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Virgin Picks Your Destination based on Weather

on October 19, 2011 by Mark Comments

We’ve been posting quiet a few nice ideas from the students at Miami Ad School and this one is very cool. Feeling adventurous? Well now you can let Virgin pick your next vacation destination. Instead of booking a trip, you can book a weather. Yes, a weather, because that’s what more often than not can ruin even the most well thought-out vacation. Read more…

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Four nice (not so little) new projects by Google

on August 22, 2011 by Martina Comments

I admit it, I wasn’t super impressed by the launch of the Google+ project. But I am impressed by a series of smaller projects that, in my opinion, either have more potential to be practically useful for our business and/or ourr life or, simply, are more fun. As usual, it’s great yet scary to see Google being so active in any sphere of our online life…

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MINImaps! Drive your MINI anywhere in the world

on June 20, 2011 by Martina Comments

What happens if you combine Google Maps, Flash and Facebook with a cool automotive brand? MINImaps is the answer. A multi-player driving experience by MINI France that allows you to join a virtual race around the world based on Google Maps, while challenging your friends or complete strangers.

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Budweiser Ice Cold Index

on June 13, 2011 by Martina Comments

The hotter the day, the less you pay. It’s this easy. Download the Budweiser application on your smartphone (works on iPhone, Android, Blackberry and Nokia) and get discounts or even a free beer if the weather is very hot.

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TUI: could be better, could be raining

on May 3, 2011 by Martina Comments

Imagine you wait for a year to take 2 weeks off. Imagine you plan to go on holiday to relax on a seaside and enjoy the sun. Or maybe to go mountain climbing and enjoy the sun. Or even just to visit a city and enjoy the sun. But then when you’re on holiday it gets cold. And windy. And as Young Frankenstein used to say “could be worse, could be raining…”. Well, even if all this happens you can still be lucky. Waste your current vacation but actually win a fabulous holiday thanks to a super weird contest that TUI run last year in Germany. A mobile app tracked your position and your current weather conditions by connecting to weather stations. You had to check-in your weather conditions and the worse they were, the better your score. After a month, the person with the most points won an holiday to the Dominican Republic. The agency is Jung von Matt/Alster, Germany. via Ads of the World

Burton, enjoy the weather

on April 6, 2011 by Martina Comments

Digital commerce is getting smarter. Have you seen the new Burton website? The weather forecast feature is fantastic. Getting product recommendations based on the current weather in your city would have been a dejavu’ (and of course you would not be able to get the jacket straight away while you are freezing…). But Burton also provides you with a weather forecast, so that you can actually buy and get delivered on time the windrunner you will desperately need in two days when the storm will hit your neighbor. Of course, if you live in Portland like me, the feature becomes pretty useless. Just buy your apparel for the rain…

Have a Camper Day

on December 20, 2010 by Mark Comments

A different (available) shoe everyday, no matter what the weather is, is the concept for this lovely iPad weather application done by HerraizSoto&Co for Camper, called “Have a Camper Day”, where meteorological elements have been made from pret-a-porter materials, and then turnedinto musical instruments that react to touch. Read more…

The Playground Barometer

on February 2, 2009 by Martina Comments

From Sweden, a great example of interactive banners that take full advantage of the power of online media. Depending on the weather conditions in the city where you are connecting from, you get a different recommendations on the jacket you should wear.

Basically the rich media recognizes your IP address and it’s able to connect and match a weather forecast service with the product database. What is also smart is the fact that you can type your next destination, getting both the weather conditions and therefore the suggested product to wear there.

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Sprite, don’t lie

on September 22, 2008 by Martina Comments

I like the way they approach advergames in Brazil, because they look at collaborative solutions, not only at fun for individuals. A few months ago we saw the example of Greenpeace and the award winning WeAtheR project, today we look at this website by Sprite called Jogo de Verdade.

It’s an online version of the Game of Truth: you have a virtual room in which you can invite your friends, there’s a bottle in the middle to be spinned around to decide who has to answers the questions. Everything is simple but quite funny also because in the room users can chat with each other. (thanks Bruno for sharing this)

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Greenpeace, play and save the world

on August 6, 2008 by Martina Comments

I like usually enjoy videogames, I said I followed the CyberLions but I really don’t understand why I found out about Greenpeace – WeAtheR only today (maybe because their PR agency dropped me an email? . After this silly premise, let’s get serious and explore the advergame that looks like one of the best Flash projects of the year.

Greenpeace Weather is a strategy multiplayer game on which players become activists to fight against the climate changes. Their mission is to join other activists to solve environmental crises that affect the planet using cooperation and coordination.

Developed also as a real game, made on recycled paper and recycled wood, soon it will be distributed in schools around Brazil.

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