Digital advertising and marketing: only the best ideas worldwide, since 2003

Mercedes: Oktober Fest online

on October 9, 2003 by Martina Comments

Well… actually the campaign name is “Golden October”… anyway, this post is to let you know about the Mercedes Internet presentation created by GFT Technologies to support the launch of four new models: A-Class Piccadilly, C-Class Sportcoup� Indianapolis, SLK-Class Final Edition and Vaneo La Vida. As explained in press release, the Web special is part of an integrated campaign, and it allows potential customers or interested people to create their own E-Clips for each vehicle and send them to friends. The Web special is online already, unfortunately at the moment it’s only in German.

File under: e-clips, golden october, mercedes

Get your next haircut via MMS

on October 8, 2003 by Martina Comments

Toni and Guy, a UK based chain with salons worldwide has recently launched a new mobile initiative. As explained by Netsize (the multi-platform delivery and billing infrastructure provider) in a press release, Toni and Guy customers will now be able to get their favourite hairstyles on their mobile phones using a new picture messaging service from the Toni and Guy web gallery. In this way, customers can share potential new styles with friends and family before visiting a salon. Users are charged 50 pence per MMS, with 10 pence from each message donated to the King�s Variety Club Children�s Hospital. I very much like the idea, it’s perfect to express the concept of mobile phones “connecting people” (and brands) even though I think the service is still rather expensive.

File under: mms power, mobile marketing, tony and guy, wireless marketing

Online advertising in New Zealand

on October 8, 2003 by Martina Comments

Online advertising in New Zealand is growing, but… does not know how big it is. The New Zealand Herald writes today about a growing market which is still unable to estimate how big is it becoming. According to the article’s author, the introduction of large-format advertising has proven to be the key in the industry’s expansion.

File under: large formats, new zealand, online advertising

The Mobile Marketing Value Chain

on October 8, 2003 by Martina Comments

The mobile marketing industry is becoming stronger and stronger. FlyText has published yesterday an interesting Press Release in which Pamir Gelenbe pictures the current state of the art in the market, describing, in particular, three kinds of business models that can be found in the mobile marketing space: - Agencies - The full service mobile marketing specialists - “Gateway” companies

File under: mobile marketing players

Nissan Micra online ads (a bad example)

on October 7, 2003 by Martina Comments

I’ve started evaluating online advertising campaigns last week, presenting the “good example” of Orange. Today I come up with a bad example: Nissan Micra advertising on Yahoo!. I’ve found the ad while browsing on the “Motori” (Motors) section, looking for the new Toyota Rav 4. First of all, targeting wasn’t perfect, since I was currently gathering information on a much different kind of vehicle, a more expensive SUV. But the worst thing was about how the ad looked like: I’ve taken two screenshots of it on two different pages (1 – 2) and, as you can see, the ad was badly cut and it was impossible to read the copy and the car name.

File under: bad examples, nissan micra

SMS mania in the UK

on October 7, 2003 by Martina Comments

In a press release the Mobile Data Association (MDA) says that 55 million sms have been sent daily across the UK last August. In August 2002, the number was lower, with “only” 45 text messages sent. A total of 1.69 Billion texts were sent person-to-person throughout August 2003. Futhermore, I pass you the link to an article today on The Advertiser in which it’s said that a well-known London clinic, The Priory, is treating patients addicted to sending text messages. “Psychologists claim many people have now embraced texting as a way of avoiding telling their partners things they dare not say to them face-to-face“. As the REM used to sing… It’s the end of the world and you know it!

File under: mania, numbers, sms, uk

Whodunit? runs exclusively online in Europe

on October 7, 2003 by Martina Comments

Reebok has started the Whodunit? campaign in Europe. What’s important to notice is that they’re running it exclusively online. As explained on Brand Republic Flash video ads will play a key role in the campaign, with the goal of raising Reebok’s brand awareness and drive response. The banner are currently performing on Yahoo! and Msn networks. Here’s a screenshot of a floating ad I’ve found today on Yahoo! inside the “Sport” section. Read more on the Whodunit? campaign in the US.

File under: reebok, video-ads, Whodunit? campaign

Konvergenz Award 2003: and the winner is…

on October 3, 2003 by Martina Comments

… Coca Cola Light W&V reports today the results of the German award Konvergenz 2003. The agencies behind the Coca Cola Light campaign are Publicis, Argonauten 360 and Magic Response. The award has been assigned for the innovative and courageous use of the Web. The silver medal went to Sony Computer Entertainment for the campaign “Playstation – this is 2003″ by Akzio and TBWA, while the bronze has been assigned to AUDI with “The OTHER side OF the Road” developed by Philipp & Keuntje and Saatchi & Saatchi.

File under: awards, coca cola light, convergence award, germany

Rich media use will triple in 2004

on October 3, 2003 by Martina Comments

According to the German research firm Pilot Group the use of rich media ads triple in 2004. This estimate is provided by Pilot Group on the basis of the current market tendency as well as different expert opinions.

File under: pilot group estimate, rich media

Will women play mobile games?

on October 3, 2003 by Martina Comments

Mobile gaming is becoming a big business, and the industry is working in order to attract new gamers, women. Jo Twist writes today on BBC NEWS that mobile gaming in the UK will be worth more than �50 million in 2003, however games makers still have to break some stereotypes. Game are not only for men, women are welcome playing to! The article is interesting since it also allows readers to express their opinion on the matter.

File under: mobile gaming, mobile industry, women

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