Digital advertising and marketing: only the best ideas worldwide, since 2003

Golf’s birthday celebrated online

on January 29, 2004 by Martina Comments

Volkswagen Golf 30th birthday will be celebrated online, with an advertising campaign and a competition on a micro-site developed by Tribal DDB. The marketing initiative is explained and detailed on Revolution Magazine. There will be ads displayed on mayor UK websites, as well as a targeted email communication to spread the word of mouth about the competition (http://www.winanewgolf.co.uk).

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The Best Game Face a Man Can Get

on January 29, 2004 by Martina Comments

Gillette, “The Best a Man Can Get” is going online with a consumer contest with football legend Steve Young and Sports Illustrated magazine. As explained on Advertising UK, men who submit a photo of their “Best Game Face” either on-line at www.mach3turbo.com or in-person at one of three “Game Face Stations” on Jan. 30 and Jan. 31 in Houston are eligible to appear in Sports Illustrated and win prizes worth more than $20,000.

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MSN presents its own toolbar

on January 28, 2004 by Martina Comments

How could MSN live without its own toolbar? It can’t, that’s why, following its rivals Google and Yahoo!, MSN has developed a solution to allow users a complete browser-search engine integration. Silicon Valley talks about it, but I suggest you having a look at MarketingWonk as well where Kevin Lee collected all the sources talking about the issue.

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Get Dilbert on you mobile phone

on January 28, 2004 by Martina Comments

I like comics, and Dilbert is one of my favourites. Funmail is now offering Dilbert strips delivered daily to mobile phones. This is a kind of wireless data service I’d like to subscribe to. It’s a pity they offer it in the US only. Find out more about it in the press release.

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GSM Association awards: the nominees

on January 27, 2004 by Martina Comments

The shortlist for the 2004 GSM Association Awards has been announced last week. Winners will be announced on 24 February 2004 at 3GSM World Congress. For the Best Marketing, Brand or PR Campaign the following have been shortilisted: - Mobilkom austria AG & Co KG for the �A1 MMS Standard� campaign which delivered a photo-free newspaper with the images available for MMS download - T-Mobile International for the rebranding of VoiceStream to T-Mobile in the US - Virgin Mobile for the UK �The Devil Makes work for Idle Thumbs� campaign designed to increase SMS use - Vodafone Group plc for the global �Vodafone live!� campaign to drive take-up and penetration of Vodafone live! handsets and services

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Make Money Be Happy (part 2)

on January 27, 2004 by Martina Comments

A couple of weeks ago I’ve already talked about the Make Money Be Happy initiative launched by Yahoo!. Revolution Magazine reports that fortune cookies, branded with Yahoo! Personal Finance will be given away to people visiting Benjys’ shops. Customers going to Yahoo! website will have again the chance to win an healthy weekend in a Spa. The will also be a banner campaign supporting the initiative

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Putting wireless stats in context

on January 27, 2004 by Martina Comments

On W2Forum they’ve posted a news about worldwide mobile data subscribers (the original news is on Unstrung). It’s always interesting to read about these kind of stats, but I believe it would be even nicer to find out the cultural issues that influence markets’ differentiation. I don’t think technology is the only factor affecting the diversity between Europe, Asia and the US. We should also look at different media relevance in every country/continent (do people watch a lot of tv? do they read newspapers?), at the way people like to interact with each other (do they prefer written or oral communication? do they meet in public spaces?) and, for example, at how sex in regarded by the public opinion (is it strictly condamned by the religion? is there a liberal attitudine towards the issue?). Stats would be much more relevant, providing the cultural and social contest in which they have been collected. Does anyone know of such a study?

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Virtual dressroom not so far away

on January 27, 2004 by Martina Comments

BBC NEWS reports Toshiba is developing a technology that will replace dressrooms with a 3D system that will create a virtual customer. Video cameras snap the shopper, then clothes and accessories are selected and displayed immediately. But what about the thrill (or the disappointment) of trying on real clothes? Shopping is an experience, are we sure we want to make it virtual?

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Once again, the pop-up saga

on January 26, 2004 by Martina Comments

Pop-ups, an eternal controversy. The Guardian gets back to the issue providing different points of view and a brief history of pop-ups. will pop-ups ever be stopped? Excellent question with (almost) no answer. The author of the article, Claire Murphy says:

“There are two arguments being floated about how the saga will evolve. Forrester Research believes that in a few years some websites will market themselves as being pop-up free, gambling the loss of ad revenue on the hope that they can make more money from subscriptions or banner ads. But Carat’s Horler has a more Machiavellian theory. “The technology exists for sites to detect when users have installed ad-blocking technology. If it’s basically a free site, what’s to stop the media owner automatically excluding that user?” Let battle commence …

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UK: online marketing spend on the rise

on January 26, 2004 by Martina Comments

An IPA Bellwether report says online marketing spend in the U.K. registered significant growth for Q4 2003. On IAB Uk web site, Danny Meadows-Klue, Chief Executive of the IAB, commented on the new figures:

“Yet again we are seeing the reality that this is where audiences have moved to and with the new range of advertising products it should come as no surprise that marketers are following”

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