Watch three minutes of on-screen advertising every hour and get a PC for free. This is the crazy marketing idea by Metronomy a UK startup. DMNews.com talked about it this week. The idea sounds really crazy to me since I can’t see balance in the cost for users and for the company. The viral effect of word of mouth about the initiative is the only positive effect I can imagine, and I’m not sure that’s enough to justify such an action.
According to a new study from IDC, Mobilizing the Consumer: 2003 Survey Results, personal use of mobile devices, technology, applications, and services is on the rise as many previously business-focused solutions have been extended or repositioned for the home. As explained in a press release by IDC, mobile phones continue to be a big part of consumers’ lifestyles. Of course this news sounds very promising to mobile marketers who will have the chance to target a wider group of users hence to get bigger budget to spend on this medium
After the successful online video ad campaign launched in September (read here), Ford has decided to go wireless to promote its SportKa ‘Evil Twin’. Revolution Magazine reports about the mobile marketing push launched in the UK. Usha Raghavachari, Ford Ka brand manager, said:“SMS is a great medium for Ford to contact young male drivers, who are extremely confident and comfortable using text to communicate. The immediacy and ease of response of mobile makes it the ideal method for establishing contact and building a long-term communication.”
To promote the final episode of the “Lord of the Rings” trilogy, Verizon Wireless and New Line Cinema have set up several “Return of the King” applications and promotions, including a game and a sweepstakes. Wireless Watch reports.
Bowl Champion Denver Broncos will send their fans up-to-the-minute news about the team via SMS. As announced in a press release fans can sign up to receive the latest team and player news, scores, game recaps, injury updates and more. Each alert costs two cents to receive and fans may choose how often they want to get the alerts. Shall we look at the team as at a brand? Probably… in fact, team loyalty means business through merchandise, tickets etc…
Nestle Smarties has launched a viral game offering UK teens the chance to become a junior music reporter. The competition is part of an integrated marketing strategy in cooperation with the magazine “Smash Hits”. To learn more, check out Brand Republic.
Disney has partnered with Samsung to launch Disneymobile.com, its first comprehensive consumer Internet site devoted to its wireless content offerings. As explained in the press release, the site will provide consumers with information regarding Disney Mobile content offerings and purchases as well as product demonstrations. Larry Shapiro, executive vice president of business development and operations of Walt Disney Internet Group said:“We’ve seen significant growth in both consumer awareness and usage of our mobile content over the past year, primarily driven by carriers’ marketing efforts. We now believe the U.S. market has matured to a point that allows us to begin marketing directly to our customers.”
Ok, now that Disney is in the arena, we can eventually say the U.S. Market is maturing…
Paul Carr is a brave man, that’s no doubt. Just read his today’s column on MediaGuardian.co.uk, in which he attacks Flash-based online advertising:“It’s hard to imagine Satan himself being able to invent a more annoying and intrusive type of advertisement.”
I don’t complete agree with what he says, but I no doubt admire him for taking the risk of such a statement.
Customize Your Jingle Bells, says Verizon Wireless in a press release announcing that it will allow American mobile users to download their favourite holiday tunes. “Get It Now” is the name of the virtual store with ring tones, games and other applications available to buy.
British carrier Orange has launched an MMS based competition called The Expressionist. The idea is building a gallery of facial expressions from people around the UK and beyond, best pictures will be voted and winners will receive “some incredible mood-altering prizes” (i.e. a Panasonic X70 phone). MMS winning pictures will be exposed in January in a top London gallery.
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