cannes for the campaign "Message in a bottle" run in Germany on account of Coca-Cola. The news is reported on 160 Characters, but I also suggest...
Posted in Adverblog on July 2, 2004 10:31 AM
Tour de France on your mobile
T-Mobile will offer MMS news to cycle racing fans who want to be updated about the Tour de France, starting tomorrow. On its multimedia portal in the "t-sports" section, users will be able to download pictures of Jan Ullrich (who...
Posted in Adverblog on July 2, 2004 09:23 AM
Fanta's rich media
Genetsis has developed a banner campaign to promote Fanta Free, a new low calories softdrink just launched in Spain. The creativity includes more than 20 rich media formats, and is based on the concept of "lightness" as the drink itself,...
Posted in Adverblog on July 2, 2004 08:16 AM
Women play, men pay
Fifty-eight percent of U.S. mobile gamers are women, compared to 42 percent who are men, according to the recent Yankee Group U.S. Mobile Entertainment Survey. In addition, 29 percent of male mobile gamers purchased games compared to 17 percent of...
Posted in Adverblog on July 1, 2004 05:01 PM
Spain: the new N-Gage
Wysiwyg has developed an online campaign for the launch in Spain of N-Gage QD, a new version of the mobile gaming device. Marketing Directo reports the campaign focuses on the possibility to challenge other users in mobile gaming arenas, and...
Posted in Adverblog on July 1, 2004 04:42 PM
CK: Summer in the City
Unilever is starting today in Germany, Austria and Switzerland an integrated marketing campaign to promote its "CK One" parfume. WUV reports the initiative will take advantage of print, billboards, Internet and mobile advertising. Sony Ericsson and Douglas Parfumeries will cooperate...
Posted in Adverblog on July 1, 2004 02:37 PM
Mobile marketing: why not?
112 Millon handsets can't be wrong writes Lora Kolodny on Inc. Magazine. The cell phone is a new marketing medium, the next frontier in direct marketing, which allows to access a huge number of consumers. The article is nothing more...
Posted in Adverblog on July 1, 2004 11:08 AM
Emmessenny Competition: the finalists
MSN announced today in a press release the finalists for the second annual Emmessenny Awards, which recognize the excellence and creativity in online advertising. The finalists are listed on MSN's website (280 campaigns were submitted), winners will be announced on...
Posted in Adverblog on June 30, 2004 08:59 AM
Olympics: it's all about branding
Euro 2004 is almost over, so it's time to start thinking about the Olympic Games, another key moment in a brand's life. AdLatina (in Spanish, free reg.)dedicates the first seasonal article to the advertising power of the Olympics, analysing the...
Posted in Adverblog on June 30, 2004 08:35 AM
Sony Ericsson promotes QuickShare
Sony Ericsson is runinng an interactive campaign on Lycos Spain to promote its Quickshare technology. "Vive la experiencia de compartir" is the tagline chosen to explain the potentials of the new format for mobile pictures. Optize explains there is a...
Posted in Adverblog on June 25, 2004 09:55 AM
'Cat in the Hat' best rich media
MasterCard International's campaign launched in conjunction with Universal Pictures' holiday blockbuster, Cat in the Hat, has won top honors in Web Marketing Association's 2004 Internet Advertising Competition. The press release explains the banner campaign's "Eyeblaster" unit received response rates over...
Posted in Adverblog on June 25, 2004 09:26 AM
Wimbledon goes mobile
This year British tennis fans will be able to watch Wimbledon on their mobile phones. The daily service offered by 3 for Wimbledon will include three news bulletins, four key interviews and an end of play highlights package featuring the...
Posted in Adverblog on June 23, 2004 05:16 PM
Mastercard targets football fans
Mobileway is supporting Mastercard in a mobile marketing campaign targeting Euro 2004 football championship spectators visiting Portugal. MasterCard has distributed over two million competition entry forms to participating outlets in Lisbon and Oporto, which are currently being distributed to customers...
Posted in Adverblog on June 22, 2004 08:19 PM
Ads are everywhere
On The International Herald Tribune there is an excellent article by Eric Pfanner on the proliferation of advertising messages in Western societies. Promotional messages are everywhere: tv, radio, print, billboards, internet and, last but not least, movies and videogames. Consumers...
Posted in Adverblog on June 22, 2004 06:46 PM
Cepsa: drive & win
Spanish agency Masmadera has designed a new microsite to promote Cepsa's moto lubricants. The press release (in Spanish - pdf) explains the microsite fsupports an offline competition and features a gaming space where users can test their driving abilities, while...
Posted in Adverblog on June 22, 2004 10:19 AM
T-Mobile: Face of the Fans
Face of the Fans is an MMS-based initiative by T-Mobile to promote its football sponsorships. Glue London (which developed the application) explains the campaign involves T-Mobile soccer squads taking MMS pictures in stadium before a match capturing the 'face of...
Posted in Adverblog on June 22, 2004 09:37 AM
C2: low calories, high interactivity
Coca-Cola has started last week the promotion of its low-calorie, low-carbohydrate drink C2. Online advertising plays an important role in the marketing effort with several interactive units appearing on Yahoo! and MSN (streaming audio, sweepstakes and homepage takeovers). Read more...
Posted in Adverblog on June 22, 2004 06:00 AM
Sexy affiliate marketing
The Italian chic lingerie brand La Perla has signed a partnership with Tradedouler to support its e-commerce web site. The agreement will allow La Perla to be promoted in Italy, Germany, France, Spain and the UK. The initiative confirms that...
Posted in Adverblog on June 21, 2004 07:58 PM
The German Spiderman 2 is online
Interactive agency Seven One has developed an online campaign to promote Spiderman 2 in Germany. The press release (in German) explains the initiative aims raising awareness of the movie with an advergame, rich media and the sponsorship of ProSieben.de, one...
Posted in Adverblog on June 21, 2004 07:56 PM
KLM's plans on Gay.it
KLM will target the Italian gay community with an online advertising campaign planned on Gay.it. The airline aims to promote its loyalty program "Flying Dutchman" collecting new subscriptions. The campaign (which includes an online competition) will start on July 15...
Posted in Adverblog on June 21, 2004 10:29 AM
Experience the new A6
Automakers are taking the Web very very seriously. Audi has presented its new A6 with a virtual guided tour developed by GoodTechnology. Revolution Magazine explains that the microsite supports the above the line promotion. Alex Champion, senior Audi designer at...
Posted in Adverblog on June 18, 2004 02:51 PM
Doubts on ringback tones
Ringback tones: another feature nobody needs. Gulp! What a strong statement, the mobile industry doesn't want to hear. It's expressed in an editorial on the Boston Globe which presents ringback tones to the US audience and, at the same time,...
Posted in Adverblog on June 18, 2004 11:20 AM
MSN: "The Creative Connection"
MSN aims to ignite innovation in advertising with a new program in the United States that teams some of the most creative minds in advertising with its own top talents and advanced technology to develop online advertising breakthroughs. This is...
Posted in Adverblog on June 18, 2004 09:28 AM
RSS: A Medium for Marketers
Email marketers get often stopped by spam filters. Their challenge to deliver a legitimate promotional message to users' mailboxes is gettin harder and harder. The end is near... But, wait, don't desperate, there is a light at the end of...
Posted in Adverblog on June 17, 2004 06:32 PM
Entertainment drives cell phones' replacement
A new report by Telephia says that entertainment applications are likely to help driving European mobile devices replacement. The press release explains the Telephia European Device Report, based on a survey of 27,000 mobile device users in six major Western...
Posted in Adverblog on June 17, 2004 11:18 AM
Adveragames' challenges
"At the end of the day, it's very challenging to get a Pampers box into a video game" said Tim Hanlon, senior vice president and director of TV 2.0, talking about the increasing usage of advergames as a promotional tool....
Posted in Adverblog on June 17, 2004 08:59 AM
Barclaycard's online promotion
New Media Age reports that Barclaycard is supporting the launch campaign for its new 0% APR credit card with an online ad campaign. The ads, developed by Dare Digital, are currently appearing on the main UK lifestyle and finance sites....
Posted in Adverblog on June 16, 2004 03:58 PM
A new Mercedes is online
In Germany, Mercedes has introduced online its upcoming model Grand Sports Tourer which will be available on the market early next year. A microsite features the content in four languages, offering a streaming promotional video, as well as a competition...
Posted in Adverblog on June 16, 2004 03:43 PM
Yahoo! promotes British Airways
A new campaign developed by iTraffic for British Airways will start on Tuesday on Yahoo! UK. DM Bulletin explains the campaign will use an overlay zip: when the user clicks on it, page content page content unzips drawing the viewer's...
Posted in Adverblog on June 13, 2004 07:27 PM
Google rules in Europe
Search engines matter. The European online market matters. As a result of these assumptions, comScore Networks has decided to launch qSearch Europe, a service to track usage of search engines. The first results presented in a press release highlight that...
Posted in Adverblog on June 13, 2004 07:13 PM
Baseball likes wireless
Americans are slowly falling in love with wireless. Probably baseball fans will be among the firsts to become "engaged" with mobile communication. Several baseball teams are signing deals to entertain their fans during the (neverending) matches. Recently the Chicago White...
Posted in Adverblog on June 13, 2004 08:22 AM
Presidential mobile spam
About 57 million Italian users have received today an sms from the Government reminding them about the European Elections during the week-end. The initiative has generated a lot of polemics first, because over 5 million euros have been spent to...
Posted in Adverblog on June 11, 2004 09:21 PM
FAB Awards: the interactive winners
The Fab Awards have been assigned earlier this month. AdForum, as usual provides full details about the winning ads. Among the winners in the Interactive section, there are Arc London with its "Coco's Quest" for Kellogg Company, Swedish agency Springtime...
Posted in Adverblog on June 11, 2004 08:58 PM
A Voodoo Doll for Euro 2004
Euro 2004 will kick off tomorrow. It's a damn serious stuff over here in Europe. You might have noticed dozen posts about marketing initiative related to the event, but here is something you couldn't imagine: a voodoo doll to support...
Posted in Adverblog on June 11, 2004 04:38 PM
Advertising on news sites works
More and more people are turning to the Web to get news and information. The bigger the audience grows, the more interesting advertising spaces on news sites become. The State of News Media 2004, an annual report on American journalism...
Posted in Adverblog on June 11, 2004 01:38 PM
Money is ringing
The ringtones market is growing and growing, no matter the continent you are in. The latest article about the ringtones business has been published in Australia, on the Herald Sun where a special top 20 chart of the most popular...
Posted in Adverblog on June 11, 2004 10:08 AM
MMS marketing: is it too early?
Mobile users don't have MMS enabled phones, or even if they have 'em, brands and media owners don't know how MMS look like on their phones. This is the problem slowing the development of MMS marketing campaigns. On New Media...
Posted in Adverblog on June 11, 2004 09:42 AM
Cingular enables mobile votes
Cingular Wireless is investing in its marketing efforts towards young users. Adweek.com reports that the carrier is currently running a campaign to drive voters' registration for the upcoming presidential elections. Cingular is supporting MTV's "Choose or Lose 2004" and Rock...
Posted in Adverblog on June 11, 2004 09:21 AM
'Bored housewives' play online
A recent research by Screen Digest, found out that "bored housewives" are fuelling the growth of other games offered on the net. BBC NEWS reports that females make up 65% of the growing market in skill-based games such as cards,...
Posted in Adverblog on June 10, 2004 01:45 PM
Euro 2004 mobile game
Finnish mobile game developer Sumea Interactive has partnered with T-Mobile to publish the official EURO 2004� FOOTBALL game for mobile phones. The press release says the game is an easy-to-play mobile football simulator modelled on the European Championship Tournament in...
Posted in Adverblog on June 10, 2004 11:08 AM
Football and chips
Yahoo! Uk & Ireland and Pringles have partnered to present a special Euro 2004 sponsored section on the portal. Media Week explains the branding exercise will feature on the search engine?s news, scores and photos page for the tournament....
Posted in Adverblog on June 10, 2004 09:10 AM
Viral advertising for Scion
Scion is a new line of vehicles from Toyota will be promoted with an email-based viral advertising campaign developed by Attik. As explained in the press release there is a web site, WanttX featuring four animated episodic shorts entitled "303...
Posted in Adverblog on June 9, 2004 09:05 PM
Mobile spam might be expensive
Spam is something you have to take seriously, especially if you're a player in the wireless industry in which the problem is (fortunately) in its infancy. Silicon reports that Vodafone, in order to prevent MMS based spam, is considering charging...
Posted in Adverblog on June 9, 2004 08:42 PM
And the winner is...
The MarketingSherpa Readers' Choice Best Blog Awards 2004 have been assigned. I haven't won but I'm proud I've received an honorable mention as "Best blog on online marketing". Congratulations to Search Engine Lowdown who won in the category, and to...
Posted in Adverblog on June 7, 2004 10:06 PM
Trust the druid
"Don't let the summer slip away" sounds like a song, but it's simply the theme of an integrated campaign launched by the Wales Tourist Board to attract people to the region. DM Bulletin reports that a druid character stars in...
Posted in Adverblog on June 7, 2004 09:14 PM
Toilet humour for Virgin Mobile
Virgin Mobile has launched last week its "Best Hands" viral campaign, featuring a video clip that shows a swanky nightclub's po-faced toilet attendant taking service levels to an extreme by literally providing hands-on service to the club's privileged members� James...
Posted in Adverblog on June 6, 2004 08:45 PM
Webisodes: welcome creativity!
"Webisodes are a new frontier" it's a sort of a follow back of an article published a couple of weeks ago about viral marketing. Webisodes are an emerging form of online advertising which tries to invest more in creativity, in...
Posted in Adverblog on June 5, 2004 11:59 AM
Skyscrapers for Lufthansa
Lufthansa is currently running an interactive advertising campaign to support its online booking system. The rich media ads, have been developed by Profero. On Brand Republic, Cara Grant, Lufthansa's marketing communications manager commented: "It is a great time for us...
Posted in Adverblog on June 4, 2004 04:54 PM
MSN promotes Schrek 2
The upcoming movie Schrek 2 will be launched with an online campaign developed by Zed. As Revolution Magazine explains, the ads will be running through the MSN network, on the portal's homepage and will be shown to age-targeted users on...
Posted in Adverblog on June 4, 2004 08:44 AM
Heineken scores with Messenger
Heineken gets ready for Euro 2004 with a special initiative in cooperation with MSN Messenger. The beer brand will deliver updated information about the matches directly through the instant messaging system. The campaign has been developed by QI Ideas, which...
Posted in Adverblog on June 4, 2004 07:54 AM
Videogames' reviews on your mobile
3 announced the launch of a mobile content service with Gamer.tv to provide video reviews of the latest video games. 3G Newsroom reports that the video clips will be exclusively designed for use on 3's video mobiles and can be...
Posted in Adverblog on June 3, 2004 05:28 PM
Sharp: ads for emails
In the US, Sharp is running an online advertising campaign to enrich its database of email addresses. As reported on DMNews.com Sharp believes email marketing can still be very effective in delivering promotional messages to its customers and prospects, this...
Posted in Adverblog on June 3, 2004 02:27 PM
Guidelines for Spanish email marketers
IAB Spain has released a practical guide for email marketers. Noticias.com reports about la "Gu�a Pr�ctica del Email Marketing", which contains guidelines to help marketers setting up permission based campaigns, as well as indications to choose the right provider of...
Posted in Adverblog on June 3, 2004 02:16 PM
"Pass the parcel" viral email
The Hallmark Channel has launched a viral email game to celebrate its fourth anniversary in the Uk. New Media Age reports that people participating the game have the chance to win �1,000....
Posted in Adverblog on June 3, 2004 10:53 AM
Mobile trends in the UK
Enpocket has unveiled the finding from the latest Mobile Media Monitor, a quarterly analysis which investigates mobile usage patterns in the UK. The research shows that the number of mobile phone owners using 3G services has surged by 250% over...
Posted in Adverblog on June 2, 2004 06:47 PM
ING Bank: online internal branding
Employees of ING Bank surfing the web will be exposed to highly targeted banners from the company the work for. Dutch web site Marketing Online reports that ING Bank is currently running an online internal branding campaign which aims to...
Posted in Adverblog on June 2, 2004 12:44 PM
Email marketing will be back
Recent anti-spam regulations will help email marketing's rebirth. On Destination CRM they try to be positive about email marketing's future, but I don't feel like they are very convincing. The industry is actually making a few steps further but our...
Posted in Adverblog on June 2, 2004 09:06 AM
Nike scores with Lycos Spain
Nike has been running a three months campaign on Lycos Spain to promote its 3d soccer game on www.nikefootball.com. They took advantage of a new rich media format, the "widebanner" (728x90 pixels), which is particularly effective for branding, but has...
Posted in Adverblog on June 2, 2004 08:50 AM
"Mc"mobile marketing in France
In France Mc Donald's has launched a "McVip" a mobile marketing initiative to inform customers via sms about ongoing promotions in their favourite restaurants. As explained on Le Journal du Net (in French) the campaign's objective is to create loyalty...
Posted in Adverblog on June 1, 2004 09:26 PM
BT: wheredidthetimego?
British Telecom is hoping to spread the viral buzz with its latest campaign: wheredidthetimego? There is a gloomy microsite, developed by Agency.com, which aims to make people understand how much time they waste browsing the internet with a slow connection....
Posted in Adverblog on June 1, 2004 09:03 PM
Speed meet... AOL
Starting today, America Online has launched an online branding campaing to promote its broadband service. As explained in the press release, the new ad campaign, created by digital marketing firm Atmosphere BBDO, pushes the idea that speed is just one...
Posted in Adverblog on June 1, 2004 04:53 PM
Ringtones: love & hate
On PCWorld.com Gillian Law asks: "Would Somebody Answer that Thing?" There is a love & hate relationship with rigtones: they are a big business, but they are also very annoying in daily life. It feels like we're living in a...
Posted in Adverblog on June 1, 2004 11:58 AM
Rich media for Sharp's PDA
Uk agency Moonfish has created a rich media campaign to promote "Zauros" Sharp Electonics' latest PDA. A brief case study on Moonfish's site explains the campaign's concept "Work Hard, Play Hard" the characteristics of the online promotion, supported by a...
Posted in Adverblog on May 30, 2004 08:33 AM
Moore's Law and Electronic Games
Unrelenting progress in processing power, network bandwidth and storage capacity will enable the electronic game industry to become greater than five times more pervasive by 2010. The fact comes out of a recent research by Deloitte & Touche (Moore's Law...
Posted in Adverblog on May 28, 2004 04:26 PM
Mobile war games?
Mobliss and Tribal DDB Worldwide have teamed up to create, implement and manage a wireless text messaging promotion for the United States Air Force. As explained in the press release, the promotion, which launches on May 29th and is expected...
Posted in Adverblog on May 28, 2004 04:07 PM
Voyager's online promotion
To promote its Voyager model in the UK, Chrysler has developed an integrated marketing campaign using direct mailing, telemarketing and, of course, the Internet. The news is reported on Revolution quoting the opinion of Steve Gray marketing director at Chrysler...
Posted in Adverblog on May 28, 2004 11:23 AM
FCUK targets the US with mobile
Fashion brand FCUK is targeting US market with a mobile campaign. FCUK has become the first brand to implement a simultaneous transatlantic mobile marketing and CRM program, working with creative agency Marvellous Mobile and Enpocket. As explained in the press...
Posted in Adverblog on May 28, 2004 11:01 AM
Sms to promote Bad Boys II
Serial Wireless reports of a mobile marketing campaign created by PhoneValley to promote the home video version of Bad Boys II. The campaign, launched in France last April, allows users to download the movie's logo to their mobile phones. A...
Posted in Adverblog on May 26, 2004 03:18 PM
'Sex Olympics' wins best creative
The Viral Factory has won the Best Creative Award for the 'Sex Olympics' viral campaign which parodied Olympic events, substituting them with sexual "sports". The award is assigned each month by Interactive Advertising Bureau to encourage creativity online. Brand Republic...
Posted in Adverblog on May 26, 2004 02:18 PM
Australia's marketing push
The Australian Tourist Commission has decided to invest �150m in global marketing push. They have redesigned the web site australia.com to support the campaign's claim "Life in a Different Light". Brand Republic provides further information about the brand's relaunch which...
Posted in Adverblog on May 26, 2004 01:49 PM
SeeWhoGotFired...
After the big buzz created by Ford with its Evil-Ka viral campaign, the public opinion is now attracted by Corel and its seewhogotfired.com (the "feature rich" video is simply fantastic). The Ottawa Business Journal dedicates a good article to viral...
Posted in Adverblog on May 26, 2004 11:59 AM
Online campaign for Budget
Arthur Frommer's Budget Travel magazine and Budget Rent A Car System have partnered to offer readers and renters a way to "Travel Large for Less." As explained in the press release the initiative will be supported by a banner campaign...
Posted in Adverblog on May 26, 2004 11:25 AM
Text & win with Garnier
In Spain Garnier has launched a mobile marketing campaign to promote its products "Fructis Style". The initiative targets young consumers giving away prizes like scooters and videogames. As reported on Marketing Directo consumers can enter the competition by texting the...
Posted in Adverblog on May 26, 2004 11:03 AM
Easy ringtones for Virgin Mobile
In the UK Virgin Mobile has launched an online campaign which allows users to pick their favourite ringtone directly from the ad. They can listen to the ringtone and then text a number to receive it, without visiting a Web...
Posted in Adverblog on May 25, 2004 09:08 PM
Is mobile video taking off in the US?
Actually the article's title on Cellular News is not a question, rather it's a statement, based on a recent research by In-Stat/MDR. They found out that found that "13.2% of U.S. wireless subscribers are extremely or very interested in purchasing...
Posted in Adverblog on May 25, 2004 11:25 AM
Videogames and advertising (again)
As the Latins used to say: panem et circenses. The worst the economy, the more people spends in entertainment. Then add the identity's crisis of the man in contemporary society, and you can easily understand why the gaming industry at...
Posted in Adverblog on May 24, 2004 10:10 PM
Connect, before it's too late
"Online creative is not very creative" says Jeremy Lockhorn on his latest column on ClickZ. I guess you already heard this sentence, but I'm also pretty much sure you don't remember the solution to the problem. A "call for creativity"...
Posted in Adverblog on May 24, 2004 05:27 PM
Pepsi & Apple: let's do it again
Despite the failure of their first co-marketing initiative, Apple and Pepsi have decided to do it again. This time instead of the US, they have decided to target the Australian market with a campaign supported by mobile phones. As Macworld...
Posted in Adverblog on May 24, 2004 11:46 AM
Seinfeld stars in web ad
American Express is launching an online video ad starring Jerry Seinfeld and Superman. As Revolution Magazine reports, it's a four minute web spot appearing on American Express' website. It's the second "webisode" created to support American Express' guarantee to replace...
Posted in Adverblog on May 21, 2004 10:17 PM
The Citro�n C2 is online
Studio Richmedia SQLI has developed the micro-site and the online campaign for the launch of the new Citro�n C2 in France. They did a great job with Flash, that's why the case has been featured on Macromedia's web site (in...
Posted in Adverblog on May 20, 2004 08:04 PM
Cornetto's mobile love potion
The popular icecream Cornetto will be distributed this summer in six new flavours: the so called "Love potions". To support the launch, Unilever has massively invested in Tv advertising, but has also asked Flytxt to develop a text & win...
Posted in Adverblog on May 20, 2004 07:52 PM
Direct marketing with IM
Go where the prospect is... The marketers' motto can be applied now also to IM softwares loved, in particular, by teenagers. Instant messaging provide great opportunities for brands that want to get in touch with people under 25, as an...
Posted in Adverblog on May 20, 2004 01:20 PM
Click & win with Debitel
German carrier Debitel has launched an MMS based contest named "Fr�hlingsgesicht 2004" (Spring Face). Users can send their pictures with the portrait of funny or beautiful faces and get the chance to win a SPA weekend or a bunch of...
Posted in Adverblog on May 20, 2004 10:33 AM
Troy's online promotion
Brad Pitt's latest movie, "Troy" is taking advantage of a massive online promotion. What is curious to note is the fact that the portals chosen to support the initiative differ from country to country. In the Uk, Warner Bros picked...
Posted in Adverblog on May 19, 2004 09:30 PM
"Gooooal": Nike's winning advergame
The One Show Interactive awards have been assigned last week but only a few online publications have decided to comment the event. AdWeek dedicates a brief overview to the winning campaigns, talking about Nec Corporation "Best of the Show Web...
Posted in Adverblog on May 19, 2004 08:09 PM
For whom the (mobile) bell rings?
The ringtones business is still in its infancy in the US, but the interest of carriers and content providers in getting a piece of the pie, is already high. The problem is that the business model hasn't been defined yet...
Posted in Adverblog on May 19, 2004 09:58 AM
Mobile gaming in Asia
Is mobile gaming the next killer application? Perhaps... As Telecom Asia reports in an excellent market's overview, the expectations were (are) big, but it�s only been recently that the mobile industry has seen the first signs that gaming has real...
Posted in Adverblog on May 19, 2004 09:51 AM
The buzz: behavioural targeting
In Italy we have a proverb that says "a vest doesn't make a monk". I don't know if this make sense in English, but I thought it was a good start for a post about behavioural targeting, which is the...
Posted in Adverblog on May 18, 2004 10:09 PM
Michelin launches i-mode services
Michelin guides are now available for mobile phones. The popular service ViaMichelin which provides maps, itineries and restaurant tips has been launched this week in its I-Mode version. It will be offered in twenty European countries costing only 1 �...
Posted in Adverblog on May 18, 2004 10:07 PM
Branding in online communities
Marketers who want to promote their brands in online communities need to pay a lot of attention not to hurt users' sensibility. The risk of spamming or spying is always high. On iMediaConnection Neal Leavitt investigates the new ways a...
Posted in Adverblog on May 18, 2004 09:03 PM
Advergames and the bandwagon effect
MediaPost reports about the Entertainment Expo that took place last week in Los Angeles. During the event marketing managers had the chance to discuss advergames' potentials in prototing a brand. More and more advertisers are looking at video games and...
Posted in Adverblog on May 17, 2004 08:21 PM
Mobile gaming is growing (slowly)
Jupiter Research has announced last week a new research report "Portable Games Devices - Forecasting Growth in Anticipation of Intensifying Competition" in which it forecasts that the audience for portable gamers will grow from 23 million in 2003 to 43...
Posted in Adverblog on May 17, 2004 08:00 PM
Automakers and online advertising
The Detroit News dedicates an excellent article by Nick Bunkley to carmakers and their investments in online advertising. According to a report by TNS Media Intelligence/CMR, in 2003, the world�s 15 largest automakers spent $160.3 million on Internet advertising, a...
Posted in Adverblog on May 17, 2004 07:41 PM
Sony Ericsson's MMS-based contest
"Style-up" is the slogan of the styling contest just launched in Germany by Sony Ericsson and ProSieben. Everyone can partecipate sending up to three MMS pictures of their "stylish" friends, with an original look, gaining the possibility of winning a...
Posted in Adverblog on May 17, 2004 07:14 PM
Unicast ready to launch interactive video ads
Unicast is ready to launch on the market a new version of its video commercial. The new Flash based format will be interactive, allowing for side-by-side interactive elements during and after the video presentation. As explained in the press release,...
Posted in Adverblog on May 17, 2004 06:04 PM
Telia to offer mobile Olympic Games
Scandinavian carrier Telia will offer its customers the possibility to experience the Olympic Games via their mobile phones. As explained in the press release, thanks to an agreement with Sveriges Television (SVT), which owns the broadcasting rights in Sweden for...
Posted in Adverblog on May 17, 2004 01:20 PM
Euro 2004, MMS' and doubts
Mobile carriers and content providers are looking with extreme attetion at the upcoming Olympic Games in Athens and at the European Football Championship in Portugal. Sports and football in particular represent the perfect hook to get people attention (and money)...
Posted in Adverblog on May 16, 2004 03:30 PM
Never underestimate wireless women
A new research by consulting firm Zelos Group found out that the wireless data and entertainment industry isn't paying attention to women and young adults. Despite the segments' interest in paying for mobile content, the services offered by the market...
Posted in Adverblog on May 13, 2004 09:45 PM
Text me with local ads
Eight out of ten mobile phone users in Europe wouldn't mind receiving promotional offers and marketing messages via SMS. The surprising information comes out of a recent research by Empower Interactive, which found out that people will accept promotions about...
Posted in Adverblog on May 13, 2004 11:37 AM
Online marketing budgets are growing
According to the new 2004 IT Marketing Trends Study an estimated 45 percent of technology marketing budgets in 2004 will be spent online. Interviewed on Destination Crm, Mary Kelly, marketing director at Bitpipe (the company that carried out the research)...
Posted in Adverblog on May 13, 2004 06:20 AM
H&M's "Divided" online campaign
Swedish fashion brand H&M will start next week an online campaign to promote its summer collection "Divided". Banners and pop-ups as well as the innovative i-Flash TV format will run through the main German web sites like Lycos, Freenet and...
Posted in Adverblog on May 12, 2004 07:58 PM
MMS' for football fans
German football fans can download the pictures (as MMS) of their favourite players directly to their mobile. The initiative, which runs a few weeks before the European Football Championship, is developed by MindMatics and sponsored by Ferrero's snacks, Duplo and...
Posted in Adverblog on May 12, 2004 07:43 PM
Mobile: teenagers as evangelists
US mobile marketers will soon start loving teenagers. Young users are the market segment most willing to pay for wireless content and services. They love MMS, the possibility to download ringtones and music and play with their mobile phones. As...
Posted in Adverblog on May 12, 2004 06:18 PM
The Matrix is online
In November Warner Bros will launch "The Matrix Online", an online multiplayer game where tens of thousands of players will be able to jack into the Matrix world to take an active role in continuing the saga of The Matrix...
Posted in Adverblog on May 12, 2004 12:28 PM
Spam: the wireless menace
Never underestimate the power of spam. Email marketing has been already weakened by unsolicited messages, wireless marketers can't suffer the same damage. We are still on time to prevent mobile spamming but we need to act fast, setting up guidelines...
Posted in Adverblog on May 12, 2004 09:18 AM
Introducing "Close Shaves" webisodes
In Canada, Schick has launched an eight-week webisode series to promote its Quattro Razor. As explained in the press release, there's also a contest connected to the initiative, a contest that will give away an Harley Davidson. Webisodes are Flash...
Posted in Adverblog on May 11, 2004 10:35 AM
What's the value of online ads?
Bob Tedeschi tries to answer on The New York Times, quoting data provided by the IAB, analysts' opinions and the example of Yahoo! which set up Consumer Direct, a new program intended to demonstratehow much Internet ads increase sales....
Posted in Adverblog on May 10, 2004 09:22 PM
Online ads help Ford to sell
A new study by IAB explains that six percent of all sales of Ford's F-150 pickup truck can be attributed to online advertising. In an article on Advertising Age, Rich Stoddart, Ford's marketing communications manager explains the campaign's results, describing...
Posted in Adverblog on May 10, 2004 05:30 PM
The "mobile" day after tomorrow
I don't like catastrophe movies. Life is already kind of hard, why should we watch a movie and face a dramatic future? This consideration takes me to the subject of this post: Indiagames and FOX L&M's Wireless Entertainment Group have...
Posted in Adverblog on May 10, 2004 01:37 PM
Euro 2004: it's like a SuperBowl
In less than a month the European Football Championship will kick off in Portugal. Advertisers are getting ready for the event which can be compared to the Super Bowl as a brilliant article on The International Herald Tribune explains. Reaching...
Posted in Adverblog on May 10, 2004 01:27 PM
Text & win with Schwarzkopf
Schwarzkopf has launched an SMS marketing campaign in Germany, Austria and Switzerland to promote its brand and its products. The initiative will involve over 6000 hair salons where users will find questions to be answered with their mobile phone. In...
Posted in Adverblog on May 8, 2004 04:32 PM
KLM: dream & win
KLM has just launched, for the umpteenth time, an online competition that allows people to win plane tickets. I do like the use of online competitions to get people's attention, but I believe KLM is pushing too hard on this...
Posted in Adverblog on May 8, 2004 03:06 PM
Show your butt and win a car
Daewoo and Sloggi, an unusual partnership to launch a contest to win the car with the best body. Developed by LaMarque Amsterdam, the campaign aims to reach a younger audience than the usual Matiz' one. As Emerce (in Dutch) explains,...
Posted in Adverblog on May 7, 2004 11:22 AM
Operation Enduring Freedom (from pop-ups)
After the Rich Media Task Force, we have the Pop-up Task Force. I love (!?) Americans taking everything as a question of life or death. Why don't we simply call it "Operation Enduring Freedom (from pop-ups)"? On MediaPost, Jim Meskauskas...
Posted in Adverblog on May 7, 2004 10:40 AM
Less calories, more brand
AdAge reports about a successful online initiative by Snapple that used behavioural targeting to increase the awareness of its brand. According to the results provided by Dynamic Logic, the campaign was a success, delivering brand awareness of 76%; brand favorability...
Posted in Adverblog on May 5, 2004 07:40 PM
Sprite launches 'Thirst Out'
"Thirst Out" is Sprite's under-the-cap promotion which started last Saturday. As explained in the press release, the soft drink brand will offer 52 million prizes in a campaign that will last eight months. Partners is the initiative are Blockbuster and...
Posted in Adverblog on May 5, 2004 05:32 PM