Digital advertising and marketing: only the best ideas worldwide, since 2003

Text & book your plane ticket

on May 24, 2004 by Martina Comments

Australian airline company Jetstar (Qantas’ low cost) has launched a service which allows passengers to book tickets and receive flights’s information via SMS. As Australian IT reports, the JetSMS service will kick off next month.

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Seinfeld stars in web ad

on May 21, 2004 by Martina Comments

American Express is launching an online video ad starring Jerry Seinfeld and Superman. As Revolution Magazine reports, it’s a four minute web spot appearing on American Express’ website. It’s the second “webisode” created to support American Express’ guarantee to replace damaged goods within 90 days of purchase.

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The Citro�n C2 is online

on May 20, 2004 by Martina Comments

Studio Richmedia SQLI has developed the micro-site and the online campaign for the launch of the new Citro�n C2 in France. They did a great job with Flash, that’s why the case has been featured on Macromedia’s web site (in French). Check it out, it’s really cool, the interface is “seductive” and dynamic…

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Cornetto’s mobile love potion

on May 20, 2004 by Martina Comments

The popular icecream Cornetto will be distributed this summer in six new flavours: the so called “Love potions”. To support the launch, Unilever has massively invested in Tv advertising, but has also asked Flytxt to develop a text & win campaign.

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Singapore’s fastest SMS thumbs

on May 20, 2004 by Martina Comments

SingTel is organising the first-ever nationwide contest to find the cellphone user with the fastest thumbs in Singapore. ChannelNewsAsia reports, adding that entrants won’t be allowed to use the T9 functionality or other spelling aids.

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Direct marketing with IM

on May 20, 2004 by Martina Comments

Go where the prospect is… The marketers’ motto can be applied now also to IM softwares loved, in particular, by teenagers. Instant messaging provide great opportunities for brands that want to get in touch with people under 25, as an article on iMedia Connection explains, presenting numbers and few examples of IM used as a marketing tool. The article is pretty good, but it’s important that it has been written by a person who works for a technology provider directly engaged in the IM business.

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Click & win with Debitel

on May 20, 2004 by Martina Comments

German carrier Debitel has launched an MMS based contest named “Fr�hlingsgesicht 2004” (Spring Face). Users can send their pictures with the portrait of funny or beautiful faces and get the chance to win a SPA weekend or a bunch of Siemens MC 60 mobile phones. The campaign is promoted through MSN’s network with dedicated banners and a special section.

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Wireless Paradise City

on May 20, 2004 by Martina Comments

Wireless technology to the Maldives. As Gareth Mitchell reports on BBC NEWS it is now possible to access the Internet with a Wi-Fi connection. The news isn’t a great news, what impressed me is the fact that the BBC’s reporter “had” to travel to the Maldives to write such an article… poor guy!

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Troy’s online promotion

on May 19, 2004 by Martina Comments

Brad Pitt’s latest movie, “Troy” is taking advantage of a massive online promotion. What is curious to note is the fact that the portals chosen to support the initiative differ from country to country. In the Uk, Warner Bros picked Yahoo! (see Revolution Magazine), while in Germany and in Italy the campaign is currently running on MSN (read Pubblicit� Italia).

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Italian online advertising sucks

on May 19, 2004 by Martina Comments

Sebastiano Caccialanza, commercial director at Lycos Italia raises his voice in a desolating market. In an interview on Pubblicit� Italia (in Italian), Mr Caccialanza says: “We can’t be hypocrite: the Italian online advertising isn’t growing, it’s stagnant.”

The market it’s worth about100 million euros since three years. The problem, according to Lycos’ manager is that Italian marketers don’t perceive the Internet as a viable marketing channel.

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