Nestle Smarties has launched a viral game offering UK teens the chance to become a junior music reporter. The competition is part of an integrated marketing strategy in cooperation with the magazine “Smash Hits”. To learn more, check out Brand Republic.
Disney has partnered with Samsung to launch Disneymobile.com, its first comprehensive consumer Internet site devoted to its wireless content offerings. As explained in the press release, the site will provide consumers with information regarding Disney Mobile content offerings and purchases as well as product demonstrations. Larry Shapiro, executive vice president of business development and operations of Walt Disney Internet Group said:“We’ve seen significant growth in both consumer awareness and usage of our mobile content over the past year, primarily driven by carriers’ marketing efforts. We now believe the U.S. market has matured to a point that allows us to begin marketing directly to our customers.”
Ok, now that Disney is in the arena, we can eventually say the U.S. Market is maturing…
Paul Carr is a brave man, that’s no doubt. Just read his today’s column on MediaGuardian.co.uk, in which he attacks Flash-based online advertising:“It’s hard to imagine Satan himself being able to invent a more annoying and intrusive type of advertisement.”
I don’t complete agree with what he says, but I no doubt admire him for taking the risk of such a statement.
Customize Your Jingle Bells, says Verizon Wireless in a press release announcing that it will allow American mobile users to download their favourite holiday tunes. “Get It Now” is the name of the virtual store with ring tones, games and other applications available to buy.
British carrier Orange has launched an MMS based competition called The Expressionist. The idea is building a gallery of facial expressions from people around the UK and beyond, best pictures will be voted and winners will receive “some incredible mood-altering prizes” (i.e. a Panasonic X70 phone). MMS winning pictures will be exposed in January in a top London gallery.
Invest in costumer education, and get their future loyalty. Cheerios has recently launched an online campaign to tell new mothers about the importance of feeding their kids with cereals. On AmericanBaby.com, you can find both the creative and the content section.
Coca-Cola is taking the heavily investing in Web communication, proving the media potentials when the goal is branding. The multi-national corporation has recently announced that in January it will launch in the UK an Internet music download service (MyCokeMusic.com), which will offer more than 250,000 songs (Revolution reports). At the same time, in Spain, Coke has presented �La Tienda Coca-Cola�, an online shop selling gadgets and merchandising, giving to charity the revenue (read more about it in Spanish on Marketing Directo). The shop is reachable by passing through the corporate Web site, and this fact highlights Coca-Cola�s intention to get people to know the Company better. On the other side, the online music download service is a clear example of Coke�s trying to build a relationship with young surfers, since the Company is not expecting to make a profit from the service. I believe we could easily adapt Pepsi�s tagline like this: Coca-Cola: the music for the new generation.
The first ever mobile gaming competition that will allow gamers to compete wirelessly in a skill-based competition has started yesterday in the US. As a press release on Yahoo! News says, the tournament will be exclusive to Activision’s Tony Hawk’s Pro Skater for the N-Gage game deck where gamers can challenge high scores posted by other players in the N-Gage Arena. Monthly prizes will be assigned to the best players.
AdWeek says that America Online has named three finalists in the review for its interactive creative and media duties. Modem Media, Digitas and AtmosphereBBDO will be running for the precious account. The final will take place early next year, when the three agencies will present their online marketing plans proposals.
Columbia Pictures will launch Spiderman 2 on July 2nd 2004, but they will present a trailer preview this week on the Yahoo! network. As explained on PR Newswire the trailers will be shown on 13 different countries. You can learn more about the movie at: http://spiderman.sonypictures.com/
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