How strong is the relationship between music and mobile phones? How real are the business opportunities offered by the combination of the two elements? Industry experts tried to answer these questions at the MIDEM, the first mobile music forum, which took place a couple of days ago. Mike Greenville of 160 characters provides an excellent review of the event.
Blockbuster will provide MSN Messenger users with movie specials. The initiative has been presented this week in Italy, and is aimed to increase Blockbuster brand awareness and to improve MSN’s services. As explained in the press release of IconMediaLab, the agency which developed the creative, there will be an icon on MSN with Blockbuster’s logo, by clicking on it, users will reach a Messenger zone to access movies’ information. Here is a screenshot of how the thing looks like. It’s the first example of Messenger’s advertising I happen to find. It’s an interesting initiative, however looking at the way it’s presented, I’m not so sure users will easily understand that’s a Blockbuster logo (with Blockbuster’s related infos).
Mobile advertising can prove to be five times more effective than traditional direct marketing. According to a new research by Carat, mobile advertising will grow by 70%. The news is reported on Marketing Directo (in Spanish).
Volkswagen Golf 30th birthday will be celebrated online, with an advertising campaign and a competition on a micro-site developed by Tribal DDB. The marketing initiative is explained and detailed on Revolution Magazine. There will be ads displayed on mayor UK websites, as well as a targeted email communication to spread the word of mouth about the competition (http://www.winanewgolf.co.uk).
Gillette, “The Best a Man Can Get” is going online with a consumer contest with football legend Steve Young and Sports Illustrated magazine. As explained on Advertising UK, men who submit a photo of their “Best Game Face” either on-line at www.mach3turbo.com or in-person at one of three “Game Face Stations” on Jan. 30 and Jan. 31 in Houston are eligible to appear in Sports Illustrated and win prizes worth more than $20,000.
How could MSN live without its own toolbar? It can’t, that’s why, following its rivals Google and Yahoo!, MSN has developed a solution to allow users a complete browser-search engine integration. Silicon Valley talks about it, but I suggest you having a look at MarketingWonk as well where Kevin Lee collected all the sources talking about the issue.
I like comics, and Dilbert is one of my favourites. Funmail is now offering Dilbert strips delivered daily to mobile phones. This is a kind of wireless data service I’d like to subscribe to. It’s a pity they offer it in the US only. Find out more about it in the press release.
The shortlist for the 2004 GSM Association Awards has been announced last week. Winners will be announced on 24 February 2004 at 3GSM World Congress. For the Best Marketing, Brand or PR Campaign the following have been shortilisted: - Mobilkom austria AG & Co KG for the �A1 MMS Standard� campaign which delivered a photo-free newspaper with the images available for MMS download - T-Mobile International for the rebranding of VoiceStream to T-Mobile in the US - Virgin Mobile for the UK �The Devil Makes work for Idle Thumbs� campaign designed to increase SMS use - Vodafone Group plc for the global �Vodafone live!� campaign to drive take-up and penetration of Vodafone live! handsets and services
A couple of weeks ago I’ve already talked about the Make Money Be Happy initiative launched by Yahoo!. Revolution Magazine reports that fortune cookies, branded with Yahoo! Personal Finance will be given away to people visiting Benjys’ shops. Customers going to Yahoo! website will have again the chance to win an healthy weekend in a Spa. The will also be a banner campaign supporting the initiative
On W2Forum they’ve posted a news about worldwide mobile data subscribers (the original news is on Unstrung). It’s always interesting to read about these kind of stats, but I believe it would be even nicer to find out the cultural issues that influence markets’ differentiation. I don’t think technology is the only factor affecting the diversity between Europe, Asia and the US. We should also look at different media relevance in every country/continent (do people watch a lot of tv? do they read newspapers?), at the way people like to interact with each other (do they prefer written or oral communication? do they meet in public spaces?) and, for example, at how sex in regarded by the public opinion (is it strictly condamned by the religion? is there a liberal attitudine towards the issue?). Stats would be much more relevant, providing the cultural and social contest in which they have been collected. Does anyone know of such a study?
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