New Media Age reports that Panasonic has recently launched a direct mobile marketing campaign to promote its new X70 mobile camera phone. The campaign features a MMS message sent to MMS-enabled handset subscribers. Given the fact the the average MMS enabled phone is one year old. My questions is: why target people who already have a MMS enabled phone, instead of targeting the campaign to SMS aficionados (long time lovers)?
MTV Espa�a is ready to launch a daily SMS service to provide subscribers with the most relevant MTV news of the day. Diario IPMark (free registration required) says that the service will cost 0.20� and will be offered in cooperation with Buongiorno-MyAlert.
Evian has put some freshness on its Web site, launching a new version developed by Nurun. The Web site is Flash based and, as AdWeek explains, aimed at affluent, health- and image-conscious 35- to 49-year-olds. It also features a sweepstake to win a dinner in finest restaurants across the US.
Mobile users privacy should be eventually protected in the UK. Brand Republic reports that the Mobile Marketing Association has launched a code of conduct for the UK’s mobile sector that should be used by marketers as reference in planning their text marketing campaigns. A copy of the Code of Conduct in PDF format can be downloaded here.
In the Netherlands, the National Post Service (TPG Post) launched a viral campaign to promote its online postcard service, while in Spain, the Sociedad Estatal Correos y Tel�grafos opened a tender to select the advertising agency to create a campaign for the online postal service. In Italy, as Pubblicit�Italia reports, Poste Italiane has decided to create a series of advergames to explain consumers the characteristics of its new paying systems. There will be an email marketing campaign to tell people about the advergame (which will also have a wireless version), as well as an online advertising creative.
Back from a short vacation in Barcelona… Proctor & Gamble has decided to use the Web to promote its Pampers brand. The news is reported today on Revolution, saying that the campaign will run through MSN network. It will be very interesting to see the creative used to promote this product online. P&G is investing a lot in Pampers‘ online presence, as you can tell from the Web site, which offers a lot of baby related information, and it’s said to have 725,000 per month.
Babel Media has produced two localised game websites in English, French, Italian, German and Spanish, for Nintendo of Europe. As explained in the press release, Babel has produced original Flash games based on Nintendo’s characters, plus a unique Windows application that allows the user to reproduce sounds from Nintendo’s games. Nintendo’s objective is to build customers’ loyalty, strengthening the relationship online. Marko Hein, Head of Product Analysis & Online for Nintendo of Europe, said:“The creation of games websites and VIP incentives for Nintendo required an agency with a deep understanding of videogames and hands-on experience of creative execution. The long relationship with Babel Media gave us the confidence to trust a partner that understands the needs and preferences of Nintendo fans and to provide online assets of creative excellence.”
The Italian portal Libero, together with Wanadoo Group, and Web.de (German portal) have announced the agreement to create a pan-European advertising network. It will operate in Italy, Uk, Spain, Germany, The Netherlands and France, granting about 30m unique users and 2 billions page views per month. The idea behind the project is to present online advertisers with a single point of reference when planning a campaign.
The best websites and digital TV shows have been shortlisted to compete in the Interactive Bafta Award. BBC News reports that for the first time, the Baftas will be split to recognise the best DVDs and websites, with a different ceremony for games. The winners from 12 different categories will be announced on February 19. The nominees for the Bafta Interactive and Bafta Games Awards are listed online on Bafta’s web site.
Daren Siddall of GartnerG2 comments about U.K. mobile network operator O2 launch of a pioneering system for downloading music via mobile phones. According to the analyst, there are three factors restricting O2 Music to a niche market: cost per song, convenience and lack of added value.
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