Digital advertising and marketing: only the best ideas worldwide, since 2003

10 years of online advertising

on March 18, 2004 by Martina Comments

T-Online and DMMV are about to launch an exhibition which will feature 10 years of online advertising. The news is reported by German news site W&V, which also provides the address for the exposition: www.10jahreonlinewerbung.de. They are currently shortlisting the banners in order to build up the standing. Unfortunately the web site is only in German… this is the link to submit your work or your favourite online ads of the past ten years: www.10jahreonlinewerbung.de/einreichungsformular.php

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The Mobile Lottery

on March 18, 2004 by Martina Comments

A couple of weeks ago, T-Mobile has launched The Mobile Lottery, an instant-win interactive lottery played via mobile phone. As the Company explains, each ticket costs �1 and offers multiple chances to win, with a better than one in five chance of scooping a tempting cash prize up to �1,000. Charities benefit, too, as the Mobile Lottery donates 20p from each �1 stake to 10 selected UK charities.

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“Spot the Ball” online

on March 18, 2004 by Martina Comments

Littlewoods has developed an online version of the classic British football game “Spot the Ball”. As Revolution reports, players pay a fee to join the game and can win cash prizes. You can find the game on GameOn website.

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Find (and buy) Nemo online

on March 17, 2004 by Martina Comments

Disney is launching the DVD of Finding Nemo with an innovative online campaign. Thanks to the technological support of Reporo and ValueClick, users who watch the ad can directly purchase the product with a click. To see how the ad looks like and most of all how it works I suggest you going to Reporo’s web site (than click on showcase).

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Fiats presents its new online image

on March 17, 2004 by Martina Comments

Italian automaker Fiat has presented a new graphic style for all web sites in its network. Pubblicit� Italia explains that points of strength of the new line are two Flash based presentations which welcome users on the web sites. The presentation are focused on Fiat’s new cars and latest events. Fiat.it features an interesting path “Costruisci la tua Fiat” (Build up your own Fiat) that allows users to personalize their car immediately asking for an estimate and getting in touch with a car dealer to actually purchase it.

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Fiat signs deal with Handbag.com

on March 17, 2004 by Martina Comments

Fiat is running an online campaign to promote its Panda to 24- to 44-year-old women. As Revolution reports, Fiat has signed a sponsorship deal with Handbag.com which will include online ads, text links in the newsletter and a special branded section in the spring fashion pages (see screenshot).

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Find “The Cat in The Hat” and win

on March 16, 2004 by Martina Comments

The Cat in The Hat videogame will be launched on March 19th, in the meantime Vivendi Universal Games is running an sms-based competition to promote it and build curiosity. The campaign targets young people who are asked to start the mobile interaction by texting in the keyword that appears on press advert. Entrants can win a PS2 console and a bunch of videogames.

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Drink Vodka and find your bride

on March 16, 2004 by Martina Comments

Revolver Communications and Skive Creative have developed an online viral campaign for Stolichnaya, a Vodka brand. Based on a microsite called “Stoli Brides“, which mimics the many Russian Bride online services visitors can engage in a simulated matchmaking to find the genuine Russian spouse. In the press release Martin Ballantine, Creative Director for Revolver says:

“The light-hearted and humorous creative is a perfect fit for the Stoli consumers and emphasises the Russian roots of the brand – continuing its cult status as the only authentic Russian vodka”

The campaign is aimed at men aged 25-34 yrs, and is being seeded as entertaining and fun content via Skive�s online influencer network. It will also be placed on sites such as Lycos, TTR2 and a network of other viral Blogs and portals, and distributed to a relevant portion of the Maxim email database.

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Mobile marketing: creativity wanted

on March 15, 2004 by Martina Comments

On New Media Age Jon Carney writes an excellent article on the lack of creativity (and excitement) in mobile marketing. The media offers incredible potentials, to develop solutions far more attractive than the text&win campaigns. It is up to mobile agency to work on creativity and go beyond this simple (yet effective at the moment) marketing tool. 3G will surely help the industry’s growth, but marketers need at first to fully understand the technology’s characteristics.

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Online ads for fresh breath

on March 15, 2004 by Martina Comments

As AdWeek reports, Wrigley’s has launched an online campaign to support the launch of its Eclipse Mints. A series of rich media ads, developed by agency Evb, are currently online targeting 18 to 44 years old people.

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