Pop-ups, an eternal controversy. The Guardian gets back to the issue providing different points of view and a brief history of pop-ups. will pop-ups ever be stopped? Excellent question with (almost) no answer. The author of the article, Claire Murphy says:“There are two arguments being floated about how the saga will evolve. Forrester Research believes that in a few years some websites will market themselves as being pop-up free, gambling the loss of ad revenue on the hope that they can make more money from subscriptions or banner ads. But Carat’s Horler has a more Machiavellian theory. “The technology exists for sites to detect when users have installed ad-blocking technology. If it’s basically a free site, what’s to stop the media owner automatically excluding that user?” Let battle commence …
An IPA Bellwether report says online marketing spend in the U.K. registered significant growth for Q4 2003. On IAB Uk web site, Danny Meadows-Klue, Chief Executive of the IAB, commented on the new figures:“Yet again we are seeing the reality that this is where audiences have moved to and with the new range of advertising products it should come as no surprise that marketers are following”
Ogilvy Interactive has developed a new I-Mode website for American Express Italy. According to Pubblicit?alia Italian users, belonging to the Wind network, can now access a lot of information about the credit card, using their cell phone. Once again, there’s a big question mark connected to this news: how many i-Mode users are there in Italy? And how many i-Mode users are interested in accessing American Express information using their mobile phone? I don’t want to be too much controversial, let’s just say it’s a first move action, clients will come…
UK fitness chain Holmes Place has launched its first mobile marketing campaign to help potential customers locating the nearest gym by texting in the postcode. Actually this is a press, poster and DM campaign which takes advantage of the wireless media to create a relationship with prospects. If you text, you get a location service map by Multi-map and, of course, you receive something for free: two hours with a personal trainer. To read more about the campaign, go on 160 characters.
Cisco is running an online advertising campaign as part of an integrated marketing strategy to emphasizes the company’s advanced technologies. As reported on Adweek banners with the tag line “This is the power of the network. Now.” are running on The Wall Street Journal Online, BusinessWeek Online, Network World, InfoWorld and Forbes.com. You can see an example of Cisco’s banners, in the Adverblog’s “Watch” section.
The (Italian) European Internet giant Tiscali has presented its new look. As W&V reports, with the tagline ‘Internet with a passion’, the company has refreshed the layout of its portals all around Europe.
eMarketer’s analyst have come together to present 11 trends that will influence business and society in 2004. In particular, I found interesting what they’re saying about gaming, online advertising and online content. Have a look.
The risk of too much fragmentation is emerging on the UK rich media market. In an article on New Media Age Chris Dillabough says that increasing competition among suppliers of rich-media technology to online media owners and agencies could lead to a price war over the coming months. Actually, what we hope is that competition and so called “rich media wars” will bring a formats’ standardization rather then a further proliferation of ads.
Tom Hespos wrote yesterday about advergame, maybe not exactly about advergames but, more in general, about the potentials of videogames for advertisers. He comes up with a new perspective on the matter, which I believe is rather interesting. He takes the issue a step further, not considering only advergames and product placement (remember Intel and the Sims?), but suggests brands to think about full game sponsorships. In his excellent analysis, Tom says:“While some marketers are paying game developers for product placement, I haven’t seen anyone completely underwrite the cost of a game and distribute it at no- or low-cost to end users.”
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