Digital advertising and marketing: only the best ideas worldwide, since 2003

Kodak targets mobile camera phone users

on February 26, 2004 by Martina Comments

Kodak will soon launch in Europe an online service to publish pictures taken with the mobile phone. As reported on News.com Australia, starting next May owners of a new wave of higher resolution camera phones should be able to upload their pictures and videos to a central server, send them by e-mail or print them via wireless infrared or Bluetooth links at Kodak kiosks. The service is already available in the United States. The initiativeļæ½confirms the strong Kodak’s interest in building a new kind of relationship with its consumers, trying to fill the gap created by digital cameras and the consequent crisis of films selling. A couple of months ago, Kodak has also sponsored a MMS competition together with the carrier Wind to assign prizes to the best MMS pictures.

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vVisa “wise” internet marketing

on February 26, 2004 by Martina Comments

In its case study presentation, iMediaconnection talks this week about Visa and its MSN minisite developed to target small-business owners. The site isn’t flashy but, according to Visa, it’s very effective in communicating the offer. The article is interesting also because it covers the theme of “co-branded” initiatives. Doug Fitzsimmons, Associate Creative Director, Tribal DDB Los Angeles , commented: “Everybody wins with a strong co-branded site. The host gains content, the advertiser gains an audience. If it’s done well, both strengthen their brands by association and added value for their customers.”

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The MMS revolution in wireless marketing

on February 26, 2004 by Martina Comments

The power of MMS to deliver branded messages is far more effective than the one of traditional SMS. There are no stats, only positive perceptions in an article on Marketing Directo about MMS’ marketing potentials. In particular the feature gives some hints for the development of cross media promotions TV/mobile, quoting the opinion of Frederic Westerberg of

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MMS services consortium jumps on the scene

on February 25, 2004 by Martina Comments

MM4E (Multimedia Mobile for Europe) is a new consortium caims to push forward the industry development of MMS to unlock its huge commercial potential for major brands that require seamless campaigns across Europe. As explained in the press release, Materna, Prosodie and WIN have joined forces. Among the first beneficiaries of the MM4E consortium are anticipated to be companies that are seeking to roll out campaigns around the Euro 2004 Football Championships and the Summer Olympics.

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Doubleclick: online will erode tv spots spending

on February 25, 2004 by Martina Comments

Kevin Ryan, CEO of Doubleclick believes Internet advertising will keep on growing as marketers decide to invest more money online to match consumers habits. As stated on Reuters (via Yahoo!) Ryan expects a double-digit revenue growth for DoubleClick in 2005, but is really interesting is that he expects online advertising to begin to take market share from television this year as marketers refocus their advertising dollars to reach the 18- to 35-year-old male audience, which is spending less time with TV and print media.

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US users and search engines

on February 25, 2004 by Martina Comments

Nielsen//NetRatings has release a couple of days ago a report about US Internet users and search engines. 114.5 million or 39 percent of Americans used a search engine during January 2004. The 114.5 million unique users, representing 76 percent of the active online US population, each spent nearly forty minutes using search engines during the month. The 114.5 million unique users, representing 76 percent of the active online US population, each spent nearly forty minutes using search engines during the month. Another good indication for the healthy search engine marketing industry.

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MSN goes wireless

on February 25, 2004 by Martina Comments

Microsoft announced yesterday that it will soon start offering a feature allowing mobile phone users to access Hotmail and MSN Messenger while on the go. They’re developing the technology with Openwave Systems. As explained on Reuters (via Yahoo!) Microsoft has been working on wireless software since a couple of years, targeting handset makers and operators as a high-end business tool, now they’re taking a step in the B2C market. MSN is eventually trying to extend its brand on mobile phones looking for a personal and extremely direct relationship with its consumers.

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Food for “banner-maniacs”

on February 23, 2004 by Martina Comments

LemonAd and Strategies presents the top new European banners of the week… Not as good as my own collection, but worth checking out anyway They’re here

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Track that feed!

on February 23, 2004 by Martina Comments

An incredibly useful marketing tool might have been created by IMN, a firm that announced the introduction of an RSS tracking system. RSS can be the future solution to replace e-newsletter which are loosing more and more credibility because of spam. If the IMN’s solution really works, then RSS won’t remain a thing for geeks only, and will eventually debut (and succed) in the mass market. On ClickZ, Kathleen Goodwin, CEO of IMN said about the tracking system:

“We’ve encoded all the links — usually with an RSS feed you get a subject of an article and a link. Every link provided is a unique trackable link. When you open up the feed we know it. Every time you refresh the feed we count it. And when you click to read a particular article we register that.”

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Pepsi-iTunes promotion hacked

on February 20, 2004 by Martina Comments

A couple of weeks ago Pepsi and iTunes launched an interesting promotion. Drink a Pepsi, get a code, and download a song for free. Cool integrated marketing idea but… the promotion has been soon “hacked”. As a matter of fact, people can get the code without actually buying the bottle. Read more about this incredible story on ZdNet.

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