AdWeek says that America Online has named three finalists in the review for its interactive creative and media duties. Modem Media, Digitas and AtmosphereBBDO will be running for the precious account. The final will take place early next year, when the three agencies will present their online marketing plans proposals.
Columbia Pictures will launch Spiderman 2 on July 2nd 2004, but they will present a trailer preview this week on the Yahoo! network. As explained on PR Newswire the trailers will be shown on 13 different countries. You can learn more about the movie at: http://spiderman.sonypictures.com/
It’s a golden period for the Chilean agency CyberCenter. As La Segunda reports, they have recently won the ‘Best Website Design’ at the New York Advertising Festival, and a couple of days ago they triumphed at Creativos Online 2003. In the competition organized by the Asociaci�n de Medios en Internet (AMI), CyberCenter has won the first prize in the following categories: Pop-up, mailing list and mini-site.
Toyota has recently launched a campaign in Germany to promote its Corolla Diesel, using both Tv commercials with iText functions and the possibility to join an online game to actually win a car. Wuv.de reports.
Buy a “Christmas” subway ticket, travel for free with your family throughout Milan, join an online competition branded “Lord of the Rings” and win a plane ticket to New Zealand. Sounds confusing? Probably… It’s an initiative promoted by Yahoo! in cooperation with Medusa (the movie distributor) and ATM, Milan’s Public Transport Company.
With two out of every three car shoppers gathering information online before making a purchase, guess what’s the best place for automakers to advertise? AutoWeek says it’s the Internet (sounds strange, eh? explaining that both Honda and Toyota have decided to run Web only campaigns through MSN’s network. Volvo docet… It is also interesting to notice that not only the advertising industry press talks about the Web and its potentials. Maybe the Internet is eventually becoming a medium mature enough to be seriously considered by a wider public.
Wireless gaming is on its way to becoming a mass-market phenomenon in the U.S. As stated in a recent press release, IDC expects the number of wireless gamers to grow from 7.9% of all U.S. wireless subscribers in 2003 to 34.7%, or 65.2 million users, by 2008. Wireless users (both girls and boys) really enjoy wireless gaming, and this means great opportunities both for content providers and advertisers.
Probably it doesn’t sound like a scoop, but it’s worth reporting that the third-quarter total marks a 20% increase over the year-earlier period and a 5% rise over second-quarter 2003. Promising numbers have been issued by the Internet Advertising Bureau and PricewaterhouseCoopers.
New Media Age reports that Panasonic has recently launched a direct mobile marketing campaign to promote its new X70 mobile camera phone. The campaign features a MMS message sent to MMS-enabled handset subscribers. Given the fact the the average MMS enabled phone is one year old. My questions is: why target people who already have a MMS enabled phone, instead of targeting the campaign to SMS aficionados (long time lovers)?
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