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The Student’s Corner: DHL Friend Express

In Singapore punctuality among young generations is not a very diffused virtue. To correct this bad habit and promote DHL’s ability to always deliver on time, Uni Lee a student at the LASALLE College of the Arts come up with the DHL Friend Express concept. Select friend, date and appointment time and send a DHL service to pick him/her up to be delivered perfectly on time to your date.

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The impossible texting & driving test

Every month there is a new campaign coming out to teach people how dangerous it is to text and drive. Despite the number of efforts around the world, unfortunately the topic is always hot. Let’s see if this approach made in Belgium can start making the difference. Students taking the exam to get their driving license have been challenged to text and drive in order to pass the test. A candid camera shows us the results of the challenge. Read more…

Student’s corner: Ray Ban Bright Light

Ray Ban Bright Light is a funny (concept) mobile app that will help you finding the sunny spots in your city, the places where you can enjoy the sun without the visual noise of the buildings. No more shade on your way! This app helps people to get the most out of the sun and their sunglasses. Read more…

The Student’s Corner: Donation Detector

Let’s be honest, when you’re walking around the city and someone asks you for a donation, most of the times you don’t not even try to check if you have change in your pockets. But when you’re go through security at the airport, you cannot escape. You need to pull out the coins and put them on the tray. And that’s exactly where the American Red Cross should ask you for support. Read more…

The Student Corner: Lonely Planet + Facebook

We’re back this week featuring a Student Project. This idea for Lonely Planet comes from the Miami Ad School Berlin. Lalita Salgaokar and Freschta Sahibi created a concept for a Facebook app that will help you connecting with Friends of Friends around the world and experience the places you’ll visit with the help of a local. Read more…

Students’ Corner: The Last Train

Time to share a new Student Project of the week. This time we give space to a beautiful 1 minute animation short movie made in Ireland created by The Animation Hub, a collaboration between staff and students of The Irish School of Animation, the Trinity College’s Graphics, Vision and Visualisation Group and the animation studio Giant Creative.

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Virgin Picks Your Destination based on Weather

We’ve been posting quiet a few nice ideas from the students at Miami Ad School and this one is very cool. Feeling adventurous? Well now you can let Virgin pick your next vacation destination. Instead of booking a trip, you can book a weather. Yes, a weather, because that’s what more often than not can ruin even the most well thought-out vacation. Read more…

Student project: Hockey 101

Imagine you were an intern at agency powerhouse ‘Digital Kitchen’, makers of interactive content and iconic film titles like Six Feet Under, Dexter and True Blood. And further imagine being born Canadian, a true ice-hockey fanatic. And unable to connect with the largely hockey-ignorant locals about your passion. What would you do? Probably make a film about it. Jordan Scott thought the same. Read more…

The Student Corner: Burger King & the Olympic Whopper

The Student Corner is back! Ilya Malyanov and Christian Feist of the Miami Ad School Europe Berlin have came up with an amusing concept for Burger King: the Olympic Whopper, the world’s first burger grilled on real Olympic fire.

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Mobile app harnesses positive peer pressure to stop your friends smoking

Remember the peer pressure at school to wear the right clothes, be seen with the right people and that it was cool to smoke? Students at the The Miami Ad School have created a mobile app to challenge that negative peer pressure and instead turn it around and use it to encourage smokers to quit.

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