The latest issue of Revolution Magazine features a brief case study of Audi A8 online campaign. The campaign has been sub-divided into two phases: the first, named pre-lauch, aimed to raise awareness of the car and capture early prospects. And the second to present the message that the new A8 embodied Vorsprung durch Technikas well as generating leads. Site content and online advertising were developed by digital agency Good Technology.
Premium rate SMS (PSMS) is the term that describes the charging of a premium to consumers, for a text message that is either sent or received by their mobile phone. On Flytext website, Thomas Schuster answers a lot of questions concerning Premium Rate SMS. It’s a very interesting contribute that helps understanding how to run a wireless campaign. Recently the Flytext mobile campaign Movie Rewind has been featured in a case study presented on Revolution Magazine. Movie Rewind targeted an audience aged 16-35 with competitions linked to films such as Lethal Weapon, Dirty Harry, The Rock, City of Angels and Erin Brockovich.
Online personals are getting a bigger and bigger business. There is an intense competition between online dating services with Yahoo! and Match.com leading the leading the advertising challenge in the sector. Today on IAR Ryan Naraine pictures a precise state of the art of the market, trying to answer a curious question:If money can’t buy you love, what’s the explanation for the overflowing cash registers in the online personals space — where high-traffic destinations have found big profits in user-created content?
As in offline life, I would answer: money can’t buy real love�
Last year in Western Europe, SMS generated $15 billion in revenue. It’s not difficult to imagine that US carriers are trying to import the SMS fashion in North America as well. Peter Svensson reports on Mercury News about the American mobile market fears and hopes. It’s worked in Europe and Asia — why not here?
Last week Google has launched Google Toolbar 2.0. It presents some new features like a pop-up blocker, and a Blog-this button that will work for Blogger users. The announced problem with the pop-up blocker is that it blocks every kind of pop-ups, not just the advertising ones. Furthermore it will not be able to stop Gator advertising. The polemics on the new Toolbar go further if we look at the blog-this feature that has raised a lot of concern between blogging services and technology providers in competition with Blogger. I really look forward to test it, however I will have to wait until Monday, when I get back to work. The new toolbar in fact doesn’t work on Mac. Like many other people, I’m a big Google fan, however I have been really disappointed by the lack of consideration for Mac users�
MarketingFix, the daily blog for everyone interested in online marketing issues, has just been bought by ClickZ co-founder Andy Bourland. Good luck to Rick and the other guys involved in the project!
Clickthrough rates increased by 60% since the fourth quarter of 2002, according to a new study by NetCreations. The study showed clickthrough rates for the current quarter to be at an average of 5.1%. This compares with 4.4% for the first quarter of 2003 and 3.2% for the fourth quarter of 2002. More information about the research and some tips to optimize an email marketing campaign can be found on Direct.
iMediaConnection presents in its Creative Spotlight a brief case study of the recent MINI rich media campaign. With the use of rich media, MINI and its agency WCRS engaged the consumer and creatively delivered the attributes of the Cooper all within smaller ad units.
Masha Geller talked yesterday on MediaPost about “intro-mercials”. I do agree with her, that watching a 10 sec ads it’s a fair price to pay to read content for free, however I don’t believe this isn’t an intrusive form of advertising. Keeping on talking about intro-mercials, CNET Networks today announced the debut of the first “intromercial” advertising unit on the front door of its award-winning CNET News.com Web site. Sun Microsystems will be using the new ad unit to reinforce its position as a supplier of computing systems to CNET News.com’s IT professional and business decision-maker audience. Scott Anderson, eMarketing director at Sun Microsystems comments:“Sun continually focuses on delivering the best information at the right location in the most compelling way, sharing in innovative spirit, the intromercial is yet another example of how Sun and CNET continue to work together to pioneer online media.”
The press release is on Business Wire.
Sony Ericsson will target skate generation with a new campaign to back its new gaming phone, T310. As explained on Brand Republic, the campaign includes a microsite, accessed through banners on the magazine websites, which allows visitors to move through a mock urban street, sampling phone games and information on the product.
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