Digital advertising and marketing: only the best ideas worldwide, since 2003

Keywords and search engines

on February 1, 2004 by Martina Comments

Keyword ad lawsuits could dramatically effect the way search engines such as Google and Yahoo do business. Some companies are alleging that selling keyword ads to rivals, which include trademarked keywords, are “confusing potential customers.” BusinessWeek talks about it. (thank you Lisa)

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The Netherlands: online advertising up 20%

on January 31, 2004 by Martina Comments

In the first three quarters of 2003 online advertising in The Netherlands grew by 20%, reaching a total value of 27.1 millions euros. The datas are provided by the IAB Nederland, and reported on Emerce (in Dutch), where Igor Beuker, IAB’s director commented:

“A 20% growth is very good, especially if we consider that the best quarter (the fourth) hasn’t been counted yet.”

The Dutch online advertising expense is divided as follows: banners and skyscrapers 53 percent; contextual advertising 18 percent; pop-ups, rich-media and interstitials 14 percent; sponsoring 12 percent; search engine marketing 2 percent; e-mailmarketing 1 percent.

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Mobiles + music = money

on January 31, 2004 by Martina Comments

How strong is the relationship between music and mobile phones? How real are the business opportunities offered by the combination of the two elements? Industry experts tried to answer these questions at the MIDEM, the first mobile music forum, which took place a couple of days ago. Mike Greenville of 160 characters provides an excellent review of the event.

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Msn Messenger partners with Blockbuster

on January 30, 2004 by Martina Comments

Blockbuster will provide MSN Messenger users with movie specials. The initiative has been presented this week in Italy, and is aimed to increase Blockbuster brand awareness and to improve MSN’s services. As explained in the press release of IconMediaLab, the agency which developed the creative, there will be an icon on MSN with Blockbuster’s logo, by clicking on it, users will reach a Messenger zone to access movies’ information. Here is a screenshot of how the thing looks like. It’s the first example of Messenger’s advertising I happen to find. It’s an interesting initiative, however looking at the way it’s presented, I’m not so sure users will easily understand that’s a Blockbuster logo (with Blockbuster’s related infos).

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Mobile advertising growing

on January 29, 2004 by Martina Comments

Mobile advertising can prove to be five times more effective than traditional direct marketing. According to a new research by Carat, mobile advertising will grow by 70%. The news is reported on Marketing Directo (in Spanish).

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Golf’s birthday celebrated online

on January 29, 2004 by Martina Comments

Volkswagen Golf 30th birthday will be celebrated online, with an advertising campaign and a competition on a micro-site developed by Tribal DDB. The marketing initiative is explained and detailed on Revolution Magazine. There will be ads displayed on mayor UK websites, as well as a targeted email communication to spread the word of mouth about the competition (http://www.winanewgolf.co.uk).

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The Best Game Face a Man Can Get

on January 29, 2004 by Martina Comments

Gillette, “The Best a Man Can Get” is going online with a consumer contest with football legend Steve Young and Sports Illustrated magazine. As explained on Advertising UK, men who submit a photo of their “Best Game Face” either on-line at www.mach3turbo.com or in-person at one of three “Game Face Stations” on Jan. 30 and Jan. 31 in Houston are eligible to appear in Sports Illustrated and win prizes worth more than $20,000.

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MSN presents its own toolbar

on January 28, 2004 by Martina Comments

How could MSN live without its own toolbar? It can’t, that’s why, following its rivals Google and Yahoo!, MSN has developed a solution to allow users a complete browser-search engine integration. Silicon Valley talks about it, but I suggest you having a look at MarketingWonk as well where Kevin Lee collected all the sources talking about the issue.

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Get Dilbert on you mobile phone

on January 28, 2004 by Martina Comments

I like comics, and Dilbert is one of my favourites. Funmail is now offering Dilbert strips delivered daily to mobile phones. This is a kind of wireless data service I’d like to subscribe to. It’s a pity they offer it in the US only. Find out more about it in the press release.

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GSM Association awards: the nominees

on January 27, 2004 by Martina Comments

The shortlist for the 2004 GSM Association Awards has been announced last week. Winners will be announced on 24 February 2004 at 3GSM World Congress. For the Best Marketing, Brand or PR Campaign the following have been shortilisted: - Mobilkom austria AG & Co KG for the �A1 MMS Standard� campaign which delivered a photo-free newspaper with the images available for MMS download - T-Mobile International for the rebranding of VoiceStream to T-Mobile in the US - Virgin Mobile for the UK �The Devil Makes work for Idle Thumbs� campaign designed to increase SMS use - Vodafone Group plc for the global �Vodafone live!� campaign to drive take-up and penetration of Vodafone live! handsets and services

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