Harris Interactive has been assigned with a David Ogilvy Award for its innovative use of research in advertising. Harris Interactive has helped Volvo with its campaign “Starting a Family” specifically targeted to gay, lesbian, bisexual and transgender consumers. Further details about the research are explained in the press release, where Judith Ricker, Senior Vice President for Marketing Communications Research at Harris Interactive explains:“Empirical data on the demographic characteristics and consumer behavior of the GLBT population historically has been scarce and subject to a great deal of qualification. Our application of Internet-based research methods, using our online panel of more than 23,000 GLBT adults nationwide, has significantly enhanced the quality and reliability of data available about GLBT consumers-a segment estimated to be 15 million in size with a buying power of $485 billion.”
Thanks to Sean, I’ve found out of a new campaign developed by NetX for Orange Australia. You can check it out here: basically it’s a guide to teach users the “mobile etiquette” and help them to avoid becoming the victim of a “mobile rage”. Three Flash videos show how people can react to mobile abuses… It’s “a modern guide to mobile safety”… I think I’ll send the link to my collegues at the office…
Nike is using MMS to promte its event series “Panna K.O.” in Germany. As Wuv explains, Nike has decided to take advantage of mobile marketing in order to reach a specific target group: teenagers passionate about football. The campaing, developed by German agency Yoc aims to increase awareness of the Panna event and football tournament which will travel around the country in May.
Renault has launched a limited edition “Kiss Cool” of its Twingo, promoting it in France with a micro-site and a multi-channel campaign. As explained on Le Journal du Net Renault has decided to use the Web in order to reach a target (25-35 years old) which is younger than the usual segment (25-50) for this model. The micro-site has been supported by an online campaign run on Yahoo! and Lycos France, as well as Tv spots and and advergame, which has attracted more than 18.000 users. Happy with the results of this campaign which run during the winter, Renault is now setting up a similar promotion for it Clio.
Ask Jeeves has launched a multi-channel campaign in the UK to promote its services. As Revolution Magazine reports, the online creative has been developed by Profero, and will run across the main British sites like The Guardian, iVillage and Handbag.
People love to communicate with each other. Sms, mms, instant messaging, the briefer the communication, the more they love it, and this passion for communication means business for a lot of players. On Telco(r)evolutions, The Radicati Group features a deep analysis of the “messaging” phenomenon and of its business implications with stats and revenue estimates.
In Egypt Dream Satellite Tv is taking advantage of the mobile channel to reach its customers, provide them with interactive content an consequently generate revenue. In an article on Al Jazeera.net they says SMS
Wireless communication is eventually becoming a serious stuff in the United States also. As Andrew Bud writes on New Media Age, US carriers are now making premium rate SMS available to marketers and content providers. The market’s potentials are huge, with 150 million people that could be reached in the next couple of years. The problem is, in my opinion, that someone will first have to teach US mobile users what SMS’ are. I have several friends who completely ignore the functionality and, if I remember correctly, a research by The Yankee Group considered “active” users people sending at least an SMS a week… If US carriers don’t care about SMS, why should users?
Wireless marketing is becoming a serious stuff, not only in Europe but also in the United States. To find out more about the current trends in mobile marketing I’ve talked to Jonathon Linner, CEO of Enpocket one of the leading companies in the industry. Find out more in the interview…
Americans are going online to find information about religion, advertisers are beginning to capitalize such interest serving target ads. The unusual news is report on MediaPost quoting the results of a new report from the Pew Internet & American Life Project: 64 percent of the nation’s 128 million Internet users have used the Web for spiritual and religious purposes. I especially liked the comment of Steve Waldman CEO of Beliefnet.com who said:“The Internet is not only good for stocks, banking, and porn. It’s also good for spirituality.”
And mobile devices work even better: did you can get a daily Pope message deliverd to your mobile phone? Business is business, even if we talk about spirituality…
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