Digital advertising and marketing: only the best ideas worldwide, since 2003

Localized Search: get the tip

on October 29, 2003 by Martina Comments

The “Internet Marketing Tip of the Week” on WebAdvantage.net consists in an interesting article about “localized search”. Last month both Google and Overture released beta test versions of their geographic search solutions, and the column by Hollis Thomases is very useful to understand how localized search could help your business.

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Google and the future of content targeting

on October 29, 2003 by Martina Comments

Last week Google knocked out another competitor by acquiring Sprinks online advertising network. On CNET News.com Stefanie Olsen analyses Google’s present and future business strategies. Content-targeting ads still need to be improved: according to Forrester Research, response rates to content-targeted ads are about one-fifth that of search-related ads.

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Ask Jeeves is alive and well

on October 29, 2003 by Martina Comments

On Red Herring the story of Ask Jeeves, the search engine once given up for dead, that is now actually doing well. I especially liked this quote that gives you an idea of how Ask Jeeves business is important in the in the highly competitive search market.

“The resurrection of Ask Jeeves is a microcosm of how the search business has changed during the past three years.”

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Coca Cola ‘Decibel Central’ promotion

on October 28, 2003 by Martina Comments

Mobliss has brought two-way wireless text messaging to Cokemusic.com’s Fall 2003 under-the-cap “Decibel Central” promotion. As explained in the press release, Mobliss new technology allows Coca-Cola consumers in the U.S. to redeem cap codes from 20-oz. bottles via Short Message Service (SMS) enabled mobile phones. Participants can enter cap codes using their mobile phones to accrue points, or ‘Decibels,’ in their Decibel Central account on Cokemusic.com entering for chances to win one of thousands of prizes. Rouben Haroutoonian, Vice President of Sales and Client Services for Mobliss says:

“This innovation allows the consumer to communicate instantaneously with the brand directly from the point of sale. While drinking their Cokes, consumers can immediately participate in the program by redeeming cap codes on-the-go via their mobile phones, with no need to save bottle-caps.”

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Sweepstakes: the key to email marketing

on October 28, 2003 by Martina Comments

Sweepstakes are a primary motivating factor in getting consumers to sign up for email marketing campaigns. A recent study by eMarketer, reported today on Center for Media Research says also that the main factor which drives consumers away from email marketing is the excessive frequency of messages.

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Car rental companies investing online

on October 28, 2003 by Martina Comments

Car rental companies are shifting more ad budget to Web. For example, Thrifty Car Rental, invested about 25% of its advertising budget online, since the regard the Web as an efficient medium. AdAge analyses in depth the car rental market situation providing numbers and opinions.

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Kick and win with British Airways

on October 26, 2003 by Martina Comments

The British Airways advergame, supporting the Rugby World Cup, I�ve talked about a couple of weeks ago is now online, and you can win plane tickets, as well as dvd players and photo cameras. Just go to http://www.britishairwaysbigkick.co.uk/ , choose your favourite rugby character and try to kick the ball between the two jets as many times as possible. It�s not very easy, I�ve tried a couple of times and, as the speaker said, I�ve been embarrassing myself and the public� Anyway I appreciate the viral idea behind the game, send the game to your friends and increase your score in the game� smart!

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B2B E-mail Open Rates Higher Than B2C

on October 21, 2003 by Martina Comments

A recent study by Opt-in News indicate that newsletters targeting business professionals boasted a 71 percent open rate, while B2C e-zines receive are opened only in 41 percent of the cases. B2B direct e-mail also fared better than the B2C counterpart. CyberAtlas presents a complete overview of the study featuring several interesting number on spam and email marketing.

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MovieLink and Lycos: co-branding deal

on October 21, 2003 by Martina Comments

Reuters reports that Online film download service Movielink is launching a Web site with Internet portal service Lycos in a co-branding deal made in order to widen its customer base. The new site, at http://lycos.movielink.com, will allow Lycos users to easily access films from nearly every major Hollywood movie studio.

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BMW introduces ‘ConnectedDrive’

on October 21, 2003 by Martina Comments

BMW cars will be soon connected to each other through a wireless lan that will allow people to exchange information about traffic jams. As the Spanish news site Iblnews explains, BMW is confident that other auto-makers will also adopt the ‘ConnectedDrive’ technology which will become a unique car communication standard.

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