Digital advertising and marketing: only the best ideas worldwide, since 2003

Rich media use will triple in 2004

on October 3, 2003 by Martina Comments

According to the German research firm Pilot Group the use of rich media ads triple in 2004. This estimate is provided by Pilot Group on the basis of the current market tendency as well as different expert opinions.

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Will women play mobile games?

on October 3, 2003 by Martina Comments

Mobile gaming is becoming a big business, and the industry is working in order to attract new gamers, women. Jo Twist writes today on BBC NEWS that mobile gaming in the UK will be worth more than �50 million in 2003, however games makers still have to break some stereotypes. Game are not only for men, women are welcome playing to! The article is interesting since it also allows readers to express their opinion on the matter.

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Naked Weapon viral campaign

on October 3, 2003 by Martina Comments

Revolution Magazine reports that Medusa has decided to go viral in order to promote the movie “Naked Weapon”. There’s a viral game on the microsite that supports ties into offline advertising and promotions.

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Chivas Regal new look on the Web

on October 2, 2003 by Martina Comments

Chivas Regal, the well-known whisky company has redesigned its global website as part of a move to reposition its brand internationally. Revolution Magazine reports today, saying that Chivas Regal wants to promote its brand personality and values, which target 30- to 40-year-old consumers with an appetite for life.

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Mercury Minivan online promotion

on October 2, 2003 by Martina Comments

Mercury is using the Web for an early promotional push for its 2004 Monterey minivan in a 90-day deal with America Online. As AdAge reports, the Company has started a campaign to drive traffic to mercuryvehicles.com. They will also give away a Mercury Minivan through an online sweepstake, which is to blogs: consumers will be able to vote the best blog on AOL.

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LasVegas.com online campaign

on October 2, 2003 by Martina Comments

In 2002, over 35 million people visited Las Vegas with nearly 25% using the Internet to plan their trip. This is the simple reason why LasVegas.com has appointed iTraffic to launch an interactive advertising campaign. As explained in the press release the idea is to drive awareness and reservations to LasVegas.com.

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Orange: a good example

on October 1, 2003 by Martina Comments

This is a good example of how online advertising should be… Look at the screenshot of today’s Communication page on Le Monde. An excellent brand experience, even though I can’t be an Orange client, I really felt like clicking on a banner to learn more about it.

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Club Nokia: send your MMS as a postcard

on October 1, 2003 by Martina Comments

�MMS Postcard� is a new solution launched by Nokia to enable mobile subscribers with MMS handsets to take a picture and send it instantly to their friends and family as a physical postcard. As Cellular News reports today, that Club Nokia emailed all 750,000 subscribers in Denmark and Norway detailing the MMS Postcard solution, and offering two free postcards to every subscriber.

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Yahoo! customized ads for The New Yorker

on October 1, 2003 by Martina Comments

Yahoo! is preparing a customized campaign for a specific publication with a series of contextual ads for the Oct. 6 issue of The New Yorker. You can read more about it on AdWeek.

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Ford: SportKA “Evil twin” campaign

on September 30, 2003 by Martina Comments

Someone says it’s humorous, someone else claims it’s cruel and not funny at all. The online video ad developed by Ford to promote it’s new SportKa has raised a lot of noise. It was supposed to be a viral marketing effort, so maybe this is the perfect result Ford wanted to reach… You can see the ad online at: http://www.the-eviltwin.co.uk/ Or read more on Revolution Magazine and Ananova. Sorry guys but comments are now closed. The discussion was going in the wrong way.

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