Digital advertising and marketing: only the best ideas worldwide, since 2003

Ringtones: love & hate

on June 1, 2004 by Martina Comments

On PCWorld.com Gillian Law asks: “Would Somebody Answer that Thing?” There is a love & hate relationship with rigtones: they are a big business, but they are also very annoying in daily life. It feels like we’re living in a videogame. What I liked in the article is that “as phones improve, so will the sound of the ringtones. Even if you don’t know the song, it’ll at least sound as it does on the radio, rather than like your 4-year-old playing a xylophone.”

File under: ,

Cell phones to show medical info

on June 1, 2004 by Martina Comments

Daily Yomiuri On-Line reports that in Japan NTT DoCoMo will start in July the nation’s first service to enable patients to view their medical records on mobile phone screens. Nineteen medical institutions will participate in the service.

File under: ,

Online advertising in New Zealand

on May 31, 2004 by Martina Comments

In New Zealand the online advertising market was worth $8 million in 2003. The Advertising Standards Authority has tried to measure the impact of the medium, finding out that “New Zealand advertisers haven’t clicked on to online advertising”. The news is reported on Stuff.

File under: ,

Rich media for Sharp’s PDA

on May 30, 2004 by Martina Comments

Uk agency Moonfish has created a rich media campaign to promote “Zauros” Sharp Electonics’ latest PDA. A brief case study on Moonfish’s site explains the campaign’s concept “Work Hard, Play Hard” the characteristics of the online promotion, supported by a dedicated microsite.

File under: , ,

Moore’s Law and Electronic Games

on May 28, 2004 by Martina Comments

Unrelenting progress in processing power, network bandwidth and storage capacity will enable the electronic game industry to become greater than five times more pervasive by 2010. The fact comes out of a recent research by Deloitte & Touche (Moore’s Law and Electronic Games is the report’s title). As explained in the press release, we can expect good news for many companies, as Scott Singer, Managing Director of Deloitte’s Media and Entertainment Corporate Finance Group states:

“As technology continues to improve, new opportunities will arise for industries outside of the traditional electronic game arena, such as movie studios, record companies, advertisers, mobile phone producers, communications operators, toy manufacturers and electronics manufacturers. The installed base of devices will escalate from 415 million in 2004 to 2.6 billion in 2010.”

File under: ,

Mobile war games?

on May 28, 2004 by Martina Comments

Mobliss and Tribal DDB Worldwide have teamed up to create, implement and manage a wireless text messaging promotion for the United States Air Force. As explained in the press release, the promotion, which launches on May 29th and is expected to last through June, will involve a trivia game, called Air Force Snap Decisions. The trivia game will be available to wireless subscribers at three different events in conjunction with The United States Air Force “Cross Into the Blue” (CITB) Tour. I don’t know what to say about this initiative. It’s a good sign that mobile marketing is becoming relevant in the US but, at the same time, I’m disconcerted by the fact that the army wants to entertain and engage its audience. I can’t ignore my pacifist soul. To read more about videogames and war, check out “War Gaming“, by Thomas Mucha, on Business 2.0.

File under: , , , ,

Voyager’s online promotion

on May 28, 2004 by Martina Comments

To promote its Voyager model in the UK, Chrysler has developed an integrated marketing campaign using direct mailing, telemarketing and, of course, the Internet. The news is reported on Revolution quoting the opinion of Steve Gray marketing director at Chrysler Jeep UK.

File under: ,

FCUK targets the US with mobile

on May 28, 2004 by Martina Comments

Fashion brand FCUK is targeting US market with a mobile campaign. FCUK has become the first brand to implement a simultaneous transatlantic mobile marketing and CRM program, working with creative agency Marvellous Mobile and Enpocket. As explained in the press release, the UK and US cross-carrier campaign, integrated tightly with other core customer channels, allows customers to interact with the brand via text messaging and to win a variety of prizes including gift certificates and t-shirts. By engaging customers with the brand and the radio station through their mobiles, FCUK hopes to build a profile of its customers and target individuals with specialised content that is particularly relevant to them.

File under: , , ,

Video ads have a bright future

on May 27, 2004 by Martina Comments

Web-based video advertising is hot, and will get hotter & hotter in 2004. Today both Adweek.com and iMediaconnection focus their attention on the new format. At Ad:Tech in San Francisco industry experts have discussed the potentials of video advertising and video content in general on the Web. The expectations are high, and several brands are already experiencing positive results. Is video advertising an hype? Is this going to be good bargain? What’s consumers opinion? Let’s wait a couple of month before answering.

File under: ,

Sms to promote Bad Boys II

on May 26, 2004 by Martina Comments

Serial Wireless reports of a mobile marketing campaign created by PhoneValley to promote the home video version of Bad Boys II. The campaign, launched in France last April, allows users to download the movie’s logo to their mobile phones. A terrible initiative to promote a terrible movie?

File under: , ,

Advertise here