Imagine you wait for a year to take 2 weeks off. Imagine you plan to go on holiday to relax on a seaside and enjoy the sun. Or maybe to go mountain climbing and enjoy the sun. Or even just to visit a city and enjoy the sun. But then when you’re on holiday it gets cold. And windy. And as Young Frankenstein used to say “could be worse, could be raining…”. Well, even if all this happens you can still be lucky. Waste your current vacation but actually win a fabulous holiday thanks to a super weird contest that TUI run last year in Germany. A mobile app tracked your position and your current weather conditions by connecting to weather stations. You had to check-in your weather conditions and the worse they were, the better your score. After a month, the person with the most points won an holiday to the Dominican Republic. The agency is Jung von Matt/Alster, Germany. via Ads of the World
Digital commerce is getting smarter. Have you seen the new Burton website? The weather forecast feature is fantastic. Getting product recommendations based on the current weather in your city would have been a dejavu’ (and of course you would not be able to get the jacket straight away while you are freezing…). But Burton also provides you with a weather forecast, so that you can actually buy and get delivered on time the windrunner you will desperately need in two days when the storm will hit your neighbor. Of course, if you live in Portland like me, the feature becomes pretty useless. Just buy your apparel for the rain…
A different (available) shoe everyday, no matter what the weather is, is the concept for this lovely iPad weather application done by HerraizSoto&Co for Camper, called “Have a Camper Day”, where meteorological elements have been made from pret-a-porter materials, and then turnedinto musical instruments that react to touch. Read more…
From Sweden, a great example of interactive banners that take full advantage of the power of online media. Depending on the weather conditions in the city where you are connecting from, you get a different recommendations on the jacket you should wear.
Basically the rich media recognizes your IP address and it’s able to connect and match a weather forecast service with the product database. What is also smart is the fact that you can type your next destination, getting both the weather conditions and therefore the suggested product to wear there.
I like the way they approach advergames in Brazil, because they look at collaborative solutions, not only at fun for individuals. A few months ago we saw the example of Greenpeace and the award winning WeAtheR project, today we look at this website by Sprite called Jogo de Verdade.
It’s an online version of the Game of Truth: you have a virtual room in which you can invite your friends, there’s a bottle in the middle to be spinned around to decide who has to answers the questions. Everything is simple but quite funny also because in the room users can chat with each other. (thanks Bruno for sharing this)
I like usually enjoy videogames, I said I followed the CyberLions but I really don’t understand why I found out about Greenpeace – WeAtheR only today (maybe because their PR agency dropped me an email? . After this silly premise, let’s get serious and explore the advergame that looks like one of the best Flash projects of the year.
Greenpeace Weather is a strategy multiplayer game on which players become activists to fight against the climate changes. Their mission is to join other activists to solve environmental crises that affect the planet using cooperation and coordination.
Developed also as a real game, made on recycled paper and recycled wood, soon it will be distributed in schools around Brazil.
Mary Woodbridge lives in Greenfield, UK, together with her dog Daisy. Mary is about to climb Mount Everest. On her site, Mary has a few video clips of the preparations she’s been doing. There’s a ‘Tips for Mary’ corner and ‘Plan and Training’ section. The website looks like a very basic one in html, the way websites were made long ago in forgotten decades of the previous century. You just got to see this, it’s a great experience, created by Spillmann/Felser/Leo Burnett from Zurich, Switzerland.
Story: An 85-year old British Lady by the name of Mary Wooldbridge, who takes her dachshund for a daily walk, buys a Mammut-Jacket to proctect herself from the wind and weather. This Jacket is obviously so good that the elderly lady believes that she can climb Mount Everest wearing it.
Mercedes-Benz in Germany has launched the campaign microsite Cabriotag (The day for a convertible). On entering the website, the user has to choose his location. The atmosphere of the website is then adjusted to the actual weather condition in the chosen city.
Holmes & Lee, Toronto for The Weather Network (Canada). Clio Award winner in 2000.
CNET Networks, Univision, Weather.com and Yahoo! have announced yesterday they have started implementing the Global Ad Campaign Measurement and Audit Guidelines issued by the IAB last November. The guidelines offer a detailed definition for counting an online ad impression and were issued to satisfy the need for a standardized method of measuring Interactive advertising by offering a detailed definition for counting online ad impressions. The global guidelines can be downloaded here.
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