Digital advertising and marketing: only the best ideas worldwide, since 2003

Verizon tries to introduce ringtones mania in the US

on December 15, 2003 by Martina Comments

Customize Your Jingle Bells, says Verizon Wireless in a press release announcing that it will allow American mobile users to download their favourite holiday tunes. “Get It Now” is the name of the virtual store with ring tones, games and other applications available to buy.

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Orange presents “The Expressionist”

on December 15, 2003 by Martina Comments

British carrier Orange has launched an MMS based competition called The Expressionist. The idea is building a gallery of facial expressions from people around the UK and beyond, best pictures will be voted and winners will receive “some incredible mood-altering prizes” (i.e. a Panasonic X70 phone). MMS winning pictures will be exposed in January in a top London gallery.

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Cheerios targets new mothers online

on December 14, 2003 by Martina Comments

Invest in costumer education, and get their future loyalty. Cheerios has recently launched an online campaign to tell new mothers about the importance of feeding their kids with cereals. On AmericanBaby.com, you can find both the creative and the content section.

Coca-Cola and the Web: love’s in the air

on December 13, 2003 by Martina Comments

Coca-Cola is taking the heavily investing in Web communication, proving the media potentials when the goal is branding. The multi-national corporation has recently announced that in January it will launch in the UK an Internet music download service (MyCokeMusic.com), which will offer more than 250,000 songs (Revolution reports). At the same time, in Spain, Coke has presented �La Tienda Coca-Cola�, an online shop selling gadgets and merchandising, giving to charity the revenue (read more about it in Spanish on Marketing Directo). The shop is reachable by passing through the corporate Web site, and this fact highlights Coca-Cola�s intention to get people to know the Company better. On the other side, the online music download service is a clear example of Coke�s trying to build a relationship with young surfers, since the Company is not expecting to make a profit from the service. I believe we could easily adapt Pepsi�s tagline like this: Coca-Cola: the music for the new generation.

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N-Gage presents Mobile Ratitude

on December 12, 2003 by Martina Comments

The first ever mobile gaming competition that will allow gamers to compete wirelessly in a skill-based competition has started yesterday in the US. As a press release on Yahoo! News says, the tournament will be exclusive to Activision’s Tony Hawk’s Pro Skater for the N-Gage game deck where gamers can challenge high scores posted by other players in the N-Gage Arena. Monthly prizes will be assigned to the best players.

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AOL names the finalists

on December 12, 2003 by Martina Comments

AdWeek says that America Online has named three finalists in the review for its interactive creative and media duties. Modem Media, Digitas and AtmosphereBBDO will be running for the precious account. The final will take place early next year, when the three agencies will present their online marketing plans proposals.

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Spiderman 2 movie preview on Yahoo!

on December 12, 2003 by Martina Comments

Columbia Pictures will launch Spiderman 2 on July 2nd 2004, but they will present a trailer preview this week on the Yahoo! network. As explained on PR Newswire the trailers will be shown on 13 different countries. You can learn more about the movie at: http://spiderman.sonypictures.com/

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CyberCenter winning streak

on December 12, 2003 by Martina Comments

It’s a golden period for the Chilean agency CyberCenter. As La Segunda reports, they have recently won the ‘Best Website Design’ at the New York Advertising Festival, and a couple of days ago they triumphed at Creativos Online 2003. In the competition organized by the Asociaci�n de Medios en Internet (AMI), CyberCenter has won the first prize in the following categories: Pop-up, mailing list and mini-site.

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Toyota goes interactive in Germany

on December 12, 2003 by Martina Comments

Toyota has recently launched a campaign in Germany to promote its Corolla Diesel, using both Tv commercials with iText functions and the possibility to join an online game to actually win a car. Wuv.de reports.

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Unusual integrated marketing

on December 12, 2003 by Martina Comments

Buy a “Christmas” subway ticket, travel for free with your family throughout Milan, join an online competition branded “Lord of the Rings” and win a plane ticket to New Zealand. Sounds confusing? Probably… It’s an initiative promoted by Yahoo! in cooperation with Medusa (the movie distributor) and ATM, Milan’s Public Transport Company.

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