Doubleclick has announce in a press release the winners of its third annual awards assigned to recognize the best campaigns on the Internet. Open all agencies, direct marketers, and publishers, this year’s Insight Awards received over 100 campaign entries, which were presided over by industry experts from 11 organizations. The award for “Best Online Advertising Campaign” has been assigned to Modem Media for Heineken: Hoax campaign which encouraged over 140,000 people to interact with the brand. The award for “Best Rich Media Campaign” had two winners, American Express: Blue Cash campaign developed by Digitas New York and Miramax Films: Kill Bill vol. 1 created by Deep Focus. In the “Best Email Marketing Campaign” category the number one has been Kinergy for its Procter & Gamble Club Olay Xmas Issue campaign. The first prize for “Best Multi-Channel Marketing Campaign” went to Click Here for the Dr. Pepper: Raging Cow Product Launch. A full overview of entrants and winners is on Doubleclick’s website.
In partnership with the Italian portal Tuttogratis, Bacardi Breezer has launched a series of advergames. On a Tuttogratis special section users can play and win in the “Free Spirit” competition. Veronica Chiesa, Head of Web Marketing at Bacardi Martini said that this initiative is perfectly in line with Bacardi Breezer brand image and philosophy. Actually the prizes aren’t clearly explained, so even though the marketing initiative seams to be interesting, the communication approach can be improved.
Rock the Vote has partnered with Motorola to launch Rock the Mobile Vote to engage young adults in the political process. Users who opt-in the program at www.rockthevote.com/wireless will be polled and informed via sms. Rock the Vote hopes to bring 20 million young voters to the polls in November through the program.
Le Journal du Net features the best UK banners of the week. The nicest is the one by Profero developed which aims to encourage children on the Internet to be aware of the risks and in particular not to give out personal contact details. To read more about the campaign go on Profero’s website, or what the creative showcase.
The British government is launching a web site (www.need2know.co.uk) to provide teenagers with information and advice on relationship, health, money, education and law. As Brand Republic explains, the site is already online but the promotional activity will begin this spring.
Ameritrade is targeting active traders with a new advertising campaign named “Last Market Hour”. As explained in the press release, online advertising will be part of the promotion mix, with rich media ads on CBS MarketWatch and Yahoo! Finance displayed during the last hour of trading.
Chinese are going crazy for SMS. They sent about 15.6 billion short messages through their mobile phones during January, with a rise of 91 percent over the same period last year. Yahoo! News reports, adding that short messages are popular in China because of their low cost and efficiency, with subscribers paying on average about 0.1 yuan (0.01 US dollar) for each message.
If The New York Times says it, it must be true… A new report by the Interactive Advertising Bureau and PricewaterhouseCoopers estimates that online advertising revenue in the United States increased 20 percent in 2003, to $7.2 billion. The automotive industry, in particular, is investing hard in Internet advertising. Automakers increased the number of their advertisement 75 percent in 2003, according to Nielsen/NetRatings, while online advertisements by the telecommunications companies increased 31 percent. More details about online advertising fighting back can be found in a press release by DoubleClick and Nielsen//Netratings to introduce the results of an inaugural joint Year in Online Advertising Report for 2003.
In Brunei, during the 20th National Day SMS Quiz, people can text and win a Hyundai Matrix. As Brunei Direct, The contest is the first of its kind to be launched in the country and will run from February 27 until April 23, divided in four rounds. It aims to enliven the spirit and celebration of the 20th National Day. Contestants will also have the chance to win PCs, flights to Singapore, mobile phones and digital cameras.
This week the online press has published a bunch of interesting stats, so let’s take a look at Spanish wireless consumers market. Vnunet reports the results of a research by CIS: seventy percent of Spanish have a mobile phone, and a further eight percent plan to buy one in the next six months. The main reason (for 66.6 percent of the people) to own a cell phone is to get in touch with relatives and friends, while only twenty percent of the people said they have one mainly to keep business contacts. Iblnews reports about the preferred services of Vodafone Live! users: during last december, Spanish people opted to receive SMS alerts mostly about football and horoscopes. For what concerns mobile games, “Osiris” of the Tomb Raider series has been the most downloaded, followed by Bomberman� and �XIII”. The most requested ringtones have been “La madre de Jos� and �No es lo mismo�. Noticiasdot.com presents stats about SMS traffic in Spain last year. According to the data provided by the three carriers (Amena, Telef�nica M�viles and Vodafone) more than 18 millions SMS have been sent through the networks in 2003, with Telef�nica leading the market with a 50 percent share of the traffic. But the most interesting data is the one about Premium messages which generated a business worth 400 millions euros.
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