Digital advertising and marketing: only the best ideas worldwide, since 2003

The perfect job: matchmaking

on February 16, 2004 by Martina Comments

El Mundo, a Spanish magazine, presents an interview with Marc Simoncini, founder of Meetic, the matchmaking community. Mr Simoncini is enthusiastic about his job and says:

“”Me gusta lo que hago, gano dinero y reparto felicidad: tengo el trabajo perfecto”

He likes what he does, he earns money, he distributes happines: he’s got the perfect job…

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Interflora running for the gold

on February 16, 2004 by Martina Comments

The shortlist for the Revolution Awards 2004 has been revealed last week. In the category “Best Online Retailer” Interflora is running for the gold medal thanks to its e-commerce system developed by Broadband. On Broadband’s website you can find out more about the project.

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Standard Life Bank starts online campaign

on February 16, 2004 by Martina Comments

Standard Life Bank is promoting its personal finance planning with an online campaign developed by DNA. The news is reported on Brand Republic, explaining that the campaign’s objective is to raise awareness of the service and attract new customers.

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Doubleclick invests in Europe

on February 16, 2004 by Martina Comments

DoubleClick has decided to strengthen its European Management Team, announcing the appointment of Ben Regensburger to vice president of sales and account management. As quoted on Advertising-UK the decision underlines the strategic importance of the European online advertising market, as David Rosenblatt, president, DoubleClick said:

“We see tremendous growth potential in international markets this year and therefore want top talent on our team”

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Levi’s Europe takes the next step online

on February 15, 2004 by Martina Comments

Levi’s brand continues to evolve on the Web. On February 18th the spring web site, designed by Lateral, will be launched, with a new section dedicated to the new Levi’s� 501� Jeans with Anti-Fit campaign which works in conjunction with the offline campaign components (TV, print, OOH, cinema, and retail/instore). Within this section, a great example of through-the-line integration, is Levi’s� vmx: This video mixer allows users to create and send fridge magnet style messages using the actors from the campaign – a fun way to encourage consumer interaction being fairly passive in terms of branding; with the added benefit of recruiting for further communications programs (check it out here). Jon Bains, Chairman of Lateral said:

“We wanted to build a site that would act as a platform for not only improving brand interest but also a highly interactive communications vehicle that would allow Levi’s� Europe to build and develop relationships with its users.”

To learn more about Levi’s online strategies, you can also read a recent interview I did with Helene Venge, Digital Marketing Manager for Levi’s� Europe.

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IAB: record revenue for online advertising

on February 14, 2004 by Martina Comments

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that online advertising revenue in the United States for Q4 2003 totaled an estimated $2.2 billion, with revenues for the year 2003 are estimated at $7.2 billion. Greg Stuart, President & CEO of the Interactive Advertising Bureau, quoted in the press release, declared:

“I’m not at all surprised at these revenue numbers. Our medium is such that we should expect this positive performance. Based on sound business principles the industry has grown up and become a great competitive advantage for those marketers who have been paying attention. Not exactly a secret weapon any longer, our medium continues to lead where others have fallen off, and smart marketers know it, and are shifting dollars and gaining share.”

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Beers and SMS marketing

on February 13, 2004 by Martina Comments

Murphy�s (the beer), and Enpocket (the marketing expert) have teamed up to create an SMS text-based, cross-carrier limerick campaign that gives the public poetic licence to showcase their creative writing skills. As explained in the press release The �Take the Murphy�s Challenge� campaign will be launched to coincide with St. Patrick�s day. Donal O�Sullivan, Marketing Manager, Murphy�s said:

“St. Patrick�s Day is an important period for Murphy�s in terms of business and branding. The �Take the Murphy�s Challenge� campaign will awaken the creative spirit amongst those celebrating on St. Patrick�s Day and raise interest with the public at large in the run up to 17th March”

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Sony “Raise to Honor” marketing push

on February 13, 2004 by Martina Comments

Raise of Honor is a new Playstation game that Sony will launch with a multi-million dollar marketing campaign. The press release explains that a viral and online push will support print and TV advertising. Viral advertising will consist of “wild postings” in San Francisco, Los Angeles, and New York. Online advertising will commence in February and continue through the end of April. The ad will be run on Web sites such as,,,, and

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German New Media Awards assigned

on February 13, 2004 by Martina Comments reports the results of 8th New Media Award. The winners are: - Elephant Seven (Mercedes Benz user cars / �online�) - Mediacom (Coke Light Man 2003 / �crossmedia�) - eCircle (Unicef Video Mail / �permission�), - Jenny Fitz (7 years later / �young creation�), - Joern T�llner (your missing link / �young creation�) - Chris Burggr�ve (Marketing Director Coca-Cola / �people�).

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Online Adv: don’t forget of media players

on February 12, 2004 by Martina Comments

The power of the Internet as an advertising media goes beyond the browser. The latest trends talk about “desktop” advertising, but Instant messaging promotions are doing pretty well too. The new possibilities of getting in touch with the consumer through a computer are analyzed on IAR, quoting the opinion of Andy Jedynak, senior VP and general manager of desktop app WeatherBug who says that:

Internet apps are better than a Web site for targeting people. You don’t have to load from the Web. Since users go to so much trouble to download the app, there’s more loyalty, and when there’s more loyalty, advertising is more effective.

Apparently, marketers now have new tools to create surround advertising session (and don’t forget of media players!).

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