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Student’s corner : Death Bet

on July 5, 2012 by Bridget Comments

Here’s another interesting project from the same students behind Ray-Ban Bright Light. It’s a smart idea that creates engagement and earns attention about animal cruelty in horse racing.  I like the fact that they have turned the problem on its head and used the betting system itself to get their message across.

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MaKey MaKey

on June 3, 2012 by Tim Comments

‘MaKey MaKey’ is a seriously awesome device that finally lets you create the banana keyboard you’ve always dreamt of. Anyone can use a MaKey MaKey set and aligator-clip any object and turn it into a keystroke. And instead of Samsung, Intel or Logitech behind this device, two smart MIT students are running the show. Read more…

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The Student’s Corner: Keep the meter running

on May 17, 2012 by Martina Comments

Not sure I would classify this as an advertising project, but for sure it’s a social action that takes great advantage of creative thinking. Keep the meter running is initiative by Miami Ad School SF student Bennett Austin. Bennett placed a bed in a parking space on Haight St in San Francisco to draw awareness to a small, local homeless youth shelter that lost 1/3 of its funding that year. Read more…

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Red Stripe: Street Art at shutter speed

on May 16, 2012 by Tim Comments

Red Stripe’s “Make Art On The Street” released this animation of a special piece of street art. Scottish artist Spaceboy, helped by his graphic students from Edinburgh College of Art, animated his paste-ups on the shop shutters of Newhaven Harbour. It is a nice animation in itself, capturing and recording each frame of the paper installation. But what I really like about the film is that the interview with Spaceboy (talking in his heavy Scottish accent) is actually woven into the dubby Jamaican soundtrack. Ah sey one! Read more…

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The Student’s Corner: DHL Friend Express

on May 16, 2012 by Martina Comments

In Singapore punctuality among young generations is not a very diffused virtue. To correct this bad habit and promote DHL’s ability to always deliver on time, Uni Lee a student at the LASALLE College of the Arts come up with the DHL Friend Express concept. Select friend, date and appointment time and send a DHL service to pick him/her up to be delivered perfectly on time to your date.

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The impossible texting & driving test

on May 8, 2012 by Martina Comments

Every month there is a new campaign coming out to teach people how dangerous it is to text and drive. Despite the number of efforts around the world, unfortunately the topic is always hot. Let’s see if this approach made in Belgium can start making the difference. Students taking the exam to get their driving license have been challenged to text and drive in order to pass the test. A candid camera shows us the results of the challenge. Read more…

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Student’s corner: Ray Ban Bright Light

on May 4, 2012 by Martina Comments

Ray Ban Bright Light is a funny (concept) mobile app that will help you finding the sunny spots in your city, the places where you can enjoy the sun without the visual noise of the buildings. No more shade on your way! This app helps people to get the most out of the sun and their sunglasses. Read more…

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The Student’s Corner: Donation Detector

on April 26, 2012 by Martina Comments

Let’s be honest, when you’re walking around the city and someone asks you for a donation, most of the times you don’t not even try to check if you have change in your pockets. But when you’re go through security at the airport, you cannot escape. You need to pull out the coins and put them on the tray. And that’s exactly where the American Red Cross should ask you for support. Read more…

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The Student Corner: Lonely Planet + Facebook

on January 15, 2012 by Martina Comments

We’re back this week featuring a Student Project. This idea for Lonely Planet comes from the Miami Ad School Berlin. Lalita Salgaokar and Freschta Sahibi created a concept for a Facebook app that will help you connecting with Friends of Friends around the world and experience the places you’ll visit with the help of a local. Read more…

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Students’ Corner: The Last Train

on October 31, 2011 by Martina Comments

Time to share a new Student Project of the week. This time we give space to a beautiful 1 minute animation short movie made in Ireland created by The Animation Hub, a collaboration between staff and students of The Irish School of Animation, the Trinity College’s Graphics, Vision and Visualisation Group and the animation studio Giant Creative.

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