Toyota has recently launched a campaign in Germany to promote its Corolla Diesel, using both Tv commercials with iText functions and the possibility to join an online game to actually win a car. Wuv.de reports.
Buy a “Christmas” subway ticket, travel for free with your family throughout Milan, join an online competition branded “Lord of the Rings” and win a plane ticket to New Zealand. Sounds confusing? Probably… It’s an initiative promoted by Yahoo! in cooperation with Medusa (the movie distributor) and ATM, Milan’s Public Transport Company.
With two out of every three car shoppers gathering information online before making a purchase, guess what’s the best place for automakers to advertise? AutoWeek says it’s the Internet (sounds strange, eh? explaining that both Honda and Toyota have decided to run Web only campaigns through MSN’s network. Volvo docet… It is also interesting to notice that not only the advertising industry press talks about the Web and its potentials. Maybe the Internet is eventually becoming a medium mature enough to be seriously considered by a wider public.
Wireless gaming is on its way to becoming a mass-market phenomenon in the U.S. As stated in a recent press release, IDC expects the number of wireless gamers to grow from 7.9% of all U.S. wireless subscribers in 2003 to 34.7%, or 65.2 million users, by 2008. Wireless users (both girls and boys) really enjoy wireless gaming, and this means great opportunities both for content providers and advertisers.
Probably it doesn’t sound like a scoop, but it’s worth reporting that the third-quarter total marks a 20% increase over the year-earlier period and a 5% rise over second-quarter 2003. Promising numbers have been issued by the Internet Advertising Bureau and PricewaterhouseCoopers.
New Media Age reports that Panasonic has recently launched a direct mobile marketing campaign to promote its new X70 mobile camera phone. The campaign features a MMS message sent to MMS-enabled handset subscribers. Given the fact the the average MMS enabled phone is one year old. My questions is: why target people who already have a MMS enabled phone, instead of targeting the campaign to SMS aficionados (long time lovers)?
MTV Espa�a is ready to launch a daily SMS service to provide subscribers with the most relevant MTV news of the day. Diario IPMark (free registration required) says that the service will cost 0.20� and will be offered in cooperation with Buongiorno-MyAlert.
Evian has put some freshness on its Web site, launching a new version developed by Nurun. The Web site is Flash based and, as AdWeek explains, aimed at affluent, health- and image-conscious 35- to 49-year-olds. It also features a sweepstake to win a dinner in finest restaurants across the US.
Mobile users privacy should be eventually protected in the UK. Brand Republic reports that the Mobile Marketing Association has launched a code of conduct for the UK’s mobile sector that should be used by marketers as reference in planning their text marketing campaigns. A copy of the Code of Conduct in PDF format can be downloaded here.
In the Netherlands, the National Post Service (TPG Post) launched a viral campaign to promote its online postcard service, while in Spain, the Sociedad Estatal Correos y Tel�grafos opened a tender to select the advertising agency to create a campaign for the online postal service. In Italy, as Pubblicit�Italia reports, Poste Italiane has decided to create a series of advergames to explain consumers the characteristics of its new paying systems. There will be an email marketing campaign to tell people about the advergame (which will also have a wireless version), as well as an online advertising creative.
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