Mary Woodbridge lives in Greenfield, UK, together with her dog Daisy. Mary is about to climb Mount Everest. On her site, Mary has a few video clips of the preparations she’s been doing. There’s a ‘Tips for Mary’ corner and ‘Plan and Training’ section. The website looks like a very basic one in html, the way websites were made long ago in forgotten decades of the previous century. You just got to see this, it’s a great experience, created by Spillmann/Felser/Leo Burnett from Zurich, Switzerland.
Story: An 85-year old British Lady by the name of Mary Wooldbridge, who takes her dachshund for a daily walk, buys a Mammut-Jacket to proctect herself from the wind and weather. This Jacket is obviously so good that the elderly lady believes that she can climb Mount Everest wearing it.
Mercedes-Benz in Germany has launched the campaign microsite Cabriotag (The day for a convertible). On entering the website, the user has to choose his location. The atmosphere of the website is then adjusted to the actual weather condition in the chosen city.
Holmes & Lee, Toronto for The Weather Network (Canada). Clio Award winner in 2000.
CNET Networks, Univision, Weather.com and Yahoo! have announced yesterday they have started implementing the Global Ad Campaign Measurement and Audit Guidelines issued by the IAB last November. The guidelines offer a detailed definition for counting an online ad impression and were issued to satisfy the need for a standardized method of measuring Interactive advertising by offering a detailed definition for counting online ad impressions. The global guidelines can be downloaded here.
Football fans probably know Brazil won the Confederation Cup last Sunday defeating Argentina in the final match. The victory has been celebrated also through advertising, as these ads taken from Voxnews clearly show The first ad for Onda, highlights stormy weather for Argentineans after the defeat, the other ad for Guaraná Antarctica congratulates Argentina for being vice-champion in the Cup.
In the UK Yell.com has launched an online advertising campaign which will target users according to the weather. Ads appearing on local sites like This is London, will change according to the current weather conditions in the city. Revolution Magazine explains the campaign idea is to explain Yell gives users exactly what they want. If it’s sunny, the ads will present, for example, outdoor activities, if it’s raining, you’ll get indications to have fun and not get wet. AKQA for the creative and I-Level for the media planning are behind the campaign.
Fort Lauderdale is running a multi-channel marketing campaign to attract tourists during the winter season. As The Sun Sentinel reports, last week a “Beach Mobile”, a heated, glass-enclosed trailer with a palm tree, beach sand, lifeguard stand and two bathing suit-clad models was moving around New York, and more cities will be visited in the next weeks. A part from the guerrilla marketing approach, print and tv are part of the mix, as well as the Internet with ads running on Weather.com, TheKnot.com and PlanetOut.com, and a sweepstake giving away a five-night stay. The campaign just features the URL of the dedicated web site: Sunny.org.
I will soon be able to get weather forecasts delivered directly to my mobile phone. In my region (Friuli Venezia Giulia) I will be able to get the info via sms in Italian, German and English. Via Yahoo! News.
The power of the Internet as an advertising media goes beyond the browser. The latest trends talk about “desktop” advertising, but Instant messaging promotions are doing pretty well too. The new possibilities of getting in touch with the consumer through a computer are analyzed on IAR, quoting the opinion of Andy Jedynak, senior VP and general manager of desktop app WeatherBug who says that:Internet apps are better than a Web site for targeting people. You don’t have to load from the Web. Since users go to so much trouble to download the app, there’s more loyalty, and when there’s more loyalty, advertising is more effective.
Apparently, marketers now have new tools to create surround advertising session (and don’t forget of media players!).
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy