American Express is launching an online video ad starring Jerry Seinfeld and Superman. As Revolution Magazine reports, it’s a four minute web spot appearing on American Express’ website. It’s the second “webisode” created to support American Express’ guarantee to replace damaged goods within 90 days of purchase.
Studio Richmedia SQLI has developed the micro-site and the online campaign for the launch of the new Citro�n C2 in France. They did a great job with Flash, that’s why the case has been featured on Macromedia’s web site (in French). Check it out, it’s really cool, the interface is “seductive” and dynamic…
The popular icecream Cornetto will be distributed this summer in six new flavours: the so called “Love potions”. To support the launch, Unilever has massively invested in Tv advertising, but has also asked Flytxt to develop a text & win campaign.
SingTel is organising the first-ever nationwide contest to find the cellphone user with the fastest thumbs in Singapore. ChannelNewsAsia reports, adding that entrants won’t be allowed to use the T9 functionality or other spelling aids.
Go where the prospect is… The marketers’ motto can be applied now also to IM softwares loved, in particular, by teenagers. Instant messaging provide great opportunities for brands that want to get in touch with people under 25, as an article on iMedia Connection explains, presenting numbers and few examples of IM used as a marketing tool. The article is pretty good, but it’s important that it has been written by a person who works for a technology provider directly engaged in the IM business.
German carrier Debitel has launched an MMS based contest named “Fr�hlingsgesicht 2004” (Spring Face). Users can send their pictures with the portrait of funny or beautiful faces and get the chance to win a SPA weekend or a bunch of Siemens MC 60 mobile phones. The campaign is promoted through MSN’s network with dedicated banners and a special section.
Wireless technology to the Maldives. As Gareth Mitchell reports on BBC NEWS it is now possible to access the Internet with a Wi-Fi connection. The news isn’t a great news, what impressed me is the fact that the BBC’s reporter “had” to travel to the Maldives to write such an article… poor guy!
Brad Pitt’s latest movie, “Troy” is taking advantage of a massive online promotion. What is curious to note is the fact that the portals chosen to support the initiative differ from country to country. In the Uk, Warner Bros picked Yahoo! (see Revolution Magazine), while in Germany and in Italy the campaign is currently running on MSN (read Pubblicit� Italia).
Sebastiano Caccialanza, commercial director at Lycos Italia raises his voice in a desolating market. In an interview on Pubblicit� Italia (in Italian), Mr Caccialanza says: “We can’t be hypocrite: the Italian online advertising isn’t growing, it’s stagnant.”
The market it’s worth about100 million euros since three years. The problem, according to Lycos’ manager is that Italian marketers don’t perceive the Internet as a viable marketing channel.
The One Show Interactive awards have been assigned last week but only a few online publications have decided to comment the event. AdWeek dedicates a brief overview to the winning campaigns, talking about Nec Corporation “Best of the Show Web Site” and the successful performance of San Francisco’s agency Goodby, Silverstein & Partners who received five Pencils. Nike was nominated One Show Interactive’s Advertiser of the Year for the second year in a row. It won the Gold Pencil in the category “Brand Gaming” for the advergame “Goooal” created by Framfab Denmark. As explained in the agency’s press release the “Goooooal!” game is a turn-based real-time multi-player Flash football game, where the objective, unsurprisingly for a football game, is to outscore your opponent. The game can be still played online at Nikefootball.com.
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