I like the way they approach advergames in Brazil, because they look at collaborative solutions, not only at fun for individuals. A few months ago we saw the example of Greenpeace and the award winning WeAtheR project, today we look at this website by Sprite called Jogo de Verdade.
It’s an online version of the Game of Truth: you have a virtual room in which you can invite your friends, there’s a bottle in the middle to be spinned around to decide who has to answers the questions. Everything is simple but quite funny also because in the room users can chat with each other. (thanks Bruno for sharing this)
I like usually enjoy videogames, I said I followed the CyberLions but I really don’t understand why I found out about Greenpeace – WeAtheR only today (maybe because their PR agency dropped me an email? . After this silly premise, let’s get serious and explore the advergame that looks like one of the best Flash projects of the year.
Greenpeace Weather is a strategy multiplayer game on which players become activists to fight against the climate changes. Their mission is to join other activists to solve environmental crises that affect the planet using cooperation and coordination.
Developed also as a real game, made on recycled paper and recycled wood, soon it will be distributed in schools around Brazil.
Mary Woodbridge lives in Greenfield, UK, together with her dog Daisy. Mary is about to climb Mount Everest. On her site, Mary has a few video clips of the preparations she’s been doing. There’s a ‘Tips for Mary’ corner and ‘Plan and Training’ section. The website looks like a very basic one in html, the way websites were made long ago in forgotten decades of the previous century. You just got to see this, it’s a great experience, created by Spillmann/Felser/Leo Burnett from Zurich, Switzerland.
Story: An 85-year old British Lady by the name of Mary Wooldbridge, who takes her dachshund for a daily walk, buys a Mammut-Jacket to proctect herself from the wind and weather. This Jacket is obviously so good that the elderly lady believes that she can climb Mount Everest wearing it.
Mercedes-Benz in Germany has launched the campaign microsite Cabriotag (The day for a convertible). On entering the website, the user has to choose his location. The atmosphere of the website is then adjusted to the actual weather condition in the chosen city.
Holmes & Lee, Toronto for The Weather Network (Canada). Clio Award winner in 2000.
CNET Networks, Univision, Weather.com and Yahoo! have announced yesterday they have started implementing the Global Ad Campaign Measurement and Audit Guidelines issued by the IAB last November. The guidelines offer a detailed definition for counting an online ad impression and were issued to satisfy the need for a standardized method of measuring Interactive advertising by offering a detailed definition for counting online ad impressions. The global guidelines can be downloaded here.
Football fans probably know Brazil won the Confederation Cup last Sunday defeating Argentina in the final match. The victory has been celebrated also through advertising, as these ads taken from Voxnews clearly show The first ad for Onda, highlights stormy weather for Argentineans after the defeat, the other ad for Guaraná Antarctica congratulates Argentina for being vice-champion in the Cup.
In the UK Yell.com has launched an online advertising campaign which will target users according to the weather. Ads appearing on local sites like This is London, will change according to the current weather conditions in the city. Revolution Magazine explains the campaign idea is to explain Yell gives users exactly what they want. If it’s sunny, the ads will present, for example, outdoor activities, if it’s raining, you’ll get indications to have fun and not get wet. AKQA for the creative and I-Level for the media planning are behind the campaign.
Fort Lauderdale is running a multi-channel marketing campaign to attract tourists during the winter season. As The Sun Sentinel reports, last week a “Beach Mobile”, a heated, glass-enclosed trailer with a palm tree, beach sand, lifeguard stand and two bathing suit-clad models was moving around New York, and more cities will be visited in the next weeks. A part from the guerrilla marketing approach, print and tv are part of the mix, as well as the Internet with ads running on Weather.com, TheKnot.com and PlanetOut.com, and a sweepstake giving away a five-night stay. The campaign just features the URL of the dedicated web site: Sunny.org.
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