Relevant stats today on eMarketer for any marketer interested in advergames. The question is “why people play online”? The main answer, according to a research by AOL and Digital Marketing Services, is “because online games are fun”. However there’s also a lot of people who play because are stressed or bored. The research also tries to tell us which are the activities online gamers are spending less time on as a result of online game playing. Eventually eMarketer quotes a survey by Harris Interactive investigating the percentage of Internet users playing online. Apparently is still rather low, but growing. Harris finds that while 49% of Net users say they never download or play games online, 18% are involved with online games �very often� or �often� � and that�s up from 13% in 2002.
Rugby fans will be able to follow the 6 Nations rugby tournament on their video mobiles. Throughout its UK network, 3 will offer video news, live scores and SMS text alerts, accessible from a new Rugby Union home- page. (Read more in a press release.) Again, we see networks taking advantage of sports events to promote wireless video services. The more popular the content, the easier getting people’s attention on new available services. Let’s just get ready for the European Football Championship this June…
Ads throughout the MSN network are promoting the Visa Extras program for small businesses. MediaPost talks in depth about the campaign which also features a micro-site developed by interactive agency AKQA.
The Interactive Advertising Bureau (IAB) last week announced that over 30 of the leading online publishers, representing 65% of total advertising inventory, are or plan to be in compliance with its voluntary Rich Media guidelines Version 2.0 for in-page units. Version 2.0 of the voluntary guidelines builds upon the success of the Universal Ad Package which was issued in April, 2003. The guidelines developed by the Rich Media Task Force are explained in the
The UK new media industry is getting ready for the awards season. Last week the shortlisted campaigns for the Revolution Awards 2004 have been announced, while New Media Age has just closed the gates for agency wanting to partecipate in the NMA Effectiveness Awards 2004. The shortlist for the Revolution Awards 2004 is online on the magazine’s Web site. The categories in which prizes will be assigned are: Best online advertising, Best integrated marketing campaign, Best consumer marketing, Best online retailer, Best B2B service, Most innovative digital business, Best brand building by an online business, Best digital direct campaign, Best costumer service, Best online property from a media owner, Best use of interactive Tv, Best use of email, Best interactive service on wireless networks, Best public sector service online. Of course, the “Agency of the Year” will be also named. AKQA, Arnold Interactive, Dare, i-Level, Profero, Zentropy Partners are running for the gold. Keep tuned, on March 19th winners will be announced.
On Editor & Publisher Carl Sullivan presents an interview with Google co-founder Sergey Brin. Five questions and five answers to talk about online contextual advertising with a specific look at how the newspaper industry is taking advantage of this solution.
In his latest column on AdAge, Al Ries talks about the “Disintegration of Integrated Marketing”. The article is not as polemical as it might sounds from the title or, at least, is not against the concept of “integrated marketing” rather against the tempting idea of “integrated marketing agencies”. Specialization is the key says, Mr Ries, and actually it’s simply an evolution of the positioning idea he presented us twenty years ago. Agencies can’t do everything in-house, unless they compromise quality. And this reminds me of a book I read a couple of years ago, “The Myth of Excellence” whose subtitle was “Why great companies never try to be the best at everything”. Think about it…
He likes what he does, he earns money, he distributes happines: he’s got the perfect job…
The shortlist for the Revolution Awards 2004 has been revealed last week. In the category “Best Online Retailer” Interflora is running for the gold medal thanks to its e-commerce system developed by Broadband. On Broadband’s website you can find out more about the project.
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