Digital advertising and marketing: only the best ideas worldwide, since 2003

Mobile video services will grow

on March 3, 2004 by Martina Comments

The 3G Newsroom dedicates an article today to mobile video services in Europe. They report the results of a recent report by The Yankee Group, If you read the title of the article you won’t probably believe mobile video is a big deal at the moment not it will become it in the next year. But if you spend some time reading through the article you’ll find the predictions actually talk about mobile video services during the next two to three years (I would rather say three to four). In 2007 the mobile video market in Western Europe will be worth almost �4 billion, less than 3 percent of all service revenue. If you watch Tv ads at the moment in Italy you might have the impression we are living in a mobile video country. This is totally wrong. I had the chance to talk to Dario Betti, analyst at Ovum recently, and he confirmed my perception: mobile video isn’t here yet. No matter if you’re a user or a marketer: just don’t believe what advertising in telling you

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Focus on Deep Focus

on March 3, 2004 by Martina Comments

Yesterday I told you about the DoubleClick online advertising awards. Today I tell you that Deep Focus has diffused a press release with interesting details concerning their award winning rich media campaign for Kill Bill vol. 1. Deep Focus’ President Ian Schafer says:

“”The KILL BILL campaign fortified the effects of massive amounts of television advertising by using high-impact online creative to not only prepare audiences for the enormous shock they were about to get in theaters, but to compel them to show up there and experience it in the key first weekend of release.”

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Doubleclick assigns the awards

on March 2, 2004 by Martina Comments

Doubleclick has announce in a press release the winners of its third annual awards assigned to recognize the best campaigns on the Internet. Open all agencies, direct marketers, and publishers, this year’s Insight Awards received over 100 campaign entries, which were presided over by industry experts from 11 organizations. The award for “Best Online Advertising Campaign” has been assigned to Modem Media for Heineken: Hoax campaign which encouraged over 140,000 people to interact with the brand. The award for “Best Rich Media Campaign” had two winners, American Express: Blue Cash campaign developed by Digitas New York and Miramax Films: Kill Bill vol. 1 created by Deep Focus. In the “Best Email Marketing Campaign” category the number one has been Kinergy for its Procter & Gamble Club Olay Xmas Issue campaign. The first prize for “Best Multi-Channel Marketing Campaign” went to Click Here for the Dr. Pepper: Raging Cow Product Launch. A full overview of entrants and winners is on Doubleclick’s website.

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Bacardi launches advergames series

on March 2, 2004 by Martina Comments

In partnership with the Italian portal Tuttogratis, Bacardi Breezer has launched a series of advergames. On a Tuttogratis special section users can play and win in the “Free Spirit” competition. Veronica Chiesa, Head of Web Marketing at Bacardi Martini said that this initiative is perfectly in line with Bacardi Breezer brand image and philosophy. Actually the prizes aren’t clearly explained, so even though the marketing initiative seams to be interesting, the communication approach can be improved.

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Motorola presents Rock the Mobile Vote

on March 2, 2004 by Martina Comments

Rock the Vote has partnered with Motorola to launch Rock the Mobile Vote to engage young adults in the political process. Users who opt-in the program at www.rockthevote.com/wireless will be polled and informed via sms. Rock the Vote hopes to bring 20 million young voters to the polls in November through the program.

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Profero’s Child Protection campaign

on March 2, 2004 by Martina Comments

Le Journal du Net features the best UK banners of the week. The nicest is the one by Profero developed which aims to encourage children on the Internet to be aware of the risks and in particular not to give out personal contact details. To read more about the campaign go on Profero’s website, or what the creative showcase.

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Teenagers “Need2know”

on March 1, 2004 by Martina Comments

The British government is launching a web site (www.need2know.co.uk) to provide teenagers with information and advice on relationship, health, money, education and law. As Brand Republic explains, the site is already online but the promotional activity will begin this spring.

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Ameritrade to launch “Last Market Hour”

on March 1, 2004 by Martina Comments

Ameritrade is targeting active traders with a new advertising campaign named “Last Market Hour”. As explained in the press release, online advertising will be part of the promotion mix, with rich media ads on CBS MarketWatch and Yahoo! Finance displayed during the last hour of trading.

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Chinese are in love with SMSs

on March 1, 2004 by Martina Comments

Chinese are going crazy for SMS. They sent about 15.6 billion short messages through their mobile phones during January, with a rise of 91 percent over the same period last year. Yahoo! News reports, adding that short messages are popular in China because of their low cost and efficiency, with subscribers paying on average about 0.1 yuan (0.01 US dollar) for each message.

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Online advertising strikes back

on March 1, 2004 by Martina Comments

If The New York Times says it, it must be true… A new report by the Interactive Advertising Bureau and PricewaterhouseCoopers estimates that online advertising revenue in the United States increased 20 percent in 2003, to $7.2 billion. The automotive industry, in particular, is investing hard in Internet advertising. Automakers increased the number of their advertisement 75 percent in 2003, according to Nielsen/NetRatings, while online advertisements by the telecommunications companies increased 31 percent. More details about online advertising fighting back can be found in a press release by DoubleClick and Nielsen//Netratings to introduce the results of an inaugural joint Year in Online Advertising Report for 2003.

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