Digital advertising and marketing: only the best ideas worldwide, since 2003

I’m dreaming of a… “wireless” Christmas

on December 29, 2003 by Martina Comments

More than 600 millions SMS have been sent in Italy last week to wish “Merry Christmas”, while the MMS have been 20 millions. The news is reported by Cellulari.it, quoting numbers estimated by Telefono Blu. I confess it. Given the Vodafone Christmas card promotion, I sent more than 30 SMS myself, and I’ll probably do the same on January 1st.

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Teens, Santa Clause and the mobile phones

on December 29, 2003 by Martina Comments

Sounds like the title of a fairy tale, but the story of teens, Santa Clause and the mobile phones it’s simply in the results of a survey, commissioned by Cingular to investigate the relationship between US teenagers and cell phones. As explained last week on eMarketer, “nearly 50% of respondents said they want wireless phones to help them stay in touch with family and friends, a percentage that rises from 33% who said the same in 2001.”

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Integrated campaign for Amanti

on December 29, 2003 by Martina Comments

If you’re Italian, don’t get me wrong, “Amanti” it’s simply the name of a new large sedan by Kia Motors America. If you are not Italian, let me explain that “Amanti” in Italy means “lovers” and/or “mistresses”. Anyway, the news is that Kia Motors America will launch an integrated ad campaign for “Amanti”, taking advantage of Tv, print and the Internet. The story is published on BrandWeek, but no detail is reported about the online creative, so it’s just interesting to note that automakers now the Internet as a consistent part of their advertising mix. [30.12] update: I was wrong, you can actually find details on the online creative on IAR.

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Merry Christmas

on December 25, 2003 by Martina Comments

Life (fortunately) is not only about advertising… Merry Christmas everybody!

BMW: simple but effective

on December 24, 2003 by Martina Comments

Joseph Jaffe on iMediaConnection analyses the latest banner campaign by BMW, the brand finally delivering in the online space, using a “message short and sweet and intended to be just that”.

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Crazy marketing

on December 20, 2003 by Martina Comments

Watch three minutes of on-screen advertising every hour and get a PC for free. This is the crazy marketing idea by Metronomy a UK startup. DMNews.com talked about it this week. The idea sounds really crazy to me since I can’t see balance in the cost for users and for the company. The viral effect of word of mouth about the initiative is the only positive effect I can imagine, and I’m not sure that’s enough to justify such an action.

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Everyday life with mobile technology

on December 20, 2003 by Martina Comments

According to a new study from IDC, Mobilizing the Consumer: 2003 Survey Results, personal use of mobile devices, technology, applications, and services is on the rise as many previously business-focused solutions have been extended or repositioned for the home. As explained in a press release by IDC, mobile phones continue to be a big part of consumers’ lifestyles. Of course this news sounds very promising to mobile marketers who will have the chance to target a wider group of users hence to get bigger budget to spend on this medium

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The ‘Evil Twin’ becomes wireless

on December 19, 2003 by Martina Comments

After the successful online video ad campaign launched in September (read here), Ford has decided to go wireless to promote its SportKa ‘Evil Twin’. Revolution Magazine reports about the mobile marketing push launched in the UK. Usha Raghavachari, Ford Ka brand manager, said:

“SMS is a great medium for Ford to contact young male drivers, who are extremely confident and comfortable using text to communicate. The immediacy and ease of response of mobile makes it the ideal method for establishing contact and building a long-term communication.”

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Lord of the Ringtones

on December 19, 2003 by Martina Comments

To promote the final episode of the “Lord of the Rings” trilogy, Verizon Wireless and New Line Cinema have set up several “Return of the King” applications and promotions, including a game and a sweepstakes. Wireless Watch reports.

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Brand Team loyalty via SMS

on December 18, 2003 by Martina Comments

Bowl Champion Denver Broncos will send their fans up-to-the-minute news about the team via SMS. As announced in a press release fans can sign up to receive the latest team and player news, scores, game recaps, injury updates and more. Each alert costs two cents to receive and fans may choose how often they want to get the alerts. Shall we look at the team as at a brand? Probably… in fact, team loyalty means business through merchandise, tickets etc…

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