Digital advertising and marketing: only the best ideas worldwide, since 2003

Audi runs PDA campaign

on March 23, 2004 by Martina Comments

Wireless marketing is not only about mobile phones, sometimes I tend to forget it, considering the situation in Europe. This press release reminds me that PDA in the US might play an important role in a wireless marketing strategy. Audi USA has partnered with AvantGo to sponsor the College Hoops Channel and raise its brand visibility among 24-54 year-old technology-savvy. Mary Ann Wilson Audi National Advertising Manager says: “We believe AvantGo users share many of the values inherent in the Audi brand, making the College Hoops Channel an exciting way for us to reach a highly desirable demographic. The innovative medium, coupled with the opportunity to help consumers enjoy the excitement of the NCAA Division I tournament made this sponsorship the right match for Audi.”

I particularly enjoyed the conclusion of the press release, in which AvantGo comes up with a sort of “mobile marketing manifesto” saying that “Using the AvantGo service, companies such as Audi can build brand awareness, acquire new customers, reduce customer care costs and generate incremental revenue through customized, interactive advertising, media and marketing campaigns designed for mobile users”. Mobile Marketing? The sky is the limit!

File under: , , ,

Hoverspeed rebrands with new media

on March 22, 2004 by Martina Comments

WFCA has developed an integrated marketing campaign to rebrand UK fast ferry operator Hoverspeed. The initiative includes email marketing, search engine advertising and affiliate marketing as well as traditional TV and press ads.

File under: ,

Broadband in Europe

on March 22, 2004 by Martina Comments

The ART (‘Autorit� de r�gulation des t�l�communications) has released a few data about broadband’s diffusion in Europe. France is leading the way with 1.2 million subscribers, followed by Italy (1.1 million) and the UK (1 million). Denmark has 12.7 fast connections every 100 inhabitants, followed by Belgium (12.1) The Netherlands (11.5) and Sweden (10.4), at the bottom of the standing we find Italy (4.7), Ireland (0.9) and Greece (0.1). The European average is 6.0 fast lines each 100 inhabitants. Further information about the research are provided in an article on Le Journal du Net.

File under: ,

The Barbarians land on mobile phones

on March 20, 2004 by Martina Comments

The combination tv + mobile is one of the most attractive to marketers. Usually it has been approached using tv programs driving people to interact wireless, this time the situation works the otherway around. The History Channel is running a mobile marketing campaign to build awareness and loyalty to a new tv program, The Barbarians. The campaign has been enabled by Enpocket which targeted a profiled list of opt-in 25-54 year old men with a text message that was delivered to their mobile phones the evening before the show.

File under: , , , ,

E-mail marketing isn’t dead

on March 19, 2004 by Martina Comments

A new report by Jupiter Research forecasts that spending on e-mail marketing in the U.S. will rise from $2.1 billion in 2003 to $6.1 billion in 2008. The press release explains three factors will be critical in driving the market: the dramatic cost reductions of e-mail marketing, the growth of sponsored and acquisition e-mail campaigns and the ever-increasing challenges presented by spam. Customer retention e-mail campaigns account the greatest share of non-spam e-mail marketing campaigns.

File under: ,

BMW looks for “Friends” online

on March 18, 2004 by Martina Comments

BMW is heavily investing in the online pre-launch of its new 1er. To create curiosity and build awareness in potential customers, the brand has developed a web site, named “Prinzip Freude” and an adventure advergame, Flame – The Game. An article (in German) introducing the initiative is presented on 7er.com, which explains that BMW’s idea is to start a dialogue with its prospects, addressing them as “friends” (Freunde), and engaging them with exclusive content and events.

File under: , ,

10 years of online advertising

on March 18, 2004 by Martina Comments

T-Online and DMMV are about to launch an exhibition which will feature 10 years of online advertising. The news is reported by German news site W&V, which also provides the address for the exposition: www.10jahreonlinewerbung.de. They are currently shortlisting the banners in order to build up the standing. Unfortunately the web site is only in German… this is the link to submit your work or your favourite online ads of the past ten years: www.10jahreonlinewerbung.de/einreichungsformular.php

File under: ,

The Mobile Lottery

on March 18, 2004 by Martina Comments

A couple of weeks ago, T-Mobile has launched The Mobile Lottery, an instant-win interactive lottery played via mobile phone. As the Company explains, each ticket costs �1 and offers multiple chances to win, with a better than one in five chance of scooping a tempting cash prize up to �1,000. Charities benefit, too, as the Mobile Lottery donates 20p from each �1 stake to 10 selected UK charities.

File under: ,

“Spot the Ball” online

on March 18, 2004 by Martina Comments

Littlewoods has developed an online version of the classic British football game “Spot the Ball”. As Revolution reports, players pay a fee to join the game and can win cash prizes. You can find the game on GameOn website.

File under: ,

Find (and buy) Nemo online

on March 17, 2004 by Martina Comments

Disney is launching the DVD of Finding Nemo with an innovative online campaign. Thanks to the technological support of Reporo and ValueClick, users who watch the ad can directly purchase the product with a click. To see how the ad looks like and most of all how it works I suggest you going to Reporo’s web site (than click on showcase).

File under: ,

Advertise here