Digital advertising and marketing: only the best ideas worldwide, since 2003

LasVegas.com online campaign

on October 2, 2003 by Martina Comments

In 2002, over 35 million people visited Las Vegas with nearly 25% using the Internet to plan their trip. This is the simple reason why LasVegas.com has appointed iTraffic to launch an interactive advertising campaign. As explained in the press release the idea is to drive awareness and reservations to LasVegas.com.

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Orange: a good example

on October 1, 2003 by Martina Comments

This is a good example of how online advertising should be… Look at the screenshot of today’s Communication page on Le Monde. An excellent brand experience, even though I can’t be an Orange client, I really felt like clicking on a banner to learn more about it.

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Club Nokia: send your MMS as a postcard

on October 1, 2003 by Martina Comments

�MMS Postcard� is a new solution launched by Nokia to enable mobile subscribers with MMS handsets to take a picture and send it instantly to their friends and family as a physical postcard. As Cellular News reports today, that Club Nokia emailed all 750,000 subscribers in Denmark and Norway detailing the MMS Postcard solution, and offering two free postcards to every subscriber.

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Yahoo! customized ads for The New Yorker

on October 1, 2003 by Martina Comments

Yahoo! is preparing a customized campaign for a specific publication with a series of contextual ads for the Oct. 6 issue of The New Yorker. You can read more about it on AdWeek.

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Ford: SportKA “Evil twin” campaign

on September 30, 2003 by Martina Comments

Someone says it’s humorous, someone else claims it’s cruel and not funny at all. The online video ad developed by Ford to promote it’s new SportKa has raised a lot of noise. It was supposed to be a viral marketing effort, so maybe this is the perfect result Ford wanted to reach… You can see the ad online at: http://www.the-eviltwin.co.uk/ Or read more on Revolution Magazine and Ananova. Sorry guys but comments are now closed. The discussion was going in the wrong way.

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Onine ad spending growing

on September 30, 2003 by Martina Comments

AdAge reports that, led by financial services and telcom companies, online ad spending continues to rise. Those two sectors increased their ad spending by $100 million from the first quarter of 2002 compared with the first quarter of this year. The stats are provided by Nielsen/NetRatings.

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Esure personalised email marketing

on September 30, 2003 by Martina Comments

Esure, a UK based online insurance firm has launched a new email marketing campaign to promote its its car and home insurance services. Brand Republic reports that the campaign, which features personalised email messages has been developed by Inbox Media, following the style of Esure current press ads. Chris Bowden, marketing manager of Esure, said:

“Initial feedback is extremely good and I am confident that this unique approach to financial services marketing will really hit the spot with consumers.”

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British Airways first viral campaign

on September 29, 2003 by Martina Comments

British Airways will sponsor the upcoming Rugby World Cup 2003 and will use a viral game to let people know about it. Revolution Magazine reports what Jayne O’Brien, head of BA’s UK and Ireland marketing, said:

“We’re hoping that players will be so enamoured by it that they will send it on to friends, family and colleagues and spread the word”.

This sounds so na�ve… Well, Mrs O’Brien, the game will go online on October 6th, let’s wait and see if it’s worth spreading the word

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Online advertising, the sweet way

on September 29, 2003 by Martina Comments

Surf the Web and get a coupon for a free ice cream. That’s the idea of Boston.com and the ice cream maker Brigham’s Inc.. DMNews.com explains the campaign idea, quoting Stephanie Shore, director of marketing at Boston.com:

“We were trying to develop a case study for our retail advertisers about how effective online advertising can be in driving offline activity. Brigham’s was extremely pleased with the promotion, and they saw a lot of new faces.”

Redemption rates were, in fact, pretty high: almost 10 percent of the 56,719 page views of the coupon.

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Asics: guerrilla marketing push

on September 29, 2003 by Martina Comments

Revolution Magazine reports of a new integrated marketing campaign (guerrilla style) launched by Asics to promote its 70s basketball shoe “Fabre”. The idea has been developed by the Dutch Agency BlueberryFrog and features the “Afro Octopus” Fastbreak Olly, as main character in an online slam dunk advergame. The best player will win a pair of the shoes… A “must” for a basketball fan (and player) like me

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